Cognitive Dissonance Theory

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Problems• Not enough utility• Multiple-mode problem• Doesn’t consider individual differences• Non-falsifiable or testable• What about the role of choice?• What about group membership, groupidentity?30
Workshop• Form groups of three people and spendsome time talking about situations that haveled to one (or more) of you to a state of<strong>Cognitive</strong> <strong>Dissonance</strong>.• After we’ll hear from you all and discuss.• Ask yourself…• What was the situation?• What were the dissonant elements?• How did I cope with it?• How well did the coping strategy work?31
Page 1 and 2: Cognitive Dissonance TheoryAnd the
Page 3 and 4: Cognitive Dissonance• We like rel
Page 5 and 6: Cognitive Dissonance - Assumptions1
Page 7 and 8: Basic Balance Theory (Heider)Topic
Page 9 and 10: Reducing Dissonance• Two ways:•
Page 11 and 12: Coping Strategies• Selective expo
Page 13 and 14: Cog. Diss. And Behavior• Cognitiv
Page 15 and 16: 15ATTITUDE
Page 17 and 18: What is Attitude?• Many theories
Page 19 and 20: Attitude is Central• Attitude is
Page 21 and 22: Better “Path” ModelBeliefsAttit
Page 23 and 24: Models of Attitude Change• Bullet
Page 25 and 26: Hovland's Army Studies• Order of
Page 27 and 28: Ways Out of Attitude Change• Leav
Page 29: Problems• May not be most importa
Page 33: Workshop• Design an ad campaign f

Cognitive Dissonance Theory

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