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the official Washington state Visitors' guide - Sagacity Media Inc.

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<strong>the</strong> <strong>official</strong> washington <strong>state</strong> visitors’ <strong>guide</strong><br />

has highly desirable and exclusive distribution<br />

to 65,000 Seattle Met and Portland Monthly<br />

subscribers in April 2013<br />

Seattle Met<br />

Demographics<br />

Portland Monthly<br />

demographics<br />

40<br />

<strong>Media</strong>n Age<br />

42<br />

<strong>Media</strong>n Age<br />

$185,900<br />

Average Household <strong>Inc</strong>ome<br />

$1,119,000<br />

Average Net Worth<br />

67% plan to take 4+ trips in <strong>the</strong> next year<br />

13% will take 10+ trips in <strong>the</strong> next year<br />

40% have children under 18<br />

70% female 30% male<br />

$165,725<br />

Average Household <strong>Inc</strong>ome<br />

$729,950<br />

Average Net Worth<br />

68% plan to take 7+ trips in <strong>the</strong> next year<br />

18% will take 12+ trips in <strong>the</strong> next year<br />

52% have children under 18<br />

65% female 35% male<br />

Source: 2010 Circulation Verification Council Audit & readership study

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