Washington state Visitors' guide - Sagacity Media Inc.

NATURAL WONDERS | FA M I LY F UN | HANDY LODGING LISTINGSWashingtonSTATE VISITORS’ GUIDEGreat LocalGetawaysULTIMATE INSIDER’S GUIDEWWW.STAYINWASHINGTON.COM2010PLUS 5 Memorable Road Trips fromthe San Juan Islands to the CascadeMountains and Wine CountryWSHLA_Cover_no_spine.indd 4 2/2/10 11:59:36 AMWashington StateVisitors’ GuideA publication of the Washington StateHotel & Lodging Association inconjunction with SagaCity Media, Inc.2011 Media Kit 12th annual edition

guiding visitors to washington stateMountain meadows, unspoiled beaches, world-class cultural events, and the friendliest folks you’ll evermeet—they all make our state a vacation paradise. As the definitive resource on all of the state’s uniquetourism regions, the Washington State Visitors’ Guide surprises and inspires hundreds of thousandsof Washington visitors each year. And that makes it the most efficient and effective vehicle for youradvertising dollars.The Visitors’ Guide’s stunning photography, insider insights, and compelling storytelling combinewith detailed maps, useful contact information, and great accommodations directories to entice travelersto enhance and lengthen their stays. When you promote your tourism business in the 12th annualWashington State Visitors’ Guide, it’s a surefire way to bring eager, educated travelers to your door.SpokaneMt. BakerSkagit ValleyWalla WallaSeattleCape Flattery

WSHLA_Cover_no_spine.indd 4WWW.STAYINWASHINGTON.COM2/2/10 11:59:36 AMconnecting with visitorsCIRCULATION: 290,000READERSHIP: 725,000The Washington State Visitors’ Guide has highly targeted distribution channels.• 225,000 distributed at popular visitor outlets in Arizona, California, Colorado, Idaho, Nevada,Oregon, Texas, Washington and Vancouver BC. These visitor sites include AAA offices, travelinformation centers, Washington State and BC ferries, selected Amtrak routes, convention bureaus,chambers of commerce, businesses and popular visitor-focused retailers. The Visitors’ Guide will alsobe mailed to motivated travelers who purchase a copy by phone or online.• 65,000 polybagged with subscriber copies of the April 2010 issues of Portland’s & Seattle’s largestcity magazines: Portland Monthly & Seattle Metropolitan.• Paid Newsstand Distribution at over 400 Washington and Oregon retail stores including QFC,Fred Meyer, Safeway, Barnes & Noble, Borders, and Whole Foods. With high newsstand visibilitythroughout the peak travel season and a premium $4.99 cover price, your advertisement will be seenby visitors and locals alike.WasNATURAL WONDERS |hF A M I LiY F N U |ngtonHANDY LODGING LISTINGSSTATE VISITORS’ GUIDEG r e at LocalGetawaysULTIMATE INSIDER’S GUIDE2010PLUS 5 Memorable Road Trips fromthe San Juan Islands to the CascadeMountains and Wine Country

compelling, accessible design and contentNORTH CASCADESBellingham, Mount Baker, and Skagit Countydetailed regional mapshighlighting area destinations ▼C A N A D AOrovilleN65TonasketOkanoganMazama National Forest20RepublicWSETHE SKAGIT VALLEYWSHLA_59_NCascades.indd 63▲ clear entry pointsfor each tourism regionIN THIS SECTIONLa Conner’s abundance...64Pristine mountain wilderness...65Bopping around Bellingham...65Four seasons of fun...66WWW.STAYINWASHINGTON.COM WASHINGTON STATE VISITORS’ GUIDE 2010 632/2/10 3:34:57 PMNORTH CENTR ALTo Seattle90WinthropOmak8StehekinTwisp 20GLACIEROkanoganPEAK415597BrewsterLAKECHELANBridgeportGrand CouleeElectric CityChelan13BANKS6 LAKE217WatervilleLeavenworthOrondo2Coulee CityCashmereLAKELENOREWenatcheeSOAPLAKE97Cle ElumEllensburg282YakimaMethow RiverEphrata28 17QuincyCrescent BarMOSES Moses LakeLAKE907VantageOthelloColumbia River20 miREAD MORE1 Grand Coulee Dam,p. 162 Jazz in the Valley,p. 143 Lake Chelan BachFest, p. 144 Methow Valley, p. 215 North CascadesScenic Highway, p. 156 Ruby Theatre, p. 167 Sasquatch Festival,p. 148 Small-town Omak,p. 15LAKE CHELANMake a SplashWITH AN AVERAGE summer high of 87 also home to go-karts anddegrees Fahrenheit and a raft of activities a skate park. Older kids,for everyone in the family, Lake Chelan meanwhile, love the thrills(www.cometothelake.com) is a great destinationfor one-stop vacation fun. (www.slidewaters.com).at Slidewaters Water ParkCarved by Ice Age glaciers, the 50-milelonglake invites kayakers and fishermen neglect grown-ups: Nearly a dozen win-(www.altalakegolf.com). AdrenalineBut Lake Chelan doesn’tto break its placid waters at sunrise beforevisiting Chelan’s cafes and shops in offering tastings the whole year round Butte (www.chelanflyers.com). And Riveriesline the lake’s shores, with many fiends can catch a hang glider at Chelanthe afternoon. Motorboaters can take on (www.lakechelanwinevalley.com). Golferscan find green beneath the ba-Bach Fest (www.bachfest.org).erwalk Pavilion hosts the Lake Chelanthe afternoon’s wilder waters and hit theshore later for refined dining.salt cliffs of Desert Canyon Golf Resort Fun on the water, fine dining in town,Dive straight in at Don Morse MemorialPark (www.cityofchelan.us/parks), mountain views at Alta Lake Golf Course day at Lake Chelan. —LORA(www.desertcanyon.com) and take in and music alfresco—just another perfectSHINN70 WASHINGTON STATE VISITORS’ GUIDE 2010 WWW.STAYINWASHINGTON.COMWSHLA_67_NCentral.indd 702/2/10 7:08:17 PM

