Cognitive Dissonance Theory
Cognitive Dissonance Theory
Cognitive Dissonance Theory
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Coping Strategies• Selective exposure – looking elsewhere forinformation that is more agreeable• Selective attention – choosing what to payattention to.• Selective interpretation – when information isambiguous, putting a spin on it.• Selective retention – deciding what to recall.We tend to forget inconsistent informationmore quickly.• Can you come up with examples?11