March 2008 - Electronic Retailer Magazine

contributors
8 electronicRETAILER | March 2008
Jack Gordon, editor at large
Jack Gordon has written for The Economist, the Wall Street Journal, the
Minneapolis Star Tribune, and a host of business and consumer magazines. He
has served as chief editor of two award-winning national business magazines,
addressing professionals in the event-marketing and corporate training fields.
He has edited books including the seven volumes in the Pfeiffer’s Classic Activities
series for training and development specialists. His work with corporate clients
ranges from marketing-communications consulting to ghostwriting. His essay,
“Milksop Nation,” won the 2002 Shell-Economist Writing Prize, an international
competition sponsored by The Economist of London.
Sieglinde Friedman, ERA,
vice president of board & strategy
Sieglinde “Sigi” Friedman serves as vice president of board & strategy. She also
works as the liaison between ERA’s executive office and the board of directors, as
well as ERA’s international membership. Friedman’s background includes 25
years of executive and board liaison experience with foundations and not-forprofit
organizations among other international entities. She is member of
BoardSource, ASAE, Council of Foundations and Society of Nonprofit
Organizations.
Brett Goffin, contributing writer
As an industry development manager for retail at Google, Brett Goffin is
responsible for helping create national sales and account strategy for the
country’s Fortune 500+ retail advertisers. Goffin works as a consultant to
advertisers and partners, sharing best practices and category trends. Prior to
Google, he was a strategic alliance director at the rich media technology company,
United Virtualities. Before joining United Virtualities, Goffin was an
account group director at the interactive agency, Beyond Interactive, where he
worked on accounts such as GlaxoSmithKline, Canon and Verizon. He has
enjoyed working in the digital marketing industry for nine years. Goffin holds
a B.A. in Economics from the University of Michigan.
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