Cognitive Dissonance Theory

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Minimal Justification• Cognitive Dissonance studies have come up with theoccasional counterintuitive finding….• The boring task experiment (Festinger and Carlsmith 1959).• Minimal justification: doing something you don’tbelieve in for a minimal reward sets up moredissonance than doing that same thing for a largerreward.• Minimal justification has been criticized as possiblycaused by other factors than CD. Do you thing thisworks the way it’s described?12
Cog. Diss. And Behavior• Cognitive Dissonance figures intovarious forms of decision-makingbehavior:• Buyer’s remorse• Bettor’s remorse• Quitting smoking• “Mrs. Keech”• This is a kind of “groupthink.”• CD is often a “post-decision” result.13
Page 1 and 2: Cognitive Dissonance TheoryAnd the
Page 3 and 4: Cognitive Dissonance• We like rel
Page 5 and 6: Cognitive Dissonance - Assumptions1
Page 7 and 8: Basic Balance Theory (Heider)Topic
Page 9 and 10: Reducing Dissonance• Two ways:•
Page 11: Coping Strategies• Selective expo
Page 15 and 16: 15ATTITUDE
Page 17 and 18: What is Attitude?• Many theories
Page 19 and 20: Attitude is Central• Attitude is
Page 21 and 22: Better “Path” ModelBeliefsAttit
Page 23 and 24: Models of Attitude Change• Bullet
Page 25 and 26: Hovland's Army Studies• Order of
Page 27 and 28: Ways Out of Attitude Change• Leav
Page 29 and 30: Problems• May not be most importa
Page 31 and 32: Workshop• Form groups of three pe
Page 33: Workshop• Design an ad campaign f

Cognitive Dissonance Theory

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