LNA2002 PDF.qxd - Advertising Age

Advertiser Profile Edition 

Supplement to the Ad Age Special Report, June 24, 2002 

A comprehensive listing of advertising spending by media and brand 

sales and earnings, plus key marketing personnel, 

brand groups and their agencies. 

47TH ANNUAL REPORT 

© Copyright 2002 Crain Communications Inc.

100LeadingNationalAdvertisers 

June 24, 2002 | Advertising Age |2 

� ADVERTISING AGE’S EXCLUSIVE RANKING OF THE NATION’S TOP SPENDERS 

About this report 

THE 100 LEADING National Advertisers are 

selected from the 250 largest national 

advertisers based on measured U.S. media 

spending in 2001. That group is pared to 100 

after estimated unmeasured expenditures are 

added. All ad spending figures throughout this 

report are U.S. only. 

Measured media advertising is spending in 13 

national consumer media monitored by Taylor 

Nelson Sofres' CMR, Internet from 

CMRinteractive, and Yellow Pages from Yellow 

Pages Integrated Media Association. 

Measured media: CMR measures ads in 400plus 

newspapers in 60 of the nation's top 

markets. CMR monitors space in national 

newspapers, The Wall Street Journal, USA 

Today and The New York Times. PIB/CMR 

Magazines measures ads in 256-plus consumer 

magazines and Sunday magazines. CMR data 

include revenue in more than 280 outdoor plant 

operator markets. CMR monitors network TV 

ads on ABC, CBS, NBC, Fox, WB, UPN and Pax TV 

and spot TV on 540-plus stations in the top 100 

U.S. markets. 

CMR provides spending for more than 200 

syndicated TV programs per month through 24hour 

monitoring of four satellites and 14 

transponders. CMR continuously monitors 37 

cable TV networks and five radio networks. CMR 

DOMESTIC ADVERTISING SPENDING TOTALS 

By media bought in 2001 and 2000 

gathers spot radio data from 4,000 stations in 

more than 225 markets. CMRi's AdNetTrackUS 

tracks advertising on 330 Internet Web sites. 

Unmeasured spending: Unmeasured is an Ad 

Age estimate and includes direct mail, customer 

relationship marketing, sales promotion, co-op 

advertising, couponing, catalogs, business and 

farm publications and special events, to name a 

few. Unmeasured is the difference between a 

company's reported or estimated ad costs and 

its measured media. 

A company's reported ad costs, typically 

worldwide, are found generally in public 

documents and are weighted to reflect a U.S.only 

percentage. Unmeasured ad spending for 

private companies is modeled to that of their 

publicly held direct competitors. 

Top 100 profiles include the most recent 

fiscal-year financial returns, a company's 

megabrands that generate $10 million-plus in 

measured media advertising in 2001 (the top 100 

supported 529 brands at this spending level), 13media 

breakouts for the company's ad 

spending, corporate contacts, leading marketing 

personnel by division on which contact 

information is provided, brands those executives 

cover, agencies with which they do business and 

the agency account personnel on the major 

brands. 

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457-1400 

STAFF FOR THIS REPORT: 

KEVIN BROWN, R. CRAIG ENDICOTT, 

SCOTT MACDONALD, MARK SCHUMANN, 

JENNIE SIERRA, JULIE A. JOHNSON, 

PHILIP MONTGOMERY-FLEMING, 

DERMOT CONNOLLY, 

MIKE RYAN AND DAN LIPPE. 

ALL U.S. ADVERTISING SPENDING 

ADVERTISING EXPENDITURES MEDIUM AS % OF TOTAL COEN’S U.S. TOTALS* 

MEDIA 2001 2000 % CHG 2001 2000 2001 2000 % CHG 

Magazine $16,417 $17,690 -7.2 7.1 7.1 $11,095 $12,370 -10.3 

Sunday magazine 1,157 1,189 -2.7 0.5 0.5 NA NA NA 

Newspaper 17,729 18,913 -6.3 7.7 7.6 37,640 41,821 -10.0 

National newspaper 2,932 3,805 -22.9 1.3 1.5 6,615 7,229 -8.5 

Outdoor 2,380 2,398 -0.7 1.0 1.0 5,134 5,176 -0.8 

Network TV 18,638 20,276 -8.1 8.1 8.2 14,300 15,888 -10.0 

Spot TV 14,100 17,378 -18.9 6.1 7.0 21,479 25,806 -16.8 

Syndicated TV 3,192 3,188 0.1 1.4 1.3 3,102 3,108 -0.2 

Cable TV networks 10,291 10,206 0.8 4.4 4.1 11,883 11,765 1.0 

Network radio 834 953 -12.5 0.4 0.4 711 780 -8.8 

National spot radio 2,164 2,719 -20.4 0.9 1.1 2,956 3,668 -19.4 

Internet 5,752 6,507 -11.6 2.5 2.6 5,752 6,507 -11.6 

Yellow Pages 13,592 13,228 2.8 5.9 5.3 13,592 13,228 2.8 

Measured media 109,179 118,450 -7.8 47.2 47.9 134,259 147,346 -8.9 

Unmeasured estimates* 122,108 129,022 -5.4 52.8 52.1 97,028 100,126 -3.1 

Total U.S. advertising 231,287 247,472 -6.5 100.0 100.0 231,287 247,472 -6.5 

Notes: Dollars are in millions. Advertising expenditures by media from Taylor Nelson Sofres’ CMR except Yellow Pages from Yellow Pages Integrated Media Association. *Figures extrapolated from Robert J. Coen’s 

media analysis at Universal McCann (AA, May 13) are shown in italic for comparison. In the Coen figures, spot cable, local spot radio, direct mail, business papers and miscellaneous are included in unmeasured. 

