March 2008 - Electronic Retailer Magazine
March 2008 - Electronic Retailer Magazine
March 2008 - Electronic Retailer Magazine
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
eMarketer Research<br />
Demographic Profile of U.S. iTunes Podcast Users,<br />
as Compared to All Adult Internet Users (% of total)<br />
28 electronicRETAILER | <strong>March</strong> <strong>2008</strong><br />
iTunes podcast Total adult<br />
downloaders Internet users<br />
Gender<br />
Male 63% 51%<br />
Female<br />
Age<br />
37% 49%<br />
18-24 29% 14%<br />
25-34 14% 20%<br />
35-44 27% 24%<br />
45-54 23% 22%<br />
55-64 5% 13%<br />
65+<br />
Household income<br />
2% 6%<br />
$100,000<br />
Education<br />
31% 24%<br />
High school 25% 28%<br />
Some college or associates degree 28% 34%<br />
College/graduate degree 47% 37%<br />
Note: numbers may not add up to 100 percent due to rounding; Source: Comcast Networks Inc.<br />
The U.S. podcast audience skews significantly male, as compared to the total population of<br />
Internet users.<br />
U.S. Podcast Ad Spending, 2007-2012 (in millions and % over prior year)<br />
2007<br />
<strong>2008</strong><br />
2009<br />
2010<br />
2011<br />
2012<br />
$165 (106.3%)<br />
$240 (45.5%)<br />
Note: *includes advertising and sponsorship spending; Source: eMarketer<br />
$310 (29.2%)<br />
$360 (16.1%)<br />
$400 (11.1%)<br />
$435 (8.8%)<br />
©<strong>Electronic</strong> ©<strong>Electronic</strong> <strong>Retailer</strong> <strong>Retailer</strong><br />
<strong>Magazine</strong> <strong>Magazine</strong><br />
The eMarketer forecast for podcasting advertising spending is quite optimistic, thanks to factors<br />
including growing familiarity with podcasting, improved portable MP3 player technology,<br />
refinement of podcast advertising creative and more seamless ad insertion.<br />
[ search engine powered by magazooms.com ]
Change language