100 Leading National Advertisers 100 Leading ... - Advertising Age

The nation's top 100 marketers amassed 

total ad expenditures of $83.39 billion in 

2000, up 7.6% from the previous year, as 

the top three—General Motors Corp., 

Philip Morris Cos. and Procter & Gamble 

Co.—claimed 10.7% of the total, according 

to Advertising Age’s 46th annual 100 Leading 

National Advertisers report. 

General Motors, the nation’s top ad 

spender since 1997, continued its reign 

with expenditures of $3.93 billion (down 

4.5% from 1999) in U.S. measured media 

and unmeasured forms of advertising and 

promotion. PM slipped into second to 

drop Procter & Gamble Co. to third. 

P&G, whose U.S. ad spend fell 12.3%, had 

never finished out of the top two in the 

history of the report. 

The Top 100 accounted for 48.3% or 

$45.48 billion (up 8.1%) of the nation's total 

100 Leading 

National 

Advertisers 

2001 edition 

Profiles of the nation’s top advertisers: Comprehensive listings 

of ad spending by medium, and key staffers for brands at 

corporate consumer divisions and their agencies. 

media spending as defined by Taylor 

Nelson Sofres’ CMR, which monitors 11 

media. These same marketers spent $37.9 

billion (up 7.2%) in unmeasured forms of 

advertising (sales promotion, direct 

response etc.). (See methodology 

on Page 2 of this PDF file.) 

Year-to-year expenditures 

in each of the 11 media 

tracked by CMR plus 

Internet expenditures can be 

found under the profile for 

each marketer in the Top 100, beginning 

on Page 5. These companies collectively 

spent at least $10 million in media on 505 

brands, and those brands and attendant 

media spending are presented under each 

marketer. 

Additionally, the 100 profiles show 

each division advertised in consumer 

46TH ANNUAL REPORT 

© Copyright 2001 Crain Communications Inc. 

AD AGE 

DATACENTER 

media, noting its address, leading advertising 

and marketing executives by product, 

and agencies and agency personnel 

handling each product. 

Collection of these marketing and 

advertising names began in 

mid-summer. Most companies 

had signed off on the 

names in their profile at the 

time of the Sept. 11 terrorist 

attacks on the World Trade 

Center and the Pentagon. A 

number of Top 100 companies were headquartered 

or had offices in and around 

the WTC, and the U.S. military segment 

of the U.S. Government was largely stationed 

in the Pentagon. Where possible, 

Ad Age contacted companies, agencies and 

government offices involved to 

verify the lists in this PDF file. �

advertising age Leading National Advertisers 2 

Domestic advertising spending by medium 

100 Leading National Advertisers All U.S. ad spending 

Advertising expenditures* Medium’s % of total ad $ Advertising expenditures* 

Medium 2000 1999 % chg 2000 1999 2000 1999 % chg 

Magazine $7,039 $6,720 4.7 8.4 8.7 $16,697 $14,672 13.8 

Sunday magazine 357 323 10.6 0.4 0.4 1,110 1,006 10.3 

Newspaper 5,883 5,679 3.6 7.1 7.3 18,817 17,797 5.7 

National newspaper 1,093 979 11.6 1.3 1.3 3,785 3,320 14.0 

Outdoor 508 481 5.4 0.6 0.6 2,391 1,989 20.2 

Network TV 14,407 13,240 8.8 17.3 17.1 18,417 16,354 12.6 

Spot TV 6,982 6,255 11.6 8.4 8.1 17,107 15,115 13.2 

Syndicated TV 2,247 2,219 1.3 2.7 2.9 2,804 2,650 5.8 

Cable TV networks 5,231 4,713 11.0 6.3 6.1 9,506 8,181 16.2 

Network radio 343 160 114.3 0.4 0.2 871 417 108.7 

National spot radio 942 826 14.0 1.1 1.1 2,672 2,349 13.8 

Internet 350 379 -7.7 0.4 0.5 4,333 2,832 53.0 

Yellow Pages 101 115 -12.4 0.1 0.1 13,228 12,652 4.6 

Measured media 45,481 42,090 8.1 54.5 54.3 111,739 99,335 12.5 

Unmeasured spending estimates 37,904 35,374 7.2 45.5 45.7 131,941 122,973 7.3 

Total U.S. advertising 83,385 77,464 7.6 100.0 100.0 243,680 222,308 9.6 

Notes: Dollars are in millions. *Measured media for 100 Leading National Advertisers and all advertisers from Taylor Nelson Sofres’ CMR, except Yellow Pages from Yellow Pages Publishers Association. 

For definitions and more information, see methodology below. 

Methodology for the 46th annual 100 Leaders report 

The 100 Leading National Advertisers are selected from the 

250 largest national advertisers based on measured U.S. media 

spending in 2000. That group is pared to 100 after estimated 

unmeasured expenditures are added. All ad spending figures 

throughout this report are U.S. only. 

Measured media advertising is spending in 13 national consumer 

media monitored by Taylor Nelson Sofres’ CMR, Internet 

from CMRinteractive, and Yellow Pages from Yellow Pages 

Publishers Association. 

Measured media: CMR measures ads in 400-plus newspapers 

in 60 of the nation’s top markets, and also monitors space 

in national newspapers, the Wall Street Journal, USA Today and the 

New York Times. PIB/CMR Magazines measures ads in 256-plus 

consumer magazines and Sunday magazines. CMR data include 

revenue in more than 280 outdoor plant operator markets. CMR 

monitors network TV ads on ABC, CBS, NBC, Fox, WB, UPN 

and Pax TV and spot TV on 540-plus stations in the 75 top U.S. 

markets (100 markets beginning this December). CMR provides 

spending for more than 200 syndicated TV programs per month 

through 24-hour monitoring of four satellites and 14 transponders. 

CMR continuously monitors 37 cable TV networks and five 

radio networks. CMR gathers spot radio data from 4,000 stations 

in more than 225 markets. CMRi’s AdNetTrackUS tracks ads on 

330 Internet Web sites. Yellow Pages come from Yellow Pages 

Publishers Association. 

Unmeasured spending: Unmeasured is an Ad Age estimate 

and includes direct mail, promotion, co-op, couponing, catalogs, 

business and farm publications and special events, to name a 

few. Unmeasured is the difference between a company’s reported 

or estimated ad costs and its measured media. A company’s 

reported ad costs, typically worldwide, are found generally in 

public documents and are weighted to reflect a U.S.-only per- 

centage. Unmeasured for private companies is modeled to that of 

their publicly held direct competitors. 

Brand spending: Media spending by top brands ($10 million 

or more) presented at the beginning of each Top 100 profile 

includes only CMR’s 11-media totals. In this listing, Ad Age combines 

all brands, products and services marketed under the same 

name. 

Corporate sales and earnings: Corporate financial results of 

the Top 100 are for the latest available fiscal year. Returns from 

privately held companies are estimated whenever possible. 

Staff for this report: Kevin Brown, R. Craig Endicott, Mike Ryan, 

Rick Gordon, Julie A. Johnson, Scott MacDonald, Philip 

Montgomery-Fleming, Mark Schumann, Jennie Sierra and Laura 

Smith. � 

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100 Leaders ranked by U.S. advertising spending 

Rank Total U.S. advertising spending 

2000 1999 Advertiser Headquarters 2000 1999 % chg Primary advertised business 

1 1 General Motors Corp. Detroit $3,935 $4,118 -4.5 Automotive 

2 3 Philip Morris Cos. New York 2,603 2,527 3.0 Food 

3 2 Procter & Gamble Co. Cincinnati 2,364 2,694 -12.3 Personal care 

4 5 Ford Motor Co. Dearborn, Mich. 2,345 2,111 11.1 Automotive 

5 4 Pfizer New York 2,265 2,143 5.7 Drugs 

6 6 PepsiCo Purchase, N.Y. 2,101 2,010 4.5 Soft drinks 

7 7 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany 1,984 1,802 10.1 Automotive 

8 10 AOL Time Warner New York 1,770 1,523 16.2 Entertainment & media 

9 9 Walt Disney Co. Burbank, Calif. 1,757 1,545 13.7 Entertainment & media 

10 26 Verizon Communications New York 1,613 977 65.0 Telephone 

11 8 Johnson & Johnson New Brunswick, N.J. 1,601 1,667 -3.9 Drugs 

12 11 Sears, Roebuck & Co. Hoffman Estates, Ill. 1,455 1,460 -0.3 Retail 

13 13 Unilever London/Rotterdam 1,454 1,226 18.6 Personal care 

14 12 AT&T Corp. Basking Ridge, N.J. 1,416 1,431 -1.0 Telephone 

15 19 General Electric Co. Fairfield, Conn. 1,310 1,111 17.9 Entertainment & media 

16 18 Toyota Motor Corp. Toyota City, Japan 1,274 1,124 13.3 Automotive 

17 14 McDonald’s Corp. Oak Brook, Ill. 1,274 1,204 5.8 Restaurants 

18 24 U.S. Government Washington 1,246 1,011 23.3 Miscellaneous 

19 28 Sprint Corp. Westwood, Kan. 1,227 933 31.6 Telephone 

20 16 Viacom New York 1,221 1,190 2.6 Entertainment & media 

21 25 Bristol-Myers Squibb Co. New York 1,191 1,010 17.9 Drugs 

22 17 IBM Corp. Armonk, N.Y. 1,189 1,131 5.1 Computers 

23 21 Federated Department Stores Cincinnati 1,128 1,055 6.9 Retail 

24 27 GlaxoSmithKline Greenford, Middlesex, U.K. 1,126 969 16.2 Drugs 

25 15 Diageo London 1,112 1,199 -7.3 Restaurants 

26 32 Honda Motor Co. Tokyo 1,035 877 18.0 Automotive 

27 22 Sony Corp. Tokyo 1,030 1,050 -1.9 Entertainment & media 

28 23 J.C. Penney Co. Plano, Texas 1,011 1,030 -1.8 Retail 

29 29 L’Oreal Paris 987 921 7.2 Personal care 

30 58 Merck & Co. Whitehouse Station, N.J. 984 499 97.3 Drugs 

31 30 News Corp. Sydney 923 885 4.3 Entertainment & media 

32 33 Coca-Cola Co. Atlanta 895 867 3.2 Soft drinks 

33 34 Tricon Global Restaurants Louisville, Ky. 865 859 0.7 Restaurants 

34 47 Microsoft Corp. Redmond, Wash. 855 588 45.3 Computers 

35 37 Target Corp. Minneapolis 827 791 4.5 Retail 

36 31 Nissan Motor Co. Tokyo 814 878 -7.3 Automotive 

37 20 WorldCom Clinton, Miss. 805 1,109 -27.4 Telephone 

38 36 Hewlett-Packard Co. Palo Alto, Calif. 791 818 -3.2 Computers 

39 35 SBC Communications San Antonio, Texas 786 821 -4.3 Telephone 

40 45 Intel Corp. Santa Clara, Calif. 773 617 25.3 Computers 

41 56 Pharmacia Corp. Peapack, N.J. 726 516 40.8 Drugs 

42 43 Estee Lauder Cos. New York 717 659 8.9 Personal care 

43 39 Anheuser-Busch Cos. St. Louis 708 704 0.6 Beer, wine & liquor 

44 48 Vivendi Universal Paris 700 588 19.0 Entertainment & media 

45 49 American Home Products Corp. Madison, N.J. 671 581 15.5 Drugs 

46 40 Mars Inc. McLean, Va. 671 687 -2.4 Candy 

47 51 Home Depot Atlanta 652 543 19.9 Retail 

48 42 Bayer Leverkusen, Germany 649 659 -1.6 Drugs 

49 41 General Mills Minneapolis 639 669 -4.4 Food 

50 44 Nestle Vevey, Switzerland $638 $643 -0.8 Food 

Notes: Dollars are in millions. Ad spending totals are AA estimates. 1999 rankings are based on data collected in 2001. See Page 1 for sources and methodology. Table continues on next page.


100 Leaders ranked by U.S. advertising spending 

Rank Total U.S. advertising spending 

2000 1999 Advertiser Headquarters 2000 1999 % chg Primary advertised business 

51 38 Sara Lee Corp. Chicago $617 $778 -20.7 Food 

52 74 AT&T Wireless Redmond, Wash. 616 385 60.0 Telephone 

53 46 Nike Beaverton, Ore. 613 591 3.7 Apparel 

54 71 ConAgra Omaha, Neb. 578 418 38.4 Food 

55 50 Novartis Basel, Switzerland 574 546 5.2 Drugs 

56 53 May Department Stores Co. St. Louis 570 542 5.2 Retail 

57 60 Volkswagen Wolfsburg, Germany 551 485 13.8 Automotive 

58 54 Kroger Co. Cincinnati 551 520 6.0 Retail 

59 61 Kmart Corp. Troy, Mich. 542 477 13.5 Retail 

60 57 Morgan Stanley New York 540 499 8.1 Financial 

61 55 American Express Co. New York 538 516 4.3 Financial 

62 52 Schering-Plough Corp. Madison, N.J. 511 542 -5.8 Drugs 

63 65 Wal-Mart Stores Bentonville, Ark. 498 457 8.9 Retail 

64 59 Circuit City Stores Richmond, Va. 479 497 -3.6 Retail 

65 66 Ralston Purina Co. St. Louis 468 448 4.5 Food 

66 70 Gillette Co. Boston 466 424 9.8 Personal care 

67 69 S.C. Johnson & Son Racine, Wis. 465 425 9.4 Cleaners 

68 82 Berkshire Hathaway Omaha, Neb. 456 331 37.8 Financial 

69 63 Kellogg Co. Battle Creek, Mich. 455 473 -3.7 Food 

70 67 Mattel El Segundo, Calif. 451 445 1.4 Toys 

71 92 DreamWorks SKG Glendale, Calif. 450 292 54.3 Entertainment & media 

72 64 Gap Inc. San Francisco 450 465 -3.3 Retail 

73 78 Best Buy Co. Eden Prairie, Minn. 447 362 23.5 Retail 

74 68 Adolph Coors Co. Golden, Colo. 444 430 3.3 Beer, wine & liquor 

75 89 Dell Computer Corp. Austin, Texas 430 306 40.6 Computers 

76 77 Visa International San Francisco 427 369 15.8 Financial 

77 91 Cendant Corp. Parsippany, N.J. 410 297 37.8 Hotels 

78 62 BellSouth Corp. Atlanta 399 477 -16.4 Telephone 

79 87 Gateway San Diego 398 308 29.3 Computers 

80 76 Safeway Pleasanton, Calif. 398 373 6.5 Retail 

81 72 Clorox Co. Oakland, Calif. 397 404 -1.6 Cleaners 

82 90 Charles Schwab & Co. San Francisco 379 304 24.7 Financial 

83 83 Limited Columbus, Ohio 350 318 9.9 Retail 

84 75 U.S. dairy producers, processors Rosemont, Ill./Washington 349 374 -6.7 Food 

85 79 Eastman Kodak Co. Rochester, N.Y. 343 361 -5.0 Electronics & imaging 

86 73 Hershey Foods Corp. Hershey, Pa. 338 390 -13.3 Candy 

87 96 Qwest Communications International Denver 336 280 20.0 Telephone 

88 88 Hilton Hotels Corp. Beverly Hills, Calif. 336 306 9.5 Travel 

89 86 Office Depot Delray Beach, Fla. 334 309 8.2 Retail 

90 80 Colgate-Palmolive Co. New York 332 354 -6.3 Personal care 

91 95 Campbell Soup Co. Camden, N.J. 331 281 17.8 Food 

92 115 Mitsubishi Motors Corp. Tokyo 317 237 33.7 Automotive 

93 105 MasterCard International New York 311 256 21.5 Financial 

94 93 Kimberly-Clark Corp. Irving, Texas 297 289 3.0 Personal care 

95 94 Wendy’s International Dublin, Ohio 296 282 5.0 Restaurants 

96 84 Reckitt Benckiser Windsor, Berkshire, U.K. 289 315 -8.2 Cleaners 

97 102 Dillard’s Little Rock, Ark. 289 263 9.7 Retail 

98 140 Ameritrade Holding Corp. Omaha, Neb. 287 158 82.4 Financial 

99 120 Apple Computer Cupertino, Calif. 285 214 33.4 Computers 

100 104 Mazda Motor Corp. Hiroshima, Japan 283 260 8.9 Automotive 

Note: Dollars are in millions. Ad spending totals are AA estimates. 1999 rankings are based on data collected in 2001. See Page 1 for sources and methodology.


THE 100 LEADERS 

61 American Express Co. 

U.S. ad spending ($ in thousands) 

By media 2000 1999 % chg 

Magazine . . . . . . . . . . . . . . . . .$102,339 $103,064 -0.7 

Sunday magazine . . . . . . . . . . . . .1,978 1,583 25.0 

Newspaper . . . . . . . . . . . . . . . . . .19,657 24,455 -19.6 

National newspaper . . . . . . . . . .29,077 28,736 1.2 

Outdoor . . . . . . . . . . . . . . . . . . . . .3,573 6,832 -47.7 

Network TV . . . . . . . . . . . . . . . . .109,119 78,961 38.2 

Spot TV . . . . . . . . . . . . . . . . . . . . . .7,874 12,916 -39.0 

Syndicated TV . . . . . . . . . . . . . . . . .457 2,852 -84.0 

Cable TV networks . . . . . . . . . . .48,701 62,239 -21.8 

Network radio . . . . . . . . . . . . . . . . .5,718 1,142 400.9 

National spot radio . . . . . . . . . . . .9,389 9,010 4.2 

Internet . . . . . . . . . . . . . . . . . . . . .11,965 3,788 215.9 

Measured media . . . . . . . . . .349,847 335,577 4.3 

Unmeasured media . . . . . . . .188,379 180,695 4.3 

Total . . . . . . . . . . . . . . . . . . . .538,226 516,272 4.3 

By brand 2000 1999 % chg 

American Express charge cards . .330,977 327,018 1.2 

Sales & earnings ($ in millions) 

Worldwide 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .$23,675 $21,278 11.3 

Earnings . . . . . . . . . . . . . . . . . . . . .2,810 2,475 13.5 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .18,529 16,362 13.2 

Operating income . . . . . . . . . . . . .3,049 2,756 10.6 

Division sales 2000 1999 % chg 

Travel related svcs . . . . . . . . . . . .17,120 15,130 13.2 

Am Ex Financial Advisors . . . . . . .6,130 5,636 8.8 

American Express Bank . . . . . . . . . .591 621 -4.8 

Corporate & other . . . . . . . . . . . . . . .167 109 53.2 

Notes 

An American Express Co. spokeswoman said the Sept. 11 terrorist 

attack significantly damaged the building housing the 

company's offices at 3 World Financial Center in New York, but 

the building was still structurally sound. At presstime, plans 

were to move back into the building within six to nine months. 

Mail sent to the address listed in the LNA report will be forwarded 

to the temporary offices where employees have been 

relocated. The building housed AmEx's corporate headquarters 

as well as the American Express Travel Related Services Co. 

division. 

Headquarters 

American Express Co./American Express Tower C, 3 World 

Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: 

(212) 640-2000. 

Personnel, brands, agencies 

Corporate: Kenneth I. Chenault, chmn & CEO; John D. Hayes, 

exec VP-global adv & brand mgmt. 

American Express Financial Advisors: 200 AXP Financial 

Center, Minneapolis, Minn. 55474/Phone: (612) 671-3131. Claire 

Huang, sr VP-chief mktg officer; Linda Keene, VP-mkt devel; 

Jayne Jones, VP-adv & brand mgmt; John Hayes, exec VP-global 

adv & branding. 

Ogilvy & Mather Worldwide, New York. Terry Martin, sr 

ptnr-mgmt super; Beth LeMasurier, sr ptnr-assoc media dir. 

American Express Publishing Corp.: 1120 Ave. of the Americas, 

New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres & 

CEO; Tony Morgano, chief operating officer; Mark Stanich, sr 

VP & chief marketing officer; Kathi Doolan, VP & pub- 

Departures; Julie McGowan, sr VP & pub-Food & Wine; Ellen 

Asmodeo-Giglio, VP & pub-Travel & Leisure, Travel & Leisure 

Family; Robert C. Weber, VP & pub-T&O Golf; Janet Libert, 

pub & editor-SkyGuide. 

Asylum, New York. Mark Trippetti, CEO & chief creative 

officer. 

American Express Travel Related Services Co.: American 

Express Tower C/3 World Financial Center, 200 Vesey St., New 

York, N.Y. 10285/Phone: (212) 640-2000. John Hayes, exec VPglobal 

adv & brand mgmt; Nancy McNally, sr VP-global adv & 

brand mgmt; Nancy Smith, VP-global media & sponsorship 

mktg; Peter Bopp, VP-adv US cons; Ellen Lasch, VP-brand 

mgmt; Christine Brandt-Jones, VP-marketplace insights. 

Ogilvy & Mather Worldwide, New York. John Seifert, sr ptnr 

& grp dir. 

Direct mktg, interactive: Digitas, New York. Michael Smith, 

exec VP-interactive mktg platforms. 

Sponsorship mktg: Momentum IMC, New York. Tracy Lovett, 

exec VP. 

45 American Home 

Products Corp. 



Magazine . . . . . . . . . . . . . . . . . .$73,442 $49,576 48.1 

Sunday magazine . . . . . . . . . . . .13,398 14,574 -8.1 

Newspaper . . . . . . . . . . . . . . . . . .4,652 115 NA 

National newspaper . . . . . . . . . . .1,497 746 100.6 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .105 112 -6.6 

Network TV . . . . . . . . . . . . . . . . .170,619 165,993 2.8 

Spot TV . . . . . . . . . . . . . . . . . . . .14,900 13,566 9.8 

Syndicated TV . . . . . . . . . . . . . . .37,927 30,839 23.0 

Cable TV networks . . . . . . . . . . . .53,132 42,679 24.5 

Network radio . . . . . . . . . . . . . . . . .3,811 3,874 -1.6 

National spot radio . . . . . . . . . . . .2,223 2,258 -1.5 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 933 NA 

Measured media . . . . . . . . . . .375,704 325,265 15.5 


Total . . . . . . . . . . . . . . . . . . . .670,900 580,831 15.5 


Advil pain relievers . . . . . . . . . .82,445 99,837 -17.4 

Centrum vitamins . . . . . . . . . . . .57,006 48,020 18.7 

Premarin estrogen Rx . . . . . . . .37,930 42,286 -10.3 

Sonata sleep Rx . . . . . . . . . . . . .37,495 0 NA 

Wyeth-Ayerst Corp. . . . . . . . . . .35,485 11,766 201.6 

Caltrate dietary supplements . .12,663 8,070 56.9 

Robitussin cough remedies . . . .12,496 17,604 -29.0 

Dimetapp cold remedies . . . . . . .11,735 15,698 -25.2 

Prevnar meningitis Rx . . . . . . . . . .11,174 0 NA 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,263 $13,550 -2.1 

Earnings . . . . . . . . . . . . . . . . . . . . . .-901 -1,227 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .8,008 7,229 10.8 


Pharmaceuticals . . . . . . . . . . . . .10,798 9,506 13.6 

Consumer healthcare . . . . . . . . .2,465 2,375 3.8 

Headquarters 

American Home Products Corp./5 Giralda Farms, Madison, N.J. 

07940/Phone: (973) 660-5000. 

Notes 

American Home Products in its 2000 financial returns paid a $1.1 

billion termination fee in its failed attempt to merge with 

Warner-Lambert Co. W-L ultimately went to Pfizer. In June 

2000 AHP sold its Cyanamid Agricultural Products business to 

BASF for $3.8 billion in cash and assumption of certain debt. 


Corporate: John R. Stafford, chmn; Robert Essner, pres &CEO. 

Media buying: John F. Murray Advertising (In-house), 

Madison, N.J. Richard Feldheim, pres-adv; Marianne McArdle, 

exec VP-TV; Patricia Johnson, Kenneth Lagana, Marilyn 

Feoranzo, VP-media buying; Charles Greenberg, VP & dir-print. 

Fort Dodge Animal Health: 9401 Indian Creek Parkway, 

Overland Park, Kan. 66210/Phone: (913) 664-7000. E. Thomas 

Corcoran, pres; Brent Standridge, sr VP-sls & mktg; Tom 

Overbay, dir-livestock prods. 

Latorra, Paul & McCann, Syracuse, N.Y. Lou Latorra, pres. 

Whitehall-Robins: 5 Giralda Farms, Madison, N.J. 07940/Phone: 

(973) 660-5000. David Olivier, sr VP-American Home Products; 

Doug Rogers, pres-U.S. Consumer Healthcare; Bruce Macphail, 

pres-Whitehall International; Roger Berlin, pres-Global affairs; 

Valerie Caruso, sr VP-GI/topical bus unit; John Incledon, sr VPrespiratory 

bus unit; Andy Davis, sr VP-nutritional bus unit; 

Keith Wypyszynski, sr VP-analgesics bus unit; Bob Sanders, sr 

VP-sls; Mark Sobray, VP-medical sls & mktg; Ellen Santoro, VPcategory 

rsch & market devel; Steve Palmisano, VP-adv dir. 

Anbesol, Advil, Advil Cold & Sinus, Children’s Advil, 

Centrum Focused Formulas, Centrum Herbals, Chap Stick, 

Flexagen, Preparation H, Robitussin, Robitussin Honey Cough: 

Grey Worldwide, New York. John Edwards, exec VP. 

Caltrate, Centrum, Centrum Kids, Centrum Silver, Centrum 

Performance, Denorex, Fibercon: Carrafiello-Diehl & Associates, 

Irvington, N.Y. Jim Friedman, exec VP & mgmt super. 

Dimetapp: Agency in review. 

Anacin, Axid AR, Get Better Pops from Dimetapp, Orudis 

KT, Primatene: No agency. 

Wyeth-Ayerst Laboratories: 555 E. Lancaster Ave., St. Davids, 

Pa. 19087/Phone: (610) 972-5400. Bernard J. Poussot, pres; Mark 

Larsen, pres-Intercontinental Region; Joseph Mahady, pres- 

Wyeth-Ayerst North America; Cavan M. Redmond, sr VP global 

strategic mktg; Kevin Reilly, pres-Wyeth Vaccines & Nutrition; 

Gregory J. Rough, exec VP mktg, North America; Michael Dey, 

pres-global women’s health care; Andrew Panagy, VP WHC US 

mktg. 

Alesse, Cordarone IV, Healthcare Systems, Minocin, New 

Business North America, Premarin vaginal cream, Rapamune, 

Triphasil: In-house. Greg Smalley, principal; Richard Malinsky, 

principal; Liz Rocchetti, principal; Becky Obernc, VP; Nina 

Mehta, VP; Debbie Seifert, VP; Women’s Health: Mary Walchak, 

VP; Healthcare Systems: Donna Prystowsky, VP; Cordarone IV, 

Rapamune: Mike Fiore, VP; Peter Villucci, VP. 

Effexor, Sonato, Zosyn: Robert A. Becker Euro RSCG, New 

York. Sander Flaum, CEO; Al Paz, pres; John Finan, exec VP; 

Pam Pinta, grp VP & sr acct super; Effexor: Diane Uddo, sr acct 

exec; Maritess Gonzales, sr acct exec; Sonata: Robert C. Louer, 

VP acct super; Florence Baskin, acct exec; Zosyn: Michael 

Green, grp VP. 

Enbrel: Klemtner, New York. Rebecca Sroge, exec VP; Ken 

Begassi, exec VP, acct grp dir; Dave Marek, sr VP, acct grp dir; 

Helen Symon, VP acct grp super. 

GI Hemophilia - Benefix, Refacto: Lyons, Lavey Nichol Swift, 

New York. Al Nickel, chmn; James Stroup, chief operating officer; 

Suri Harris, exec VP. 

Lodine XL, Protonix: Lally, McFarland & Pantello Euro 

RSCG, New York. Ron Pantello, chmn & CEO; Diane Harri, 

pres; Edward Stapor, sr VP. 

Consumer adv., Premarin, Prempro: Bates Healthworld, New 

York. Stephen Wray, pres; Leo Brandstetter, exec VP strategic 

plng & rsch; Chris Clark, sr VP & mgmt super; Jody Cohn, VP 

mgmt super. 

Premarin, Prempro: Klemtner, New York. Gavin Scotti, pres 

& CEO; Michael Trepocchio, pres; Barry Bowling, pres; Terry 

Dell, VP acct super; Linda Williams, VP acct super. 

Consumer, Synvisc: Bates Healthworld, New York. Stephen 

Wray, pres. 

Professional, Synvisc: Lally, McFarland & Pantello Questar, 

New York. Doug Burcin, exec VP. 

98 Ameritrade 

Holding Corp. 



Magazine . . . . . . . . . . . . . . . . . .$18,568 $6,462 187.3 

Sunday magazine . . . . . . . . . . . . . . . . .0 0 NA 

Newspaper . . . . . . . . . . . . . . . . . . .1,060 1,478 -28.3 

National newspaper . . . . . . . . . . .6,982 4,354 60.4 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 243 NA 

Network TV . . . . . . . . . . . . . . . . .58,578 34,401 70.3 

Spot TV . . . . . . . . . . . . . . . . . . . . . .1,042 89 NA 

Syndicated TV . . . . . . . . . . . . . . . . . . .0 37 NA 

Cable TV networks . . . . . . . . . . .72,916 58,293 25.1 

Network radio . . . . . . . . . . . . . . . . . .334 575 -41.9 

National spot radio . . . . . . . . . . . .1,467 0 NA 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 4,376 NA 



Total . . . . . . . . . . . . . . . . . . . . .287,406 157,583 82.4 


Ameritrade online brokerage . .160,947 104,540 54.0 



Sales . . . . . . . . . . . . . . . . . . . . . . . .$565 $268 110.8 

Earnings . . . . . . . . . . . . . . . . . . . . . . .-14 12 NA 


Brokerage . . . . . . . . . . . . . . . . . . . . .564 268 110.4 

OnMoney . . . . . . . . . . . . . . . . . . . . . . . .1 0 NA 

Headquarters 

Ameritrade Holding Corp./4211 S. 102nd St., Omaha, Neb. 

68127/Phone: (800) 454-9272.


Notes 

Ameritrade Holding Corp. is a discount broker-dealer whose 

customers trade stocks by phone, fax, and Internet. It operates 

via subsidiaries Ameritrade, Accutrade, and Freetrade.com. The 

company also operates online personal finance unit OnMoney 

Financial Services. Fiscal year ended September 29, 2000. 


Corporate: J. Joe Ricketts, chmn & founder; J. Peter Ricketts, 

vice chmn; Anne Nelson, chief mktg officer; Joseph H. Moglia, 

CEO; J. Randy MacDonald, chief financial officer; Phylis 

Esposito, chief strategy officer; Kurt D. Halvorson, chief admin 

officer; Ellen Koplow, genl counsel; Raymond Dury, co-chief 

info officer; Mok Choe, co-chief info officer. 

OglivyOne, Chicago. Barbara Jurgens, mg ptnr; Megan 

O’Connor, grp acct dir; Paul Norris, grp creative dir. 

Advanced Clearing: P.O. Box 2226, Omaha, Neb. 68103/Phone: 

(866) 253-2746. Bill Yates, head-Advanced Clearing. 

OgilvyOne, Chicago. Barbara Jurgens, mg ptnr; Megan 


Ameritrade Institutional Client: 287 Bowman Ave., Purchase, 

N.Y. 10577/Phone: (800) 852-4064. Vince Passione, pres. 

Irvine & Smith, Omaha. Sharon Carleton, VP-acct svcs; Heidi 

Frost, acct exec. 

Ameritrade Private Client: 1005 N. Ameritrade Pl., Bellevue, 

Neb. 68005/Phone: (800) 237-8692. J. Peter Ricketts, pres. 

OgilvyOne, Chicago. Barbara Jurgens, mg ptnr; Megan 


43 Anheuser-Busch Cos. 



Magazine . . . . . . . . . . . . . . . . . . .$19,510 $9,869 97.7 

Sunday magazine . . . . . . . . . . . . . .702 481 46.1 

Newspaper . . . . . . . . . . . . . . . . . . .2,575 2,816 -8.6 

National newspaper . . . . . . . . . . .1,982 2,872 -31.0 

Outdoor . . . . . . . . . . . . . . . . . . . .27,392 21,314 28.5 

Network TV . . . . . . . . . . . . . . . .254,389 210,720 20.7 

Spot TV . . . . . . . . . . . . . . . . . . . .58,728 61,179 -4.0 

Syndicated TV . . . . . . . . . . . . . . . . . .981 583 68.2 


Network radio . . . . . . . . . . . . . . . .1,259 263 378.2 

National spot radio . . . . . . . . . . . . .333 614 -45.8 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 856 NA 


Unmeasured media . . . . . . . . .311,329 351,796 -11.5 

Total . . . . . . . . . . . . . . . . . . . . .707,566 703,591 0.6 


Budweiser beers . . . . . . . . . . . .270,527 243,343 11.2 

Michelob beers . . . . . . . . . . . . . .38,825 33,936 14.4 

Busch beers . . . . . . . . . . . . . . . . .27,619 17,241 60.2 

Anheuser-Busch corp. . . . . . . . . .24,148 32,989 -26.8 

Sea World amusement parks . . .17,891 15,041 19.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,888 $11,704 1.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,402 1,402 0.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .11,500 11,081 3.8 



Domestic beer . . . . . . . . . . . . . . . .9,055 9,088 -0.4 

Packaging . . . . . . . . . . . . . . . . . . . .1,200 1,151 4.3 

Entertainment . . . . . . . . . . . . . . . . .488 751 -35.0 

International beer . . . . . . . . . . . . . .625 622 0.5 

Other . . . . . . . . . . . . . . . . . . . . . . . . .105 92 14.1 

Headquarters 

Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone: 

(314) 577-2000. 


Corporate: August A. Busch III, chmn & pres; John Jacob, exec 

VP & chief comms officer; Jesus Rangel, VP-corp relations; 

Johnny Furr, VP-corp affairs; Steve LeResche, VP-public comms; 

Francine Katz, VP-cons affairs. 

African-American adv: Caroline Jones Inc., New York. Angela 

Spears, VP-pr. 

Consumer awareness adv: DDB Worldwide, Chicago. John 

Greening, sr VP & mg ptnr. 

Anheuser-Busch: 1 Busch Place, St. Louis, Mo. 63118/Phone: 

(314) 577-2000. August A. Busch IV, grp VP-mktg & wholesale 

opers; Bob Lachky, VP-brand mgmt & dir-global brand creative; 

Mike Owens, VP-sls; Joe Castellano, VP-retail mktg; Tony 

Ponturo, VP-corp media & sports mktg; Peter McLoughlin, VPcorp 

media; Steve Uline, grp dir-sports mktg & Bud sports; Jim 

Schumacker, VP-creative devel & ad svcs; Steve Bagwell, VPhigh-end 

brands; Tim Armstrong, VP-mktg opers; Tim Schoen, 

VP-presence mktg; John Marota, grp VP-retail creative svcs; Dan 

Hoffmann, dir-Budweiser mktg; Andy Goeler, dir-Bud Light 

mktg; Bob Franceschelli, dir-Michelob family & specialties; 

Marlene Coulis, dir-new prods; Keith Levy, dir-popular brands. 

Bud Ice, Bud Ice Light, Budweiser: Goodby, Silverstein & 

Partners, San Francisco. Jeff Goodby, pres; Stan Fiorito, grp acct dir. 

Budweiser, Bud Light, Busch Family: DDB Worldwide, 

Chicago. John Greening, sr VP & mg ptnr; Steve Jackson, grp 

acct dir. 

Budweiser, Bud Light: Fusion Idea Lab, Chicago. Dave 

Merhar, mg ptnr. 

Bud Light, “Doc” Otis’, new prods: Palmer Jarvis DDB, 

Toronto. Jeff McCrory, dir-client svcs; Dan Pawych, creative dir; 

Tim Binkley, acct super; David Chiavegato, creative dir; Rich 

Pryce-Jones, creative dir. 

Michelob family: Leap Partnership, Chicago. David 

Hernandez, sr VP, chief creative officer; Dave Metcalf, creative 

dir; Vince Cook, creative dir; Jennifer Spargo Mitchell, acct dir. 

O’Douls, new prods: Agencies assigned on project basis. 

Hispanic adv-Budweiser & Bud Light: Castor Advertising, 

New York. Castor Fernandez, pres & CEO. 

Hispanic adv-Budweiser: Ornelas & Associates, Dallas. Victor 

Ornelas, pres. 

Hispanic adv-Budweiser: del Rivero Messianu, Miami. Angela 

Battistini, VP-acct svcs; Beatriz Orozco, acct exec; Enrique 

Faillace, creative dir; Luis Messianu, chief creative officer. 

Hispanic adv-Bud Light: Dieste & Partners, Dallas. Aldo 

Quevedo, exec creative dir; Carlos Tourne, creative dir; David 

Ravelo, acct dir; Sylvia Galvan, acct super. 

Special projects: Waylon Advertising, St. Louis. Jim Palumbo, 

pres; Kip Monroe, VP & creative dir. 

Special projects: Brado Cuneo, St. Louis. Bob Cuneo, CEO. 

Special projects: Red Advertising, Boston. Steve Giuggio, mg 

ptnr. 

Busch Entertainment: 231 S. Bemiston, Ste 600, Clayton, Mo. 

63105/Phone: (314) 577-2000. Michael LaBroad, corp, VP-mktg; 

Linda Smith, VP-brand mgmt; John Sartorius, VP-sls; Fred 

Jacobs, sr dir-comms; Bill Borger, dir-corp ptnrshp mktg; Jim 

Flowers, dir-sls; Marcy Lazar, dir-brand mgmt; Julie O’Keefe, pr 

mgr. 

Adventure Island, Busch Gardens Tampa, Busch Gardens 

Williamsburg, Sesame Place, Water Country U.S.A.: DDB 

Worldwide, Chicago. Sebastian Monastero, mgmt representative. 

Sea World Cleveland, Sea World Orlando, Sea World San 

Diego, Sea World San Antonio: GSD&M, Austin, Texas. John 

Perry, grp acct dir. 

8 AOL Time Warner 



Magazine . . . . . . . . . . . . . . . . .$351,255 $293,397 19.7 

Sunday magazine . . . . . . . . . . . . .3,862 5,286 -26.9 

Newspaper . . . . . . . . . . . . . . . . .261,278 251,844 3.7 


Outdoor . . . . . . . . . . . . . . . . . . . . .15,517 11,466 35.3 

Network TV . . . . . . . . . . . . . . . . .307,761 209,225 47.1 

Spot TV . . . . . . . . . . . . . . . . . . . .137,041 110,064 24.5 

Syndicated TV . . . . . . . . . . . . . . .82,410 41,363 99.2 


Network radio . . . . . . . . . . . . . . . .6,675 2,906 129.7 

National spot radio . . . . . . . . . . .44,742 38,274 16.9 

Internet . . . . . . . . . . . . . . . . . . . .26,895 22,485 19.6 

Measured media . . . . . . . . . .1,469,151 1,174,255 25.1 

Unmeasured media . . . . . . . .300,910 348,773 -13.7 

Total . . . . . . . . . . . . . . . . . . . .1,770,062 1,523,028 16.2 


Warner Bros. movies . . . . . . . .401,200 399,300 0.5 

New Line movies . . . . . . . . . . .196,000 121,800 60.9 

America Online internet svcs . .133,018 53,019 150.9 

HBO cable TV network . . . . . . . .67,392 82,051 -17.9 

TNT cable TV network . . . . . . . .46,336 37,022 25.2 

Time Warner Cable . . . . . . . . . .36,655 25,905 41.5 

WB TV network . . . . . . . . . . . . . .33,990 30,342 12.0 

TBS cable TV network . . . . . . . . .19,516 18,749 4.1 

Sports Illustrated . . . . . . . . . . . . .13,367 15,540 -14.0 

CNN cable TV . . . . . . . . . . . . . . . .12,745 15,019 -15.1 

Warner books . . . . . . . . . . . . . . . .11,838 10,408 13.7 

People Weekly . . . . . . . . . . . . . . . .11,495 12,848 -10.5 

Court TV cable TV network . . . .10,904 2,878 278.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$36,213 $32,525 11.3 

Earnings . . . . . . . . . . . . . . . . . . . .-4,370 -2,394 NA 


Cable systems . . . . . . . . . . . . . . . .6,054 5,374 12.7 

AOL . . . . . . . . . . . . . . . . . . . . . . . . .7,703 5,724 34.6 

Filmed entertainment . . . . . . . . . .8,119 8,075 0.5 

Cable/broadcast networks . . . . .6,802 6,186 10.0 

Music . . . . . . . . . . . . . . . . . . . . . . . .4,148 3,933 5.5 

Publishing . . . . . . . . . . . . . . . . . . .4,645 4,342 7.0 

Headquarters 

AOL Time Warner/75 Rockefeller Plaza, New York, N.Y. 

10019/Phone: (212) 484-8000. 


Corporate: Stephen M. Case, chmn; Gerald M. Levin, CEO. 

America Online: 22000 AOL Way, Dulles, Va. 20166/Phone: (703) 

265-2120. Jan Brandt, vice chmn & chief mktg officer; Joe 

Redling, pres-brand mktg; Bob Quigley, pres-mktg opers. 

Media svcs, AOL, CompuServe, Digital City, ICQ , !Planet, 

Mapquest, Moviefone, Netscape: Initiative Media, New York.. 

AOL, CompuServe, Digital City, ICQ , !Planet, Mapquest, 

Moviefone, Netscape: In-house. 

Heartland Music (div of Time Inc.): 575 Lexington Ave., New 

York, NY 10022/Phone: (212) 753-4410. Stacy Kaufman, media dir. 

In-house. 

Home Box Office: 1100 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 512-1000. John Billock, pres-U.S. network grp; 

Eric Kessler, exec VP-mktg; Jeff Bewkes, chmn & CEO. 

BBDO Worldwide, New York. Andrew Russem, exec-VP, sr. 

acct dir. 

Hispanic adv: Dieste & Partners, Dallas. Jose Pablo Rodriguez, 

acct super. 

New Line Cinema: 116 North Robertson Blvd, Suite 200, Los 

Angeles, Calif. 90048/Phone: (310) 854-5811. Russell Schwartz, 

pres-domestic mktg; David Tuckerman, pres-domestic theatrical 

distribution; Diane Charbonic, exec VP-cooperative adv & 

media. 

New Line Cinema, Fine Line Features, New Line Home 

Video: Carat, New York. Vicki Petrie, grp dir-natl bdcast. 

New Line Cinema, Fine Line Features, New Line Home 

Video: Carat, Los Angeles. Susan Victor, acct dir; Jenny 

Wakumoto, acct super. 

New Line Television: In-house. 

Time 4 Media (div of Time Inc.): 2 Park Ave, New York, N.Y. 

10016/Phone: (212) 779-5000. Mark Ford, pres. 

BMX Business News, Field & Stream, Freeze, Golf, Motor 

Boat Sailing, Outdoor Life, Popular Science, Ride BMX, Salt 

Water Sportsman, Ski, Skiing, Skiing Trade News, 

Snowboarding Life, TransWorld Motocross, TransWorld 

Skateboard, TransWorld Skateboarding News, TransWorld 

Snowboarding, TransWorld Snowboarding News, TransWorld 

Stance, TransWorld Surf, TransWorld Surk Boarding News, 

Yachting: In-house. 

Time Inc.: Time & Life Building, Rockefeller Center, New York, 

N.Y. 10020/Phone: (212) 522-1212. Don Logan, chmn & CEO; 

Norman Pearlstine, editor-in chief; Tom Angelillo, pres- 

Southern Progress; Steve Janas, pres chief operating officer-Time 

Life Inc; Jack Haire, pres-Fortune grp; E. Bruce Hallet, pres- 

Time; David Kieselstein, pres-Personal Finance grp; Mike 

Klingenstein, pres-Sports Illustrated; Ann Moore, pres- 

People/Instyle; John Squires, pres-Entertainment Weekly. 

Fortune, Fortune Small Business: Mullen, Wenham, Mass. 

Tom Cushman, acct dir. 

InStyle cons mktg: Big Picture Communications, New York. 

Ava Searcy, acct super. 

Money: Mullen, Wenham, Mass. Bruce Gold, acct super. 

People: Y&R Advertising, New York. Shelly Diamond, acct 

mgmt dir. 

Sports Illustrated: Fallon, Minneapolis. Kathleen M. Spraitz, 

mgmt super. 

Sports Illustrated cons mktg (TV): Black Canyon Productions, 

New York. Steve Stern, ptnr. 

Sports Illustrated cons mktg (TV): Larry Sons, Dallas. Larry 

Sons, pres. 

Time: Fallon, Minneapolis. Amy Frisch, mgmt super. 

Entertainment Weekly, Parenting Group: Baby Talk, Family 

Life, Healthy Pregnancy, Parenting magazine; Southern Progress: 

Coastal Living, Cooking Light, Health Progressive Farmer, 

Southern Accents, Southern Living; Sports Illustrated For Kids, 

Sunset, Teen People. Time-Life Publishing: In-house. 

Time Warner Cable: 290 Harbor Dr., Stamford, Conn. 

06904/Phone: (203) 328-0600. Brian Kelo, sr VP-mktg; Lynn 

Yaeger, sr VP-corp affairs; Mike Luftman, VP-corp comms; Larry 

Zipin, VP-adv. 

Grey Worldwide, New York. Julie Minor-Hoffman, exec VP. 

Time Warner Trade Publishing: 1271 Ave of the Americas, New 

York, N.Y. 10020/Phone: (212) 522-7200. Laurence J, Kirshbaum, 

chmn & CEO; Maureen Mahon Egen, pres & chief operating 

officer. 

Aspect, Back Bay, Bullfinch, halala.com, ipublish.com, Little, 

Brown & Co, Mysterious Press, Time Warner AudioBooks, 

Warner, Warner Business Books: In-house. 

Turner Broadcasting System: CNN Center, P.O. Box 105366, 

Atlanta, Ga. 30348/Phone: (404) 827-1700. Jamie Kellner, chmn & 

CEO; Brad Turell, exec VP-comms; Ronnie Gunnerson, sr VPcorp 

affairs; Atlanta Braves Baseball Club: Wayne Long, VPmktg 

& bdcast; Miles McRea, dir-promos; Paul Adams, dir-ticket 

sls; Atlanta Hawks Basketball Club: Lee Douglas, exec VP; 

Donna Feazell, mgr-game opers & mktg svcs; Atlanta Thrashers 

Hockey Club: Stan Kasten, pres; Don Waddell, VP & gm; Derek 

Schiller, VP-sls &mktg; Cartoon Network: Dennis Adamovitch, 

VP cons mktg; CNN: Rick Salcedo, sr VP, CNN mktg & creative 

svcs; CNN Airport Network, Goodwill Games: Deborah 

Lunn Cooper, gm & VP; Goodwill Games: Mike Plant, pres; 

CNN Radio: Robert Garcia, gm; TBS Superstation: Brad Seigel, 

pres-General Entertainment Networks; Turner Classic Movies: 

Tom Karsch, gm; Turner Network Television: Scot Safon, sr VPmktg; 

Turner Sports: Mark Lazarus, pres; Deena Demasi, dirsports 

mktg. 

Atlanta Hawks Basketball Club: Fitzgerald & Co, Atlanta. Lisa 

Galanti, exec VP & mktg dir. 

Atlanta Thrashers Hockey Club: In-house. 

CNN: Agency in review.


CNN Radio: Westwood One, New York. Rick Hollander, 

pres. 

Media buying, Atlanta Braves Baseball Club, Cartoon 

Network, CNN, CNN Airport, Goodwill Games, TBS 

Superstation, Turner Broadcasting System, Turner Classic 

Movies, Turner Network Television, Turner Sports: RET Media 

Services (In-house), Atlanta. Judy Chastain, sr VP. 

Warner Bros.: 4000 Warner Blvd., Burbank, Calif. 91522/Phone: 

(818) 954-6000. Sanford E. Reisenbach, exec VP-mktg & plng; 

Warner Bros Pictures: Brad Ball, pres-domestic mktg;; Lynn 

Whitney, sr VP-ww media. 

Warner Bros Pictures: In-house. 

Media plng & buying: Grey Entertainment, Burbank, Calif 

Alec Gerster, chairman, MediaCom; Kris Coontz, exec VP, 

media. 

Warner Music Group: 75 Rockefeller Plaza, New York, N.Y. 

10019/Phone: (212) 484-6653. Roger Ames, chmn & CEO; Ahmet 

M. Ertegun, co-chmn & co-CEO The Atlantic Grp; Sylvia 

Rhone, co-chmn & co-CEO The Elektra Entertainment Grp; 

Seymour Stein, chmn London Shire; Peter Koepke, pres & CEO 

London-Sire Records; Phil Quartararo, pres Warner Bros 

Records; Stephen Shrimp, chmn & CEO Warner Music international; 

Leslie E. Bider, chmn & CEO Warner Chappell; David 

Mount, chmn & CEO WEA Group. 

Alternative Distribution Alliance, The Atlantic Group, Elektra 

Entertainment, Giant Merchandising, London Sire Records, 

Rhino Entertainment, Warner/Chappell Music, Warner Bros 

Records, Warner Music International, Warner Specialty 

Products, WEA Inc: In-house. Robin Rockman, Atlantic Group 

adv; Heather Chambers, Elektra Group adv; Carol Sneyd, 

Warner Bros adv; Michael Cohen, Warner Strategic Marketing. 

WB Network (joint venture of Tribune Co. & Turner 

Broadcasting System): 4000 Warner Blvd, Burbank, Calif. 

91522/Phone: (818) 977-5000. Jed Petrick, pres & chief operating 

officer. 

Media Buying & Plng: Grey Entertainment, Burbank, Calif. 

Alec Gerster, chmn MediaCom; Kris Coontz, exec VP, media. 

99 Apple Computer 



Magazine . . . . . . . . . . . . . . . . .$50,034 $52,567 -4.8 

Sunday magazine . . . . . . . . . . . . . . .621 0 NA 

Newspaper . . . . . . . . . . . . . . . . . . . .362 1,671 -78.3 

National newspaper . . . . . . . . . . . .1,943 2,076 -6.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .7,262 5,266 37.9 

Network TV . . . . . . . . . . . . . . . . .76,496 25,254 202.9 

Spot TV . . . . . . . . . . . . . . . . . . . . .5,552 5,119 8.5 



Network radio . . . . . . . . . . . . . . . . . . . .0 0 NA 

National spot radio . . . . . . . . . . . . . .170 194 -12.1 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,344 NA 


Unmeasured media . . . . . . . . . .131,212 112,263 16.9 

Total . . . . . . . . . . . . . . . . . . . . .285,243 213,835 33.4 


Apple computers . . . . . . . . . . . .147,632 92,091 60.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$7,983 $6,134 30.1 

Earnings . . . . . . . . . . . . . . . . . . . . . .786 601 30.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .4,298 3,527 21.9 

Operating income . . . . . . . . . . . . . . .614 493 24.5 

Headquarters 

Apple Computer/1 Infinite Loop, Cupertino, Calif. 95014/Phone: 

(408) 996-1010. 


Corporate: Steve Jobs, CEO; Fred Anderson, chief financial officer; 

Tim Cook, sr VP-ww ops, acting VP sls & support; Nancy 

Heinen, sr VP & genl counsel; Ron Johnson, sr VP-retail; Jon 

Rubinstein, sr VP-hardware engineering; Sina Tamaddon, sr VPapplications; 

Avie Tevanian, sr VP-software engineering 

TBWA/Chiat/Day, Los Angeles. James Vincent, ww acct dir. 

14 AT&T Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$15,961 $23,019 -30.7 

Sunday magazine . . . . . . . . . . . . . . . .28 9 201.1 

Newspaper . . . . . . . . . . . . . . . . . .49,195 66,982 -26.6 

National newspaper . . . . . . . . . .10,582 13,380 -20.9 

Outdoor . . . . . . . . . . . . . . . . . . . . .11,038 5,824 89.5 

Network TV . . . . . . . . . . . . . . . . .151,378 258,814 -41.5 

Spot TV . . . . . . . . . . . . . . . . . . . .89,318 61,028 46.4 

Syndicated TV . . . . . . . . . . . . . . .26,826 34,828 -23.0 

Cable TV networks . . . . . . . . . .90,600 110,405 -17.9 

Network radio . . . . . . . . . . . . . . . . .8,112 8,250 -1.7 

National spot radio . . . . . . . . . .46,099 12,614 265.5 

Internet . . . . . . . . . . . . . . . . . . . . .17,165 11,919 44.0 

Yellow Pages . . . . . . . . . . . . . . . . .7,500 8,100 -7.4 


Measured media . . . . . . . . . .523,802 615,171 -14.9 


Total . . . . . . . . . . . . . . . . . . . .1,415,680 1,430,631 -1.0 


AT&T telephone services . . . . .467,395 488,049 -4.2 

Starz cable TV . . . . . . . . . . . . . . . .15,153 7,581 99.9 


U.S. (worldwide) 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .$65,981 $62,600 5.4 

Earnings . . . . . . . . . . . . . . . . . . . .4,669 3,428 36.2 


Business services . . . . . . . . . . . . .27,691 26,749 3.5 

Consumer services . . . . . . . . . . .18,976 21,854 -13.2 

Broadband . . . . . . . . . . . . . . . . . . .8,217 5,070 62.1 

Headquarters 

AT&T Corp./32 Ave. of the Americas, New York, N.Y. 



Corporate: C. Michael Armstrong, chmn & CEO; David 

Dorman, pres; Richard J. Martin, exec VP-pr & brand mgmt; 

John C. Petrillo, exec VP-corp strategy & bus devel. 

Y&R Advertising, New York. Ben Machtiger, mg ptnr. 

African-American & Hispanic adv: UniWorld Group, New 

York. Byron Lewis, chmn & CEO; Herman Morales, grp acct 

dir. 

Asian-American adv: Kang & Lee, New York. Eliot Kang, pres 

& CEO. 

Corp arts & underwriting: Serino Coyne, New York. Roger 

Micone, acct grp dir. 

Hispanic adv: Bravo Group, New York. Daisy Exposito, pres. 

Media svcs: Media Edge, New York. Beth Gordon, pres & 

CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP 

& media acct dir. 

AT&T Broadband: 188 Inverness Dr. West, Englewood, Colo. 

80112/Phone: (303) 858-3000. Daniel E. Somers, pres & CEO; 

Doug Seserman, sr VP-mktg. 

Jordan McGrath Case & Partners, New York. Rick Bodge, 

exec VP & grp dir. 

Y&R Advertising, New York. Ben Machtiger, exec VP & ww 

acct mg ptnr. 

Positioning: Kirshenbaum Bond & Partners, New York. 

Jonathan Bond, co-chmn. 

AT&T@Home: Richards Group, Dallas. David Hall, prin. 

Digital telephone: Wunderman, New York. Sean Remier, 

mgmt super. 

Video: Thomas & Perkins, Denver. Bryan Thomas, chmn & 

pres. 

AT&T Business: 55 Corporate Drive, Bridgewater, N.J. 

08807/Phone: (973) 443-3603. Dawn DiMartino, div mgr-bus adv 

& mktg comms. 

FCB Worldwide, New York. Jeff Tarakajian, pres & CEO; 

Anne DeLorenzo, sr VP & grp mgmt dir; Sean Healey, sr VP 

& grp mgmt dir; Marc Rappin, sr VP & grp mgmt dir; Greg 

Sieck, sr VP & grp mgmt dir. 

African-American adv: UniWorld Group, New York. Byron 

Lewis, chmn & CEO. 





AT&T Consumer: 295 N. Maple Ave., Basking Ridge, N.J. 

07920/Phone: (908) 221-2000. Betsy J. Bernard, pres & CEO; 

Cathy Constable, dir-mktg svcs. 

Long distance, 10-10-345: Y&R Advertising, New York. Ben 

Machtiger, mg ptnr. 

00-Info, 1-800-Call ATT, college mkt: FCB Worldwide, New 

York. Jeff Tarakajian, pres & CEO. 

WorldNet Service: Wunderman, New York. Nils von 

Zelowitz, mgmt super; Deborah Cantor, acct exec. 

African-American adv: UniWorld Group, New York. Byron 

Lewis, chmn & CEO. 

Asian-American adv: Kang & Lee Advertising, New York. 

Eliot Kang, pres & CEO. 

Direct mktg: Digitas, Boston. David Kenny, chmn & CEO; 

Robert Hurley, exec VP-mktg. 





52 AT&T Wireless 



Magazine . . . . . . . . . . . . . . . . . . .$4,953 $4,502 10.0 


Newspaper . . . . . . . . . . . . . . . . .175,607 151,900 15.6 


Outdoor . . . . . . . . . . . . . . . . . . . . .5,045 4,195 20.3 

Network TV . . . . . . . . . . . . . . . . . .8,424 2 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .99,082 39,994 147.7 


Cable TV networks . . . . . . . . . . . .2,521 19 NA 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,506 NA 



Total . . . . . . . . . . . . . . . . . . . . .616,294 385,093 60.0 


AT&T wireless telephone svcs . .320,473 233,556 37.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$10,448 $7,627 37.0 

Earnings . . . . . . . . . . . . . . . . . . . . . .528 -461 NA 


Services . . . . . . . . . . . . . . . . . . . . .9,374 6,823 37.4 

Equipment . . . . . . . . . . . . . . . . . . .1,072 804 33.3 

Headquarters 

AT&T Wireless/7277 164th Ave., N.E., Redmond, Wash. 

98052/Phone: (425) 827-4500. 

Notes 

AT&T Wireless was split off of AT&T in July 2001. The unit, 

basically the AT&T Wireless Group segment of AT&T Corp., 

had previously been made a tracking stock to establish its financial 

performance and economic value. The company is one of 

the largest wireless communications service providers in the 

U.S. with 15.7 million subscribers just before the spinoff. 


Corporate: John D. Zeglis, chmn & CEO; Mohan Gyani, pres 

& CEO-mobility; Michael Keith, pres & CEO-fixed wireless; 

Kim Whitehead, sr VP-mktg; Bryan Trullinger, dir-online mktg. 

Ogilvy & Mather Worldwide, New York. Shona Seifert, exec 

grp dir. 

Digital mktg: Avenue A, Seattle. Clark M. Kokich, pres. 


Media svcs: Media Edge, New York. Beth Gordon, chmn. 

48 Bayer 



Magazine . . . . . . . . . . . . . . . . . .$13,505 $25,872 -47.8 


Newspaper . . . . . . . . . . . . . . . . . . . . .79 42 89.4 


Outdoor . . . . . . . . . . . . . . . . . . . . . .444 158 180.9 

Network TV . . . . . . . . . . . . . . . .136,377 130,140 4.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .14,198 10,347 37.2 

Syndicated TV . . . . . . . . . . . . . .40,492 43,551 -7.0 


Network radio . . . . . . . . . . . . . . . .1,968 1,351 45.7 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 235 NA 

Measured media . . . . . . . . . . .253,075 257,173 -1.6 


Total . . . . . . . . . . . . . . . . . . . . .648,910 659,419 -1.6 


Bayer pain relievers . . . . . . . . . .66,336 52,296 26.8 

Aleve pain relievers . . . . . . . . . . .64,710 57,311 12.9 

Alka-Seltzer remedies . . . . . . . .42,822 47,788 -10.4 

Advantage pet flea Rx . . . . . . . .32,626 30,170 8.1 

One-a-Day vitamins . . . . . . . . . . .19,452 35,258 -44.8 

Midol pain relievers . . . . . . . . . . .14,515 11,006 31.9 

Phillips Milk of Magnesia . . . . . . .11,204 11,892 -5.8 



Sales . . . . . . . . . . . . . . . . . . . . .$28,803 $29,232 -1.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .1,713 2,159 -20.7 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .8,961 8,108 10.5 

Operating income . . . . . . . . . . . . . .545 392 39.0 


Polymers . . . . . . . . . . . . . . . . . . .10,600 9,546 11.0 

Healthcare . . . . . . . . . . . . . . . . . . .9,326 8,953 4.2 

Chemicals . . . . . . . . . . . . . . . . . . . .3,976 3,884 2.4 

Agriculture . . . . . . . . . . . . . . . . . . .3,213 3,311 -3.0 

Headquarters 

Bayer/Bayerwerk, 51368 Leverkusen, Germany /Phone: 49-214-301. 