AA chart: Kevin Brown


100 LEADERS 

Ranked by total U.S. advertising spending 2001 


RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 

2001 2000 ADVERTISER HEADQUARTERS 2001 2000 % CHG 2001 2000 % CHG 

1 1 General Motors Corp. Detroit $3,374 $3,945 -14.5 $2,207 $2,959 -25.4 

2 2 Procter & Gamble Co. Cincinnati 2,541 2,614 -2.8 1,702 1,660 2.6 

3 3 Ford Motor Co. Dearborn, Mich. 2,408 2,345 2.7 1,270 1,198 5.9 

4 6 PepsiCo Purchase, N.Y. 2,210 2,114 4.5 674 677 -0.4 

5 4 Pfizer New York 2,189 2,258 -3.0 805 800 0.5 

6 5 DaimlerChrysler Auburn Hills, Mich./Stuttgart, Germany 1,985 2,162 -8.2 1,400 1,687 -17.0 

7 9 AOL Time Warner New York 1,885 1,776 6.2 1,565 1,474 6.2 

8 7 Philip Morris Cos. New York 1,816 1,966 -7.7 1,325 1,770 -25.1 

9 8 Walt Disney Co. Burbank, Calif. 1,757 1,819 -3.4 1,054 1,091 -3.4 

10 10 Johnson & Johnson New Brunswick, N.J. 1,618 1,601 1.0 882 924 -4.6 

11 11 Unilever London/Rotterdam 1,484 1,523 -2.6 571 678 -15.7 

12 12 Sears, Roebuck & Co. Hoffman Estates, Ill. 1,480 1,468 0.8 664 661 0.4 

13 13 Verizon Communications New York 1,462 1,391 5.1 857 751 14.0 

14 15 Toyota Motor Corp. Toyota City, Japan 1,399 1,291 8.4 770 800 -3.8 

15 20 AT&T Corp. Basking Ridge, N.J. 1,372 1,214 13.0 508 491 3.4 

16 21 Sony Corp. Tokyo 1,310 1,201 9.1 635 636 -0.2 

17 19 Viacom New York 1,283 1,223 4.9 716 740 -3.3 

18 16 McDonald’s Corp. Oak Brook, Ill. 1,195 1,275 -6.3 666 711 -6.3 

19 23 Diageo London 1,181 1,129 4.6 472 502 -6.0 

20 18 Sprint Corp. Overland Park, Kan. 1,160 1,237 -6.2 626 668 -6.2 

21 28 Merck & Co. Whitehouse Station, N.J. 1,137 995 14.2 324 398 -18.7 

22 25 Honda Motor Co. Tokyo 1,103 1,035 6.6 678 662 2.4 

23 26 J.C. Penney Corp. Plano, Texas 1,086 1,035 4.9 364 372 -2.3 

24 17 U.S. Government Washington 1,057 1,262 -16.3 581 694 -16.3 

25 29 L’Oreal Paris 1,041 986 5.5 500 510 -2.1 

26 22 IBM Corp. Armonk, N.Y. 994 1,189 -16.4 334 440 -24.2 

27 27 Bristol-Myers Squibb Co. New York 974 1,002 -2.8 458 401 14.2 

28 30 Nestle Vevey, Switzerland 967 967 0.0 495 495 0.0 

29 39 SBC Communications San Antonio, Texas 943 793 19.0 560 464 20.7 

30 35 Target Corp. Minneapolis 926 827 11.9 472 480 -1.6 

31 32 Microsoft Corp. Redmond, Wash. 920 855 7.6 524 500 4.9 

32 31 Coca-Cola Co. Atlanta 903 897 0.7 411 404 1.8 

33 24 Hewlett-Packard Co. Palo Alto, Calif. 899 1,040 -13.6 288 328 -12.2 

34 50 AT&T Wireless Redmond, Wash. 888 607 46.2 519 337 54.1 

35 33 General Mills Minneapolis 884 854 3.5 636 615 3.5 

36 34 GlaxoSmithKline Greenford, U.K. 881 837 5.2 767 720 6.4 

37 36 WorldCom Clinton, Miss. 840 818 2.7 311 474 -34.5 

38 41 Sara Lee Corp. Chicago 812 749 8.4 191 172 10.7 

39 47 Home Depot Atlanta 778 653 19.2 362 300 20.8 

40 37 Nissan Motor Co. Tokyo 775 814 -4.8 546 619 -11.7 

41 46 Wyeth Madison, N.J. 771 669 15.2 328 375 -12.6 

42 42 Estee Lauder Cos. New York 766 718 6.8 123 139 -11.7 

43 38 Federated Department Stores Cincinnati 746 809 -7.8 619 680 -8.9 

44 45 Yum Brands Louisville, Ky. 677 673 0.6 566 594 -4.7 

45 56 News Corp. Sydney 670 553 21.2 503 415 21.2 

46 52 ConAgra Foods Omaha 668 586 14.0 135 161 -16.3 

47 14 General Electric Co. Fairfield, Conn. 664 1,310 -49.3 232 459 -49.4 

48 43 Anheuser-Busch Cos. St. Louis 656 710 -7.7 367 398 -7.7 

49 44 Mars Inc. McLean, Va. 615 674 -8.7 280 290 -3.4 

50 59 Kmart Corp. Troy, Mich. 597 542 10.1 340 379 -10.4 

Note: Dollars are in millions. 2000 rankings are based on data collected in 2002. See Page 2 for sources and methodology. *U.S. totals are AA estimates. Measured media include magazines, Sunday magazines, 

newspapers, national newspapers, outdoor, spot TV, network TV, syndicated TV, cable TV networks, network radio, national spot radio and Internet from Taylor Nelson Sofres’ CMR and Yellow Pages from Yellow 

Pages Integrated Media Association. Ranking from Advertising Age’s 100 Leading National Advertisers Special Report (AA, June 24).


