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As the workforce becomes wireless so does the ... - Connect-World

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The three Mobile states payment Mobile of broadband systemsaccessBroadband is like water for thirsty enterprisesby Danny Bowman, President, Integrated Solutions Group, Sprint NextelThe introduction of high-speed broadband over <strong>wireless</strong> connections enables true ‘everything<strong>wireless</strong>’ubiquity. For enterprises this turns emerging <strong>wireless</strong> technology into a powerfulagent for change, enabling capabilities that can have a transformative effect on operations,cost structure and market-making strategy.Danny Bowman is President of Sprint Nextel’s Integrated Solutions Group (ISG). Mr Bowman served as President - iDEN from June2008 to August 2009 and has served in various executive positions including Product Development and Management, Sales, Marketing,and General Management since 1997.Danny Bowman is a graduate of Evangel College in Springfield, Mis<strong>so</strong>uri, and holds a degree in Business Management. He al<strong>so</strong> holds aLeadership Certificate from <strong>the</strong> McDonough School of Business at Georgetown University in Washington, DC.Sea<strong>so</strong>ned executives know all too well thatmarket forces never cease driving companiesto become more competitive. However <strong>the</strong>past couple of years have brought an unusuallysevere test - with a drought in both demand andcapital that has challenged enterprises in everyindustry sector. Whe<strong>the</strong>r economic recoverycomes slowly or quickly, companies are in needof relief, and many will find significant supportfrom what could be an unexpected <strong>so</strong>urce.That <strong>so</strong>urce has been described in many ways,but perhaps most succinctly by <strong>Connect</strong>-<strong>World</strong>’s term, <strong>the</strong> ‘everything-<strong>wireless</strong> world’.While an ‘everything-<strong>wireless</strong>’ environmentcertainly won’t <strong>so</strong>lve <strong>the</strong> global problems ofdemand creation and investment, it wouldbe a mistake to underestimate its impact onindividual companies as <strong>the</strong>y manage throughthose challenges. Enterprises are in factdiscovering what a powerful change agent<strong>wireless</strong> can be. The primary driver is foundin <strong>the</strong> one characteristic of emerging <strong>wireless</strong>technology which enables true ‘everything<strong>wireless</strong>’ubiquity - <strong>the</strong> advent of high-speedbroadband over <strong>wireless</strong> connections.<strong>As</strong> we have seen with Sprint’s introductionof 4G in <strong>the</strong> United States, high-bandwidthconnectivity that was once available only in afixed wireline form is beginning to ripple out<strong>wireless</strong>ly to embrace mobile <strong>workforce</strong>s andmany more assets. Corporate managers arelearning to think of broadband as more thanmere efficiency-expanding speed. In fact, it hasfar-reaching implications, enabling capabilitiesthat can have a transformative effect onoperations, cost structure and market-makingstrategy itself.Put simply, broadband is like water for thirstyenterprises. At one level, enterprises thirst forways to streamline operations and increaseproductivity. Beyond this, companies need tocreate more product value from scarce capital,while generating a faster return on investment.Whatever <strong>the</strong> need, <strong>the</strong> thirst-slaking ‘water’of broadband is nothing less than a vital lifesustainingelement for enterprise today.Yet as indispensable as broadband now is,<strong>the</strong> process of applying broadband’s variedmanifestations in <strong>the</strong> commercial environmentremains in its infancy. To understand why this is<strong>the</strong> case, it is helpful to consider how broadbandis taking on different forms as it drives <strong>the</strong>evolution to everything-<strong>wireless</strong>.The three states of broadbandLike water itself, we can think of broadband asexisting in three potential forms:- where water can be <strong>so</strong>lid ice, broadbandconnections can be fixed in particularlocations;- where water can be fluid, broadband canbe mobile, flowing seamlessly from oneplace to ano<strong>the</strong>r;- where water can be diffused into <strong>the</strong>very atmosphere itself, broadband canthoroughly permeate our work andlifestyles through a vast network ofdispersed electronic devices, both fixedand mobile.Each of <strong>the</strong>se broadband states progressivelycontains, and releases, a higher level ofpurposeful human energy. Considered thisway, we can see that broadband is evolvingfrom a nuts-and-bolts necessity for busines<strong>so</strong>perations into a highly dynamic, shape-shiftingphenomenon that can significantly influencestrategic approaches across multiple industries.<strong>As</strong> we will see, it is already doing just that.Broadband’s impact on businesses is abundantat every stage of its development, beginningwith its fixed wireline form.Enterprises have long designed <strong>the</strong>ir ITinfrastructures around fixed broadband. Since<strong>the</strong> number of Internet hosts worldwide firstsurpassed 10,000 in 1987, <strong>the</strong> use of carrier-North America 2010 • 15

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