March 2008 - Electronic Retailer Magazine

More documents

Recommendations

Info

ulletinBOARD COMPANY NOTICES 80 electronicRETAILER | March 2008 TLS Launches The Logical University NEW HAVEN, Conn.—The Logical Step (TLS), a comprehensive think tank of intellectual property, tactical campaign management and retail/consumer product introduction, has announced the launch of a fourth division, The Logical University. The Logical University provides comprehensive direct-to-consumer education and intelligence to seasoned marketers—either intimately involved with direct response programming or actively seeking competitive advantage through in-depth education, process mapping, financial modeling experience and “connected” direct response networking. As the retail market is so prevalent within the direct-to-consumer marketing mix, The Logical University provides a dedicated forum for direct-to-consumer retail sales growth while defining all methodology and necessary steps so critical to any successful campaign. LOS ANGELES—Quigley-Simpson, one of the country’s fastest growing full-service advertising agencies and a pioneer in the area of brand response advertising, took home 10 advertising and marketing industry awards in 2007, adding to its already growing collection of industry accolades. For its work with VISA, Quigley- Simpson won a Gold Ava award in the TV/financial category, as well as two Gold Marcom awards for television spots and for direct response television. For Reunion.com, Quigley-Simpson was presented with two Marcom Platinum awards—the highest possible honor—in the single spot television According to Steven J. Edelstein, The Logical Step’s CEO, “The Logical University provides a comprehensive direct-to-consumer curriculum developed for the brand marketer, tactical marketing executive, and seasoned consumer product goods executives that need an intensive education regarding intelligence, process, financial and navigation of this very complex industry.” He adds that “the practice of direct response is a methodical and detailed business endeavor. As we navigate through all facets of direct response and piece together the many moving parts, we will explore each process, every step, all directions and evaluate and—if you are lucky—review actual direct response business examples [that] take in account some of the many tactics used by marketers in this engaging industry.” For more information, visit www.thelogicalstep.net. Quigley-Simpson Recognized for Work on VISA, Reunion.com and Bella & Birch Accounts and the overall creative categories, along with two Ava awards, one Platinum for TV/spot service and a Gold for the entire Reunion.com television campaign. Finally, for client Bella & Birch, maker of designer wall finishes, the agency took home another Platinum Ava in the TV/products category, as well as two more Gold Marcoms for television spots and for direct response television. The Marcom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communications programs and print, visual and audio materials. ©Electronic ©Electronic Retailer Retailer Magazine Magazine [ search engine powered by magazooms.com ]
Super Bowl Fever Eric Stanton of JBT Media Management Inc. and Heather Curatolo of DirecTV at Super Bowl XLII in Arizona. Innova Group and TV Ofertas Announce Merger MIAMI—Innova Group, a leader in the DRTV business of the Mexican, U.S. Hispanic and Puerto Rican markets, announced a strategic merger with TV Ofertas S.A. from C.V., a leading company that specializes in the direct retail marketing of fitness, health, beauty and home products in Mexico and Latin America. The fusion of these two companies, which will now operate under Innova’s name, creates a conglomerate with ownership of the largest number of infomercials aimed to retailers and large department stores in Mexico. IAB Supports FTC’s Embrace of Self-Regulation of Behavioral Advertising NEW YORK—The Interactive Advertising Bureau (IAB) has commended the Federal Trade Commission (FTC) for its release of a set of proposed principles to guide the development of self-regulation in the evolving area of behavioral advertising. “We support the FTC’s call for industry self-regulation, and we are very pleased that the commission endorsed the IAB’s analysis of the value of the ad-supported Internet,” says Randall Rothenberg, president and CEO of the IAB. “At the same time, we will continue to work with our members to educate the FTC and Congress about the new interactive tools that improve consumers’ lives, enhance consumer control and build the U.S. economy.” Incredible Discoveries’ Black & Decker Campaign Makes JW’s Top 60 Infomercials List POMPANO BEACH, Fla.