100 LEADERS (CONTINUED) 

Ranked by total U.S. advertising spending 2001 


RANK TOTAL U.S. ADVERTISING SPENDING U.S. MEASURED MEDIA SPENDING 

2001 2000 ADVERTISER HEADQUARTERS 2001 2000 % CHG 2001 2000 % CHG 

51 55 Volkswagen Wolfsburg, Germany $596 $558 6.7 $459 $430 6.7 

52 58 Pharmacia Corp. Peapack, N.J. 590 547 7.9 325 246 31.9 

53 49 Nike Beaverton, Ore. 577 618 -6.7 208 235 -11.6 

54 63 Wal-Mart Stores Bentonville, Ark. 573 502 14.3 350 351 -0.4 

55 48 Bayer Leverkusen, Germany 567 649 -12.7 215 253 -14.9 

56 53 May Department Stores Co. St. Louis 553 570 -3.0 498 513 -3.0 

57 51 Novartis Basel, Switzerland 552 588 -6.1 238 257 -7.6 

58 64 Best Buy Co. Eden Prairie, Minn. 543 476 13.9 293 324 -9.5 

59 76 Cendant Corp. Parsippany, N.J. 527 414 27.4 156 207 -24.8 

60 57 Kroger Co. Cincinnati 512 551 -7.2 93 119 -21.2 

61 54 Vivendi Universal Paris 498 567 -12.1 384 437 -12.1 

62 62 Schering-Plough Corp. Kenilworth, N.J. 498 520 -4.3 224 250 -10.3 

63 68 S.C. Johnson & Son Racine, Wis. 479 465 3.0 287 279 3.0 

64 72 Gillette Co. Boston 463 446 3.9 176 178 -1.3 

65 75 Albertson’s Boise, Idaho 458 443 3.4 121 122 -0.4 

66 71 Mattel El Segundo, Calif. 449 454 -1.1 184 209 -11.8 

67 61 American Express Co. New York 444 538 -17.4 236 350 -32.7 

68 77 Safeway Pleasanton, Calif. 440 406 8.6 73 92 -21.0 

69 73 Adolph Coors Co. Golden, Colo. 430 444 -3.2 202 200 1.1 

70 66 Limited Brands Columbus, Ohio 428 468 -8.6 84 91 -8.6 

71 40 Intel Corp. Santa Clara, Calif. 426 773 -44.9 128 129 -1.3 

72 67 Gap Inc. San Francisco 426 467 -8.9 247 231 6.8 

73 69 Kellogg Co. Battle Creek, Mich. 422 457 -7.8 255 341 -25.1 

74 79 Aventis Strasbourg, France 421 380 10.9 150 89 68.5 

75 65 Circuit City Stores Richmond, Va. 410 469 -12.6 301 401 -24.9 

76 89 Campbell Soup Co. Camden, N.J. 397 333 19.1 314 222 41.1 

77 60 Morgan Stanley Dean Witter & Co. New York 385 540 -28.6 166 289 -42.6 

78 87 Hershey Foods Corp. Hershey, Pa. 366 337 8.4 177 172 3.1 

79 90 Colgate-Palmolive Co. New York 355 333 6.7 107 126 -15.3 

80 74 Visa International San Francisco 347 444 -21.7 261 333 -21.7 

81 70 Berkshire Hathaway Omaha 339 455 -25.3 243 341 -28.8 

82 85 Clorox Co. Oakland, Calif. 338 340 -0.6 300 278 7.9 

83 83 U.S. dairy producers, processors Rosemont, Ill./Washington 330 344 -4.1 178 186 -4.1 

84 82 Eastman Kodak Co. Rochester, N.Y. 324 345 -6.0 152 128 19.3 

85 98 Reckitt Benckiser Windsor, U.K. 316 293 7.8 210 176 19.5 

86 97 Wendy’s International Dublin, Ohio 312 296 5.3 237 246 -3.6 

87 95 Kimberly-Clark Corp. Irving, Texas 304 300 1.4 232 231 0.4 

88 94 Dell Computer Corp. Round Rock, Texas 302 305 -0.9 248 210 17.7 

89 86 Hilton Hotels Corp. Beverly Hills, Calif. 296 338 -12.5 102 102 0.6 

90 92 Saks Inc. Birmingham, Ala. 295 313 -5.8 96 91 5.6 

91 96 State Farm Mutual Automobile Insurance Bloomington, Ill. 292 298 -2.1 269 154 74.2 

92 91 Mitsubishi Motors Corp. Tokyo 290 320 -9.5 229 253 -9.5 

93 84 Office Depot Delray Beach, Fla. 290 344 -15.7 103 122 -15.7 

94 78 Gateway Poway, Calif. 289 398 -27.4 201 310 -35.3 

95 107 Deutsche Telekom Bonn, Germany 289 270 7.1 208 140 48.1 

96 111 Marriott International Washington 288 248 16.2 94 74 25.9 

97 93 MasterCard International New York 288 311 -7.4 202 223 -9.6 

98 141 Kia Motors Corp. Seoul 287 167 71.4 205 119 71.4 

99 113 Doctor’s Associates Milford, Conn. 286 235 21.7 177 132 34.7 

100 99 Dillard’s Little Rock, Ark. 285 289 -1.2 214 217 -1.2 

Note: Dollars are in millions. 2000 rankings are based on data collected in 2002. See Page 2 for sources and methodology. *U.S. totals are AA estimates. Measured media include magazines, Sunday magazines, 

newspapers, national newspapers, outdoor, spot TV, network TV, syndicated TV, cable TV networks, network radio, national spot radio and Internet from Taylor Nelson Sofres’ CMR and Yellow Pages from Yellow 

Pages Integrated Media Association. Ranking from Advertising Age’s 100 Leading National Advertisers Special Report (AA, June 24).


