March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...

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E-Mails• Not worried about over saturation• Make the email short, web page link robust• Incentives to respond – reward them fordoing something (like FB page, etc)• Messages should be personal, such assegmented by year:• 1st year: Welcome to campus, get involved!• 2nd & 3rd year: Scholarships, careers• 4th year: Careers, post-college resources
ELECTRONICCOMMUNICATION
Page 1 and 2: WAAS APPROACH TOSTUDENT OUTREACH<st
Page 3 and 4: WHY ENGAGESTUDENTS?Philosophy• Fu
Page 5 and 6: UNDERSTANDING OURAUDIENCE
Page 7 and 8: REACHING MILLENNIALS See it. Try it
Page 9 and 10: CHANNELSTO CONSIDER
Page 11 and 12: STUDENTORGANIZATIONS
Page 13 and 14: BENEFITS Peer influence factor Supp
Page 15 and 16: RESOURCES REQUIRED Learning the rul
Page 17 and 18: ENGAGE STUDENTS VIA… Alumni conne
Page 19: PRINT MEDIA CHANNELS Ads: Welcome b
Page 24 and 25: PR EVENTS & GIVEAWAYS Attend career
Page 26 and 27: LESSONS LEARNED Need student involv

March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...

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