78 Washington state Visitors’ guide 2010 www.stayinwashington.comSOURDOUGHMTNMT. BAKERWILDERNESSCLOSEDIN WINTERLIBERTYBELL MTNTalk about your natural highs.HIGHWAY 20 ATWASHINGTON PASSnarrative featuresspanning all parts ofthe stateCatch a flying fish at Pike Place Market or catch the latest Broadway show. Enjoythe beauty of a stroll through the forest or through the Olympic Sculpture Park.No matter what type of vacation you crave, Seattle puts a unique spin on it. Fromferry rides to art galleries to winery tours. From gourmet cuisine to hot dogs at aMariners game. It all comes together in only one place. One city. Seattle.Visit us online at visitseattle.org to plan your vacation today.Going theDistanceDiscover the wondersof Washington on thesefive great road trips.MOUNTAIN MAJESTYPHOTOGRAPH BY THOMAS BARWICK/DIGITAL VISION/GETTY IMAGESFROM ALPINE MEADOWS to Wild West towns, the North Cascades Highway coversa wealth of inland scenery. Highway 20 slaloms around mossy forests and lakes turquoisewith glacial melt, then crests mountains that are bookended by granite massifs ConcreteMazamaNewhalembefore stretching across Washington’s high desert.20WinthropMarblemountRockportOkanoganStart your engine in Concrete, the logging town from This Boy’s Life, Tobias Wolff’sTwisp 20memoir (later a film starring Robert De Niro and Leonardo DiCaprio). From November to153February, hundreds of eagles feast on spawning salmon 597MethowDRIVE TIME: in the Skagit River between here and Rockport.4.5 HOURSAbout 30 miles upriver, three dams churn power forDISTANCE:Chelan170 MILES Seattle City Light near Newhalem. The 1918 companytown stands near the half-mile Trail of the Cedars, oneof North Cascades National Park’s most extraordinary groves.A little farther along, tackle 5,100-foot Sourdough Mountain, once home to a lookoutmanned by beat poet Gary Snyder. In summer, thescenery is breathtaking on the highway toward WashingtonPass, where the road curves under the pinnacleSEEPLAYMUST DOSAUK MOUNTAIN TRAIL METHOW VALLEY Thisof Liberty Bell Mountain.E ATThis wildflower-rich hike, cross-country skiers' paradisefeatures more thanAt the top of the recreation-rich Methow Valley, sagebrushand ponderosa pines set the stage for Winthrop.RANT This Marblemount of Highway 20 between 100 miles of trails link-BUFFALO RUN RESTAU- located eight miles northeatery’s aesthetic is a celebrationof buffalo kitsch. beloved for its meadows, and Mazama. HighlightsConcrete and Rockport, is ing towns like WinthropLike the neighboring Twisp, the town was settled by goldrushers in the late 1800s.While there, try the CascadeMountain Oysters: access. In summer, expect for multiday adventurers.views, and relatively easy include hut-to-hut skiingFinish your journey in the apple basket of Okanogan,tempura-battered buffalo brilliant displays of a In summer, the trails lurea farming, logging, and cattle town that’s also an idealtestes with tartar sauce. variety of blooms. hikers and mountain bikers.springboard into the dry, spectacular highlands of north-www.buffaloruninn.com www.fs.fed.us/r6/mbswww.mvsta.comeast Washington. —AMANDA CASTLEMANWWW.STAYINWASHINGTON.COM WASHINGTON STATE VISITORS’ GUIDE 2010 21WSHLA_19_Roadtrips.indd 202/2/10 1:05:57 PMWSHLA_19_Roadtrips.indd 212/2/10 1:06:05 PMeasy-to-useregional accommodationdirectories6north centr alc h e l a nc o u l e e c i t YAccommodAtionscampbell’s resort104 w woodin ave.chelan 98816hmr = hotel/motel/resort B&B = Bed & BreakfastVrh = Vacation rental housingListings are sorted alphabetically, by region and citydarnell’s lake resort901 spader Bay Rd.chelan 98816midtowner motel721 E woodin ave.chelan 98816Best Western snowcap lodge809 w Davis st.cle Elum 98922stewart lodge805 w 1st st.cle Elum 98922ala cozy motel9988 hwy. 2 Ecoulee city 99115Banks lake lodge109 n 6thcoulee city 99115coulee house inn & suites110 Roosevelt waycoulee city 99116coulee lodge resort33017 Park Lake Road nEcoulee city 99115laurent’s sun Village33575 Park Lake Road nEcoulee city 