Bayer/100 Bayer Rd., Pittsburgh, Pa. 15205/Phone: (412) 777-2000. 


Corporate: Manfred Schneider, chmn-Bayer A.G.; Helge H. 

Wehmeier, pres & CEO-U.S.; Robert S. Walker, dir-mktg. 

Science Literacy Program: DDB Worldwide, New York. Ellen 

Fields, grp acct dir. 

Media buying: Initiative Media North America, New York. 

Lawrence Orell, exec VP-gm. 

Agriculture Division: 8400 Hawthorn Rd., P.O. Box 4913, Kansas 

City, Mo. 64120-0013/Phone: (816) 242-2000. Emil E. Lansu, presagriculture 

div; Jeff Pelaccio, mg-customer advocacy, crop protection 

prods; Dan Carrothers, dir mktg-garden & professional 

care prods; Alfred Amend, VP-mktg & sales; Joseph Rainone, 

VP-mktg & new prods; Mark Schneid, dir mktg-Bayer 

Advanced.


Consumer adv & media buying, Advantage flea control: 

Bernstein-Rein, Kansas City, Mo. Jane Stevens, sr VP; Dana 

Ferguson, VP. 

Media buying, Advantage flea control: Initiative Media North 

America, New York. Lawrence Orell, exec VP-gm. 

Companion animal prods, veterinary adv & livestock prods, 

equine prods, poultry prods: Stephens & Associates, Overland 

Park, Kan. Chuck Stephens, pres; Cathy McCormick, mgmt 

super. 

Crop protection & GPC prods: Valentine-Radford 

Communications, Kansas City, Mo. Chuck Curtis, chmn & 

CEO. 

Bayer Advanced: BBDO South, Atlanta. Jim O’Neill, VP-mg 

super. 

Bayer Biological Products: 4101 Research Commons, 79 

Alexander Dr.,, Research Triangle Park, N.C. 27709/Phone: (919) 

316-6396. Alison Arter, sr VP-commercial devel; Anthony Nagle, 

VP-coagulation; David Spencer, VP-respiratory & critical care; 

Joel Abelson, VP-immunoglobulins. 

Consumer Care Division: 36 Columbia Rd., P.O. Box 1910, 

Morristown, N.J. 07962-1910/Phone: (973) 254-5000. Gary S. 

Balkema, pres; Timothy G. Hayes, region head, Northern 

Americas. 

Alka-Seltzer, Alka-Seltzer Plus, Bayer aspirin, Phillips’ Milk of 

Magnesia, Bactine, Camphophenique: BBDO Worldwide, New 

York. Simon Marlow, exec VP, mg dir & dir natl acct svcs; 

Samantha Carmichael, exec VP-sr acct dir. 

Aleve, Aleve Cold & Sinus, Flintstone Vitamins, Bugs Bunny 

Vitamins, RID lice treatment, Midol, One-A-Day: BBDO 

Worldwide, Chicago. Anne Dooley, exec VP-client svc dir. 

Femstat, Midol, Mycelex: Euro RSCG Tatham, Chicago. 

Suzanne Lord, sr ptnr. 

Media buying: Initiative Media North America, New York. 

Lawrence Orell, exec VP & gm. 

Diagnostics Division: 511 Benedict Ave., Tarrytown, N.Y. 10591- 

5097/Phone: (914) 631-8000. Rolf Classon, pres-Diagnostics bus 

grp; Clyde Grimm, U.S. sr VP-sls, mktg & svcs-lab testing, point 

of care, critical care & self-testing diagnostics systems; Doug 

White, U.S. VP-sls & mktg, point of care & critical care prods; 

Joe Malta, U.S. VP-sls & mktg, self-testing segment. 

Lab Testing (clinical chemistry, hematology, nucleic acid, 

immunodiagnostics), Near patient testing (urine chemistry, blood 

gas, coagulation): Lehman Millett, Boston. Bruce Lehman, pres. 

Self-testing (Glucometer diabetes care): Healthcare Marketing 

Resources, Montreal, Quebec. Tom Sanner, pres. 

Pharmaceutical Division: 400 Morgan Lane, West Haven, 

Conn. 06516/Phone: (203) 812-2000. Karen Dawes, sr VP-mktg & 

sls, bus grp head; Tig Conger, VP-mktg, anti-infective prods 

(Cipro, Avelox); Nancy Bryan, VP-mktg, men’s health (Viadur, 

Verdenafil); Dona Conder-Flannery, VP-sales; Joseph Carofano, 

VP-sales; David Stellingworth, VP-managed markets; Laura 

Malis, mg-division comms. 

Cipro IV, Cipro tablets, Trasylol, Avelox, Bayer oncology, 

Bayer biologicals: Lyons Lavey Nickel Swift, New York. Joe 

Noel, sr VP & acct grp super. 

Coagulation - Koate, Kogenate: Dudnyk Healthcare West, San 

Francisco. Robin Mueller, acct mgr. 

Nimotop: Abelson-Taylor, Chicago. Terry Murray, acct exec. 

Viadur: Integrated Communications, Lawrenceville, N.J. 

78 BellSouth Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$5,790 $6,928 -16.4 


Newspaper . . . . . . . . . . . . . . . . . .37,157 36,345 2.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .8,957 5,140 74.3 

Network TV . . . . . . . . . . . . . . . . . .4,439 3,248 36.7 

Spot TV . . . . . . . . . . . . . . . . . . . .49,518 43,269 14.4 


Cable TV networks . . . . . . . . . . . . . .416 1 NA 

Network radio . . . . . . . . . . . . . . . . . . . .6 318 -98.1 


Internet . . . . . . . . . . . . . . . . . . . . . . . . .0 3,162 NA 

Measured media . . . . . . . . . . . .119,708 109,777 9.0 


Total . . . . . . . . . . . . . . . . . . . . .399,027 477,293 -16.4 


BellSouth telephone services . .118,591 105,661 12.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$26,151 $25,224 3.7 

Earnings . . . . . . . . . . . . . . . . . . . . .4,220 3,448 22.4 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .23,245 22,866 1.7 


Wireline communications . . . . . .18,351 17,524 4.7 

Domestic wireless . . . . . . . . . . . . .4,219 3,486 21.0 

Advertising & publishing . . . . . . .2,200 2,028 8.5 

Headquarters 

BellSouth Corp./1155 Peachtree St., Atlanta, Ga. 30309/Phone: 

(404) 249-2000. 


Corporate: Duane Ackerman, chmn & CEO; William Pate, VPadv 

& pr; F. Alan Blount, asst VP-corp adv; Gary Forsee, exec 

VP-chief of staff; Marci Raible, dir-media; Beth Mooney, dirbrand 

adv. 

Agency in review. 

Media Buying: Initiative Media North America, Atlanta. 

Richard Simms, exec VP & gm. 

BellSouth Advertising & Publishing Co. (BAPCO): 2247 North 

Lake Pkwy, Tucker, Ga. 30084/Phone: (678) 406-0885. Pamela 

Bishop, dir-adv. 

Hispanic adv: IAC Advertising, Miami. Yvonne Bonilla, acct 

exec. 


BellSouth Telecommunications (BST): 675 W. Peachtree St., 

Room 40K63, Atlanta, Ga. 30375/Phone: . Pamela Katz, dir-cons 

adv; Cathy Church, dir-bus to bus adv; Jan Farr, dir-event mktg. 


68 Berkshire Hathaway 



Magazine . . . . . . . . . . . . . . . . . .$26,247 $27,302 -3.9 


Newspaper . . . . . . . . . . . . . . . . . .8,200 10,306 -20.4 


Outdoor . . . . . . . . . . . . . . . . . . . . . .3,166 4,059 -22.0 

Network TV . . . . . . . . . . . . . . . .46,807 28,147 66.3 

Spot TV . . . . . . . . . . . . . . . . . . . .60,463 55,091 9.7 

Syndicated TV . . . . . . . . . . . . . .80,800 38,872 107.9 


Network radio . . . . . . . . . . . . . . . .19,730 12,025 64.1 

National spot radio . . . . . . . . . . .24,732 25,926 -4.6 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 517 NA 


Unmeasured media . . . . . . . . .113,942 82,681 37.8 

Total . . . . . . . . . . . . . . . . . . . . .455,767 330,724 37.8 


Geico insurance . . . . . . . . . . . .260,666 170,985 52.4 

Dairy Queen restaurants . . . . . .32,320 26,498 22.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$33,976 $24,028 41.4 

Earnings . . . . . . . . . . . . . . . . . . . . .3,328 1,557 113.7 


Flight services . . . . . . . . . . . . . . . .2,279 1,856 22.8 

Insurance group . . . . . . . . . . . . . .22,153 16,806 31.8 

Retail . . . . . . . . . . . . . . . . . . . . . . .1,864 1,402 33.0 

Scott Fetzer Cos. . . . . . . . . . . . . . . .963 1,021 -5.7 

Other . . . . . . . . . . . . . . . . . . . . . . .2,780 1,763 57.7 

Headquarters 

Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. 

68154/Phone: (402) 346-1400. 

Notes 

Berkshire Hathaway’s largest segment, insurance, is comprised of 

GEICO, General Re, Berkshire Hathaway Reinsurance Group 

and Berkshire Hathaway Direct Insurance Group. Because of 

higher unit costs at GEICO, the company says it is reducing its 

ad expenditures for this year. 


Corporate: Warren Buffett, chmn, pres & CEO. 

Ben Bridge Jewelers: 4th and Pike, Seattle, Wash. 98111/Phone: 

(206) 448-8800. John Bridge, vice chmn & co-CEO; Ed Bridge, 

pres & CEO; Steve Davolt, VP mktg. 

Publicis, Seattle. Amy Masterson, sr acct exec. 

Benjamin Moore: 51 Chestnut Ridge Road, Montvale, N.J. 

07645/Phone: (800) 344-0400. Yvan Dupuy, pres & CEO; Denis 

Abrams, exec VP & chief operating officer; Jan Bottcher, VP 

mktg. 

Benjamin Moore Paint: Gianettino & Meredith, Short Hills, 

N.J. Rick Riccardi, VP acct super. 

Borsheim’s: 120 Regency Pkwy., Omaha, Neb. 68114/Phone: 

(402) 391-0400. Susan M. Jacques, pres & CEO. 


Buffalo News: One News Plaza, Buffalo, N.Y. 14240/Phone: (716) 

849-3434. Stanford Lipsey, pub; Warren T. Colville, pres. 

Eric Mower & Associates, Syracuse, N.Y. Sandy Gingrich, acct 

mgmt; Bob Jordan, media buyer. 

Cort’s Furniture Rental: 11250 Waples Mill Lane Suite 500, 

Fairfax, Va. 22030/Phone: (703) 968-8500. Paul Arnold, CEO; 

Steve Jobs, pres; Lloyd Henson, chief operating officer. 

Arnold Communications, McLean, Va. Scott Stoughton, acct dir. 

GEICO: Government Employee’s Insurance Co., 1 GEICO Plaza, 

Washington, DC 20076/Phone: (800) 824-5404. Tony Nicely, pres; 

Edward W. Ward, VP-mktg. 

GEICO Direct Auto Insurance: Martin Agency, Richmond, 

Va. Kathy Tappen, sr VP & mgmt super; Mike Boyd, acct super. 

Hispanic adv: Lopez Negrete Communications, Houston. 

Sheila Dougherty, grp acct dir. 

H.H. Brown Shoe Co.: 124 West Putnam Ave, Greenwich, Conn. 

068300/Phone: (203) 661-2424. Jim Issler, pres & chief operating 

officer; Lowell Shoe Co: Walter Nizinski, pres; Dexter Shoe Co: 

David DiPasqual, CEO; Steve Lunder, VP mktg & brand mgr; 

Karen Pitts, VP mktg golf div. 

Dexter Shoe: Mullen, Wenham, Mass. Bruce Gold, sr VP & 

grp acct dir. 

Helzberg Diamonds: 1825 Swift, North Kansas City, Mo. 

64116/Phone: (800) 669-7780. Jeff Comment, chmn; John 

Goodman, sr VP-mktg & adv; Linda Baker, adv dir. 

Earle Palmer Brown, Philadelphia. Leslie Whitham-DeGoler, 

VP-mgmt super; Mike Drazen, chief creative officer & mg ptnr. 

Media svcs: Media Edge, New York. Beth Gordon, chmn & 

CEO; Mitch Burg, exec VP, chief operating officer & mg ptnr. 

International Dairy Queen: 7505 Metro Blvd., P.O. Box 39286, 

Edina, Minn. 55439/Phone: (952) 830-0200. Charles W. Mooty, 

pres & CEO; Michael Keller, VP-mktg; Chuck Schwalbe, dirmktg. 

Grey Worldwide, New York. Mike Gaertner, exec VP. 

Media Buying: MediaCom, New York. Larry Sayer, sr VP & 

grp media dir. 

Johns Manville: 717 17th St, Denver, Colo. 80217-5108/Phone: 

(303) 978-2000. Charles L. Henry, chmn & CEO. 

Air Handling Systems, Commercial & Industrial Roofing, 

Engineered Products, Fire Protection Systems, Pipe & 

Equipment Insulations: BSM & R, Denver. Ed Brozena, CBC, 

pres & CEO; Bob Collier, CBC, sr acct super; Joe Kremer, CBC, 

sr acct super; Pam Peccolo, CBC, acct super. 

Comfort Therm: McClain Finlow Advertising, Denver. Marie 

Revenew, mgmt super; Tony Fonk, acct exec; Tom Leyden, creative 

dir; Steve Whittier, asst creative dir; Harry Liggatt, copywriter. 

Jordan’s Furniture: 100 Stockwell Dr, Avon, Mass. 02322/Phone: 

(508) 580-4900. Barry Tatelman, pres. 

Blitz Media, South Natick, Mass. Marci Cohen, pres. 

Justin Industries: 2821 W. 7th St., Ft. Worth, Texas 76101/Phone: 

(817) 336-5125. Harrold Melton, pres & CEO Acme Building 

Brands; Randy Watson, pres & CEO Justin Brands. 

Media buying, Acme Brands: Felsware, Fort Worth, Texas. 

Matt Fels, pres. 

Chippewa footwear, Justin, Justin Juniors, Justin work boot, 

Nacona boots: The Balcom Agency, Fort Worth, Texas. Stuart 

Balcom, pres. 

Tony Lama: Lara & Robertson Creative, El Paso, Texas. Rick 

Lara, pres. 

Media placement, Tony Lama: In-house. 

MidAmerica Energy Holdings: 666 Grand Ave, Des Moines, 

Iowa 50309/Phone: (515) 242-4300. Greg E. Abel, pres. 

Bozell, Omaha. Kevin Hutchinson, mgmt super. 

Nebraska Furniture Mart: 700 South 72nd. St., Omaha, Neb. 

68114/Phone: (402) 397-6100. Irv Blumkin, chmn & CEO; Louie 

Blumkin, chmn emeritus; Ron Blumkin, pres & chief operating 

officer; Mark Hamilton, dir-mktg; Teri Harold, adv mgr. 

Red Stone Communications, Omaha. Gail Johnston, VP. 

Media svcs: In-house. Teri Harold, adv mgr. 

R.C. Willey Home Furnishings: 2301 South 300 West, Salt Lake 

City, Utah 84115/Phone: (801) 461-3900. William Child, CEO; 

Clark Yospe, VP-mktg & adv. 

In-house. 

See’s Candies: 210 El Camino Real, South San Francisco, Calif. 

94080/Phone: (650) 583-7307. Charles Huggins, pres; Richard Van 

Doren, VP-mktg. 

Media svcs: Publicis & Hal Riney, San Francisco. Hugo Lai, 

assoc media dir. 

Shaw Industries: 616 E. Walnut Ave, Dalton, Ga. 30722/Phone: 

(706) 278-3812. Robert Shaw, chmn & CEO; Julian D. Saul, pres. 

In-house. C.K. Bevil, dir-mktg comms. 

Star Furniture: 16666 Barker Springs Rd, Houston, Texas 

77084/Phone: (281) 492-5433. Mark Schriber, pres. 

Bdcast Adv: Sachnowitz & Co, Houston. Brad Deutser, VP & 

grp creative dir. 

Creative: In-house. 

73 Best Buy Co. 



Magazine . . . . . . . . . . . . . . . . . . .$11,913 $403 NA 


Newspaper . . . . . . . . . . . . . . . . .169,049 145,799 15.9 

National newspaper . . . . . . . . . . .3,706 202 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . .288 75 281.3 

Network TV . . . . . . . . . . . . . . . . .25,778 464 NA 

Spot TV . . . . . . . . . . . . . . . . . . . . .61,912 86,132 -28.1 

Syndicated TV . . . . . . . . . . . . . . . . . .178 273 -34.8 

Cable TV networks . . . . . . . . . . .16,994 15,747 7.9



Network radio . . . . . . . . . . . . . . . . . .377 0 NA 

National spot radio . . . . . . . . . . . . . .143 3,964 -96.4 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 54 NA 



Total . . . . . . . . . . . . . . . . . . . .446,672 361,588 23.5 


Best Buy stores . . . . . . . . . . . . .290,180 253,022 14.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,327 $12,494 22.7 

Earnings . . . . . . . . . . . . . . . . . . . . . .396 347 14.1 

Headquarters 

Best Buy Co./7075 Flying Cloud Dr., P.O. Box 9312, Eden Prairie, 

Minn. 55440/Phone: (612) 947-2000. 

Notes 

Fiscal year ended February 1, 2001. 


Corporate: Richard M. Schulze, founder, chmn & CEO; Brad 

Anderson, vice chmn, pres & chief operating officer; Julie M. 

Engel, sr VP-adv; Michael Linton, sr VP-strategic mktg; Mary 

Miller, VP-strategic mktg; Barry Judge, VP-mktg, BestBuy.com; 

Jeffrey C. Maynard, VP-strategic mktg. 

Best Buy Advertising (In-house). Ruby Anik, VP-media svcs; 

Ric West, VP-print creative; Tom Siqveland, dir-media rsch & 

plng. 

Media buying natl bdcast: Starcom Worldwide, Chicago. John 

Muszynski, chief investment officer. 

21 Bristol-Myers 

Squibb Co. 



Magazine . . . . . . . . . . . . . . . . . .$115,956 $79,896 45.1 


Newspaper . . . . . . . . . . . . . . . . . . .8,523 3,199 166.4 

National newspaper . . . . . . . . . . .1,984 553 258.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . .1,128 1,237 -8.8 

Network TV . . . . . . . . . . . . . . . . .195,418 135,460 44.3 

Spot TV . . . . . . . . . . . . . . . . . . . . .8,272 8,039 2.9 

Syndicated TV . . . . . . . . . . . . . . .32,554 22,419 45.2 


Network radio . . . . . . . . . . . . . . . . .3,156 671 370.1 

National spot radio . . . . . . . . . . . .3,240 831 290.2 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 45 NA 



Total . . . . . . . . . . . . . . . . . . . .1,190,656 1,009,590 17.9 


Herbal Essence haircare . . . . . .62,409 59,581 4.7 

Pravachol cholesterol Rx . . . . .62,006 0 NA 

Clairol haircare . . . . . . . . . . . . . . .57,910 41,038 41.1 

Excedrin pain remedies . . . . . . .47,830 60,287 -20.7 

Bristol-Myers Squibb Rx . . . . . . .41,590 10,216 307.1 

Buspar anxiety Rx . . . . . . . . . . .28,664 1,251 NA 

Viactiv nutritional supplements . .27,267 15,680 73.9 

Glucophage diabetes Rx . . . . . . .25,821 43,209 -40.2 

Glucovance diabetes Rx . . . . . . .16,389 0 NA 

Keri lotion . . . . . . . . . . . . . . . . . . .13,948 9,232 51.1 

Infusium haircare . . . . . . . . . . . . .11,224 4,679 139.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$18,216 $16,878 7.9 

Earnings . . . . . . . . . . . . . . . . . . . .4,309 3,789 13.7 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .12,114 10,631 13.9 


Medical . . . . . . . . . . . . . . . . . . . . .16,322 15,329 6.5 

Clairol . . . . . . . . . . . . . . . . . . . . . . .1,894 2,020 -6.2 

Headquarters 

Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 

10154/Phone: (212) 546-4000. 

Notes 

As part of a new focus on medicines, Bristol-Myers Squibb is 

selling Clairol to Procter & Gamble (for $4.95 billion in cash) and 

recently divested Zimmer, an orthopedic implant manufacturer. 

Clairol returns are in those of Bristol-Myers Squibb in this report. 


Corporate: Charles A. Heimbold Jr., chmn; Peter Dolan, pres & 

CEO. 

Clairol: 1 Blachley Rd., Stamford, Conn. 06922/Phone: (203) 357- 

5000. William Susetka, pres-U.S. retail; Elizabeth Read, dir-haircolor; 

Andrew Shepard, dir-haircare/skincare; Debra Leipman- 

Yale, pres-Clairol Intl; Jeanne Matson, VP & gm-Clairol prof 

prods; Stephen Sadove, sr VP & pres ww beauty care & nutritionals; 

Peter J. Spengler, VP-global mktg svcs; Margaret Kelly, 

VP-adv svcs; David Grueneberg, dir-media plng; John Cavicchi, 

dir-bdcast buying. 

Aussie, Daily Defense, Herbal Essences, Infusium 23, Renewal 

5X: Kaplan Thaler Group, New York. Linda Kaplan Thaler, pres 

& CEO; Robin Koval, exec VP & dir-client svcs. 

Hydrience, Lasting Color, Loving Care, Natural Instincts, Nice 

’n Easy, Revitalique, Textiles & Tones, Ultress, Xtreme FX: FCB 

Worldwide, New York. Cynthia Perry, exec VP & ww acct dir. 

E-business, New Business, CRM, Digital Media Plng: FCB 

New York, New York. Cynthia Perry, exec. VP & ww acct dir. 

Mead Johnson Nutritionals: 2400 W. Lloyd Expy., Evansville, 

Ind. 47721/Phone: (812) 429-5000. Randall Alsmai, pres; Jerry 

McCabe, sr VP-global medical sls; Greg Venner, VP-infant formula 

mktg. 

Boost, ChoiceDM, Enfamil, Enfamil AR, LactoFree, 

Nutramigen, ProSobee, Viactiv: D’Arcy Masius Benton & 

Bowles, St. Louis. Margaret Sims, sr VP & grp acct dir. 

U.S. Pharmaceutical Group: 777 Scudders Mill Rd., Plainsboro, 

N.J. 08536/Phone: (609) 897-2000. Richard Lane, pres-ww medicines; 

Mark Durand, VP-neuroscience; Rosemary Crane, pres- 

U.S. primary care; Tom Chetrick, VP-cons/patient mktg; Mark 

Kreston, pres-cons medicines. 

Glucophage, Glucovance: Adient, Wayne N.J. Jim Clifford, 

pres. 

Cefzil antibiotic Rx, Plavix, Pravachol, Tequin antibiotic Rx: 

Robert A. Becker Euro RSCG, New York. Sander Slaum, CEO. 

Excedrin, Excedrin PM: Bozell, New York. Tom Bernardin, pres. 

Megace: KFS & Associates, Princeton, N.J. Dave Stuteville, 

VP-client svcs. 

Comtrex, Keri Lotion: Gotham, New York. Tracy Morgan, acct 

exec. 

Media buying, Comtrex, Keri Lotion: In-house. 

Worldwide Consumer Medicines: 777 Scudders Mill, Plainsboro, 

N.J. 08536/Phone: (609) 897-2000. Mark Kreston, pres. 

Excedrin, Excedrin PM, Nuprin: Bozell, New York. Jim 

Harrington, sr ptnr & dir-client svcs. 

Comtrex, Keri: Gotham, New York. Martin Smith, vice chmn; 

Lynn Keefer, exec VP. 

91 Campbell Soup Co. 



Magazine . . . . . . . . . . . . . . . . . .$67,566 $45,547 48.3 

Sunday magazine . . . . . . . . . . .20,604 12,117 70.0 

Newspaper . . . . . . . . . . . . . . . . . .2,603 1,452 79.3 

National newspaper . . . . . . . . . . . .280 195 43.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .20 68 -71.2 

Network TV . . . . . . . . . . . . . . . . .58,982 61,027 -3.4 

Spot TV . . . . . . . . . . . . . . . . . . . .18,836 18,781 0.3 

Syndicated TV . . . . . . . . . . . . . . . .7,973 19,893 -59.9 


Network radio . . . . . . . . . . . . . . . . .7,510 2,266 231.5 

National spot radio . . . . . . . . . . . . .3,411 2,284 49.4 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 203 NA 



Total . . . . . . . . . . . . . . . . . . . . . .331,163 281,095 17.8 


Campbell’s soups . . . . . . . . . . . .108,979 89,736 21.4 

Pepperidge Farm foods . . . . . . . .44,061 23,524 87.3 

V8 juices . . . . . . . . . . . . . . . . . . . .33,505 33,623 -0.4 

Swanson broths . . . . . . . . . . . . . .15,622 17,740 -11.9 



Sales . . . . . . . . . . . . . . . . . . . . . . .$6,267 $6,424 -2.4 

Earnings . . . . . . . . . . . . . . . . . . . . . . .714 724 -1.4 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .4,668 4,804 -2.8 

Operating income . . . . . . . . . . . . . .1,112 1,163 -4.4 


Soup & sauces . . . . . . . . . . . . . . .4,306 4,423 -2.6 

Biscuits & confectionery . . . . . . . .1,462 1,430 2.2 

Away from home . . . . . . . . . . . . . . .533 507 5.1 

Headquarters 

Campbell Soup Co./World Headquarters, Campbell Place, 

Camden, N.J. 08103-1799/Phone: (856) 342-4800. 

Notes 

Campbell named Douglas R. Conant, president of Nabisco 

Foods, as its new CEO in January 2001, succeeding David 

Johnson who left the president-CEO position in 1997 only to 

return in 1999 in the same post as an interim after Dale Morrison 

was ousted because of continuing poor sales results. Once of Mr. 

Conant’s first moves was to purchase a variety of European dry 

soup and sauce brands from Unilever. He then split Campbell’s 

North American operations into two units, soup and the rest of 

Campbell’s business. The realignment was made “to sharpen our 

focus on consumer marketing and competitive strategies for 

soup,” he said. The company in July 2001, after announcing poor 

results, said it would increase marketing spending by 15%. 


Corporate: Douglas R. Conant, pres & CEO; Carl Johnson, sr 

VP-corp strategy, bus devel & sls tech; Larry S. McWilliams, sr 

VP-sales & chief customer officer; Patrick O’Malley, VP-global 

supply chain. 

Away From Home Division: Campbell Place, Camden, N.J. 

08103-1799/Phone: (856) 342-4800. Joe Kiely, pres. 

No agency. 

Godiva Chocolatier: 355 Lexington Ave., New York, N.Y. 

10017/Phone: (212) 984-5900. Archbold van Beuren, pres-Godiva 

ww; Eugene Dunkin, pres-Godiva intl; Katherine B. Green, sr 

VP & gm-N. Amer. retail; Michael Simon, VP-N. Amer. mktg. 

Margeotes/Fertitta & Partners, New York. George Fertitta, 

pres; Liz Morrow, media dir. 

North America Beverage & Sauce Division: Campbell Place, 

Camden, N.J. 08103-1799/Phone: (856) 342-4800. Jim Goldman, 

pres-N. Amer. beverage and sauces; Paul Groundwater, VPmktg, 

sauces & prepared food. 

Franco American Foods, Pace sauces, Prego sauces, V8 beverages: 

Y&R Advertising, New York. Shelley Diamond, exec VP & 

mg dir. 

Media buying: Media Edge, New York. Suzanne Kaufman, 

exec VP & plng dir. 

North America Soup Division: Campbell Place, Camden, N.J. 

08103-1799/Phone: (856) 342-4800. Andrew Hughson, pres-U.S. 

soup; Jeremy Fingerman, VP-U.S. soup; Diane Teer, VP-new bus 

devel. 

Chunky soups, new prods, Supper Bakes: Y&R Advertising, 

New York. Shelley Diamond, exec VP & mg dir. 

Healthy Request soups, Condensed soups, new prods, Ready 

To Serve Classic soups, Select soups, Simply Home, Soup to go, 

Swanson broth: BBDO Worldwide, New York. Tom Sebok, exec 

VP, mg dir; Paul Reilly, sr VP, sr acct dir. 

Media buying: Media Edge, New York. Suzanne Kaufman, 

exec VP & plng dir. 

Pepperidge Farm: 595 Westport Ave., Norwalk, Conn. 

06851/Phone: (203) 846-7000. David Albright, pres; Patrick J. 

Callaghan, sr VP-bus devel & pres-frozen foods; Geralyn Breig, 

VP-mktg; Vincent Melchiorre, VP-biscuit mktg; Maureen Linder, 

bus dir-bakery mktg; Barbara Eden, dir-mktg svcs. 

Y&R Advertising, New York. Shelley Diamond, exec VP-mg 

dir. 

Media buying: Media Edge, New York. Susan Young, media 

accts dir. 

77 Cendant Corp. 



Magazine . . . . . . . . . . . . . . . . . .$12,326 $16,220 -24.0 

Sunday magazine . . . . . . . . . . . . . . .761 183 316.0 

Newspaper . . . . . . . . . . . . . . . . . .37,146 40,212 -7.6 


Outdoor . . . . . . . . . . . . . . . . . . . .20,904 17,217 21.4 

Network TV . . . . . . . . . . . . . . . . .38,915 46,338 -16.0 

Spot TV . . . . . . . . . . . . . . . . . . . .18,509 14,012 32.1 

Syndicated TV . . . . . . . . . . . . . . . .5,270 4,636 13.7 


Network radio . . . . . . . . . . . . . . . . .5,174 1,450 256.9 


Internet . . . . . . . . . . . . . . . . . . . . .17,631 6,248 182.2 

Yellow Pages . . . . . . . . . . . . . . . . .7,000 7,000 0.0 



Total . . . . . . . . . . . . . . . . . . . . .409,821 297,375 37.8 


Century 21 real estate . . . . . . . .30,830 35,199 -12.4 

Avis rent-a-car . . . . . . . . . . . . . .28,799 25,368 13.5 

Move.com online . . . . . . . . . . . . .18,428 0 NA 

Days Inn hotels . . . . . . . . . . . . . . .17,377 15,636 11.1 

Ramada hotels . . . . . . . . . . . . . . .16,879 17,137 -1.5 

Coldwell Banker real estate . . . . .11,199 22,204 -49.6 

Super 8 motels . . . . . . . . . . . . . .10,396 6,341 64.0 



Sales . . . . . . . . . . . . . . . . . . . . . . .$3,930 $4,521 -13.1 

Earnings . . . . . . . . . . . . . . . . . . . . . .602 -55 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,226 3,482 -7.4 


Travel . . . . . . . . . . . . . . . . . . . . . . . .1,243 1,239 0.3 

Real estate franchise . . . . . . . . . . . .593 571 3.9 

Diversified services . . . . . . . . . . . . .590 1,099 -46.3 

Insurance/wholesale . . . . . . . . . . . .574 575 -0.2 

Relocation . . . . . . . . . . . . . . . . . . . .448 415 8.0 

Mortgage . . . . . . . . . . . . . . . . . . . . .423 397 6.5 

Headquarters 

Cendant Corp./9 W. 57th St., New York, N.Y. 10019/Phone: (212) 

413-1800. 


Corporate: Henry R. Silverman, chmn, pres & CEO; James E. 

Buckman, vice chmn & genl counsel; Stephen P. Holmes, vice 

chmn and chmn & CEO-travel div; John W. Chidsey, chmn & 

CEO-vehicle svcs div; Thomas D. Christopoul, sr exec VP & 

chief administrative officer; Samuel L. Katz, chief strategic officer, 

sr exec VP, chmn & CEO travel distribution div; Richard 

A. Smith, chmn & CEO-real estate div; Scott E. Forbes, exec VP 

& grp mg dir-Cendant Europe.


AmeriHost Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Bob Weller, pres & CEO; Brenda 

Eddy, AmeriHost mktg. 

B. Eddy & Associates, Powell, Ohio. Brenda Eddy, pres. 

Avis Rent a Car System: 6 Sylvan Way, Parsippany, N.J. 

07054/Phone: (972) 428-3900. Scott Deaver, exec VP-mktg. 

McCann-Erickson Worldwide, New York. 

Promo, collateral: Impax Marketing Communications, 

Philadelphia. Jennifer Moyer, VP. 

Century 21 Real Estate Corp.: 6 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Robert Moles, pres-Real Estate 

Group; Van Davis, pres-chief operating officer; Steve Savino, 

exec VP-global mktg; Deb Chandler, VP-bus devel, events, 

recognition; Valerie Mercurio, VP-interactive mktg; Jake Stanton, 

sr VP-franchise support; David Hardy, sr VP-bus devel. 

Lowe Lintas & Partners, New York. Jack Wheaton, exec VP; 

Gigi Safonte, VP-acct super. 

Online: Blue Dingo, New York. Joe Beatrice, partner-CEO; 

Roland Grybauskas, partner-exec creative dir. 

Promo: BFG Communications, Hilton Head, S.C. Kevin 

Meany, pres. 

Coldwell Banker: 6 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Regina Taylor, sr VP-mktg; Terri Vaccorino, VPcons 

mktg; Michelle Furdyna, dir-adv & Internet mktg. 

Kaplan Thaler Group, New York. Robin Koval, exec VP-client 

svcs & strategy. 

Days Inns Worldwide: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Joe Kane, pres & CEO; Nancy 

Poor, VP-mktg; Bob Cannon, VP-regional mktg. 

Decker, Glastonbury, Conn. Andrew Maguire, chief operating 

officer & exec VP. 

ERA Real Estate: 1 Campus Dr, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Peter Burgdorff, pres & CEO; Debbie Bifulco, sr 

VP-mktg; Lynne Roth, dir-adv. 

Christy MacDougall Mitchell, New York. Claudine 

Ougourlian, acct super. 

Media plng: MediaCom, New York. Jim Poncarelli, dir-client 

svcs. 

Fairfield Resorts: 8669 Commodity Circle, Orlando, Fla. 

32819/Phone: (407) 370-5200. Bryant Raper, sr VP-mktg. 

No agency. 

Howard Johnson: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Mary Mahoney, pres & CEO; Chris Trick, VPmktg; 

Keri Tramontano, dir-natl mktg; Andrew Miller, mgr-pr. 

Christy MacDougall Mitchell, New York. Steve Bennett, acct 

super; Keren Tamir, acct rep. 

Media buying: MediaCom, New York. Brett Itskowitch, VPdir 

AOR. 

Jackson Hewitt: 339 Jefferson Rd., Parsippany, N.J. 

07054/Phone: (973) 496-1040. Michael Lister, pres & chief operating 

officer; Peter Tahinos, VP-mktg. 

Grey Worldwide, New York. Rick Cusato, sr VP; Sharon 

Cohn, acct super. 

Knights Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Bruce Bloom, pres-CEO; Marilyn 

McHugh, VP-mktg. 

Musselman Advertising, Allentown, Pa. Jamie Musselman, 

pres & acct exec; Colleen Ramnath, acct mgr. 

Ramada: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 496- 

9700. Steve Belmonte, pres; Tim Pigsley, VP-mktg. 

Impax Marketing Communications, Philadelphia. Jay Arnold, 

CEO; Lisa Palmarini, acct super. 

Media plng: Harmelin & Associates, Bala Cynwyd, Pa. Merry 

Heim, media dir. 

Super 8 Motels: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Robert Weller, pres & CEO; Tom McNulty, VPmktg; 

Linda J. Arnold, VP-field mktg & sls. 

Grey Worldwide, New York. Rick Cusato, sr VP; Sharon 

Cone, acct super. 

Travelodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 

428-9700. Robert T. Foley, pres & CEO; Teri Danahey, VP-mktg; 

Marybeth Lombardino, dir-regional mktg; Larry Mueller, dirinteractive 

mktg. 

Agencies assigned on project basis. 

Media buying: MediaCom, New York. Brooke Goldstein, VPacct 

dir. 

Villager Lodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Ken Rodgers, pres & CEO; Bob Greeson, dirmktg; 

Mark Merriman, dir-field sales & mktg; Emanuel Naim, 

mgr-pr; Cathleen Appio, mktg mgr. 

Musselman Advertising, Allentown, Pa. Jamie Musselman, 

pres & creative dir; Colleen Ramnath, acct exec. 

Wingate Inn International: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Keith Pierce, pres & CEO; Lisa 

Theodore, VP-mktg. 

Impax Marketing Communications, Philadelphia. Jay Arnold, 

CEO; Lisa Palmarini, acct super. 

64 Circuit City Stores 



Magazine . . . . . . . . . . . . . . . . . . . . .$152 $172 -11.4 

Sunday magazine . . . . . . . . . . . . . . .63 436 -85.6 

Newspaper . . . . . . . . . . . . . . . .208,209 300,925 -30.8 


Outdoor . . . . . . . . . . . . . . . . . . . . . .400 791 -49.4 

Network TV . . . . . . . . . . . . . . . . .20,548 2,417 750.2 

Spot TV . . . . . . . . . . . . . . . . . . .104,977 120,035 -12.5 




National spot radio . . . . . . . . . . . . . . .0 16 NA 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 8 NA 



Total . . . . . . . . . . . . . . . . . . . .478,998 496,904 -3.6 


Circuit City Stores . . . . . . . . . .349,848 424,192 -17.5 

CarMax auto superstores . . . . . .47,720 57,797 -17.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$12,959 $12,614 2.7 

Earnings . . . . . . . . . . . . . . . . . . . . . . .161 198 -18.7 


Circuit City . . . . . . . . . . . . . . . . . .10,485 10,599 -1.1 

CarMax . . . . . . . . . . . . . . . . . . . . . .2,501 2,015 24.1 

Headquarters 

Circuit City Stores/9950 Mayland Dr., Richmond, Va. 23233- 

1464/Phone: (804) 527-4000. 

Notes 



Corporate: Richard Sharp, chmn; Alan McCollough, pres & 

CEO; Fiona Dias, sr VP-mktg. 

CarMax Auto Superstore, Circuit City: FCBi, Chicago. Zain 

Raj, pres. 

Media buying: In-house. 

81 Clorox Co. 



Magazine . . . . . . . . . . . . . . . . . .$86,942 $60,220 44.4 

Sunday magazine . . . . . . . . . . . . . .7,113 5,946 19.6 

Newspaper . . . . . . . . . . . . . . . . . . . . .83 106 -22.5 

National newspaper . . . . . . . . . . . . . . .0 7 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .7 173 -95.7 

Network TV . . . . . . . . . . . . . . . . .84,078 79,439 5.8 

Spot TV . . . . . . . . . . . . . . . . . . . .13,803 19,504 -29.2 

Syndicated TV . . . . . . . . . . . . . . . .20,113 18,618 8.0 


Network radio . . . . . . . . . . . . . . . .6,641 2,605 154.9 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 205 NA 


Unmeasured media . . . . . . . . . .119,121 159,403 -25.3 

Total . . . . . . . . . . . . . . . . . . . . .397,070 403,552 -1.6 


Clorox cleaning products . . . . . .115,071 70,666 62.8 

Glad plastic bags . . . . . . . . . . . . .29,213 14,568 100.5 

Hidden Valley salad dressings . .27,081 24,088 12.4 

Brita pitcher & filters . . . . . . . . .16,369 27,104 -39.6 

Fresh Step cat litter . . . . . . . . . .14,299 6,097 134.5 

Gladware containers . . . . . . . . . .12,272 12,655 -3.0 

Liquid Plumr drain cleaner . . . . .11,207 12,432 -9.9 

KC Masterpiece sauce . . . . . . . .10,346 5,249 97.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$4,083 $4,003 2.0 

Earnings . . . . . . . . . . . . . . . . . . . . . .394 246 60.2 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,455 3,401 1.6 

Operating income . . . . . . . . . . . . .1,006 971 3.6 

Headquarters 

Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271-7000. 

Notes 

Fiscal year ends June 30, but results are for period ending in 

2000 and not 2001. All financial information has been restated to 

include the January 29, 1999 merger with First Brands, which 

was accounted for as a pooling of interests. 


Corporate: Craig Sullivan, chmn & CEO; Jerry Johnston, pres & 

chief operating officer; Larry Peiros, grp VP; Rich Conti, grp VP; 

Scott Weiss, VP-Brita pdts; Charlie Couric, VP & gm-food & prof 

pdts & seasonal; David Matz, VP & gm-laundry, homecare; Glenn 

Savage, VP & gm-Glad pdts div; Beth Springer, VP-mktg, Glad 

pdts div; Dan Dahlgren, VP-mktg, auto care; Tony Gerst, VPmktg, 

laundry & homecare divs; Derek Gordon, dir-mktg; George 

Roeth, VP-mktg; Alain Zutter, dir-media svcs; Bill Morrissey, VPmktg, 

new initiatives; Doug Milliken, VP-brand devel. 

DDB Worldwide, San Francisco. Dan Odishoo, mg ptnr. 

Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres & 

CEO. 

Interactive: Tribal DDB, San Francisco. 

Media buying: Optimum Media Direction, New York. Page 

Thompson, media dir. 

32 Coca-Cola Co. 



Magazine . . . . . . . . . . . . . . . . . . .$13,515 $24,585 -45.0 

Sunday magazine . . . . . . . . . . . . . . .361 2,955 -87.8 

Newspaper . . . . . . . . . . . . . . . . . . .3,219 1,151 179.8 

National newspaper . . . . . . . . . . . . . .211 546 -61.4 

Outdoor . . . . . . . . . . . . . . . . . . . . .3,424 5,965 -42.6 

Network TV . . . . . . . . . . . . . . . . .215,129 149,311 44.1 

Spot TV . . . . . . . . . . . . . . . . . . . .75,959 90,027 -15.6 

Syndicated TV . . . . . . . . . . . . . . .32,879 27,620 19.0 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,102 NA 



Total . . . . . . . . . . . . . . . . . . . .894,897 867,192 3.2 


Coca-Cola & Diet Coke 

soft drinks . . . . . . . . . . . . . .208,628 174,617 19.5 

Sprite soft drinks . . . . . . . . . . . .83,972 68,385 22.8 

Minute Maid fruit drinks . . . . . . .38,141 41,380 -7.8 

Powerade sports drinks . . . . . . .32,247 17,601 83.2 

Dasani bottled water . . . . . . . . . .23,316 3,341 597.8 



Sales . . . . . . . . . . . . . . . . . . . . .$20,458 $19,805 3.3 

Earnings . . . . . . . . . . . . . . . . . . . . .2,177 2,431 -10.4 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .7,870 7,519 4.7 

Operating income . . . . . . . . . . . . .1,406 1,436 -2.1 

Headquarters 

Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 

676-2121. 

Notes 

Coca-Cola shook up its agency assignments in late September. 

The big move dropped Lowe Lintas & Partners, New York, as 

the agency on the Sprite account in favor of Ogilvy & Mather 

Worldwide. Wieden & Kennedy, Portland, Ore., lost Powerade 

sports drink, which is expected to land at Foote, Cone & 

Belding, Chicago, and Diet Coke, to go to Lowe Lintas & 

Partners. Leo Burnett was removed from the Minute Maid 

account, which hadn’t been reassigned to another agency in late 

September. Burnett also lost Coca-Cola Classic seasonal promotions 

assignments, and its sister agency in Bcom3 Group, D’Arcy 

Masius Benton & Bowles, St. Louis, lost Coca-Cola’s Nascar promotion 

work. Bcom3’s Coca-Cola work is expected to fall to 

McCann-Erickson Worldwide. Additionally, Cliff Freeman & 

Partners, New York, in late August resigned the Fanta and KMX 

energy drink accounts. Fanta went to Ogilvy & Mather. 


Corporate: Douglas N. Daft, chmn, board-dir & CEO; Stephen 

C. Jones, sr VP & chief mktg officer; Nick Bishop, VP, cons connections, 

Coca-Cola mktg div. 

Minute Maid Company: 2000 St. James Place, Houston, Texas 

77056/Phone: (713) 888-5000. Donald R. Knauss, pres & CEO; 

Bradley Goist, VP & mg dir refrigerated beverages team; Michael 

H. Keown, VP & mg dir shelf-stable beverages team; Larry P. 

Stanek, VP-consumer & marketplace knowledge; Charles 

Torrey, dir-mktg, refrigerated beverages team; John Roddey, dirmktg, 

shelf-stable beverages team; Shawn Sugarman, VP & gm, 

bottler juice brand team & bus devel; Laura Lopez, mg dir, bottler 

juice brand team. 

Hi-C, Minute Maid: Agency assignment pending. 

North America Group: One Coca-Cola Plaza, Atlanta, Ga. 

30313/Phone: (404) 676-2121. Jeffrey T. Dunn, pres; Jan Hall, sr 

VP-mktg. 

Coca-Cola Classic: McCann-Erickson Worldwide, New York. 

William Grogan, exec VP, grp dir. In the Coca-Cola realignment 

of agency responsibilities, McCann is expected to get Coke 

Classic’s sports theme advertising from Wieden & Kennedy, 

Coke Classic’s seasonal ads from Leo Burnett and Coke Classic’s 

creative work regarding its sponsorship with Nascar racing from 

D'Arcy Masius Benton & Bowles. 

Fruitopia: Leo Burnett USA, Chicago. Phil Rubel, exec VP, 

acct dir. 

COOL from Nestea, Dasani water, Mello Yello, Pibb Xtra: Berlin, 

Cameron & Partners, New York. Martin Navarrete, acct dir. 

Diet Coke: Lowe Lintas & Partners, New York. 

Simply Orange Juice: Doner, Southfield, Mich Monica Tysell, 

exec VP & acct dir. 

Sprite: Ogilvy & Mather Worldwide, New York. 

African-American adv, Coca-Cola Classic, Sprite: Burrell 

Communications Group, Chicago. Mark Miranda, dir-client 

svcs; McGhee Williams, exec VP & gm.


Hispanic adv, Coca-Cola Classic, Sprite: Lapiz, Chicago. 

Delores Kunda, sr VP & pres-Lapiz. 

Media buying: Universal McCann, New York. 

N. Amer. regional adv: Fitzgerald & Co., Atlanta. Lisa Galanti, 

mg dir; Russ Leblanc, VP & mgmt super. 

Natl & local media plng: MediaVest, New York. Mark Buttitta, 

sr VP & media dir. 

90 Colgate-Palmolive Co. 



Magazine . . . . . . . . . . . . . . . . . .$26,575 $23,255 14.3 


Newspaper . . . . . . . . . . . . . . . . . . . . .27 0 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .7 415 -98.3 

Network TV . . . . . . . . . . . . . . . . .54,629 70,968 -23.0 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,546 3,592 -1.3 

Syndicated TV . . . . . . . . . . . . . . . . .6,110 8,398 -27.2 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 144 NA 



Total . . . . . . . . . . . . . . . . . . . . .331,948 354,243 -6.3 


Colgate dental products . . . . . .72,949 75,511 -3.4 

Palmolive dishwashing detergent . .17,679 16,913 4.5 

Speed Stick deodorant 

& antiperspirant . . . . . . . . . . . .13,065 14,169 -7.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$9,358 $9,118 2.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,064 937 13.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,761 2,590 6.6 


Oral, personal & hh care . . . . . . .8,240 8,049 2.4 

Total pet nutrition . . . . . . . . . . . . . .1,118 1,069 4.6 

Headquarters 

Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022- 

7499/Phone: (212) 310-2000. 


Corporate: Reuben Mark, chmn & CEO; William S. Shanahan, 

pres; Lois Juliber, chief operating officer; Javier Teruel, chief 

growth officier; Robert Martin, pres, e-bus; Jack Haber, VP, ebus; 

Emilio Alvarez-Recio, VP-global adv; Jeff Salguero, VPglobal 

adv prods; Bob Kirkpatrick, VP - global media; Robert 

Murphy, VP- corp comms; Barrie Spelling, pres-global oral care; 

Nicolas Vinke, VP-gm Colgate Oral Pharmaceuticals; Bob 

Blanchard, VP-gm global toothpaste div; Katherine Thornhill, 

VP-global bus insight & cons rsch; Peter Chase, VP-global personal 

care; Joseph Uzzolina, VP-global household surface cleaner; 

Greg Woodson, pres-global fabric care; Douglas Wright, VPenvironmental 

affairs, occupational health & safety; Grace E. 

Richardson, VP-cons affairs. 

Colgate U.S.: 300 Park Ave., New York, N.Y. 10022-7499/Phone: 

(212) 310-2000. Ian Cook, exec VP & pres-N. Amer.; Seamus 

McBride, VP-mktg; Jim Napolitano, VP-sls; Suzan Harrison, VP 

& gm-oral care; Sheila Hopkins, VP & gm-personal care; Peter 

Ryan, VP & gm-fabric care; Bill Kashimer, dir-U.S. media; John 

Simone, dir-mktg comms svcs; Phyllis Woolley, dir-African- 

Amer mktg; Ricardo Martinez, dir-Hispanic mktg; Francois de 

Saint Perier, gm-fabric care. 

Ajax dishwashing liquid, Ajax all-purpose cleaner, Colgate 

toothbrushes, Colgate toothpastes, Colgate Total toothpaste, 

Dynamo detergents, Fab detergent, Fresh Start detergent, Irish 

Spring soap, Mennen Lady Speed Stick, Mennen Skin Bracer, 

Mennen Speed Stick, Murphy Oil soap, Palmolive Automatic liquid 

for dishwashers, Palmolive dishwashing liquid, Palmolive 

soap, Softsoap body wash, Softsoap liquid handsoap, Speed Stick 

Clear, Suavitel fabric softener, Teen Spirit deodorant, Ultrabrite 

toothpaste: Y&R Advertising, New York. Gord McLean, mg ptnr; 

John Morris, mg ptnr-Colgate-Palmolive N. Amer. 

Hispanic Adv, Ajax dishwashing liquid, Ajax all-purpose 

cleaner, Colgate toothbrushes, Colgate toothpastes, Colgate Total 

toothpaste, Dynamo detergents, Fab detergent, Fresh Start detergent, 

Irish Spring soap, Mennen Lady Speed Stick, Mennen Skin 

Bracer, Mennen Speed Stick, Murphy Oil soap, Palmolive 

Automatic liquid for dishwashers, Palmolive dishwashing liquid, 

Palmolive soap, Softsoap body wash, Softsoap liquid handsoap, 

Speed Stick Clear, Suavitel fabric softener, Teen Spirit deodorant, 

Ultrabrite toothpaste: Siboney USA, New York. Marie-Jose 

Hunter, acct dir. 

African-American adv, Ajax dishwashing liquid, Ajax all-purpose 

cleaner, Colgate toothbrushes, Colgate toothpastes, Colgate 

Total toothpaste, Dynamo detergents, Fab detergent, Fresh Start 

detergent, Irish Spring soap, Mennen Lady Speed Stick, Mennen 

Skin Bracer, Mennen Speed Stick, Murphy Oil soap, Palmolive 

Automatic liquid for dishwashers, Palmolive dishwashing liquid, 

Palmolive soap, Softsoap body wash, Softsoap liquid handsoap, 

Speed Stick Clear, Suavitel fabric softener, Teen Spirit deodorant, 

Ultrabrite toothpaste: Uniworld, New York. Byron Lewis, chmn 

& CEO; Ronny Mills, grp acct dir; Reshauwn Smith, acct dir. 

Colgate-Palmolive Institutional Products: 191 E. Hanover Ave., 

Morristown, N.J. 07962-1928/Phone: (973) 631-9000. Edward R. 

Gagliardi, dir-institutional prods div. 

Ajax, Murphy Oil soap, Palmolive, Softsoap: Business 

Communications Group of Lebhar-Friedman, New York. Chris 

McCoy, acct exec. 

Hill’s Pet Nutrition: 400 S.W. Eighth St., Topeka, Kan. 

66603/Phone: (785) 354-8523. Robert C. Wheeler, CEO; Steve 

Marton, pres & chief operating officer; Richard F. Hawkins, 

pres-intl; Joy Klemencic, VP-global bus devel & strat plng; 

Virginia Dotzauer, VP & gm-domestic diets; Paula Stack, mktg 

gm-domestic diets; John Munchoff, dir-cons mktg; Karen 

Padgett, dir-veterinary bus channel. 

Science Diet: Y&R Advertising, New York. John Morris, sr ptnr. 

54 ConAgra 



Magazine . . . . . . . . . . . . . . . . . .$20,507 $28,189 -27.3 


Newspaper . . . . . . . . . . . . . . . . . . . .320 271 18.2 

National newspaper . . . . . . . . . . .2,391 41 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .539 49 NA 

Network TV . . . . . . . . . . . . . . . . .32,565 14,579 123.4 

Spot TV . . . . . . . . . . . . . . . . . . . .12,564 10,362 21.2 

Syndicated TV . . . . . . . . . . . . . . .15,654 8,063 94.1 


Network radio . . . . . . . . . . . . . . . .2,547 979 160.3 




Total . . . . . . . . . . . . . . . . . . . .578,457 417,863 38.4 


Healthy Choice prepared foods . .19,508 20,104 -3.0 

Orville Redenbacher 

popping corn . . . . . . . . . . . . . .16,840 4,537 271.2 

Hunts food products . . . . . . . . . .12,868 7,079 81.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$27,194 $25,535 6.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .639 382 67.3 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .23,194 21,935 5.7 

Operating income . . . . . . . . . . . . . .1,104 618 78.6 


Refrigerated foods . . . . . . . . . . . .13,212 12,881 2.6 

Packaged foods . . . . . . . . . . . . . .8,682 7,610 14.1 

Agricultural products . . . . . . . . . .5,300 5,043 5.1 

Headquarters 

ConAgra/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 595- 

4000. 

Notes 

Fiscal year ended May 31, 2001. 


Corporate: Bruce Rohde, chmn & CEO; F. Martin Thrasher, 

pres & chief operating officer, ConAgra Retail Foods. 

ConAgra Dairy Foods Company: 2001 Butterfield Rd., Downers 

Grove, Ill. 60515/Phone: (630) 353-5200. Rich Scalise, pres & chief 

operating officer; Rob Stevens, VP-retail mktg; John Tuerff, VPfoodservice 

mktg; Tom Nestor, VP-retail sales; Tom Hayes, VPfoodservice 

sales. 

Parkay, Fleischmann’s, Blue Bonnet: Grey Worldwide, New 

York. Ken Levy, exec VP. 

Promotions, Parkay, Fleischmann’s, Blue Bonnet: Pinnacle 

Promotion Group, Chicago. Mitch Salzstein, pres & mg ptnr; 

D.J. Leonhardt, VP. 

Treasure Cave, County Line, Nikos: The Promotion Network, 

Chicago. Nancy Shamberg, acct dir. 

Reddi-wip, Egg Beaters: Cramer-Krasselt, Milwaukee. Paul M. 

Bentley, exec VP & gm; Randy Banks, sr VP & acct super. 

Promotions, Egg Beaters: The Promotion Network, Chicago. 

Nancy Shamberg, acct dir. 

Media buying: MediaCom, New York. Caroline Kim, assoc 

media dir. 

ConAgra Frozen Prepared Foods: 5 ConAgra Dr., Omaha, Neb. 

68102/Phone: (402) 595-6000. R. Dean Hollis, pres & chief operating 

officer. 

Healthy Choice, KidCuisine, Marie Callender’s: Grey 

Worldwide, New York. Ken Levy, exec VP. 

Banquet: Fogarty Klein Monroe, Houston. Rich Klein, principal; 

Rob Schoenbeck, sr VP-grp acct dir. 

ConAgra Grocery Products Companies: 3353 Michelson Drive, 

Irvine, Calif. 92612/Phone: (949) 437-1000. Ray De Riggi, pres & 

chief operating officer; Dennis O’Brien, exec VP & gm. 

Homestyle Bakes, Manwich, Wolf Brand: Fogarty Klein 

Monroe, Dallas. Christine Gensch, media super. 

Snack Pack pudding & Sliders, Swiss Miss cocoa, Orville 

Redenbacher’s: Euro RSCG McConnaughy Tatham, Chicago. 

Becky Dedo, acct exec. 

Butterball stuffing, broth & gravy, Healthy Choice soup: Grey 


Act II microwave popcorn: Kenyon Consortium, Minneapolis. 

Dwayne Johnson, acct exec. 

ConAgra Poultry Co.: 2475 Meadowbrook Pkwy., Ste. A, 

Duluth, Ga. 30096/Phone: (770) 232-4200. Blake Lovette, pres & 

chief operating officer; John Curran, sr VP-retail sls & mktg; 

Steve Berman, dir-mktg. 

Butterball fresh chicken: Grey Worldwide, New York. Ken 

Levy, exec VP. 

Country Pride fresh chicken: Domus Advertising, 

Philadelphia. Elizabeth Tuppeny, pres & CEO. 

ConAgra Refrigerated Prepared Foods: 2001 Butterfield Rd., 

Downers Grove, Ill. 60515/Phone: (630) 512-1500. Timothy Harris, 

pres & chief operating officer; Steve Silk, pres-ASE Consumer 

Products Co.; Rick Goodman, exec VP, gm-ASE Deli Company; 

Robert Wright, pres-Butterball Turkey Co.; Gene Dembkoski, 

pres-Pres Cook Family Foods; Paul Reich, VP & gm-Decker 

Foods; Marty Silver, exec VP & gm-National Foods; Peter 

Hetrick, VP & gm-breakfast brands ASE Consumer; Mike Kelly, 

VP & gm-Armour & Eckrich, ASE Consumer; Tom Perlstein, 

VP & gm-Healthy Choice & Butterball, ASE Consumer; Mike 

Perrino, VP-mktg, Deli; Moira Stoddard, dir-mktg & bus devel, 

Butterball Turkey; Jon Lewallen, dir-mktg, Cook Family Foods; 

Mark Kleinman, exec VP-sales & mktg, National Foods. 

ASE Foodservice: Marlin Company, Springfield, Mo. Dennis 

Marlin, pres; Niles Crum, media buyer. 

ASE Deli: Trade Marketing Group, Chicago. John Myers, pres; 

Tracy Nappier, VP. 

Armour, Butterball, Eckrich, Healthy Choice, Swift, Hebrew 

National: Grey Worldwide, New York. Ken Levy, exec VP. 

Swift Premium Brown N Serve: Cramer-Krasselt, Milwaukee. 

Paul M. Bentley, exec VP & gm; Calla Stanford, acct super. 

Cook’s: Cramer-Krasselt, Chicago. Tim Denison, sr VP-acct 

mgmt. 

Decker Foods: The Point Group, Dallas. Tom Bolger, exec VP. 

74 Adolph Coors Co. 



Magazine . . . . . . . . . . . . . . . . . . . . .$119 $357 -66.6 


Newspaper . . . . . . . . . . . . . . . . . . . .907 911 -0.4 

National newspaper . . . . . . . . . . . . . .66 0 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . .4,686 4,262 9.9 

Network TV . . . . . . . . . . . . . . . . .131,105 107,978 21.4 

Spot TV . . . . . . . . . . . . . . . . . . . .28,358 24,495 15.8 

Syndicated TV . . . . . . . . . . . . . . . . . .59 109 -45.8 



National spot radio . . . . . . . . . . . . .1,175 1,568 -25.0 



Total . . . . . . . . . . . . . . . . . . . . .444,160 429,880 3.3 


Coors beers . . . . . . . . . . . . . . . .163,656 133,846 22.3 

Zima malt beverages . . . . . . . . . .17,962 13,093 37.2 

Killians Red lager . . . . . . . . . . . . .12,251 13,839 -11.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$2,842 $2,643 7.5 

Earnings . . . . . . . . . . . . . . . . . . . . . . .110 92 19.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,332 2,177 7.1 


Headquarters 

Adolph Coors Co./311 10th St., Golden, Colo. 80401/Phone: (303) 

279-6565. 


Corporate: William K. Coors, chmn-Adolph Coors Co.; Peter H. 

Coors, chmn-Coors Brewing Co.; W. Leo Kiely III, pres & 

CEO-Coors Brewing Co. 

Coors Brewing Co.: 311 10th St., Golden, Colo. 80401/Phone: (303) 

279-6565. Bill Weintraub, sr VP-mktg; Ron Askew, chief marketing 

officer; Peter Kendall, sr VP-chief intnl officer. 

