GfK. Growth from Knowledge

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GfK Group GfK. Growth from Knowledge April 2011Retail and TechnologyMarketsConsumer electronics, entertainment media, office communications, photographic andoptical equipment, domestic appliances, IT and telecommunications, DIY, tourism,sports equipment and entertainment30Marketing solutionsProduct and pricing policies, advertising, distribution, sales and logisticsCustomer benefitAccess to databases and/or transfer of standardized analysis of information abouttrends, volume, sales, sales channels and segments in our clients’ marketsPresenceIn more than 80 countries
GfK Group GfK. Growth from Knowledge April 2011Traditional and Internet sales of technical consumer goods31CZ DE GB NL CH FR AT IT BE ES PT23.7 19.3 19.2 15.9 15.0 12.6 12.1 5.3 3.986.4%traditional13.6%InternetTotal sales ranking Internet:76.380.780.884.185.087.487.994.796.197.8 98.11. Germany2. United Kingdom3. France4. The Netherlands5. ItalyInternet salesTraditional salesSales of CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA January-December 2010 in 11 European countriesSource: GfK Retail and Technology
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