Presentation - Cisco Knowledge Network

Cisco Cloud SolutionsCloud Lifecycle Management & Cisco’sSP Cloud IaaS “Whole Offer”Craig CrandallManish JainHardy LipscombMinal SanthoshCloud Strategic Partners, Global MarketingCisco Services, Cloud Solutions PracticeCloud Strategic Partners, Global GTM LeadSystems Manager, Cloud Orchestration for CLMDecember 1, 2011© 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 1

• Cisco’s Cloud Strategy & Partnership with BMC• Cisco’s SP Cloud IaaS “Whole Offer”• Cloud Lifecycle Management• Cisco Services – Simplifying, De-Risking, and Accelerating• Resources & Where to Learn More© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2Enterprise Private Cloud – Technical Decision Maker

Enabling Cloud ServicesBased on our Network Platform AdvantageTailored Solutions forBuilding CloudsRich Ecosystem withIntegrated SolutionsAccelerate the Use ofCloud ServicesResearch In Motion SAMSUNGEnable customers to buildand operate public orprivate cloudsEnable customers todeploy tested, best ofbreed solutionsEnable customers todeploy cloud services tocollaborate and securetheir business© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 3Enterprise Private Cloud – Technical Decision Maker

ENTERPRISE /COMMERCIALCISCO INTELLIGENTAUTOMATION FOR CLOUDCUSTOMERCHOICECISCO, VCE, BMC,CA, IBM, ...SERVICEPROVIDERBMC CLOUD LIFECYCLEMANAGEMENT• Evolutionary vs. Revolutionary• Low Complexity IT Automation• Single Tenant Services• Custom Portal Requirements• Software Installed Base• Desire for Partial Solution• Customer Preference• Executive Relationships• Large Scale, High Complexity• Multi-Tenant Services• Multi-Service (IaaS, PaaS, SaaS)• Multi-Vendor, Multi-HypervisorIndustry leading domain managers for hypervisors, network and storage© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4Enterprise Private Cloud – Technical Decision Maker

INFRASTRUCTUREAS A SERVICESingleTenantCO-LOCATIONCustomerOperating SystemCustomerInfrastructureSpace, Power, B/WDisasterRecoveryComputeaaSDev TestQA EnvCLOUDCOLLABORATIONSERVICESIaaS Private/Public OffersHigh PerfComputingMULTI-TENANCYComputer, Storage,and NetworkService ProviderInfrastructureVirtualDesktopVDITELEPRESENCEEXCHANGE SERVICEUnifiedCommsIPTManaged Services(Application Relevance)Service ProviderInfrastructureWeb VIRTUAL EXPERIENCE EmailConf. INFRASTRUCTUREVXIIMCollabON DEMANDAPPLICATIONSBusiness ProcessIntegration(Business Relevance)VideoApplication RelevanceService ProviderUtilityInfrastructure© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5Enterprise Private Cloud – Technical Decision Maker

INFRASTRUCTUREAS A SERVICECLOUDCOLLABORATIONSERVICESTELEPRESENCEEXCHANGE SERVICEVIRTUAL EXPERIENCEINFRASTRUCTURE© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6Enterprise Private Cloud – Technical Decision Maker

NetworkPrivateCloudComputeStorageIncreased Control• Rapid Elasticity• Resource Pooling• On-Demand Self-Service• Chargeability & Metering• Agility / Speed of ResponseHybrid Cloud BalanceIncreased Flexibility Control• On-DemandRapid elasticity• Low-Cost Resource pooling• Compute On-demand as self-service a Service• Storage Chargeability as a Service & Metering• Other Agility IT / Speed Services of responseNetworkPublicCloudComputeStorageCisco Connects Clouds(OTV, LISP, MPLS)Virtualized Data CenterComputeNetworkStorage© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7Enterprise Private Cloud – Technical Decision Maker

CUSTOMERIMPERATIVESDEPLOY VIRTUALIZED INTEGRATEDCOMPUTE & STORAGEAUTOMATION &ORCHESTRATIONIMPLEMENT IT SERVICE“LIFECYCLE” MANAGEMENTIMPLEMENT METERINGAND CHARGEBACKDEPLOY DATA CENTERMULTI-TENANCYIMPLEMENTVM MOBILITYUNIFYOPERATIONSSTANDARDIZE SERVICEOFFERS (“FULL STACK”)CONSOLIDATEDATA CENTERSUNIFY NETWORKFABRICSASSESS CLOUD READINESS& UPGRADE CAPABILITIESConsolidateAssetsStandardizeOperationsVirtualize theEnvironmentAutomate ServiceDeliveryIncreased IT Operational Excellence (Agility, Efficiency and Simplicity)Increased Cloud Readiness (Physical - Virtual - Cloud)© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8Enterprise Private Cloud – Technical Decision Maker