� TOP 100 PROFILES 

U.S. ADVERTISER PROFILES 

65 Albertson’s 

U.S. ad spending ($ in thousands) 

By media 2001 2000 % chg 

Magazine . . . . . . . . . . . . . . . . . . .$268 $141 90.1 

Sunday magazine . . . . . . . . . . . . . . . .3 76 -96.7 

Newspaper . . . . . . . . . . . . . . . .40,464 40,968 -1.2 

National newspaper . . . . . . . . . . . . . .0 27 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . .675 484 39.5 

Network TV . . . . . . . . . . . . . . . . . . . . .0 1,432 NA 

Spot TV . . . . . . . . . . . . . . . . . . .68,266 69,670 -2.0 

Syndicated TV . . . . . . . . . . . . . . . . . .0 0 NA 

Cable TV networks . . . . . . . . . . . . .532 32 NA 

Network radio . . . . . . . . . . . . . . . . . . .0 0 NA 

National spot radio . . . . . . . . . . .11,015 8,889 23.9 

Internet . . . . . . . . . . . . . . . . . . . . . . .69 69 -0.5 

Measured media . . . . . . . . . . .121,291 121,788 -0.4 

Unmeasured media . . . . . . . .336,411 321,077 4.8 

Total . . . . . . . . . . . . . . . . . . . .457,702 442,865 3.4 

By brand 2001 2000 % chg 

Albertson’s food stores . . . . . .69,263 71,356 -2.9 

Jewel & Jewel- 

Osco food stores . . . . . . . . . . .18,762 16,944 10.7 

Osco drugstores . . . . . . . . . . . . .16,314 15,892 2.7 

Sales & earnings ($ in millions) 

Worldwide 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .$37,931 $36,762 3.2 

Earnings . . . . . . . . . . . . . . . . . . . . .501 765 -34.5 

Headquarters 

Albertson’s/250 Parkcenter Blvd., Boise, Idaho 83726/Phone: (208) 

395-6200. 

Personnel, brands, agencies 

Corporate: Larry Johnston, chmn & CEO; Peter Lynch, pres & 

chief operating officer; Drug division: Alina Gagnon, dir-adv; Jim 

Willyard, corp VP-mktg, drug & gm; Intermountain division: 

Craig Peterson, dir-adv; Frank Yaksitch, VP-mktg; Rocky 

Mountain division: Gina McCloud, mktg mgr; Trey Johnson, VPmktg; 

Northwest division: Robin Paul, mktg mgr; Dennis 

Schwarz, dir-mktg; Southwest division: Frank Williams, mktg 

mgr; Keith Jones, dir-mktg; Eastern division: Carl Jablonski, pres; 

Mark Taylor, dir-adv; Midwest division: Jay Kramer, dir-adv; Jim 

Gentile, sr VP-mktg & merch; N. California division: Jeff Braley, 

mgr-sls & electronic mktg; Felecia Weaver, dir-adv; Craig Allen, 

sr VP-mktg; S. California division: Rich Neff, adv mgr; Mike 

Czaykowski, sls mgr; Dennis Bassler, sr VP-merch; Florida division: 

Brenda Conyers, mktg mgr; Jim LaJeunesse, VP-mktg; N. 

Texas division: Ray Nichols, mktg mgr; John Colgrove, VP-mktg. 

Acme, Albertson’s, Jewel-Osco, Max Foods, Osco-Drug, Sav-On 

Drugs, Super Saver: Duncan & Associates, Los Angeles. Katie 

Wagner, acct super. 

African-American adv-Calif.: Carol H. Williams Advertising, 

Oakland, Calif. Joy Liu, sr acct super. 

Hispanic adv, Jewel-Osco: Sanchez & Associates, Chicago. 

Elizabeth Torres, acct super. 


67 American Express Co. 



Magazine . . . . . . . . . . . . . . . . .$57,749 $102,339 -43.6 

Sunday magazine . . . . . . . . . . . . . .212 1,978 -89.3 

Newspaper . . . . . . . . . . . . . . . . . .13,821 19,657 -29.7 

National newspaper . . . . . . . . .15,383 29,077 -47.1 

Outdoor . . . . . . . . . . . . . . . . . . . .2,483 3,573 -30.5 

Network TV . . . . . . . . . . . . . . . .76,883 109,119 -29.5 

Spot TV . . . . . . . . . . . . . . . . . . . .10,166 7,874 29.1 

Syndicated TV . . . . . . . . . . . . . . . .1,611 457 252.1 

Cable TV networks . . . . . . . . . .39,455 48,701 -19.0 

Network radio . . . . . . . . . . . . . . .5,100 5,718 -10.8 

National spot radio . . . . . . . . . .5,890 9,389 -37.3 

Internet . . . . . . . . . . . . . . . . . . . .6,828 11,965 -42.9 

Measured media . . . . . . . . . .235,578 349,847 -32.7 

Unmeasured media . . . . . . .208,909 188,379 10.9 

Total . . . . . . . . . . . . . . . . . . .444,487 538,226 -17.4 


American Express fin svcs . . .220,461 330,914 -33.4 



Sales . . . . . . . . . . . . . . . . . . . .$22,582 $23,675 -4.6 

Earnings . . . . . . . . . . . . . . . . . . . . .1,311 2,810 -53.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .17,522 18,529 -5.4 

Operating income . . . . . . . . . . . . .1,177 3,049 -61.4 

Division sales 2001 2000 % chg 

Travel related svcs . . . . . . . . . . .17,120 15,130 13.2 

Am Ex Financial Advisors . . . . . .6,130 5,636 8.8 

American Express Bank . . . . . . . . .591 621 -4.8 

Corporate & other . . . . . . . . . . . . . .167 109 53.2 

Headquarters 

American Express Co./American Express Tower C, 3 World 

Financial Center, 200 Vesey St., New York, N.Y. 10285/Phone: (212) 

640-2000. 