Coors Light, Original Coors, Killian’s Irish Red, Coors Extra 

Gold, Blue Moon; Bdcast plng & print media svcs: FCB 

Worldwide, Chicago. Scot Butler, exec VP & grp acct dir. 

Zima: FCB Worldwide, San Francisco. Patrick Kiss, acct 

super. 

African-American adv: Carol H. Williams Advertising, 

Oakland, Calif. Larry Hancock, acct exec. 

Hispanic adv: Casanova-Pendrill Publicidad, Irvine, Calif. Paul 

Casanova, ptnr. 

Field media: The Integer Group, Denver. Tom Gooch, mg dir. 

Bdcast buying: Initiative Media North America, Chicago. Scot 

Butler, exec VP-media dir; Will Howard, exec VP-gm. 

7 DaimlerChrysler 



Magazine . . . . . . . . . . . . . . . . .$300,142 $328,563 -8.6 

Sunday magazine . . . . . . . . . . . .26,517 13,247 100.2 

Newspaper . . . . . . . . . . . . . . . . . .56,723 56,583 0.2




Outdoor . . . . . . . . . . . . . . . . . . . . .17,941 14,316 25.3 

Network TV . . . . . . . . . . . . . . . .276,625 286,521 -3.5 

Spot TV . . . . . . . . . . . . . . . . . . .826,196 665,162 24.2 

Syndicated TV . . . . . . . . . . . . . . . .5,871 9,713 -39.6 

Cable TV networks . . . . . . . . . .105,344 81,432 29.4 

Network radio . . . . . . . . . . . . . . . . .7,185 2,068 247.4 


Internet . . . . . . . . . . . . . . . . . . . . .5,565 6,886 -19.2 

Yellow Pages . . . . . . . . . . . . . . . .14,000 14,000 0.0 

Measured media . . . . . . . . .1,686,397 1,531,537 10.1 


Total . . . . . . . . . . . . . . . . . . .1,983,997 1,801,808 10.1 


Dodge vehicles . . . . . . . . . . . .660,490 652,029 1.3 

Chrysler vehicles . . . . . . . . . . . .524,142 426,956 22.8 

Jeep Vehicles . . . . . . . . . . . . . . .314,727 284,165 10.8 

Mercedes-Benz vehicles . . . . . .151,492 115,495 31.2 



Sales . . . . . . . . . . . . . . . . . . . . .$151,083 $158,809 -4.9 

Earnings . . . . . . . . . . . . . . . . . . . . .7,345 6,084 20.7 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .78,622 82,699 -4.9 


Aerospace . . . . . . . . . . . . . . . . . . .4,994 9,682 -48.4 

Services . . . . . . . . . . . . . . . . . . . .14,256 11,289 26.3 

Commercial vehicles . . . . . . . . .25,699 26,979 -4.7 

Mercedes Benz & Smart . . . . . . .37,981 37,686 0.8 

Chrysler Group . . . . . . . . . . . . . . .62,714 67,412 -7.0 

Headquarters 

DaimlerChrysler/225 Epplestrasse, 70546 Stuttgart, Germany/ 

Phone: 49-711-17-0. 

DaimlerChrysler/1000 Chrysler Dr., Auburn Hills, Mich. 48326- 

2766/Phone: (248) 576-5741. 


Corporate: Juergen E. Schrempp, chmn; Dieter Zetsche, pres & 

CEO; James C. Schroer, exec VP-global sls & mktg; George 

Murphy, sr VP-global brand mktg; Gary Dilts, sr VP-sls; Jeffrey 

Bell, VP mktg comms; Kenneth A. Levy, VP-comms. 

PentaMark Worldwide, Troy, Mich. Mike Vogel, chmn & 

CEO. 

Media svcs: PentaCom, Troy, Mich. Cindy Nelson, sr VP & 

gm. 

Chrysler/Jeep Division: 1000 Chrysler Dr., CIMS 485-05-10, 

Auburn Hills, Mich. 48326-2766/Phone: (248) 512-6001. Thomas 

R. Marinelli, VP-Chrysler/Jeep div global brand center; Jeffrey 

Bell, VP-mktg comms; Jay B. Kuhnie, dir-brand comms. 


CEO. 

African-American adv: Don Coleman Advertising, Southfield, 

Mich. Edward Boyd, acct dir. 

Hispanic adv: Montemayor & Asociados, San Antonio. Carlos 

Montemayor, pres. 

Media svcs: PentaCom, Troy, Mich. Dave Dusina, sr VP & dir- 

Chrysler; Debbie Jones, sr VP & dir-Jeep. 

Dodge Division: 1000 Chrysler Dr., CIMS 485-05-08, Auburn 

Hills, Mich. 48326-2766/Phone: (248) 512-2571. James R. Julow, VP- 

Dodge div global brand center; Julie Roehm, dir-brand comms. 


CEO. 


Mich. Edward Boyd, acct dir. 

Hispanic adv: Montemayor & Asociados, San Antonio. Carlos 

Montemayor, pres. 

Media svcs: PentaCom, Troy, Mich. Mark Rowlands, sr VP & 

dir-plng. 

Mercedes-Benz USA: One Mercedes Dr., Montvale, N.J. 

07645/Phone: (201) 573-0600. Paul Halata, pres & CEO; David 

Schembri, VP-mktg; Keith May, VP-sales; Rich Anderman, gmmktg 

comms; Scott Keogh, mgr-comms plng & adv. 

Merkley Newman Harty, New York. Alex Gellert, ptnr & grp 

acct dir. 

African-American adv: Footsteps, New York. Verdia Johnson, 

pres. 

Media buying: PentaCom, New York. Lee Wilson, sr VP & 

dir-Mercedes-Benz. 

75 Dell Computer Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$64,611 $72,843 -11.3 


Newspaper . . . . . . . . . . . . . . . . . .13,359 7,764 72.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .78 310 -74.8 

Network TV . . . . . . . . . . . . . . . . .40,424 28,468 42.0 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .159 155 2.5 

Syndicated TV . . . . . . . . . . . . . . . . . .214 83 157.1 





Internet . . . . . . . . . . . . . . . . . . . . .14,987 10,414 43.9 



Total . . . . . . . . . . . . . . . . . . . .429,540 305,611 40.6 


Dell computers & equipment . .195,488 157,299 24.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$31,888 $25,265 26.2 

Earnings . . . . . . . . . . . . . . . . . . . . .2,177 1,666 30.7 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .21,428 16,878 27.0 

Operating income . . . . . . . . . . . .2,480 2,173 14.1 

Headquarters 

Dell Computer Corp./1 Dell Way, Round Rock, Texas 78682- 

2222/Phone: (512) 338-4400. 

Notes 



Corporate: Michael S. Dell, chmn & CEO; Scott Helbing, VPcorp 

branding; John Hamlin, VP & gm-home systems. 

Worldwide branding: DDB Worldwide, Chicago. Michael 

Bollinger, sr VP-grp acct dir; Robert Habeck, sr VP-grp media 

dir; Lara Tennison, VP-client svcs dir, Home; Van 

Diammandakis, client svcs dir, Small Business. 

Media buying: OMD, New York. Susan Morganstein, grp 

media dir; Lori Brown, assoc media dir; Jay Valerio, media 

super. 

25 Diageo 



Magazine . . . . . . . . . . . . . . . . . .$59,839 $65,659 -8.9 


Newspaper . . . . . . . . . . . . . . . . . .5,803 2,995 93.8 


Outdoor . . . . . . . . . . . . . . . . . . . . . .17,121 21,106 -18.9 

Network TV . . . . . . . . . . . . . . . . .251,312 269,970 -6.9 

Spot TV . . . . . . . . . . . . . . . . . . . .59,603 78,187 -23.8 

Syndicated TV . . . . . . . . . . . . . . .77,056 75,297 2.3 


Network radio . . . . . . . . . . . . . . . . .1,794 0 NA 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 81 NA 



Total . . . . . . . . . . . . . . . . . . . . .1,112,076 1,199,209 -7.3 


Burger King restaurants . . . . . .385,461 403,687 -4.5 

Pillsbury bakery products . . . . . . .97,171 121,164 -19.8 

Progresso soups . . . . . . . . . . . . . .31,169 17,883 74.3 

Smirnoff vodkas . . . . . . . . . . . . .14,522 11,409 27.3 

Green Giant frozen 

& canned vegetables . . . . . . . .11,623 19,602 -40.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$17,924 $19,344 -7.3 

Earnings . . . . . . . . . . . . . . . . . . . . .1,474 1,999 -4.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,022 9,276 -2.7 



Spirits & wine . . . . . . . . . . . . . . . .7,506 8,084 -7.1 

Packaged food . . . . . . . . . . . . . . . .5,756 6,161 -6.6 

Beer . . . . . . . . . . . . . . . . . . . . . . . . .3,241 3,664 -11.5 

Quick service restaurants . . . . . . .1,421 1,435 -1.0 

Headquarters 

Diageo/8 Henrietta Place, London, U.K. WIM9AG/Phone: 44- 

171-927-5200. 

Notes 

Fiscal year ended June 30, 2000. Dollars based on $1.60/pound 

in 2000 and $1.64/pound in 1999. McCann-Erickson Worldwide 

in late September was dropped from the Burger King roster of 

agencies. It handled general market campaigns. BK in future 

plans to use a variety of creative resources from the Interpublic 

family of agencies, perhaps including McCann. Draft 

Worldwide, an Interpublic agency, currently coordinates the 

entire BK account, domestic and foreign. Interpublic's Octagon 

is being hired for sports marketing, and Interpublic’s Weber 

Shandwick is to be hired for pr assignments. Interpublic’s 

Campbell Mithun works on children's campaigns. 


Corporate: James Blyth, chmn; Paul Walsh, grp chief exec. 

Burger King Corp.: 17777 Old Cutler Rd., Miami, Fla. 

33157/Phone: (305) 378-7011. John Dasburg, chmn/CEO; Chris 

Clouser, chief global mktg officer; Dana Frydman, VP-prod 

mktg; Dee-Dee Drays, sr dir-alliances & partnerships; Cindy 

Syracuse, dir-mktg comm; Charles Pacunas, sr dir-global media; 

Hal Rossiter, sr dir-interactive & adult promos. 

Amoeba, Los Angeles. Len Fink, creative strategist. 

African-American adv: UniWorld Group, New York. Maurice 

Grant, grp acct dir. 

Global promo: Draft Worldwide, Chicago. Mike Buczkowski, 

acct dir. 

Hispanic adv: Bromley Communications, San Antonio. Ernest 

Bromley, CEO; Sandra Howard, acct mgr. 

Interactive adv: VML, Kansas City, Mo. Scott McCormick, 

pres. 

Kids’ adv: Campbell Mithun, Minneapolis. Tim Hawley, sr VP 

& gm. 

Media buying-TV: Media First International, New York. 

Sports mktg: Octagon, New York. 

Guinness Bass Import Co.: 6 Landmark Sq., Stamford, Conn. 

06901/Phone: 1-800-521-1591. Tim Kelly, pres; James Thompson, 

VP-mktg. 

Bass Ale, Harp Lager, Kaliber non-alcoholic: Grand 

Architecture International, New York. Adam Stagliano, pres; 

James Verrier, bus dir. 

Guinness Extra Stout: Manhattan Marketing Ensemble, New 

York. Doug Campbell, acct exec. 

Pillsbury North America: Pillsbury Center, 200 S. Sixth St., 

Minneapolis, Minn. 55402/Phone: (612) 330-4966. John Lilly, 

CEO. 

Green Giant, Hungry Jack biscuits, Martha White/Pillsbury 

muffin mixes, Old El Paso, Pillsbury breakfast brands, Pillsbury 

refrigerated baked goods, Progresso, Totino’s Pizza & Snacks,: 

D’Arcy Masius Benton & Bowles, New York. Peter Hubbell, exec 

VP-mg dir. 

Media svcs, Green Giant, Hungry Jack biscuits, Martha 

White/Pillsbury muffin mixes, Old El Paso, Pillsbury breakfast 

brands, Pillsbury refrigerated baked goods, Progresso, Totino’s 

Pizza & Snacks,: MediaVest, New York. Plng: Andrea Concro, 

sr VP media dir; Natl Bdcast: Bruce Cohen, sr VP grp acct dir. 

Haagen-Dazs (Ice Cream Partners USA, joint venture with 

Nestle): Wolf Group, New York. Mike Rogers, pres & exec creative 

dir. 

Media buying-Haagen-Dazs: MediaVest, New York. Mel 

Berning, exec VP & dir natl bdcast. 

Schieffelin & Somerset Co.: 2 Park Ave., New York, N.Y. 

10016/Phone: (212) 251-8200. John Esposito, pres & CEO; Lisa 

Paolozzi, exec VP-bus strat; Clinton Rodenberg, exec VP; Aura 

Reinhardt, VP-corp comms & media relations. 

Chandon Estates, Johnnie Walker labels: D’Arcy Masius 

Benton & Bowles, New York. Andrea Cancro, sr VP & media 

dir. 

Grand Marnier: Deutsch, New York. Ron Tsung, acct dir. 

Hennessy cognac, Moet & Chandon champagnes: 

Kirshenbaum Bond & Partners, New York. Scott Moore, acct 

dir; Jamie Rosen, acct super; Jenna Andreola, asst acct exec. 

J&B, Tanqueray gin: J. Walter Thompson USA, New York. 

Chris Green, acct super. 

Media svcs: MediaCom, New York. Jim Porcorelli, exec VPgrp 

dir & exec dir-client svcs; Larry Swyer, exec VP & grp dir. 

United Distillers & Vintners North America: Six Landmark Sq., 

Stamford, Conn. 06901-1704/Phone: (203) 359-7100. Paul Clinton, 

pres-N. Amer.; William Simon, pres-Southwest; Stephen 

Nelson, pres-Southeast; Mark Waller, pres-Central; David 

Eickholt, pres-Northeast; Jim Clarkin, pres-West; Rick 

Fitzgerald, pres-Canada. 

Bailey’s Irish Cream, Smirnoff vodkas, Malibu: J. Walter 

Thompson USA, New York. Rae Burdon, dir. 

Glen Ellen Wines, Beaulieu Vineyards Wines: J. Walter 

Thompson USA, San Francisco. Jim Gill, mgmt super. 

Jose Cuervo Tequilas: Arnell Group, New York. Karen 

Shuldiner, dir. 

T.G.I.Fridays: StarKraving Adz, New York. Lou Maurio, pres. 

Media svcs: MediaCom, New York. Jim Porcorelli, exec VPgrp 

dir & exec dir-client svcs; Larry Swyer, exec VP & grp dir. 

97 Dillard’s 



Magazine . . . . . . . . . . . . . . . . . . .$6,712 $5,919 13.4 


Newspaper . . . . . . . . . . . . . . . . .208,421 193,290 7.8 

National newspaper . . . . . . . . . . . . .291 0 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .211 65 222.8 

Network TV . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . . . . .273 462 -40.9 


Cable TV networks . . . . . . . . . . . . . . . .0 0 NA 


National spot radio . . . . . . . . . . . . .480 186 158.4 



Total . . . . . . . . . . . . . . . . . . . .288,884 263,296 9.7 


Dillard’s stores . . . . . . . . . . . . . .216,586 195,943 10.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$8,567 $8,677 -1.3 

Earnings . . . . . . . . . . . . . . . . . . . . . . . .-6 164 NA


Headquarters 

Dillard’s/1600 Cantrell Rd., Little Rock, Ark. 72201/Phone: (501) 

376-5200. 


Corporate: William Dillard, II, CEO; Denise Mahaffy, VP-corp adv. 

In-house. 

Media buying: Combs & Co., Little Rock, Ark. Ben Combs, 

pres; Kim Webb, media dir. 

9 Walt Disney Co. 



Magazine . . . . . . . . . . . . . . . . . .$112,212 $77,041 45.7 

Sunday magazine . . . . . . . . . . . .13,303 8,310 60.1 

Newspaper . . . . . . . . . . . . . . . . .207,251 227,912 -9.1 


Outdoor . . . . . . . . . . . . . . . . . . . .15,300 15,409 -0.7 

Network TV . . . . . . . . . . . . . . . . .317,139 243,123 30.4 

Spot TV . . . . . . . . . . . . . . . . . . . .154,201 128,213 20.3 

Syndicated TV . . . . . . . . . . . . . .56,009 48,636 15.2 


Network radio . . . . . . . . . . . . . . .10,947 1,579 593.4 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 16,361 NA 

Measured media . . . . . . . . .1,054,498 927,140 13.7 


Total . . . . . . . . . . . . . . . . . . . .1,757,497 1,545,233 13.7 


Buena Vista movies . . . . . . . . . .397,900 379,100 5.0 

Miramax movies . . . . . . . . . . . . .199,300 160,000 24.6 

Disney entertainment & resorts . .197,988 131,019 51.1 

ABC TV network . . . . . . . . . . . . . .59,720 52,924 12.8 

ESPN cable network . . . . . . . . . . .42,195 30,864 36.7 



Sales . . . . . . . . . . . . . . . . . . . . .$25,402 $23,435 8.4 

Earnings . . . . . . . . . . . . . . . . . . . . . .920 1,300 -29.2 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .20,830 18,657 11.6 


Media networks . . . . . . . . . . . . . . .9,615 7,970 20.6 

Studio entertainment . . . . . . . . . .5,994 6,166 -2.8 

Parks & resorts . . . . . . . . . . . . . . .6,803 6,139 10.8 

Consumer products . . . . . . . . . . .2,622 2,954 -11.2 

Internet group . . . . . . . . . . . . . . . . .368 206 78.6 

Headquarters 

Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. 

Notes 

Fiscal year ended September 30, 2000. 


Corporate: Michael D. Eisner, chmn & CEO; Robert A. Iger, 

pres & chief operating officer; Roy E. Disney, vice chmn; 

Sanford M. Litvack, vice chmn. 

Leo Burnett Worldwide, Chicago. Cheryl Berman, chmn & 

chief creative officer; Jim Tracy, sr VP-acct dir; Jan MacDougal, 

media dir; Kathy Kline, VP-plng dir. 

Media Buying, Media buying for ABC Cable Networks, Buena 

Vista Home Video, Buena Vista Pictures Mktg, Buena Vista 

Television, Disney Interactive, Disney Licensing, Disney Online, 

Disneyland, Walt Disney World: Initiative Media North 

America, Los Angeles. William Formeca, dir. 

A&E Television Networks (joint venture among Disney/ABC, 

Hearst and NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: 

(212) 210-1400. Dan Davids, exec VP & gm; Michael Mohamad, 

sr VP-mktg; Lori Peterzell, dir-adv. 

A&E, Biography Channel, History Channel: Blue Dingo/GB, 

New York. Joseph Beatrice, pres & CEO. 

Media buying: Horizon Media, New York. Bill Koenigsberg, 

pres & CEO. 

ABC: 500 S. Buena Vista Street, Burbank, Calif. 91521/Phone: (818) 

460-7777. Steve Bornstein, pres-ABC, Inc.; Alex Wallau, pres-ABC 

Television Network; Stu Bloomberg, co-chmn ABC Entertainment; 

Lloyd Braun, co-chmn ABC Entertainment; Alan Cohen, exec VPmktg, 

adv & promo, ABC Entertainment; Mike Benson, sr VPadv 

& promo, ABC Entertainment; Mike Shaw, pres-sales; Dan 

Longest, sr VP-integrated sls promo; Regina DiMartino, sr VPmktg 

& promo, ABC Daytime; Cynthia Vannoy, VP-adv & 

promo, ABC Sports; Alan Ives, VP-adv & promo, ABC News. 

ABC Entertainment: BLT & Associates, Los Angeles. Clive 

Baillie, pres & CEO; Andi Delott, acct dir. 

ABC News, ABC Entertainment: In-house & agencies 

assigned on project basis. 

Media svcs: TBWA/Chiat/Day, Los Angeles. Melanie Axtman, 

media dir. 

ABC Cable Networks Group: 3800 W. Alameda, Burbank, Calif. 

91505/Phone: (818) 569-7500. Anne Sweeney, pres-ABC Cable 

Networks Group; Eleo Hensleigh, exec VP-ww brand strat; 

Adam Sanderson, sr VP-brand mktg; John Rood, VP-mktg. 

Disney Channel, SoapNet, Toon Disney: Creative agencies 

assigned on project basis. 

Buena Vista Home Entertainment: 350 S. Buena Vista St., 

Burbank, Calif. 91521/Phone: (818) 295-5200. Robert Chapek, pres; 

Patrick Fitgerald, sr VP-sls & distribution; Kristy Frudenfeld, sr 

VP-adv; Dana Lombardo, sr VP-mkt rsch; Deborah Morrison, sr 

VP-finance; Bill Stellman, sr VP-ops mgmt & plng; Heidi Trotta, 

sr VP publicity; Gordon Ho, VP-brand mktg; Lori MacPherson, 

VP brand mktg; Andy Siditsky, VP ww mktg svsc. 

In-house. 

Buena Vista Pictures Marketing: Hollywood, Touchstone & 

Walt Disney Pictures, 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-2114. Dick Cook, chmn Walt Disney 

Motion Pictures; Oren Aviv, pres; Brett Dicker, exec VP-mktg. 

No agency. 

Buena Vista Television: 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. Sal Sardo, exec VP-mktg; Sandra 

Brewer, VP-affiliate relations; Kelly Latek, VP-natl promos; 

Kimberly Harbin, VP-publicity; Mike Henry, VP-creative svcs; 

Jimmy Lee, VP-print adv. 

In-house. 

Disney Consumer Products: 500 S. Buena Vista St., Burbank, 

Calif. 91521/Phone: (818) 567-5401. Andy Mooney, ww pres; Phil 

Shaw, sr VP-mktg; Sondra Haley, VP-synergy & comms; Leslie 

Oren, dir-publicity, Disney Interactive. 

In-house. 

ESPN: 77 W. 66th St., New York, NY 10023/Phone: (212) 456-7777. 

George Bodenheimer, pres; Lee Ann Daly, sr VP-mktg; Ed 

Erhardt, pres-customer mktg & sls, ESPN/ABC Sports; Spence 

Kramer, dir-adv & prog mktg; Tori Stevens, VP-ESPN enterprises. 

Wieden & Kennedy, New York. Angie Vieira, acct dir. 

Miramax Films: 375 Greenwich St., New York, N.Y. 10013/Phone: 

(212) 941-3800. Mark Gill, pres-Miramax/LA; Janet Hill, sr VPpublicity; 

David Kaminow, sr VP-mktg; Lorin Prince, sr VPmktg; 

David Brooks, exec VP-new ventures & mktg; Caryn 

Picker, VP-bdcast media; John Fahy, VP-print adv & creative dir. 

Palisades Media Group, Santa Monica, Calif. Diane Parro, sr 

VP-acct svcs. 

Walt Disney Feature Animation & Theatrical Productions: 500 

S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 560-1000. 

Dick Cook, chmn-Walt Disney Motion Pictures Group; Oren 

Aviv, pres- Buena Vista Marketing. 

In-house. Fred Tio, sr VP-mktg. 

Walt Disney Internet Group: 5161 Lankershim Blvd., North 

Hollywood, Calif. 91521/Phone: (818) 623-3200. Steve Wadsworth, 

pres-WDIG; Ken Goldstein, exec VP & gm-Disney Online; Dick 

Glover, exec VP-ABC Internet media; John Skipper, sr VP & 

gm-ESPN.com. 

In-house. 

Walt Disney Parks And Resorts: 1675 Buena Vista Drive, Lake 

Buena Vista, Fla. 32830/Phone: (407) 824-2222. Al Weiss, pres-Walt 

Disney World Resort; Linda Warren, exec VP-mktg & brand 

mgmt, Walt Disney World Resort; Barbara Ifshin, sr VP-adv & 

creative svcs; Bryan Wittman, VP-project devel & special events- 

Disneyland. 

Leo Burnett USA, Chicago. Jan Dougal, media dir; Rosemary 

Miller, asst media dir. 

Initiative Media North America, Los Angeles. 

Walt Disney Television Animation: 500 S. Buena Vista St., 

Burbank, Calif. 91521/Phone: (818) 560-1000. 

In-house. Lori Tellez, VP-publicity. 

71 DreamWorks SKG 



Magazine . . . . . . . . . . . . . . . . . . .$3,166 $1,360 132.8 


Newspaper . . . . . . . . . . . . . . . . .82,837 44,395 86.6 


Outdoor . . . . . . . . . . . . . . . . . . . . .4,950 2,089 137.0 

Network TV . . . . . . . . . . . . . . . . .137,261 59,555 130.5 

Spot TV . . . . . . . . . . . . . . . . . . . .37,949 26,779 41.7 

Syndicated TV . . . . . . . . . . . . . . .15,743 2,854 451.5 


Network radio . . . . . . . . . . . . . . . . . . .45 0 NA 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 9 NA 



Total . . . . . . . . . . . . . . . . . . . .450,077 291,661 54.3 


DreamWorks movies . . . . . . . . .295,900 131,100 125.7 



Sales . . . . . . . . . . . . . . . . . . . . . . .$1,242 $1,000 24.2 

Headquarters 

DreamWorks SKG/DreamWorks SKG, 1000 Flower St., 

Glendale, Calif. 91201/Phone: (818) 695-5000. 

Notes 

The SKG in DreamWorks SKG stands for its three principal 

partners: Steven Spielberg, film director/producer, Jeffrey 

Katzenberg, a former Disney exec whose specialty is animation, 

and David Geffen, recording industry giant. 


Corporate: Steven Spielberg, principal; Jeffrey Katzenberg, principal; 

David Geffen, principal; Terry Press, head-mktg; Amy 

Gruberg, head-media. 

DreamWorks Home Video, DreamWorks Television, 

DreamWorks Records, DreamWorks Pictures: In-house. 

Media svcs, DreamWorks Records: Universal Music Group, 

Universal City, Calif. Allison Guglielmi, dir adv & media svcs. 

Media buying, DreamWorks Home Video, DreamWorks 

Pictures: GSD&M, Austin, Texas. Roy Spence, pres; Judy 

Trabolsi, exec VP & exec media dir. 

85 Eastman Kodak Co. 



Magazine . . . . . . . . . . . . . . . . . .$14,886 $28,944 -48.6 


Newspaper . . . . . . . . . . . . . . . . . . . .333 449 -25.8 

National newspaper . . . . . . . . . . . . .919 143 543.0 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .151 253 -40.2 

Network TV . . . . . . . . . . . . . . . . .74,832 84,977 -11.9 

Spot TV . . . . . . . . . . . . . . . . . . . . . .1,079 2,814 -61.7 

Syndicated TV . . . . . . . . . . . . . . . . .737 4,417 -83.3 

Cable TV networks . . . . . . . . . . . .9,760 9,805 -0.5 



Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,806 NA 



Total . . . . . . . . . . . . . . . . . . . . .343,199 361,279 -5.0 


Kodak cameras & film . . . . . . . . .115,915 152,995 -24.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,994 $14,089 -0.7 

Earnings . . . . . . . . . . . . . . . . . . . . .1,407 1,392 1.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .6,810 6,594 3.3 


Consumer imaging . . . . . . . . . . . .7,406 7,411 -0.1 

Kodak professional . . . . . . . . . . . .1,706 1,910 -10.7 

Health imaging . . . . . . . . . . . . . . . .2,185 2,120 3.1 

Other imaging . . . . . . . . . . . . . . . .2,697 2,648 1.9 

Headquarters 

Eastman Kodak Co./343 State St., Rochester, N.Y. 14650/Phone: 

(716) 724-4000. 


Corporate: Daniel Carp, chmn & CEO; Carl Gustin, sr VP & 

chief mktg officer; Daniel Palumbo, sr VP-cons imaging; Kent 

McNeley, chief mktg officer-cons imaging. 

Youth adv: Saatchi & Saatchi, New York. Jennifer Lewi, acct 

super; Bob Cotter, asst acct exec. 

Ogilvy & Mather Worldwide, New York. Michael 

Hemingway, sr partner & exec grp dir. 

23 Federated 

Department Stores 



Magazine . . . . . . . . . . . . . . . . . .$22,419 $17,477 28.3 


Newspaper . . . . . . . . . . . . . . . . .537,424 496,202 8.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .782 615 27.1 

Network TV . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .68,032 62,833 8.3 





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,071 NA 



Total . . . . . . . . . . . . . . . . . . . .1,127,595 1,054,631 6.9 


Macy’s stores . . . . . . . . . . . . . . .419,832 382,364 9.8 

Bloomingdales stores . . . . . . . .65,539 60,735 7.9 

Lazarus stores . . . . . . . . . . . . . . .51,451 41,948 22.7 

Burdines stores . . . . . . . . . . . . . .39,243 40,064 -2.1 

Rich’s stores . . . . . . . . . . . . . . . . .36,416 34,283 6.2 

Sterns stores . . . . . . . . . . . . . . . . .21,561 21,355 1.0 

Bon Marche stores . . . . . . . . . . .20,278 21,647 -6.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$18,407 $17,716 3.9 

Earnings . . . . . . . . . . . . . . . . . . . . . .-184 795 NA



Department stores . . . . . . . . . . .16,467 15,850 3.9 

Direct-to-customer . . . . . . . . . . . .1,940 1,866 4.0 

Headquarters 

Federated Department Stores/7 W. Seventh St., Cincinnati, Ohio 

45202/Phone: (513) 579-7000. 

Notes 



Corporate: James Zimmerman, chmn & CEO. 

Bloomingdale’s: 1000 Third Ave., New York, N.Y. 10022/Phone: 

(212) 705-2000. Tony Spring, exec VP-mktg; John Funck, sr VPcreative. 

In-house. 

Media buying: Initiative Media North America, Atlanta. 

Richard Simms, exec VP, gm. 

Bon Marche: Third & Pine Sts., Seattle, Wash. 98181/Phone: 

(206) 506-6000. Jack Arndt, sr VP-mktg & sls promo; Mark 

Gordon, photo studio dir; Brent Frerichs, VP-media svcs & 

analysis; Sue Sleeth, dir-direct mail & pre-print; Val Walser, VP 

for adv prods & opers; Mary Jean Stephens, div VP-special 

events & pr; Robert Raible, VP-creative. 

In-house. 

Burdines: 22 E. Flagler St., Miami, Fla. 33131/Phone: (305) 835-5151. 

Carey Watson, sr VP-mktg; Gilbert Lorenzo, VP-adv admin & 

prodn; Ron Rodriguez, VP-special events & publicity; Richard 

Todaro, VP-creative; Lisa Kauffman, operating VP-media & tech. 

In-house. 

Macy’s East: 151 W. 34th St., New York, N.Y. 10001/Phone: (212) 

695-4400. Harold Kahn, chmn & CEO; James Gray, pres & chief 

operating officer; Martine Reardon, exec VP-mktg; Ronnie 

Taffet, VP-pr. 

In-house. 

Macy’s West: P.O. Box 7888, San Francisco, Calif. 94120/Phone: 

(415) 393-3340. Sheila Field, sr VP mktg & sls promo; Merry 

Brogan, VP-creative dir; Jane McGinnis, VP-adv finance; Susan 

Mesec, VP-mktg plng & analysis; Sally Cohen, VP-dir-opers; 

Stacey Osborn, dir-mktg; Alexandra Robinson, dir-direct mail 

media; Dana Leone, dir print & pre-press; Jane Kelley, dir bdcast 

media; Honore Comfort, dir-print media; Lisbon Okafor, dirbdcast 

creative; LaTonya Lawson, dir-new media; Gary 

Paterson, dir-creative opers; Brian Weart, dir-acct execs; Pat 

Holt, dir-ROP creative; Brad Tolley, dir-mktg tech; Kelly Keenan, 

dir-direct mail creative; Kimberly DesJardine, dir-campaign 

devel. 

In-house. 

Rich’s/Lazarus/Goldsmith’s: 223 Perimeter Center Pkwy., 

Atlanta, Ga. 30346/Phone: (770) 913-4000. Diann Mahood, exec 

VP-mktg; Steve Weinbaum, dir-adv plng; Susan Hancock, div 

VP-special events; Bobbi Brooks, div VP-strategic plng; Karen 

Martin, div VP & dir-adv admin; Steven Cohen, div VP & dircreative; 

Ellen Fruchtman, div VP-pr; Susan Purdy, div VP-credit 

mktg; Mark Walsh, dir-ptnrship mktg. 

In-house. 

Media buying: Initiative Media North America, Atlanta. 

Richard Simms, exec VP, gm. 

4 Ford Motor Co. 



Magazine . . . . . . . . . . . . . . . .$250,029 $334,384 -25.2 


Newspaper . . . . . . . . . . . . . . . . .102,792 94,451 8.8 


Outdoor . . . . . . . . . . . . . . . . . . . . .13,332 19,011 -29.9 

Network TV . . . . . . . . . . . . . . . .290,124 364,989 -20.5 

Spot TV . . . . . . . . . . . . . . . . . . .305,802 229,697 33.1 

Syndicated TV . . . . . . . . . . . . . . .8,062 20,083 -59.9 


Network radio . . . . . . . . . . . . . . . . .7,192 4,959 45.0 


Internet . . . . . . . . . . . . . . . . . . . . .16,813 12,842 30.9 

Yellow Pages . . . . . . . . . . . . . . . .22,812 23,716 -3.8 

Measured media . . . . . . . . . .1,196,059 1,266,638 -5.6 

Unmeasured media . . . . . . . .1,149,155 844,425 36.1 

Total . . . . . . . . . . . . . . . . . . .2,345,215 2,111,063 11.1 


Ford vehicles . . . . . . . . . . . . . .588,462 630,017 -6.6 

Lincoln vehicles . . . . . . . . . . . . .170,914 167,840 1.8 

Volvo vehicles . . . . . . . . . . . . . .104,262 82,253 26.8 

Mercury vehicles . . . . . . . . . . . . .97,428 131,344 -25.8 

Hertz vehicle rental . . . . . . . . . . .65,133 84,787 -23.2 

Jaguar vehicles . . . . . . . . . . . . . .58,725 58,836 -0.2 

Land Rover vehicles . . . . . . . . . .45,198 44,021 2.7 

Quality Care parts 

& service . . . . . . . . . . . . . . . . .26,042 30,637 -15.0 



Sales . . . . . . . . . . . . . . . . . . . . .$170,064 $160,658 5.9 

Earnings . . . . . . . . . . . . . . . . . . . . .3,467 7,237 -52.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .118,373 111,423 6.2 



Automotive . . . . . . . . . . . . . . . . .141,230 135,073 4.6 

Ford credit . . . . . . . . . . . . . . . . . .23,412 20,020 16.9 

Hertz . . . . . . . . . . . . . . . . . . . . . . .5,057 4,695 7.7 

Headquarters 

Ford Motor Co./World Headquarters, One American Rd., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. 


Corporate: William Clay Ford Jr., chmn; Jaques A. Nasser, pres 

& CEO; Wolfgang H. Reitzle, grp VP-Premier Automotive Grp; 

Brian P. Kelley, grp VP-global cons svcs; Nick V. Scheele, grp 

VP-N. Amer.; Jan Klug, VP-global mktg; Victor H. Doolan, exec 

dir-N. Amer. mktg & dist strategy, Premier Automotive Grp; 

James F. Rogers, mgr-mktg strategy, Premier Automotive Grp; 

Jason H. Vines, VP-comms. 

Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & 

mg dir. 

African-American adv & media buying: UniWorld Group, 

New York. Fermina Platon, mgmt super. 

Hispanic adv & media buying: Zubi Advertising Services, 

Coral Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, 

exec VP. 

Licensing: Beanstalk (In-house), Detroit. Linden D. Neslon, 

CEO. 

Media buying: Ford Motor Media, Detroit. Kevin Brown, exec 

dir. 

Aston Martin-Jaguar-Land Rover North America: One 

Premier Pl., Irvine, Calif. 92618/Phone: (949) 341-6100. Mike 

O’Driscoll, pres; Simon Sproule, VP-comms & mktg svcs; John 

Walton, VP & gm-Aston Martin; Sue Callaway, VP & gm- 

Jaguar; Michelle Cervantez, VP-mktg, Jaguar; Howard I. Mosher, 

pres-Land Rover; Steve McKnight, VP & gm-Land Rover; Jon 

Williams, VP-mktg, Land Rover. 

Aston Martin: No agency. 

Jaguar: Y&R Advertising, Irvine, Calif. David Murphy, CEO- 

Y&R Cos.. 

Interactive mktg, Jaguar: Global Beach, Irvine, Calif. Kent 

Chesley, mg dir. 

Land Rover: GSD&M, Austin, Texas. Roy M. Spence, Jr., 

founder & pres; Tom Steadman, acct dir. 


dir. 

Multicultural media buying: Zubi Advertising Services, Coral 

Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. 

Ford Customer Service Division: World Headquarters, One 

American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000. Mike 

D. Jordan, VP & pres-Ford customer svcs div & automotive 

cons svcs grp. 

Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & 

mg dir. 


dir. 



Ford Division: Regent Court, 16800 Executive Plaza Dr., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. James G. O’Connor, 

pres; Steve Lyons, genl sls mgr; Francisco Codina, genl mktg 

mgr; Joe Castelli, car mktg mgr; Al Giombetti, truck mktg mgr; 

Richard Stoddart, mktg comms mgr. 

J. Walter Thompson USA, Detroit. Michael O’Malley, pres & 

global bus dir. 

African-American adv & media buying: UniWorld Group, 

New York. Fermina Platon, mgmt super. 

Hispanic adv & media buying: Zubi Advertising Services, 

Coral Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, 

exec VP. 


dir. 

Hertz Corp.: 225 Brae Blvd., Park Ridge, N.J. 07656/Phone: (201) 

307-2000. Craig R. Koch, pres & CEO; Brian J. Kennedy, exec 

VP-sls & mktg; Frank Camacho, staff VP-mktg, U.S. Rent-A-Car; 

Janet Smyth, div VP-adv & mktg prog. 

Moss/Dragoti, New York. Jane Carlson, acct svcs dir. 

Lincoln Mercury: One Premier Pl., Irvine, Calif. 92618/Phone: 

(949) 341-7500. Mark Hutchins, pres; Richard Beattie, VP-mktg, 

sls & svc; Anne Belec, genl mktg mgr; Deborah Wahl, mktg 

comms mgr; Jim O’Sullivan, brand mgr-Lincoln grp; Jennifer 

Moneagle, brand mgr-Mercury grp. 

Y&R Advertising, Irvine, Calif. David Murphy, CEO-Y&R 

Cos.. 

African-American adv: UniWorld Group, New York. Fermina 

Platon, mgmt super. 


dir. 



Th!nk Group: 5920 Pasteur Ct., Carlsbad, Calif. 92008/Phone: 

(800) 252-4221. John Wallace, CEO; Ann Hanson, VP-mktg. 

Jackson-Dawson Marketing Communications, Greenville, S.C. 

Larry Jackson, pres. 

Volvo Cars of North America: One Premier Pl., Irvine, Calif. 

92618/Phone: (949) 341-6500. Dan Werbin, pres & CEO-Volvo 

Cars N. Amer.; Thomas Andersson, exec VP-mktg; Roger 

Omisher, VP-corp comms; Bob Austin, dir-mktg comms. 

Messner Vetere Berger McNamee Schmetterer/Euro RSCG, 

New York. Jay Durante, ptnr & acct mgr; Colleen Campbell, 

media dir. 


dir. 



72 Gap Inc. 



Magazine . . . . . . . . . . . . . . . . . . .$31,741 $32,909 -3.6 


Newspaper . . . . . . . . . . . . . . . . . .4,092 7,389 -44.6 

National newspaper . . . . . . . . . . . .3,169 2,583 22.7 

Outdoor . . . . . . . . . . . . . . . . . . . .19,523 14,310 36.4 

Network TV . . . . . . . . . . . . . . . . .90,307 131,526 -31.3 

Spot TV . . . . . . . . . . . . . . . . . . . . .17,120 30,162 -43.2 

Syndicated TV . . . . . . . . . . . . . .24,550 18,582 32.1 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,719 NA 



Total . . . . . . . . . . . . . . . . . . . .449,575 465,019 -3.3 


Gap apparel . . . . . . . . . . . . . . . .107,477 147,932 -27.3 

Old Navy apparel . . . . . . . . . . .104,898 106,780 -1.8 

Banana Republic apparel . . . . . .16,908 23,906 -29.3 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,673 $11,635 17.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .877 1,127 -22.2 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .12,005 10,320 16.3 

Headquarters 

Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 

952-4400. 


Corporate: Millard S. Drexler, pres & CEO; Donald G. Fisher, 

chmn. 

Banana Republic: 345 Spear St., San Francisco, Calif. 

94105/Phone: (650) 952-4400. Gary Muto, pres; William Parker, 

sr VP-stores & opers; Catherine Lewis, sr dir-relationship mktg; 

Deborah Lloyd, sr VP-prod design & devel; Laura Jacobs, VPbrand 

mgmt. 

In-house. 

Gap Inc. Direct: 300 Calif. St., 3rd Fl, San Francisco, Calif. 

94104/Phone: (650) 952-4400. Mike Tucci, exec VP. 

Online and catalog: In-house. 

Gap stores: 2 Folsom St., San Francisco, Calif. 94105/Phone: 

(650) 952-4400. Peter Hempel, exec VP-mktg. 

Modernista!, Boston. Lance Jensen, co-founder; Gary Koepke, 

co-founder. 

Old Navy: 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 

952-4400. Jenny J. Ming, pres; Amy Schoening, chief mktg officer; 

Tom Clendenin, sr VP-mktg; Kevin M. Lonergan, exec VP 

& chief operating officer; Jeffrey A. Pfeifle, exec VP-prod design 

& devel. 

In-house. 

79 Gateway 



Magazine . . . . . . . . . . . . . . . . . .$18,834 $26,099 -27.8 


Newspaper . . . . . . . . . . . . . . . . .75,454 68,521 10.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .8,308 2,559 224.7 

Network TV . . . . . . . . . . . . . . . . .116,677 64,683 80.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,853 14,660 -73.7 

Syndicated TV . . . . . . . . . . . . . . . . . .184 780 -76.4 




Internet . . . . . . . . . . . . . . . . . . . . .13,337 8,692 53.4 



Total . . . . . . . . . . . . . . . . . . . . .397,828 307,791 29.3 


Gateway computers . . . . . . . . .296,850 231,384 28.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$9,601 $8,965 7.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .241 428 -43.7


U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .8,210 7,681 6.9 

Operating income . . . . . . . . . . . . . .935 948 -1.4 

Headquarters 

Gateway/4545 Towne Centre Court, San Diego, Calif. 

92121/Phone: (858) 799-3401. 


Corporate: Ted Waitt, chmn & CEO. 

Gateway U.S. Markets: 4545 Towne Centre Court, San Diego, 

Calif. 92121/Phone: (858) 799-3401. David Turner, VP-mktg, U.S. 

markets; Sue Parks, sr VP-U.S. markets. 

Creative: In-house. 

Media buying & plng: Initiative Media North America, Los 

Angeles. Randy Bixler, dir-Western region client svcs. 

15 General Electric Co. 



Magazine . . . . . . . . . . . . . . . . .$48,520 $47,759 1.6 


Newspaper . . . . . . . . . . . . . . . . . .100,141 90,659 10.5 


Outdoor . . . . . . . . . . . . . . . . . . . . . .2,159 2,101 2.8 

Network TV . . . . . . . . . . . . . . . . .157,987 111,020 42.3 

Spot TV . . . . . . . . . . . . . . . . . . . .67,379 52,279 28.9 

Syndicated TV . . . . . . . . . . . . . . . . . . .111 490 -77.3 


Network radio . . . . . . . . . . . . . . . .6,942 5,944 16.8 


Internet . . . . . . . . . . . . . . . . . . . . .8,307 3,460 140.1 

Yellow Pages . . . . . . . . . . . . . . . . .7,500 7,500 0.0 



Total . . . . . . . . . . . . . . . . . . . .1,310,094 1,111,121 17.9 


NBC TV network . . . . . . . . . . . . .118,774 69,644 70.5 

GE appliances, electronics 

& financial services . . . . . . . .90,835 61,006 48.9 

Snap.com online . . . . . . . . . . . . .60,918 76,084 -19.9 

CNBC cable TV network . . . . . . .23,427 4,238 452.8 



Sales . . . . . . . . . . . . . . . . . . . . .$129,853 $111,630 16.3 

Earnings . . . . . . . . . . . . . . . . . . . .12,735 10,717 18.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .90,981 78,970 15.2 



Aircraft engines . . . . . . . . . . . . . .10,779 10,730 0.5 

Appliances . . . . . . . . . . . . . . . . . . .5,887 5,671 3.8 

GECS . . . . . . . . . . . . . . . . . . . . . . .66,177 55,749 18.7 

Industrial products & systems . .11,848 11,555 2.5 

NBC . . . . . . . . . . . . . . . . . . . . . . . . .6,797 5,790 17.4 

Plastics . . . . . . . . . . . . . . . . . . . . . .7,776 6,941 12.0 

Power systems . . . . . . . . . . . . . . .14,861 10,099 47.2 

Technical (medical) pdts & svcs . .7,915 6,863 15.3 

Headquarters 

General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 

06431/Phone: (203) 373-2211. 


Corporate: Jeffrey R. Immelt, chmn & CEO; Richard A. 

Costello, mgr-corp mktg comms; James R. Harman, mgr-corp 

adv. 

BBDO Worldwide, New York. Andy Russem, exec VP-sr acct 

dir; Vivien Kronengold, sr VP-acct dir. 

CNBC: 2200 Fletcher Ave., Fort Lee, N.J. 07024/Phone: (201) 585- 

2622. Pamela Thomas-Graham, pres & CEO; Lilach Asofsky, sr 

VP-mktg & rsch. 

NBC Agency, Burbank, Calif. 

GE Appliances: Appliance Park, Louisville, Ky. 40225/Phone: (502) 

452-4311. James P. Campbell, pres & CEO; Paul Klein, mgr-adv. 

Hotpoint, GE Profile, GE Monogram: BBDO Worldwide, 

New York. Andy Russem, exec VP-sr acct dir; Vivien 

Kronengold, sr VP-acct dir. 

GE Lighting: Nela Park, 1975 Noble Rd., Cleveland, Ohio 

44112/Phone: (216) 266-2121. Matthew Espe, pres & CEO; Kenneth 

Damato, gm-consumer mktg. 

BBDO Worldwide, New York. Andy Russem, exec VP-sr acct 

dir; Vivien Kronengold, sr VP-acct dir. 

MSNBC: 1 MSNBC Plaza, Secaucus, N.J. 07094/Phone: (201) 583- 

5000. Erik Sorenson, pres & gm; Val Nicholas, VP-mktg, adv & 

promo; Cheryl-Lynn Crowther, dir-mktg, MSNBC.com. 


NBC: 30 Rockefeller Plaza, New York, N.Y. 10112/Phone: (212) 664- 

4444. Bob Wright, chmn & CEO; Keith Turner, pres-sls; Alan 

Wurtzel, pres-rsch & media devel; Frank Radice, sr VP-adv & 

promo; Jay Linden, VP-daytime; Ed O’Donnell, VP-mktg. 


The NBC Agency: 3000 W. Alameda Ave., Burbank, Calif. 

91523/Phone: (818) 840-4444. John D. Miller, co-pres; Vince 

Manze, co-pres; Jim Vescera, sr VP-on air adv; Jill Underhill, VPcomedy, 

movie & mini-series; Ron Hayes, VP & creative dir; Joe 

Levecchi, VP-NBC 2000; Vivi Zigler, sr VP-adv svcs; Jenness 

Brewer, sr VP-print adv. 

Media buying-print & natl media: MediaVest, Los Angeles. 

Caryl Weinstein, VP-assoc media dir. 

Media buying-spot radio & local cable: Horizon Media, Los 

Angeles. Amy Berke, sr VP-acct mgmt svcs. 

49 General Mills 



Magazine . . . . . . . . . . . . . . . . . .$47,431 $42,984 10.3 


Newspaper . . . . . . . . . . . . . . . . . . . .239 671 -64.3 

National newspaper . . . . . . . . . . . . .392 787 -50.2 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .461 239 92.4 

Network TV . . . . . . . . . . . . . . . .102,946 123,575 -16.7 

Spot TV . . . . . . . . . . . . . . . . . . . .199,715 206,746 -3.4 

Syndicated TV . . . . . . . . . . . . . . . .6,789 10,976 -38.2 


Network radio . . . . . . . . . . . . . . . .2,625 2,119 23.9 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 207 NA 



Total . . . . . . . . . . . . . . . . . . . . .639,194 668,880 -4.4 


General Mills foods . . . . . . . . . .282,379 323,179 -12.6 

Betty Crocker foods . . . . . . . . . .71,595 57,619 24.3 

Yoplait yogurt . . . . . . . . . . . . . . .33,013 29,261 12.8 

Fruit Corners fruit roll-ups . . . . .15,743 10,433 50.9 

Pop Secret 

microwave popcorn . . . . . . . .14,648 18,098 -19.1 

Trix yogurt . . . . . . . . . . . . . . . . . .10,726 4,167 157.4 

Bisquick baking mix . . . . . . . . . . .10,725 9,068 18.3 



Sales . . . . . . . . . . . . . . . . . . . . . . .$7,078 $6,700 5.6 

Earnings . . . . . . . . . . . . . . . . . . . . . .665 614 8.3 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .6,745 6,387 5.6 

Operating income . . . . . . . . . . . . . . .NA 947 NA 


Foodservice & other . . . . . . . . . . . .552 465 18.7 

Convenience foods . . . . . . . . . . . . .1,719 1,506 14.1 

Baking products . . . . . . . . . . . . . . .1,029 1,017 1.2 

Betty Crocker meals . . . . . . . . . . . .842 819 2.8 

Cereals . . . . . . . . . . . . . . . . . . . . . .2,602 2,580 0.9 

International (incl. export) . . . . . . .333 314 6.1 

Headquarters 

General Mills/1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (763) 764-2311. 


Corporate: Stephen Sanger, chmn & CEO; Mark Addicks, VP; 

Rick Hosfield, VP-adv. 

Consumer Foods: 1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (612) 764-2311. Marc Belton, sr VP & pres-Big G 

cereals; Bob Stretmater, sr VP/pres-Foodservice; Chris O’Leary, 

sr VP & pres-Betty Crocker meals; Ian Friendly, sr VP & pres- 

Yoplait USA; Peter Capell, sr VP & pres-Snacks Unlimited; 

Jeffrey Rotsch, sr VP-sls; Franz Hofmeister, pres-Lloyd’s 

Barbeque; Dave Homer, pres-Baking Products. 

Apple Cinnamon Cheerios, Cheerios, Cocoa Puffs, Columbo 

Yogurt, Cookie Crisp, Country Corn Flakes, Dunkaroos, Fiber 

One, Frosted Cheerios, Fruit by the Foot, Fruit Roll-Ups, 

GoGurt, Honey Nut Cheerios, Honey Nut Chex, Honey Nut 

Clusters, Kaboom, Kix, Lucky Charms, Monster Cereals, 

MultiGrain Cheerios, Reese’s Peanut Butter Puffs, Squeezit, 

Team Cheerios, Total, Total Corn Flakes, Total Raisin Bran, Trix, 

Trix Yogurt, Wheaties, Wheaties Energy Crunch, Yoplait, Yoplait 

Expresse: Saatchi & Saatchi, New York. Michael Burns, sr VP & 

chmn; Anne Adriance, exec VP & worldwide dir. 

Betty Crocker Desserts, Bisquick, Bowl Appetit, Bugles, Chex 

Cereal, Chex Snack Mix, Cinnamon Grahams, Cinnamon Toast 

Crunch, French Toast Crunch, Gardetto’s, Golden Grahams, 

Golden Grahams treats, Hamburger Helper, Lloyds, Milk N’ 

Cereal Bars, Honey Nut Chex, Nature Valley Cereal, Nature 

Valley Granola Bars, Pop Secret, Specialty Potatoes, Suddenly 

Salad, Tuna Helper: Campbell Mithun, Minneapolis. Don 

Kvam, exec VP & mgmt super; Sarah Hansen, VP & mgmt 

super. 

Foodservice: Food Group, Chicago. Kevin Gross, gm; Olga 

Ilagan, asst acct exec; John Howeth, VP-client svcs. 

Hispanic adv: Betty Crocker Flan, Betty Crocker Rice 

Pudding, Cheerios, Cocoa Puffs, Fruit Roll-Ups, GoGurt, 

Helpers, Honey Nut Cheerios, Kix, Lucky Charms, Para Su 

Familia, Pop Secret, Trix, Yoplait: Casanova Pendrill Publicidad, 

Irvine, Calif. Laura Marella, VP & media dir; Guillermo 

Ceniceros, VP & acct dir. 

African-American adv: Burrell Communications Group, 

Chicago. Karen Goodar, VP & acct mgmt dir. 

Small Planet Foods: 719 Metcalf St, Sedro-Woolley, Wash. 

98284/Phone: (360) 855-0100. Gene Kahn, pres & CEO; Martha 

Whitehead, VP mktg Cascadian Farms. 

Cascadian Farms fruits, vegtables, entrees & Muir Glen 

canned tomatoes & pasta sauces: Sterling Rice Group, Boulder, 

Colo. D’lea Martens, acct dir. 

1 General Motors Corp. 



Magazine . . . . . . . . . . . . . . . .$485,589 $502,490 -3.4 


Newspaper . . . . . . . . . . . . . . . . . .297,181 541,149 -45.1 


Outdoor . . . . . . . . . . . . . . . . . . . .24,509 24,982 -1.9 

Network TV . . . . . . . . . . . . . . . .965,731 887,400 8.8 

Spot TV . . . . . . . . . . . . . . . . . . . .583,173 506,701 15.1 

Syndicated TV . . . . . . . . . . . . . . .114,818 131,036 -12.4 


Network radio . . . . . . . . . . . . . . . .14,937 5,963 150.5 


Internet . . . . . . . . . . . . . . . . . . . .52,441 24,415 114.8 

Yellow Pages . . . . . . . . . . . . . . .20,000 20,000 0.0 

Measured media . . . . . . . . .2,951,069 3,017,107 -2.2 

Unmeasured media . . . . . . . .983,690 1,101,248 -10.7 

Total . . . . . . . . . . . . . . . . . . .3,934,759 4,118,355 -4.5 


Chevrolet vehicles . . . . . . . . . . .819,610 771,570 6.2 

Saturn Corp. . . . . . . . . . . . . . . .312,503 288,927 8.2 

Pontiac vehicles . . . . . . . . . . . .281,330 287,083 -2.0 

Buick vehicles . . . . . . . . . . . . . .254,571 347,136 -26.7 

Oldsmobile vehicles . . . . . . . . .250,169 333,936 -25.1 

GMC trucks . . . . . . . . . . . . . . . .228,240 249,955 -8.7 

Cadillac vehicles . . . . . . . . . . . . .215,211 289,599 -25.7 

General Motors corporate promo 193,266 151,572 27.5 

DirecTV satellite system . . . . .105,468 91,370 15.4 

OnStar vehicle 

monitoring system . . . . . . . . .53,492 40,710 31.4 

Ditech financial services . . . . . .47,249 28,570 65.4 

Saab vehicles . . . . . . . . . . . . . . .43,405 38,663 12.3 

AC-Delco auto parts . . . . . . . . . . .21,521 19,736 9.0 

GMAC financial services . . . . . . .20,611 15,297 34.7 



Sales . . . . . . . . . . . . . . . . . . . . .$184,632 $176,558 4.6 

Earnings . . . . . . . . . . . . . . . . . . . .4,452 6,002 -25.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .136,399 130,073 4.9 



Auto, communications svcs . . .160,627 156,107 2.9 

Financing, insurance . . . . . . . . .24,005 20,451 17.4 

Headquarters 

General Motors Corp./300 Renaissance Center, P.O. Box 300, 

Detroit, Mich. 48265-2000/Phone: (313) 556-5000. 

Notes 

General Motors announced in late 2000 it would phase out its 

unprofitable Oldsmobile Division to focus on other brands. The 

phaseout will cover several years, either at the conclusion of the 

current model lineup product cycle or when models no longer 

are economically viable. GM noted Olds, a more than 100-yearold 

brand, had failed to woo enough younger, import intenders 

to justify sustaining the brand. The company is shifting its Olds 

advertising from brand-focused to promotional, and has extended 

warranties on new Olds from three years or 36,000 miles to 

five years or 60,000 miles. The phase-out resulted in an aftertax 

charge of $939 million in fourth quarter 2000. The “communications” 

portion of the “auto, communications” segment 

includes contributions of $7.29 billion in sales and $5.56 billion 

for 2000 and 1999 from Hughes Electronics, most of which is 

from its DirecTV unit. Currently courting the unit for possible 

acquisition are News Corp. and EchoStar. GM in October 2000 

began extended negotiations with Daewoo Motor Co. to buy 

certain assets. Previous bids from DaimlerChryler (in concert 

with Hyundai Motor Co.) and Ford Motor Co. to buy outright 

Korea’s second-largest automaker met with failure. 


Corporate: John F. Smith Jr., chmn; Rick Wagoner, pres & 

CEO; Michael Browner, exec dir, media & mktg oper; Steve 

Harris, VP-comms; John G. Middlebrook, VP & gm-vehicle 

brand mktg & corp adv; North American Opers: Ron Zarella, 

exec VP & pres-N. Amer.; Bill Lovejoy, grp VP-GM N. Amer. 

vehicle sls, svc & mktg; Marissa Sison, dir-adv rsch; Elizabeth 

Lazar, genl dir, media opers; Denny Bolen, mgr-adv; Candace 

Robbins, dir-co-op mktg & entertainment alliances; Judy Hu, 

exec dir, adv & mktg, strategy & opers; Steve Tihanyi, genl dirmktg 

alliances & regional opers. 

McCann-Erickson Worldwide, Detroit. Garry Neel, exec VP. 

D’Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. 

Patrick Sherwood, mg dir. 

Chisholm-Mingo Group, New York. Andrea Fant-Hobbs, VP 

& grp acct dir. 

Calif. mktg initiative: Manning, Selvege & Lee, Los Angeles. 

Phil O’Dell, VP & mgmt super.


GM credit card, GM used cars: Mullen, Wenham, Mass. 

George Rogers, acct dir. 

Hispanic adv-Chevrolet natl adv & pr & N. Amer. opers 

Florida mktg initiative: Accent Marketing, Coral Gables, Fla. 

Maria Romero, VP & dir-strategic plng; Fernando Bonet, exec 

VP & dir-client svcs; Vickie Gaston, acct svcs super; Steve 

Blanco, pres & creative dir. 

Media plng: General Motors Planworks, Detroit. Dennis 

Donlin, pres. 

Media buying: General Motors Mediaworks, Warren, Mich. 

Linda Thomas Brooks, exec VP, mg dir. 

Buick Motor Division: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Roger Adams, mktg gm; 

Randall Tallerico, dir-adv & sls promo. 

McCann-Erickson Worldwide, Troy, Mich. Garry Neel, exec 

VP & mg dir.. 


Donlin, pres. 



Cadillac Motor Car Division: 100 Renaissance Center, Detroit, 

Mich. 48265/Phone: (313) 667-5562. Mark LaNeve, gm; Kim A. 

Kosak, dir-adv & promo; John Howell, dir-global brand devel; 

Steven Rosenblum, brand mgr-Seville/Eldorado; Tim O’Neill, adv 

mgr-Eldorado, Seville & CTS; Pat Kemp, brand mgr-DeVille/prof 

vehicles; Jay Spenchian, brand mgr-CTS & future prods; Paul 

Edwards, adv mgr-EXT, Escalade & DeVille; Susan Docherty, 

brand mgr-EXT & Escalade; Ken Stewart, advanced tech. 

D’Arcy Masius Benton & Bowles, Troy, Mich. Joe Garcia, sr 

VP & grp acct dir. 


Donlin, pres. 



Chevrolet Motor Division: 100 Renaissance Center, Detroit, 

Mich. 48265-1000/Phone: (313) 556-5000. John G. Middlebrook, 

gm-Chevrolet & VP-GM; Kurt Ritter, gm-mktg; Thomas 

Wilkinson, dir-comms; James D. Jandasek, natl mgr-passenger 

car adv; Robert (Mack) Whisner, natl mgr-truck adv & sls 

promo; James Campbell, brand mgr -S10 pickup. 

Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn, chief 

operating officer; Timothy E. Keaton, exec VP, acct dir. 


