March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
March 1, 2012 Jackie Ordan and Ali Bergmann on Student Outreach ...
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SO HOW DOES THAT INFORM WHATWE DO TO REACH THEM?• Meet students <strong>on</strong> their turf <str<strong>on</strong>g>and</str<strong>on</strong>g> timing• Leverage sources of informati<strong>on</strong> – informtheir influencers (friends/peers/parents)• Communicate value - affordable for theirbudget <str<strong>on</strong>g>and</str<strong>on</strong>g> time• Be unexpected but c<strong>on</strong>sistent• Use the expertise of the audience – makethe most of utilizing students
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