the official Washington state Visitors' guide - Sagacity Media Inc.

the official
Washington State
Visitors’ Guide
The Official Publication of
Washington Tourism Alliance
Washington Lodging Association
2013 Media Kit 14th annual edition

guiding visitors to and
through washington state
Reach nearly one million potential visitors when you advertise in the 2013 edition of the Official
Washington State Visitors’ Guide. This Guide, which is published in partnership by Washington Tourism
Alliance, Washington Lodging Association and SagaCity Media, Inc., is the definitive resource on all of
Washington State’s unique tourism regions. The Visitors’ Guide is a must read for anyone traveling to and
around our state.
As tourism in Washington State increases, make sure your marketing message is seen by travelers
making their vacation and getaway decisions. Your ad will be placed alongside useful information,
engaging editorial, and stunning photography, encouraging travelers to visit and lengthen their trips.
The Official Washington State Visitors’ Guide is the most cost-effective way to reach travelers. You
simply cannot make a better investment in your business and our state’s tourism industry.
Skagit Valley
Washington Coast
Seattle
Spokane
Okanogan
Crystal Mountain

connecting with visitors
CIRCULATION: 375,000 print copies
READERSHIP: 937,500 readers
The Official Washington State Visitors’ Guide has highly effective and strategic
distribution channels.
Print Distribution
• The exclusive fulfillment publication for the Washington Tourism Alliance and state tourism’s official
website, www.experiencewa.com
• Available at visitor centers & outlets in Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas,
Washington and Vancouver, BC
• Distributed at Convention and Visitor Bureaus
• Polybagged with 65,000 mailed subscriber copies of Seattle Met and Portland Monthly in April 2013
• Prominently displayed for purchase on newsstands at more than 400 Washington and Oregon retail
stores including QFC, Whole Foods, and Barnes & Noble
• Circulated at newcomer corporate housing for Boeing, Amazon, Starbucks, Nordstrom, Microsoft
and Nintendo
Electronic Distribution
• Online viewing at www.experiencewa.com
• Online viewing at www.stayinwashington.com
• Available on iPad and other tablet devices
• Available on smartphones

GLACIER
PEAK
LAKE
WENATCHEE
2
97
LAKE
CHELAN
20
2
97
LAKE
LENORE
SOAP
LAKE
28 17
BANKS
LAKE
17
MOSES
LAKE
20
155
TilTh
SUN MOUNTAiN lODGE
TK
BLAINE WETZEL
OF WILLOWS INN
the heathman hotel
425-284-5800
220 Kirkland ave.
www.heathmankirkland.com 269
Kirkland 98033
americas Best Value inn
253-589-8800
4215 Sharondale St. Sw
www.americasbestvalueinn.com
Lakewood 98499
hampton inn & suites seattle-north
425-771-1888
Lynnwood 19324 alderwood mall
www.hamptonseattlenorth.com
pkwy. Lynnwood 98036
holiday inn express hotel & suites
360-530-1234
99
marysville 8606 36th ave. ne
www.hiexpress.com/ Hmr
199
marysville 98270
marysvillewa
staybridge suites
425-493-9500
119
9600 Harbour place
Hmr
www.staymukilteo.com
169
mukilteo 98275
motel 6 tumwater
360-754-7320
40
400 Lee St. Sw
Hmr
www.motel6.com
50
Tumwater 98501
ramada olympia
360-459-8866
4520 martin way e
www.ramada.com/hotel/30856
olympia 98516
red Lion hotel olympia
360-943-4000
109
2300 evergreen park Dr. Sw
Hmr
www.redlion.com/olympia
169
olympia 98502
redmond inn
425-883-4900
89
17601 redmond way
Hmr
www.redmondinn.com
169
redmond 98052
americas Best Value airport inn
800-426-5060
20620 international Blvd.
www.bestvalueairportinn.com 69
SeaTac 98198
ramada suites sea-tac airport
206-277-0700
16720 international Blvd
www.ramada.com/hotel/10919
SeaTac 98188
travelodge - seatac
206-242-1777
50
14845 international Blvd.
