Ron DiNella, Mortons

More documents

Recommendations

Info

What about Opportunity Costs?• Capital is short• Credit is difficult or non-existent• Technology versus operational investments• Equipment• Maintenance Cap Ex• Weigh benefits (returns) of tech investmentversus new restaurant or remodel• Some times you can’t wait….16
Building Buy In - Spending• Strategies that help marketing, IT, ops, and otherexecutives win project support from their financialgatekeepers• Get out of the cap ex bunker – you have to stay topof mind• Be Frugal• Everything is negotiable• Allow sufficient time (decisions take longer today)• ROI – (not new but more important than ever)• Leverage Relationships• Think Start-up (shoe string)17
Page 4 and 5: Global Recession…Two Years Ago…
Page 6 and 7: What did we do?• Preserved capita
Page 8 and 9: Where are we going?• Recession en
Page 10 and 11: What is my competition doing?• Bu
Page 12 and 13: What’s my role?• You can’t ju
Page 14 and 15: Technology investmentsthat can prov
Page 18 and 19: Key Takeaways• Get out of the cap
Page 20: Making the Case for IT InvestmentHo

Ron DiNella, Mortons

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?