Ron DiNella, Mortons

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What’s my role?• You can’t just be a CFO (Marketing VP,CEO, General Counsel)• Need to think and act on many levels• 5,000 person marketing department• New fiscal restraints• Can’t cut your way to profitability• I made calls asking for business• NYSE• KPMG• Aon• Illinois CPA Society12
Which IT Investments provide the best returns• I like tangible, quick ROIs• Typically replace older more costly systems• Don’t let the vendor prepare the ROI, unless you vetthe support• Some investments are not discretionery• Compliance• Sunset• Broken/Costly• Low cost projects - “Just Do It!”• Don’t over analyze the decision• Trust your instincts (not sales hype)• You’re capable of preparing a simple analysis13
Page 4 and 5: Global Recession…Two Years Ago…
Page 6 and 7: What did we do?• Preserved capita
Page 8 and 9: Where are we going?• Recession en
Page 10 and 11: What is my competition doing?• Bu
Page 14 and 15: Technology investmentsthat can prov
Page 16 and 17: What about Opportunity Costs?• Ca
Page 18 and 19: Key Takeaways• Get out of the cap
Page 20: Making the Case for IT InvestmentHo

Ron DiNella, Mortons

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