Hmr
www.seatactravelodge.com
130
SeaTac 98168
american hotel
206-622-5443
520 S King St.
www.americanhotelseattle.com
Seattle 98104
Bacon mansion Bed & Breakfast
206-329-1864
104
959 Broadway e
B&B
www.baconmansion.com
239
Seattle 98102
Belltown inn
206-529-3700
99
2301 3rd ave.
Hmr
www.belltown-inn.com
169
Seattle 98121
Best Western airport executel
206-878-3300
79
20717 international Blvd.
Hmr
www.apexecutel.com
149
Seattle 98198
Best Western Loyal inn
206-682-0200
82
2301 8th ave.
www.bestwestern.com/ Hmr
189
Seattle 98121
prop.48062
Best Western PLus executive inn
206-448-9444
82
200 Taylor ave. n
www.bestwestern.com/ Hmr
199
Seattle 98109
prop.48068
Best Western PLus Pioneer square
206-340-1234
110
hotel 77 Yesler way
Hmr
www.pioneersquare.com
399
Seattle 98104
Cedarbrook Lodge
206-901-9268
129
18525 36th ave. S
Hmr
www.cedarbrooklodge.com
269
Seattle 98188
College inn
206-633-4441
50
4000 University way ne
B&B
www.collegeinnseattle.com
100
Seattle 98105
doubletree arctic Club hotel
206-340-0340
109
700 3rd ave.
www.arcticclubseattle Hmr
399
Seattle 98104
downtown.doubletree..com
doubletree by hilton seattle
206-246-8600
a irport 18740 international Blvd. www.seattleairport.doubletree.
Seattle 98188
com
the edgewater
206-728-7000
199
2411 alaskan way, pier 67
Hmr
www.edgewaterhotel.com
899
Seattle 98121
WILLOWS INN
WILLOWS INN
TENDRILS RESTAURANT
From left: Grand
Marnier French
Toast; peak peeks
in the Methow;
sunset and oysters
for dinner
on Lummi Island;
seared Alaskan
scallop, capellini
and garden basil
on a cliff near the
Columbia River.
www.experiencewa.com Washington state Visitors’ guide 2012 59
compelling, accessible design and content
Stunning photography showcasing
each tourism region ▼
narrative features engaging readers
to visit all parts of the state ▼
WINE COUNTRY
Tri-Cities, Yakima Valley, Prosser, and Walla Walla
peak
DiNiNG
epic epicurean excursions are a feast for
the eye and palate. by leslie forsberg
umbling waterfalls spilling off granite cliff
sides in the Cascades, the quicksilver glint of
sunlight on the Salish Sea, sun-warmed vineyards
overlooking a sapphire lake—all these
places are the essence of what makes Washington
so special, and each is a dining destination.
Reaching one requires a drive through the jagged
North Cascades and across a dam to the edge of a sparkling lake.
For another, diners must take a spectacular ferry cruise that laces
back and forth between emerald San Juan Islands. And one of the
most memorable meals in the state can be experienced only via
a jingling sleigh ride high atop a mountain.
These unique dining settings offer more than just stunning locales
and visual splendor. They also feature the kind of local-food
crafted meals that sear themselves into memory. Here is a handful
of singular Washington dining experiences.
34 WAShiNGTON STATE ViSiTOrS’ GUiDE 2012 www.experiencewa.com
dine on high
When winter snows blanket the Cascade
Range, one of the state’s most dramatic
dinner settings is at Sun Mountain Lodge
(sunmountainlodge.com), in the eastern
foothills of the North Cascades, 100 miles
north of Wenatchee.
While the dining room here is spectacular,
on icicle-crisp winter nights
December through mid-March, guests are
bundled into wool blankets in a wooden
sleigh at the lodge, which is then pulled
by muscular draft horses Yukon and Dawson.
The bay siblings lean into their traces
and bells chime as the sleigh cuts a path
through the snow up a nearby hill. Rounding
a bend, a vista of snow-encrusted
mountains emerges, and on a clear night
the Milky Way is splashed across the
cobalt vault of sky.
A mile distant, the team pulls to a stop
at a billowing, white-canvas prospector’s
tent lit like a lantern itself, with flickering
propane lanterns.