Donlin, pres. 



General Motors Service Parts Operations: 6200 Grand Pointe 

Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. John F. 

Smith, VP & gm; John Brancheau, dir-adv & sls promo. 

AC-Delco: Campbell-Ewald, Warren, Mich. James P. Huchok, 

exec VP & acct dir. 

GM parts: D’Arcy Masius Benton & Bowles, Troy, Mich. Tom 

Downey, exec VP & grp acct dir. 

GMAC: 300 Galleria Officentre, Suite 507, Southfield, Mich. 

48034/Phone: (248) 263-3070. John D. Finnegan, pres; John E. 

Gibson, exec VP-N. Amer. opers; James E. Farmer, VP-merch, 

adv & comms. 

Campbell-Ewald, Warren, Mich. Steven Aiello, sr VP. 

D’Arcy Masius Benton & Bowles, Troy, Mich. Mary Gael 

Senko, VP, acct dir. 

Quantum Marketing, Bloomfield Hills, Mich. David Bethards, 

sr VP. 

GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, 

Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, pres 

& CEO; Richard Gillespie, exec VP & chief marketing officer. 

ditech.com, GMAC Global Relocation, GMAC Mortgage, 

GMAC Real Estate: In-house. 

Hughes Electronics Co.: 200 N. Supelveda Blvd., P.O. Box 956, 

El Segundo, Calif. 90245-0956/Phone: (310) 364-6000. Jack A. 

Shaw, CEO; George Jamison, VP-corp comms; Eric Erickson, 

mgr-adv. 

DirecTV: Deutsch, Los Angeles. Mike Sheldon, mg ptnr, gm. 

Hummer: 100 Renaissance Center, Mail Code: 482-A32-B98, 

Detroit, Mich. 48265-1000/Phone: (313) 665-1211. Michael C. 

DiGiovanni, gm; Marc Hernandez, brand mgr; Liz Vanzura, 

Hummer adv dir. 

Modernista!, Boston. Lance Jensen, co-owner; Gary Koepke, 

co-owner. 


Donlan, pres. 



Oldsmobile Division: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Debra Kelly-Ennis, gm; Tim 

Roush, Alero, Intrigue & Silhouette brand mgr; John Gatt, 

Aurora & Bravada brand mgr; Tom Hitchman, brand devel mgr. 

Leo Burnett USA, Chicago. Nina Abnee, exec VP, mg dir; 

Marty Harper, sr VP, plng dir; Charley Wickman, VP, creative 

dir; Scott Smith, VP, creative dir. 

African-American adv: E. Morris Communications, Chicago. 

Reginald Ponder, VP-client svcs; Paris Cannon, sr acct super; 

Danielle Cox-Jones, acct super. 


Donlin, pres. 

OnStar: 1400 Stephenson Hwy., Troy, Mich. 48083/Phone: (248) 

588-6050. Chris Hamer, dir-mktg comms. 

Campbell-Ewald, Warren, Mich. Steve Aiello, sr VP. 

Pontiac-GMC Division: 100 Renaissance Center, P.O. Box 100, 

Detroit, Mich. 48265-1000/Phone: (313) 556-5000. Lynn C. Myers, 

gm; Sam Mancuso, brand mgr-Sierra & Yukon; Bob Kraut, 

brand mgr-Bonneville, Firebird & Grand Prix; Craig Bierley, 

brand mgr-Sunfire & Vibe; Tony DiSalle, brand mgr-Jimmy & 

Envoy; Greg Ross, brand mgr-Sonoma; John Gaydash, brand 

mgr-Safari & Savana; Jim Panaretos, brand mgr-Grand Am; Jim 

Vurpillat, brand mgr-Aztek; Annette Lloyd, dir-Pontiac adv & 

sales promo; Mark-Hans Richer, dir-GMC adv & sales promo. 

GMC: Lowe, Lintas & Partners Worldwide, New York. Susan 

Cantor, exec dir. 

Pontiac: D’Arcy Masius Benton & Bowles, Troy, Mich. Stan 

Fields, exec VP & grp acct dir. 


Donlan, pres. 



Saab Cars USA: 4405-A International Blvd., Norcross, Ga. 

30093/Phone: 770-279-0100. Dan Chasins, pres & chief operating 

officer; Kristi August-Smith, dir-integrated mktg; Hans 

Krondahl, VP-mktg. 

Lowe Lintas & Partners Worldwide, New York. Mike Neiss, 

exec VP, media mg dir. 

Direct mktg, relationship mktg: Martin Agency, Richmond, 

Va. Greg Zuercher, acct exec. 



Saturn Corp.: 400 Renaissance Center, MC 482-D14-B46, Detroit, 

Mich. 48265-4000/Phone: (248) 524-5000. Annette Clayton, chmn 

& pres; Jill Lajdziak, VP-sls, svc & mktg; Lisa Hutchinson, dirmktg; 

Pat Henry, adv mgr. 

Publicis & Hal Riney, San Francisco. Walter Smith, acct dir; 

Tom Else, acct dir; Doug Sweeney, acct dir. 


Donlin, pres. 



66 Gillette Co. 



Magazine . . . . . . . . . . . . . . . . . .$19,838 $12,518 58.5 


Newspaper . . . . . . . . . . . . . . . . . . . .486 0 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 60 NA 

Network TV . . . . . . . . . . . . . . . . .108,131 104,215 3.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .4,909 7,066 -30.5 

Syndicated TV . . . . . . . . . . . . . .23,509 16,198 45.1 


Network radio . . . . . . . . . . . . . . . . .835 738 13.1 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,030 NA 



Total . . . . . . . . . . . . . . . . . . . .466,022 424,446 9.8 


Gillette razors . . . . . . . . . . . . . . .54,286 58,428 -7.1 

Duracell batteries . . . . . . . . . . . .52,394 52,619 -0.4 

Braun shavers . . . . . . . . . . . . . . .27,090 16,130 68.0 

Oral-B toothbrushes . . . . . . . . . . .19,312 23,539 -18.0 

Right Guard deodorant . . . . . . . .15,105 8,560 76.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$9,295 $9,154 1.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .392 1,260 -68.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,756 3,632 3.4 

Operating income . . . . . . . . . . . . . .664 1,116 -40.5 


Blades & razors . . . . . . . . . . . . . . .3,407 3,167 7.6 

Duracell products . . . . . . . . . . . . .2,577 2,726 -5.5 

Braun products . . . . . . . . . . . . . . .1,657 1,583 4.7 

Toiletries . . . . . . . . . . . . . . . . . . . . . .978 1,062 -7.9 

Oral-B products . . . . . . . . . . . . . . . .676 616 9.7 

Headquarters 

Gillette Co./Prudential Tower Bldg., Boston, Mass. 02199/Phone: 

(617) 421-7000. 


Corporate: James M. Kilts, chmn & CEO; Edward F. DeGraan, 

pres & chief operating officer. 

Braun: Prudential Tower Bldg., Boston, Mass. 02199/Phone: (617) 

421-7000. Bernhard Wild, chmn; Alex Resley, exec dir-bus mgmt. 

Electric shavers: Lowe Lintas & Partners, New York. Hollie 

Geren, VP & mgmt super. 

Commercial Operations North America: Prudential Tower 

Bldg., Boston, Mass. 02199/Phone: (617) 421-7000. Joseph F. 

Dooley, pres; John M. Darman, sr VP-grooming; Donald W. 

Hoeder, sr VP-portable power; Frederick H. Howard, sr VP-oral 

care/Braun; Carole Johnson, VP-mktg svcs; Rich Meyer, dirmedia 

svcs. 

Duracell: 8 Research Dr., Berkshire Corporate Park, Bethel, 

Conn. 06801/Phone: (203) 769-4000. Mark Leckie, pres. 

BBDO Worldwide, New York. Simon Marlow, exec VP-mg 

dir & dir, multi-natl acct svcs; Evangeline Ames-Murray, sr VP 

& sr acct dir. 

Grooming Products: 1 Gillette Park, Boston, Mass. 02127/Phone: 

(617) 463-3000. Peter Hoffman, pres; Richard Cantwell, VP mktg 

svcs. 

After shaves, Gillette Series antiperspirants & deodorants, 

Mach 3, Right Guard, Satin Care pre/post shave, shave preps, 

Soft & Dri, Venus: BBDO Worldwide, New York. Simon 

Marlow, exec VP-mg dir & dir, multi-natl acct svcs; Barry 

Schweig, exec VP & sr acct dir. 

Oral Care Products: Prudential Tower Bldg., Boston, Mass. 

02199/Phone: (617) 421-7000. Bruce Cleverly, pres. 

Oral-B toothbrushes, Braun oral care appliances: BBDO 

Worldwide, New York. Simon Marlow, exec VP-mg dir & dir, 

multi-natl acct svcs; Barry Schweig, exec VP & sr acct dir. 

24 GlaxoSmithKline 



Magazine . . . . . . . . . . . . . . . . .$107,959 $87,079 24.0 


Newspaper . . . . . . . . . . . . . . . . . .15,520 8,679 78.8 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,563 2,187 -28.5 

Network TV . . . . . . . . . . . . . . . .303,851 265,414 14.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .41,987 46,230 -9.2 

Syndicated TV . . . . . . . . . . . . . . . .71,177 50,655 40.5 


Network radio . . . . . . . . . . . . . . . .3,840 3,734 2.8 


Internet . . . . . . . . . . . . . . . . . . . . .6,348 2,081 205.0 



Total . . . . . . . . . . . . . . . . . . . .1,126,429 969,365 16.2 


Paxil anti depression Rx . . . . . . .91,798 31,513 191.3 

Flonase nasal Rx . . . . . . . . . . . . .73,452 53,457 37.4 

Flovent asthma rx . . . . . . . . . . . .62,891 31,688 98.5 

Aquafresh 

dental products . . . . . . . . . . .57,382 44,821 28.0 

Nicorette nicotine gum . . . . . . .43,702 56,639 -22.8 

Valtrex herpes Rx . . . . . . . . . . . .39,660 40,900 -3.0 

Imitrex migraine rx . . . . . . . . . . .37,144 15,204 144.3 

Nicoderm CQ stop 

smoking patch . . . . . . . . . . . .36,814 54,170 -32.0 

Avandia diabetes Rx . . . . . . . . . .33,936 5,928 472.5 

Zyban stop smoking Rx . . . . . . .30,909 53,905 -42.7 

Tums antacids . . . . . . . . . . . . . . .28,942 42,670 -32.2 

Relenza flu Rx . . . . . . . . . . . . . . .22,522 19,345 16.4 

Denavir cold sore Rx . . . . . . . . . .19,863 15,465 28.4 

Alluna sleep aid tablets . . . . . . .15,350 0 NA 

Tagamet HB 200 

heartburn control . . . . . . . . .14,346 16,107 -10.9 

Clear nicoderm CQ 

stop smoking patch . . . . . . . .13,066 0 NA 



Sales . . . . . . . . . . . . . . . . . . . . .$27,480 $27,210 1.0 

Earnings . . . . . . . . . . . . . . . . . . . . .5,619 5,220 7.6 



Consumer healthcare . . . . . . . . .4,028 4,125 -2.4 

Headquarters 

GlaxoSmithKline/Glaxo Wellcome House, Berkeley Ave. 

Greenford , Middlesex, U. K. UB6, ONN/Phone: 44-171-493-4060. 

GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle 

Park, N.C. 27709/Phone: (919) 483-2100. 

Notes 

GlaxoSmithKline officially became the merger of Glaxo 

Wellcome and SmithKline Beecham in December 2000. The U.S. 

Federal Trade Commission required the company to divest itself 

of products in six areas, although the merged unit already had 

made steps to do so. The most high-profile drugs divested were 

antiviral medicines Famvir and Vectavir, and Kytril, a drug for 

treating chemotherapy-induced nausea. The company acquired 

Block Drug, whose leading brands including Sensodyne added 

about $900 million to the consumer healthcare segment. 

GlaxoSmithKline consolidated its $600 million worldwide media 

account with Grey Global Group’s MediaCom, media agency for 

the former SmithKline Beecham. The company began in May 

2001 to evaluate the roster of agencies for its $425 million consumer 

and prescription drug businesses.



Corporate: Sir Richard Sykes, chmn; JP Garnier, CEO. 

Media buying: MediaCom, New York. Lucas Kegel, brand 

media mg. 

Block Drug/GlaxoSmithKline Consumer Healthcare: 257 

Cornelius Ave, Jersey City, N.J. 07302-3198/Phone: (201) 434-3000. 

Aphthasol, Atridox, Atrisorb, Balmex Baby Powder & diaper 

ointment, BC powder, Beano food enzyme dietary supplements, 

Dentu-Creme, Goodby’s headache powder & relief tablets, 

Mynol, Nature’s Remedy laxatives, Nytol, PeriGlas, Phazyme gas 

relief, Poli-Grip, Polident, R&C lice treatment, Sensodyne, 

Targon, Tegrin: Agency in review. 

GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., 

Pittsburgh, Pa. 15205/Phone: (919) 483-2100. Jack Ziegler, pres- 

Consumer Healthcare. 

Aqua Fresh Toothpaste, Flex Toothbrushes, Aqua Fresh 

Dental Gum, Contac, Massengill, Sucrets,: Grey Worldwide, 

New York. Belinda Kim, acct super-Aqua Fresh; Courtney 

Johnson, acct super-Contac; Stephanie Schulman, acct super- 

Flex, Sucrets. 

Alluna, Citrucel: Ogilvy & Mather, New York. Mike Guarini, 

mg dir. 

Ecotrin, Gaviscon, Nicoderm CQ , Nicorette, Oxy Balance, 

Tagament, Tums: Jordan McGarth Case & Partners/Euro RSCG, 

New York. Barry Silverstein, pres. 

Geritol, Os-Cal, Sominex, Vivarin: Creative Advertising 

Solutions, New York. Peggy Masterson, pres; Barbara Gadinis, sr 

VP-grp dir. 

GlaxoSmithKline Pharmaceutical Division: 1 Franklin Plaza, 

P.O. Box, Pittsburgh, Pa. 19102/Phone: (888) 825-5249. Bob 

Ingram, chief operating officer-Pharmaceutical Opers; David 

Stout, pres-US Pharmaceuticals; James Palmer, sr VP new prod 

develop pharmaceuticals. 

All brands-new business: Einson Health, Parsippany, N.J. 

Kathie Riker, sr ptnr. 

Avandia: Thomas Ferguson Associates, Parsippany, N.J. David 

Chapman, pres. 

Avandia: Quantum Group, Parsippany, N.J. Stuart Kline, pres. 

Amoxil, Bactroban, Bactroban Nasal, Timentin: In-house. 

Lauren Memis, acct super. 

Coreg: Klemtner Advertising, New York. Diane Balcerzak, acct 

mgr. 

Infanrix: STI, New York. Una Kistner, acct super. 

Relationships mktg, Augmentin: Xchange Group, Parsippany, 

N.J. Nancy Barlow, pres. 

Ancef, Androderm, Compazine, Denavir, Hycamin, Kytril, 

Teveten: No agency. 

Med education, Augmentin, Avandia, Bactroban, Factiv: 

ProCom International, Parsippany, N.J. Marie Chernok, pres. 

GlaxoSmithKline Pharmaceutical Division: 5 Moore Drive, P.O. 

Box 13398, Research Triangle Park, N.C. 27709/Phone: (919) 483-2100. 

Valtrex: Messner Vetere Berger McNamee Schmetterer/Euro 

RSCG, New York. Paul Klein, acct exec. 

Media buying: Media Edge, New York. Susan Kaufman, exec 

VP & acct dir. 

Flonase, Flovent, Imitrex, Serevent, Wellbytrin, Zyban: Grey 

Worldwide, New York. Mercedes Campos, acct coordinator- 

Imitrex, Wellbutrin, Zyban; Belinda Kim, acct super-Flonase, 

Flovent; Linda Kim, acct exec-Serevent. 

Combivir, Relenza: FCB Healthcare, New York. Carmine 

Laliberte, sr VP & mgmt super. 

86 Hershey Foods Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$43,511 $42,689 1.9 


Newspaper . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

National newspaper . . . . . . . . . . . . . . .9 69 -86.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .148 125 17.9 

Network TV . . . . . . . . . . . . . . . . .52,623 58,448 -10.0 

Spot TV . . . . . . . . . . . . . . . . . . . . . .1,031 1,408 -26.8 

Syndicated TV . . . . . . . . . . . . . . . .19,916 34,607 -42.5 


Network radio . . . . . . . . . . . . . . . .2,308 2,269 1.7 




Total . . . . . . . . . . . . . . . . . . . . .338,105 389,782 -13.3 


Hershey’s candy . . . . . . . . . . . . .43,780 72,633 -39.7 

Reese’s candy . . . . . . . . . . . . . . .29,295 33,922 -13.6 

Kit Kat candy bar . . . . . . . . . . . .14,457 11,982 20.7 

Payday candy bar . . . . . . . . . . . .13,664 13,360 2.3 

York Peppermint Patties candy . .13,343 14,568 -8.4 

Peter Paul Almond Joy candy bar . .12,135 7,546 60.8 



Sales . . . . . . . . . . . . . . . . . . . . . . .$4,221 $3,971 6.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .335 460 -27.2 

Headquarters 

Hershey Foods Corp./100 Crystal A Dr., P.O. Box 810, Hershey, 

Pa. 17033-0810/Phone: (717) 534-4000. 


Corporate: Kenneth Wolfe, chmn; Richard H. Lenny, pres & 

CEO; R. Brent Thomas, VP-mktg, seasons; Anthony J. 

Pingitore, VP-mktg, special channels; Dennis Eshleman, VPmktg, 

new prods. 

Amazin’ Fruit, Carefree, Heath, Hershey’s baking pieces, 

Hershey’s chocolate drink, Hershey’s chocolate milk, Hershey’s 

chocolate syrup, Hershey’s classic caramels, Hershey’s cocoa, 

Hershey’s toppings, Kit Kat, Mr. Goodbar, PayDay, Reese’s 

NutRageous, Reese’s peanut butter, Reese’s Pieces, Sweet 

Escapes, Symphony candy bars, Twizzlers, York Peppermint 

Patties: DDB Worldwide, New York. Peter Tate, pres; Ned 

Russell, grp acct dir. 

Almond Joy, Cadbury Creme Eggs, Hershey’s Hugs, 

Hershey’s Kisses, Hershey’s milk chocolate bar, Hershey’s 

Nuggets, Ice Breakers, Jolly Rancher candy, Jolly Rancher Jolly 

Jellies, Mounds, Reese’s Crunchy Cookie Cups, Reese’s Peanut 

Butter Cups, ReeseSticks: Ogilvy & Mather Worldwide, New 

York. Michael Vaughn, sr VP & exec grp dir. 

Breath Savers, Stickfree, Bubble Yum, Fruit Stripe: No Agency. 

Hispanic adv, Hershey’s Kisses, Hershey’s milk chocolate bar: 

Dieste & Partners, Dallas. Warren Harmel, mg ptnr/founder; 

Victor Arroyo, promo dir. 

38 Hewlett-Packard Co. 



Magazine . . . . . . . . . . . . . . . . .$69,060 $101,470 -31.9 


Newspaper . . . . . . . . . . . . . . . . . . . .1,431 4,959 -71.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .134 1,761 -92.4 

Network TV . . . . . . . . . . . . . . . . .58,236 18,585 213.4 

Spot TV . . . . . . . . . . . . . . . . . . . . . .3,145 174 NA 



Network radio . . . . . . . . . . . . . . . .2,402 116 NA 

National spot radio . . . . . . . . . . . . .308 2,174 -85.9 

Internet . . . . . . . . . . . . . . . . . . . . .17,539 15,602 12.4 



Total . . . . . . . . . . . . . . . . . . . . .791,376 817,849 -3.2 


Hewlett-Packard 

computers & equipment . .203,845 200,443 1.7 



Sales . . . . . . . . . . . . . . . . . . . . .$48,782 $42,370 15.1 

Earnings . . . . . . . . . . . . . . . . . . . . .3,697 3,491 5.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .21,552 18,972 13.6 


Imaging & printing systems . . . .20,476 18,550 10.4 

Computing systems . . . . . . . . . .21,095 17,814 18.4 

IT services . . . . . . . . . . . . . . . . . . . .7,129 6,255 14.0 

Headquarters 

Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304- 

1185/Phone: (650) 857-1501. 

Notes 

Hewlett-Packard is buying Compaq Computer Corp. for around 

$19 billion, although its stock value could increase or decrease 

the actual merger price agreed upon in early September. The 

deal would create an $87 billion company rivaling IBM in size. 


Corporate: Carleton S. Fiorina, chmn, pres & CEO; Allison 

Johnson, dir-corp comms; Peter van Naarden, brand mktg mgr; 

Maia Ozguc, program mktg mgr. 

Global brand & cons adv, media strategy-brand & cons: 

Goodby, Silverstein & Partners, San Francisco. John Coyne, acct 

dir. 

Global bus to bus adv: Publicis & Hal Riney, San Francisco. 

Harry Corsham, ww acct dir. 

Media buying & plng: Optimedia International, New York. 

88 Hilton Hotels Corp. 



Magazine . . . . . . . . . . . . . . . . .$30,860 $18,828 63.9 


Newspaper . . . . . . . . . . . . . . . . . .26,745 25,693 4.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .9,150 6,113 49.7 

Network TV . . . . . . . . . . . . . . . . . . . .238 15,867 -98.5 

Spot TV . . . . . . . . . . . . . . . . . . . . . .840 4,083 -79.4 



Network radio . . . . . . . . . . . . . . . . .5,714 1,166 390.1 

National spot radio . . . . . . . . . . . . .394 100 292.3 

Measured media . . . . . . . . . . .100,673 91,945 9.5 


Total . . . . . . . . . . . . . . . . . . . . .335,578 306,484 9.5 


Hilton hotels . . . . . . . . . . . . . . . .36,660 34,826 5.3 

Hampton Inn hotels . . . . . . . . . .23,305 20,916 11.4 


Doubletree hotels . . . . . . . . . . .20,984 11,494 82.6 

Embassy Suites hotels . . . . . . . .14,494 18,366 -21.1 



Sales . . . . . . . . . . . . . . . . . . . . . . .$3,451 $2,150 60.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .272 174 56.3 

Headquarters 

Hilton Hotels Corp./9336 Civic Center Dr., Beverly Hills, Calif. 

/Phone: (310) 278-4321. 

Notes 

Hilton Hotels acquired Promus Hotel Corp. in November 1999 

for $2.8 billion in cash and stock. Hilton previously spun off its 

gaming operations the end of 1998. The hotelier owns 1,900 

hotels including the Hilton brand, Doubletree, Embassy Suites 

and Hampton Inn. It also owns the Waldorf-Astoria in New 

York and the Palmer House in Chicago. 


Corporate: Barron Hilton, chmn; Stephen F. Bollenbach, pres & 

CEO; Thomas L. Keltner, exec VP & pres-brand performance 

& devel; Marc Snyder, sr VP-brand mgmt, Embassy Suites; 

David Horton, VP-mktg, Doubletree. 

Doubletree, Hilton brands, Homewood Suites: FCB Southern 

California, Irvine, Calif. Debbie Zimmerman, exec VP. 

Embassy Suites, Hampton Inn: TBWA/Chiat/Day, New York. 

Sue Sheldon, exec grp dir. 

Red Lion Hotels & Inns: R/H/A/S Advertising & Public Relations, 

Portland, Ore. Constance S. Southwick, principal & CEO. 

47 Home Depot 



Magazine . . . . . . . . . . . . . . . . . .$19,500 $13,640 43.0 


Newspaper . . . . . . . . . . . . . . . . . . .69,171 55,199 25.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . .649 470 38.2 

Network TV . . . . . . . . . . . . . . . . .94,133 63,517 48.2 

Spot TV . . . . . . . . . . . . . . . . . . . .55,687 76,684 -27.4 

Syndicated TV . . . . . . . . . . . . . . .18,154 3,198 467.7 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 120 NA 



Total . . . . . . . . . . . . . . . . . . . . .651,617 543,358 19.9 


Home Depot stores . . . . . . . . .285,036 240,429 18.6 

Expo design centers . . . . . . . . . . .11,347 8,344 36.0 



Sales . . . . . . . . . . . . . . . . . . . . .$45,738 $38,434 19.0 

Earnings . . . . . . . . . . . . . . . . . . . . .2,581 2,320 11.3 

Headquarters 

Home Depot/2455 Paces Ferry Rd, N.W., Atlanta, Ga. 

30339/Phone: (770) 433-8211. 

Notes 

Fiscal year ended January 28, 2001. 


Corporate: Pat Farrah, sr VP-merch; Dennis Ryan, sr VP-internet 

bus; Richard A. Hammill, sr VP-mktg; Jeff Palmer, sr VP-adv; 

Kevin Holt, sr creative adv dir; Bob Gutowski, creative adv dir; 

Susan Bergen, dir-media; Beth Harris, dir-adv bus; Ellen Dracos, 

dir-relationship mktg; Bruce Berg, pres-Southeast div; Mark Baker, 

pres-Midwest div; Steve Mahurin, VP-merch, Midwest div; Vern 

Joslyn, pres-Northeast div; Bill Lennie, VP-merch, Northeast div; 

Bruce Merino, pres-West Coast div; Terry Hopper, VP-merch, 

West Coast div; Jerry Edwards, pres-Southwest div; Craig Menear, 

VP-merch, Southwest div; John Ross, dir-Internet mktg; Mike 

McCabe, pres-Mid-South div; Steve Timpson, VP-merch, Mid- 

South div; Tony Brown, pres-Southern div; Stu Voigts, VP-merch, 

Southern div; Tom Taylor, pres-Northwest div; Dick Sullivan, VPmerch, 

Northwest div; Alan Barnaby, pres-Eastern Great Lakes div; 

Bill Schlegel, VP-merch, Eastern Great Lakes div; Robert Gilbreth, 

pres-Western Great Lakes div; Marty Gallagher, VP-merch, 

Western Great Lakes div; John Wicks, pres-Mid-Atlantic div; Bill 

Lennie, VP-merch, Mid-Atlantic div; Dan Kneip, pres-New 

England div; Ethan Klausner, VP-merch, New England div. 

Richards Group, Dallas. Scott Crockett, principal; Gary 

Gibson, creative dir. 

Hispanic adv: Casanova Pendrill Publicidad, Irvine, Calif. Paul 

Casanova, pres; Bessie Ramirez, grp mgmt super. 

Media buying: Initiative Media North America, Los Angeles. 

Tim Spengler, exec VP & dir; Richard Simms, exec VP & gm; 

Bob Scott, sr VP & acct exec. 

EXPO Design Center Division: 877 Franklin Rd., Suite 205, 

Marietta, Ga. 30067/Phone: (678) 581-8500. Bob Wittman, pres; 

Steve Smith, sr VP-merch. 

In-house.


Villager’s Hardware Division: One Cragwood Rd., South 

Plainfield, N.J. 07080/Phone: (908) 222-9400. Jim Warrington, div 

merch mgr. 

In-house. 

26 Honda Motor Co. 



Magazine . . . . . . . . . . . . . . . . .$105,637 $95,592 10.5 

Sunday magazine . . . . . . . . . . . . .1,502 548 174.3 

Newspaper . . . . . . . . . . . . . . . . . . .2,621 10,885 -75.9 


Outdoor . . . . . . . . . . . . . . . . . . . . .2,053 1,724 19.1 

Network TV . . . . . . . . . . . . . . . . . .161,114 142,993 12.7 

Spot TV . . . . . . . . . . . . . . . . . . .305,090 257,913 18.3 

Syndicated TV . . . . . . . . . . . . . . . .10,417 4,633 124.8 




Internet . . . . . . . . . . . . . . . . . . . . .11,681 7,964 46.7 



Total . . . . . . . . . . . . . . . . . . .1,034,963 876,803 18.0 


Honda vehicles . . . . . . . . . . . . .439,467 413,555 6.3 

Acura vehicles . . . . . . . . . . . . . . .211,210 148,083 42.6 



Sales . . . . . . . . . . . . . . . . . . . . .$58,562 $54,995 6.5 

Earnings . . . . . . . . . . . . . . . . . . . . .2,104 2,366 -11.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .31,604 28,831 9.6 



Automotive . . . . . . . . . . . . . . . . .47,396 44,735 5.9 

Motorcycles . . . . . . . . . . . . . . . . . .7,296 6,483 12.5 

Financial svcs . . . . . . . . . . . . . . . . .1,534 1,237 24.0 

Headquarters 

Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, 

Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. 

American Honda Motor Co./1919 Torrance Blvd., Torrance, Calif. 

90501-2746/Phone: (310) 783-2000. 

Notes 

Honda growth, while stagnant in dollars, was relatively strong 

in unit sales. In North America, motorcycles grew a phenomenal 

31.7% to 519,000 units, growth largely credited to new, largesized 

models; auto sales in North America advanced 3.9% to 1.35 

million units, a spurt Honda credits to light truck models such 

as the Odyssey minivan and the newly introduced Acura MDX 

sport-utility vehicle. Fiscal year ended March 31, 2001. 


Corporate: Hiroyuki Yoshino, pres & CEO, Honda Motor Co.; 

Koichi Amemiya, pres & CEO, American Honda Motor Co.; 

Eric Conn, asst VP-natl auto adv; Susie Rossick, mgr-corp adv; 

Wayne Toyota, sr mgr-motorcycle adv & promo. 

Rubin Postaer & Associates, Santa Monica, Calif. Bill 

Hagelstein, exec VP. 

Motorcycles: Dailey & Associates, Los Angeles. Steve Mitchell, 

client svcs. 

Acura Division: 1919 Torrance Blvd., Torrance, Calif 90501- 

2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Dennis 

Manns, asst VP-sls; Rob Alen, mgr-natl adv. 


Hagelstein, exec VP; Joan Egan, VP-grp acct dir. 

African-American adv: Muse Cordero Chen, Los Angeles. 

Gina Cadres, VP-client svcs. 

Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. 

Susan Perez, acct dir. 

Honda Division: 1919 Torrance Blvd., Torrance, Calif. 90501- 

2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Richard 

Szamborski, asst VP-sls; Doug Hoffman, mgr-natl adv. 


Hagelstein, exec VP; Chuck Valentine, sr VP-grp acct dir. 

African-American adv: Muse Cordero Chen, Los Angeles. 

Gina Cadres, VP-client svcs. 

Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. 

Susan Perez, acct dir. 

Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga. 

30005/Phone: (678) 339-2600. Hirotaro Ishihara, VP; Wade Terry, 

VP; John Lally, mgr-adv. 

In-house. 

Media svcs: Initiative Media North America, Atlanta. Richard 

Simms, exec VP & gm. 

22 IBM Corp. 



Magazine . . . . . . . . . . . . . . . . .$108,546 $97,581 11.2 

Sunday magazine . . . . . . . . . . . . .8,522 735 NA 

Newspaper . . . . . . . . . . . . . . . . . .19,970 19,597 1.9 



Outdoor . . . . . . . . . . . . . . . . . . . . .1,940 1,106 75.4 

Network TV . . . . . . . . . . . . . . . .159,928 105,545 51.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,490 10,527 -76.4 

Syndicated TV . . . . . . . . . . . . . . .6,890 4,105 67.9 




Internet . . . . . . . . . . . . . . . . . . . .23,892 31,918 -25.1 

Yellow Pages . . . . . . . . . . . . . . . . . . .NA 2,600 NA 



Total . . . . . . . . . . . . . . . . . . . .1,189,039 1,130,950 5.1 


IBM computers . . . . . . . . . . . . .397,843 276,120 44.1 

Lotus software . . . . . . . . . . . . . . .15,173 39,341 -61.4 



Sales . . . . . . . . . . . . . . . . . . . . .$88,396 $87,548 1.0 

Earnings . . . . . . . . . . . . . . . . . . . .8,093 7,712 4.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .37,216 37,171 0.1 



Hardware . . . . . . . . . . . . . . . . . . .37,777 37,888 -0.3 

Global services . . . . . . . . . . . . . . .33,152 32,172 3.0 

Software . . . . . . . . . . . . . . . . . . . .12,598 12,662 -0.5 

Global financing . . . . . . . . . . . . . .3,465 3,137 10.5 

Enterprise investments . . . . . . . .1,404 1,689 -16.9 

Headquarters 

IBM Corp./New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 

499-1900. 


Corporate: Louis V. Gerstner Jr., chmn & CEO; Sam Palmisano, 

pres & chief operating officer; Abby Kohnstamm, sr VP-mktg; 

Maureen McGuire, VP-ww integrated mktg comms; Lisa Baird, 

VP-ww adv. 

IBM Consumer Direct: 3039 Cornwallis Rd., Research Triangle 

Park, N.C. 27709/Phone: (919) 486-9625. Rick Thompson, segment 

mktg & merch. 

Wunderman, New York. Barry Sideroff, exec VP-global acct 

dir. 

IBM Direct Marketing: 1133 Westchester Ave., White Plains, N.Y. 

10604/Phone: (800) 426-4968. Maureen McGuire, VP-ww integrated 

mktg comms; Keyvan Cohanim, dir-Americas integrated 

mktg comms. 

Software, servers & services, ww strategy, N. Amer. execution: 

OgilvyOne, New York. Joe McGee, sr ptnr-ww exec grp 

dir; Bruce Lee, sr ptnr-exec creative dir; Susan Schiekofer, sr 

ptnr-media dir. 

Wunderman, New York. Barry Sideroff, exec VP-global acct 

dir. 

Web-based programs, small & medium sized businesses & 

top customers: Digitas, Boston. David Rollert, creative dir. 

IBM Enterprise Systems: Route 100, Somers, N.Y. 10589/Phone: 

(914) 766-1900. William Zeitler, sr VP & grp exec; John E. 

Callies, VP-eServer mktg; Andrew J. Willis, VP-integrated mktg 

comms, eServer. 

IBM eServer pSeries, xSeries, iSeries, zSeries: Ogilvy & 

Mather Worldwide, New York. Steve Hayden, pres-ww brand 

svcs. 

IBM Global Services: New Orchard Rd., Armonk, N.Y. 

10504/Phone: (914) 499-1900. Douglas T. Elix, sr VP & grp exec- 

IBM Global Svcs; Paul Magill, VP-mktg & strategy; Robert 

Painter, VP-integrated mktg comms. 

Ogilvy & Mather Worldwide, New York. Benoit Schaack, 

exec grp dir. 

IBM Personal Systems Group: Route 100, Somers, N.Y. 

10589/Phone: (914) 766-1900. Robert Moffat, gm; Ralph Martino, 

VP-strategy & mktg; Roland Hagan, VP-mktg; Scott Frank, VPintegrated 

mktg comms. 

Personal Computers & Network Computers: Brann Blau & 

Partners, Wilton, Conn. John Steinert, sr VP & dir-agency svcs; 

Jason Brandt, sr VP & acct dir. 

Media plng & buying: Ogilvy & Mather Worldwide, New 

York. Nasareen Madhany, sr ptnr & ww media dir. 

IBM Printing Systems Co.: 6300 Diagonal Hwy., Boulder, Colo. 

80301/Phone: (303) 924-6300. William McCracken, gm; David 

Dobson, VP-mktg; Peter Lazaroff, dir-comms; Susan Green, 

media buyer. 

Ogilvy & Mather Worldwide, New York. John Fraser, sr ptnr. 

IBM Technology Group: Route 100, Somers, N.Y. 10589/Phone: 

(914) 766-1900. Jim Hahn, VP-mktg; Randy Thompson, VP-mktg 

& plng. 

Ogilvy & Mather Worldwide, New York. Steve Hayden, presww 

brand svcs. 

ibm.com: 1133 Westchester Ave, White Plains, N.Y. 10604/Phone: 

(914) 766-1900. Doug Maine, gm; David Bradley, VP-mktg & 

strategy; Jeanine Cotter, VP-web strategy & design. 

Modem Media, Norwalk, Conn. Rob Powers, VP-grp acct dir. 

R/GA, New York. Michelle Mora, acct dir. 

AnswerThink, New York. Mark Fithian, acct dir. 

Ogilvy Interactive, New York. Mike Dubin, ww dir-IBM 

interactive. 

Lotus Development Corp.: 55 Cambridge Pkwy., Cambridge, 

Mass. 02142/Phone: (617) 577-8500. Al Zollar, pres & CEO; Bryan 

Simmons, sr VP-ww mktg; Kevin Powers, sr dir ww mktg 

comms. 

Lotus software: Ogilvy & Mather Worldwide, New York. 

Andrew Willis, sr ptnr & exec grp dir; Mary Tetlow, ww acct 

dir; Amy Stettler, media dir. 

Software Group: Route 100, Somers, N.Y. 10589/Phone: (914) 766- 

1900. Steve Mills, sr VP & grp exec; Lou D’Ambrosio, VP-mktg 

& sales; Mark Rosen, VP-integrated mktg comms. 

DB2, WebSphere, Lotus, Tivoli: Ogilvy & Mather Worldwide, 

New York. Tim Eldridge, exec grp dir-software. 

40 Intel Corp. 



Magazine . . . . . . . . . . . . . . . . . .$25,164 $43,000 -41.5 


Newspaper . . . . . . . . . . . . . . . . . . .2,514 4,250 -40.8 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .435 430 1.1 

Network TV . . . . . . . . . . . . . . . . .50,818 77,448 -34.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,404 2,573 -6.6 

Syndicated TV . . . . . . . . . . . . . . .10,222 3,099 229.8 




Internet . . . . . . . . . . . . . . . . . . . . . .8,561 13,329 -35.8 



Total . . . . . . . . . . . . . . . . . . . . .772,874 616,994 25.3 


Intel computer components . . .118,355 165,506 -28.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$33,726 $29,389 14.8 

Earnings . . . . . . . . . . . . . . . . . . . .10,535 7,314 44.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .13,912 12,740 9.2 


Headquarters 

Intel Corp./2200 Mission College Blvd., P.O. Box 58119, Santa 

Clara, Calif. 95052-8119/Phone: (408) 765-8080. 


Corporate: Craig Barrett, pres & CEO; Pamela L. Pollace, VP & 

dir-ww mktg opers; Ann Lewnes, VP & dir-cons mktg; Jane 

Price, dir-bus mktg. 

Pentium, Xeon, Itanium, Home Computing: Messner Vetere 

Berger McNamee Schmetterer/Euro RSCG, New York. Bob 

Schmetterer, chmn & CEO-Euro RSCG Worldwide; George 

Gallate, global dir-Euro RSCG Interaction & global brand dir- 

Intel; Ron Berger, CEO-MVBMS/Euro RSCG. 

Interactive adv: Euro RSCG Interaction, New York. George 

Gallate, global dir-Euro RSCG Interaction & global brand dir- 

Intel. 

Interactive adv: Modem Media, San Francisco. Susan Macy, 

acct dir. 

Media svcs: Media Planning Group, New York. Jason 

Kanefsky, sr VP-natl bdcast; Amy Stettler, grp acct dir-plng. 

11 Johnson & Johnson 



Magazine . . . . . . . . . . . . . . . . . .$171,643 $153,380 11.9 

Sunday magazine . . . . . . . . . . . . . .1,114 3,994 -72.1 

Newspaper . . . . . . . . . . . . . . . . . . .1,854 1,460 27.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .574 91 533.0 

Network TV . . . . . . . . . . . . . . . .436,397 475,205 -8.2 

Spot TV . . . . . . . . . . . . . . . . . . . .37,803 35,175 7.5 

Syndicated TV . . . . . . . . . . . . . . .84,157 100,322 -16.1 




Internet . . . . . . . . . . . . . . . . . . . . . . . . .0 4,147 NA 



Total . . . . . . . . . . . . . . . . . . . .1,601,163 1,666,693 -3.9 


Neutrogena skincare . . . . . . . .146,673 137,183 6.9 

Tylenol remedies . . . . . . . . . . . .105,976 171,096 -38.1 

J&J personal care . . . . . . . . . . . .64,762 67,386 -3.9 

Motrin pain remedies . . . . . . . . .52,498 35,632 47.3 

Ortho Tri-Cyclen birth control Rx 48,880 64,090 -23.7 

RoC skin care products . . . . . . .42,420 22,406 89.3 

Pepcid AC remedies . . . . . . . . . .38,403 43,314 -11.3 

Acuvue disposable 

contact lenses . . . . . . . . . . . .37,089 43,699 -15.1



Remicade arthritis Rx . . . . . . . .29,005 0 NA 

Band-Aid bandages . . . . . . . . . .25,669 27,297 -6.0 

Procrit anemia Rx . . . . . . . . . . .25,458 15,185 67.7 

Imodium AD remedies . . . . . . . .23,243 17,899 29.9 

Monistat yeast cream . . . . . . . . .20,793 27,269 -23.7 

Clean & Clear skincare . . . . . . . . .19,154 25,294 -24.3 

Lactaid milk . . . . . . . . . . . . . . . . . .17,991 2,748 554.8 

Nizoral dandruff Rx . . . . . . . . . . .16,134 26,028 -38.0 

Mylanta antacids . . . . . . . . . . . . . .15,179 13,593 11.7 

Reach toothbrushes . . . . . . . . . .15,000 21,507 -30.3 

Aveeno toiletries . . . . . . . . . . . . .14,892 2,647 462.5 

Stayfree maxi pads . . . . . . . . . . .12,341 21,516 -42.6 

OB tampons . . . . . . . . . . . . . . . . .11,949 11,904 0.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$29,139 $27,471 6.1 

Earnings . . . . . . . . . . . . . . . . . . . .4,800 5,910 -18.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .17,000 15,385 10.5 


Pharmaceutical . . . . . . . . . . . . . . .11,954 10,694 11.8 

Professional . . . . . . . . . . . . . . . . .10,281 9,913 3.7 

Consumer . . . . . . . . . . . . . . . . . . .6,904 6,864 0.6 

Headquarters 

Johnson & Johnson/1 Johnson & Johnson Plaza, New 

Brunswick, N.J. 08933/Phone: (732) 524-0400. 


Corporate: Ralph Larsen, chmn & CEO. 

Advanced Sterilization Products: 33 Technology Dr., Irvine, 

Calif. 92618/Phone: (800) 595-0200. Jayne Lorentz, mktg comms 

mgr. 

Saunders-Ream Healthcare Group, Dallas. Kim McRee, VP & 

acct super. 

Centocor: 955 Chesterbrook Blvd., Wayne, Pa. 10987/Phone: 

(610) 651-6000. Joseph Scodari, pres. 

Interactive: Insight Interactive Group, Wilmington, Del. Gerry 

McGoldrick, media dir. 

Therapeutic products: OgilvyOne, New York. Allison 

Womack, sr partner & client svcs dir-healthcare. 

Cordis Corp.: 1400 NW 57th Court, Miami Lakes, Fla. 

33014/Phone: (800) 327-2490. Roy Albiani, U.S. mktg dir. 

Neurovascular devices: Saunders-Ream Healthcare Group, 

Dallas. Kim McRee, VP & acct super. 

Ethicon/Endo-Surgery: P.O. Box 151, Somerville, N.J. 

08876/Phone: (908) 218-0707. Andrew D. Stewart, VP-sls; Bob 

Salerno, VP-mktg. 

CommonHealth, Parsippany, N.J. David Chapman, exec VP & 

mgmt super; Susan Biehl, acct grp super. 

J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill 

Rd., Ft. Washington, Pa. 19034-2292/Phone: (215) 233-7700. Peter 

Miller, pres; William Duffy, VP-sls & mktg. 

Saatchi & Saatchi, New York. John Owen, mgmt super. 

Janssen Pharmaceutical Products: 1125 Trenton-Harbourton 

Rd., Titusville, N.J. 08560-0200/Phone: (609) 730-2000. David 

Norton, pres; Alex Gorsky, VP-mktg; Dave Mallegol, dir-mktg 

comms. 

Therapeutic prescription products: KPR, New York. Marcia 

McLaughlin, exec VP & dir-client svcs. 

New prods: Nelson Communications, New York. Pat Chenot, 

exec VP & dir-Lyceum Medical Education (oncology & new 

prods); Laura Tekrony, acct super-Pharma Communication, 

Reminyl. 

Johnson & Johnson Consumer Products Co.: 199 Grandview 

Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Colleen 

Goggins, corp grp chmn-N Amer; Sharon D’Agostino, presskincare; 

Owen Rankin, pres-baby prods. 

Baby care products: Lowe Lintas & Partners, New York. 

Kieran Walsh, grp dir; Tish Bischoff, grp media dir. 

Skincare products: DDB Worldwide, New York and Chicago. 

Chris Hoopes, grp media dir. 

Wound/oral care products: McCann-Erickson Worldwide, 

New York. William M. Grogan Jr., sr VP-grp mg dir; Michael 

Donahue, mgmt rep. 

Hispanic adv: Zubi Advertising Services, Coral Gables, Fla. 

Letty Pelaez, media super. 

Johnson & Johnson Medical: 2500 Arbrook Blvd., Arlington, 

Texas 76014-3031/Phone: (817) 262-3900. Bill Griffin, VP-ww 

opers; Mike Isaac, VP-mktg, infection prevention systems & genl 

wound care; Philip Croxford, VP-mktg, advanced woundcare 

and skincare; Melanie Barstad, VP-mktg, vascular access. 

Vascular access: Sciens Worldwide Advertising, New York. 

Beth Katz, sr VP-dir client svcs. 

Woundcare, surgical packs & gowns, wearing apparel: 

Saunders-Ream Healthcare Group, Dallas. Bill Pierce, VP-grp 

mgmt super. 

Johnson & Johnson Professional: 325 Paramount Dr., 

Raynham, Mass. 02767/Phone: (508) 880-8100. David Hable, pres; 

Debbie Williams, dir-mktg comms. 

Orthopedics: Arrco Medical Advertising, Norwood, Mass. 

Jerome Reicher, pres & creative dir. 

Devine & Pearson, Quincy, Mass. John Pearson, partner & 

creative dir. 

Johnson & Johnson Worldwide Advertising Group: 410 George 

St., New Brunswick, N.J. 08901/Phone: (732) 524-0400. Andrea 

Alstrup, corp VP-adv. 

Media buying-Hispanic: Casanova Pendrill Publicidad, Irvine, 

Calif. Laura Marella, VP & media dir. 

Media buying-print: Advanswers, St. Louis. Joe Rousseau, sr 

VP & exec dir; Lee Zobrist, VP & project dir. 

Media buying-TV: Universal McCann, New York. Donna 

Wolfe, exec VP & dir-natl bdcast; Sande Bovis, sr VP & assoc 

dir. 

McNeil Consumer Healthcare/Nutritionals Worldwide: 7050 

Camp Hill Rd., Fort Washington, Pa. 19034/Phone: (215) 273-7000. 

W. Anthony Vernon, pres; William L. McComb, VP-mktg & 

prof sls; Peter Valenti, franchise director. 

Hispanic adv: Bienestar, Princeton, N.J. Craig Scott, pres. 

Interactive: MarketSource, Cranbury, N.J. Michael Konowicz, 

dir-strategy & media. 

Prescription/nonprescription pharmaceuticals: Lowe Lintas & 

Partners, New York. Kieran Walsh, grp dir; Tish Bischoff, grp 

media dir. 

Prescription/nonprescription pharmaceuticals: Saatchi & 

Saatchi, New York. Barbara Borg, grp comms dir. 

Prof: Nelson Communications, New York. Barbara Renta, pres 

& chief operating officer. 

Neutrogena Corp.: 5760 W. 96th St., Los Angeles, Calif. 

90045/Phone: (310) 642-1150. Michael McNamara, pres; Cindy 

Zielinski, VP-mktg, skin, hair & suncare; M. Bolyard, VP-mktg, 

cosmetics; James Colleran, sr VP-mktg & sls. 

Carlson & Partners, New York. Liz Laarouchi, sr VP-grp acct 

dir; Colleen Rizzo, sr principal media dir. 

Ortho Biotech: P.O. Box 670, U.S. Route 202, Raritan, N.J. 

08869-0602/Phone: (908) 704-5000. Gary Reedy, pres. 

Kevin Porter Group, New York. Kevin Porter, media dir. 

OgilvyOne, New York. Allison Womack, sr partner & client 

svcs dir-healthcare. 

Ortho-Dermatological: P.O. Box 300, Skillman, N.J. 

08869/Phone: (908) 904-3300. William D. Cordivari, pres. 

Adient, Wayne, N.J. Jim Clifford, pres; Ed Keegan, exec VP 

& mg ptnr; Rich Norman, exec VP, chief creative officer & mg 

ptnr. 

Carlson & Partners, New York. Liz Laarouchi, sr VP-grp acct 

dir. 

Ortho-McNeil Pharmaceutical: 1000 U.S. Route 202 South, 

Raritan, N.J. 08869/Phone: (908) 218-6000. Seth Fischer, pres; 

Robin Sears, VP-mktg, women’s health. 

Adient, Wayne, N.J. Ed Keegan, exec VP & mg ptnr; Richard 

Norman, exec VP, chief creative officer & mg ptnr. 

CommonHealth, Parsippany, N.J. Phil Brady, CEO. 

Thomas Ferguson Associates, Parsippany, N.J. David 

Chapman, pres. 

Healthworld Corp., New York. Linda Gill, exec VP. 

Lowe Lintas & Partners, New York. Kieran Walsh, grp dir; 

Tish Bischoff, grp media dir. 

Personal Products Co.: Grandview Rd., Skillman, N.J. 

08558/Phone: (908) 874-1000. Patrick Mutchler, pres. 

Lowe Lintas & Partners, New York. Kieran Walsh, grp dir; 

Tish Bischoff, grp media dir. 

McCann-Erickson Worldwide, New York. Claire Roundal, grp 

mg dir-Stayfree, Monistat, oral care. 

Vistakon: P.O. Box 10157, Jacksonville, Fla. 32247/Phone: (904) 

443-1000. Phil Keefer, pres; Bob Muiolo, VP-mktg. 

Vision care: McCann-Erickson Worldwide, New York. 

Kimberly Pennington, sr VP & grp mg dir. 

67 S.C. Johnson & Son 



Magazine . . . . . . . . . . . . . . . . . . .$10,137 $4,476 126.5 


Newspaper . . . . . . . . . . . . . . . . . . . .968 61 NA 

National newspaper . . . . . . . . . . . . . .52 51 2.4 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 322 NA 

Network TV . . . . . . . . . . . . . . . . .164,125 130,050 26.2 

Spot TV . . . . . . . . . . . . . . . . . . . .22,645 12,804 76.9 

Syndicated TV . . . . . . . . . . . . . .40,870 30,300 34.9 


Network radio . . . . . . . . . . . . . . . .2,521 819 207.8 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 250 NA 



Total . . . . . . . . . . . . . . . . . . . .464,779 424,857 9.4 


Glade plug-ins . . . . . . . . . . . . . . .75,232 34,750 116.5 

Ziploc bags . . . . . . . . . . . . . . . . .43,854 17,330 153.1 

Pledge furniture polish . . . . . . . .35,735 30,096 18.7 

Windex glass cleaner . . . . . . . . .24,369 26,643 -8.5 


Saran Wrap . . . . . . . . . . . . . . . . .22,758 4,973 357.6 

Vanish toilet bowl cleaner . . . . .14,759 754 NA 

Fantastik spray cleaner . . . . . . . .11,560 4,846 138.6 

Skintimate shave cream & gel . .11,440 3,973 187.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$4,600 $4,200 9.5 

Headquarters 

S.C. Johnson & Son/1525 Howe St., Racine, Wis. 53403- 

2236/Phone: (262) 260-2000. 


Corporate: H. Fisk Johnson, chmn; William D. Perez, pres & 

CEO; David L. May, pres-N. Amer.; Darcy D. Massey, sr VPww 

rsch, devel, & engin; Ralph D. Perry, VP-mktg svcs ww; 

William C. Thomson, VP-insect control/shave; John R. Rote, 

VP-home cleaning; Gregory J. Barron, VP-air care & Canadian 

opers. 

Armstrong floor cleaner, Brite, Drano, Edge, Fantastik, Favor, 

Fine Wood, Future, Glade, OFF!, Pledge, Raid, Saran Wrap, 

Scrubbing Bubbles & Shower Shine, Shout, Skintastic, 

Skintimate, Slide-Loc, Step Saver, Vanish, Windex, Ziploc: FCB 

Worldwide, Chicago. Mark Modesto, exec VP, grp mgmt dir; 

Mark Pacchini, exec VP, grp mgmt dir. 

Bdcast buying, Armstrong floor cleaner, Brite, Drano, Edge, 

Fantastik, Favor, Fine Wood, Future, Glade, OFF!, Pledge, Raid, 

Saran Wrap, Scrubbing Bubbles & Shower Shine, Shout, 

Skintastic, Skintimate, Slide-Loc, Step Saver, Vanish, Windex, 

Ziploc: Initiative Media North America, Chicago. Will Howard, 

exec VP, gm. 

69 Kellogg Co. 



Magazine . . . . . . . . . . . . . . . . . .$55,144 $58,154 -5.2 


Newspaper . . . . . . . . . . . . . . . . . . . .340 4,033 -91.6 


Outdoor . . . . . . . . . . . . . . . . . . . . .2,614 4,457 -41.4 

Network TV . . . . . . . . . . . . . . . . . .97,517 91,514 6.6 

Spot TV . . . . . . . . . . . . . . . . . . . . . .17,133 27,243 -37.1 

Syndicated TV . . . . . . . . . . . . . . .61,614 63,521 -3.0 


Network radio . . . . . . . . . . . . . . . .3,002 2,016 48.9 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 842 NA 



Total . . . . . . . . . . . . . . . . . . . . .455,371 472,868 -3.7 


Kellogg’s cereals . . . . . . . . . . . .284,257 278,875 1.9 

Eggo frozen waffles . . . . . . . . . .14,552 31,171 -53.3 

Morningstar Farms foods . . . . . . .13,157 6,697 96.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$6,955 $6,984 -0.4 

Earnings . . . . . . . . . . . . . . . . . . . . . .588 338 74.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .4,067 4,014 1.3 



Ready-to-eat cereals . . . . . . . . . . .5,178 5,305 -2.4 

Convenience foods . . . . . . . . . . . . .1,777 1,680 5.8 

Headquarters 

Kellogg Co./1 Kellogg Square, P.O. Box 3599, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. 


Corporate: Carlos Gutierrez, pres & CEO; David A. Mackay, 

exec VP & pres-Kellogg USA. 

Keebler Foods Co.: 677 Larch Ave., Elmhurst, Ill. 60126/Phone: 

(630) 833-2900. David B. Vermylen, pres & CEO; Bruce Grieve, 

sr VP-DSD brands grp. 

Keebler cookies & crackers, Nutri-Grain cereal bars, Rice 

Krispie Treats: Leo Burnett USA, Chicago. Clive Sirkin, exec VP 

& ww acct dir; John Sheehy, VP & acct dir. 

Media buying: Starcom Worldwide, Chicago. Dan Albert, 

exec VP & chief strategist. 

Morning Foods Division: 1 Kellogg Square, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. Jeffrey W. Montie, pres. 

All-Bran cereals, Apple Jacks, assortment packs, Cocoa 

Krispies, Complete cereals, Corn Flakes, Corn Pops, Cracklin’ 

Oat Bran, Crispix, Froot Loops, Frosted Flakes, Just Right, Mini- 

Wheats, Mueslix, Pop-Tarts, Product 19, Raisin Bran, Raisin Bran 

Crunch, Rice Krispies cereals, Smacks, Smart Start, Special K: 

Leo Burnett USA, Chicago. Clive Sirkin, exec VP & ww acct 

dir. 

Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. 

Hispanic promo: Sanchez & Associates, Chicago. Joseph 

Nebolsky de Ochoa, VP; Christina Martinez, acct super. 


exec VP & chief strategist.


Natural & Frozen Foods Division: 1 Kellogg Square, Battle Creek, 

Mich. 49016/Phone: (616) 961-2000. Carla R. Cooper, pres. 

Eggo waffles, Kashi, Loma Linda, Morningstar Farms, Natural 

Touch, Worthington: Leo Burnett USA, Chicago. Clive Sirkin, 

exec VP & ww acct dir. 

Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. 

Hispanic promo: Sanchez & Associates, Chicago. Joseph 

Nebolsky de Ochoa, VP; Christina Martinez, acct super. 


exec VP & chief strategist. 

94 Kimberly-Clark Corp. 



Magazine . . . . . . . . . . . . . . . . . .$64,957 $65,181 -0.3 


Newspaper . . . . . . . . . . . . . . . . . . . . . .0 0 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . . . .103,101 104,653 -1.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .19,105 18,206 4.9 

Syndicated TV . . . . . . . . . . . . . . .6,608 6,346 4.1 


Network radio . . . . . . . . . . . . . . . . . .793 556 42.6 

National spot radio . . . . . . . . . . . . . . .2 386 -99.6 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 404 NA 



Total . . . . . . . . . . . . . . . . . . . . .297,295 288,697 3.0 


Kleenex tissue . . . . . . . . . . . . . .68,756 68,106 1.0 

Huggies baby wipes & diapers .67,053 66,399 1.0 

Pull-ups disposable pants . . . . .39,555 39,792 -0.6 

Kotex feminine products . . . . . .22,023 21,855 0.8 

Scott paper products . . . . . . . . . .11,217 8,082 38.8 

Depend bladder control 

undergarments . . . . . . . . . . . . .10,829 9,516 13.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,982 $13,007 7.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,801 1,668 8.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,059 8,392 7.9 



Tissue . . . . . . . . . . . . . . . . . . . . . . .7,303 6,969 4.8 

Personal care . . . . . . . . . . . . . . . .5,438 5,138 5.8 

Healthcare & other . . . . . . . . . . . . .1,291 936 37.9 

Headquarters 

Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: 

(972) 281-1200. 


Corporate: Wayne Sanders, chmn & CEO. 

Adult Care Sector: K-C West, 2001 Marathon Ave., Neenah, 

Wis. 54956/Phone: (920) 721-2000. Thomas E. Wilson, pres. 

Depend, Poise: Campbell Mithun, Minneapolis. Beth Miller, sr 

VP & grp mgmt super. 

Media buying: MindShare, New York. Jill Brady, assoc plng dir. 

Childcare Sector: K-C West, 2 Neenah Center, Neenah, Wis. 

54956/Phone: (920) 721-2000. Robert D. Thibault, pres. 

Goodnites, Little Swimmers, Pull-Ups: Ogilvy & Mather 

Worldwide, New York. Laurel Ritchie, exec grp dir. 


Family Care Sector: K-C West, 2300 Winchester Rd., Neenah, 

Wis. 54956/Phone: (920) 721-2000. Steven R. Kalmanson, grp pres 

Family Care & Wet Wipes. 

Cottonelle Fresh Rollwipes, Job Squad, Kleenex ColdCare, 

Kleenex Cottonelle, Kleenex facial tissues, Kleenex Softique tissues, 

Kleenex Ultra, Kleenex Viva, Scott 1000: J. Walter 

Thompson USA, New York. Hildie Neuman, ww dir. 


Feminine Care Sector: K-C West, 2001 Marathon Ave., Neenah, 

Wis. 54956/Phone: (920) 721-2000. Timothy J. Lehman, pres. 

Kotex: Ogilvy & Mather Worldwide, Chicago. Barbara 

Jergens, mg ptnr & grp acct dir. 


Infant Care Sector: K-C West, 2100 Winchester Rd., Neenah, 

Wis. 54956/Phone: (920) 721-2000. W. Dudley Lehman, grp presinfant 

& childcare. 

Huggies, Huggies Ultra: Ogilvy & Mather Worldwide, New 

York. Laurel Ritchie, exec grp dir. 


59 Kmart Corp. 



Magazine . . . . . . . . . . . . . . . . . .$10,462 $6,416 63.1 


Newspaper . . . . . . . . . . . . . . . . .169,729 148,279 14.5 



Outdoor . . . . . . . . . . . . . . . . . . . . . .349 123 184.4 

Network TV . . . . . . . . . . . . . . . .106,892 93,081 14.8 

Spot TV . . . . . . . . . . . . . . . . . . . .42,506 41,335 2.8 

Syndicated TV . . . . . . . . . . . . . . .13,724 16,624 -17.4 


Network radio . . . . . . . . . . . . . . . . . .275 309 -11.2 


Internet . . . . . . . . . . . . . . . . . . . . .6,023 77 NA 



Total . . . . . . . . . . . . . . . . . . . . . .542,111 477,425 13.5 


Kmart stores . . . . . . . . . . . . . . .372,816 337,567 10.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$37,028 $35,925 3.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .219 403 -45.7 

Headquarters 

Kmart Corp./3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: 

(248) 463-1000. 

