The Elements of Business Plan
The Elements of Business Plan
The Elements of Business Plan
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<strong>Business</strong> <strong>Plan</strong>: Mistakes• Saying that the company has no competition or underestimatingthe strength <strong>of</strong> competitors• No clear business model• Disorganized and internally contradictory plan• Miscalculation <strong>of</strong> market share and market size• Being too close to the product• Providing excessive detail• Assuming that customer benefits are self-evidentisis-enterprise.com© Copyright 2011 Isis Innovation Ltd.