Guests enter the woodstove-heated
encampment where pine boughs, red
bows, and flickering candles offer a festive
welcome, and where long tables with redand-white-checked
tablecloths encourage
a sense of conviviality. It’s impossible not
to make new friends when sipping hot
chocolate or spiced cider at a table full of
photographs from left: by olivia brent, courtesy sun mountain lodge,
courtesy willows inn, by jess volker; bottom courtesy willows inn
PHOTOGRAPHS FROM LEFT: BY OLIVIA BRENT, COURTESY SUN MOUNTAIN LODGE,
COURTESY WILLOWS INN, BY JESS VOLKER; BOTTOM COURTESY WILLOWS INN
similarly adventure-minded guests. Lummi Island, home to an exceptional restaurant—Willows
Inn (willows-inn.com)—
Hearty western fare—perhaps a salad
of fresh microgreens with pear and blue garnering buzz for its remarkable chef,
cheese, a savory, braised pot roast, and Blaine Wetzel and the innovative dishes
grilled vegetables—is served buffet-style he crafts using hyperlocal ingredients.
and topped off with a rich chocolate or Wetzel’s prowess in the kitchen belies
fruit pie dessert.
his age. At 25 he has already worked
During the holidays and on special alongside the storied chef of the prestigious
Copenhagen restaurant Noma,
weekends, folk musicians join the gathering,
and everyone joins in singing folk winner of the 2011 S. Pellegrino “World’s
or Christmas songs that ring out beyond Best Restaurant” Award. And, he is a 2012
the tent and into the crystalline night air. James Beard Foundation Rising Star Chef
of the Year semifinalist.
SEA FOOD
Using the freshest local produce from
On the glistening Salish Sea, only a the neighboring acreage, Nettles Farm,
10-minute ferry ride from the mainland, is mushrooms sourced from nearby woods,
and local ingredients such as spot prawns
plucked from the deep, cold, fast-moving
waters of the Rosario Strait, Wetzel crafts
innovative dishes that burst with unique
flavor combinations.
The dining room has a single seating
each night for a prix fixe five-course chef’s
tasting menu, which might include wild
mushrooms with fresh cheese and woodruff,
slow-roasted pork shoulder with red
cabbage and lemon verbena, and green
apples with buttermilk and licorice.
The Willows Inn dining room faces
Rosario Strait to the west, and it’s not
uncommon to see a pod of whales swim
past while you watch the tangerine
ribbons of sunset
over the Olympic
Mountains.
The experience
goes beyond the
meal. Guests can
also walk from the
inn to the farm to
wander through
greenhouses and
admire the vegetable
gardens and flock of chickens. For
those interested in more of a hands-on
experience, the farm offers workshops to
learn how to fillet a salmon.
An overnight stay in the Willows’ farmhouse
suite, at the inn, or in a room down
by the marina, allows even more time
to decompress and savor this ultimate
foodie getaway.
VINEYARD FEASTS
Gazing out at the landscape from the
patio of Tendrils Restaurant (caveb
inn.com), near Quincy, Washington,
it’s easy to imagine you’re at a lesserknown
arm of the Grand Canyon. A
fantastical landscape of striated sandstone
in buff and pale coral rises behind a
900-foot-deep crevice in the Earth’s skin
where the Columbia River courses, a vivid
slash of blue in the desert landscape. The
WWW.EXPERIENCEWA.COM WASHINGTON STATE VISITORS’ GUIDE 2012 35
IN THIS SECTION
Great Grapes...111
Radical Paddles...111
PROSSER BALLOON RALLY
BY KEVIN MCNEAL
7
NORTH CENTRAL
To Seattle
90
Local Flavor...112
Taste of the Town...114
WWW.EXPERIENCEWA.COM WASHINGTON STATE VISITORS’ GUIDE 2012 109
C A N A D A
Oroville
Tonasket
Okanogan
2 Mazama
National Forest
Winthrop
6
2
Omak
7
7
Stehekin
Twisp
Okanogan
Brewster
Bridgeport
Grand Coulee
Electric City
Chelan
6
Plain
Waterville
Leavenworth
3
Orondo
6