CISCOPORTFOLIOINTEGRATED COMPUTE STACKS* VBLOCK (EMC)* FLEXPOD (NETAPP)VIRTUAL MULTI-TENANT DC(VMDC) CLOUD ARCHITECTUREBMC CLOUDLIFECYCLE MGMTCISCO INTELLIGENTAUTOMATION FOR CLOUDUNIFIEDCOMPUTINGSYSTEM (UCS)NETWORK SERVICESMANAGERCLOUD READINESSASSESSMENT SERVICESNEXUS 1000V, ASA 1000V, VSG,FABRICPATH, FEX, OTV, LISPNEXUS SWITCHESCONSOLIDATEASSETSSTANDARDIZEOPERATIONSVIRTUALIZE THEENVIRONMENTAUTOMATESERVICE DELIVERYINCREASED IT OPERATIONAL EXCELLENCE (AGILITY, EFFICIENCY AND SIMPLICITY)INCREASED CLOUD READINESS (PHYSICAL - VIRTUAL - CLOUD)© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9Enterprise Private Cloud – Technical Decision Maker

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Completes aService RequestUser InfoUserRequestOption 1Option 2Option 3SERVICE GOVERNORServiceBlueprintTranslate toBusiness OfferingsService CatalogMap toCMDBDesign Services& OptionsRESOURCE MANAGEMENTOperationalRepositoryServers Applications Networks Public Clouds Storage© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12Enterprise Private Cloud – Technical Decision Maker

Hybrid CloudDeliveryService CatalogEstablishmentService Blueprint:The definition of thefunctional elements andthe communication pathsbetween themCloud ServiceDeliveryS M LServers NetworksPublicCloudsStorageDeployment Model: Oneor many different sizes orlocations for deploying theService BlueprintCloudServiceOfferingMenuCloud ResourceManagementOption 1Option Option 2 1Option Option 3 Option 2 1Option Option 3 2Option 3Service Options: A setof configurable optionsin a Service Blueprint forusers to select at therequest timeService Offering: The cloudservices, presented in businesslanguage, to requestors, basedon their role© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13Enterprise Private Cloud – Technical Decision Maker

Hybrid CloudDeliveryServers Applications Networks Public Clouds StorageUser InfoRESOURCE MANAGEMENTService CatalogEstablishmentOption 1Option 2Option 3SubmitsRequestSERVICE GOVERNORCloud ServiceDeliveryUser InitiatesCloud ServiceRequestSelects aService OfferingConfiguresOptionsThe ServiceGovernor Buildsthe Cloud ServiceUser ReceivesCloud ServicesCloud Service isDe-comissionedCloud ResourceManagement© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14Enterprise Private Cloud – Technical Decision Maker

Hybrid CloudDeliveryUserRequestOption 1Option 2Option 3ServiceBlueprintSERVICE GOVERNORService CatalogEstablishmentRESOURCE MANAGEMENTPROVIDER APICloud ServiceDeliveryCloud ResourceManagementServers & Software• Onboard virtual &physical resources• Link resources &tenants• Manage capacity& monitor usageSupports VMware,Citrix & Cisco, IBMand HP HWStorage• Manage storageservice catalog• Allow users toattach/detachservers to storagedevices• Supports NetApp& EMCNetwork• Onboard pods,build networkcontainers &zones• Isolate tenantnetworks• Supports Cisco &othersPublic Cloud• On-board publiccloud resources &manage utilization• Manageutilization ofresources• Supports AmazonEC2 and others© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15Enterprise Private Cloud – Technical Decision Maker

DIFFERENTIATOR• ENABLES PRIVATE, PUBLIC & HYBRID CLOUD•TIGHT INTEGRATION W/CISCO INFRASTRUCTURE• DYNAMIC PROVISIONING OF MULTI-TIER SVCS• ACCELERATE “JOURNEY TO CLOUD” – BUS APPS• POLICY-BASED PLACEMENT AND GOVERNANCE• ENABLES MULTI-TENANT CLOUD ENVIRONMENTS• HIGHLY SECURE NETWORKING ENVIRONMENTS• “SECURE MULTI-TENANCY” ARCHITECTURES• FLEXIBLE CLOUD SERVICE CATALOG• ACCELERATE TIME TO SERVICE ENABLEMENTCLM ENABLING FEATURE / FUNCTIONALITYSERVICE GOVERNORRESOURCE MANAGEMENTSERVICE BLUEPRINTSSERVICE GOVERNORNETWORK CONTAINERSSERVICE BLUEPRINTSSERVICE CATALOGSELF SERVICE PORTAL• ONGOING OPERATIONSCLOUD GOVERNANCE AND COMPLIANCECLOUD PLANNING AND DESIGNCLOUD OPERATIONS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16Enterprise Private Cloud – Technical Decision Maker