Corporate: Kenneth I. Chenault, chmn & CEO; John D. Hayes, 

exec VP-global adv & brand mgmt. 

Direct mktg & direct response TV: DraftWorldwide, New York. 

Janice Schilling, exec VP & grp acct dir. 

American Express Financial Advisors: 200 AXP Financial 

Center, Minneapolis, Minn. 55474/Phone: (612) 671-3131. Claire 

Huang, sr VP-retail mktg; Giunero Floro, VP-creative svcs; John 

Hayes, exec VP-global adv & branding. 

Ogilvy & Mather Worldwide, New York. Bill Brooks, sr ptnr. 

Media svcs: MindShare, New York. Ed Hughes, sr VP & ww 

strategic plng dir. 

American Express Publishing Corp.: 1120 Ave. of the Americas, 

New York, N.Y. 10036/Phone: (212) 382-5600. Ed Kelly, pres & 

CEO; Richard Fairfield, cfo & sr VP-corp devel & opers; Mark 

Stanich, sr VP & chief mktg officer; Kathi Doolan, VP & pub-


Departures; Julie McGowan, sr VP & pub-Food & Wine; Ellen 

Asmodeo-Giglio, VP & pub-Travel + Leisure, Travel + Leisure 

Family; Robert C. Weber, VP & pub-T+L Golf; Janet Libert, pub 

& editor-SkyGuide. 

Asylum, New York. Mark Trippetti, CEO & chief creative officer. 

American Express Travel Related Services Co.: American 

Express Tower C, 3 World Financial Center, 200 Vesey St., New 

York, N.Y. 10285/Phone: (212) 640-2000. John Hayes, exec VP-global 

adv & brand mgmt; Nancy McNally, sr VP-global adv & brand 

mgmt; Nancy Smith, VP-global media & sponsorship mktg; Sid 

Rothstein, VP-agency mgmt & adv promo; Ellen Lasch, VP-brand 

mgmt; Christine Brandt-Jones, VP-marketplace insights. 

Ogilvy & Mather Worldwide, New York. John Seifert, sr ptnr 

& grp dir. 

Direct mktg, interactive: Digitas, New York. Michael Smith, exec 

VP-interactive mktg platforms. 

Sponsorship mktg: Momentum IMC, New York. Tracy Lovett, 

exec VP. 

Media svcs: MindShare, New York. Ed Hughes, sr VP & ww 

strategic plng dir. 

48 Anheuser-Busch Cos. 



Magazine . . . . . . . . . . . . . . . . .$24,452 $19,510 25.3 

Sunday magazine . . . . . . . . . . . . . . .711 702 1.3 

Newspaper . . . . . . . . . . . . . . . . .6,295 2,575 144.4 

National newspaper . . . . . . . . . .2,734 1,982 37.9 

Outdoor . . . . . . . . . . . . . . . . . . .44,666 27,392 63.1 

Network TV . . . . . . . . . . . . . . .202,214 254,389 -20.5 

Spot TV . . . . . . . . . . . . . . . . . . .50,229 58,728 -14.5 

Syndicated TV . . . . . . . . . . . . . . . . .901 981 -8.2 

Cable TV networks . . . . . . . . . . .31,579 28,385 11.3 

Network radio . . . . . . . . . . . . . . . . .235 1,259 -81.4 

National spot radio . . . . . . . . . . . .308 333 -7.6 

Internet . . . . . . . . . . . . . . . . . . . .2,838 1,511 87.8 


Unmeasured media . . . . . . .288,483 312,516 -7.7 

Total . . . . . . . . . . . . . . . . . . .655,644 710,265 -7.7 


Budweiser & Bud Light beers 227,394 270,202 -15.8 

Michelob beers . . . . . . . . . . . . .43,692 38,825 12.5 

Anheuser-Busch Cos. . . . . . . . .35,243 24,148 45.9 

Busch beers . . . . . . . . . . . . . . . .19,633 27,619 -28.9 

Sea World adventure parks . . . .13,129 17,900 -26.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$12,911 $12,499 3.3 

Earnings . . . . . . . . . . . . . . . . . . . .1,705 1,552 9.9 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .12,356 11,955 3.4 


Domestic beer . . . . . . . . . . . . . . .9,055 9,088 -0.4 

Packaging . . . . . . . . . . . . . . . . . . .1,200 1,151 4.3 

Entertainment . . . . . . . . . . . . . . . .488 751 -35.0 

International beer . . . . . . . . . . . . .625 622 0.5 

Other . . . . . . . . . . . . . . . . . . . . . . . .105 92 14.1 


Headquarters 

Anheuser-Busch Cos./1 Busch Place, St. Louis, Mo. 63118/Phone: 

(314) 577-2000. 


Corporate: August A. Busch III, chmn; Patrick Stokes, pres & 

CEO; John Jacob, exec VP-global comms; Francine Katz, VP-corp 

comms; John Kaestner, VP-corp affairs; Steve LeResche, VP-public 

comms. 

Cons awareness adv: DDB Worldwide, Chicago. Steve Jackson, 

grp acct dir. 

