ATHLETICS LOGOTYPE STYLE GUIDE - Westmont College

ASSET NAME: WM_PRIM_FC_A_CMYK.aiPAGE: 7LINKED FILE NAME: N/ACOLOR SYSTEM: PROCESSCOLORS: CMYKSCALE: 100%ASSET NAME: WM_MON_FC_A_CYMK.aiPAGE: 12LINKED FILE NAME: N/ACOLOR SYSTEM: PROCESSCOLORS: CMYKSCALE: 100%INTRODUCTIONThe Westmont Warriors visual identity personifies the attitude and attributes of everyone involved withWestmont Athletics. Pride, integrity and strength are just a few of the characteristics necessary to achievesuccess on and off the field. The Westmont Athletics identity system was specifically designed to representthese defining qualities.Westmont’s communication strategy begins with consistent application of the visual identity system. Thisguide provides all the information necessary to ensure accuracy and consistency in all applications of thelogo system.WHO ARE THE GUIDELINES FOR?All persons affiliated with Westmont College who wish to use the athletics logos must follow theseguidelines. Outside agencies or publishers are also required to follow the guidelines when usingthe athletics logos.THE LOGOSThe Westmont Athletics visual identity includes the primary logo, monogram logo, and wordmark.These three marks allow for flexibility in different media. The athletics identity system is intended tobe complimentary to Westmont College’s academic logo. Many elements from the academic logo,including color palette and shield shape, have been incorporated to ensure consistency across allcollegiate communications.PRIMARY LOGOMONOGRAM LOGOWORDMARKACADEMIC LOGOThe logos and typography contained herein are to be used solely for athletics affiliated communications.All other collegiate communications should use the academic logo.ASSET NAME: WM_WORDMARK_FC_CMYK.aiCOLOR SYSTEM: PROCESSPAGE: 16COLORS: CMYKLINKED FILE NAME: N/ASCALE: 100%