Nexus• Pods = pre-Integrated, Cloud Infra “Building Blocks”(network + compute + storage)• Pod designs include: vBlocks (EMC), FlexPod (NetApp)• Simplifies Operations = Easily Scale CapacityNexusNexusNASNASNASNASL4-7 ServicesMDS 9500L4-7 ServicesMDS 9500UCSUCS© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17Enterprise Private Cloud – Technical Decision Maker

LOGICAL VIEW PER TENANTCOMMON PHYSICALINFRASTRUCTURE• Enables per-VM segmentation oftraffic w/full swithing via VN-LinkMPLS Core• Isolates L2 / L3 customer traffic viaVLANs, VRFs, & Virtual Device ContextsFABRICPATH• Enables monetization of servicedifferentiation by enabling valueadded services (e.g. SLB, Firewall)• Enables seamless extension of tenantsbetween pods via OTV© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18Enterprise Private Cloud – Technical Decision Maker

Highlights• Enable tiered offering for service providers - Palladium, Gold, Silver• Secure Multi-tenancy, with network containers that deliver multiple security zones• Enable Service Providers to differentiate their Offerings through new architecture thatsupport custom portals/storefront, 3 rd party providers, varied multi-DC configurations• Industry-first Service Governor providing intelligent policy-based placement andongoing management of cloud services• Industry-first Service Blueprints enabling the flexible creation and deployment of singleand multi-tier cloud services with configurable optionsEarly Reactions• “A huge step up from CLM 1.0 in terms of functionality and user interface.” - QTS• “Service Blueprints is game changing…not just in terms of cloud but for how you thinkabout designing & managing services in general” – CSC• “CLM 1.0 was good, but felt like a lot of integrated products. CLM 2 is a solution. In 3days we completed 90% of the use cases that took us 3 months with 1.x.” - Field© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19Enterprise Private Cloud – Technical Decision Maker

BMC – CLM 1.0.2BMC – CLM 2.1 BMC – CLM Hanzell BMC – CLM Future*Q1 FY 2011Q4 FY 2011H1 FY 2012TBD• Support VMDC – MT 2.0network infrastructure• Support VMDC – MT 2.1network infrastructure• Support VMDC – MT 2.1network infrastructure• Support VMDC – MT 2.3network infrastructure• Compute, app blueprints• Custom portal API• Basic SLA mgmt• New Catalog & costscheduling• Basic multi-zoneNetwork Containers• NetApp storage mapping• Integrated SLA mgmt• Flexible Network Containers• Storage class mapping• Multi-tenant IP address mgmt• vCloud Director integration• Hosted Collab Sys integration• Service lifecycle & “flexing”• Next generation Cloud UI• Tenant management &federated CMDB• Support VM affinity rules• Multi-site support• Resource abstraction* Not committed and the features maybe targeted in multiple future releases© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20Enterprise Private Cloud – Technical Decision Maker

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

ArchitectureApplicationOperations andManagementAutomationStorage Access Compute NetworkingData CenterOptimization© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22Enterprise Private Cloud – Technical Decision Maker