Anheuser-Busch: 1 Busch Place, St. Louis, Mo. 63118/Phone: 

(314) 577-2000. August A. Busch IV, pres-Anheuser-Busch Inc.; 

Bob Lachky, VP-brand mgmt & dir-global brand creative; Mike 

Owens, VP-sls; Joe Castellano, VP-retail mktg; Tony Ponturo, VPglobal 

media & sports mktg; Peter McLoughlin, VP-corp media; 

Jim Schumacker, VP-creative devel & ad svcs; Tim Schoen, VPpresence 

mktg; John Marota, grp VP-retail creative svcs; Tim 

Armstrong, dir-opers; Steve Uline, grp dir-sports mktg & Bud 

sports; Kevin Young, dir-tactical high-end brands; Dan Hoffmann, 

dir-retail sls promo; Andy Goeler, dir-Budweiser mktg; Dan 

McHugh, dir-Bud Light mktg; Denny Galati, brand dir-key segments; 

Rick Leininger, dir-Michelob family & specialties; Keith 

Levy, dir-tactical brands; Marlene Coulis, dir-new prods. 

Bacardi Silver: Momentum, St. Louis. Steve Hunt, exec VP & 

chief creative officer; Doug Murdoch, VP & acct dir. 

Budweiser, Bud Light, Busch brands: DDB Worldwide, Chicago. 

John Greening, sr VP & mg ptnr; Steve Jackson, grp acct dir. 

Budweiser, Bud Light: Fusion Idea Lab, Chicago. Dave Merhar, 

mg ptnr. 

Budweiser, Bud Light, “Doc” Otis Hard Lemon, new prods: 

Palmer Jarvis DDB, Toronto. Jeff McCrory, dir-client svcs; Dan 

Pawych, creative dir; Tim Binkley, acct dir. 

Bud Ice, Bud Ice Light, Budweiser, Michelob brands: Goodby, 

Silverstein & Partners, San Francisco. Jeff Goodby, pres; Stan 

Fiorito, grp acct dir. 

Michelob Amber Bock, Michelob Ultra, special projects: Waylon 

Advertising, St. Louis. Jim Palumbo, pres; Kip Monroe, VP & 

creative dir. 

O’Douls, new prods: Agency assigned on project basis. 

Tequiza & Hispanic adv-Bud Light: Dieste, Hampel & Partners, 

Dallas. Aldo Quevedo, exec creative dir; Carlos Tourne, creative 

dir; David Ravelo, acct dir; Sylvia Galvan, acct super. 

Hispanic adv-Budweiser & Bud Light: Castor Advertising, New 

York. Castor Fernandez, pres & CEO. 

Hispanic adv-Budweiser: Ornelas & Associates, Dallas. Victor 

Ornelas, pres. 

Hispanic adv-Budweiser: Del Rivero Messianu, Miami. Angela 

Battistini, VP-acct svcs; Beatriz Orozco, acct exec; Enrique 

Faillace, creative dir; Luis Messianu, chief creative officer. 

Special projects: Brado Cuneo, St. Louis. Bob Cuneo, CEO. 

Special projects: Red Advertising, Boston. Steve Giuggio, mg 

ptnr. 

Busch Entertainment: 231 S. Bemiston, Ste. 600, Clayton, Mo. 

63105/Phone: (314) 577-2000. Michael LaBroad, sr VP-mktg; Linda 

Smith, VP-brand mgmt; John Sartorius, VP-sls; Fred Jacobs, sr 

dir-comms; Marcy Lazar, dir-brand mgmt; 

Adventure Island, Busch Gardens Tampa, Busch Gardens 

Williamsburg, Sesame Place, Water Country U.S.A.: DDB 

Worldwide, Chicago. Ramona Biliunas, VP & mgmt rep. 

Sea World Cleveland, Sea World Orlando, Sea World San


Diego, Sea World San Antonio: Campbell-Ewald, Warren, Mich., 

Mark Bellisimo, acct dir. 

7 AOL Time Warner 



Magazine . . . . . . . . . . . . . . . .$305,523 $351,524 -13.1 

Sunday magazine . . . . . . . . . . . .4,459 3,862 15.4 

Newspaper . . . . . . . . . . . . . . . .212,564 261,594 -18.7 


Outdoor . . . . . . . . . . . . . . . . . . .27,364 15,694 74.4 

Network TV . . . . . . . . . . . . . . .359,430 307,761 16.8 

Spot TV . . . . . . . . . . . . . . . . . . .141,069 140,571 0.4 

Syndicated TV . . . . . . . . . . . . . .97,774 82,410 18.6 

Cable TV networks . . . . . . . . .294,053 156,741 87.6 

Network radio . . . . . . . . . . . . . . . .9,371 6,675 40.4 


Internet . . . . . . . . . . . . . . . . . . . .27,178 26,950 0.8 

Measured media . . . . . . . .1,564,786 1,473,755 6.2 


Total . . . . . . . . . . . . . . . . . .1,885,284 1,775,609 6.2 


America Online Internet svcs . .193,928 133,018 45.8 

HBO cable TV network . . . . . . . .95,994 67,464 42.3 

Time Warner cable . . . . . . . . . . . .40,917 36,682 11.5 

WB TV network . . . . . . . . . . . . . .29,450 33,990 -13.4 

TNT cable TV network . . . . . . . . .23,550 46,336 -49.2 

TBS cable TV network . . . . . . . . .16,295 19,875 -18.0 

Sports Illustrated magazine . . . .15,662 13,388 17.0 

Fortune magazine & funds . . . . . . .12,112 6,586 83.9 

CNN cable TV network . . . . . . . . .10,861 12,745 -14.8 

By entertainment labels 2001 2000 % chg 

Warner Bros. movies . . . . . . . . . .490,761 402,719 21.9 

New Line movies . . . . . . . . . . . . .168,878 196,700 -14.1 

Time-Life books . . . . . . . . . . . . .148,225 147,620 0.4 

Video & DVD advertising . . . . . . .53,268 61,227 -13.0 

Fine Line movies . . . . . . . . . . . . . .11,680 18,522 -36.9 

Warner books . . . . . . . . . . . . . . . . .10,616 11,290 -6.0 



Sales . . . . . . . . . . . . . . . . . . . .$38,234 $36,213 5.6 

Earnings . . . . . . . . . . . . . . . . . . . .-4,921 -4,370 -12.6 


Cable systems . . . . . . . . . . . . . . .6,054 5,374 12.7 

AOL . . . . . . . . . . . . . . . . . . . . . . . .7,703 5,724 34.6 

Filmed entertainment . . . . . . . . .8,119 8,075 0.5 

Cable & broadcast networks . . .6,802 6,186 10.0 

Music . . . . . . . . . . . . . . . . . . . . . . .4,148 3,933 5.5 

Publishing (mags, books) . . . . . .4,645 4,342 7.0 

Headquarters 

AOL Time Warner/75 Rockefeller Plaza, New York, N.Y. 