99115800-553-8225www.campbellsresort.com509-682-2015www.darnellsresort.com800-572-0943www.midtowner.com866-766-9227www.snowcaplodge.com509-674-4548www.stewartlodge.com509-632-5703www.alacozymotel.comstandard guest unitoff peak/peak rates$98/$350 wLa membernumber of unitstype of lodging (see key)see ad on pagemeeting/retreat spaceFireplace in roomRestaurant/lounge on-sitecomplimentary breakfasthigh-speed internet accessmicrowave/refrigeratorKitchenette unitsindoor pooloutdoor poolLocal shuttletelevisionKid-friendlyPets a lowedspa/massage servicesFitness centeraDa-friendlyaDa-friendlysmoke-free policyhmR 170 $89/$325 hmR 38 $45/$119 hmR 45 $99/$119 hmR 50 76 $74/$154 hmR 37 $ 5 7/$77509-632-5596 $50/www.bankslakelodge.com $75509-633-1101www.couleehouse.com509-632-5565www.couleelodgeresort.com509-632-5664www.laurentsresort.com$99/$169$75/$120$60/$135hmR 10 hmR 11 hmR 61 hmR 14 hmR 19 water water view viewe L L e n s B u r ge P h r atag r a n d C o u L e eL e aV e n Wo r t hAccommodAtionshmr = hotel/motel/resort B&B = Bed & BreakfastVrh = Vacation rental housingListings are sorted alphabetically, by region and citymain stay Bed & Breakfast110 w maincoulee city 99115Columbia river inn10 Lincoln st.coulee Dam 99116sunserra Crescent Bar resort23572 sunserra Loop nwcrescent Bar 98848skydeck motel138 miller ave.Electric city 99123sunBanks resort57662 hwy. 155 nElectric city 99123holiday inn express1620 canyon RoadEllensburg 98926the inn at goose Creek1720 canyon RoadEllensburg 98926super 8 motel1500 canyon RoadEllensburg 98926Best Western rama inn1818 Basin st. swEphrata 98823ephrata travelodge21 Basin st. swEphrata 98823ivy Chapel Bed & Breakfast164 D st. swEphrata 98823sunland inn1257 Basin st. swEphrata 98823gold house inn Bed & Breakfast411 Partello Parkgrand coulee 99133grand Coulee Center Lodge motel404 spokane waygrand coulee 99133trail West motel108 spokane waygrand coulee 99133alpen rose inn500 alpine Pl.Leavenworth 98826alpine rivers inn1505 alpensee strasseLeavenworth 98826anna Pension hotel926 commercial st.Leavenworth 98826Bavarian Lodge810 hwy. 2Leavenworth 98826Bavarian ritz hotel633 Front st.Leavenworth 98826Beaver Valley Lodge18623 Beaver Valley RoadLeavenworth 98826Best Western icicle inn505 hwy. 2Leavenworth 98826destination Leavenworth940 hwy. 2Leavenworth 98826enzian inn509 hwy. 2Leavenworth 98826standard guest unitoff peak/peak rateswLa membertype of lodging (see key)number of unitssee ad on pagemeeting/retreat spaceFireplace in roomRestaurant/lounge on-sitecomplimentary breakfasthigh-speed internet accessmicrowave/refrigeratorKitchenette unitsindoor pooloutdoor poolLocal shuttletelevisionKid-friendlyPets a lowedspa/massage servicesFitness centeraDa-friendlysmoke-free policy5$65/509-632-5858B&B 3$65 509-633-2100$79/www.columbiariver$210 hmR 35 102 inn.com509-787-1496 $75/VhR 251www.sunserra.com $1,800 509-633-0290 $65/hmR 21www.skydeckmotel.com $165 509-633-3786 $199/hmR 51www.sunbanksresort.com $499 509-962-9400$104/www.hiexpress.com/$159 hmR 66 Bc ellensburgwa800-533-0822$89/www.innatgoose$150 hmR 10 102 creek.com509-962-6888 $65/www.super8.com $95 hmR 101 509-754-7111$79/www.bestwestern.com/$89 hmR 46 ramainn509-754-4651 $50/hmR 28www.travelodge.com $129 509-754-3500 $75/B&B 6www.theivychapelinn.com $95 877-754-2441 $43/hmR 16www.sunlandinn.com $99 509-633-1298$55/www.grandcouleeB&B 8$93 dam.com/gold509-633-2860$49/www.grandcouleehmR 32$145 motel.com509-633-3155 $49/hmR 26www.trailwestmotel.com $100 509-548-3000 $110/www.alpenroseinn.com $220 B&B 15 800-873-3960 $89/www.alpineriversinn.com $119 hmR 27 509-548-6273 $135/www.pensionanna.com $295 hmR 17 888-717-7878 $119/www.bavarianlodge.com $375 hmR 54 509-548-5455 $89/www.bavarianritz.com $269 hmR 16 102 800-763-5215$85/www.beavervalley$115 hmR 15 75 lodge.com800-558-2438 $99/www.icicleinn.com $249 hmR 92 103 866-904-7368$115/www.destination$1,195 VhR 102 leavenworth.com800-223-8511 $120/www.enzianinn.com $150 hmR 105 water view6north Centr aLwww.stayinwashington.com Washington state Visitors’ guide 2010 79WSHLA_78_NCentralGrid.indd 782/2/10 5:06:45 PMWSHLA_78_NCentralGrid.indd 792/5/10 2:12:02 PM

