ATHLETICS LOGOTYPE STYLE GUIDE - Westmont College

MONOGRAM LOGOABOUT COLORIn addition to the four configurations described above, each logo in this guide has four color variations.These variations are provided to accommodate a wide variety of applications from offset printing to embroidery.FULL COLORThis is the preferred color choice. Use the full color logos whenever possible.TWO COLORThese logos replace the gold with a screen of black and can be used for applications that requirelimited color.BLACK & WHITE SCREENEDThese logos use black and a screen of black and are for use in grayscale applications such as interofficecommunications and facsimiles.ONE COLORThese logos are to be used in limited color situations such as newspaper ads. These logos may berecolored with Westmont Crimson or Westmont Gold.A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presentations.JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustratorfiles (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are thepreferred choice for all print applications such as programs, posters or signs.11