The Elements of Business Plan

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Financials• Projected cash flows• Sales• Net Income (or EBIT)• Funding needs• Capital Structure• Description and assumptions• Provide at least 3 different scenarios:• Base case• Stressed case• Best caseisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
7P’s - Profit• Study the cashflow model – assuming delays in income how will thecompany cope (fixed versus variable costs)?• Is turnover growth realistic – benchmark against other companies e.g.TechTrack 100• Britain’s fastest growing technology companies• Based on sales growth over the latest three years• Growth ranged from 36% pa to 422% pa• Sales typically between £5m and £30m• Are the profitability estimates in the range of achievable figures (say 0-25%)?• Pick on some figures you understand – does the figure look right?• E.g. what is the company paying for office/lab space or insurance?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3 and 4: Business Plan• Business plan outl
Page 5 and 6: The Opportunity• 2-3 pages long
Page 7 and 8: The Technology/Product• Describes
Page 9 and 10: Key People• Background of the fou
Page 11 and 12: Business Model• Describes the rou
Page 13: 7P’s - Production• Does the pla
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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