Coulee City
Cashmere
3
Wenatchee
4
2
Ephrata
Quincy
1 Cle Elum
Crescent Bar
Moses Lake
3
6
90
Ellensburg
Vantage
5 7
Othello
82
Yakima
Methow River
Columbia River
Republic
W
N
S
E
20 mi
READ MORE
1 Golf at Suncadia, p. 15
2 Area skiing, p. 16
3 Orchards and fruit
stands, p. 18
4 Fire lookouts, p. 18
5 Yakima River flyfishing,
p. 20
6 Area dining, pp. 34–35
7 Area rodeos, p. 43
aDa-friendly
water view
seattL e s eataC oLymP ia
AccommodAtions
hmr = hotel/motel/resort B&B = Bed & Breakfast
Vrh = Vacation rental housing
Listings are sorted alphabetically, by region and city
Type of lodging (see key)
Hmr
149
43
Hmr
75
109
Hmr
149
Standard guest unit
off peak/peak rates
number of units
See ad on page
meeting/retreat space
Fireplace in room
restaurant/lounge on-site
complimentary breakfast
High-speed internet access
microwave/refrigerator
Kitchenette units
indoor pool
outdoor pool
Local shuttle
Television
Kid-friendly
pets a lowed
Spa/massage services
Fitness center
91 7 a a a a a a a a a a
54 22 a a a a a a a
153 a a a a a a a a a a a a
100 a a a a a a a a a a a a
134 a a a a a a a a a a a a a
118 130 a a a a a a
Hmr 125 a a a a a a a a a a
Hmr
45
190 4 a a a a a a a a a a
137 a a a a a a a a a a a a
50 22 a a a a a a
Hmr 155 a a a a a a a a a a a
26
Hmr
35
72 17 a a a a a a a a a
286 a a a a a a a a a
11 a a a a a a a a a
Smoke-free policy
aDa-friendly
water view
51
metro seattL e
NUTCRACKER
MUSEUM
174 a a a a a a a
DID YOU KNOW
Myths and Legends
140 a a a a a a a a a a a a
91 a a a a a a a a
THE CASCADE mountain range (which um, and the Old Molson
includes active volcanoes) dissects the Ghost Town—full-scale,
state, stretching from British Columbia
to Oregon. Known to locals as the with a restored school-
intact and complete
Cascade Curtain, these mountains house. You can still get a
help keep the west side wet and the slice at Roslyn’s (café), as seen on the Canyon. Come August, horses and
east side dry and sunny. In fact, the hit TV show Northern Exposure, which riders run 225 feet down a 62- degree
North Central region—just east of the was filmed in Roslyn, just north of Cle slope into the Okanogan River in the
mountains—boasts 300 days of sunshine
each year. The area is home to to the Conconully Outhouse Races. High above the Columbia, near Van-
Elum. In January, travelers are privy world famous Omak Suicide Race.
the state’s largest natural lake (Lake Okanogan County is home to 1,000 tage, 15 metal horses gallop across a
Chelan), 5,000 nutcrackers (including miles of snowmobile trails, hiking ridge. The sculpture—Grandfather Cuts
one that is more than 1,800 years old) and biking trails, and the Pipestone Loose the Ponies—can be seen from
at the Leavenworth Nutcracker Muse-
Canyon—a postage stamp–size Grand spots along I-90. —STEPHANIE RUBESH
PHOTOGRAPH BY WESLEY ROSENBLUM
121 a a a a a a a a a
75 51 a a a a a
104 130 a a a a a a a a
a a
27 a a a a
a
120 a a a a a a a
Hmr 850 50 a a a a a a a a a a a
223 a a a a a a a a a a a
100 WASHINGTON STATE VISITORS’ GUIDE 2012 WWW.EXPERIENCEWA.COM
▲ detailed regional maps
highlighting area destinations
▲ easy-to-use regional
accommodations directories

Travel is Growing in Washington State—
Make Sure Your Business is Growing Too!
More Visitors
There is good news in the travel and tourism industry. The continued recovery has brought positive
increases in a number of areas for Washington tourism. Demand for hotel rooms is up, air travel has
increased and overnight-person trips have risen.* And this upward trend is expected to continue in
2013.
More $$$ Spent
Last year, visitors in Washington State spent $16.4 billion traveling in our state – an increase of 5% over
the previous year.* That made 2011 the best year on record for visitor spending in Washington State!