Notes 



Corporate: Chuck C. Conaway, chmn & CEO; Mark S. 

Schwartz, pres & chief operating officer. 

TBWA/Chiat/Day, New York. Carl Johnson, pres & CEO; 

David Jenkins, acct mgr. 

Kmart Stores: 3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: 

(248) 643-1000. Barbara Firment, VP-adv & mktg; Thomas 

Lemke, VP-database mktg, Kmart credit card dept; William 

Ellis, VP & genl mktg mgr-Bluelight.com. 

Bluelight.com, Kmart, Martha Stewart Everyday: 

TBWA/Chiat/Day, New York. Carl Johnson, pres & CEO; David 

Jenkins, acct mgr. 

Route 66 apparel: Zimmerman & Partners, Fort Lauderdale, 

Fla. Jordan Zimmerman, chmn & CEO. 

Multicultural adv: Don Coleman Advertising, Southfield, 

Mich. Don Coleman, CEO; Manny Fields, VP & acct dir. 

58 Kroger Co. 



Magazine . . . . . . . . . . . . . . . . . . . . . .$92 $308 -70.0 


Newspaper . . . . . . . . . . . . . . . . . .66,715 59,575 12.0 


Outdoor . . . . . . . . . . . . . . . . . . . . .4,865 3,996 21.8 

Network TV . . . . . . . . . . . . . . . . . . .306 10 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .43,918 39,425 11.4 





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 0 NA 



Total . . . . . . . . . . . . . . . . . . . . .551,168 520,143 6.0 


Kroger food stores . . . . . . . . . . .52,762 41,109 28.3 

Fred Meyer food stores . . . . . . . .22,591 26,227 -13.9 

Ralph’s food stores . . . . . . . . . . .21,487 17,638 21.8 



Sales . . . . . . . . . . . . . . . . . . . . .$49,000 $45,352 8.0 

Earnings . . . . . . . . . . . . . . . . . . . . . .877 613 43.1 

Headquarters 

Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: 

(513) 762-4000. 


Corporate: Joseph A. Pichler, chmn & CEO; Lynn Marmer, grp 

VP-corp affairs. 

Atlanta Division: 2175 Parklake Dr. Northeast, Suite 300, Atlanta, 

Ga. 30345/Phone: (770) 496-7522. Kathy Stratton, adv mgr; Susie 

Brower, asst mgr. 

Emerald Graphics, Atlanta. Chris Peterson, pres; Tim Prevatt, 

prod coord. 

Creative Consultants, Norcross, Ga. Adrienne Anbinder, pres 

& co-creative dir; Barry Anbinder, chmn & co-creative dir. 

Bdcast media plng & buying: Masotti’s Media Services, 

Atlanta. Pat Masotti-Abernathy, pres. 

Central Division: 5960 Castleway West Dr., Indianapolis, Ind. 

46250/Phone: (317) 579-8321. Mike Newsom, adv mgr; Chris 

VanVlasselaer, asst mgr. 

Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walt 

Adamkosky, chief creative officer; Mary Ellen Starling, media 

dir. 

Cincinnati Division: P.O. Box 46234, 150 Tri-County Pkwy., 

Cincinnati, Ohio 45246/Phone: (513) 782-3461. Steve Jagers, adv 

mgr; Amy Schulten, asst mgr. 

Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walt 


dir. 

City Market: 105 West Colorado Ave., P.O. Box 729, Grand 

Junction, Colo. 81505/Phone: (970) 241-0750. Deborah Bryant, diradv. 

In-house. 

Media buying: The Media Team, Denver. Kelly Hawthorne, 

media buyer. 

Columbus Division: 4111 Executive Pkwy, Westerville, Ohio 

43081/Phone: (614) 898-3235. Dale Hollandsworth, adv mgr. 

In-house. 

Delta Division: P.O. Box 1878, 800 Ridge Lake Blvd., Memphis, 

Tenn. 38101-1878/Phone: (901) 765-4170. David Chadwick, adv 

mgr; Whitney Atkins, asst mgr; Kerri Haseloff, adv asst. 

Backley & Gingrich, Cincinnati. Sam Gingrich, CEO; Walter 


dir. 

Dillon’s Stores Division: 2700 East 4th St., Hutchinson, Kan. 

67501/Phone: (316) 665-5511. Jim Franko, adv mgr; Colleen 

Juergensen, adv dir. 

Quillen, Elsea, Janzen, Wichita, Kan. Dave Quillen, pres. 


Food 4 Less: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Sandy Toten, sr VP-sales & mktg. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Jeff 

Morris, VP & acct svcs dir. 

Fred Meyer: 3800 S.E. 22nd Ave., P.O. Box 42121, Portland, Ore 

97242/Phone: (503) 797-7417. Sam Duncan, pres; Mike Ellis, VPmerch; 

Ross Thomas, VP-adv. 

In-house. 

Fry’s of Arizona: 500 South 99th Ave., Tolleson, Ariz. 

85353/Phone: (623) 936-2100. Mary King, dir-adv. 

In-house. 

King Soopers: 65 Tejon St., Denver, Colo. 80223/Phone: (303) 778- 

3100. Chuck Wagner, dir-genl merch; Donna Giordano, VPmktg; 

Deborah Bryant, dir-mktg. 

In-house. 

Media buying: The Media Team, Denver. Kelly Hawthorne, 

media buyer. 

Louisville Division: P.O. Box 32680, 10168 Linn Station Rd., 

Louisville, Ky. 40232-2680/Phone: (502) 423-4800. Ben Harper, adv 

mgr; Judy Mallow, asst mgr. 

Print creative & media buying: In-house. 

TV creative & media buying: Sheehy & Associates, Louisville, 

Ky. Scott Kuhn, acct super; Doris Irwin, media planner/buyer. 

Michigan Division: P.O. Box 4444, Livonia, Mich. 48151/Phone: 

(734) 432-1711. Mike Czajka, asst mgr; Dan Johnson, sr mktg mgr. 

In-house. 

Mid-Atlantic Division: P.O. Box 14002, 3631 Peter’s Creek Rd. 

NW, Roanoke, Va. 24019/Phone: (540) 563-3624. Archie Fralin, 

adv mgr; Carl York, asst mgr; Eddie Yeatts, community relations 

mgr. 

Creative & media buying: Fahlgren, Parkersburg, W. Va. 

Donna McManners, acct mgr. 

Nashville Division: P.O. Box 305103, 2620 Elm Hill Pike, 

Nashville, Tenn. 37214/Phone: (615) 871-2500. Melissa Eads, asst 

mgr. 

Buntin Group, Nashville, Tenn. Kathy Pozgar, acct exec; 

Josephine Ballantine, media buyer. 

Ralphs Grocery Co.: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Kay Garbizo, VP-adv. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Hal Brice, 

pres. 

Southwest Division: 16770 Imperial Valley Dr., Ste. 200, 

Houston, Texas 77060/Phone: (713) 507-6218. Kirk Douthit, asst 

adv mgr. 

Print creative & media: In-house. 

TV & radio creative & media: Fogarty Klein Monroe, 

Houston. Latha Thomas, sr acct exec; Jami Bower, mgmt super. 

42 Estee Lauder Cos. 



Magazine . . . . . . . . . . . . . . . . . .$99,474 $79,568 25.0 


Newspaper . . . . . . . . . . . . . . . . . . . .695 1,058 -34.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .557 303 83.5 

Network TV . . . . . . . . . . . . . . . . . . .1,541 4,359 -64.6 

Spot TV . . . . . . . . . . . . . . . . . . . .33,893 32,487 4.3 


Cable TV networks . . . . . . . . . . . . .3,713 2,597 43.0





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 797 NA 



Total . . . . . . . . . . . . . . . . . . . . .717,334 658,708 8.9 


Estee Lauder cosmetics . . . . . . .41,051 35,032 17.2 

Clinique cosmetics & skincare . .27,056 24,496 10.5 

Lauder Pleasures fragrance . . . .13,436 16,000 -16.0 

Tommy Hilfiger fragrances . . . . .11,022 11,656 -5.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$4,367 $3,962 10.2 

Earnings . . . . . . . . . . . . . . . . . . . . . . .314 273 15.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .2,659 2,398 10.9 



Makeup . . . . . . . . . . . . . . . . . . . . . .1,552 1,413 9.8 

Skincare . . . . . . . . . . . . . . . . . . . . .1,552 1,399 10.9 

Fragrance . . . . . . . . . . . . . . . . . . . .1,092 1,049 4.1 

Haircare . . . . . . . . . . . . . . . . . . . . . . .114 82 39.0 

Headquarters 

Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: 

(212) 572-4200. 

Notes 

Fiscal year ends June 30. Results are for year ended June 30, 

2000. 


Corporate: Leonard A. Lauder, chmn; Fred Langhammer, pres 

& CEO. 

Aramis: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 572- 

3700. John Karp, global pres; Chuck Irvine, USA VP-sls; Diane 

Elliott, global VP-mktg; Robin Mason, global dir-mktg, Tommy 

Hilfiger toiletries; Lisa Hawkins, global exec dir-mktg, Aramis 

brands; Diane Kim, global exec dir-mktg, Donna Karan. 

Bates USA, New York. Elizabeth Rubin, VP & acct super. 

Aveda Corp.: 4000 Pheasant Ridge Dr. NE, Blaine, Minn. 

55449/Phone: (763) 783-4000. Kerri Boersma, dir-adv & media; 

Chris Hacker, VP-mktg & design; Mark O’Berski, VP-cons 

mktg. 

In-house. 

Bobbi Brown Professional Cosmetics: 767 Fifth Ave., 43rd 

Floor, New York, NY 10153/Phone: (212) 284-2600. Lynda 

Berkowitz, VP-sales admin & promo; Mimi Field, VP-global 

comms; Bob Hayes, sr VP & gm-intl; Joanna Gaffney, sr art dircreative. 

In-house. 

Clinique Laboratories: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-3800. Eunice Valdivia, exec VP-mktg & 

finance; Jane Mauksch, sr VP & creative dir ww; Celeste 

Lalicata, adv dir. 

In-house. 

Media buying: Bates USA, New York. Angie Recitas, acct 

super. 

Donna Karan Cosmetics: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-4200. Catherine Walsh, VP-mktg & prod 

devel. 

In-house. 

Media buying: Bates USA, New York. Lida Burpee, exec VPmg 

dir. 

Estee Lauder: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 

572-4200. Peter Lichtenthal, sr VP-global mktg; John Fling, VPdesign. 

In-house. 

Creative: A&R Media, New York. Raul Martinez, creative dir. 

Media buying: Bates USA, New York. Lida Burpee, exec VPmg 

dir; Linda Melman, VP & media dir. 

Jane Cosmetics Worldwide: 767 5th Ave., 45th Floor, New York, 

10153/Phone: (212) 572-6723. Sandy Cataldo, pres; John Shammas, 

creative dir; Lucia Perdomo, VP-mktg; Brenda Lilly, dir-mktg; 

Katherine DiFrisco, mktg retail programs. 

Brash Advertising, North Salem, N.Y. Robin Albin, acct dir; 

Susan Hunter, acct dir. 

Media buying: Bates USA, New York. Lida Burpee, exec VP 

& mg dir; Michelle Castaldi, acct exec. 

Origins Natural Resources: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-4100. Roberta Weiss, VP-global mktg; 

Anelle Miller, sr VP-art & design. 

In-house. 

Media buying & plng: Bates USA, New York. Elizabeth Rubin, 

VP & acct super; Lynda O’Gara, acct exec. 

Prescriptives: 767 Fifth Ave., 39th Floor, New York, 

10153/Phone: (212) 572-4200. Elizabeth Park, sr VP-global mktg; 

Terry Darland, VP-sales & education. 

In-house. 

Media buying: Bates USA, New York. Lida Burpee, exec VP 

& mg dir. 

Specialty Group: 767 5th Ave., New York, 10153/Phone: (212) 572- 

4200. Debra Clark, sr VP mktg ww-La Mer, Jo Malone, Kate 

Spade Beauty; Cathy O’Brien, VP global mktg & global comms- 

Jo Malone; Jeanne Chinard, sr VP & creative dir ww- 

Prescriptives, Jo Malone, Kate Spade Beauty, La Mer; Tyler Jones, 

exec dir-global mktg La Mer. 

In-house. 

83 The Limited 



Magazine . . . . . . . . . . . . . . . . . .$19,926 $10,936 82.2 


Newspaper . . . . . . . . . . . . . . . . . .4,449 4,611 -3.5 

National newspaper . . . . . . . . . . . . .773 1,024 -24.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .202 166 22.1 

Network TV . . . . . . . . . . . . . . . .50,480 34,932 44.5 

Spot TV . . . . . . . . . . . . . . . . . . . . . .7,611 14,316 -46.8 

Syndicated TV . . . . . . . . . . . . . . . .1,423 3,742 -62.0 

Cable TV networks . . . . . . . . . . . . .6,119 3,044 101.0 



Internet . . . . . . . . . . . . . . . . . . . . . . .NA 409 NA 



Total . . . . . . . . . . . . . . . . . . . . .349,932 318,269 9.9 


Victoria’s Secret apparel . . . . . .76,688 61,094 25.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$10,105 $9,766 3.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .428 461 -7.2 


Express . . . . . . . . . . . . . . . . . . . . . .1,594 1,367 16.6 

Lerner NY . . . . . . . . . . . . . . . . . . . .1,025 1,001 2.4 

Lane Bryant . . . . . . . . . . . . . . . . . . .930 922 0.9 

Limited Stores . . . . . . . . . . . . . . . . .673 704 -4.4 

Structure . . . . . . . . . . . . . . . . . . . . .569 607 -6.3 

Victoria’s Secret . . . . . . . . . . . . . .2,339 2,112 10.7 

Bath & Body Works . . . . . . . . . . . .1,785 1,530 16.7 

Henri Bendel . . . . . . . . . . . . . . . . . . . .39 38 2.6 

Headquarters 

The Limited Inc./3 Limited Pkwy., Columbus, Ohio 

43230/Phone: (614) 415-7000. 

Notes 

Limited includes The Limited, Lerner New York, Express and 

Henri Bendel, all women’s apparel retailers, and Structure, a 

men’s retail operation changing its name to Express Men’s. The 

company also owns 84% of Intimate Brands, operator of 

Victoria’s Secret, Bath & Body Works and White Barn Candle 

Co. Fiscal year ended February 3, 2001. 


Corporate: Leslie H. Wexner, CEO & chmn; Len Schlesinger, 

exec VP & chief operating officer; V. Ann Hailey, exec VP & 

chief financial officer; Edward G. Razek, pres-brand & creative 

svcs and chief mktg officer. 

In-house. 

Bath & Body Works: 7 Limited Pkwy., Reynoldsburg, Ohio 

43068/Phone: (614) 856-6000. Ethan Revsin, exec VP-mktg. 

In-house. 

Express-Express Men’s: 1 Limited Pkwy., Columbus, Ohio 

43230/Phone: (614) 415-4000. Joan Overlock, exec VP-mktg. 

In-house. 

Henri Bendel Inc.: 712 5th Ave., New York, N.Y. 10019/Phone: 

(212) 247-1100. Teril Turner, dir-mktg svcs. 

In-house. 

New York & Co.: 450 W. 33rd St., New York, N.Y. 10001/Phone: 

(212) 736-1222. Randy Krevat, VP-brand plng & mktg. 

In-house. 

The Limited Stores: 3 Limited Pkwy, Columbus, Ohio 

43230/Phone: (614) 415-2000. Wanda Gierhart, VP-mktg. 

In-house. 

Victoria’s Secret Beauty: 888 7th Ave., New York, N.Y. 

10106/Phone: (212) 904-7200. Sherry Baker, sr VP & chief mktg 

officer; Marcia Mossack, sr VP & chief creative officer. 

In-house. 

Victoria’s Secret Direct: 1114 Ave. of the Americas, New York, 

N.Y. 10036/Phone: (212) 704-0187. Georgia Christensen, VP-creative 

& brand svcs; Sue Horn, VP-mktg. 

In-house. 

Victoria’s Secret Stores: 4 Limited Pkwy, Reynoldsburg, Ohio 

43068/Phone: (614) 577-7000. Jill Beraud, VP-mktg. 

In-house. 

29 L’Oreal 



Magazine . . . . . . . . . . . . . . . . .$188,752 $136,891 37.9 


Newspaper . . . . . . . . . . . . . . . . . . . .582 28 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .435 1,062 -59.1 

Network TV . . . . . . . . . . . . . . . .196,350 219,956 -10.7 

Spot TV . . . . . . . . . . . . . . . . . . . .25,903 20,168 28.4 

Syndicated TV . . . . . . . . . . . . . . .38,213 47,574 -19.7 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 403 NA 



Total . . . . . . . . . . . . . . . . . . . .987,056 921,000 7.2 


L’Oreal cosmetics . . . . . . . . . . .233,792 250,764 -6.8 

Maybelline cosmetics . . . . . . . .104,202 101,279 2.9 

Nutrisse Nutricolor hair color . .40,958 17,135 139.0 

Lancome cosmetics . . . . . . . . . . .36,112 28,782 25.5 

Romance fragrance . . . . . . . . . .26,433 23,915 10.5 



Sales . . . . . . . . . . . . . . . . . . . . . . .$11,789 $11,753 0.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .956 905 5.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,473 3,233 7.4 


Cosmetics . . . . . . . . . . . . . . . . . . .11,460 11,458 0.0 

Dermatology . . . . . . . . . . . . . . . . . . .245 217 12.9 

Headquarters 

L’Oreal/41 Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70- 

00. 

L’Oreal/575 5th Ave, New York, N.Y. 10017/Phone: (212) 818-1500. 

Notes 

L’Oreal bought three U.S. companies in 2000: Carson, an ethnic 

cosmetics company; Kiehl’s, a luxury skincare and haircare 

brand, and Matrix, a professional healthcare company. Exchange 

rate used in the financial returns was 1 FF = $0.141836 in 2000 

and $0.166664 in 1999. Earnings represent operating profit after 

income tax and abnormal items. 


Corporate: Jean Paul Agon, pres & CEO; Roger Dolen, exec VP 

& chief admin officer; Pamela Alabaster, sr VP-corp comms & 

media; Active Cosmetics: Alain Concher, gm La Roche-Posay; 

Tim Hogan, pres-DermaBlend. 

L’Oreal Consumer Products: 575 Fifth Ave, New York, N.Y. 

10017/Phone: (212) 818-1500. Joseph Campinell, pres; Carol J. 

Hamilton, sr VP/gm; Soft Sheen-Carson Products: Terri Lyn 

Gardner, pres; Shawn Tollerson, sr VP mktg; Lancome Division: 

Dalia Chammas, sr VP & gm; Maybelline Garnier: John Wendt, 

pres; Karen Fondu, deputy gm; Maybelline Worldwide: Ketan 

Petal, gm. 

Laboratoires Garnier: Publicis, New York. Linda Joselow, exec 

principal & grp acct dir. 

Media buying, Laboratoires Garnier: Optimedia, New York. 

Matina Karadiakus, sr principal media dir. 

L’Oreal Cosmetics, Hair Care & Hair Color: McCann 

Erickson, New York. Carol Smith, exec VP-ww grp dir. 

Media svcs, L’Oreal Cosmetics, Hair Care & Hair Color: 

McCann Universal, New York. Karen Balik, sr VP-grp media dir; 

Tom Telesco, sr VP-grp media dir. 

L’Oreal Kids Shampoo, L’Oreal Plenitude: Publicis, New York. 

Linda Joselow, exec principal & grp acct dir; Bonnie Barest, exec 

prinicipal & exec dir-media svcs; Matina Karadiakos, sr principal 

& media dir. 

Media svcs, Maybelline: Gotham, New York. Sheri Baron, 

pres; Laurie Davis, VP & acct dir; Kathi Darnule, VP & assoc 

dir; Donna Cataldu, sr VP & media dir. 

African-American adv, Alternatives, Baby Love, Breakthru, 

Care Free Curl, Karizma Crème Colour, Oil Sheen Moisturizers 

& Styling Sprays, Optimum Care, Wave Nouveau, Sportin 

Wave Pomade, Tender Care: Burrell Communications, Chicago. 

Shawn Clark, acct super. 

African-American adv, Beautiful Beginnings, Dark & Lovely, 

Dark & Natural, Let’s Jam, Magic men grooming pdts, Posner 

Cosmetics, Wave Runner: Hot Sauce, New York. Sheila Clark, 

acct super. 

Media svcs, Beautiful Beginnings, Dark & Lovely, Dark & 

Natural, Let’s Jam, Magic men grooming pdts, Posner Cosmetics, 

Wave Runner: Carat USA, Memphis, Tenn. Ken Washburn, VP 

acct super. 

L’Oreal Luxury Products: 575 Fifth Ave, New York, N.Y. 

10017/Phone: (212) 818-1500. Luc Nadeau, pres; Biotherm & Shu 

Uemura Division: Christine Harrison, gm; Ralph Lauren Fragrances 

Worldwide: Andrea Robinson, pres; European Designer Fragrances: 

Ed Fox, AVP mktg; Designer Fragrances Division: Jack Wisewall, 

pres-Ralph Lauren Fragrances; Giorgio Armani Parfums: Kelly 

McNamara, asst VP-pr; Helene Rubinstein Division: Margaret 

Sharkey, pres; Kiehl’s Since 1851: Michelle Taylor, pres.


Biotherm, European Designer Fragrances, Lancome Paris: 

Publicis, New York. Linda Joselow, exec principal & grp acct dir. 

Media svcs, Biotherm, European Designer Fragrances, 

Lancome Paris: Optimedia International, New York. Bonnie 

Barest, exec principal, exec dir-media svcs & mg dir; Matina 

Karadiakos, sr principal & media dir; Linda Joselow, exec principal 

& grp acct dir. 

Helene Rubinstein: Gotham, New York. Val Guazzoni, acct 

dir; Kathy Darnulc, VP & assoc media dir; Lisa Ellner, acct 

super. 

Ralph Lauren Fragrances: Carlson & Partners, New York. 

Sandra Carlson, pres & creative dir; Colleen Rizzo, sr VP & 

media dir. 

L’Oreal Professional Salon Products: 575 Fifth Ave, New York, 

N.Y. 10017/Phone: (212) 818-1500. David Craggs, pres; Paul 

Sharnsky, VP & gm; Philippe Goilot, VP-mktg & creative svcs; 

Redkin Worldwide: Minter Dial, gm; Redkin US: Pat Parenty, 

VP & gm; L’Oreal Classic: Ray Mager, VP & gm; Maxtrix 

Essentials: Philip Clough, gm. 

Kerastase Paris, L’Oreal Classic Salon Products, Matrix: 

Publicis, New York. Linda Joselow, exec principal & grp acct dir. 

Media buying, Kerastase Paris, L’Oreal Classic Salon Products, 

Matrix: In-house. Judy Maginn, VP mktg. 

Redken: Gotham, New York. Sheri Baron, pres; Linda Ellner, 

acct super; Donna Cataldo, media dir; Kathy Darnuk, VP assoc dir. 

African-American adv, Mizani: Burrell Communications, 

Chicago. Shawn Clark, acct super. 

46 Mars Inc. 



Magazine . . . . . . . . . . . . . . . . . .$30,998 $27,701 11.9 

Sunday magazine . . . . . . . . . . . . . .334 493 -32.2 

Newspaper . . . . . . . . . . . . . . . . . . . .204 266 -23.4 

National newspaper . . . . . . . . . . . . . .26 25 2.8 

Outdoor . . . . . . . . . . . . . . . . . . . . .2,097 819 156.0 

Network TV . . . . . . . . . . . . . . . .140,453 155,370 -9.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .9,734 15,037 -35.3 

Syndicated TV . . . . . . . . . . . . . .40,808 39,942 2.2 



National spot radio . . . . . . . . . . . . .6,181 2,445 152.8 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,002 NA 



Total . . . . . . . . . . . . . . . . . . . . .670,754 687,246 -2.4 


M&M’s candy . . . . . . . . . . . . . . . .74,097 78,775 -5.9 

Pedigree pet food . . . . . . . . . . .38,099 35,390 7.7 

Snickers candy bar . . . . . . . . . . .31,606 45,210 -30.1 

Skittles fruit candy . . . . . . . . . . .27,236 21,001 29.7 

Uncle Bens rice . . . . . . . . . . . . . .25,783 25,161 2.5 

Whiskas cat food . . . . . . . . . . . .22,964 17,703 29.7 

Starburst candy . . . . . . . . . . . . . .20,571 23,774 -13.5 

Twix cookie bar . . . . . . . . . . . . . . .18,129 14,220 27.5 

Milky Way candy bar . . . . . . . . . .12,445 20,264 -38.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$15,300 $15,000 2.0 

Earnings . . . . . . . . . . . . . . . . . . . . .1,100 1,070 2.8 

Headquarters 

Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900. 


Corporate: John Mars, pres. 

Kal Kan Foods: P.O. Box 58853, Vernon, Calif. 90058/Phone: (323) 

587-2727. John Curtiss, gm; Steve Dickstein, mktg dir; Barry 

O’Grady, mktg dir. 

Cesar dog food, Sheba cat food: BBDO West, San Francisco. 

Tom Hollerbach, pres & CEO; Yuko Tsuchiya, VP, mgmt super. 

Pedigree food for dogs: Grey Worldwide, Los Angeles. Terry 

Bowman, exec VP; Shira Elias, mgmt super. 

Whiskas: D’Arcy Masius Benton & Bowles, St. Louis. Marc 

Zipfel, acct dir; Katherine Lewis, assoc media dir. 

Media buying: MediaVest, New York. Tom Dempsey, sr VP & 

grp dir-natl bdcast. 

M&M/Mars Division: 800 High St., Hackettstown, N.J. 

07840/Phone: (908) 852-1000. Paul S. Michaels, pres; Bob 

Gamgort, VP-mktg. 

Celebrations, M&M’s, Kudos, Snickers: BBDO Worldwide, 

New York. Rob McKinley, exec VP, sr acct dir; Rob Rawley, sr 

VP, sr acct dir. 

Combos, Mars, Milky Way bar, Skittles,: D’Arcy Masius 

Benton & Bowles, St. Louis. Molly Sims, grp acct dir; Katherine 

Lewis, assoc media dir. 

Dove chocolate, Starburst, Twix: Grey Worldwide, New York. 

Carol McGreevey, mgmt super; Maria Neal, assoc media dir. 

3 Musketeers: UniWorld Group, New York. Regina 

Washington, mgmt super; Earl Black, assoc media dir. 

Hispanic advertising, Dulce de Leche-Caramel Chocolate 

Candy and all other brands: Zubi Advertising, Coral Gables, Fla. 

Joe Castro, grp acct dir. 

Media buying: MediaVest, New York. Tom Dempsey, sr VP & 

grp dir-natl bdcast. 

Uncle Ben’s: P.O. Box 58853, Vernon, Calif. 90058/Phone: (323) 

586-3490. Todd Thompson, VP-mktg; Brian Lauzon, gm. 

Branded, plain and prepared rices: D’Arcy Masius Benton & 

Bowles, New York. Mark Wilmot, sr VP & grp acct dir. 

93 MasterCard 

International 



Magazine . . . . . . . . . . . . . . . . . .$42,524 $32,893 29.3 

Sunday magazine . . . . . . . . . . . . . .454 0 NA 

Newspaper . . . . . . . . . . . . . . . . . . .5,641 5,804 -2.8 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 8 NA 

Network TV . . . . . . . . . . . . . . . . .114,371 94,620 20.9 

Spot TV . . . . . . . . . . . . . . . . . . . . . .7,701 8,149 -5.5 

Syndicated TV . . . . . . . . . . . . . . . .12,211 12,263 -0.4 




Internet . . . . . . . . . . . . . . . . . . . . . .7,231 2,724 165.5 



Total . . . . . . . . . . . . . . . . . . . . . .311,077 256,024 21.5 


MasterCard credit cards . . . . .215,844 180,666 19.5 

Headquarters 

MasterCard International/2000 Purchase St., Purchase, N.Y. 

10577/Phone: (914) 249-2000. 


Corporate: Larry Flanagan, chief mktg officer; Debra Coughlin, 

sr VP-global brand building; Elisa Romm, VP-North American 

brand building; Caryl Hahn, VP-media. 

McCann-Erickson Worldwide, New York. Eric Einhorn, exec 

VP & dir-strategic planning; Joyce King-Thomas, exec VP & 

deputy creative dir. 

Media buying: GSD&M, Austin, Texas. Jill Otto, VP & grp 

media dir; Betty Pat McCoy, VP & natl bdcast dir. 

70 Mattel 



Magazine . . . . . . . . . . . . . . . . . .$20,249 $22,489 -10.0 


Newspaper . . . . . . . . . . . . . . . . . . . . .134 579 -76.9 

National newspaper . . . . . . . . . . . . . . .4 181 -97.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .2 0 NA 

Network TV . . . . . . . . . . . . . . . .80,464 76,741 4.9 

Spot TV . . . . . . . . . . . . . . . . . . . . . .1,103 4,053 -72.8 

Syndicated TV . . . . . . . . . . . . . . . .6,923 9,076 -23.7 



National spot radio . . . . . . . . . . . . . .155 0 NA 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 811 NA 



Total . . . . . . . . . . . . . . . . . . . . .451,417 445,209 1.4 


Mattel toys . . . . . . . . . . . . . . . . . . .111,175 99,581 11.6 

Fisher-Price toys . . . . . . . . . . . . .73,694 71,777 2.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$4,670 $4,595 1.6 

Earnings . . . . . . . . . . . . . . . . . . . . . .-431 -86 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .3,312 3,195 3.7 


U.S. girls entertainment . . . . . . . . . .1,110 1,009 10.0 

U.S. boys entertainment . . . . . . . . .753 787 -4.3 

U.S. infant & preschool . . . . . . . . .1,222 1,184 3.2 

International . . . . . . . . . . . . . . . . . .1,532 1,571 -2.5 

Headquarters 

Mattel/333 Continental Blvd., El Segundo, Calif. 90245- 

5012/Phone: (310) 252-2000. 


Corporate: 

Barbie, Cabbage Patch Kids, girls’ activity toys, large dolls, 

plush, small dolls: Ogilvy & Mather Worldwide, Los Angeles. 

Angus Fraser, co-pres. 

Disney entertainment toys, Hot Wheels, Matchbox, Tyco 

Radio Control, See ‘n Say, activity toys & games, male action, 

electric racing: FCB Worldwide, Los Angeles. Gordon Fenton, 

exec VP, grp mgmt dir. 

Media plng: FCB Worldwide, Los Angeles. Barbara 

Thompson, VP, media dir. 

Media buying-youth natl tv: Ogilvy & Mather Worldwide, 

New York. Mark Goldstein, pres-bdcast & prog. 

Media buying-adult natl tv: Media Edge, New York. Tara 

Campbell, exec VP & dir-bdcast. 

Fisher-Price: 636 Girard Ave., East Aurora, N.Y. 14052/Phone: 

(716) 687-3000. Jerry Perez, exec VP-mktg & design. 

Fisher-Price character brands: Barney, Blues Clues, See ’n Say, 

Sesame Street: Y&R Advertising, New York. Kim Corrigan, sr ptnr. 

Fisher-Price Core: boys, creative activities, girls, infants, preschool: 

Y&R Advertising, New York. Kim Corrigan, sr ptnr. 

Power Wheels by Fisher-Price, battery-powered ride-ons: 

Gardner Geary Coll, San Francisco. Bari Jain, acct dir. 

Media buying-youth natl TV: Ogilvy & Mather Worldwide, 

New York. Mark Goldstein, pres-bdcast & prog. 

Media buying-adult natl tv: Media Edge, New York. Diane 

Metzler, sr VP & media plng dir. 

56 May Department 

Stores Co. 



Magazine . . . . . . . . . . . . . . . . . . .$4,340 $3,350 29.6 


Newspaper . . . . . . . . . . . . . . . .456,959 420,671 8.6 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .749 357 109.6 

Network TV . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .32,020 29,282 9.4 





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 0 NA 



Total . . . . . . . . . . . . . . . . . . . .570,066 542,003 5.2 


Robinsons-May stores . . . . . . . .119,910 105,761 13.4 

Foley’s stores . . . . . . . . . . . . . . .100,674 94,253 6.8 

Lord & Taylor stores . . . . . . . . . .73,565 67,168 9.5 

Hecht’s stores . . . . . . . . . . . . . . .58,224 46,805 24.4 

Filenes stores . . . . . . . . . . . . . . .49,428 43,978 12.4 

Kaufmann’s stores . . . . . . . . . . . .31,222 32,065 -2.6 

Strawbridge’s stores . . . . . . . . . .25,479 27,341 -6.8 

Famous Barr stores . . . . . . . . . . .14,074 14,795 -4.9 

Jones Store stores . . . . . . . . . . . .11,396 12,011 -5.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$14,454 $13,854 4.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .858 927 -7.4 


Hecht’s, Strawbridge’s . . . . . . . . .2,502 2,442 2.5 

Lord & Taylor . . . . . . . . . . . . . . . . . .2,181 2,129 2.4 

Foley’s . . . . . . . . . . . . . . . . . . . . . .2,206 2,174 1.5 

Robinsons-May . . . . . . . . . . . . . . . .2,171 2,057 5.5 

Filene’s . . . . . . . . . . . . . . . . . . . . . .1,790 1,703 5.1 

Kaufmann’s . . . . . . . . . . . . . . . . . .1,600 1,597 0.2 

Famous-Barr, L.S. Ayres, Jones Store 1,319 1,348 -2.2 

Meier & Frank . . . . . . . . . . . . . . . . . .581 404 43.8 

David’s Bridal . . . . . . . . . . . . . . . . . .248 192 29.2 

Headquarters 

May Department Stores Co./611 Olive St., St. Louis, Mo. 

63101/Phone: (314) 342-6300. 

Notes 

Fiscal year ended February 3, 2001. May Department Stores 

bought David’s Bridal in 2000. 


Corporate: Gene S. Kahn, chmn & CEO; Joe Civitillo, VPbdcast 

adv. 

Bdcast creative & bdcast svcs: Doner Advertising, Detroit. 

Deena Woodrow, sr VP-media. 

David’s Bridal: 1001 Washington St., Conshohocken, Pa. 

19428/Phone: (610) 896-2111. Mark James, sls promo. 

In-house. 

Famous-Barr/L.S. Ayres/The Jones Store: 601 Olive St., St. 

Louis, Mo. 63101/Phone: (314) 444-3111. Paul G. White, sr VP-sls 

promo. 

In-house. 

Filene’s: 426 Washington St., Boston, Mass. 02108/Phone: (617) 

357-2400. Paul Cavalli, sr VP-sls promo. 

In-house. 

Foley’s: 1110 Main St., Houston, Texas 77002/Phone: (713) 405- 

7033. Beverly Ingraham, sr VP-sls promo. 

In-house. 

Hecht’s/Strawbridge’s: 685 N. Glebe Rd., Arlington, Va. 22203- 

2199/Phone: (703) 558-1200. Jerry Eccher, sr VP-sls promo. 

In-house. 

Kaufmann’s: 400 Fifth Ave., Pittsburgh, Pa. 15219/Phone: (412) 

232-2000. Jack Mullen, sr VP-sls promo. 

In-house. 

Lord & Taylor: 424 Fifth Ave., New York, N.Y. 10018/Phone: (212) 

391-3344. Howard Adler, sr VP-sales promo. 

In-house.


Meier & Frank: 621 S.W. Fifth Ave., Portland, Ore. 97204/Phone: 

(503) 223-0512. Emily White-Keating, sr VP-sls promo. 

In-house. 

Robinsons-May: 6160 Laurel Canyon Blvd., North Hollywood, 

Calif. 91606-3247/Phone: (818) 508-5226. Mark Humphrey, sr VPsls 

promo. 

In-house. 

100 Mazda Motor Corp. 



Magazine . . . . . . . . . . . . . . . . . .$35,339 $11,064 219.4 


Newspaper . . . . . . . . . . . . . . . . .40,377 9,501 325.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .31 129 -75.9 

Network TV . . . . . . . . . . . . . . . . .82,105 47,012 74.6 

Spot TV . . . . . . . . . . . . . . . . . . . .38,002 100,113 -62.0 

Syndicated TV . . . . . . . . . . . . . . . .2,144 0 NA 


Network radio . . . . . . . . . . . . . . . . . . . .0 2,164 NA 

National spot radio . . . . . . . . . . . . . .751 8,472 -91.1 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,101 NA 

Yellow Pages . . . . . . . . . . . . . . . . .1,879 1,865 0.8 



Total . . . . . . . . . . . . . . . . . . . .283,092 259,898 8.9 


Mazda vehicles . . . . . . . . . . . . .205,104 187,059 9.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$18,263 $19,491 -6.3 

Earnings . . . . . . . . . . . . . . . . . . . .-1,407 236 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .5,262 5,095 3.3 

Operating income . . . . . . . . . . . . . . .-37 6 NA 

Headquarters 

Mazda Motor Corp./3-1, Shinchi/Fuchu-cho, Aki-gun, 

Hiroshima, Japan 730-91/Phone: 81-82-282-1111. 

Mazda North American Operations, 7755 Irvine Center Dr., 

Irvine, Calif. 92618-2906/Phone: (949) 727-1990. 

Notes 

In North America Mazda vehicle sales improved 1% to 299,655 

units compared with a worldwide decline of 8.3% to 804,891 

units. Mazda, trying to crank up sales in the U.S., announced 

this April it would spend 45% more on TV this year than last 

backing its vehicles. In May it introduced Protégé 5, a wagonstyle 

hatchback version of the sedan of the same name. Ford 

Motor Co. owns 33% of Mazda. Fiscal year ended March 31, 2001. 


Corporate: Kazuhide Watanabe, chmn-Mazda Motor Corp.; 

Mark Fields, pres-Mazda Motor Corp.; Charles R. Hughes, pres 

& CEO-Mazda North American Operations; Kristen Simmons, 

VP-mktg opers; Fred Ehlers, VP-sls opers; Jay Amestoy, VP-public 

& govt affairs. 

Doner, Southfield, Mich. Tim Blett, pres-automotive; Michael 

Belitsos, exec VP-Mazda acct. 

Media buying: Ford Motor Media, Dearborn, Mich. Kevin 

Brown, exec dir. 

17 McDonald’s Corp. 



Magazine . . . . . . . . . . . . . . . . . .$13,656 $5,383 153.7 


Newspaper . . . . . . . . . . . . . . . . . . .1,957 1,437 36.1 

National newspaper . . . . . . . . . . . .603 769 -21.5 

Outdoor . . . . . . . . . . . . . . . . . . . .29,991 28,916 3.7 

Network TV . . . . . . . . . . . . . . .298,806 309,018 -3.3 

Spot TV . . . . . . . . . . . . . . . . . . .223,789 204,434 9.5 

Syndicated TV . . . . . . . . . . . . . . .56,351 42,470 32.7 


Network radio . . . . . . . . . . . . . . . .4,641 1,040 346.2 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 600 NA 



Total . . . . . . . . . . . . . . . . . . . .1,273,936 1,203,834 5.8 


McDonald’s restaurants . . . . .665,408 627,329 6.1 

Boston Market restaurants . . . .36,694 39,870 -8.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$14,243 $13,259 7.4 

Earnings . . . . . . . . . . . . . . . . . . . . .1,977 1,948 1.5 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .5,259 5,093 3.3 

Operating income . . . . . . . . . . . . . .1,773 1,653 7.3 


Company-operated units . . . . . .10,467 9,512 10.0 

Franchise & affiliated units . . . . . .3,776 3,747 0.8 

Headquarters 

McDonald’s Corp./1 McDonald’s Plaza, Oak Brook, Ill. 

60523/Phone: (630) 623-3000. 


Corporate: Jack Greenberg, chmn & CEO; Tom Ryan, exec VPmenu 

mgmt US & new concepts; R.J. Milano, sr VP-US, calender 

team & kid innovations; Marlena Peleo-Lazar, VP-mktg 

US & chief creative officer; Karen Eadon, VP-mktg US; Peter 

Sterling, asst VP-mktg US, media & financial officer; Neil 

Golden, asst VP-mktg US; Dean Barrett, sr VP-ww mktg; Jackie 

Woodward, asst VP-ww mktg; David Green, sr VP-e-marketing. 

DDB Worldwide, Chicago. Dick Rogers, pres, DDB N Amer; 

Don Hoffman, exec VP & exec acct dir; Bob Sutter, sr VP & 

grp acct dir; Mike Arnold, VP & grp acct dir; John Immesoete, 

sr VP & grp creative dir; David Wilcox, sr VP & grp media dir. 

Adult media svcs: OMD, New York. Dan Rank, mg dir. 

African-American adv: Burrell Communications, Chicago. 

Tom Burrell, chmn & CEO; Fay Ferguson, mg dir-mktg opers; 

Barbara Wooten, VP & acct mgmt dir; Linda Jefferson, sr VP & 

media dir; Brenda Blonski, VP & creative dir. 

Hispanic adv & media buying: del Rivero, Messianu, Coral 

Gables, Fla. Eduardo del Rivero, pres; Luis Miguel Messianu, 

chief creative officer; Andres Munoz, acct dir. 

Interactive: Tribal DDB, New York. Paul Gaunning, acct dir. 

Media buying-youth: Starcom Worldwide, Chicago. Karen 

Coleman, media dir. 

Merchandising & POP: Frankel, Chicago. Bud Frankel, chmn; 

Jim Mack, CEO; Colleen Fahey, exec VP; Jennifer Cacioppo, sr 

VP & grp acct dir; Jim Carlton, sr VP & exec creative dir. 

Promo: Marketing Store Worldwide, Westmont, Ill. Graham 

Kemp, pres & CEO; Dean Govostis, sr VP & global acct dir; 

Tom Valdiserri, sr VP-client svcs; Jane Dretzka, sr VP-client svcs, 

youth; Scott Small, VP-creative svcs. 

Youth mktg: Leo Burnett USA, Chicago. Cheryl Berman, 

chmn & chief creative officer; Doug Porter, exec VP & ww dir; 

John Montgomery, sr VP & exec creative dir. 

Boston Market: 14123 Denver West Pkwy, P.O. Box 4086, 

Golden, Colo. 80401-4086/Phone: (302) 278-9500. Jeffrey B. 

Kindler, chmn; Michael D. Andres, pres & CEO; Trey Hall, 

chief mktg officer. 

Suissa Miller, Los Angeles. Suzy Oliver, acct dir. 

Chipotle Mexican Grill: 1543 Wazee St., Denver, Colo. 

80202/Phone: (303) 595-4000. Steve Ells, founder & CEO; Dan 

Fogarty, dir-mktg. 

In-house. 

Media buying: In Line Media, Denver. Nancy Haven, pres. 

Donatos Pizza: 1 Easton Oval, Ste. 200, Columbus, Ohio 

43219/Phone: (800) 366-2867. Jim Grote, exec chmn & founder; 

Bill Rose, pres & CEO; Tom Krouse, sr VP-mktg. 

Martin/Williams, Minneapolis. Joe Harrington, VP-acct grp dir. 

30 Merck & Co. 



Magazine . . . . . . . . . . . . . . . . .$120,728 $57,514 109.9 


Newspaper . . . . . . . . . . . . . . . . .30,638 7,439 311.9 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .70 50 41.2 

Network TV . . . . . . . . . . . . . . . .149,786 74,570 100.9 

Spot TV . . . . . . . . . . . . . . . . . . . . . .3,103 6,802 -54.4 

Syndicated TV . . . . . . . . . . . . . . .27,320 7,888 246.3 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 667 NA 



Total . . . . . . . . . . . . . . . . . . . . .983,918 498,664 97.3 


Vioxx osteoarthritis Rx . . . . . .160,800 17,728 807.0 

Zocor cholesterol Rx . . . . . . . . . .91,249 35,264 158.8 

Merck various drugs . . . . . . . . . .61,864 45,390 36.3 

Singulair asthma Rx . . . . . . . . . .59,292 25,389 133.5 

Propecia hair loss Rx . . . . . . . . .18,045 71,243 -74.7 



Sales . . . . . . . . . . . . . . . . . . . . .$40,363 $32,714 23.4 

Earnings . . . . . . . . . . . . . . . . . . . . .6,822 5,891 15.8 


Merck-Medco . . . . . . . . . . . . . . . .20,140 15,232 32.2 

Elevated cholesterol . . . . . . . . . .5,805 5,093 14.0 

Hypertension/heart . . . . . . . . . . .4,629 4,564 1.4 

Other Merck products . . . . . . . . . .1,630 1,821 -10.5 

Osteoporosis . . . . . . . . . . . . . . . . . .1,275 1,043 22.2 

Anti-ulcerants . . . . . . . . . . . . . . . . .849 914 -7.1 

Vaccine/biologicals . . . . . . . . . . . . .952 860 10.7 

Antibiotics . . . . . . . . . . . . . . . . . . . . .783 772 1.4 

Ophthalmologicals . . . . . . . . . . . . . .656 670 -2.1 

HIV . . . . . . . . . . . . . . . . . . . . . . . . . . .529 664 -20.3 

Headquarters 

Merck & Co./1 Merck Dr., P.O. Box 100, WS3AB-40, 

Whitehouse Station, N.J. 08889-0100/Phone: (800) 613-2104. 


Corporate: Raymond V. Gilmartin, chmn, pres & CEO. 

U.S. Human Health: 770 Sumneytown Pike, P.O. Box 4, West 

Point, Pa. 19486/Phone: (215) 652-5000. Charlotte McKines, exec 

dir-integrated promos; Joan Colman, sr mgmt procurement. 

Zocor, Zocor (DTC): Ogilvy & Mather Worldwide, New 

York. 

Arcoxia (DTC), Singular (DTC), Vioxx (DTC): DDB 

Worldwide, New York. Ellen Fields, grp acct dir. 

Arcoxia (ethical), Invanz (ethical), Vioxx (direct mktg): KPR, 

New York. 

Cancidas, Primian: Campbell Ward Regan, New York. 

Maureen Regan, pres. 

Propecia (ethical): Sudler & Hennessey, New York. Kathy 

Magnuson, acct super. 

Opthalmics, Prinivil: Hal Lewis Group, Philadelphia. David 

Winigrad, pres; Eileen Bilynsky, acct exec; Alex Blanchet, acct 

exec; Andrew Murphy, assoc creative dir. 

Cozaar-Hyzaar (ethical), Fosamax, Fosamax (ethical), Proscar 

(ethical), Singulair (ethical), Varivax: FCB Healthcare, New York. 

Crixivan (DTC): Prime Access, New York. C. Howard Buford, 

pres, CEO & acct dir; Mark Wilson, acct exec; Andy Bagnall, 

copywriter; Henry Howell, media dir; Cris Crisman, Michael 

Winikof, art dirs. 

Crixivan (ethical), Maxalt (ethical): Corbett HealthConnect, 

Chicago. Scott Cotherman, pres & CEO; John Burns, chief 

strategic officer; Ryan Van Pelt, sr acct exec; Chris Heron, creative 

dir. 

Aggrastat (ethical): Medicus Communications, New York. 

Judith Britton, VP. 

Media buying: TN Media, New York. Joel Kushins, mg ptnr 

& gm. 

34 Microsoft Corp. 



Magazine . . . . . . . . . . . . . . . . . .$91,070 $102,684 -11.3 


Newspaper . . . . . . . . . . . . . . . . .24,584 15,087 63.0 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,856 417 345.1 

Network TV . . . . . . . . . . . . . . . .202,598 92,528 119.0 

Spot TV . . . . . . . . . . . . . . . . . . . . . .6,199 7,363 -15.8 

Syndicated TV . . . . . . . . . . . . . . .30,924 1,336 NA 




Internet . . . . . . . . . . . . . . . . . . . .26,097 37,251 -29.9 



Total . . . . . . . . . . . . . . . . . . . . .854,821 588,499 45.3 


Microsoft software 

& Internet services . . . . . . . .397,981 244,886 62.5 

WebTV Internet services . . . . . .26,552 32,956 -19.4 



Sales . . . . . . . . . . . . . . . . . . . . .$22,956 $19,747 16.3 

Earnings . . . . . . . . . . . . . . . . . . . . .9,421 7,785 21.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .15,700 13,700 14.6 



Productivity apps & devel . . . . .10,089 8,636 16.8 

Windows platforms . . . . . . . . . . . .9,265 8,570 8.1 

Consumer & other . . . . . . . . . . . . .2,718 1,854 46.6 

Headquarters 

Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052- 

6399/Phone: (425) 882-8080. 

Notes 

Fiscal year ended June 30, 2001. 


Corporate: Bill Gates, chmn & chief software architect; Steve 

Ballmer, CEO; Rick Belluzzo, pres & chief operating officer; 

Mich Mathews, VP-mktg; Mike Delman, gm-adv & events; 

Orlando Ayala, grp VP-ww sales, mktg & svcs. 

McCann-Erickson, San Francisco. Kevin Moehlenkamp, exec 

VP-exec creative dir; Michael McLaren, exec VP-dir client svcs. 

Ultimate TV: Vanables/Bell & Partners, San Francisco. Paul 

Venables & Greg Bell, creative dirs. 

92 Mitsubishi 

Motors Corp. 



Magazine . . . . . . . . . . . . . . . . . .$10,472 $8,883 17.9 


Newspaper . . . . . . . . . . . . . . . . . .40,125 827 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . .542 2,394 -77.3 

Network TV . . . . . . . . . . . . . . . .129,639 120,932 7.2 

Spot TV . . . . . . . . . . . . . . . . . . . .18,265 15,104 20.9



Syndicated TV . . . . . . . . . . . . . . .31,501 24,787 27.1 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,832 NA 



Total . . . . . . . . . . . . . . . . . . . . .317,220 237,229 33.7 


Mitsubishi vehicles . . . . . . . . . .250,977 185,858 35.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$30,215 $31,674 -4.6 

Earnings . . . . . . . . . . . . . . . . . . . . . . .-211 51 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,668 6,920 -3.6 



Automotive . . . . . . . . . . . . . . . . .29,557 NA NA 

Financial svcs . . . . . . . . . . . . . . . . . .770 NA NA 

Headquarters 

Mitsubishi Motors Corp./5-33-8 Shiba, Minato-ku, Tokyo, Japan 

108-8410/Phone: 81-3-3456-1111. 

Mitsubishi Motor Sales of America, 6400 Katella Ave., Cypress, 

Calif. 90630/Phone: (714) 372-6000. 

Notes 

Fiscal year ended March 31, 2001. 


Corporate: Takashi Sonobe, pres-Mitsubishi Motors Corp.; 

Pierre Gagnon, pres & chief operating officer-Mitsubishi Motor 

Sales of America; Greg O’Neill, exec VP & gm; Frances Oda, 

VP-mktg; Steven Gough, VP-sales. 

Deutsch, Marina del Rey, Calif. Donny Deutsch, CEO; 

Michael Sheldon, exec VP & gm. 

Media buying, natl bdcast: Initiative Media North America, 

New York. 

60 Morgan Stanley 



Magazine . . . . . . . . . . . . . . . . . .$44,331 $45,185 -1.9 


Newspaper . . . . . . . . . . . . . . . . . . .11,522 32,943 -65.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . .1,414 472 199.3 

Network TV . . . . . . . . . . . . . . . . .151,556 95,054 59.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .3,836 26,090 -85.3 

Syndicated TV . . . . . . . . . . . . . . . .6,872 1,329 417.3 


Network radio . . . . . . . . . . . . . . . . .1,641 1,290 27.1 

National spot radio . . . . . . . . . . . . . .981 853 15.0 

Internet . . . . . . . . . . . . . . . . . . . . .4,725 6,641 -28.9 



Total . . . . . . . . . . . . . . . . . . . . .539,519 498,968 8.1 


Morgan Stanley 

financial svcs . . . . . . . . . . . . .140,998 86,801 62.4 

Discover cards 

& financial svcs . . . . . . . . . .128,096 162,743 -21.3 

Van Kampen financial svcs . . . .14,806 10,160 45.7 



Sales . . . . . . . . . . . . . . . . . . . . .$26,427 $21,946 20.4 

Earnings . . . . . . . . . . . . . . . . . . . .5,456 4,791 13.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .19,843 17,430 13.8 



Securities . . . . . . . . . . . . . . . . . . .19,980 16,312 22.5 

Asset management . . . . . . . . . . .2,526 2,112 19.6 

Credit services . . . . . . . . . . . . . . . .3,921 3,522 11.3 

Headquarters 

Morgan Stanley/1585 Broadway, New York, N.Y. 10036/Phone: 

(212) 761-4000. 

Notes 

Morgan Stanley may have lost as many as 30 employees from 

the Sept. 11 terrorist attack on the World Trade Center. The 

company's individual investor and asset management groups 

occupied portions of 1 and 5 World Trade Center. Morgan 

Stanley became the brand name of the company in April of this 

year when Dean Witter & Co. was dropped from the name. 

Last year, it also rebranded its online broker, Discover 

Brokerage, as MSDW Online. 


Corporate: Philip J. Purcell, chmn & CEO; Robert G. Scott, pres 

& chief operating officer. 

Discover Financial Services: 2500 Lake Cook Rd., Riverwoods, 

Ill. 60015/Phone: (847) 405-0900. Ashoke Dutt, exec VP; Richard 

Lalley, VP-adv & brand mgmt; Derek Koenig, dir-adv & brand 

mgmt. 

Discover Card, Private Issue Card, affinity/cobrand card programs: 

Goodby, Silverstein & Partners, San Francisco. Colin 

Robert, pres. 

Media buying: Starcom Worldwide, Chicago. Mary Ann 

Foxley, sr VP-media dir. 

Morgan Stanley: 1585 Broadway, New York, N.Y. 10036/Phone: 

(212) 761-4000. John H. Schaefer, pres & CEO, individual 

investor grp; Richard Foster, global mktg & stgy officer; Judy 

Hitchen, chief spkspsn & dir-adv. 

Leo Burnett Worldwide, Chicago. Tim O’Day, sr VP-acct dir; 

Tracey Button, VP-acct dir; Sarah Fitzgibbons, acct super. 

Media buying: Starcom Worldwide, Chicago. Latha 

Sunderum, asst media dir. 

Corporate image: Brouillard Communications, New York. 

Larry Torney, mgmt super. 

Van Kampen Investments: 1 Parkview Plaza, Oakbrook Terrace, 

IL 60181/Phone: (630) 684-6000. Richard F. Powers, pres & CEO; 

Michael Santo, chief operating officer; Mark L. Harris, pres-Van 

Kampen Investor Svcs; Steven Massoni, mg dir & chief operating 

officer-Unit Investment Trusts; Jack Zimmermann, mg dir & 

pres-Van Kampen Funds; Dominic Martellaro, sr VP & dir-natl 

sls; David M. Swanson, mg dir & chief mktg officer. 

DDB, Chicago. Charlie Austin, sr VP & grp acct dir. 

Media buying: Starcom Worldwide, Chicago. Mary Ann 

Foxley, sr VP-media dir. 

50 Nestle 



Magazine . . . . . . . . . . . . . . . . . .$89,153 $80,224 11.1 


Newspaper . . . . . . . . . . . . . . . . . . .2,174 1,439 51.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . .3,471 3,312 4.8 

Network TV . . . . . . . . . . . . . . . . .116,551 115,982 0.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .31,987 27,702 15.5 

Syndicated TV . . . . . . . . . . . . . . .22,821 31,016 -26.4 


Network radio . . . . . . . . . . . . . . . . . .924 976 -5.4 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 739 NA 



Total . . . . . . . . . . . . . . . . . . . . .637,700 643,167 -0.8 


Nestle foods . . . . . . . . . . . . . . . . .57,523 56,675 1.5 

Stouffers dinners . . . . . . . . . . . .43,053 33,581 28.2 

Carnation foods . . . . . . . . . . . . . .37,949 40,024 -5.2 

Lean Cuisine frozen dinners . . .25,934 33,952 -23.6 

Patanol allergy Rx . . . . . . . . . . . . .25,112 23,033 9.0 

Alpo pet food . . . . . . . . . . . . . . . .14,744 12,893 14.4 

Butterfinger candy bar . . . . . . . . .14,741 8,761 68.3 

Friskies cat food . . . . . . . . . . . . . .11,951 16,304 -26.7 

Coffee-Mate non-dairy creamers .11,187 14,498 -22.8 

Ortega food products . . . . . . . . .10,572 4,131 155.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$48,179 $49,443 -2.6 

Earnings . . . . . . . . . . . . . . . . . . . . .3,410 3,128 9.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .15,103 14,599 3.5 



Beverages . . . . . . . . . . . . . . . . . . .13,635 13,813 -1.3 

Dairy products . . . . . . . . . . . . . . .12,343 12,855 -4.0 

Prepared foods . . . . . . . . . . . . . .12,208 13,368 -8.7 

Chocolate & confectionary . . . . .6,493 6,752 -3.8 

Pharmaceuticals . . . . . . . . . . . . . .2,839 2,656 6.9 

Headquarters 

Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21- 

924-2111. 

Nestle/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 

549-6000. 


Corporate: Rainer E. Gut, chmn; Peter Brabeck-Letmathe, CEO; 

Carlos E. Represas, exec VP-head of zone Americas; Nestle 

U.S.A: Joe M. Weller, chmn & CEO; Allan H. Stefl, sr VPcomms; 

Anne W. Fox, VP-adv & media, direct & internet mktg; 

Laurie MacDonald, VP-corp & brand affairs; Jackie Lilley, VPpromos 

& event mktg; Edgar Taylor, dir-segment mktg; Daniel 

Hachard, dir-visual properties & design. 

Alcon Laboratories, Inc: 6201 South Fwy., Fort Worth, Texas 

76134/Phone: (817) 293-0450. Tim Sear, pres & CEO; Glenn Moro, 

global dir mktg-contact lenses; John Caron, global dir mktg-gen 

eral eyecare; Stuart Raetzman, global dir mktg-glaucoma; Robert 

Warner, global dir mktg-antiobiotics; Ashish Pal, global dir 

mktg-alergy prods. 

The Corbett Healthcare Group, Chicago. Robert DeBartolo, 

exec VP-dir client svcs. 

Beverage Division: 800 N. Brand Blvd., 18th Fl., Glendale, Calif. 

91203/Phone: (818) 549-6000. Mike Mitchell, pres. 

Nestle Carnation Hot Cocoa, Nestea, Libby’s Juicy Juice, 

Libby’s Juicy Juice Score!: Publicis, Dallas. Mark Bateman, principal 

& dir-client svcs. 

Nestle Carnation Coffee-mate, Nestle Nesquik, Nescafe Frothe, 

Nescafe Gourmet, Nescafe Roast & Ground, Taster’s Choice, 

Nestle Carnation Instant Breakfast: McCann-Erickson 

Worldwide, Los Angeles. Consuelo Gomez, sr VP & grp mg dir; 

Jennifer Lupa, VP & mgmt rep. 

Hispanic adv, Hispanic adv-Libby’s Kerns Nectars, Libby’s 

Juicy Juice: Publicis Sanchez & Levitan, Santa Ana, Calif. Joe 

Albonetti, sr VP-dir of client svcs. 

Media buying-bdcast: McCann-Erickson Worldwide, New 

York. Jan Pattison, sr VP & assoc dir-natl bdcast; Dorothy 

Swerdlick, VP-mgr local bdcast. 

Confections & Snacks Division: 800 N. Brand Blvd.-6th Fl, 

Glendale, Calif. 91203/Phone: (818) 549-6000. Brad Alford, pres. 

Nestle Toll House Morsels, Nestle Toll House refrigerated 

cookie & brownie dough, Libby’s Pumpkin, Nestle Butterfinger, 

Nestle Butterfinger BB’s, Nestles Treasures, Nestle Turtles, 

Pearson’s Nips: J. Walter Thompson USA, Chicago. Scott Remy, 

sr ptnr & grp mgmt dir. 

