GfK. Growth from Knowledge
GfK. Growth from Knowledge
GfK. Growth from Knowledge
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<strong>GfK</strong> Group <strong>GfK</strong>. <strong>Growth</strong> <strong>from</strong> <strong>Knowledge</strong> April 20113 sectors: knowledge <strong>from</strong> 3 sourcesCustom ResearchRetail and TechnologyMedia27DatasourcePoint of Consumersand PhysiciansPoint of salesPoint of MediaServicesTailor-made surveysand continuous datacollectionRetail informationthrough continuousdata collectionTailor-made surveysand continuous datacollection regardingmedia consumptionShare ofcontinuousresearch~43%100%~95%Sales786 EUR million370 EUR million133 EUR millionMargin8.0%30.7%11.7%
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