More $$$ for Your Business
*Washington State Travel Impacts & visitor volume Study, prepared by Dean Runyan
Associates for the washington tourism alliance, Jan 2012
Your ad in the 2013 edition of the Official
Washington State Visitors’ Guide will tell
your story, and attract visitors to your
business. Next year visitors are ready
to spend over $16 billion on lodging,
attractions, arts & entertainment, retail,
dining and transportation. Make sure
your services are top of mind when
travelers are deciding where to go, what
to visit and how to spend their money.

the official washington state visitors’ guide
has highly desirable and exclusive distribution
to 65,000 Seattle Met and Portland Monthly
subscribers in April 2013
Seattle Met
Demographics
Portland Monthly
demographics
40
Median Age
42
Median Age
$185,900
Average Household Income
$1,119,000
Average Net Worth
67% plan to take 4+ trips in the next year
13% will take 10+ trips in the next year
40% have children under 18
70% female 30% male
$165,725
Average Household Income
$729,950
Average Net Worth
68% plan to take 7+ trips in the next year
18% will take 12+ trips in the next year
52% have children under 18
65% female 35% male
Source: 2010 Circulation Verification Council Audit & readership study

the official washington state
visitors’ guide demographics
Our readers are active, affluent travelers.
General:
Median age: ..............................48
Planning a trip in WA .....................75%
Considering a trip in WA ..................18%
Plans while traveling in Washington:
Restaurants. .............................90%
Travel on ferries/trains ...................72%
Shopping ................................73%
Museums. ...............................65%
Source: yearlong online survey of visitors’ guide readers conducted in 2007
by gilmore research group for the washington lodging association
Have traveled in Washington:
1x ......................................70%
2x ......................................15%
3x or more ..............................15%
Accommodations while traveling:
Hotel/motel .............................91%
Luxury hotel. ............................26%
Resort ..................................23%
B&B ....................................32%
Lodge. ..................................44%
Sightseeing tours .........................49%
Winery tours ............................42%
Casinos .................................41%
Cultural activities ........................33%
Sporting events ..........................31%
Other plans:
Relocation to WA .........................14%
Purchase second home in WA .............. 9%
Purchase land or property in WA ...........25%

2013 Net rates
Space Deadline: Dec. 18, 2012
Materials Deadline: Jan. 4, 2013
Display Ad Sizes: rate Early Bird Rate Early Bird and WTA or
(reserve by July 31) WLA Member Rate
Full Page $13,754 $12,147 $10,933
2/3 Page $10,578 $9,342 $8,407
1/2 Page (H only) $8,967 $7,920 $7,129
Washington
1/3 Page $6,497 $5,740 $5,165
NATURAL WONDERS | FAMILY FUN | HANDY LODGING LISTINGS
Inside Front Spread $25,393 $22,426 $20,184
Back Cover $23,065 $20,370 $18,333
STATE VISITORS’ GUIDE
Great Local
Getaways
ULTIMATE INSIDER’S GUIDE
WWW.STAYINWASHINGTON.COM
Inside Back Gate $13,119 $11,586 $10,428
Travel Marketplace Ads:
1/6 Page $2,577 $2,274 $2,046
1/12 Page $1,375 $1,214 $1,092
1/24 Page $824 $728 $657
Other:
Accommodations Listings Only $588 $519 $465
2010
PLUS 5 Memorable Road Trips from
the San Juan Islands to the Cascade
Mountains and Wine Country
Full
Page
2/3 1/3
WSHLA_Cover_no_spine.indd 4 2/2/10 11:59:36 AM
ashington state
isitors’ guide
Display advertisers receive an Accommodations Listing as part of their ad agreement.
Accommodations Listings Only must be paid in full with contract.
1/3
1/2
Travel Marketplace
1/6
1/24
1/12
1/6
hington Lodging Association
ation, in conjunction
agaCity Media, Inc.
Media Kit
12th annual edition
Contact Jeff Adams
VP Custom Media
SagaCity Media, Inc.
1201 Western Avenue | Suite 425
Seattle, Washington 98101
206.454.3007
F: 206.447.3388
jadams@sagacitymedia.com