10019/Phone: (212) 484-8000. 


Corporate: Stephen M. Case, chmn; Richard Parsons, CEO; 

Robert Pittman, chief operating officer; David M. Colburn, exec 

VP & pres-bus devel; Lennert J. Leader, pres-Venture, AOL Time 

Warner Investments. 

America Online: 22000 AOL Way, Dulles, Va. 20166/Phone: (703) 


265-2120. Robert W. Pittman, chief operating officer; J. Michael 

Kelly, CEO; Ray Oglethorpe, pres; Jan Brandt, vice chmn & chief 

mktg officer; Robert Sherman, pres-interactive mktg; Joe Redling, 

pres-mktg. 

Media svcs: AOL, Compuserve, Digital City, ICQ , Mapquest, 

Moviefone, Netscape: Initiative Media North America, New York. 

Carolyn Bivens, pres & chief operating officer. 

AOL Interactive Video: 120 E. 23rd St., 7th fl., New York, N.Y. 

10010/Phone: (212) 379-5160. Joseph J. Collins, chmn & CEO; James 

A. Chiddix, pres; Sue Wrenn, VP-adv sls devel. 

AOL Time Warner Book Group: 1271 Ave. of the Americas, New 

York, N.Y. 10020/Phone: (212) 522-7200. Laurence J. Kirshbaum, 

chmn & CEO; Maureen Mahon Egen, pres & chief operating officer. 

Aspect, Back Bay, Bullfinch, halala.com, Little, Brown & Co, 

Mysterious Press, Time Warner AudioBooks, Warner, Warner 

Business Books, Warner Faith: Publishers Advertising Associates 

(in-house), New York. Cheryl Rozier, adv dir. 

Court TV (50/50 joint venture of Time Warner & Liberty 

Media): 600 Third Ave., New York, N.Y. 10016/Phone: (212) 973- 

2800. Henry Schieff, chmn & CEO; Charlie Collier, exec VP-ad 

sls. 

Hampel/Stefanides, New York. Dean Stefanides, co-creative dir; 

Larry Hampel, co-creative dir; Robert Ireland, sr VP & grp acct 

dir; Ilene Danuff, sr VP & dir-media resources. 

Heartland Music (a div of Time Inc.): 575 Lexington Ave., New 

York, NY 10022/Phone: (212) 753-4410. Stacy Kaufman, media dir. 

In-house. 

Home Box Office: 1100 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 512-1000. Jeffery L. Bewkes, chmn & CEO; Eric 

Kessler, exec VP-mktg; Ross Greenburg, pres-HBO Sports. 

BBDO Worldwide, New York. Andrew Russem, exec-VP & sr 

acct dir. 

Hispanic adv: Dieste, Hampel & Partners, Dallas. Mario 

Somoza, acct dir. 

New Line Cinema: 116 North Robertson Blvd., Ste. 200, Los 

Angeles, Calif. 90048/Phone: (310) 854-5811. Robert K. Shaye, cochmn 

& co-CEO; Michael Lynne, co-chmn & co-CEO; Rolf 

Mittweg, pres & CEO-ww dist & mktg; Russell Schwartz, presdomestic 

mktg; David Tuckerman, pres-domestic theatrical dist; 

Diane Charbonic, exec VP-cooperative adv & media; Lisa Balshan, 

sr VP-natl promos. 

Media svcs: Fine Line Features, New Line Cinema, New Line 

Home Video: Carat USA, New York & Los Angeles Vicki Petrie, 

grp dir-natl bdcast. Susan Victor, acct dir; Jenny Wakumoto, acct 

super. 

New Line New Media, New Line Television: In-house. 

Time Inc.: Time & Life Building, Rockefeller Center, New York, 

N.Y. 10020/Phone: (212) 522-1212. Don Logan, chmn & CEO; 

Norman Pearlstine, editor in chief. Mike Klingensmith, pres- 

Sports Illustrated. Kate Darton, mktg dir-Cooking Light; Fred O. 

Nelson, assoc pub & mktg-Entertainment Weekly; Rick Resnik, 

dir mktg & sls devel-Mutual Funds; Ruth Gaviria, mktg & brand 

devel dir-People en Espanol; Gabrielle Severini, assoc pub & 

mktg-Sports Illustrated for Kids. 

Business 2.0: Butler, Shine & Stern, Sausalito, Calif. Greg Stern, 

pres.


Fortune, FSB Fortune Small Business, Money: Mullen, Wenham, 

Mass. Tom Cushman, acct dir-Fortune, Bruce Gold, acct super- 

Money. 

InStyle cons mktg: Big Picture Communications, New York. Ava 

Searcy, acct super. 

Sports Illustrated: Fallon Worldwide, New York. Allison Burns, 

pres. 

Sports Illustrated cons mktg (TV): Black Canyon Productions, 

New York. Steve Stern, ptnr. 

Sports Illustrated cons mktg (TV): Larry Sons, Dallas. Larry 

Sons, pres. 

