March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
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MARKETING TO MILLENIALSMILLENNIALS, ECHO BOOMERS, GEN Y, INTERNET GENERATION• Born from 1976 - 2000; reached young adulthood atthe start of the millennium• Children of Baby Boomers & older Gen X cohort• Different relati<strong>on</strong>ship with parents <str<strong>on</strong>g>and</str<strong>on</strong>g> authorityfigures; team oriented• Very tech savvy• Greater disposable income than any other generati<strong>on</strong>but high importance <strong>on</strong> value• Str<strong>on</strong>g interest in community service
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