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Annual Report and Accounts 2004 - National Bank of Kuwait

Annual Report and Accounts 2004 - National Bank of Kuwait

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Open <strong>and</strong> agileIn last year’s report we talked about taking acritical look inside the <strong>Bank</strong> – at our variousbusinesses, technologies, processes <strong>and</strong> people –to identify opportunities for improvement, furtherstrengthen our competitive advantage <strong>and</strong>maintain NBK’s edge. As a result, we launched aseries <strong>of</strong> initiatives that will drive NBK’s growthover the long-term, with positive results alreadyevident in various key performance indicators.These results include higher revenue peremployee, higher cross-sell ratio, higher return onassets, lower cost-to-income ratio <strong>and</strong>, mostimportant, higher customer satisfaction.NBK’s evolution has been <strong>and</strong> will remain acontinuous process. To better reflect our br<strong>and</strong>promise to customers, we examined how itsessence is projected through the NBK logo,branch network <strong>and</strong> other channels, media <strong>and</strong>staff. In the process, we updated our logo toreflect more clearly our openness to underst<strong>and</strong>ingour customers <strong>and</strong> agility in meeting theirevolving needs, while maintaining our strongfoundation <strong>and</strong> connectedness to our local market.Social responsibilityNBK supports the welfare <strong>and</strong> development <strong>of</strong> the community it serves throughcommitting time, effort <strong>and</strong> money to various charitable, cultural, social <strong>and</strong>athletic activities <strong>and</strong> organisations. Education <strong>and</strong> health also receivespecial attention for their role in promoting prosperity in our communities.Among our regular activities is NBK’s annual charitable campaign heldduring the Holy Month <strong>of</strong> Ramadan, whose proceeds this year were donatedto cancer patients. We continued to support the specialised Children’sHospital built at the <strong>Bank</strong>’s own expense <strong>and</strong> donated to the Ministry <strong>of</strong>Health three years ago. We also held our tenth annual Walkathon thatattracted more than 6,000 participants.With appreciationIn conclusion, <strong>and</strong> on behalf <strong>of</strong> the Board <strong>of</strong> Directors, I would like toexpress our sincere gratitude <strong>and</strong> appreciation to His Highness the EmirSheikh Jaber Al-Ahmad Al-Jaber Al-Sabah, His Highness the Crown PrinceSheikh Saad Al-Abdullah Al-Salem Al-Sabah, His Excellency the PrimeMinister Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah, <strong>and</strong> to members <strong>of</strong> theCouncil <strong>of</strong> Ministers <strong>and</strong> <strong>National</strong> Assembly, for their wise management <strong>of</strong>the nation’s economic policies.We also thank the Central <strong>Bank</strong> <strong>of</strong> <strong>Kuwait</strong> for its prudent management <strong>of</strong>monetary policy <strong>and</strong> oversight <strong>of</strong> the financial sector, <strong>and</strong> to the Ministry <strong>of</strong>Finance, the Ministry <strong>of</strong> Commerce <strong>and</strong> Industry, the Chamber <strong>of</strong> Commerce<strong>and</strong> Industry, <strong>and</strong> all government departments <strong>and</strong> agencies, for theircooperation with the banking <strong>and</strong> financial sector <strong>of</strong> <strong>Kuwait</strong>.Our appreciation also goes to our shareholders for their confidence <strong>and</strong>continued support for NBK’s growth <strong>and</strong> development. We thank ourcustomers for entrusting more <strong>of</strong> their business to NBK, <strong>and</strong> we assure them<strong>of</strong> our unfailing commitment to uphold the NBK promise <strong>of</strong> high quality <strong>and</strong>convenient services that meet, or exceed, their needs.In closing, we thank <strong>and</strong> acknowledge all our employees for their energy,caring, pr<strong>of</strong>essionalism, passion for customer service <strong>and</strong> unwaveringcommitment to NBK <strong>and</strong> its mission. Their tireless efforts, integrity,innovation, teamwork <strong>and</strong> commitment to delivering value to customers <strong>and</strong>shareholders st<strong>and</strong> behind our successes <strong>and</strong> outst<strong>and</strong>ing results. We havetremendous confidence in our management members’ <strong>and</strong> team’s ability tosustain our record <strong>and</strong> meet the growth challenges ahead.Mohammed Abdul Rahman Al-BaharChairman7

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