GfK. Growth from Knowledge

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GfK Group GfK. Growth from Knowledge April 2011Custom ResearchMarketsAutomotive, business and technology, financial, media, fast moving consumer goods(FMCG); in the HealthCare segment: drugs, materials and products for dentists andlaboratories28Marketing solutionsMarket structure, brand/communication, customer satisfaction, pricing, concept/product tests, market positioningCustomer benefitMinimize risks of business decisions and ensure sustained growth in profit potentialPresenceIn more than 90 countries across the globe
GfK Group GfK. Growth from Knowledge April 2011Talking in person most powerful source of information - worldwide…but the role of technology is growing.29Talk in person to people I knowMobile phoneCompany, media or entertainment web siteSocial networking web site such as Facebook or Twitter6857 5858584144465144434645342619 18 19212414132426 2612202118241616GlobalNorthAmericaSouthAmericain %GfK Roper Reports Worldwide 2010 (25 countries)WesternEuropeCentral andEasternEuropeMiddle Eastand AfricaDevelopedAsiaDevelopingAsia
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GfK. Growth from Knowledge

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