ATHLETICS LOGOTYPE STYLE GUIDE - Westmont College

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ASSET NAME: WM_PRIM_FC_A_CMYK.aiPAGE: 7LINKED FILE NAME: N/ACOLOR SYSTEM: PROCESSCOLORS: CMYKSCALE: 100%ASSET NAME: WM_PRIM_FC_D_CMYK.aiPAGE: 8LINKED FILE NAME: N/ACOLOR SYSTEM: PROCESSCOLORS: CMYKSCALE: 100%LOGO USAGE RULESABOUT THE RULESThe logos and wordmark provided in this guide are intended to be used as is. The variety of configurationsand color options should accommodate all usage needs. On this page you will find a few helpful rules forusing the logos correctly.DO NOT PRINT INSIDE ANOTHER SHAPEThe logos and wordmark may be printed onsolid colors, but should never be contained byanother shape.ASSET NAME: WM_PRIM_FC_A_CMYK.aiCOLOR SYSTEM: PROCESSPAGE: 7COLORS: CMYKLINKED FILE NAME: N/ASCALE: 100%DO NOT RECOLORThe logos and wordmark should never be reproducedin colors that are not in the <strong>Westmont</strong> Athletics colorpalette. The one color logos, which are included inblack only, may be recolored with <strong>Westmont</strong> Crimsonor Gold.ASSET NAME: westmont_logo3C_A.aiCOLOR SYSTEM: PANTONEPAGE:COLORS: PANTONE 202 C, PANTONE 874 CLINKED FILE NAME: N/ASCALE: 100%USE APPROPRIATE LOGO FOR SIZEAlthough the primary logo is the preferred logo, itmay not always be the best choice for small-scale applications.Simplified versions of the logo have beenprovided for these situations.18
ASSET NAME: westmont_logo3C_B.aiPAGE:LINKED FILE NAME: N/ACOLOR SYSTEM: PANTONECOLORS: PANTONE 202 C, PANTONE 874 CSCALE: 100%LOGO USAGE RULESDO NOT ALTERThe logos and wordmark should not be angled,outlined, stylized, or distorted in any way.ASSET NAME: WM_PRIM_FC_A_CMYK.aiPAGE: 7LINKED FILE NAME: N/ACOLOR SYSTEM: PROCESSCOLORS: CMYKSCALE: 100%DO NOT PRINT ON DISTRACTING BACKGROUNDSThe logos and wordmark should never be reproducedon backgrounds that are distracting, clashing,or overpowering.ASSET NAME: WM_PRIM_FC_A_CMYK.aiCOLOR SYSTEM: PROCESSPAGE: 7COLORS: CMYKLINKED FILE NAME: N/ASCALE: 100%DO NOT CHANGE LOCK-UPSThe positions or proportions of typography in relationto the logos should never be changed.DO NOT PRINT ON SAME COLOR BACKGROUNDSDo not print logos or wordmark on background colorsthat cause elements of the artwork to disappear.ASSET NAME: WM_PRIM_FC_A_CMYK.aiCOLOR SYSTEM: PROCESSPAGE: 7COLORS: CMYKLINKED FILE NAME: N/ASCALE: 100%19
Page 1 and 2: ASSET NAME: WM_PRIM_FC_A_CMYK.aiCOL
Page 3 and 4: ASSET NAME: WM_PRIM_FC_A_CMYK.aiPAG
Page 7 and 8: PRIMARY LOGOLOGO AFULL COLORWM_PRIM
Page 9 and 10: PRIMARY LOGO VARIATIONSBLACK & WHIT
Page 11 and 12: MONOGRAM LOGOABOUT COLORIn addition
Page 13 and 14: MONOGRAM LOGO VARIATIONSFULL COLORT
Page 15 and 16: WORDMARKABOUT THE WORDMARKThe wordm
Page 17: ADDITIONAL TYPOGRAPHY ELEMENTSIn ad
Page 21 and 22: WESTMONT ATHLETICS FONTCITY BQ BOLD
Page 23: 1. S E T T H E WO R D C I T Y B Q M
Page 26: 26ASSET INDEX1 COLOR LOGOSMONOGRAM_

ATHLETICS LOGOTYPE STYLE GUIDE - Westmont College

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