The Elements of Business Plan

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Executive Summary• 2-3 pages• Outlines the background and purpose <strong>of</strong> the businessplan• Should include the most important numbersisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
<strong>The</strong> Opportunity• 2-3 pages long• Should outline the need for the product• Have to explain the potential return on investment• Answers the question: Why would aninvestor/stakeholder fund/support this start upcompany?isis-enterprise.com© Copyright 2011 Isis Innovation Ltd.
Page 1 and 2: The Elements of Business PlanElena
Page 3: Business Plan• Business plan outl
Page 7 and 8: The Technology/Product• Describes
Page 9 and 10: Key People• Background of the fou
Page 11 and 12: Business Model• Describes the rou
Page 13 and 14: 7P’s - Production• Does the pla
Page 15 and 16: 7P’s - Profit• Study the cashfl
Page 17 and 18: IP Position• Highlights patent st
Page 19 and 20: Risk Analysis• What potential ris
Page 21 and 22: Business Plan: Mistakes• Saying t
Page 23: Video Presentation - The Sophos Sto

The Elements of Business Plan

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