“What Cloud can clouddo for Strategy mybusiness?” ServiceASSESS STRATEGY“What architectureCloudmaximizes Planningvirtualization,and DesignorchestrationServicespeed,and chargebackcapabilities?”DESIGN“How do Cloud we realizeour Implementationcloudarchitecture-on-time,Servicewithin budget, and inour environment?”“How do Cloud we ensurecloud Operations evolutionand ongoing Service costreduction?”PLAN BUILD RUNIMPLEMENTOPTIMIZE VIA…TECHNOLOGY AND SECURITYMANAGEMENT TOOLSOPERATIONAL READINESSBUSINESS CASECHARGEBACK APPROACHPROGRAM ANDARCHITECTUREMANAGEMENT OFFICESTECHNOLOGY AND SECURITYINFRASTRUCTURE ARCHITECTURETOOLS ARCHITECTURESLA DESIGNAUTOMATION ARCHITECTURECHARGEBACK DESIGNPROGRAM ANDARCHITECTUREMANAGEMENT OFFICESOPERATIONS ARCHITECTURETECHNOLOGY, SECURITY,TOOLS, FACILITIESORCHESTRATIONINTEGRATIONWORKLOAD MIGRATIONSTAGING AND VALIDATIONPROGRAM ANDARCHITECTUREMANAGEMENT OFFICESARCHITECTURAL REVIEWSSECURITY AUDITSCOST REDUCTION EXERCISESPROCESS IMPROVEMENTSTOOL CUSTOMIZATIONDAY-2 SUPPORTACCELERATE TIMETO VALUEWORLDWIDE EXPERTISEWORLDWIDE PRESENCEPROVEN DELIVERYCAPABILITYDELIVERING UNIQUECISCO INSIGHT© 2010 Cisco and/or its affiliates. All rights reserved.Cisco Confidential 23

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24

ACCOUNTSUS Tier-2 SPUS Tier-2 SPUS Tier-2 SPUS Federal CloudProviderUS Tier-2 SPEU Tier-1 SPEU Tier-2 SPAPAC CarrierGlobal EnterpriseUS/Canada SPENGAGEMENT OVERVIEWCloud (IaaS) Infrastructure deployment (Compute and Network)1st vBlock deployment for Cloud IaaS offeringVirtual Multi-Tenant DC (VMDC) Infrastructure & Orchestration deploymentVMDC Infrastructure & Orchestration deploymentVMDC Infrastructure design completed, build in progressVMDC Infrastructure & Orchestration deploymentCloud Infrastructure and Service Catalog deploymentVMDC Infrastructure & Orchestration deploymentPOC - VMDC Infrastructure & OrchestrationVMDC Infrastructure & Orchestration in progress© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25Enterprise Private Cloud – Technical Decision Maker25

• Document baseline requirements and “customer use cases” upfront• Adopt agile development and delivery best practices Organize solution release into iterations & use cases Establish Proof-Of-Concept Integrate early & often Deliver minimal working system early, add features incrementally Stable and dedicated environments for development, test and production Use defect/bug tracking and version control systems• Very tight coordination among delivery tracks: Infrastructure, Automation & Ops• Customer on-boarding & Day-2 Ops should be planned & architected upfront© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26Enterprise Private Cloud – Technical Decision Maker

Customer Challenge• Provide Public Cloud Service foundation for XaaS (IaaS, CaaS, VDI, SaaS)• Strong ROI: Low OpEx, Low Risk, Fast Time to Market• Integrate with Telefonica Services PortalServices Solution• Strategic sale providing Infrastructure and services to support launch of VirtualHosting, Storage on Demand, VDI, Backup and Software as a Service• PDI including integration of BMC and EMC, Operational Services including TS andOnsite Engineer Collaboration• Integration of BMC CLM w/accounting and monitoring systems; seamlessintegration with Telefonica’s Services Portal delivered by Cisco Advanced ServicesImpact To Customer & Cisco• TEF launch of open cloud solution ahead of competitors• Cost effective Cloud service offers customers are demandingWinning Value Points• “Full Stack” Solution forInfra, Automation & Ops• Go to Market led by Cisco(part of “whole offer”)• Proven Technologybased on the POC• Cisco Validated Solution(Cisco VMDC+BMC CLM)• Thought leadership at thetech & business level• TEF able to deploy minimal touch customer provisioning and billing© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 27Enterprise Private Cloud – Technical Decision Maker

Customer Challenge• Deploy cloud services for federal agencies• Prior effort with BMC and HP was in development for 14 monthsServices Solution• Cisco VMDC 2.0 based solution• Release 1 was scoped with no-customizations; deployed in 8 weeks• Release 2 with CLM 2.1 included additional network containers andautomated site to site VPN configsImpact To Customer & Cisco• Able to accelerate implementation time over plan by 50% whichenabled faster time to service launch• Rapid, successful implementation ensured required project fundingto move to Phase 2; now in implementationWinning Value Points• Cisco VMDC architectureand “secure networkcontainer” functionality• Proven Technologybased on the POC• GTM Support(part of “whole offer”)• Cisco Validated Solution(Cisco VMDC+BMC CLM)• Thought leadership at thetech & business level© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 28Enterprise Private Cloud – Technical Decision Maker

For more information:http://www.cisco.com/go/cloud