Nestle Crunch, Nestle Buncha Crunch, Nestle White Crunch, 

Nestle Flipz, Nestle Wonderball, Nestle Raisinets, Nestle Baby 

Ruth, Nestle 100 Grand, Wonka’s Runts/Chewy Runts, Wonka’s 

Laffy Taffy, Wonka’s Nerds, Wonka’s Dweebs, Gobstoppers, 

Willy Wonka’s Shock Tarts, Wonka’s Taffy Tarts, SweeTARTS, 

Spree/Chewy Spree, Tangy Taffy, David & Sons sunflower 

seeds: Dailey & Associates, Los Angeles. Tom Lehr, sr VP & grp 

mgmt super; Jennifer Doud, VP & acct super. 

Hispanic adv, Nestle Crunch, Wonka, Nestle Carnation 

Evaporated Milk: Publicis Sanchez & Levitan, Santa Ana, Calif. 

Joe Albonetti, sr VP-dir of client svcs. 



Swerdlick, VP-mg local bdcast. 

Foodservice Division: 800 N. Brand Blvd.-17th Fl., Glendale, 

Calif. 91203/Phone: (818) 549-6000. Allan Lutz, pres. 

Chef-mate, Minor’s, Trio, Nescafe, Ortega Mexican sauces & 

salsas: Lewis & Partners, San Francisco. Joel Lewis, CEO. 

Foreign Trade Division: 800 N. Brand Blvd. - 5th Fl., Glendale, 

Calif. 91203/Phone: (818) 549-6000. Chris Lewis, pres. 

Crosse & Blackwell: Publicis, Dallas. Mark Bateman, principal 


Perugina: In-house. 

Hispanic adv, Abuelita, La Lechera, Maggi, Milo: Publicis 

Sanchez & Levitan, Santa Ana, Calif. Joe Albonetti, sr VP-dir of 

client svcs. 

Media buying-Hispanic bdcast: Casanova Pendrill Publicidad, 

Irvine, Calif. Laura Marella, VP & media dir. 

Galderma: 14501 N. Freeway, Fort Worth, Texas 76177/Phone: 

(817) 961-5000. Harold Barnett, VP-mktg. 

MetroBrands, Differin, Cetaphil: NCI Advertising, New York. 

Marge Casey, acct super. 

Benzac, Desowen: The Balcom Agency, Fort Worth, Texas. 

Kristin Lynn, acct exec. 

Ice Cream Partners USA (joint venture with Diageo): 12647 

Alcosta Blvd., Ste. 300, San Ramon, Calif. 94583/Phone: (925) 327- 

8100. James Dintaman, CEO; Steve Moss, VP-mktg. 

Nestle Carnation ice cream, Dole Fruit ’n Juice Bars, 

Flintstones Push-ups, Nestle Bon Bons, Nestle Cool Creations, 

Nestle Crunch Bar, Nestle Drumstick, Nestle Drumstick 

Supreme, Nestle Tandem: Publicis, Dallas. Mark Bateman, principal 


Haagen-Dazs: Partners & Shevack/Wolf, New York. Lynne 

Seid, pres. 


York. Jan Pattison, sr VP & assoc dir-natil bdcast; Dorothy 

Swerdlick, VP-mgr local bdcast. 

Nutrition Division: 800 N. Brand Blvd.-20th Fl., Glendale, Calif. 

91203/Phone: (818) 549-6000. Sam H. Lee, pres. 

Nestle Carnation Good Start formula, Nestle Carnation 

Follow-up formula, Carnation Alsoy formula, Nestle Carnation 

baby cereal: McCann-Erickson Worldwide, Los Angeles. 

Consuelo Gomez, sr VP & grp mg dir; Linda Jackson, sr VP & 

grp acct dir; Jennifer Nicolaisen, VP & mg rep. 

Direct mktg, Infant formula: McCann-Erickson Worldwide, 

Los Angeles. Linda Jackson, sr VP & grp acct dir. 




Perrier Group of America: 777 W. Putnam Ave., Greenwich, 

Conn. 06830/Phone: (203) 531-4100. Jeffrey Caso, VP-mktg. 

Arrowhead, Deer Park, Poland Spring, Zephyrhillis, Ozarka, 

Perrier, Ice Mountain, Puritas, Calistoga, Great Bear, Oasis, 

Utopia, Vittel: McCann-Erickson Worldwide, New York. 

Direct response media: Media Horizons, Norwalk, Conn Alan 

Kraft, pres & CEO; James Kabakow, sr VP. 

Media buying: McCann-Erickson Worldwide, New York. 

Harlan Schwarz, sr VP & dir-media plng. 

PetCare Division: 800 N. Brand Blvd.-19th Fl., Glendale, Calif. 

91203/Phone: (818) 549-6000. John J. Harris, pres.


Friskies, Friskies Dental Diet, Friskies Fancy Feast, Friskies 

Chef ’s Blend, Friskie Gourmet: McCann-Erickson Worldwide, 

Los Angeles. Consuelo Gomez, sr VP & grp mg dir; Michael 

Fielding, VP & grp act dir. 

Alpo dog food, Friskies Come ’N Get It, Friskies Mighty Dog, 

Friskies Prime Strips & Steaks: Dailey & Associates, Los 

Angeles. Tom Lehr, sr VP & grp mgmt super; Larry Gelfond, 

VP & acct super. 

McCann-Erickson Worldwide, New York. Jan Pattison, sr VP 

& assoc dir-natl bdcast; Dorothy Swerdlick, VP-mg local bdcast. 

Prepared Foods Division: 30003 Bainbridge Rd., Solon, Ohio 

44139/Phone: (440) 349-5757. Stephen Cunliffe, pres. 

Stouffer’s Entrees, Stouffer’s Hearty Portions, Stouffer’s Frozen 

Pizza, Stouffer’s Family Style Favorites, Stouffer’s Skillet 

Sensations, Stouffer’s Lean Cuisine, Lean Cuisine Cafe Classics, 

Lean Cuisine Hearty Portions, Lean Cuisine American Favorites, 

Stouffer’s Lean Cuisine Skillet Sensations, Stouffer’s Oven 

Sensations: Messner Vetere Berger McNamee Schmetterer/Euro 

RSCG, New York. Louise McNamee, ptnr; Nilan Mortimer, 

ptnr; James Nass, acct dir; Laura Dartnall, acct dir; Cindy 

Kenety, acct dir; Bill Harnew, acct dir. 

Ortega Salsa Prima, Ortega Skillet, Ortega frozen, Buitoni 

refrigerated pastas & sauces: McCann-Erickson Worldwide, Los 

Angeles. Consuelo Gomez, sr VP & grp mg dir. 

Hispanic adv, Ortega frozen, Stouffer’s Entrees: Publicis Sanchez 

& Levitan, Santa Ana, Calif. Joe Albonetti, sr VP & dir-client svcs. 




31 News Corp. 



Magazine . . . . . . . . . . . . . . . . . .$51,498 $61,501 -16.3 


Newspaper . . . . . . . . . . . . . . . . .361,306 382,386 -5.5 


Outdoor . . . . . . . . . . . . . . . . . . . .12,239 9,806 24.8 

Network TV . . . . . . . . . . . . . . . .103,820 65,720 58.0 

Spot TV . . . . . . . . . . . . . . . . . . . .37,053 43,188 -14.2 

Syndicated TV . . . . . . . . . . . . . . . .15,185 10,671 42.3 


Network radio . . . . . . . . . . . . . . . . .5,716 934 512.4 


Internet . . . . . . . . . . . . . . . . . . . . .5,502 2,615 110.5 



Total . . . . . . . . . . . . . . . . . . . . .923,235 885,070 4.3 


Twentieth Century Fox movies . .226,600 217,300 4.3 

Fox TV networks . . . . . . . . . . . . . .87,714 89,361 -1.8 

fX cable TV . . . . . . . . . . . . . . . . . .10,992 10,533 4.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$13,190 $14,153 -6.8 

Earnings . . . . . . . . . . . . . . . . . . . . . .1,129 706 59.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,794 10,507 -6.8 


Filmed entertainment . . . . . . . . .3,594 3,856 -6.8 

Television . . . . . . . . . . . . . . . . . . . .3,434 3,684 -6.8 

Newspapers . . . . . . . . . . . . . . . . . .2,614 2,804 -6.8 

Cable network programming . . . . .1,178 1,264 -6.8 

Book publishing . . . . . . . . . . . . . . . .960 1,031 -6.9 

Magazines & inserts . . . . . . . . . . . .932 999 -6.7 

Other . . . . . . . . . . . . . . . . . . . . . . . . .478 513 -6.8 

Headquarters 

News Corp./2 Holt St., Sydney, N.S.W. Australia 2010/Phone: 61- 

2-9288-3000. 

News Corp./1211 Ave. of the Americas, New York, N.Y. 


Notes 

Fiscal year ends June 30, but returns shown are for year ending 

June 30, 2000. Earnings are operating profit after income tax and 

abnormal items. 


Corporate: K. Rupert Murdoch, chmn & CEO-News Corp.; 

Mitch Stern, pres-Fox TV stations; Jane Friedman, pres & CEO- 

HarperCollins Publishers. 

Fox Cable Networks Group: 10201 W. Pico Blvd, Los Angeles, 

Calif. 90035/Phone: (310) 369-1000. Jeff Shell, pres & CEO; Lou 

LaTorre, pres-ad sls. fX Networks: Peter Ligouri, pres-fX 

Networks & Fox Movie Channel; Kevin Reilly, pres- 

Entertainment; Eric Shiu, VP-mktg & adv; Chris Carlisle, sr VPmktg 

& promo. Fox Movie Channel: Mike Basowski, mgr mktg 

&pr; Fox Sports Net: Tracy Dolgin, pres; Bob Thompson, pres. 

National Geographic Channel: Laureen Ong, pres; Hilda 

Chazanovitz, exec VP-mktg & new media; Richard Goldfarb, sr 

VP-media sls; Russell Howard, VP-comms. Speedvision: Jim 

Liberatore, pres. Fox Sports Digital Nets: David Nathanson, gm. 

Trade Adv: Communications Trends, Atlanta. Annette Fine, 

VP acct svcs. 

Fox Movie Channel & Fox Sports Digital Nets: No agency. 

Fox Sports Net: Cliff Freeman & Partners, New York. Eric 

Silver, sr VP creative dir; Cathy Goldman, sr VP acct exec. 

Fox Sports Net: FCB, San Francisco. Brian Bacino, sr VP-grp 

creative dir; John Sheehan, VP mgmt super; Patrick Kiss, exec 

VP & mg ptnr. 

Fox Sports Net: TBWA/Chiat/Day, San Francisco. Chris 

Witherspoon, acct dir. 

Fox Sports World, Fox Sports World Espanol: RLR/Jarin 

Advertising & Marketing, Pasadena, Calif. Al Baro, acct exec. 

Media buying, Fox Sports World, Fox Sports World Espanol: 

New and Improved Media, Santa Monica, Calif. Dan Vierno, 

media buyer. 

Media Buying, fX Networks: Carat ICG, Los Angeles. Peter 

Evans, VP & acct super. 

National Geographic Channel: In-house. Hilda Chazanovitz, 

exec VP mktg & new media; Lorraine Snebold, sr VP brand 

mgmt. 

Speedvision/Outdoor Life Networks: Guarino Woodman, 

New York. Michael Woodman, pres. 

Speedvision/Outdoor Life Networks: Media First 

International, New York. Sheldon Kawer, prtr. 

Fox Consumer Products: 2121 Ave of the Stars, 25th Fl., Los 

Angeles, Calif. 90067/Phone: (310) 369-1000. Patricia Wyatt, pres; 

Steve Bersch, pres-Fox Interactive; Steven Ross, pres-Twentieth 

Century Fox Licensing and Merchandising; Mike Dunn, exec 

VP, sls & mktg-Twentieth Century Fox Home Entertainment; 

Sabrina Ironside, sr VP-ww proms & product placements. 

Fox Consumer Products, Fox Interactive, Twentieth Century 

Fox Licensing & Merchandising, Twentieth Century Fox Home 

Entertainment: In-house. 

Fox Entertainment Group: 1211 Avenue of the Americas, #302, 

New York, N.Y. 10036/Phone: (212) 852-7111. Sandy Grushow, 

pres-Fox Television Entertainment Grp; Gail Berman, pres; Jon 

Nesvig, pres sls-Fox Broadcasting & exec VP Fox Television 

Grp; George Greenberg, exec VP mktg. Fox Sports: David Hill, 

chmn & CEO; Ed Goren, pres; Larry Jones, chief operating officer; 

Neal Tiles, exec VP/mktg & promo. Twentieth Television: 

Paul Frankiln, exec VP/ genl sls mgr; Matthew Pugliese, VP adv 

& promo. Twentieth Century Fox Television: Gary Newman, 

pres; Dana Walden, pres; Steve Meinick, VP adv & media relations. 

Television Studio: Grant David, pres. Fox Television 

Stations: Mitchell Stern, chmn & CEO. 

Chris Craft Television, Fox Broadcasting Co, Fox Television 

Stations, Fox Television Studios, Twentieth Century Television: 

In-house. 

Fox Family Worldwide: 10960 Wilshire Blvd., Los Angeles, Calif. 

90024/Phone: (310) 235-5000. Haim Saban, chmn & CEO; 

Maureen Smith, pres; Barbara Bekkedahl, exec VP-adv sls-Fox 

Family Channel; Nicole Nichols, sr VP-corp comms & publicity. 

Media Buying, Fox Family Channel, Fox Family Worldwide, 

Fox Kids Network: MindShare, Los Angeles. Debi Sokol, assoc 

media dir. 

Fox Filmed Entertainment: 10201 W. Pico Blvd, Los Angeles, 

Calif. 90064-2651/Phone: (310) 369-1000. Tom Sherek, chmn 

Twentieth Domestic Film Grp, sr VP-Fox Filmed Entertainment; 

Robert Harper, pres-ww mktg; Tom Rothman, Twentieth 

Century Fox Film; Gary Newman, pres-Twentieth Century Fox 

Film; Elizabeth Gabler, pres-Fox 2000 Pictures; Chris 

Meledandri, pres-20th Century Fox Animation; Peter Rice, pres- 

Fox Searchlight. 

Twentieth Century Fox, Twentieth Century Fox Animation, 

20 Century Fox Television, Fox 2000 Pictures, Fox Searchlight 

Pictures: In-house. Tony Sella, exec VP creative adv & mktg; 

Steve Siskind, VP-media & co-op adv. 

Fox Kids Network (division of Fox Family Worldwide): 10960 

Wilshire Blvd, Los Angeles, Calif. 90024/Phone: (310) 235-5100. 

Maureen Smith. 

Media buying: J. Walter Thompson, New York. Lily Katz, 

media dir. 

Fox News: 1211 Ave of the Americas, New York, N.Y. 

10036/Phone: (212) 301-3000. Roger Ailes, chmn & CEO; Jack 

Abernathy, exec VP; Paul Rittenberg, exec VP adv sls & mkt 

rsch. 

Fox News, Fox News Channel: In-house. Jason Klarman, VP 

mktg; Paul Rittenberg, exec VP adv sls & mkt rsch. 

Harper Collins Publishers: 10 E. 53rd St., New York, N.Y. 

10022/Phone: (212) 207-7000. Jane Friedman, pres & CEO; Glenn 

D’ Agnes, exec VP & chief operating officer; David Steinberger, 

pres, corp strategy & intl; Cathy Hemming, pres & publisher- 

HarperCollins General Books Grp; Susan Katz, pres & publisher-HarperCollins 

Children’s Books; Bruce Ryskamp, pres & 

CEO-Zondervan. 

Access Travel Guides, Armistead Press, Avon, Avon Classics, 

Cliff Street Books, Joanna Colter, Cryptonomic, Ecco, Eos, 

Laura Geringer, Greenwillow, Harper Audio, Harper Business 

Books, Harper Collins Children’s Book, Harper Entertainment, 

Harper Festivals Harper San Francisco, Harper Torch, Harper 

Trophy, William Morrow, Perinnel, Perinnel Classics, 

PerfectBound eBooks, Quill, Rayo, ReganBooks, Tempest, 

Zonderman: In-house. 

News America Marketing: 1211 Ave. of the Americas, 5th Fl., 

New York, N.Y. 10036/Phone: (212) 782-8000. News America: Paul 

V. Carlucci, chmn & CEO; Jennifer Jehn, exec VP-mktg; Martin 

Garafalo, grp sr VP-sls; Dominick Porco, pres; Mel Liebergall, 

exec VP-sls. The Weekly Standard: William Kristol, editor & 

publ. 

News America: In-house. Bob Cole, sr VP-media; Jesse 

Aversano, sr VP-bus mgmt & rsch. 

The Weekly Standard: No Agency. 

News Digital Media: 620 Ave. of the Americas, 6th Fl., New 

York, N.Y. 10011/Phone: (212) 462-5000. John Richmond, pres- 

News Digital Media. 

In-house, New York. Greg McCastle, exec VP-sls. 

NY Post: 1211 Ave. of the Americas, New York, N.Y. 10036/Phone: 

(212) 930-8000. Ken Chandle, publisher & editor; Dick Hawkes, 

VP & gm; Aimee Rametta, mktg mgr. 

In-house. Kenneth Kiczales, natl adv mgr; Lisa Barnett, promos 

dir. 

Media buying: Independent Buying. Lisa Barnett, media dir. 

53 Nike 



Magazine . . . . . . . . . . . . . . . . . .$65,891 $71,118 -7.4 


Newspaper . . . . . . . . . . . . . . . . . . . .608 859 -29.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,634 1,414 15.5 

Network TV . . . . . . . . . . . . . . . .124,380 109,188 13.9 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,802 3,811 -26.5 

Syndicated TV . . . . . . . . . . . . . . . .3,827 3,106 23.2 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 396 NA 



Total . . . . . . . . . . . . . . . . . . . . .613,467 591,339 3.7 


Nike shoes & apparel . . . . . . . .226,868 219,889 3.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$9,489 $8,995 5.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .590 579 1.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .4,819 4,732 1.8 



Footwear . . . . . . . . . . . . . . . . . . . .5,624 5,616 0.1 

Apparel . . . . . . . . . . . . . . . . . . . . . .2,737 2,547 7.5 

Equipment . . . . . . . . . . . . . . . . . . . .666 480 38.8 

Other brands . . . . . . . . . . . . . . . . . .436 407 7.1 

Headquarters 

Nike/One Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) 

671-6453. 

Notes 



Corporate: Philip Knight, CEO & chmn; Gary DeStefano, pres- 

USA opers; Trevor Edwards, VP-USA brand mktg; Rob 

DeFlorio, adv dir. 

Wieden & Kennedy, Portland, Ore. Rebecca VanDyck, Nike 

acct dir; Jim Elms, Nike media dir. 

Cole Haan: 1 Cole Haan Dr., Yarmouth, Maine 04096/Phone: 

(207) 846-2500. Matthew Rubel, chmn, CEO & pres; Jim 

Clopton, VP-sls & mktg; Bill Zeitz, VP-brand mktg. 

Lloyd & Co., New York. Jodi Sweetbaum, acct exec. 

Media buying: Media Works, Boston. Debbie Haggerty, VPmedia. 

36 Nissan Motor Co. 



Magazine . . . . . . . . . . . . . . . . . .$111,601 $109,394 2.0 


Newspaper . . . . . . . . . . . . . . . . .23,459 60,462 -61.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .11,883 11,305 5.1 

Network TV . . . . . . . . . . . . . . . . .151,265 163,949 -7.7 

Spot TV . . . . . . . . . . . . . . . . . . .245,450 131,232 87.0 

Syndicated TV . . . . . . . . . . . . . . .18,929 6,074 211.6 




Internet . . . . . . . . . . . . . . . . . . . . .4,530 2,274 99.2 



Total . . . . . . . . . . . . . . . . . . . . .813,827 877,858 -7.3 


Nissan vehicles . . . . . . . . . . . . .489,351 420,975 16.2 

Infiniti vehicles . . . . . . . . . . . . .124,484 107,855 15.4




Sales . . . . . . . . . . . . . . . . . . . . . .$55,172 $53,897 2.4 

Earnings . . . . . . . . . . . . . . . . . . . .3,000 -6,171 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .22,487 20,201 11.3 

Operating income . . . . . . . . . . . . .1,363 788 73.0 

Headquarters 

Nissan Motor Co./17-1, Ginza 6-chome, Chuo-ku, Tokyo, Japan 

104-8023/Phone: 81-3-3543-5523. 

Nissan North America/ 18501 S. Figueroa St., P.O. Box 191, 

Gardena, Calif. 90248-0191/Phone: (310) 532-3111. 

Notes 



Corporate: Yoshikazu Hanawa, chmn; Carlos Ghosn, pres & 

CEO; Norio Matsumura, exec VP & pres-Nissan North 

America; Jed Connelly, sr VP-sales & mktg; John Rinek, dirmedia 

& agency mgmt; Jack Collins, VP-mktg & prod plng; 

Takeo Kitamura, VP-pricing, research & brand mgmt; Karen 

Gustafson, corp mgr-media; Lisa LaCasse, mgr-media plng. 

Infiniti Division: 18501 S. Figueroa St., Gardena, Calif. 90248- 

0191/Phone: (310) 532-3111. Mark McNabb, VP & gm; Steve Kight, 

dir-mktg. 

TBWA/Chiat/Day, Los Angeles. Michael Allen, acct grp dir. 

Nissan Division: 18501 S. Figueroa St., Gardena, Calif. 90248- 

0191/Phone: (310) 532-3111. William Kirrane, VP & gm; Scott 

Fessenden, dir-mktg; Peter Goodwin, corp mgr-adv. 

TBWA/Chiat/Day, Los Angeles. Michael Allen, mg dir. 

African-American adv: Carol H. Williams Advertising, 

Oakland, Calif. Marvin Winkfield, exec VP & client svcs dir. 

Hispanic adv: Ornelas & Associates, Dallas. Maritere Navarro, 

acct dir. 

55 Novartis 



Magazine . . . . . . . . . . . . . . . . . .$45,124 $36,072 25.1 


Newspaper . . . . . . . . . . . . . . . . . . .2,015 1,192 69.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .90 93 -3.8 

Network TV . . . . . . . . . . . . . . . .105,782 100,728 5.0 

Spot TV . . . . . . . . . . . . . . . . . . . . . .11,611 16,721 -30.6 

Syndicated TV . . . . . . . . . . . . . . .27,347 30,358 -9.9 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 578 NA 



Total . . . . . . . . . . . . . . . . . . . . .573,915 545,631 5.2 


Lamisil foot spray . . . . . . . . . . . .64,571 29,362 119.9 

Gerber baby food . . . . . . . . . . . .53,272 29,067 83.3 

Focus contact lenses . . . . . . . . . .19,818 20,007 -0.9 

Maalox antacid . . . . . . . . . . . . . .18,986 26,656 -28.8 

Triaminic cold syrups . . . . . . . . .17,405 20,393 -14.7 

Theraflu remedies . . . . . . . . . . . .13,651 11,408 19.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$21,186 $21,500 -1.5 

Earnings . . . . . . . . . . . . . . . . . . . .4,266 4,410 -3.3 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,509 10,151 3.5 




Consumer health . . . . . . . . . . . . . .3,784 3,689 2.6 

Generics . . . . . . . . . . . . . . . . . . . . . .1,147 1,207 -5.0 

Animal health . . . . . . . . . . . . . . . . . .641 614 4.4 

Headquarters 

Novartis/Lischstrasse 35, Basel, Switzerland CH 4002/Phone: 41- 

61-324-1111. 

Novartis/556 Morris Ave., Summit, N.J. 07901/Phone: (908) 277- 

5000. 

Notes 

Novartis spun off its agri-business unit in November 2000. 


Corporate: Daniel Vasella, chmn & CEO-Novartis A.G.; Terry 

Barnett, pres & CEO-Novartis corp. 

CIBA Vision Corp.: 11460 Johns Creek Pkwy., Duluth, Ga. 

30097/Phone: (770) 476-3937. N. Amer. Lens bus unit: Steve 

Osbaldeston, pres; Thomas F. Steiner, sr VP-mktg. N. Amer. 

Lens Care bus unit: Pat Griffin, pres; Sharla Borghorst, VPmktg. 

N. Amer. Surgical bus unit: Tom Kelly, head; Pat King, 

VP-mktg. 

Consumer adv, Focus & Freshlook contact lenses, N. Amer. 

Lens bus unit: Publicis Mid America, Chicago. Leslie Roth, acct 

super. 

Trade adv & media buying, N. Amer. Lens bus unit: Adair- 

Greene, Atlanta. Kevin Roth, sr acct super. 

Consumer media buying, N. Amer. Lens bus unit: Optimedia 

International, New York. Greg Watkins, media planner. 

Gerber Life Insurance Co.: 66 Church St., White Plains, N.Y. 

10601/Phone: (914) 761-4404. Peter Mendelson, VP-dir response 

mktg; Steve Hoose, purchasing mgr. 

In-house. 

Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300, 

Greensboro, N.C. 27408/Phone: (336) 387-1000. John Smith, VPmktg; 

Dennis Splawski, dir-mktg svcs. 

Interceptor heartworm medication, Program flea control, 

Sentinel heartworm & flea control, Capstar flea control, Percorten- 

V: Earle Palmer Brown, New York. Jonathan Fratteroli, sr mg ptnr 

& co-pres; Lou Carvell, creative dir; Pete Beiro, media dir. 

Novartis Consumer Health: 560 Morris Ave., Summit, N.J. 

07901-1312/Phone: (908) 598-7600. Lynne Millheiser, sr VP-OTC 

operations; David Yates, sr VP-Gerber; George Varjan, dir-media 

& adv svcs. 

Desenex, Dulcolax, Ex-Lax, Habitrol, Lamisil AT cream, 

Maalox, Perdiem, Transderm Scop: Grey Worldwide, New York. 

Milton Weinstock, exec VP; Mark Fabro, mgmt super. 

Tavist, Theraflu, Triaminic: Jordan McGrath Case & 

Partners/Euro RSCG, New York. Barry Silverstein, exec VP. 

Gerber baby food, Gerber Wellness: Noble & Associates, 

Chicago. Elizabeth Sanderson, VP & acct dir. 

Media buying, Gerber baby food, Gerber Wellness: Initiative 

Media North America, Chicago. Will Howard, gm. 

Media buying-network TV: MindShare, New York. Marc 

Goldstein, pres-bdcast & prog. 

Media buying-cable, syndication, local media: Initiative Media 

North America, Los Angeles. William Formeca, dir. 

Novartis Pharmaceuticals Corp.: 59 Route 10, East Hanover, N.J. 

07936/Phone: (973) 781-8300. Paulo Costa, pres & CEO; David 

Epstein, head-oncology bus unit; Larry Perlow, exec VP & gmmature 

prods; Kurt Graves, VP-mass mktg, brand mgmt bus unit; 

Doug Saltell, VP-neuroscience bus unit; Debbie Dunsire, VPoncology 

bus unit; Anthony Venditti, VP-new prod commercialization; 

Barbara Rosengren, VP-new prod mktg. 

Apligraf, Comtan, Exelon, Foradil, Lamisil, Miacalcin, 

Trileptal: Integrated Communications Corp., Parsippany, N.J. 

Steve Viviano, exec VP & dir of acct svcs. 

Neoral, Sandostatin, Sandoglobulin, STI (Glivec), Simulect, 

Zomaril, Desferal, Certican: Integrated Communications Corp., 

Lawrenceville, N.J. Jennifer Thompson, sr acct coordinator; 

Rich Minoff, sr VP-client svcs. 

Aredia, Zometa: Harrison & Star, New York. Doug Levy, grp 

acct super. 

Starlix, Elidel, Lescol, Lotensin, Lotrel, Famvir: Noesis 

Healthcare Interaction, Morristown, N.J. John Dillon, VP & acct 

super. 

Diovan: Torre Lazur Healthcare Group, Parsippany, N.J. 

Michelle Diamond-Sirota, sr VP & mgmt super. 

Lamisil DTC: Lowe Lintas & Partners, New York. Elliot 

Dorfman, exec VP & acct dir. 

Ritalin: LMP Questar, New York. Kelly Black, acct super. 

89 Office Depot 



Magazine . . . . . . . . . . . . . . . . . . .$2,427 $2,568 -5.5 


Newspaper . . . . . . . . . . . . . . . . . .42,119 56,373 -25.3 

National newspaper . . . . . . . . . . . . .631 1,639 -61.5 

Outdoor . . . . . . . . . . . . . . . . . . . . . .309 511 -39.5 

Network TV . . . . . . . . . . . . . . . . .53,775 28,478 88.8 

Spot TV . . . . . . . . . . . . . . . . . . . . . .2,412 3,786 -36.3 

Syndicated TV . . . . . . . . . . . . . . . . . .192 20 860.0 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,627 NA 



Total . . . . . . . . . . . . . . . . . . . .334,487 309,268 8.2 


Office Depot office supply . . . . .118,689 107,040 10.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,570 $10,272 12.6 

Earnings . . . . . . . . . . . . . . . . . . . . . . .49 258 -81.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,902 8,743 13.3 


North American retail . . . . . . . . .6,488 5,893 10.1 

Business services group . . . . . . . .3,619 3,057 18.4 

International . . . . . . . . . . . . . . . . . .1,467 1,325 10.7 

Headquarters 

Office Depot/2200 Old Germantown Rd., Delray Beach, Fla. 

33445/Phone: 561-438-4800. 


Corporate: David I. Fuente, chmn; M. Bruce Nelson, CEO; 

Robert Keller, pres-bus svcs grp; Monica Luechtefeld, exec VP, 

e-commerce; Michael Haaf, exec VP-mktg. 

BBDO Worldwide, New York. Rich Kronengold, exec VP & 

chief mktg officer; Suzy Schwartz, sr VP & sr acct dir. 

Direct mktg: Rapp Collins Worldwide, New York. Tim 

Searcy, sr VP-bus devel. 

Local mktg: MarketStar, Ogden, Utah. Stan Bassett, VP-integrated 

mktg solutions. 

Media svcs, bdcast: Media Planning Group, New York. Tom 

Stolfi, exec VP. 

Sports mktg: Marketing Arm, Dallas. Gregg Hamburger, exec 

dir-consulting. 

28 J.C. Penney Co. 



Magazine . . . . . . . . . . . . . . . . .$20,056 $22,303 -10.1 


Newspaper . . . . . . . . . . . . . . . . .120,248 163,622 -26.5 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,268 1,446 -12.3 

Network TV . . . . . . . . . . . . . . . . .148,717 114,657 29.7 

Spot TV . . . . . . . . . . . . . . . . . . . . .17,959 15,518 15.7 

Syndicated TV . . . . . . . . . . . . . . . .7,439 12,210 -39.1 


Network radio . . . . . . . . . . . . . . . .4,664 5,526 -15.6 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,652 NA 



Total . . . . . . . . . . . . . . . . . . . .1,011,225 1,030,042 -1.8 


J.C. Penney stores . . . . . . . . . .305,195 299,603 1.9 

Eckerd drug stores . . . . . . . . . . .49,217 55,761 -11.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$31,846 $31,743 0.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .-705 336 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .31,846 31,743 0.3 

Operating income . . . . . . . . . . . . . . .178 853 -79.1 


J.C. Penney stores . . . . . . . . . . . .18,758 19,316 -2.9 

Eckerd drug stores . . . . . . . . . . .13,088 12,427 5.3 

Headquarters 

J.C. Penney Co./6501 Legacy Dr., Plano, Texas 75024-3698/Phone: 

(972) 431-1000. 


Corporate: Allen Questrom, chmn & CEO; Vanesa Castagna, 

exec VP & chief operating officer; Mike Taxter, sr VP & dir-J.C. 

Penney stores; John Budd, sr VP & chief marketing officer-J.C. 

Penney stores & catalog; Patrick Conboy, VP & dir-strategic 

mktg; Todd Beurman, mg-natl adv; Stephanie Walton, mg-natl 

media; Merle Davidson, mg-local market media; Manny 

Fernandez, mg-multicultural & specialty mktg support; Tim 

Chalmers, mg-packaging & labeling; Melanie Angerman, VP- 

Internet mktg. 

DDB Worldwide, Chicago & Dallas. Dick Rogers, pres-USA; 

Don Hoffman exec VP-exec acct dir; David Polston, sr VP & 

grp acct dir; Joyce Bruce, VP-client svc dir; Paul Brourman, sr 

VP-grp creative dir; Pat Dermody, pres-integration; Jeff Rezzuto, 

sr VP-grp acct dir; Angela Talley, grp plng dir. 

Asian adv: interTrend, Torrance Calif. John Fox, pres & dirclient 

svcs; Rita Chang, acct dir. 

Hispanic adv-creative: Cartel Creativo, San Antonio. Mario 

Aguilar, acct svc dir. 

Hispanic adv-media buying: Amistad Media Group, Austin, 

Texas. David Flynn, mg dir. 

Local radio media svcs: DDB Worldwide, Dallas. Dale Travis, 

mg partner & media dir; Andy Rowe, grp media dir. 

Media buying-TV & network radio: OMD, New York. Dan 

Rank, mg ptnr-natl bdcast svcs; Sharon Cullen, TV grp dir; 

Natalie Swed-Stone, mg ptnr & sr VP-radio svcs. 

Eckerd Corp.: 8333 Bryan Dairy Rd., Largo, Fla. 33777/Phone: 

(727) 395-6000. Jeff Thompson, VP-mktg; Bob Dyer, dir-mktg & 

adv svcs; Mary Beth Fox, dir-adv & sls promos. 

Backley & Gingrich, Cincinnati. Sam Gingrich, CEO. 

6 PepsiCo 



Magazine . . . . . . . . . . . . . . . . . .$72,857 $61,304 18.8 


Newspaper . . . . . . . . . . . . . . . . . .6,638 3,031 119.0 


Outdoor . . . . . . . . . . . . . . . . . . . . .3,949 5,916 -33.3 

Network TV . . . . . . . . . . . . . . . .338,148 295,598 14.4 

Spot TV . . . . . . . . . . . . . . . . . . . .93,409 84,822 10.1 

Syndicated TV . . . . . . . . . . . . . . .49,751 67,250 -26.0 


Network radio . . . . . . . . . . . . . . . . .467 0 NA 

National spot radio . . . . . . . . . . . .9,735 6,734 44.6



Internet . . . . . . . . . . . . . . . . . . . . . . .NA 581 NA 


Unmeasured media . . . . . . .1,428,462 1,405,286 1.6 

Total . . . . . . . . . . . . . . . . . . .2,100,680 2,010,424 4.5 


Pepsi & Diet Pepsi soft drinks . .173,077 165,763 4.4 

Quaker foods . . . . . . . . . . . . . . .130,365 151,226 -13.8 

Gatorade sports drinks . . . . . . .94,305 81,736 15.4 

Tropicana juices . . . . . . . . . . . . . .64,281 37,750 70.3 

Mountain Dew beverages . . . . . .56,721 37,147 52.7 

Ruffles potato chips . . . . . . . . . .28,371 0 NA 

Doritos snack chips . . . . . . . . . .26,900 28,479 -5.5 

Frito-Lay snacks . . . . . . . . . . . . .21,556 26,959 -20.0 

Tostitos tortilla chips . . . . . . . . . .17,258 28,383 -39.2 

Sales & earnings ($ in millions) for PepsiCo 


Sales . . . . . . . . . . . . . . . . . . . . .$20,438 $20,367 0.3 

Earnings . . . . . . . . . . . . . . . . . . . . .2,183 2,050 6.5 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .13,179 11,772 12.0 



Frito-Lay . . . . . . . . . . . . . . . . . . . .12,881 11,615 10.9 

Pepsi-Cola . . . . . . . . . . . . . . . . . . . .5,131 4,376 17.3 

Tropicana . . . . . . . . . . . . . . . . . . . .2,426 2,253 7.7 

Sales & earnings ($ in millions) for Quaker Oats Co. 


Sales . . . . . . . . . . . . . . . . . . . . . . .$5,041 $4,725 6.7 

Earnings . . . . . . . . . . . . . . . . . . . . . .356 451 -21.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . . .4,110 3,862 6.4 


Food . . . . . . . . . . . . . . . . . . . . . . . .2,937 2,883 1.9 

Beverages . . . . . . . . . . . . . . . . . . . .2,104 1,835 14.7 

Headquarters 

PepsiCo/Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 

253-2000. 

Notes 

PepsiCo bought South Beach Beverage Co. in January 2001 and 

just completed its purchase of Quaker Oats Co. for $13.4 billion. 

Pepsi won out over Coca-Cola Co. in the bid for Quaker. 

Quaker ad spending is consolidated into PepsiCo ad totals. Total 

advertising for PepsiCo includes that of Quaker Oats Co., both 

at the measured and unmeasured level. Financials are shown 

separately, however. Additionally, PepsiCo just reassigned 

Tropicana, Aquafina and Quaker’s Ready-to-Eat cereals and 

Gatorade in September. The new agencies are shown in the listing, 

but without executive responsibilities. 


Corporate: Steve Reinemund, chmn & CEO; Robert S. 

Morrison, vice chmn-PepsiCo, Inc. & chmn, pres & CEO- 

Quaker Oats Co.. 

Frito-Lay: 7701 Legacy Dr., Plano, Texas 75024/Phone: (972) 334- 

7000. Al Bru, pres & CEO-Frito-Lay N. Amer; John Compton, 

chief mktg officer Frito-Lay N. Amer. 

Cheetos, Doritos, Fritos, Go Snacks, Lay’s, new products, 

Rold Gold, retail theatre, Ruffles, 3D’s, Tostitos: BBDO 

Worldwide, New York. Tom Sebok, exec VP & mg dir; Lesli 

Bilgor, sr VP & acct dir. 

Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres; 

Paul Traeger, acct super. 

Promotions: Frankel, Chicago. Pam Church, exec VP & dir 

client svcs; Robert Balick, sr VP & exec creative dir; Kim Lloyd, 

sr VP & acct dir. 

Frito-Lay Convenience Foods: 7701 Legacy Dr., Plano, Texas 

75024/Phone: (972) 334-7000. Al Bru, pres Frito-Lay N. Amer. 

Gatorade energy bar, Quaker Chewy Granola bars, Crispy 

Mini snacks, Fruit & Oatmeal bars: BBDO Worldwide, Chicago. 

Pepsi-Cola Co.: 700 Anderson Hill Rd., Purchase, N.Y. 

10577/Phone: (914) 253-2000. Gary Rodkin, pres & CEO-Pepsi- 

Cola, N. Amer.; Katie Lacey, VP-mktg-colas; Rick Rock, VPmedia 

& entertainment; Peter Thompson, CEO-Pepsi-Cola 

Beverages Intl; Massimo d’Amore, exec VP-Pepsi-Cola Intl; 

Dawn Hudson, sr VP-strat & mktg; David Burwick, VP-mktg 

& carbs; Dan Trott, VP-gen mgr, Pepsi-Lipton Tea Partnership; 

Rebecca Madeira, sr VP-public affairs; John Vail, dir-digital 

media & mktg; Craig Coffey, VP-marketplace initiative devel; 

Randy Melville, VP-ethnic. 

Aquafina: Goodby, Silverstein & Partners, San Francisco. 

Code Red, Diet Mountain Dew, Mountain Dew, Diet Pepsi, 

Pepsi-Cola, Pepsi ONE, Pepsi Twist, Wild Cherry Pepsi, Diet 

Sierra Mist, Fruitworks, Mug Root Beer: BBDO Worldwide, 

New York. Jeff Mordos, chief operating officer; Cathy Israelevitz, 

sr VP-sr acct dir. 

Pepsi-Lipton Tea partnership, Lipton Brisk, Lipton Iced Tea, 

Matika: J. Walter Thompson USA, New York. Stephanie 

Hancock, sr ptnr & mgmt dir. 

African-American adv: UniWorld Group, New York. Gwen 

Singletary, grp acct dir. 

Hispanic adv: Dieste & Partners, Dallas. Tony Dieste, pres; 

Roberto Siewczynski, sr acct dir. 

Materials, merch, & radio: TLP Inc., Dallas. Bob Schimbel, 

pres. 

Media buying: OMD Worldwide, New York. 

Quaker Oats Co.: Quaker Tower, 321 N. Clark St., Chicago, Ill. 

60610/Phone: (312) 222-7111. Robert S. Morrison, chmn, pres & 

CEO; Sue Wellington, sr VP & pres-U.S. Beverages; Tom Fox, 

VP-sports mktg & ww beverages; Cindy Alston, VP-equity dev; 

Polly Kawalek, sr VP & pres-U.S. Foods; Margaret A. Stender, 

sr VP & pres Ready-to-Eat Cereals; Todd Magazine, VP-Readyto-Eat 

Cereals; Linda Caffarello, sr mgr-media svcs. 

Aunt Jemima pancake & syrup mix, Cap’n Crunch, Life, 

Quaker Grits, Quaker Toasted Oatmeal, 100% Natural cereals: 

DDB Worldwide, Chicago. 

Golden Grain Products, Pasta-Roni, Rice-A-Roni, Near East: 

Suissa Miller, Los Angeles. Meltem Ersoz, acct exec; Heather 

Capsan, acct super. 

Gatorade: DDB Worldwide, Chicago. 

Hispanic adv, Gatorade: Dieste & Partners, Dallas. Salma 

Gottfried, acct dir; Edgar Cardoze, media dir. 


South Beach Beverage Company: 40 Richards Ave, Norwalk, 

Conn. 06854/Phone: (203) 899-7111. John Bello, pres & CEO; 

Tom Bene, chief operating officer; Janet Banker, CFO; Richard 

MacLean, sr VP bus affairs; Renee Kasbar Coughlin, sr VP-mktg; 

Gil V. Fronzaglia, sr VP-opers & prod; Mike Joyce, adv & 

promo dir.. 

Sobe: Adrenaline Rush, Elixirs, Enlightenment, Exotic teas, 

Fuel, Ice, Lizz Blizz, Lizard Fuel, Lizard Lightening, Love Bus 

Brew, Powerline, Sports System, Tsunami: Sierra 

Communications, Wilton, Conn. Phil Cheevers, exec VP. 

Media buying: Performance Media, Wilton, Conn. Lisa Stack, 

acct exec. 

Tropicana North America: 1001 13th Ave. E., Bradenton, FL 

34208/Phone: (941) 747-4461. Brock Leach, pres & CEO; Roger 

Berdusco, sr VP, chief mktg officer & gm Ambient; Brenda 

Copple, VP-Chilled; Paul Smith, VP-Ambient; Cathy Dennett, 

dir-mktg svcs. 

BBDO Worldwide, New York. 


5 Pfizer 



Magazine . . . . . . . . . . . . . . . . . .$181,922 $171,906 5.8 


Newspaper . . . . . . . . . . . . . . . . . .6,556 539 1117.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .130 66 95.8 

Network TV . . . . . . . . . . . . . . .364,820 364,704 0.0 

Spot TV . . . . . . . . . . . . . . . . . . . .49,819 59,059 -15.6 

Syndicated TV . . . . . . . . . . . . . . .43,324 34,001 27.4 


Network radio . . . . . . . . . . . . . . .19,439 11,805 64.7 


Internet . . . . . . . . . . . . . . . . . . . . .6,228 1,254 396.6 


Unmeasured media . . . . . . .1,462,266 1,403,464 4.2 

Total . . . . . . . . . . . . . . . . . . .2,265,323 2,142,693 5.7 


Viagra impotence Rx . . . . . . . . .89,484 53,044 68.7 

Zyrtec allergy rx . . . . . . . . . . . . .60,158 57,068 5.4 

Lipitor cholesterol Rx . . . . . . . . .58,167 55,457 4.9 

Trident gum . . . . . . . . . . . . . . . .52,806 31,477 67.8 

Pfizer products . . . . . . . . . . . . . .47,362 63,263 -25.1 

Revolution pet Rx . . . . . . . . . . . . .46,211 2,791 NA 

Listerine mouthwash . . . . . . . . .42,051 47,103 -10.7 

Benadryl allergy Rx . . . . . . . . . . .32,179 28,355 13.5 

Sudafed 12-hour caplets . . . . . . .31,758 24,545 29.4 

Diflucan vaginal yeast Rx . . . . .29,853 12,121 146.3 

Zantac 75 heartburn control . . .27,582 35,573 -22.5 

Dentyne gum . . . . . . . . . . . . . . . .27,322 26,698 2.3 

Schick razors . . . . . . . . . . . . . . . .25,559 24,951 2.4 

Halls cough products . . . . . . . . .23,166 20,226 14.5 

Aricept alzheimers Rx . . . . . . . .20,580 25,245 -18.5 

Lubriderm lotion . . . . . . . . . . . .20,302 21,230 -4.4 

Visine eye drops . . . . . . . . . . . . .19,683 12,548 56.9 

Neosporin ointment . . . . . . . . . . .17,559 14,696 19.5 

Certs mints . . . . . . . . . . . . . . . . . .17,342 16,787 3.3 

Rolaids antacid tablets . . . . . . . .16,431 16,937 -3.0 

Ben Gay ointment . . . . . . . . . . . . .11,312 10,103 12.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$29,574 $27,376 8.0 

Earnings . . . . . . . . . . . . . . . . . . . . .3,726 4,952 -24.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .17,953 16,634 7.9 



Consumer products . . . . . . . . . . .5,547 5,497 0.9 

Headquarters 

Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 573-2323. 


Corporate: Henry A. McKinnell, chmn & CEO. 

Consumer media svcs, all divs: Carat, New York. Charlie 

Rutman, pres-Carat USA. 

Adams USA: 400 Interpace Pkwy, Parsippany, N.J. 07054/Phone: 

(973) 540-2000. Alex Bachmann, pres; John Craig, pres-USA; 

Tom McPartlin, dir-prod mgmt (dental care); Bob Hagen, dirprod 

mgmt (new need states); John Wilson, dir-prod mgmt (fun 

& taste); Paul Wright, dir-prod mgmt (cough/throat care). 

Body Smarts, Bubblicious, Burst, Certs, Clorets, Dentyne: 

Bates USA, New York. Mark Morris, chmn-N Amer; Audrey 

Melofchik, sr VP-mgmt representative. 

Chiclets, Halls, Trident: J. Walter Thompson USA, New York. 

Trish Dickson, dir in charge. 

Agouron Pharmaceuticals: 10777 Science Center Dr, San Diego, 

Calif. 92121-1111/Phone: (858) 622-3000. Catherine O’Connor, mgrcons 

mktg. 

CCA Advertising, New York. Mike Devlin, creative dir. 

Gay media buying: In-house. 

Animal Health Group: 150 E. 42nd St, New York, N.Y. 

10017/Phone: (212) 573-2323. James Jung Lee, VP-global mktg. 

Colle & McVoy, Minneapolis. Kim Fox, sr VP. 

Corporate Communications Group: 235 E. 42nd St., New York, 

N.Y. 10017/Phone: (212) 573-2323. Lou Clemente, exec VP-corp 

affairs. 

Gotham, New York. Liz Mason, acct super. 

Pfizer Pharmaceuticals Group: 235 E. 42nd St., New York, N.Y. 

10017/Phone: (212) 573-2323. J. Patrick Kelly, sr VP-ww mktg, prod 

mgmt. 

Acupril, Accuretic, Loestrin, Pregabalin: Lally McFarland & 

Pantello Euro RSCG, New York. Doug Burcin, exec VP & dir 

client svcs; Nancy Morris, mgmt super-Estrostep, Loestrin; Tony 

Pisciotta, mgmt super-Acupro, Accurectic, Pregabalin; Kathy 

Coogan, mgmt super-Pregabalin (US). 

Aricept: TBWA Health, New York. Jonathan Stinnett, acct dir. 

Celebrex: J. Walter Thompson USA, New York. Cathy 

Lennox, dir in charge. 

Diflucan, Estrostep, femhrt, Glucotrol XL, Viagra, Zithromax: 

Cline, Davis & Mann, New York. Carol DiSanto, exec VP & dirclient 

svcs. 

Lipitor: Merkley Newman Harty, New York. Peter Fekula, grp 

acct dir. 

Relpax: D’Arcy Massius Benton & Bowles, New York. Nanette 

Dufour, sr VP-mg dir. 

Zoloft, Zyrtec, Valdecoxib: Deutsch, New York. Theresa 

Renaud, sr VP & grp acct dir-Zyrtec; Adam Levine, exec VP & 

acct dir-Zoloft & Valdecoxib. 

Schick/Wilkinson Sword: 10 Leighton Rd, Milford, Conn. 

06460/Phone: (203) 882-2100. Joe Lynch, pres; Al Robertson, VP- 

N Amer; Kristin Stevens, dir-mktg US, Canada. 

J. Walter Thompson USA, New York. Peter Grossman, dir in 

charge. 

Tetra: 210 Tabor Rd, Morris Plains, N.J. 07950/Phone: (973) 385- 

2000. Harry O’Swath, pres. 

Branding Iron, Irvington, N.Y. Perry Baldwin, pres. 

Warner Lambert Consumer Healthcare: 201 Tabor Rd, Morris 

Plains, N.J. 07950/Phone: (973) 385-2000. Maurice Renshaw, pres; 

Marc Robinson, pres, N Amer region; Paul Sturman, VP-mktg. 

Efferdent, ept, Listerine, Listerine PocketPaks, Lubriderm: J. 

Walter Thompson USA, New York. Ellen Hyde, dir in charge. 

Actifed, Benadryl, Bonine, Desitin, Neosporin, Nix, Rolaids, 

Sudafed, Visine, Zantac: Bates USA, New York. Mark Morris, 

chmn-N Amer; Howard Courtemanche, exec VP & dir-client svcs. 

Ben Gay, Cortizone, Plax, Unisom: Cline, Davis & Mann, 

New York. Carol Di Santo, exec VP & dir-client svcs; Mark 

Merriman, sr VP & mg dir. 

41 Pharmacia Corp. 



Magazine . . . . . . . . . . . . . . . . .$48,006 $43,674 9.9 


Newspaper . . . . . . . . . . . . . . . . . . . .739 2,778 -73.4 

National newspaper . . . . . . . . . . . . . .94 1,246 -92.4 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .7 6 26.3 

Network TV . . . . . . . . . . . . . . . .95,640 58,246 64.2 

Spot TV . . . . . . . . . . . . . . . . . . . . . .11,137 7,450 49.5 

Syndicated TV . . . . . . . . . . . . . . .33,217 11,173 197.3 


Network radio . . . . . . . . . . . . . . . . .905 425 113.1 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 301 NA 



Total . . . . . . . . . . . . . . . . . . . . .725,916 515,525 40.8 


Celebrex arthritis Rx . . . . . . . . .78,258 27,867 180.8 

Rogaine hair treatment . . . . . . .42,068 21,199 98.4 

Detrol bladder control Rx . . . . . .33,778 39,655 -14.8 

Roundup weed killer . . . . . . . . . .19,677 12,727 54.6 

Pharmacia products . . . . . . . . . .13,540 6,201 118.4 

Nasalcrom nasal spray . . . . . . . . .11,785 18,159 -35.1 

Ambien sleep Rx . . . . . . . . . . . . . . .11,115 208 NA




Sales . . . . . . . . . . . . . . . . . . . . . .$18,144 $16,425 10.5 

Earnings . . . . . . . . . . . . . . . . . . . . . . .717 1,378 -48.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,538 9,108 15.7 



Agricultural . . . . . . . . . . . . . . . . . .5,493 5,248 4.7 

Headquarters 

Pharmacia Corp./100 Route 206 North, Peapack, New Jersey 

07977/Phone: (908) 901-8000. 


Corporate: Fred Hassan, chmn & CEO; Carrie Cox, exec VP & 

pres-global prescription bus; Stephen MacMillan, sector VPglobal 

specialty ops. 

Monsanto Co.: 800 N. Lindbergh Blvd., St. Louis, Mo. 

63167/Phone: 314-694-1000. Frank V. Atlee III, chmn; Hendrik A. 

Verfaillie, pres & CEO; Brett Begemann, VP-U.S. branded prods. 

Asgrow Seed, Bollgard, Bullet, Degree, Degree Xtra, DeKalb 

Seed, Fargo, Harness, Harness Xtra, Hartz Seed, Lariat, Lasso, 

Maverick, Permit, Roundup Ready products, Roundup Ultra, 

Roundup UltraMax, YieldGard: Osborn & Barr, St. Louis. Bob 

Wilhelm, VP & grp acct dir. 

Posilac 1 Step, DeKalb Choice Genetics: CORE, St. Louis. J.C. 

Dillon, ptnr. 

Pharmaceuticals Division: 100 Route 206 North, Peapack, NJ 

07977/Phone: (908) 901-8000. Terry Stecz, pres-U.S. cons healthcare; 

Hal Russo, grp dir-mktg svcs; Bruce Lifka, dir-mkt rsch & 

cons affairs; Ellen Geisel, VP-cons comms; Sharon Fairley, dir- 

DTC comms. 

Activella, CeeOn lenses, Healon5, Snet2: Pace, Parsippany, N.J. 

Christie Vanderhoff, acct exec. 

Ambien & media buying-Arthrotec, DayPro: Abelson-Taylor, 

Chicago. Jay Carter, sr VP & client svcs dir; Marianne Appel, 

acct dir. 

Arthrotec, DayPro, Zyvox: Torre Lazur McCann Healthcare, 

Parsippany, N.J. Pegi Wieczorek, VP & dir-global bus unit. 

Camptosar: Advanced Therapeutics Group, New York. John 

Timmins, acct VP. 

Celebrex-arthritis, Depo Provera, Lunelle: Lyons Lavey Nickel 

Swift, New York. Joyce Valk Raczko, sr VP & mgmt grp super. 

Celebrex-oncology: Klemtner Advertising, New York. Heather 

Hamilton, acct dir. 

Cortaid, Dramamine, Kaopectate, Pediacare: Avrett, Free & 

Ginsberg, Coral Gables, Fla. Frank Ginsberg, chmn & CEO. 

Covera, Pletal: Rubin Ehrenthal & Associates, New York. 

Linda Gill, exec VP & mg dir. 

Detrol: Saatchi & Saatchi Healthcare, New York. Marcie 

Kazdin, grp comms dir. 

Edronax, Genotropin, Mirapex, Somavert: Sudler & 

Hennessey, New York. Denise Castetter, sr VP; Colleen 

Haggerty, acct exec. 

Nasalcrom, Rogaine: Jordan McGrath Case & Partners/Euro 

RSCG, New York. Robert Wilock, grp dir. 

Nicotrol: Bozell Global Healthcare, Fort Lee, N.J. Nick Maiale, 

pres. 

Parecoxib, Tifacogin, Valdecoxib: Lally, McFarland & Pantello, 

New York. Anne Cunney, exec VP & mg dir. 

Xalatan: Lowe-McAdams, New York. Meg Coogan, gm. 

Direct mktg: Draft Worldwide, Chicago. Ellen Miller, preshealthcare. 

DTC dir response: Wunderman, New York. David Sable, 

pres-New York. 

Media buying: MediaCom, New York. Jon Mandel, chief negotiating 

oficer. 

2 Philip Morris Cos. 



Magazine . . . . . . . . . . . . . . . . .$592,791 $479,158 23.7 


Newspaper . . . . . . . . . . . . . . . . .36,363 11,560 214.6 


Outdoor . . . . . . . . . . . . . . . . . . . .35,441 47,586 -25.5 

Network TV . . . . . . . . . . . . . . . . .511,463 486,014 5.2 

Spot TV . . . . . . . . . . . . . . . . . . . .189,129 208,003 -9.1 

Syndicated TV . . . . . . . . . . . . . .105,244 92,969 13.2 


Network radio . . . . . . . . . . . . . . .16,642 3,548 369.1 


Internet . . . . . . . . . . . . . . . . . . . . .8,085 873 826.1 

Measured media . . . . . . . . . .1,769,955 1,559,344 13.5 


Total . . . . . . . . . . . . . . . . . . .2,602,875 2,527,300 3.0 


Philip Morris corporate . . . . . . .316,200 151,991 108.0 

Kraft foods . . . . . . . . . . . . . . . .184,208 157,815 16.7 

Miller beers . . . . . . . . . . . . . . . . .167,760 147,451 13.8 

Post cereals . . . . . . . . . . . . . . . .142,292 141,935 0.3 

Nabisco snacks . . . . . . . . . . . . . .115,065 95,144 20.9 

Marlboro cigarettes . . . . . . . . . .94,265 94,931 -0.7 

Maxwell House coffee . . . . . . . .57,686 52,413 10.1 

Jell-O desserts . . . . . . . . . . . . . .56,290 68,304 -17.6 

Virginia Slims cigarettes . . . . . .40,085 30,439 31.7 

Philadelphia cream cheese . . . .33,522 18,065 85.6 


Merit cigarettes . . . . . . . . . . . . .28,250 31,933 -11.5 

DiGiorno frozen pizza . . . . . . . . .26,742 33,876 -21.1 

Life Savers candy . . . . . . . . . . . .26,063 20,933 24.5 

Planters snacks . . . . . . . . . . . . .25,862 17,955 44.0 

Crystal Light drink mixes . . . . . .25,183 19,794 27.2 

Oscar Mayer lunch meats . . . . .24,980 35,061 -28.8 

Basic cigarettes . . . . . . . . . . . . .24,643 30,750 -19.9 

Kool-Aid drink mixes . . . . . . . . . .23,676 19,655 20.5 

Cool Whip topping . . . . . . . . . . . .21,694 22,783 -4.8 

Stove Top stuffing mix . . . . . . . .20,847 29,361 -29.0 

General foods . . . . . . . . . . . . . . .19,590 34,507 -43.2 

Parliament cigarettes . . . . . . . . .16,068 18,972 -15.3 

Ice Breakers gum . . . . . . . . . . . .14,836 5,202 185.2 

Minute rice . . . . . . . . . . . . . . . . . .13,374 11,837 13.0 

Altoids candy . . . . . . . . . . . . . . . .12,957 13,137 -1.4 

Country Time drink mixes . . . . . .11,567 11,607 -0.3 

Breakstone’s dairy products . . . .11,323 8,654 30.8 

Capri Sun fruit drinks . . . . . . . . .10,935 11,758 -7.0 

A-1 steak sauce . . . . . . . . . . . . . . .10,677 10,546 1.2 

Camel cigarettes . . . . . . . . . . . . .10,648 0 NA 

Miracle Whip salad dressing . . . .10,073 27,838 -63.8 



Sales . . . . . . . . . . . . . . . . . . . . .$80,356 $78,596 2.2 

Earnings . . . . . . . . . . . . . . . . . . . . .8,510 7,675 10.9 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .43,951 40,287 9.1 



Tobacco . . . . . . . . . . . . . . . . . . . .49,032 47,102 4.1 

Food . . . . . . . . . . . . . . . . . . . . . . .26,532 26,797 -1.0 

Beer . . . . . . . . . . . . . . . . . . . . . . . .4,375 4,342 0.8 

Financial services . . . . . . . . . . . . . . .417 355 17.5 

Headquarters 

Philip Morris Cos./120 Park Ave., New York, N.Y. 10017- 

5592/Phone: (212) 880-5000. 

Notes 

Philip Morris purchased the No. 100 LNA company of 1999, 

Nabisco Group Holdings Corp., and merged it into Kraft Foods, 

which PM spun off in an initial public offering in June 2001 

although retaining 84% ownership. 


Corporate: Geoffrey Bible, chmn & CEO; William Webb, chief 

operating officer. 

Leo Burnett USA, Chicago. 

Kraft Foods: 3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) 

646-2000. Betsy D. Holden, co-CEO, Kraft Foods, and pres & 

CEO, Kraft Foods North America; David S. Johnson, grp VP- 

Kraft Foods North America and pres, beverages, desserts & Post; 

Michael B. Polk, grp VP-Kraft Foods North America, Nabisco 

Biscuit & Snacks Group; Richard G. Searer, grp VP-Kraft Foods 

North America and pres, Oscar Mayer, pizza and Food Service 

Group; Kevin R. Scott, exec VP-Kraft Foods North America and 

gm-Boca Foods; Mary Kay Haben, grp VP-Kraft Foods North 

America and pres, Kraft cheese, meals and enhancers; Paula A. 

Sneed, grp VP-Kraft Foods North America and pres, e-commerce 

& mktg svcs divs; Don Miceli, VP-media svcs; Barbara 

Ford, VP-adv svcs; Eric Leininger, sr VP-mktg svcs. 

Altoids: Leo Burnett USA, Chicago. Myron Lyskanycz, exec 

VP & mg acct dir. 

