Cognitive Dissonance Theory

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28CRITIQUE
Problems• May not be most important aspect to attitudechange• Minimal Justification might be due to BiasedScanning, leading to suspicion and guilt• Criticized as conceptually fuzzy• Impression management• Self-perception• Look to the behavior (Bem 1967)• Self-affirmation29
Page 1 and 2: Cognitive Dissonance TheoryAnd the
Page 3 and 4: Cognitive Dissonance• We like rel
Page 5 and 6: Cognitive Dissonance - Assumptions1
Page 7 and 8: Basic Balance Theory (Heider)Topic
Page 9 and 10: Reducing Dissonance• Two ways:•
Page 11 and 12: Coping Strategies• Selective expo
Page 13 and 14: Cog. Diss. And Behavior• Cognitiv
Page 15 and 16: 15ATTITUDE
Page 17 and 18: What is Attitude?• Many theories
Page 19 and 20: Attitude is Central• Attitude is
Page 21 and 22: Better “Path” ModelBeliefsAttit
Page 23 and 24: Models of Attitude Change• Bullet
Page 25 and 26: Hovland's Army Studies• Order of
Page 27: Ways Out of Attitude Change• Leav
Page 31 and 32: Workshop• Form groups of three pe
Page 33: Workshop• Design an ad campaign f

Cognitive Dissonance Theory

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