SeattleMetropolitanDemographicsPortlandMonthlydemographics42Median Age$171,350Average Household Income$1,055,000Average Net Worth40Median Age$133,100Average Household Income$711,000Average Net Worth81% plan to take 4+ trips in the next year.54% plan to take 4+ trips in the next year.18% will take 10+ trips.64% have children under 18.72% female 28% male11% will take 10+ trips.66% have children under 18.64% female 36% maleSource: Circulation Verification Council Audit & readership study

washington state visitors’ guidedemographicsOur readers are active, affluent travelers.General:Median age: ..............................48Planning a trip in WA .....................75%Considering a trip in WA ..................18%Plans while traveling in Washington:Restaurants. .............................90%Travel on ferries/trains ...................72%Museums. ...............................65%Shopping ................................73%Source: yearlong online survey of visitors’ guide readers conducted in 2007by gilmore research group for the Washington State Hotel & Lodging AssociationHave traveled in Washington:1x ......................................70%2x ......................................15%3x or more ..............................15%Accommodations while traveling:Hotel/motel .............................91%Luxury hotel. ............................26%Resort ..................................23%B&B ....................................32%Lodge. ..................................44%Sightseeing tours .........................49%Winery tours ............................42%Casinos .................................41%Cultural activities ........................33%Sporting events ..........................31%Other plans:Relocation to WA .........................14%Purchase second home in WA .............. 9%Purchase land or property in WA ...........25%

2011 ratesSpace Deadline: Nov. 24, 2010Materials Deadline: Dec. 8, 2010Display Ad Sizes: rate Early Bird Rate Early Bird and(reserve by June 30) WSH&LA Member RateFull Page $10,580 $9,344 $8,4102/3 Page $8,137 $7,186 $6,4671/2 Page (H only) $6,898 $6,092 $5,4841/3 Page $4,998 $4,415 $3,973Inside Front Spread $25,393 $22,426 $20,184Back Cover $23,065 $20,370 $18,333Inside Back Gate $13,119 $11,586 $10,428Travel Marketplace Ads:1/6 Page $1,982 $1,749 $1,5741/12 Page $1,058 $934 $8401/24 Page $634 $560 $505Other:Accommodations Listings Only $452 $399 $3581/3FullPage2/3 1/3Travel Marketplace1/241/21/61/121/6Accommodations Listings must be paid in full with contract.Display advertisers receive an Accommodations Listing as part of their ad buy.All Visitors’ Guide accommodations advertisers will receive a complimentary line listing on StayInWashington.com.WSH&LA member accommodations advertisers also receive an enhanced listing on StayInWashington.com.Washington State Visitors’ Guide, the official guide of thewww.wshla.com | www.StayInWashington.comContact Dean Desilet, Account Executive:SagaCity Media, Inc.1201 Western Avenue | Suite 425Seattle, Washington 98101T: 206.957.2234 ext 132 | F: 206.447.3388ddesilet@sagacitymedia.com