ATHLETICS LOGOTYPE STYLE GUIDE - Westmont College

WORDMARKABOUT THE WORDMARKThe wordmark is intended to be used as an addition to either the primary or monogram logo. The wordmarkmay be sized according to use, but should never be disproportionately stretched.ABOUT COLORThe wordmark has four color variations. These variations are provided to accommodate a wide variety ofapplications from offset printing to embroidery.FULL COLORThis is the preferred color choice. Use the full color wordmark whenever possible.BLACK & WHITE SCREENEDThis wordmark uses black and a screen of black and are for use in grayscale applications such asinter-office communications and facsimiles.ONE COLORThis wordmark is to be used in limited color situations such as newspaper ads. These logos may berecolored with Westmont Crimson or Westmont Gold.A NOTE ON FILE FORMATSJPEG is a pixel-based format best suited for on screen applications such as websites or PowerPoint presentations.JPEG images can be reduced without much loss in quality, but they do not enlarge well. Adobe Illustratorfiles (AI) are vector based images, and can be reduced or enlarged without loss of quality. AI files are thepreferred choice for all print applications such as programs, posters or signs.15