SKILL PANEL REPORT California's Water Industry - Cuyamaca ...

SKILL PANEL REPORT California’s Water Industrysalaries and benefits packages on a statewide scale. Combine that with the lackof transparency that characterizes most water agencies. Then add the fact that99% of what the water industry does is located underground, invisible to thepublic. And, while water officials sometimes laud the 400 mile CaliforniaAqueduct, they never speak proudly about the 2,500 miles of water and sewermains under Sacramento or the 17,000 miles of mains under Los Angeles.Marketing career pathways to middle school, high school, college and universitystudents is a targeted and efficient way to overcome these image deficits. Reallygood pathway designs, that match courses with certificates, certificates with jobsand jobs with salaries, help students envision a bright future. The draft design onpage 15 is a good example.How the CanadianApprenticeship ForumRecruits Students“If I get thisdegree in water,where else canI work?”i.e.BE AN INDUSTRYWater and wastewater utilities are independent organizations formed decadesago by local ballot measure. In the San Diego region, there are 24 water andwastewater utilities and one energy utility. The energy utility is a recognizedbrand name, and the water utilities are not. The situation is the same in the LosAngeles region and the Bay Area.Water and wastewater utilities can even the workforce development playing fieldby developing water industry clusters. The most widely known industry cluster isSilicon Valley. While the public does not recognize most of the brand names inSilicon Valley, they know that the region, and the companies in it, are important.INDUSTRY CLUSTERENGINEERINGCONSULTANTSWATER &WASTEWATERAGENCIESCITIESCOUNTYGENERALCONTRACTORSMANU-FACTURERSSUPPLYCHAINLANDSCAPE& IRRIGATIONINDUSTRY17