—Incredible Discoveries Inc., a leading DRTV and multichannel marketing company, announced that its long-form infomercial for the Black & Decker Infrawave Speed Oven placed among the “Top 60 Infomercials” in Jordan Whitney’s December 2007 rankings. The Jordan Whitney “Greensheet” reports, which rank infomercials and spots and analyze their content, are part of the company’s independent services providing up-to-date information on direct response television, including infomercials, short-form direct response television commercials, the websites for these products and the companies involved in their production and distribution. Motivational Fulfillment & Logistics Services Scores Big With Bed, Bath & Beyond CHINO, Calif.—Motivational Fulfillment & Logistics Services (MFLS), a leading provider of highquality, results-orientated fulfillment and distribution to the direct marketing and retail industries, has announced that Bed, Bath & Beyond issued its annual vendor assessment audit and Motivational scored 99 percent out of 100. This score is based on accuracy of orders, on-time shipping, data transmission and the ability to meet many of the other stringent standards of Bed Bath & Beyond. Adriana Eiriz has been appointed chief marketing officer of Nexxo Financial. Power Direct has named Bret Butterfield as the new vice president of business development. Christopher Morgan Fulfillment Services announced that it has promoted Thomas Mauthe to vice president of operations. MBS, a Division of World Marketing, Inc., announced that Stan Braunstein, long time member of MBS’ executive team and former president, has retired as of January 31. WorkPlace Media announced that Dan Llewellyn has been named as director of business development for CPG/Retail and that Joe Artiste has been promoted to director of national accounts. Full Perspective Services has named Brett Healey as vice president of marketing and sales. Synergixx LLC has hired Dave Postal as its new business development manager. Jonathan Starets has been promoted to director of mobile services for SmartReply. Williams Worldwide Television has announced the addition of Sunny Choi as international sales manager. ©Electronic ©Electronic Retailer Retailer Magazine Magazine [ search engine powered by magazooms.com ] March 2008 | electronicRETAILER 81
Page 1 and 2:
President Lynn Powers Shares Insigh
Page 3 and 4:
©Electronic ©Electronic Retailer
Page 5 and 6:
Page 7 and 8:
Page 9 and 10:
Page 11 and 12:
Page 13 and 14:
Page 15 and 16:
Page 17 and 18:
Page 19 and 20:
guage about how careful they are wi
Page 21 and 22:
input. Other panelists included Kat
Page 23 and 24:
Page 25 and 26:
the “inquiry” that can establis
Page 27 and 28:
Page 29 and 30:
Page 31 and 32: Los Angeles San Diego Miami More Me
Page 33 and 34: ©Electronic ©Electronic Retailer
Page 37 and 38: TOP SHORT-FORM CATEGORIES FOR FEBRU
Page 41 and 42: The Effect Electronic Retailer’s
Page 43 and 44: career.” Blanks entered his third
Page 47 and 48: Euro-Pro’s Shark Steam Mop is a s
Page 49 and 50: $IRECT�MAIL�HAS�EVOLVED /NE
Page 51 and 52: Delivering Critical Retail Strategi
Page 53 and 54: Search engine marketing expert Dana
Page 61 and 62: Electronic Retailer Magazine wishes
Page 65 and 66: meet the family, tout the candidate
Page 71 and 72: ight their ship quickly and deliver
Page 73 and 74: Electronic Retailing Association Le
Page 75 and 76: they allow peer-to-peer feedback, a
Page 79 and 80: Beachbody, creator of the nation's
Page 81: Scott Reid Chief Optimization Offic
Page 85 and 86: Mar. 17-18 Mar. 20 Mar. 21 OMMA Con
Page 87 and 88: ADVERTISING AGENCY YOUR AD HERE Hig
Page 89 and 90: MEDIA BUYING SOFTWARE Software for
show all

March 2008 - Electronic Retailer Magazine

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?