Balance Bar, Capri Sun, Country Time, Crystal Light, Kool- 

Aid, Maxwell House, Post cereals, Tang, Yuban: Ogilvy & Mather 

Worldwide, New York. Rick Roth, sr ptnr & ww client svcs dir. 

Breakstone’s, Cheez Nips, Cheez Whiz, Claussen pickles, 

Freshmade Creations, Grey Poupon, Knudsen dairy prods, Kraft 

brand natural cheese, Kraft 2% Milk Singles, Kraft Deli Deluxe 

Slices, Kraft Dips, Kraft Grated Parmesan, Kraft Mayo, Kraft 

Natural Cheese Cubes, Kraft Natural Shredded cheese, Kraft 

Singles, Lite ‘n Lively, Louis Rich, Lunchables, Miracle Whip, 

Nabisco new products, Oscar Mayer meats, Oscar Mayer talent 

search promo, Philadelphia cream cheese, Philadelphia Snack 

Bars, Polly-O Italian cheeses, Ritz crackers, Ritz International, 

Triscuit, Wheat Thins: J. Walter Thompson USA, Chicago. Ron 

Burns, pres-global bus dir; Brian Heffernan, pres, JWT Chicago; 

Tim Scott, grp mgmt dir; Jean McLaren, grp mgmt dir. 

Athenos, Boca Burger, Bull’s Eye BBQ sauce, California Pizza 

Kitchen pizza, Chips Ahoy!, Cool Whip, CremeSavers, 

DiGiorno, Fig Newtons, Fruit Snacks, General Foods 

International Coffees, Gevalia Kaffe, Good Seasonings, Gummi 

Savers, Handi-Snacks, Honeymaid Grahams, Jack’s pizza, Jell-O, 

Kraft BBQ sauce, Kraft Deluxe/Light Deluxe macaroni & cheese, 

Kraft Easy Mac macaroni & cheese, Kraft macaroni & cheese, 

Kraft pourable salad dressings, LifeSavers, Minute Rice, Nutter 

Butter, Oreo, Planters nuts, Seven Seas, Shake ‘n Bake, 

SnackWell’s, Starbucks Grocery Partnership, Stove Top Stuffing, 

Stove Top Oven Classics, Teddy Grahams, Tombstone pizza, 

Velveeta: FCB Worldwide, Chicago and New York. Joan Black, 

exec VP & ww grp acct dir-Kraft; Mel Sokotch, exec VP & ww 

acct dir-Nabisco & Kraft International. 

Baker’s chocolate, Terry’s, Toblerone: Y&R Advertising, New 

York. James Decker, acct dir. 

Hispanic consumer promo: Grupo Samba, Dallas. Stephanie 

Leichnan, promo dir. 

Media buying & plng: MediaVest, New York. Ed Gentner, sr 

VP & grp dir-natl bdcast. 

Miller Brewing Co.: 3939 W. Highland Blvd., Milwaukee, Wis. 

53201/Phone: (414) 931-2000. Robert Mikulay, sr VP-mktg; Erv 

Frederick, VP-brand mgmt; Steve Buerger, grp dir-media & 

event mktg; Rob Olejniczak, group dir-promo svcs. 

Foster’s Lager, Miller Genuine Draft, Miller Genuine Draft 

Light: J. Walter Thompson USA, Chicago. Ron Burns, presglobal 

bus dir; Eric Lefton, grp mgmt dir. 

Icehouse, Miller Lite, Milwaukee’s Best, Molson, Red Dog: 

Square One, Dallas. Jim Wegerbauer, acct dir. 

Miller High Life: Wieden & Kennedy, Portland, Ore. Tom 

Blessington, acct dir. 

Miller Lite: Ogilvy & Mather Worldwide, New York. Rick 

Roth, sr ptnr & ww client svcs dir. 

Hispanic adv: Latin Works, Los Angeles. Alejandro Ruelas, 

mg partner; Manny Flores, mg partner. 

Hispanic adv: UnoCom (div of Square One), Dallas. Juan 

Carlos Olivar, gm. 

Media buying: Starcom Worldwide, Chicago. Kathy Ring, 

exec VP & chief mktg officer. 

Philip Morris USA: 120 Park Ave., New York, N.Y. 10017/Phone: (917) 

663-6000. Nancy Brennan-Lund, sr VP-mktg; Suzanne A. LeVann, 

VP-Marlboro; Norma Suter, VP-premium & discount brands. 

Parliament, corp affairs: Y&R Advertising, New York. Jane 

Brite, exec VP & mg ptnr. 

Basic, Benson & Hedges, Cambridge, Marlboro, Merit, 

Virginia Slims, new products: Leo Burnett USA, Chicago. Tom 

Dudreck, exec VP. 

3 Procter & Gamble Co. 



Magazine . . . . . . . . . . . . . . . .$448,565 $462,910 -3.1 

Sunday magazine . . . . . . . . . . . .33,996 16,831 102.0 

Newspaper . . . . . . . . . . . . . . . . . .12,930 13,339 -3.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .11,067 11,365 -2.6 

Network TV . . . . . . . . . . . . . . . .495,790 640,369 -22.6 

Spot TV . . . . . . . . . . . . . . . . . . .100,859 120,675 -16.4 

Syndicated TV . . . . . . . . . . . . . .130,223 162,263 -19.7 


Network radio . . . . . . . . . . . . . . . .26,411 10,266 157.3 


Internet . . . . . . . . . . . . . . . . . . . .10,404 8,220 26.6 

Measured media . . . . . . . . .1,542,207 1,757,819 -12.3 


Total . . . . . . . . . . . . . . . . . . .2,363,536 2,693,976 -12.3 


Olay beauty products . . . . . . . .124,962 163,484 -23.6 

Tide laundry detergent . . . . . . . .75,919 92,098 -17.6 

Crest dental products . . . . . . . .75,563 93,188 -18.9 

Cover Girl cosmetics . . . . . . . . . .57,709 64,755 -10.9 

Febreze fabric refresher . . . . . .56,244 53,514 5.1 

Always feminine products . . . . .49,665 53,504 -7.2 

Pantene haircare . . . . . . . . . . . . .49,519 71,315 -30.6 

Iams pet food . . . . . . . . . . . . . . .48,085 8,584 460.2 

Bounce fabric softener . . . . . . .48,005 27,392 75.2 

Folgers coffee . . . . . . . . . . . . . . .44,523 61,411 -27.5 

Bounty paper towels . . . . . . . . .38,577 53,367 -27.7 

Tampax tampons . . . . . . . . . . . . .37,551 37,355 0.5 

Downy Care fabric softners . . . .36,679 53,474 -31.4 

Physique haircare . . . . . . . . . . . .35,887 1,658 NA 

Dryel home dry cleaning . . . . . .35,305 33,836 4.3 

Cascade dishwasher det . . . . . .32,587 26,392 23.5 

Swiffer dust cloth kit . . . . . . . . .32,420 33,482 -3.2 

Pampers diapers . . . . . . . . . . . . . .30,311 69,875 -56.6 

Pringles chips . . . . . . . . . . . . . . .29,453 55,863 -47.3 

Secret deodorant . . . . . . . . . . . .28,847 29,986 -3.8 

Mr. Clean cleaner . . . . . . . . . . . .28,789 11,336 154.0 

Puffs facial tissue . . . . . . . . . . . .28,075 26,714 5.1 

Head & Shoulders haircare . . . .26,743 38,637 -30.8 

Pert haircare . . . . . . . . . . . . . . . .25,541 39,611 -35.5 

Procter & Gamble corporate . . .25,152 12,143 107.1 

Old Spice deodorant . . . . . . . . . .24,931 15,889 56.9 

Charmin bathroom tissue . . . . . .24,471 37,621 -35.0 

Sunny Delight fruit drink . . . . . .24,152 20,969 15.2 

Dawn dishwashing liquid . . . . . .23,850 27,253 -12.5 

Vicks cold & sinus remedies . . .22,754 30,208 -24.7 

Cheer laundry detergent . . . . . .22,326 26,801 -16.7 

NyQuil remedies . . . . . . . . . . . . .21,943 26,261 -16.4 

Fit produce rinse . . . . . . . . . . . . .20,811 630 NA 

Luvs diapers . . . . . . . . . . . . . . . .20,288 35,948 -43.6 

Pur water filter system . . . . . . . .19,104 10,913 75.1 

Gain laundry detergent . . . . . . .18,426 22,141 -16.8 

Pepto-Bismol antacid . . . . . . . . . .17,716 23,300 -24.0 

Vidal Sassoon styling products . .16,269 1,411 NA 

Scope mouthwash . . . . . . . . . . . .16,237 33,680 -51.8 

Eukanuba pet food . . . . . . . . . . .16,004 3,054 424.0 

Zest deodorant soap . . . . . . . . . .15,156 588 NA 

Fixodent denture adhesive . . . . .14,236 31,814 -55.3 

Metamucil laxative . . . . . . . . . . .12,989 15,300 -15.1 

DayQuil cold remedies . . . . . . . .12,696 14,593 -13.0 

Millstone coffee . . . . . . . . . . . . . .11,493 14,715 -21.9 

Vidal Sassoon shampoo . . . . . . .10,099 6,692 50.9 



Sales . . . . . . . . . . . . . . . . . . . . .$39,244 $39,951 -1.8 

Earnings . . . . . . . . . . . . . . . . . . . . .2,922 3,542 -17.5


U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .20,334 20,038 1.5 



Paper . . . . . . . . . . . . . . . . . . . . . . .11,991 12,044 -0.4 

Fabric & home care . . . . . . . . . . .11,660 12,157 -4.1 

Beauty care . . . . . . . . . . . . . . . . . .7,257 7,389 -1.8 

Health care . . . . . . . . . . . . . . . . . .4,353 3,909 11.4 

Food & beverage . . . . . . . . . . . . . .4,139 4,634 -10.7 

Headquarters 

Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, 

Ohio 45202/Phone: (513) 983-1100. 

Notes 

Fiscal year ended June 30, 2001. 


Corporate: A.G. Lafley, pres & chief exec; John E. Pepper, 

chmn; James R. Stengel, global mktg officer. 

Alldays, Always, Charmin, Crest prods, Dawn, DayQuil, 

Fixodent, Folgers, Metamucil, Millstone, NyQuil, Pampers, 

Pampers Baby Fresh wipes, Pepto-Bismol, Prilosec, Pravachol, 

Puffs, Scope, Swiffer, Tempo, Thermacare, Vicks Formula 

44/Pediatric 44, Vicks VapoRub: D’arcy Masius Benton & 

Bowles, New York. Carol Miller, mg dir-DayQuil, Formula 

44/Pediatric 44, NyQuil, Vicks VapoRub; Gail Hollander, mg dir- 

Crest, Pravachol, Thermacare, Prilosec; Katie Bury, mg dir- 

Alldays, Always; Marjorie Porter, mg dir-Charmin, Puffs, 

Pampers, Tempo; Maureen Moore, mg dir-Folgers, Millstone; 

Peter Hubbell, mg dir-Dawn, Fixodent, Swiffer. 

Media buying, Alldays, Always, Charmin, Crest prods, Dawn, 

DayQuil, Fixodent, Folgers, Metamucil, Millstone, NyQuil, 

Pampers, Pampers Baby Fresh wipes, Pepto-Bismol, Prilosec, 

Pravachol, Puffs, Scope, Swiffer, Tempo, Thermacare, Vicks 

Formula 44/Pediatric 44, Vicks VapoRub: MediaVest, New York. 

Donna Salvatore, CEO. 

Bounty, Era, Zest: Jordan McGrath Case & Partners, New 

York. Angela Pasqualucci, exec VP & grp dir-Bounty, Era, Zest; 

Melissa Schulz, VP & mgmt super, Zest & Era; Melissa Schilling, 

acct super-Bounty. 

Cascade, Dreft, Eukanuba pet food, Head & Shoulders, Head 

& Shoulders Refresh, Iams pet food, Olay, Old Spice deodorant 

& fragrance, Physique styling prods, Safeguard personal care, 

Sunny Delight, Tide detergents: Saatchi & Saatchi, New York. 

Scott Tegethoff, sr VP & strategic comms dir; Christine Lamson, 

VP & assoc comms dir; John Cochary, VP & assoc comms dir; 

Scott Downs, assoc media dir. 

Cover Girl cosmetics, Crisco (shortening and oils), Downy 

fabric conditioners (liquid and sheets), Febreze, Giorgio/Beverly 

Hills fine fragrances, Hugo Boss, Jif, Joy, Laura Biagiotti, Mr. 

Clean, Olean, Pantene haircare line, Pringles, Sure: Grey 

Worldwide, New York. Neil Kreisberg, grp exec VP & exec mg 

dir; David Freilicher, exec VP; Gloria Appel, exec VP; State 

Lawrence, exec VP; Robert Montagnese, exec VP. 

Cover Girl cosmetics, Crisco (shortening and oils), Downy 

fabric conditioners (liquid and sheets), Febreze, Giorgio/Beverly 

Hills fine fragrances, Hugo Boss, Jif, Joy, Laura Biagiotti, Mr. 

Clean, Olean, Pantene haircare line, Pringles, Sure: MediaCom, 

New York. Alec Gerster, chmn; Dene Callas, co-mng dir-U.S.; 

Jonathan D. Mandel, co-mng dir-U.S.; Deb Harris, sr VP & grp 

dir-Procter & Gamble. 

Pur water filters: Saatchi & Saatchi, Los Angeles. Emily Weiss, 

sr VP & media dir. 

Media plng & print, out-of-home media buying, Cheer, Dryel, 

Gain detergent, Gain Hispanic, Luvs Diapers, Max Factor, 

Noxzema Skin Care prods, Pert Plus shampoo, Secret antiperspirant, 

Tampax (Global), Vidal Sassoon (Global): Starcom 

Worldwide, Chicago. Jill Vanatta, VP, media dir. 

Consumer Print AOR, Dryel, Gain detergent, Luvs Diapers, 

Max Factor, Noxzema skin care prods, Pert Plus shampoo, 

Secret antiperspirant, Tampax (Global), Vidal Sassoon (Global): 

Leo Burnett USA, Chicago. Deb Boyda, sr VP & acct dir; 

Catherine Guthrie, exec VP & mg dir; Chris Lindbald, sr VP & 

acct dir. 

African-American adv, Crest, Tide: Burrell Communications 

Group, Chicago. Yvette Fisher, VP & client svc dir. 

Hispanic adv, Gain detergent, Tampax: Lapiz, Chicago. 

Delores Kunda, sr VP & pres 

87 Qwest 

Communications 

International 



Magazine . . . . . . . . . . . . . . . . . . .$3,156 $2,677 17.9 

Sunday magazine . . . . . . . . . . . . . . .215 0 NA 

Newspaper . . . . . . . . . . . . . . . . . .51,182 41,273 24.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .411 1,751 -76.5 

Network TV . . . . . . . . . . . . . . . . . .3,634 48 NA 

Spot TV . . . . . . . . . . . . . . . . . . . .66,742 59,158 12.8 

Syndicated TV . . . . . . . . . . . . . . . . .268 5 NA 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,292 NA 




Total . . . . . . . . . . . . . . . . . . . . .335,955 279,857 20.0 


Qwest telephone services . . . .149,357 126,989 17.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$16,610 $13,182 26.0 

Earnings . . . . . . . . . . . . . . . . . . . . . . .-81 1,342 NA 


Commercial services . . . . . . . . . . .7,424 4,689 58.3 

Consumer & small business . . . . .6,372 5,571 14.4 

Directory services . . . . . . . . . . . . .1,530 1,436 6.5 

Headquarters 

Qwest Communications International/1801 California St., 

Denver, Colo. 80202/Phone: (303) 992-1400. 


Corporate: Joseph P. Nacchio, chmn & CEO; Afshin Mohebbi, 

pres & chief operating officer; Joel Arnold, exec VP-global bus 

mkts; Clifford S. Holtz, exec VP-small bus mkts; Annette Jacobs, 

exec VP & pres-wireless; James A. Smith, exec VP-natl cons 

mkts; George A. Burnett, chief mktg officer. 

Bus svcs, corp branding: J. Walter Thompson Co., New York. 

Andrew Fenning, acct dir. 

Consumer, directory, small bus, wireless: DDB Worldwide, 

Chicago. Michael Bollinger, sr VP & grp acct dir. 

Bdcast media buying: OMD USA, New York. Cindy 

Clements, dir-local bdcast. 

Media svcs, newspaper: Newspaper Services of America, 

Downers Grove, Ill. Wally Zurek, client svcs dir. 

65 Ralston Purina Co. 



Magazine . . . . . . . . . . . . . . . . . .$36,063 $39,454 -8.6 

Sunday magazine . . . . . . . . . . . . .2,003 148 NA 

Newspaper . . . . . . . . . . . . . . . . . . . . .218 255 -14.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .37 896 -95.8 

Network TV . . . . . . . . . . . . . . . . .52,865 45,720 15.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,860 5,806 -68.0 

Syndicated TV . . . . . . . . . . . . . . . . .7,771 12,600 -38.3 


Network radio . . . . . . . . . . . . . . . . .1,601 864 85.3 

National spot radio . . . . . . . . . . . . .1,791 783 128.8 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,448 NA 



Total . . . . . . . . . . . . . . . . . . . . .468,182 448,093 4.5 


Purina pet food . . . . . . . . . . . . .100,545 95,711 5.1 

Tidy Cat litter . . . . . . . . . . . . . . . .16,740 8,480 97.4 

Pro Plan pet food . . . . . . . . . . . . .13,102 12,315 6.4 



Sales . . . . . . . . . . . . . . . . . . . . . . .$2,763 $2,690 2.7 

Earnings . . . . . . . . . . . . . . . . . . . . . .530 505 5.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .2,233 2,204 1.3 


Headquarters 

Ralston Purina Co./1 Checkerboard Square, St. Louis, Mo. 

63164/Phone: (314) 982-1000. 

Notes 

Fiscal year ended September 30, 2000. 


Corporate: W.P. McGinnis, CEO. 

Ralston Purina North America: 1 Checkboard Square, St. Louis, 

Mo. 63164/Phone: (314) 982-1000. T.E. Block, chief operating officer-N. 

Amer. pet products; S.L. Crimmins, VP-pet food mktg; 

Michael Crawford, VP-dry dog food mktg; J.T. Quinn, VP-cat 

food/snacks mktg; J.A. Hellinger, dir & VP-influential mktg 

&sls. 

Fit ’n Trim, Pro Plan, Purina brand, Special Care: CheckMark 

Communications (in-house), St. Louis. T.E. Touhill, exec VP; J. 

L. Lucas, gen mg; S. R. Hall, dir-plng, strategy & devel; C. H. 

Schmiz, vp & exec creative dir. 

Cat Chow, Cat Chow Mature, Kitten Chow, Meow Mix: 

Avrett, Free & Ginsberg, New York. F. Ginsberg, chm, ceo & 

creative dir. 

Purina ONE (dog/cat): Lowe Lintas & Partners, New York. 

Dog Chow, Dog Chow Senior, Puppy Chow, Pet Treats, 

Beneful: Fallon Minneapolis, Minneapolis. Patrick R. Fallon, chm. 

Vet (CNM): Colle & McVoy, Minneapolis. Jim Bergesen, chmn 

& CEO. 

Tidy Cat: Berlin, Cameron & Partners, New York. Andy 

Berlin, pres. 


Eugene Morris, pres & CEO; Angela Faison, dir; Leslie 

Demourelle, acct super. 

Hispanic adv: Latin Works, Austin, Texas. Manuael Flores, 

CEO. 

Media buying-cable, syndication, magazine: Advanswers, St. 

Louis. D. Stork, pres; J. Rousseau, sr VP-exec dir; L. Zobrist, 

VP-proj dir; B. Drier, VP-dir synd/natl cable. 

Media buying-network TV: Schulman/Advanswers, New 

York. Tom DeCabia, exec VP & gm. 

96 Reckitt Benckiser 



Magazine . . . . . . . . . . . . . . . . .$55,080 $68,819 -20.0 


Newspaper . . . . . . . . . . . . . . . . . . . . .101 0 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .8 15 -50.0 

Network TV . . . . . . . . . . . . . . . . .59,453 91,399 -35.0 

Spot TV . . . . . . . . . . . . . . . . . . . . .11,045 15,430 -28.4 

Syndicated TV . . . . . . . . . . . . . . .12,706 7,720 64.6 


Network radio . . . . . . . . . . . . . . . .3,467 1,881 84.3 


Measured media . . . . . . . . . . . .173,512 211,016 -17.8 


Total . . . . . . . . . . . . . . . . . . . . .289,186 314,949 -8.2 


Lysol cleaning products . . . . . .52,650 47,009 12.0 

French’s mustard . . . . . . . . . . . . .16,102 14,056 14.6 

Resolve carpet cleaner . . . . . . . .13,508 18,986 -28.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$4,867 $5,131 -5.1 

Earnings . . . . . . . . . . . . . . . . . . . . . . .314 -37 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .1,462 1,248 17.1 



Household, health 

& personal care . . . . . . . . . . . .4,495 4,684 -4.0 

Food . . . . . . . . . . . . . . . . . . . . . . . . .309 301 2.7 

Headquarters 

Reckitt Benckiser/103-105 Bath Road, Sloth, Berkshire, U.K. SL1 

3UH/Phone: +44 (0) 1753 217 800. 

Reckitt Benckiser/1655 Valley Rd., Wayne, N.J. 07470-0943/Phone: 

(973) 633-3600. 


Corporate: Bart Becht, CEO & member mgmt bd; Colin Day, 

cfo; Elio Leoni-Sceti, exec VP-category devel; Tom Corran, sr 

VP-corp comms. 

Reckitt Benckiser North America: 1655 Valley Rd., Wayne, N.J. 

07470-0943/Phone: (973) 633-3600. Jared Ahmed, pres-N. Amer., 

household; Elliott Penner, pres-N. Amer., food products. 

d-con, Easy-off, Electrasol, Jet-Dry, Lime Away, Lysol, Mop & 

Glo, Old English, Resolve, Rid-X, Spray N Wash, Wizard, 

Woolite: McCann-Erickson Worldwide, New York. Claire 

Roundal, exec VP & acct grp mgmt. 

Cattlemen’s, Frank’s RedHot sauce, French’s Grill & Glaze, 

French’s Mustards, French’s Taste Toppers: Agency in review. 

Media plng & buying: Media Planning, New York. Suzann 

Ziv, sr VP-assc mg dir plng. 

80 Safeway 



Magazine . . . . . . . . . . . . . . . . . . . .$555 $669 -17.0 


Newspaper . . . . . . . . . . . . . . . . . .47,133 50,416 -6.5 


Outdoor . . . . . . . . . . . . . . . . . . . . . .290 556 -47.9 

Network TV . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . . .27,769 25,200 10.2 


Cable TV networks . . . . . . . . . . . . . . .22 0 NA 





Total . . . . . . . . . . . . . . . . . . . . .397,718 373,328 6.5 


Safeway food stores . . . . . . . . . .36,196 30,866 17.3 

Vons food stores . . . . . . . . . . . . . .18,716 22,565 -17.1 

Dominicks food stores . . . . . . . . .13,189 1,258 948.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$31,977 $28,860 10.8 

Earnings . . . . . . . . . . . . . . . . . . . . .1,092 971 12.5 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .28,534 25,535 11.7 

Headquarters 

Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588- 

3229/Phone: (925) 467-3000.


Notes 

Safeway operates under its name in western, Midwestern and 

mid-Atlantic regions, and owns regional supermarket chains, 

Vons in California, Dominick’s in Chicago, Carr-Gottstein in 

Alaska, Genuardi’s in the East, and Randall’s in Texas. 


Corporate: Steven A. Burd, chmn, pres & CEO; Richard W. 

Dreiling, exec VP-mktg, manufacturing & distribution; Michael 

Minasi, VP-adv. 

Dailey & Associates, Los Angeles. John Stranger, sr VP & 

mgmt super. 

51 Sara Lee Corp. 



Magazine . . . . . . . . . . . . . . . . . .$43,026 $58,825 -26.9 

Sunday magazine . . . . . . . . . . . . .2,437 931 161.6 

Newspaper . . . . . . . . . . . . . . . . . . .2,412 3,675 -34.4 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .158 229 -31.2 

Network TV . . . . . . . . . . . . . . . . .45,177 56,022 -19.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .4,940 5,064 -2.5 

Syndicated TV . . . . . . . . . . . . . .26,889 30,373 -11.5 


Network radio . . . . . . . . . . . . . . . . .2,121 1,546 37.1 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 682 NA 



Total . . . . . . . . . . . . . . . . . . . . .617,058 778,097 -20.7 


BallPark hot dogs . . . . . . . . . . . .30,259 32,140 -5.9 

Hanes apparel . . . . . . . . . . . . . . .27,626 39,512 -30.1 

Sara Lee foods . . . . . . . . . . . . . .26,267 26,272 0.0 

Playtex undergarments . . . . . . .18,457 22,839 -19.2 



Sales . . . . . . . . . . . . . . . . . . . . . . .$17,747 $17,511 1.3 

Earnings . . . . . . . . . . . . . . . . . . . . .2,266 1,222 85.4 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . .9,979 9,413 6.0 


Foods . . . . . . . . . . . . . . . . . . . . . . .5,088 5,249 -3.1 

Beverages . . . . . . . . . . . . . . . . . . .2,827 2,527 11.9 

Household products . . . . . . . . . . .2,154 2,095 2.8 

Intimates/underwear . . . . . . . . . .7,598 7,444 2.1 

Headquarters 

Sara Lee Corp./3 First National Plaza, Chicago, Ill. 60602- 

4260/Phone: (312) 726-2600. 

Notes 

Sara Lee completed its purchase of Earthgrains Co. for $1.88 billion 

in August 2001. The purchase makes the food/apparel company 

the No. 2 player in fresh bread in the U.S. Earlier, Sara Lee 

sold its 80% interest in Coach Inc., which in October 2000 went 

public in an initial public offering. The company also sold PYA 

Monarch, its foodservice distributor unit, in December 2000. 

Sara Lee laid off 7,000 employees worldwide this year, or about 

4% of 154,000 employees in 40 countries. The layoffs were part 

of a “reshaping” of its operations to focus on food, underwear 

and household products. Fiscal year ended June 30, 2000; figures 

reported are for that period and the previous 12-month period 

ending June 30, 1999. 


Corporate: C. Steven McMillan, chmn & CEO; Robert Fellows, 

VP-mktg svcs. 

Sara Lee Bakery: 8400 Maryland Ave., St. Louis, Mo. 

63105/Phone: (314) 259-7000. Barry Beracha, CEO; John Iselin, 

chief operating officer; Ed Haft, pres; Gary Jensen, sr VP-mktg; 

Jan Saumweber, VP-retail. 

Colonial, Earthgrains, Grants Farm, Iron Kids, Rainbo: 

Publicis USA, Dallas. Susan Scott, sr principal, mgmt super; 

Susan Eberhart, sr principal, media dir. 

Sara Lee: FCB Worldwide, Chicago. Brian Williams, pres; 

John Fraser, sr VP & grp mgmt dir. 

Media buying, Sara Lee: Starcom Worldwide, Chicago. Natalie 

Conway, media dir. 

Sara Lee Coffee & Tea North America: 500 Mamaronek Ave., 

Harrison, N.Y. 10528/Phone: (212) 532-0300. Hank deBack, presretail 

div; Randy Zeno, VP-mktg retail div; Stan Greanias, Vpcorp 

& CEO-Coffee & Tea N. Amer.; Sylvia Wulf, VP-mktg 

food service div. 

Chase & Sanborn, Chock Full o’ Nuts, Hills Bros, MJB: 

Christy MacDougal Mitchell, New York. Judy Gilbert, pres. 

Superior: Campbell Mithun, Chicago. Maggie Reynolds, acct 

super. 

Media svcs, Chase & Sanborn, Chock Full o’ Nuts, Hills Bros: 

Starcom Worldwide, Chicago. Deb Medsker, VP, media dir. 

Sara Lee Household & Body Care USA: 707 Eagleview Blvd., 

Exton, Pa. 19341/Phone: (610) 321-1220. Euan Venters, pres; Patricia 

L. McMartin, VP-mktg. 

Ambi-Pur, Behold, Endust, Kiwi Shoe Care, Ty-D-Bol: Grey 


Media svcs: Starcom Worldwide, Chicago. Deb Medsker, VP, 

media dir; Natalie Conway, media dir. 

Sara Lee Intimates & Underwear: 1000 E. Hanes Mill Road, 

Winston-Salem, N.C. 27105/Phone: (336) 519-8080. Paul J. Lustig, 

exec VP-Sara Lee corp & CEO-Sara Lee intimates & underwear; 

Bob Scott, VP-mktg Hanes, Hanes Her Way & Just My Size; 

Jennifer Armstrong, VP-mktg Bali, Barely There & Wonderbra; 

Howard Upchurch, VP-mktg L’eggs & Hanes Hosiery; Gail 

Conner, VP-mktg Playtex; Doug Jotcham, VP-mktg Hanes Her 

Way & Lovable Bras; John Ceneviva, VP-mktg Sara Lee socks; 

Sidney Falken, sr VP-mktg Sara Lee underwear; Meg Marion, 

VP-mktg Hanes Beefy-T. 

Bali, Barely There, Wonderbra: Shahid & Co., New York. Sam 

Shahid, pres. 

Champion, Champion Jogbra, L’eggs, L’eggs Sheer Energy, 

L’eggs Silken Mist: Mullen/LHC, Winston-Salem, N.C. Brad 

Bennett, VP & acct dir. 

Playtex Apparel: Kraftworks, New York. Neal Kraft, pres. 

Just My Size: Temerlin-McClain, Dallas. Malcolm Mace, exec 

VP. 

Hanes, Hanes Her Way, Hanes Sport, HanesWear, Hanes 

ShowToons: Martin Agency, Richmond, Va. John Adams, chmn 

& CEO; Kathy Tappan, sr VP, mgmt super. 

Donna Karan hosiery: In-house. 

Hanes Silk Reflections: Agencies assigned on a project basis. 

Hanes Beefy-T, Lovable: Henderson Tyner, Winston-Salem, 

N.C. Hayes Henderson, pres. 

Media buying: Starcom Worldwide, Chicago. Andrew Quinn, 

media assoc; Natalie Conway, media dir. 

Sara Lee Packaged Meats: 1051 Carver Rd., Cincinnati, Ohio 

45242/Phone: (513) 936-2000. Bill Geoppinger, CEO-Sara Lee 

foods ww; Bob Kopriva, CEO-Sara Lee foods U.S.A; Greg 

Sykes, pres-Sara Lee foods retail; Earnestine Benford, VP-mktg 

Ball Park; Carolyn Wise, VP-mktg Jimmy Dean; Greg Wedding, 

VP-mktg & sls Bryan Foods. 

Ball Park, Best Kosher, Jimmy Dean, King Cotton, Rudy’s 

Farm, State Fair: Leo Burnett USA, Chicago. Patty Bloomfield, 

sr VP, mgmt dir. 

Bryan Foods: PGC Advertising, Dallas. Tony Dammicci, principal 

ptnr. 

Galileo: Grey Worldwide, San Francisco. Richard Popko, sr 

VP-mgmt rep. 

Hillshire Farm, Kahn’s: Euro RSCG Tatham, Chicago. Gary 

Epstein, pres; Pam Crain, dir-food/petfood/grocery categories; 

Susanne Champ, acct super; Cindy Stockwell, cat media dirfood/grocery 

categories. 

Sara Lee meats: FCB Worldwide, Chicago. John Fraser, sr VP, 

grp mgmt dir. 

Media plng, Ball Park, Best Kosher, Jimmy Dean, King Cotton, 

Rudy’s Farm, State Fair: Starcom Worldwide, Chicago. Deb 

Medsker, VP, media dir. 

Media buying, Ball Park, Hillshire Farm, Jimmy Dean, Kahn’s, 

Sara Lee meats: Starcom Worldwide, Chicago. Natalie Conway, 

VP & media dir. 

Media buying, Bryan foods: SpotPlus, Dallas. Jennie Fuller, 

media dir; Michelle Garland, buying super. 

Media buying, Best Kosher: In-house. 

Hispanic adv, BallPark, Jimmy Dean: Lapiz, Chicago. Delores 

Kunda, pres. 

39 SBC Communications 



Magazine . . . . . . . . . . . . . . . . . . .$3,901 $1,742 124.0 


Newspaper . . . . . . . . . . . . . . . . .211,545 138,802 52.4 


Outdoor . . . . . . . . . . . . . . . . . . . . .10,377 7,702 34.7 

Network TV . . . . . . . . . . . . . . . . . .9,223 7,473 23.4 

Spot TV . . . . . . . . . . . . . . . . . . . .146,114 127,826 14.3 





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 4,374 NA 



Total . . . . . . . . . . . . . . . . . . . .786,030 820,980 -4.3 


Pacific Bell telephone svcs . . . .142,727 99,543 43.4 

Cellular One telephone svcs . . .102,722 73,418 39.9 

Southwestern Bell 

telephone svcs . . . . . . . . . . .89,865 48,985 83.5 

Ameritech telephone svcs . . . . .85,246 99,231 -14.1 

SBC communications . . . . . . . . .14,854 1,246 NA 



Sales . . . . . . . . . . . . . . . . . . . . . .$51,476 $49,531 3.9 

Earnings . . . . . . . . . . . . . . . . . . . . .7,967 8,159 -2.4 


Landline local service . . . . . . . .22,099 19,432 13.7 

Network access . . . . . . . . . . . . . .10,427 10,094 3.3 

Other . . . . . . . . . . . . . . . . . . . . . . .6,388 6,403 -0.2 

Wireless subscriber . . . . . . . . . . .4,945 5,851 -15.5 


Directory advertising . . . . . . . . . .4,439 4,266 4.1 

Long distance service . . . . . . . . . .3,178 3,485 -8.8 

Headquarters 

SBC Communications/175 E. Houston St., San Antonio, Texas 

78205/Phone: (210) 821-4105. 


Corporate: Edward E. Whitacre, Jr., chmn & CEO; Linda Mills, 

sr exec VP-corp comms; Charlene Lake, VP-adv; Tom Moudry, 

VP & sr creative dir. 

Ameritech, Pacific Bell, Nevada Bell, SNET, Southwestern 

Bell, consumer, brand adv: Goodby, Silverstein & Partners, San 

Francisco. John Elder, acct dir. 

Business to business adv: Rodgers-Townsend, St. Louis. Gary 

Shipper, acct dir. 

Direct mktg: Rapp Collins Worldwide, Dallas. Greg Banks, 

relationship mg. 

Media buying, consumer adv: GSD&M, Austin, Texas. Mary 

Honan, media dir. 

Hispanic adv: LatinWorks, Austin, Texas. Alejandro Ruelas, 

mg ptnr. 

Sports mktg: The Marketing Arm, Dallas. Kim Branthoover, 

ptnr. 

Cingular Wireless: 5565 Glenridge Connector, Atlanta, Ga. 

30342/Phone: (404) 236-6000. Stephen Carter, pres & CEO; 

Virginia Vann, chief mktg officer; Darryl W. Evans, VP-adv; 

Vance Overbey, exec dir-adv. 

BBDO Worldwide, Atlanta & New York. Chris Hall, pres & 

CEO, BBDO South; Sherri Dennis, exec VP-mg dir. 

Hispanic adv: Vidal Partnership, New York. Sandra Alfaro, 

acct dir; Nicole Chamblin, acct exec. 

Direct mktg: Targetbase, Irving, Texas. David Scholes, pres & 

CEO. 

62 Schering-Plough Corp. 



Magazine . . . . . . . . . . . . . . . . . .$54,934 $71,042 -22.7 

Sunday magazine . . . . . . . . . . . . . .397 3,237 -87.7 

Newspaper . . . . . . . . . . . . . . . . . . . .374 844 -55.7 

National newspaper . . . . . . . . . . . . . .39 469 -91.8 

Outdoor . . . . . . . . . . . . . . . . . . . . . .1,619 1,139 42.2 

Network TV . . . . . . . . . . . . . . . . .115,929 111,058 4.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .9,047 11,028 -18.0 

Syndicated TV . . . . . . . . . . . . . . .4,094 23,549 -82.6 


Network radio . . . . . . . . . . . . . . . .10,617 3,384 213.8 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,445 NA 



Total . . . . . . . . . . . . . . . . . . . . .510,512 542,104 -5.8 


Claritin allergy Rx . . . . . . . . . . . .113,878 136,901 -16.8 

Nasonex allergy Rx . . . . . . . . . . .53,237 52,334 1.7 

Dr. Scholls foot care products . .38,322 31,757 20.7 



Sales . . . . . . . . . . . . . . . . . . . . . . .$9,815 $9,116 7.7 

Earnings . . . . . . . . . . . . . . . . . . . . .2,423 2,110 14.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,299 5,794 8.7 



Parmaceutical products . . . . . . .8,346 7,718 8.1 

Healthcare products . . . . . . . . . . .1,469 1,398 5.1 

Headquarters 

Schering-Plough Corp./2000 Galloping Hill Rd., Kenilworth, N.J. 

07033/Phone: (908) 298-4000. 


Corporate: Richard Jay Kogan, chmn & CEO. 

Schering Laboratories: 2000 Galloping Hill Rd., Kenilworth, 

N.J. 07033/Phone: (908) 298-4000. Richard Jay Hogan, chmn- 

CEO. 

Claritin: CommonHealth, Parsippany, N.J. Doug Connetta, sr 

VP & acct exec. 

Claritin DTC: Quantum Group, Parsippany, NJ Stuart Kline, 

exec VP & gm. 

Nasonex (professional): Lowe McAdams Healthcare, New 

York. Meg Coogan, gm; Joe Soto, exec VP-dir of client svcs. 

Nasonex (consumer): Lowe Lintas & Partners, New York. 

Loretta Lurie, sr VP & acct dir. 

Media svcs, Claritin, Nasonex: Zenith Media, New York. 

Richard Hamilton, CEO; JoAnn Accarino, VP-assoc comms dir. 

Schering-Plough Healthcare Products Division: Three Oak 

Way, Berkeley Heights, N.J. 07922/Phone: (908) 679-1640. Mark 

Kirn, pres; Steven LaMonte, sr VP-mktg & e-business devel. 

Afrin, Chlor-Trimetron, Coppertone, Coricidin, Correctol, 

Digel, Drixoral, Dr. Scholl’s, Lotrimin AF, Solarcaine, Tinactin, 

Waterbabies: Messner Vetere Berger McNamee Schmetterer/Euro 

RSCG, New York.


Bain de Soleil: Brand Architecture International, New York. 

Louise Fischer, grp acct dir. 

Media plng: Media Planning Group, New York. 

Media buying: Zenith Media, New York. Richard Hamilton, 

CEO; JoAnn Accarino, VP-assoc comms dir. 

82 Charles Schwab & Co. 



Magazine . . . . . . . . . . . . . . . . . .$37,908 $34,878 8.7 


Newspaper . . . . . . . . . . . . . . . . . .10,253 3,498 193.2 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . . . .116,736 68,827 69.6 

Spot TV . . . . . . . . . . . . . . . . . . . . .18,821 27,062 -30.5 

Syndicated TV . . . . . . . . . . . . . . . . . .128 216 -40.5 




Internet . . . . . . . . . . . . . . . . . . . . .5,926 5,118 15.8 



Total . . . . . . . . . . . . . . . . . . . . .379,226 304,220 24.7 


Charles Schwab financial svcs 235,485 190,800 23.4 



Sales . . . . . . . . . . . . . . . . . . . . . . .$5,788 $4,486 29.0 

Earnings . . . . . . . . . . . . . . . . . . . . . . .718 666 7.8 

Headquarters 

Charles Schwab & Co./101 Montgomery St., San Francisco, Calif. 

94104/Phone: (415) 627-7000. 


Corporate: Charles R. Schwab, chmn & co-CEO; David S. 

Pottruck, pres & co-CEO; John P. Coughlan, vice chmn & 

enterprise pres-services for investment mgrs & retirement plan 

srvcs; Steve Scheid, vice chmn & pres-retail grp; Lon Gorman, 

vice chmn & enterprise pres-capital mkts & trading; Jack 

Calhoun, sr VP-mktg adv; Peter DeLuca, VP-adv; Mike 

Naughton, VP-media. 

Creative, bdcast media plng: BBDO, New York. Lynne Seid, 

exec VP-chief client officer; Tom Guerin, sr VP-acct dir. 

Bdcast buying: Rubin Postaer & Associates, Santa Monica, 

Calif. Chuck Bachrach, exec VP & dir media. 

Print buying & plng: Creative Media, San Francisco. Jeanne 

Selvester, exec VP & gm. 

CyberTrader: 115 Wild Basin Rd., Austin, Texas 78746/Phone: 

(512) 320-5444. Phillip R. Berber, chmn; Jim Hackley, CEO; Greg 

Ferris, pres & chief operating officer; Lucy Carrico, VP-mktg. 

GSD&M, Austin, Texas. Alicia Kriese, sr VP-acct dir. 

U.S. Trust: 114 W 47th St., New York, 10036/Phone: (212) 852- 

1000. H. Marshall Schwarz, chmn; Jeffrey S. Maurer, CEO; 

Maribeth Rahe, pres; Michael Stallard, mg dir-mktg & corp 

comms; Amy Rossman, VP-mktg & corp comms. 

Creative, bdcast media plng: BBDO Worldwide, New York. 

Lynne Seid, exec VP & chief client officer; Tom Guerin, sr VPacct 

dir. 

12 Sears, Roebuck & Co. 



Magazine . . . . . . . . . . . . . . . . . .$30,529 $48,996 -37.7 


Newspaper . . . . . . . . . . . . . . . .202,794 236,236 -14.2 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .813 1,487 -45.3 

Network TV . . . . . . . . . . . . . . . . .183,611 187,574 -2.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .57,189 48,690 17.5 

Syndicated TV . . . . . . . . . . . . . . .56,974 67,409 -15.5 


Network radio . . . . . . . . . . . . . . . .18,010 12,343 45.9 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,444 NA 

Yellow Pages . . . . . . . . . . . . . . . .19,957 23,818 -16.2 



Total . . . . . . . . . . . . . . . . . . .1,455,403 1,460,155 -.3 


Sears stores . . . . . . . . . . . . . . . .492,119 555,397 -11.4 

Kenmore appliances . . . . . . . . .63,380 49,039 29.2 

Craftsman tools . . . . . . . . . . . . .26,099 40,363 -35.3 

Diehard automotive batteries . .13,285 11,458 15.9 



Sales . . . . . . . . . . . . . . . . . . . . .$40,937 $39,484 3.7 

Earnings . . . . . . . . . . . . . . . . . . . . .1,343 1,453 -7.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .36,655 35,590 3.0 



Retail . . . . . . . . . . . . . . . . . . . . . . .29,743 28,706 3.6 


International . . . . . . . . . . . . . . . . .4,282 3,894 10.0 

Credit . . . . . . . . . . . . . . . . . . . . . . . .4,114 4,085 0.7 

Services . . . . . . . . . . . . . . . . . . . . .2,798 2,799 0.0 

Headquarters 

Sears, Roebuck & Co./3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. 


Corporate: Alan J. Lacy, chmn, pres & CEO. 

Sears, Roebuck & Co.: 3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. David W. Selby, sr VP-mktg; 

Rebecca J. Case, VP-adv & creative svcs. 

Craftsman, Die Hard, Kenmore, National Tire & Battery, 

event marketing, home appliances & electronics, hardware,Tool 

Territory, Sears Auto Centers, Orchard Supply Hardware, Sears 

Hardware: Ogilvy & Mather Worldwide, Chicago. Linda 

Garrison, mg dir. 

Sears brand, women’s, men’s and kid’s apparel, credit, home 

services, The Great Indoor: Y&R Advertising, Chicago and New 

York. Kary McIlwaine, pres-Y&R Chicago. 

Media buying & planning: MindShare, New York & Chicago. 

Kathleen Brookbanks, mg dir. 

Asian-American adv: Kang & Lee Advertising, Los Angeles & 

New York. Saul Gitlin, VP-strategic mktg svcs. 

African-American adv, targeted media buying projects: Burrell 

Communications Group, Chicago. Pam Kelly, VP & client svc 

dir. 

Hispanic adv: Mendoza, Dillon & Asociados, Newport Beach, 

Calif. Ingrid Otero-Smart, exec VP-client svcs. 

Media planning & buying-Hispanic print & bdcast: Bravo 

Group, New York. Daisy Exposito, pres. 

Newspaper buying: Newspaper Services of America, Chicago. 

Scott Harding, CEO. 

African-American newspaper planning & buying: Circulation 

Experti, New York. Garrison Jackson, pres & CEO. 

Directory adv buying: TMP Worldwide, Chicago. Stuart 

McKelvey, CEO. 

27 Sony Corp. 



Magazine . . . . . . . . . . . . . . . . .$106,553 $141,981 -25.0 


Newspaper . . . . . . . . . . . . . . . . . .99,771 103,518 -3.6 


Outdoor . . . . . . . . . . . . . . . . . . . . .5,259 5,491 -4.2 

Network TV . . . . . . . . . . . . . . . . .154,154 151,857 1.5 

Spot TV . . . . . . . . . . . . . . . . . . . .65,195 65,643 -0.7 

Syndicated TV . . . . . . . . . . . . . . .32,585 29,202 11.6 


Network radio . . . . . . . . . . . . . . . . .1,178 293 302.6 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 9,720 NA 



Total . . . . . . . . . . . . . . . . . . .1,030,007 1,050,474 -1.9 


Sony movies . . . . . . . . . . . . . . .307,500 298,600 3.0 

Sony electronics . . . . . . . . . . . . .201,131 173,857 15.7 

Columbia House videos, 

recordings & clubs . . . . . . . . .15,479 44,591 -65.3 

989 studios video games . . . . . .14,570 30,344 -52.0 

Loews theaters . . . . . . . . . . . . . . .14,121 10,094 39.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$58,518 $57,920 1.0 

Earnings . . . . . . . . . . . . . . . . . . . . . . .134 2,084 -93.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .17,439 17,559 -0.7 


Electronics . . . . . . . . . . . . . . . . . .44,191 38,007 16.3 

Music . . . . . . . . . . . . . . . . . . . . . . .4,897 5,761 -15.0 

Games . . . . . . . . . . . . . . . . . . . . . .5,287 5,463 -3.2 

Pictures . . . . . . . . . . . . . . . . . . . . .4,442 4,263 4.2 

Insurance . . . . . . . . . . . . . . . . . . . .3,415 3,294 3.7 

Other . . . . . . . . . . . . . . . . . . . . . . . .3,241 2,891 12.1 

Headquarters 

Sony Corp./1-4 Ichigay-Tamacha, Tokyo, Japan 162/Phone: 81-3- 

3266-5011. 

Sony Corp./550 Madison Ave., New York, N.Y. 10022/Phone: (212) 

833-6800. 

Notes 



Corporate: Nobuyuki Idei, chmn & CEO-Sony Corporation; 

Howard Stringer, chmn & CEO-Sony Corp. America. 

Columbia House Co. (joint venture-Sony Music Entertainment 

& AOL Time Warner): 1221 Ave. of the Americas, New York, N.Y. 

10020/Phone: (212) 596-2000. Linda Andersen, VP-adv; Brian 

Wood, pres-Columbia House; Richard Capossela, VP-adv; 

Harry Elias, sr VP-video club; Bill Ostroff, pres-columbiahouse.com; 

Greg Jackson, VP-video library. 

Columbia House, Columbia House music club, Columbia 

House video club, Columbia House video library, Play from 

Columbia House: In-house. 

Loews Cineplex Entertainment: 711 Fifth Ave., New York, N.Y. 

10022/Phone: (212) 833-6200. Mark Pascucci, sr VP-mktg; Enrico 

Paola, dir-pub & promos; Jerry Liloia, adv mgr. 

Loews, Cineplex Odeon, Sony, Magic Johnson & Star 

Theatres: Ad Store, New York. Paul Cappelli, pres; Brian Flatow, 

VP; Paul Bullard, production mgr. 

Print placement: AM Entertainment, New York. Reggie 

Morrison, gm; Sara Ekperigin, acct exec. 


Sony Computer Entertainment America: 919 E. Hillsdale Blvd., 

Foster City, Calif. 94404/Phone: (650) 655-8000. Andrew House, 

sr VP; Ami Blaire, dir-prod mktg. 

PlayStation, PlayStation2, 989 Sports: TBWA/Chiat/Day, San 

Francisco & Los Angeles. Mike Rose, media dir; John 

McGonigle, acct dir. 

Sony Electronics: 1 Sony Dr., Park Ridge, N.J. 07656/Phone: 

(201) 930-1000. T. Scott Edwards, sr VP corp mktg grp; Denise 

Yohn, VP brand &mkt intelligence; Erik Gerson, VP relationship 

mktg; Ken Dice, VP segment & brand mktg; Jarvis Bowers, VP 

segment & brand mktg; Marc Rullo, dir-retail & event mktg. 

Corporate, consumer prods, computer prods: Y&R 

Advertising, Irvine, Calif. Norman Haijar, brand team leader. 

Broadcast & professional grp: Y&R Advertising, New York. 

John Partilla, mg ptnr. 

Sony Music Entertainment: 550 Madison Ave., New York, N.Y. 

10022/Phone: (212) 833-8000. Columbia Records: David 

Santaniello, VP-special mktg; Epic Records: Lori Lambert, VPstrat 

mktg; Steve Einczig, sr VP-special projects mktg, west 

coast; Loud Records: Liz Hausle, dir-mktg; Sony Classical: Lisa 

Stevens, sr VP-mktg; Sony Music: Adam Owett, sr VP-creative 

svcs; Amy Strauss, VP-strategic mktg; Sony Music Distribution: 

Larry Hicks, sr VP-mktg. 

Columbia Records Group, Epic Records Group, Loud, Sony 

Classical: Gotham Advertising (in-house), New York. Barbara 

Warnock, dir-print, Gotham; Susan Dempsey, sr dir-adv, 

Gotham; Yvonne Ericson, VP-media, Gotham. 

Sony Pictures Entertainment: 10202 W. Washington Blvd., 

Culver City, Calif. 90232/Phone: (310) 244-4000. Robert Levin, 

pres-ww mktg, Sony Pictures Entertainment; Cherie Crane, sr 

VP-media adv, Columbia Pictures; Cheryl Lodinger, sr VPdomestic 

mktg, Columbia TriStar Home Video. 

Media buying: McCann-Erickson Worldwide, Los Angeles. 

Jane Mohon, sr VP & grp dir. 

19 Sprint Corp. 



Magazine . . . . . . . . . . . . . . . . . .$19,000 $31,538 -39.8 

Sunday magazine . . . . . . . . . . . . . . . .22 0 NA 

Newspaper . . . . . . . . . . . . . . . . .154,851 6,009 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . .4,711 3,194 47.5 

Network TV . . . . . . . . . . . . . . . .239,586 222,024 7.9 

Spot TV . . . . . . . . . . . . . . . . . . . .92,609 72,857 27.1 

Syndicated TV . . . . . . . . . . . . . . . .1,234 10,473 -88.2 


Network radio . . . . . . . . . . . . . . . .1,088 2,228 -51.2 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 4,165 NA 



Total . . . . . . . . . . . . . . . . . . . .1,227,283 932,867 31.6 


Sprint telephone services . . . .661,264 499,583 32.4 



Sales . . . . . . . . . . . . . . . . . . . . . .$23,613 $20,265 16.5 

Earnings . . . . . . . . . . . . . . . . . . . . . . .93 -935 NA 


Global markets . . . . . . . . . . . . . .10,528 10,308 2.1 

PCS Group . . . . . . . . . . . . . . . . . . .6,341 3,373 88.0 

Local division . . . . . . . . . . . . . . . . .6,155 5,958 3.3 

Product dist & delivery . . . . . . . . .1,936 1,758 10.1 

Headquarters 

Sprint Corp./2330 Shawnee Mission Pkwy., Westwood, Kan. 

66205/Phone: (913) 624-3000. 


Corporate: William T. Esrey, chmn & CEO; Ronald T. LeMay, 

pres & chief operating officer; Tim Kelly, pres-Natl Consumer 

Organization; Chuck Levine, pres-Sprint PCS; Ed Mattix, sr VPpublic 

affairs & brand mgmt; Harry Campbell, VP-mktg & 

sales; Daniel Alcazar, VP-mgkt & sales. 

Creative, bdcast media buying: McCann-Erickson Worldwide, 

New York. Donna Wolfe, exec VP-dir natl bdcast. 

Media buying-print: DeWitt Media, New York. Marlene 

Frybergh, assoc media dir.


Sprint PCS: Publicis & Hal Riney, San Francisco. James 

Gassel, sr VP-acct dir. 

Hispanic adv, Sprint PCS: BVK/MEKA, Miami. Gonzalo 

Gonzalez, VP-client svcs. 

35 Target Corp. 



Magazine . . . . . . . . . . . . . . . . . . .$47,113 $30,167 56.2 


Newspaper . . . . . . . . . . . . . . . . .211,879 214,065 -1.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . .845 1,453 -41.8 

Network TV . . . . . . . . . . . . . . . . .88,122 64,718 36.2 

Spot TV . . . . . . . . . . . . . . . . . . . .80,816 70,915 14.0 

Syndicated TV . . . . . . . . . . . . . . . .3,777 4,025 -6.2 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 8 NA 



Total . . . . . . . . . . . . . . . . . . . . .826,734 791,059 4.5 


Target stores . . . . . . . . . . . . . . . .311,441 261,353 19.2 

Mervyn’s stores . . . . . . . . . . . . .118,077 110,221 7.1 

Marshall Field’s stores . . . . . . . . .23,319 23,309 0.0 

Dayton’s stores . . . . . . . . . . . . . . .14,190 17,075 -16.9 

Hudson’s stores . . . . . . . . . . . . . .12,286 14,779 -16.9 



Sales . . . . . . . . . . . . . . . . . . . . .$36,903 $33,702 9.5 

Earnings . . . . . . . . . . . . . . . . . . . . .1,264 1,144 10.5 


Target . . . . . . . . . . . . . . . . . . . . . .29,278 26,080 12.3 

Mervyn’s . . . . . . . . . . . . . . . . . . . . .4,152 4,099 1.3 

Marshall Field’s . . . . . . . . . . . . . . . .3,011 3,074 -2.0 

Headquarters 

Target Corp./33 S. 6th St., Minneapolis, Minn. 55402/Phone: (612) 

304-6073. 

Notes 

The Marshall Field's name was extended to the Dayton and 

Hudson department stores in late summer 2001, thereby removing 

all vestiges of the former name of Target Corp., Dayton 

Hudson Corp. 


Corporate: Robert Ulrich, chmn & CEO; Michael Francis, sr 

VP-mktg. 

Department Store Division: 700 on the Mall, Minneapolis, 

Minn. 55402/Phone: (612) 375-2200. Jeff Turner, dir-creative svcs; 

Katie Erickson, VP-mktg & visual. 

Arnold Communications, Boston. Jerrie Van Gelder, exec VPgrp 

acct dir; Denise Rosenblum, sr VP & mgmt super. 

Media svcs: Haworth Marketing & Media, Minneapolis. Gary 

Tobey, CEO. 

Mervyn’s: 22301 Foothill Blvd., Hayward, Calif. 94541/Phone: 

(510) 727-3000. Frank Castiglione, VP-mktg; Lee Walker, creative 

dir. 

In-house. 


Tobey, CEO. 

Target Stores: 33 S. Sixth St., Minneapolis, Minn. 55402/Phone: 

(612) 304-6064. Michael Francis, sr VP-mktg; Eric Erickson, creative 

dir. 

Fame, Minneapolis. Tina Wilcox, pres. 

Peterson Milla Hooks, Minneapolis. Betsy Treinen, acct super. 


Tobey, CEO. 

16 Toyota Motor Corp. 



Magazine . . . . . . . . . . . . . . . . .$194,826 $183,161 6.4 


Newspaper . . . . . . . . . . . . . . . . . .20,315 9,206 120.7 


Outdoor . . . . . . . . . . . . . . . . . . . . .6,929 4,946 40.1 

Network TV . . . . . . . . . . . . . . . .241,587 227,478 6.2 

Spot TV . . . . . . . . . . . . . . . . . . .225,670 201,177 12.2 

Syndicated TV . . . . . . . . . . . . . . . .1,299 4,139 -68.6 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 9,770 NA 


Unmeasured media . . . . . . .484,099 404,777 19.6 

Total . . . . . . . . . . . . . . . . . . . .1,273,944 1,124,381 13.3 


Toyota vehicles . . . . . . . . . . . .605,680 569,768 6.3 

Lexus vehicles . . . . . . . . . . . . . .183,919 139,827 31.5 



Sales . . . . . . . . . . . . . . . . . . . . .$119,022 $114,066 4.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .6,115 4,346 40.7 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .43,508 40,737 6.8 

Operating income . . . . . . . . . . . . . .1,763 1,438 22.6 


Automotive . . . . . . . . . . . . . . . . .106,211 100,081 6.1 

Financial svcs . . . . . . . . . . . . . . . . .5,174 4,817 7.4 

Headquarters 

Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, 

Japan 471-71/Phone: 81-565-28-2121. 

Toyota Motor Sales USA/19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 468-4000. 

Notes 



Corporate: Fujio Cho, pres-Toyota Motor Corp.; Yoshimi Inaba, 

pres & CEO-Toyota Motor Sales USA; James E. Press, exec VP 

& chief operating officer-Toyota Motor Sales USA. 

Oasis Advertising, New York. Paul Bernasconi, ptnr & creative 

dir. 

Lexus Division: 19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 328-2075. Denny Clements, grp VP & gm; 

Tony Fujita, VP-svc, parts & customer satisfaction; Michael 

Wells, VP-mktg mgr; Robert Maling, VP-sls & dealer devel; 

Robin Pisz, natl interactive mktg mgr; Lynda Eguchi, media mgr; 

Barry Jay, creative mgr. 

Team One, El Segundo, Calif. Brian Sheehan, co-chmn & 

CEO; Tom Cordner, co-chmn & creative dir; Cheryl Mordini, 

mgmt dir. 

Hispanic adv: Conill Advertising, Torrance, Calif. Nancy 

Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, 

acct super. 

Toyota Division: 19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 468-4000. Donald V. Esmond, grp VP & gm; 

Steve Sturm, VP-mktg; Alan H. DeCarr, VP-sls; Scott Grant, natl 

adv mgr; Steve Jett, natl car adv mgr; Kevin Higgins, natl truck 

adv mgr; Larry Distler, natl direct comms mgr. 

Saatchi & Saatchi, Torrance, Calif. Scott Gilbert, pres & CEO; 

Bill Gordon, car acct dir; Liz Silvi, truck acct dir; Mark Bilfield, 

dir-integrated mktg. 

Hispanic adv: Conill Advertising, Torrance, Calif. Nancy 

Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, 

acct super-trucks & suvs; Teri Quinones, acct super-cars. 

33 Tricon Global 

Restaurants 



Magazine . . . . . . . . . . . . . . . . . . . .$359 $1,076 -66.6 


Newspaper . . . . . . . . . . . . . . . . . . . .755 1,405 -46.2 


Outdoor . . . . . . . . . . . . . . . . . . . . . .5,153 4,809 7.1 

Network TV . . . . . . . . . . . . . . . .301,300 287,897 4.7 

Spot TV . . . . . . . . . . . . . . . . . . . .191,431 191,621 -0.1 

Syndicated TV . . . . . . . . . . . . . . . . .237 7,754 -96.9 


Network radio . . . . . . . . . . . . . . . . . .104 45 132.0 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 274 NA 

Yellow Pages . . . . . . . . . . . . . . . . . . .NA 6,352 NA 



Total . . . . . . . . . . . . . . . . . . . . .865,158 858,987 0.7 


Taco Bell restaurants . . . . . . . .214,630 206,523 3.9 

KFC restaurants . . . . . . . . . . . . . .195,211 218,847 -10.8 

Pizza Hut restaurants . . . . . . . . .151,563 125,703 20.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$22,159 $21,762 1.8 

Earnings . . . . . . . . . . . . . . . . . . . . . . .413 627 -34.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .14,514 14,516 0.0 

Operating income . . . . . . . . . . . . . . .742 828 -10.4 

Headquarters 

Tricon Global Restaurants/1441 Gardiner Lane, Louisville, Ky. 

40213/Phone: (502) 874-8300. 


