the official Washington state Visitors' guide - Sagacity Media Inc.

the official washington state
visitors’ guide demographics
Our readers are active, affluent travelers.
General:
Median age: ..............................48
Planning a trip in WA .....................75%
Considering a trip in WA ..................18%
Plans while traveling in Washington:
Restaurants. .............................90%
Travel on ferries/trains ...................72%
Shopping ................................73%
Museums. ...............................65%
Source: yearlong online survey of visitors’ guide readers conducted in 2007
by gilmore research group for the washington lodging association
Have traveled in Washington:
1x ......................................70%
2x ......................................15%
3x or more ..............................15%
Accommodations while traveling:
Hotel/motel .............................91%
Luxury hotel. ............................26%
Resort ..................................23%
B&B ....................................32%
Lodge. ..................................44%
Sightseeing tours .........................49%
Winery tours ............................42%
Casinos .................................41%
Cultural activities ........................33%
Sporting events ..........................31%
Other plans:
Relocation to WA .........................14%
Purchase second home in WA .............. 9%
Purchase land or property in WA ...........25%