Corporate: David Novak, CEO. 

Media buying: Media Edge, New York. Denise Weimann, sr 

VP, natl bdcast dir. 

KFC Corp.: 1441 Gardiner Lane, Louisville, Ky. 40213/ Phone: 

(502) 874-8300. Cheryl Bachelder, pres & chief concept officer; 

Peter Foulds, chief adv officer; John Gilbert, chief mktg officer; 

Matt Kelly, VP-mktg; Nadine Brewer, sr dir-cons insights; 

Denise Cumberland, dir-media. 

BBDO Worldwide, New York. Jeff Mordos, chief operating 

officer; Jim Santora, sr VP, acct dir. 

Pizza Hut: 14841 Dallas Pkwy., Dallas, Texas 75240/Phone: (972) 

338-7700. Randy Gier, chief mktg officer; Larry Dykstra, VP-cons 

insights & strat; Sean Gleason, Sr., dir-adv; Melissa McDonell, 

VP-customer comm; Bill Cashman, dir, partnership mktg; 

Wayne Walker, sr coach, sls & mktg; Rich Matteson, dir, brand 

mktg; Kristan Miller, dir, prod mktg. 

BBDO Worldwide, New York. Stuart Pearlman, exec VP, sr 

acct dir; Tom Sebok, exec VP, mg dir. 

Consumer promos, kids adv, prod & packaging devel, retail 

mktg: TLP, Dallas. Mike Baker, mg part; Scott Hudgins, grp acct 

dir-field offices. 

Media buying-natl: Media Edge, Dallas. Denise Weimann, sr 

VP, natl bdcast dir. 

Taco Bell: 17901 Von Karman, Irvine, Calif. 92614/Phone: (949) 

863-4500. Emil Brolick, pres & chief concept officer; Greg Creed, 

chief mktg officer; Debbie Myers, VP-media svcs & entertainment. 

FCB Worldwide, San Francisco. Geoff Thompson, chmn & 

creative dir; Brendan Ryan, CEO; Bob Gale, acct dir; Greg Sieck, 

exec VP, grp acct dir. 

Media buying-spot: Initiative Group, Los Angeles. Wanda 

Machado, natl bdcast super & spot acct mgr. 

Media buying-network: Media Edge, New York. Denise 

Weimann, sr VP, natl bdcast dir; Elizabeth O’Brien, grp super. 

Local bdcast buying: Initiative Media North America, New 

York. Lawrence Orell, exec VP, gm. 

13 Unilever 



Magazine . . . . . . . . . . . . . . . . .$130,746 $130,473 0.2 


Newspaper . . . . . . . . . . . . . . . . . . . .839 1,449 -42.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .601 884 -32.0 

Network TV . . . . . . . . . . . . . . . .313,457 299,260 4.7 

Spot TV . . . . . . . . . . . . . . . . . . . .64,939 46,081 40.9 

Syndicated TV . . . . . . . . . . . . . .95,065 96,118 -1.1 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,591 NA 



Total . . . . . . . . . . . . . . . . . . .1,453,578 1,225,876 18.6 


Slim-Fast diet products . . . . . .106,060 99,587 6.5 

Dove soap . . . . . . . . . . . . . . . . . .84,965 58,264 45.8 

Lipton teas & foods . . . . . . . . . .66,695 32,202 107.1 

Caress soaps & toiletries . . . . . .38,248 25,658 49.1 

Thermasilk haircare . . . . . . . . . . .31,722 62,234 -49.0 

Degree antiperspirant 

& deodorant . . . . . . . . . . . . . . .24,901 31,799 -21.7 

Ponds facial cleansers . . . . . . . .24,596 37,355 -34.2 

Vaseline skin care products . . . . .21,011 3,588 485.6 

Lever soaps . . . . . . . . . . . . . . . . .19,646 23,824 -17.5 

Salon Selectives haircare . . . . . .19,635 15,921 23.3 

Brummel & Brown spreads . . . . .17,435 9,194 89.6 

Thomas’ bagels 

& English muffins . . . . . . . . . .17,242 15,298 12.7 

Hellmann’s mayonnaise . . . . . . . .16,416 4,883 236.2 

Wisk laundry det . . . . . . . . . . . . .15,243 8,270 84.3 

Wish-Bone salad dressings . . . . .15,235 8,586 77.4 

Suave haircare . . . . . . . . . . . . . . . .15,105 22,234 -32.1 

Entenmanns bakery products . . .14,110 5,963 136.6 

Eternity fragrance & toiletries . .13,289 8,693 52.9 

Finesse haircare . . . . . . . . . . . . . .11,689 22,233 -47.4 

Breyers ice cream . . . . . . . . . . . . . .11,511 1,605 617.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$44,721 $43,690 2.4 

Earnings . . . . . . . . . . . . . . . . . . . . .1,028 2,934 -65.0 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,822 9,358 15.6 



Foods . . . . . . . . . . . . . . . . . . . . . .22,235 21,536 3.2 

Personal care . . . . . . . . . . . . . . . .11,692 11,303 3.4 

Home care 

& professional cleaning . . . . .9,544 9,642 -1.0 

Headquarters 

Unilever/Unilever House, Blackfriars, London, EC4P 4BQ , 

United Kingdom/Phone: 44-207-822-5252. 

Unilever/P.O. Box 760, 3000 DK, Rotterdam, Netherlands/ 

Phone: 31-10-217-4000. 

Unilever/390 Park Ave., New York, N.Y. 10022/Phone: (212) 888- 

1260.



Corporate: Niall FitzGerald, chmn; Antony Burgmans, chmn; 

Brad Simmons, VP-media, U.S.. 

Ben & Jerry’s Homemade: 30 Community Dr., South 

Burlington, Vt. 05403-6828/Phone: (802) 846-1500. Yves Couette, 

CEO; Walt Freese, dir-mktg. 

In-house. 

Good Humor-Breyers: 909 Packerland Dr., Green Bay, Wis. 

54303/Phone: (920) 499-5151. Eric Walsh, pres; Terry Olson, VPmktg. 

Breyers All Natural, Klondike, Popsicle: Ogilvy & Mather 

Worldwide, Chicago. Vivian Rowden, sr ptnr & grp acct dir. 

Good Humor: McCann-Erickson Worldwide, New York. 

Linda Luca, sr VP & grp mg dir. 

Home & Personal Care: 33 Benedict Pl., Greenwich, Conn. 

06836/Phone: (203) 661-2000. Charles B. Strauss, pres-Home & 

Personal Care, N. Amer.; Natalie Danysh, VP-strategic plng; John 

Achenbaum, gm-hair bus team; Stan Cook, gm-deodorant bus 

team; Randy Quinn, gm-skin team; William Knees, VP-brand 

devel, laundry; Marie-Anne Aymerich, VP-brand devel, skin; 

Bill Littlefield, gm-specialty bus team; Bob Shipley, gm-laundry 

bus team; Andrew Gross, VP-brand devel, laundry; Esther Lem, 

VP-brand devel, deodorant; Robert Blanc, dir-brand devel, specialty; 

Laura Klauberg, VP-mktg comms resources; Kelley 

Campbell, media mgr-HPC, Greenwich; MaryBeth Berkson, 

media mgr-HPC, Chicago. 

Lever 2000, Salon Selectives, ThermaSilk: J. Walter Thompson 

USA, New York & Chicago. Patrick Corry, sr ptnr; Cathy 

Lennox, mg dir; Kim Ammick-Mitchell, acct dir; Doug Cohen, 

acct dir. 

All, Snuggle, Surf, Wisk: Lowe, Lintas & Partners, New York. 

Michael Baer, exec VP & mg dir. 

Caress, Sunlight: BBDO Worldwide, New York. Janet Presley, 

sr VP & acct dir; Catherine Bol, acct super. 

Degree, Finesse: DDB Worldwide, Chicago. Pam Mikulec, sr 

VP & grp acct dir; Susan Lulich, acct super. 

Dove, Brut, Pond’s, Suave: Ogilvy & Mather Worldwide, New 

York & Chicago. Vivian Rowden, sr ptnr & grp acct dir; Bob 

Hay, exec grp dir. 

Q-Tips, Mentadent: Agency in review. 

Vaseline Intensive Care: McCann-Erickson Worldwide, New 

York. Linda Luca, sr VP & grp mg dir; Mary Ann Dalgleish, sr 

VP & mgmt rep. 

Media svcs: MindShare, New York. Mike Styles, AOR dir; 

Nadine McHugh, strategic plng dir; Jill Langan, strategic plng 

dir. 

Slim-Fast Foods Co.: 777 S. Flagler Dr., West Tower, Ste. 1400, 

West Palm Beach, Fla. 33401/Phone: (561) 833-9920. Mark Covent, 

pres; Joanne Moscato, interactive dir. 

Grey Worldwide, New York. Ken Levy, exec VP-acct mgmt. 

Unilever Bestfoods: 800 Sylvan Ave., Englewood Cliffs, N.J. 

07632/Phone: (201) 567-8000. Neil Beckerman, pres; Matt 

Shattock, sr VP & chief operating officer; David Landers, sr VPsls; 

Mike Bauer, VP & gm-margarines & spreads; John Caron, 

VP & gm-beverages; Bruce Hillenbrand, VP & gm-dressings; 

Bauke Rouwers, VP & gm-savory; John M. Heil, VP-Lawry’s; 

Lisa Klauser, VP-cons activation; Donna Goldfarb, sr dir-cons & 

mkt insight; Phyllis Joseph, sr mgr-comms channel plng. 

Brummel & Brown, Country Crock, Imperial: Stone & 

Simons, Detroit. Douglas Stone, exec VP. 

Hellmann’s/Bestfoods, Wish-Bone: Lowe Lintas & Partners, 

New York. Michael Baer, exec VP mg dir. 

I Can’t Believe It’s Not Butter, Promise, Skippy, Take Control: 

McCann-Erickson Worldwide, New York. Linda Luca, sr VP & 

grp dir. 

Knorr: Agency in review. 

Lawry’s: Dailey & Associates, Los Angeles. Jeanne Case, sr 

VP. 

Lipton beverages & Ragu sauces: J. Walter Thompson USA, 

New York. Stephanie Hancock, sr ptnr & mg dir. 

Lipton soups & prepared meals: Bartle Bogle Hegarty, New 

York. Bruce Winterdon, acct dir. 

Media svcs: MindShare, New York. Mike Styles, AOR dir. 

Unilever Cosmetics International: 725 Fifth Ave., New York, 

N.Y. 10022/Phone: (212) 759-8888. Paulanne Mancuso, pres & 

CEO; Marisa Thalberg, VP-global adv & production. 

Calvin Klein cosmetics & fragrances: In-house. 

84 U.S. dairy producers, 

processors 



Magazine . . . . . . . . . . . . . . . . . .$58,412 $72,113 -19.0 


Newspaper . . . . . . . . . . . . . . . . . . . .442 609 -27.5 


Outdoor . . . . . . . . . . . . . . . . . . . . .8,957 15,730 -43.1 

Network TV . . . . . . . . . . . . . . . . .35,340 33,412 5.8 

Spot TV . . . . . . . . . . . . . . . . . . . .45,922 40,870 12.4 

Syndicated TV . . . . . . . . . . . . . . . . . .168 8,164 -97.9 





Internet . . . . . . . . . . . . . . . . . . . . . . .NA 95 NA 



Total . . . . . . . . . . . . . . . . . . . .348,903 373,794 -6.7 


Milk . . . . . . . . . . . . . . . . . . . . . . . .70,282 64,747 8.5 

Cheese . . . . . . . . . . . . . . . . . . . . .41,087 39,596 3.8 

Headquarters 

Dairy Management Inc./O’Hare International Center/10255 W. 

Higgins Rd., Ste. 900, Rosemont, Ill. 60018-5616/Phone: (847) 803- 

2000. 

Notes 

U.S. dairy producers, processors is an amalgam of ad spending 

from two government check-off programs that support milk 

marketing programs. These two integrated their programs in 

1998. The producers side is Dairy Management Inc., and the 

processors side is the National Fluid Milk Processor Promotion 

Board. The board is responsible for the MilkPEP program (the 

long-running milk mustache ad campaign), and Dairy 

Management handles the "Got Milk" campaign. 


Corporate: Thomas Gallagher, CEO; Julian Toney, exec VPdomestic 

mktg; Kevin Burkum, VP-cheese mktg; Steve 

Fauntleroy, VP-milk mktg. 

California Milk Advisory Board: 3800 Cornucopia Way/Ste D, 

Modesto, Calif. 95358/Phone: (209) 525-6875. Stan Andre, CEO; 

Nancy Fletcher, dir-comm svcs; Michael Freeman, dir-adv svcs. 

Real California cheese, fluid milk prods, butter, ice cream: 

Deutsch, Los Angeles. Mike Sheldon, exec VP, gm. 

Real California cheese, fluid milk prods, butter, ice cream: 

McCann-Erickson Worldwide, San Francisco. Lynne Scott, VPmedia. 

Dairy Management: O’Hare International Center, 10255 W. 

Higgins Road, Suite 900, Rosemont, Ill. 60018-5616/Phone: (847) 

803-2000. 

Cheese Creative & Media plng: DDB Worldwide, Chicago. 

Bob Klein, grp acct dir. 

Cheese Retail Promo: J. Brown & Associates, Chicago. Fred 

Graf, VP & mgmt super. 

Cheese Foodservice: Bozell FoodWorks, Chicago. Maggie 

Reynolds, mgmt super. 

Cheese Media Buying: Bozell Worldwide, New York. Lillian 

Kennedy, media dir. 

Cheese PR: Edelman Worldwide, Chicago. Jill Adams 

McDonough, exec VP. 

Dry Dairy Ingredients: Tucker-Knapp, Schaumburg, Ill. David 

Laurenzo, VP-client svcs. 

Fluid Milk Creative & Media: Bozell, New York. Sal Taibi, sr 

ptnr & acct dir. 

Fluid Milk Retail Promos: Flair Communications Agency, 

Chicago. Allyn Miller, pres; Susan, acct super. 

Fluid Milk PR: BSMG Marketing Communications, Chicago. 

Kathy Calhoun, pres; Janet Cabot, deputy mgr; Amy Colton, 

acct super. 

REAL seal: In-house. 

National Fluid Milk Processor Promotion Board: 1250 H St. 

N.W., Ste. 950, Washington, D.C. 20005/Phone: (202) 737-0153. 

Kurt Graetzer, CEO; Tom Nagle, VP-mktg; Amy Heinemann, 

dir-mktg. 

Bozell, New York. David Bell, CEO-True North; Tom 

Bernardin, pres-Bozell NY opers; Sal Taibi, sr ptnr & acct dir; 

Val Strenk, acct sup. 

Oregon Dairy Products Commission: 10505 S.W. Barbur Blvd., 

Portland, Ore. 97219/Phone: (503) 229-5033. Sheldon Pratt, CEO; 

Michelle Ruby, dir-comms; Margaret Kern, dir-mktg. 

JohnsonSheen Advertising, Portland, Ore. Mark Hett, dir 

client svc. 

Washington Dairy Products Commission: 4201 198th St. S.W., 

ste.101, Lynnwood, Wash. 98036/Phone: (425) 672-0687. Steve 

Matzen, gm; Debra French, dairy, nutrition & mktg mgr; Blair 

Thompson, comms mgr. 

Media Buying: Media Plus, Seattle. Laurie McManus, media 

buyer. 

Wisconsin Milk Marketing Board: 8418 Excelsior Dr., Madison, 

Wis. 53717/Phone: (608) 836-8820. James Robson, CEO; Ric 

Johnson, sr VP-mktg; Bill Drew, VP-mktg; Ken Olsen, VP-foodservice 

mktg. 

Foodservice, Retail Cheese, Fluid Milk: Stephan & Brady, 

Madison, Wis. Lisa Hartman, sr VP & acct dir. 

18 U.S. Government 



Magazine . . . . . . . . . . . . . . . . . .$74,021 $68,986 7.3 


Newspaper . . . . . . . . . . . . . . . . .35,446 46,935 -24.5 


Outdoor . . . . . . . . . . . . . . . . . . . . . .7,189 9,102 -21.0 

Network TV . . . . . . . . . . . . . . . . .281,128 239,127 17.6 


Spot TV . . . . . . . . . . . . . . . . . . . .59,765 40,455 47.7 

Syndicated TV . . . . . . . . . . . . . . . .38,121 17,674 115.7 


Network radio . . . . . . . . . . . . . . .39,625 12,704 211.9 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 4,533 NA 



Total . . . . . . . . . . . . . . . . . . .1,246,344 1,010,810 23.3 


Office of National Drug Control . .114,857 112,554 2.0 

U.S. Census Bureau . . . . . . . . .100,508 9,486 959.6 

U.S. Army . . . . . . . . . . . . . . . . . .98,428 93,157 5.7 

U.S. Postal Service . . . . . . . . . . .96,631 115,001 -16.0 

U.S. Air Force . . . . . . . . . . . . . . .48,909 24,277 101.5 

U.S. Mint . . . . . . . . . . . . . . . . . . .44,766 9,995 347.9 

U.S. Navy . . . . . . . . . . . . . . . . . . .30,055 40,799 -26.3 

Amtrak . . . . . . . . . . . . . . . . . . . . .28,427 30,849 -7.9 

H.U.D . . . . . . . . . . . . . . . . . . . . . . .23,614 25,776 -8.4 

U.S. Marines . . . . . . . . . . . . . . . .23,320 20,549 13.5 

National flood insurance . . . . . . .18,319 14,466 26.6 

Notes 

Among those killed in the Sept. 11 terrorist attack on the 

Pentagon was Lt. Gen. Timothy J. Maude, 53, deputy chief of 

staff-personnel for the Deptarment of the Army. He was one of 

the Army's top marketing executives. 


Air National Guard: ANG/DPRF, Ste 10415, 1411 Jefferson Davis 

Hwy., Arlington, Va. 22202/Phone: (703) 607-3248. Maj. Michael 

Law, chief-recruiting & retention adv. 

Laughlin, Marinaccio & Owens, Arlington, Va. Kate 

Matwiczyk, acct exec. 

Amtrak: 10 G St., N.E./Ste. 3E-562, Washington, D.C. 

20002/Phone: (202) 906-4806. David Lim, VP-mktg & brand 

mgmt; Joyce Greene, acting sr dir-adv & brand mgmt. 

Ogilvy & Mather, New York. Jeff McClelland, sr ptnr. 

Multicultural mktg: Chisholm-Mingo Group, New York. 

William McGugins, VP & grp acct dir. 

Promotions: E. James White Communications, Herndon, Va. 

Matthew C. White, pres. 

Sports marketing: Source Communications, Hackensack, N.J. 

Lawrence Rothstein, pres. 

Army National Guard: NGB-ASM/1411 Jefferson Davis Hwy, 

Arlington, Va. 22202/Phone: (703) 607-3563. Col. Keith Peinhardt, 

chief-Army National Guard recruiting & retention div; Maj. 

Michael Jones, chief-adv & mktg. 

Laughlin, Marinaccio & Owens, Arlington, Va. Andy Blenkle, 

acct super. 

Central Intelligence Agency: CIA Recruitment Center, 

Washington, D.C. 20505/Phone: (703) 482-0623. 

Recruitment adv: In-house. 

Department of the Army: Office of the Assistant Secretary of 

the Army, Marketing Strategy Group, Washington, D.C. 

20310/Phone: (703) 693-4973. Reginald J. Brown, asst secretary- 

Army manpower & reserve affairs; Barry N. Lipsy, chief mktg 

officer. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP & acct 

dir. 

Department of Transportation: U.S. Coast Guard Recruiting, 

4200 Wilson Blvd., Ste. 730, Arlington, Va. 22203-1804/Phone: 

(202) 493-6682. Mauro Cooper, chief-recruit adv. 

Post & Partners, New York. Fred Morris, mgmt super; Ann 

Emmerling, media buyer. 

Federal Emergency Management Agency: 500 C St., S.W., 

Washington, D.C. 20472/Phone: (202) 566-1600. Harriette 

Kinberg, dir, mktg div; Amie Ware, insurance mktg specialist. 

Natl flood insurance program: Bozell, New York. Tim Thom, 

prod mgr. 

Housing & Urban Development: 451 Seventh St. S.W., Room 

9166, Washington, D.C. 20410/Phone: (202) 708-0317. Kit Rodkey, 

government tech monitor; Meg Burns, prog support dir. 

Federal Housing Administration: BBDO South, Atlanta. Janis 

Miller, VP-mgmt super. 

Joint Recruiting Adv Program: 1600 Wilson Blvd., Ste. 400, 

Arlington, Va. 22209/Phone: (703) 696-5822. Peter Wehmann, 

chief, Joint Advertising & Marketing Research Div; Capt. Joe 

Allegretti, chief-adv opers, Air Force liaison; Lt. Bess Howard, 

Coast Guard liaison, program mgr; Lt. Warren Heiser, Navy liaison, 

program mgr; Lt. Maurice Brown, Marine liaison, program 

mgr. 


U.S. Air Force: Air Force Recruiting Service RSM, 550 D St. W., 

Ste. 1, Randolph AFB, Texas 78150-4527/Phone: (210) 652-4701. 

Brig. Gen. Duane W. Deal, cmdr, Air Force recruiting svc; Col. 

Darrel R. Greer, vice cmdr; Col. Marianne R. Rogers, chief, 

mktg div; Tim Talbert, deputy chief, mktg div. 

GSD&M, Austin, Texas. Lee Pilz, acct dir. 

Hispanic mktg: Dieste & Partners, Dallas. David Ravelo, acct 

dir.


Database mgmt: Targetbase, Irving, Texas. Shannon Stapp, dir 

client svcs. 

Interactive: Tribal DDB, Dallas. Jeff Erickson, acct exec. 

U.S. Air Force Reserve: HQAFRC/RSA, 1000 Corporate Pointe, 

Warner Robins, Ga. 31088/Phone: (478) 327-0161. Col. Francis M. 

Mungavin, dir-recruiting; Lt. Col. Dirk A. Palmer, chief-adv; 

Chief Master Sgt. R. Eric Snipes, superintendent-adv branch. 

TMP Worldwide, Atlanta. Ron Blum, natl dir; Dan Jones, dirmilitary 

accounts; Byron Galway, genl acct mgr. 

U.S. Army Recruiting Command: Adv & Public Affairs Office, 

Fort Knox, Ky. 40121-2726/Phone: (502) 626-0141. Maj. Gen. 

Dennis Cavin, commanding gen & dir-adv & public affairs; Col. 

Thomas Nickerson, dir-adv & public affairs. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. 

Hispanic mktg: Cartel Creativo, San Antonio. Victoria Varela 

Hudson, pres-dir of strategic plng. 

African-American mktg: Images USA, Atlanta. Bob McNeil, 

pres. 

U.S. Army Reserve: Office of the Chief, Army Reserve, 

Washington, D.C. 20310/Phone: (703) 601-4759. Col. Gary Profit, 

dir, public affairs & liaison div; Lt. Col Mark Zimmer, mktg officer; 

Maj. Lora Tucker, mktg officer. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. 

U.S. Army ROTC Cadet Command: Director of Marketing & 

Public Affairs, U.S. Army Cadet Command, Building 56, Fort 

Monroe, Va. 23651-5000/Phone: (757) 727-4597. Col Rodney Davis, 

dir-mktg & adv, public affairs directorate. 

Leo Burnett USA, New York. Ray DeThorne, exec VP-acct 

dir. 

U.S. Marine Corps: Marine Corps Recruiting Command, 3280 

Russell Rd., Quantico, Va. 22134/Phone: (703) 784-9400. Maj. Gen. 

Jerry Humble, commanding gen; Lt. Col. James Kuhn, asst chief 

of staff-adv. 

J. Walter Thompson USA, Atlanta. Rob Cherof, sr ptnr, grp 

acct dir & dir-bus devel. 

U.S. Navy: Navy Recruiting Command, 5722 Integrity Drive 

Bldg. 784, Millington, Tenn. 38054/Phone: (901) 874-9007. Rear 

Adm. George E. Voelker, commander-Navy recruiting command; 

Capt. L.L. Musto, dir-adv & mktg dept. 

Campbell-Ewald, Warren, Mich. Kathleen M. Donald, sr VPgrp 

acct super. 

African-American mktg: Chisholm-Mingo Group, New York. 

Austin Patrick, VP-grp acct dir. 

Hispanic mktg: Accent Marketing, Miami. Lisette Hoyo, acct 

super. 

U.S. Postal Service: Office of Advertising, 1735 N. Lynn St, 

Arlington, Va. 22209/Phone: (703) 292-3521. Larry Speakes, asst to 

postmaster genl. 

Leo Burnett USA, Chicago. Jim Boudreau, VP-acct dir; Kati 

Fritzsche Sciortino, VP-sr planner. 

African-American mktg: Chisholm-Mingo Group, New York. 

Sam Chisholm, chmn & CEO. 

Asian-American mktg: A Partnership, New York. Jeannie 

Yuen, pres-CEO; Ronnie Fok, media dir. 

Direct mktg, sales support: FCBi, New York. Laird Stiefvater, 

sr VP-grp mgmt dir; Paul Slovak, sr VP-grp mgmt dir. 

Hispanic mktg: Bravo Group, New York. Linda DeJesus, sr 

VP-mg partner; John Sosa, acct super. 

Media plng & buying: MediaCom, New York. Sal Sannino, 

VP-assoc media dir; Larry Swyer, exec VP-grp media dir. 

Retail, POP, in-store promo: Frankel, Chicago. Kathy 

Hartman, sr VP-dir client svcs; Debby Robertson, traffic mgr. 

White House Drug Policy Office: 750 17th St. NW, Washington, 

D.C. 20503/Phone: (202) 395-6794. Alan Levitt, dir-National Youth 

Anti-Drug media campaign; Kendall Oliphant, adv svcs head. 

Various agencies (creative work coordinated through 

Partnership for a Drug-Free America and the Ad Council). 

Media buying & plng: Agency in review. 

10 Verizon 

Communications 



Magazine . . . . . . . . . . . . . . . . . . . .$4,119 $11,727 -64.9 


Newspaper . . . . . . . . . . . . . . . .303,303 140,633 115.7 


Outdoor . . . . . . . . . . . . . . . . . . . .12,884 8,000 61.1 

Network TV . . . . . . . . . . . . . . . . .15,849 1,691 837.6 

Spot TV . . . . . . . . . . . . . . . . . . . .287,416 83,569 243.9 


Cable TV networks . . . . . . . . . . . .1,344 127 959.2 



Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,876 NA 



Total . . . . . . . . . . . . . . . . . . . .1,612,893 977,489 65.0 


Verizon telephone services . . .736,757 324,860 126.8 



Sales . . . . . . . . . . . . . . . . . . . . .$64,707 $58,194 11.2 

Earnings . . . . . . . . . . . . . . . . . . . . .11,797 8,260 42.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .62,066 55,802 11.2 



Domestic telecom . . . . . . . . . . . .42,597 41,075 3.7 

Domestic wireless . . . . . . . . . . . .14,194 7,632 86.0 

Information services . . . . . . . . . . .4,031 3,971 1.5 

International . . . . . . . . . . . . . . . . . .1,976 1,714 15.3 

Headquarters 

Verizon Communications/1095 Ave. of the Americas, New York, 

N.Y. 10016/Phone: (212) 395-2121. 

Notes 

Bell Atlantic Corp. and GTE Corp. merged in June 2000 to form 

Verizon Communications. 


Corporate: Charles R. Lee, chmn & co-CEO; Ivan Seidenberg, 

pres & co-CEO; Jody Bilney, sr VP-brand mgmt & mktg 

comms; Pip Muir, VP-cons mktg comms; Monte Beck, VP-bus 

mktg comms; William McCarron, VP-media svcs & sponsorships; 

Donald Klika, exec dir-brand identity, naming & corp 

adv; Chris Murphy, exec dir-brand strategy & positioning devel. 

Lowe Lintas & Partners, New York. Jack McCauley, mg dir & 

exec VP. 

Tierney Communications, Philadelphia. Steve DiNardo, VPacct 

dir. 

African-American adv: Burrell Communications Group, 

Chicago. McGhee Williams, exec VP. 

Direct mktg: Draft Worldwide, New York. Nancy Grebey, 

exec VP. 

Hispanic adv & media buying: La Agencia de Orci y 

Asociados, Los Angeles. Roberto Orci, pres; Leon Potasinski, sr 

VP & media dir. 

Media buying: Verizon Media at Zenith (joint venture Zenith 

Media & Draft Worldwide), New York. Wendy Marquardt, pres; 

Kim Kadlec, sr VP & dir client svcs. 

Verizon Information Services: Verizon Place, W. Airfield Dr., 

DFW Airport, Texas 75261-9810/Phone: (972) 453-7000. Patrick 

Marshall, grp VP-mktg; Marilyn Burrows, exec dir-mktg. 

Deutsch, New York. Adam Levine, exec VP & brand dir. 

Hispanic adv: Casanova Pendrill Publicidad, Irvine, Calif. 

Robin Robert, acct dir. 


Media & Draft Worldwide), New York. Wendy Marquardt, pres; 

Kim Kadlec, sr VP & dir-client svcs. 

Verizon Wireless: 180 Washington Valley Rd., Bedminster, N.J. 

07921/Phone: (908) 306-7000. Dennis F. Strigl, pres & CEO; 

Lowell McAdam, exec VP & chief operating officer; John 

Stratton, VP & chief mktg officer. 

Bozell Group, New York. John Mittnacht, sr ptnr-acct svcs; 

Rich Levy, deputy creative dir. 


Mich. Thom Gruhler, sr VP & acct grp dir. 

Hispanic adv: Montemayor y Asociados, San Antonio. Thom 

Gruhler, sr VP & grp acct dir. 


Media & Draft Worldwide), New York. Wendy Marquardt, exec 

VP & dir client svcs; Elizabeth Fox, sr VP & dir client svcs. 

20 Viacom 



Magazine . . . . . . . . . . . . . . . . .$103,610 $88,228 17.4 


Newspaper . . . . . . . . . . . . . . . . .101,765 113,335 -10.2 


Outdoor . . . . . . . . . . . . . . . . . . . .18,932 18,768 0.9 

Network TV . . . . . . . . . . . . . . . . .123,154 115,273 6.8 

Spot TV . . . . . . . . . . . . . . . . . . .147,845 192,985 -23.4 

Syndicated TV . . . . . . . . . . . . . . .41,644 41,758 -0.3 


Network radio . . . . . . . . . . . . . . .13,452 10,556 27.4 


Internet . . . . . . . . . . . . . . . . . . . . .12,392 5,362 131.1 



Total . . . . . . . . . . . . . . . . . . .1,220,949 1,189,684 2.6 


Paramount movies . . . . . . . . . .324,400 315,500 2.8 

Blockbuster video stores . . . . .116,839 145,946 -19.9 

CBS TV network . . . . . . . . . . . . .72,867 65,475 11.3 

Showtime cable TV network . . .36,412 29,585 23.1 

Sonicnet.com music info online . .17,062 0 NA 

MTV cable TV network . . . . . . . .15,198 8,048 88.8 

VH1 cable TV network . . . . . . . . . .11,971 16,244 -26.3 



Sales . . . . . . . . . . . . . . . . . . . . .$20,044 $12,859 55.9 

Earnings . . . . . . . . . . . . . . . . . . . . . .-816 334 NA 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .16,428 10,207 60.9 


Television . . . . . . . . . . . . . . . . . . . .5,382 2,352 128.8 

Video . . . . . . . . . . . . . . . . . . . . . . .4,960 4,464 11.1 

Cable networks . . . . . . . . . . . . . . .3,895 3,046 27.9 

Infinity . . . . . . . . . . . . . . . . . . . . . .2,765 NA NA 

Entertainment . . . . . . . . . . . . . . . .2,758 2,666 3.5 

Publishing . . . . . . . . . . . . . . . . . . . . .596 611 -2.5 

Online . . . . . . . . . . . . . . . . . . . . . . . . .101 30 236.7 

Headquarters 

Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258- 

6000. 

Notes 

On January 23, 2001, the Company completed its acquisition of 

BET Holdings for a total purchase price of approximately $3.0 

billion. 


Corporate: Sumner Redstone, chmn & CEO; Mel Karmazin, 

pres & chief operating officer; Pam van der Lee, VP-mktg; Terri 

Helton, sr VP-mktg, Viacom cons prods. 

BET: 1 BET Plaza, 1235 W. Street NE, Washington D.C., 

20018/Phone: (202) 608-2000. Robert L. Johnson, chmn & CEO; 

Debra Lee, pres & chief operating officer; Louis Carr, exec VPmedia 

sales; Lee Chaffin, sr VP-affiliate sales & mktg; Kelli 

Richardson, exec VP-corp mktg & comms; Rayna Swann, VPadv 

& media. 

In-house. 

Blockbuster Entertainment: 1201 Elm St., Dallas, Texas 

75270/Phone: (214) 854-3000. John Antioco, chmn & CEO; Nigel 

Travis, pres & chief operating officer; Jim Notarnicola, exec VP 

& chief mktg officer; Dean Wilson, chief merch officer; George 

Williams, sr VP-mktg; Marva Cathey, VP-adv New Media div; 

Scott Parks, VP-adv & promo devel. 

Doner, Southfield, Mich. Kevin Weinman, exec VP, acct mgmt 

dir. 

J. Walter Thompson USA, Chicago. Jill Rhiner, sr ptnr, acct 

dir. 

Hispanic adv: Bravo Group, Miami. Mary Miqueli, sr VP, gm. 

Media buying: Camelot Communications, Dallas. Tom 

Kalahar, CEO. 

CBS Television: 51 W 52nd St., New York, N.Y. 10019/Phone: 

(212) 975-4321. Leslie Moonves, pres & CEO; Joe Abruzzese, pressales; 

Joann Ross, exec VP-sales; George Schweitzer, exec VPmktg 

& comms. 

DVC, Morristown, N.J. Lori Thompson, acct exec. 

Media services: Carat USA, New York. John Adams, grp acct 

dir. 

Infinity Broadcasting Corp.: 40 W. 57th St., New York, N.Y. 

10019/Phone: (212) 314-9228. Farid Suleman, pres & CEO; Daniel 

R. Mason, VP, pres-infinity radio grp. 

No agency. 

MTV Networks: 1515 Broadway, New York, N.Y. 10036/Phone: 

(212) 258-8000. MTV Networks: Thomas E. Freston, chmn & 

CEO; Mark Rosenthal, pres & chief operating officer; Judith 

McGrath, pres-MTV group, chmn-interactive music; Van 

Toffler, pres-MTV & MTV2; Nicholas Butterworth, pres & 

CEO-MTVi Group; Joe Ortiz, VP-mktg & promos, MTVi; 

Leslie Leventman, sr VP-creative svcs, special events & travel 

mgmt; Allan Broce, sr VP-mktg & on-air promo; David Cohn, 

sr VP-cons mktg; Nickelodeon, Nick at Nite & TV Land: Herb 

Scannell, pres; Jeff Dunn, chief operating officer; Scott Webb, 

exec creative dir; Maureen Taxter, VP-mktg & retail, 

Nickelodeon cons prods; Leigh Anne Brodsky, sr VP- 

Nickelodeon cons prods; VH-1 & CMT: John Sykes, pres; Jim 

Corboy, sr VP-mktg; Mark McIntire, grp VP-mktg ptnrship 

mgmt. 

MTV: Modernista!, Boston. Michael Densmore, dir-client svcs. 

MTV, Nickelodeon/Nick at Nite: In-house. 

VH-1: Rubin Postaer & Associates, Santa Monica, Calif. Todd 

Gray, acct dir. 

Consumer campaign, VH-1: SMASH, Boston. David Corey, sr 

VP-dir client svcs. 

Media buying, VH-1: Independent Media Services, New York. 

Debbie Isola, VP-media dir. 

Paramount Home Entertainment: 5555 Melrose Ave., Los 

Angeles, Calif. 90038/Phone: (323) 956-5000. Michael Arkin, sr 

VP-mktg. 

Media buying: D’Arcy Masius Benton & Bowles, Los Angeles. 

Ann Cruchley, grp acct mgr. 

Paramount Parks: 8720 Red Oak Blvd., Ste. 315, Charlotte, N.C. 

28217/Phone: (704) 561-8100. Brett Petit, sr VP-mktg; Rob Collins, 

VP-adv & promo; Wendy Oglesby, VP-mktg, Paramount’s 

Carowinds; Elizabeth Williams, VP-mktg, Paramount’s Great 

America; Dale Kaetzel, VP-mktg, Paramount’s King’s Dominion; 

Bob White, VP-mktg, Paramount’s King’s Island; Scott 

McConnell, VP-mktg, Paramount’s Canada’s Wonderland. 

Barkley Evergreen & Partners, Kansas City, Mo. Ros Fettig, 

team leader. 

Paramount Pictures: 5555 Melrose Ave., Los Angeles, Calif. 

90038/Phone: (213) 956-5000. Jonathan Dolgen, chmn-Viacom 

entertainment grp; Sherry Lansing, chmn-motion picture grp;


Arthur Cohen, pres-ww mktg; Tom Campanella, exec VP-natl 

adv & promo; Nancy Goliger, exec VP-mktg & creative affairs; 

Nancy Kirkpatrick, exec VP-ww publicity; Jim Gibbons, exec 

VP-creative adv, audio visual; Lucia Ludovico, exec VP-creative 

adv, print; William Rus, sr VP-creative adv; Leslie Pound, sr VPintl 

mktg; Susan Wrenn, sr VP & media dir; Maren Moebius, sr 

VP-creative adv, print. 

Media buying: MediaVest, New York. Oliver Dizon, sr VP-grp 

dir. 

Paramount Television: 5555 Melrose Ave., Los Angeles, Calif. 

90038/Phone: (323) 956-5000. John Wentworth, exec VP-mktg, 

prog & media rel; Michael Mischler, exec VP-mktg, domestic 

TV. 

Domestic TV: Colby & Partners, Los Angeles. Stefan Gerber, 

pres & exec creative dir. 

Network TV: Enigma, Glendale, Calif. Randy Hipke, pres. 

Showtime Networks: 1633 Broadway, New York, N.Y. 

10019/Phone: (212) 708-1600. Matthew Blank, chmn & CEO; Len 

Fogge, exec VP-creat & mktg; Mark Greenberg, exec VP-corp 

strategy & comms; Gina Goldberg, sr VP-mktg; Stephanie 

Gibbons, VP-adv. 

Leo Burnett USA, Chicago. Ed Russell, sr VP-acct dir. 

Media buying: Starcom USA, Chicago. 

Red Group (in-house). 

Simon & Schuster: 1230 Ave. of the Americas, New York, N.Y. 

10020/Phone: (212) 698-7000. Jack Romanos, pres & chief operating 

officer; Michael Selleck, VP- exec dir-mktg, Trade div; 

Carolyn Reidy, pres-Adult Publishing Group; Judith Curr, exec 

VP-publisher PB Press; Martha K. Levin, VP-publisher Free 

Press; Louise Burke, exec VP-publisher Pocket Books; Kristina 

Peterson, pres-Childrens Publishing Division. 

Pocket Books div: Bennett Book Advertising, New York. 

Eileen Lawrence, acct dir. 

UPN: 11800 Wilshire Blvd., Los Angeles, Calif. 90025/Phone: (310) 

575-7000. Dean Valentine, pres & CEO; Tom Nunan, pres-entertainment; 

Bob Bouknight, sr VP-adv & mktg. 

Media svcs: Initiative Media North America, Los Angeles. 

Alicia Nelson, sr VP-acct svcs. 

76 Visa International 



Magazine . . . . . . . . . . . . . . . . . .$25,953 $23,562 10.1 


Newspaper . . . . . . . . . . . . . . . . . .4,043 1,491 171.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .2,378 37 NA 

Network TV . . . . . . . . . . . . . . . .190,666 168,770 13.0 

Spot TV . . . . . . . . . . . . . . . . . . . .12,839 1,274 907.7 

Syndicated TV . . . . . . . . . . . . . . .22,025 19,828 11.1 


Network radio . . . . . . . . . . . . . . . .6,652 2,097 217.2 


Internet . . . . . . . . . . . . . . . . . . . . . . .NA 8,149 NA 



Total . . . . . . . . . . . . . . . . . . . . .427,262 368,901 15.8 


Visa credit cards . . . . . . . . . . .320,446 268,526 19.3 

Headquarters 

Visa International/Visa USA, P.O. Box 194607, San Francisco, 

Calif. 94129/Phone: (415) 932-2100. 


Corporate: Carl Pascarella, pres & CEO; Visa USA: Becky 

Saeger, exec VP-brand mgmt; Liz Silver, sr VP-adv & brand 

mgmt. 

Business Card, Buxx Card, Check Card, Classic Card, 

Corporate Card, E-Commerce, Gold Card, Interlink, Platinum 

Card, Purchasing Card, Signature Card, Smart Visa: BBDO 

Worldwide, New York. Rich Kronengold, exec VP & chief mktg 

officer; Paul Daniusis, sr VP & sr acct dir. 

44 Vivendi Universal 



Magazine . . . . . . . . . . . . . . . . .$106,562 $102,212 4.3 


Newspaper . . . . . . . . . . . . . . . . .100,055 111,321 -10.1 


Outdoor . . . . . . . . . . . . . . . . . . . .21,356 21,926 -2.6 

Network TV . . . . . . . . . . . . . . . .127,880 136,987 -6.6 

Spot TV . . . . . . . . . . . . . . . . . . . .56,539 45,662 23.8 

Syndicated TV . . . . . . . . . . . . . . .14,653 13,553 8.1 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 1,634 NA 



Total . . . . . . . . . . . . . . . . . . . .699,798 588,154 19.0 


Universal movies . . . . . . . . . . .328,800 349,700 -6.0 


Absolut vodka . . . . . . . . . . . . . . .35,985 32,289 11.4 

Seagram’s distillers . . . . . . . . . . .18,834 15,198 23.9 

Crown Royal 

Canadian whiskey . . . . . . . . . .17,689 13,659 29.5 

Captain Morgan rum . . . . . . . . . .14,895 8,929 66.8 

Chivas Regal 

scotch whiskey . . . . . . . . . . . .12,045 6,944 73.5 



Sales . . . . . . . . . . . . . . . . . . . . .$38,454 $43,306 -11.2 

Earnings . . . . . . . . . . . . . . . . . . . . . .2,115 1,521 39.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,448 5,315 21.3 


Environment . . . . . . . . . . . . . . . . .24,391 22,217 9.8 

Telecommunications . . . . . . . . . .4,848 4,147 16.9 

TV & film . . . . . . . . . . . . . . . . . . . .3,908 1,220 220.3 

Publishing . . . . . . . . . . . . . . . . . . .3,257 3,475 -6.3 

Music . . . . . . . . . . . . . . . . . . . . . . . . .455 0 NA 

Internet . . . . . . . . . . . . . . . . . . . . . . . .44 2 NA 

Headquarters 

Vivendi Universal/42 Avenue de Friedland, 75380, Paris, France 

/Phone: 011-331-7171-1000. 

Vivendi Universal/375 Park Ave., New York, N.Y. 10152/Phone: 

(212) 572-7000. 

Notes 

Vivendi Universal was created in December 2000 with the merger 

of Vivendi, Seagram and Canal Plus. The company has agreed 

to sell to Diageo and Pernod Ricard the Seagram spirits and 

wine business, advertising of which was included in Vivendi for 

this report. The two companies are buying the business for $8.15 

billion but have yet to close on the deal. Vivendi Universal now 

operates globally in the areas of media communications and 

environmental services. 


Corporate: Jean-Marie Messier, chmn & CEO; Edgar Bronfman 

Jr., exec vice chmn; Pierre Lescure, co-chief operating officer; 

Eric Licoys, co-chief operating officer; Guillaume Hannezo, sr 

exec VP & chief financial officer. 

Seagram Beverage Co.: 800 Third Ave, 8th Flr., New York, N.Y. 

10022/Phone: (212) 572-7161. Ed Barden, VP-mktg. 

Grolsch Beer, Seagram Mixers: Gearon Hoffman, Boston. Dan 

Gearon, chmn & CEO. 

Rick’s Spiked Lemonade: G-Whiz, New York. Barbara 

Martino, pres. 

Seagram Coolers: Devito/Verdi, New York. Ellis Verdi, ptnr. 

Media buying, Grolsch Beer: Carat/ICG, San Francisco. Pat 

Dorner, VP client grp mgr. 

Seagram Chateau & Estate Wines Co.: 2600 Campus Dr. Ste 

160, San Mateo, Calif. 94403/Phone: (650) 378-3800. Sam 

Bronfman II, pres; John Laird, sr exec VP-European estate 

wines; Dan Grunbeck, sr VP & natl sales mgr; Stephen Brauer, 

sr VP-mktg. 

Barton & Guestier, Brancott Vineyards, Dominus, Great 

Bordeaux & Burgundy, Monterey Vineyard, Mumm Cuvee 

Napa, San Telmo, Sandeman Port & Sherries, Sterling Vineyards, 

Sterling Vintners Collection, Tessera, F.E. Trimbach: Agency 

assigned on a project basis. 

Seagram Spirits & Wine Group: 800 Third Ave, New York, N.Y. 

10022/Phone: (212) 572-7000. Joe Tripodi, chief mktg officer; 

Richard Shaw, grp head-mktg svcs & brand devel; Judy Levin, 

VP-mktg comms; Carl Horton, VP-mktg, Absolut N. Amer.; 

Roger Ambrose, grp head-rum, gin & liqueur; Robert Warren, 

grp head-N. Amer. Whiskey; Mike Spurling, grp bead-Scotch 

whiskey; John Bilello, grp head-cognac; Sam Ellias, VP-new 

prod devel. 

Absolut Vodka, Chivas Regal, The Glenlivet, Godiva Liqueur, 

Seagram’s Extra Dry Gin: TBWA Worldwide, New York. Drew 

Beaver, ww acct dir. 

Bulleit Bourbon, Captain Morgan Original Spiced Rum, 

Crown Royal Canadian Whisky, Seagram’s VO Canadian 

Whisky, Don Julio Tequila: Grey Worldwide, New York. Ben 

Arno, exec VP. 

Media buying: MediaCom, New York. Jim Porcarelli, sr VP & 

dir-client svcs. 

Direct mktg (most brands): Digitas, Boston. Susan Boland, sr 

VP. 

Univeral Music Group: 825 8th Ave., 19th fl., New York, N.Y. 

10019/Phone: (212) 373-0600. Leslie Borrok, VP-adv & media svcs. 

Barclay, Decca, Def Jam, Deutsche Grammophon, Geffen, 

Interscope, Island Records, MCA Records, MCA Nashville, 

Mercury Nashville, Motown, Phillips Polydor, Universal 

Records, Verve: Gary Group, Santa Monica, Calif. Elsa Gary, 

pres. 

Vivendi Universal Publishing: 31 rue du Colisee, Cedex 08, 

Paris, 75383/Phone: . Eric Licoys, chmn; Agnes Touraine, vice 

chmn & CEO. 

Education: Houghton Mifflin: Agencies assigned on a project 

basis. 

Knowledge Adventure: Gardner Geary Coll, San Francisco. 

John Coll, creative dir; Bari Jain, acct dir; Jessica Marchi, acct 

super. 

Knowledge Adventure: Euro RSCG McConnaughy Tatham, 

Chicago. John Leonard, dir-client svcs; Susanne Mena, mgmt 

super; Phil Gayter, creative dir. 

Syracuse language: No agency. 

Games: Blizzard, Sierra: In-house. 

Flipside: No agency. 

Universal Interactive: Kovel Fuller, Los Angeles. Jonathan 

Anastas, sr VP & grp acct dir; Onita Mahaly, acct super; Len 

Zimmelman, VP & creative dir. 

Vivendi Universal’s TV & Film: 100 Universal City Plaza, 

Universal City, Calif. 91608/Phone: (818) 777-1000. Pierre Lescure, 

chmn & CEO; Ron Meyer, pres & chief operating officer; Stacey 

Snider, chmn-Universal Pictures. 

Universal Pictures: DDB Worldwide, Los Angeles. Gary 

Fountain, grp acct dir. 

Universal Studios Recreation Group: Messner Vetere Berger 

McNamee Schmetterer/Euro RSCG, New York. Niland 

Mortimer, ptnr; Mike Carroll, acct mgr. 

Media plng, Universal Studios Recreation Group: DDB 

Worldwide, Los Angeles. Gary Fountain, grp acct dir; Sandy 

Constan, media plnr; Nancy Yip, media plnr. 

Universal Television Networks: Agencies assigned on a project 

basis. 

57 Volkswagen 



Magazine . . . . . . . . . . . . . . . . . .$52,455 $47,741 9.9 


Newspaper . . . . . . . . . . . . . . . . . . .7,901 14,629 -46.0 


Outdoor . . . . . . . . . . . . . . . . . . . . .8,281 3,468 138.8 

Network TV . . . . . . . . . . . . . . . .178,575 151,256 18.1 

Spot TV . . . . . . . . . . . . . . . . . . . .115,552 104,102 11.0 

Syndicated TV . . . . . . . . . . . . . . . . .244 162 51.0 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 2,547 NA 



Total . . . . . . . . . . . . . . . . . . . . .551,282 484,511 13.8 


Volkswagen vehicles . . . . . . . . .347,571 280,790 23.8 

Audi vehicles . . . . . . . . . . . . . . . .71,997 84,086 -14.4 



Sales . . . . . . . . . . . . . . . . . . . . .$79,598 $81,268 -2.1 

Earnings . . . . . . . . . . . . . . . . . . . . . .1,918 913 110.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .15,749 13,381 17.7 



Volkswagen . . . . . . . . . . . . . . . . .34,987 36,511 -4.2 

Audi . . . . . . . . . . . . . . . . . . . . . . .14,449 15,400 -6.2 

Financial services . . . . . . . . . . . . . .7,751 7,135 8.6 

Commercial vehicles . . . . . . . . . .4,709 4,927 -4.4 

SEAT . . . . . . . . . . . . . . . . . . . . . . .4,682 4,905 -4.5 

Skoda . . . . . . . . . . . . . . . . . . . . . . .3,452 3,051 13.1 

Rolls-Royce/Bentley . . . . . . . . . . . . .353 246 43.5 

Headquarters 

Volkswagen/D-38436, Wolfsburg, Germany /Phone: 49-5361- 

923596. 

Volkswagen of America, 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. 

Notes 

Volkswagen had a good year contrary to dollar conversion 

which show sales down 2.1%. In Deutschmark, companywide 

sales were up 13.8% (the DM dropped 13.9% versus the dollar in 

2000 from 1999). VW has up 5.6% in U.S. unit sales through July 

of this year, although sales of the New Beetle were down by 

about 20%. Audi in the same period was up 21.8% in unit sales 

abetted by the Jan. 15 introduction of the allroad quattro wagon 

accompanied by a $20 million TV blitz. In September 

Volkswagen appointed former BMW chairman Bernd 

Pischetsrieder to succeed chairman Ferdinand Piech in April 

2002. Pischetsrieder is currently chairmain of Spanish automaker 

SEAT, a Volkswagen subsidiary. 


Corporate: Ferdinand Piech, chmn; Gerd Klauss, pres & CEO, 

Volkswagen of America; Steve Keyes, dir-corp comms, 

Volkswagen of America. 

Audi of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. Len Hunt, VP; Walter Hanek, dirmktg; 

Doug Clark, mgr-mktg comms; Russ Hill, genl sls mgr; 

Mary Ann Wilson, adv mgr. 

McKinney & Silver, Raleigh, N.C. Cameron McNaughton, 

exec VP & chief operating officer.


Rolls-Royce & Bentley Motor Cars: 3800 Hamlin Rd., 

AuburnHills, Mich. 48326/Phone: (248) 754-6464. Alasdair 

Stewart, pres-Americas; Tom Smith, natl mktg dir. 

DDB Worldwide, New York. Donna Bess, grp acct dir. 

Volkswagen of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. Frank Maguire, VP-sls & mktg; 

Karen Marderosian, adv mgr. 

Arnold Communications, Boston. Fran Kelly, mg ptnr & chief 

mktg officer; Ron Lawner, mg ptnr & chief creative officer. 

63 Wal-Mart Stores 



Magazine . . . . . . . . . . . . . . . . . .$24,178 $18,039 34.0 


Newspaper . . . . . . . . . . . . . . . . . .12,320 15,320 -19.6 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .190 222 -14.5 

Network TV . . . . . . . . . . . . . . . .102,295 110,207 -7.2 

Spot TV . . . . . . . . . . . . . . . . . . . . .111,672 102,124 9.3 

Syndicated TV . . . . . . . . . . . . . . .31,783 14,963 112.4 



National spot radio . . . . . . . . . . . .1,022 61 NA 

Internet . . . . . . . . . . . . . . . . . . . . . . .NA 986 NA 



Total . . . . . . . . . . . . . . . . . . . . .497,754 457,001 8.9 


Wal-Mart discount stores . . . . .336,145 298,106 12.8 

Sam’s Club 

wholesale stores . . . . . . . . . . . .11,158 6,319 76.6 



Sales . . . . . . . . . . . . . . . . . . . . .$191,329 $165,013 15.9 

Earnings . . . . . . . . . . . . . . . . . . . .6,295 5,377 17.1 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .159,229 142,285 11.9 


Wal-Mart . . . . . . . . . . . . . . . . . . .121,889 108,721 12.1 

Sam’s Club . . . . . . . . . . . . . . . . . .26,798 24,801 8.1 

International . . . . . . . . . . . . . . . .32,100 22,728 41.2 

Headquarters 

Wal-Mart Stores/702 S.W. Eighth St., Bentonville, Ark. 

72716/Phone: (501) 273-4000. 

Notes 



Corporate: S. Robson Walton, chmn; Lee Scott, pres & CEO. 

Wal-Mart Stores: 702 S.W. Eighth St., Bentonville, Ark. 

72716/Phone: (501) 273-4000. Tom Coughlin, pres & CEO; Robert 

Connelly, exec VP-mktg; Mike Cockrell, VP-mktg; Randy 

Curtis, VP-creative; Shannon Shoptaw, dir-media. 

GSD&M, Austin, Texas. Roy Spence, pres; Alicia Smith 

Kriese, sr VP & acct dir. 

Corp adv & media: Bernstein-Rein, Kansas City, Mo. Skip 

Rein, vice chmn; Rusty Scholtes, sr VP. 


Eugene Morris, pres; Tonya Hill, VP & acct mgr. 

Hispanic adv: Lopez Negrete Communications, Houston. 

Alex Lopez Negrete, pres; Adalis Arroyo, acct super. 

95 Wendy’s International 



Magazine . . . . . . . . . . . . . . . . . . .$7,320 $6,639 10.3 


Newspaper . . . . . . . . . . . . . . . . . . . . .36 36 -1.4 


Outdoor . . . . . . . . . . . . . . . . . . . . .5,485 5,058 8.4 

Network TV . . . . . . . . . . . . . . . .106,461 103,715 2.6 

Spot TV . . . . . . . . . . . . . . . . . . . .58,497 50,042 16.9 

Syndicated TV . . . . . . . . . . . . . . .31,077 24,148 28.7 






Total . . . . . . . . . . . . . . . . . . . . .296,317 282,073 5.0 


Wendy’s restaurants . . . . . . . . .241,937 217,773 11.1 



Sales . . . . . . . . . . . . . . . . . . . . . . .$2,237 $2,067 8.2 

Earnings . . . . . . . . . . . . . . . . . . . . . . .170 167 1.8 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . . . .1,616 1,520 6.3 


Retail sales . . . . . . . . . . . . . . . . . . .1,808 1,666 8.5 

Franchise revenues . . . . . . . . . . . . .429 401 7.0 

Headquarters 

Wendy’s International/4288 W. Dublin-Granville Rd., P.O. Box 

256, Dublin, Ohio 43017-0256/Phone: (614) 764-3100. 


Corporate: Jack Schuessler, pres & CEO; Don Calhoon, exec 

VP; Denny Lynch, VP-comms; Robert Levite, VP-mktg; Bob 

Stowe, mktg svcs dir. 

Bates USA, New York. Gary Steele, exec VP-mg dir. 

Hispanic adv & media svcs: Vidal Partnership, New York. 

Tony Ruiz, ptnr. 

TDL Group (Tim Hortons): 874 Sinclair Rd., Oakville, Ontario 

L6K2Y1 Canada/Phone: (905) 845-6511. Bill Moir, VP-mktg. 

Enterprise Advertising, Toronto. Allison Simpson, VP. 

37 WorldCom 



Magazine . . . . . . . . . . . . . . . . . .$20,767 $22,752 -8.7 


Newspaper . . . . . . . . . . . . . . . . . . .9,934 9,479 4.8 


Outdoor . . . . . . . . . . . . . . . . . . . . .2,030 1,334 52.1 

Network TV . . . . . . . . . . . . . . . .212,495 274,400 -22.6 

By media . . . . . . . . . . . . . . . . .2000 1999 % chg 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,810 21,760 -68.7 

Syndicated TV . . . . . . . . . . . . . . .44,081 172,349 -74.4 




Internet . . . . . . . . . . . . . . . . . . . . . . .NA 5,582 NA 



Total . . . . . . . . . . . . . . . . . . . . .804,917 1,109,391 -27.4 


1-800-Collect 

telephone service . . . . . . . . . .153,137 164,286 -6.8 


MCI telephone services . . . . . . .127,289 178,935 -28.9 

10-10-220 long 

distance service . . . . . . . . . . .105,599 218,352 -51.6 

UUNET Internet services . . . . . .29,947 21,461 39.5 

10-10-321 long 

distance service . . . . . . . . . . .28,931 152,642 -81.0 

WorldCom corporate . . . . . . . . . . .21,135 0 NA 



Sales . . . . . . . . . . . . . . . . . . . . .$35,908 $39,090 -8.1 

Earnings . . . . . . . . . . . . . . . . . . . . .3,941 4,088 -3.6 

U.S. 2000 1999 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .32,177 30,721 4.7 


Voice & data . . . . . . . . . . . . . . . . .14,425 13,263 8.8 

Consumer . . . . . . . . . . . . . . . . . . . .7,778 7,590 2.5 

Alternative channels 

& small bus . . . . . . . . . . . . . . . .3,541 3,142 12.7 

Wholesale . . . . . . . . . . . . . . . . . . .3,388 3,943 -14.1 

Internet . . . . . . . . . . . . . . . . . . . . .2,455 1,554 58.0 

International operations . . . . . . .2,364 1,624 45.6 

Dial-up Internet . . . . . . . . . . . . . . .1,628 1,497 8.8 

Headquarters 

WorldCom/500 Clinton Center Dr., Clinton, Miss. 39056/Phone: 

(601) 460-5600. 


Corporate: Bert C. Roberts, Jr., chmn; Bernard J. Ebbers, pres & 

CEO. 


New York. Tom Messner, ptnr; Joanne Tilove, ptnr; Denis 

Glennon, ptnr. 

Media svcs: Media Planning Group, New York. Suzanne Forte, 

acct dir. 

MCI Group: 500 Clinton Center Dr., Clinton, Miss. 

39056/Phone: (601) 460-5600. Wayne Huyard, chief operating 

officer; Joyce Dorris, VP-mktg; Patty Proferes, VP-mktg & adv; 

Melissa Parisi, dir-mktg; Jeff Grossman, dir-mktg; Dawn 

Wager, sr mgr-media; Wayne Saggus, dir-mktg, Skytel; Allison 

Lee, mgr-adv, Skytel. 

MCI, 1-800-Collect, 10-10-9000, Telecom*USA (10-10-321, 10-10- 

220): Messner Vetere Berger McNamee Schmetterer/Euro RSCG, 



Media svcs: Media Planning Group, New York. Suzanne Forte, 

acct dir. 

SkyTel: Suissa Miller, Los Angeles. David Suissa, chmn & exec 

creat dir; Bruce Miller, pres; Bill Gross, acct super. 

WorldCom Group: 500 Clinton Center Dr., Clinton, Miss. 

39056/Phone: (601) 460-5600. Ronald Beaumont, chief operating 

officer; Brian Brewer, sr VP-global mktg; Jill Canino, VP-global 

mktg. 




UUNET: DWP/Bates Technology, Atlanta. Ken Cohen, sr VP 

& dir-acct svcs.

100 Leading National Advertisers 100 Leading ... - Advertising Age

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