Sports Illustrated cons mktg (TV): Rowen-Warren, New York. 

Larry Rowen, ptnr. 

Sports Illustrated for Kids: In-house. Gabrielle Severini, assoc 

publisher/mktg. 

Time: Fallon Worldwide, Minneapolis. Amy Frisch, mgmt 

super. 

Cooking Light, Entertainment Weekly, Mutual Funds, People, 

People en Espanol, Teen People: In-house. 

Parenting Group: Baby Talk, First Moments, Healthy Pregnancy, 

Parenting magazine; Southern Progress Magazines: Coastal Living, 

Health; Progressive Farmer, Southern Accents, Southern Living; 

Sunset: No agency. 

Time Warner Cable: 290 Harbor Dr., Stamford, Conn. 

06902/Phone: (203) 328-0600. Glenn A. Britt, chmn & CEO; John 

Billock, chief operating officer; Tom Baxter, pres; Christopher 

Bogart, pres & CEO-Time Warner Cable Ventures; Larry Fisher, 

pres-Time Warner Cable adv; Brian Kelly, sr VP-mktg; Lynn 

Yaeger, sr-VP corp affairs; Mark Harrad, VP-corp affairs. 

Grey Worldwide, New York. Julie Minor-Hoffman, exec VP. 

Time4 Media: 2 Park Ave., New York, N.Y. 10016/Phone: (212) 

779-5000. Mark Ford, pres. 

This Old House Ventures: The Ryan Group, New York. Mark 

Ryan, pres. 

BMX Business News, Field & Stream, Freeze, GolfMagazine, 

Motor Boating, Outdoor Life, Popular Science, Ride BMX, Salt 

Water Sportsman, Skateboarding News, Ski, Skiing, Skiing Trade 

News, Snowboarding Business, TransWorld BMX, TransWorld 

Motocross, TransWorld Skateboarding, TransWorld 

Skateboarding Business News, TransWorld Snowboarding 

Business, TransWorld Stance, TransWorld Surf Business, 

TransWorld Surf Boarding News, Yachting Business: In-house. 

Turner Broadcasting System: CNN Center, P.O. Box 105366, 

Atlanta, Ga. 30348/Phone: (404) 827-1700. Jamie Kellner, chmn & 

CEO; Terence F. McGuirk, vice chmn-TBS & CEO-Turner Sports; 

Walter Isaacson, chmn & CEO-CNN News Group; Stan Kasten, 

pres-Turner Sports Teams; Larry Goldman, pres-CNN sls & mktg; 

Mark Lararus, pres-Turner Entertainment Group sls & pres- 

Turner Sports; Bradley J. Sielgel, pres-Turner Entertainment 

Networks. 

Atlanta Hawks basketball club: Fitzgerald & Co., Atlanta. Lisa 

Galanti, exec VP & mktg dir. 

Atlanta Thrashers hockey club: In-house. 

CNN: Agency in review. 

CNN Radio: Westwood One, New York. Rick Hollander, pres. 

Media buying: RET Media Services (in-house), Atlanta. Anne 

Marie Loeffler, VP-media svcs; Dee-Dee Borman, mg dir-media 

svcs. 

Warner Bros.: 4000 Warner Blvd., Burbank, Calif. 91522/Phone: 


(818) 954-6000. Alan Horn, pres & chief operating officer: Warner 

Bros; Dawn Taubin, pres-dosmestic mktg-Warner Bros Pictures; 

Lynn Whitney, sr VP-ww media, Warner Bros Pictures. 

Warner Bros Pictures: Idea Place (in house), Burbank, Calif. 

Media svcs: Grey Entertainment, Burbank, Calif. Kris Coontz, 

exec VP-media. 

Warner Bros. Consumer Products: 4000 Warner Blvd, Burbank, 

Calif. 91522/Phone: (818) 954-6000. Dan Romanelli, pres-Warner 

Bros. Worldwide cons prods; Sander Schwartz, pres-Warner Bros 

Animation; Paul Levitz, pres & pub-DC Comics. 

DC Comics, Looney Tunes, Warner Motion Pictures licensing 

opers: No agency. 

Warner Music Group: 75 Rockefeller Plaza, New York, N.Y. 

10019/Phone: (212) 484-6653. Roger Ames, chmn & CEO; Ahmet 

M. Ertegun, co-chmn & co-CEO, Atlantic Group; Val Azzoli, cochmn 

& co-CEO, Elektra Entertainment Group; Sylvia Rhone, 

chmn & CEO-Elektra Entertainment; Tom Whalley, chmn & 

CEO-Warner Bros. Records; Stephen Shrimpton, chmn & CEO- 

Warner Music International; Leslie E. Bider, chmn & CEO- 

Warner/Chappell Music; David Mount, chmn & CEO-WEA 

Group; Scott Pascucci, pres-Warner strategic mktg; Carol Sneyd, 

VP-adv svcs. 

Alternative Distribution Alliance, Atlantic Group, Elektra 

Entertainment, Giant Merchandising, Rhino Entertainment, 

Warner/Chappell Music, Warner Bros. Records, Warner Music 

International, Warner Specialty Products, WEA: In-house. 

WB Network (joint venture of Tribune Co. & Turner 

Broadcasting System): 4000 Warner Blvd., Burbank, Calif. 

91522/Phone: (818) 977-5000. Jed Petrick, pres & chief operating 

officer. 

Grey Entertainment, Burbank, Calif. Michele Siravo, VP & acct 

dir; Kris Coontz, exec VP-media; Jon Mandel, co-chmn, 

MediaCom; Dene Callas, co-chmn, MediaCom. 

15 AT&T Corp. 



Magazine . . . . . . . . . . . . . . . . .$24,360 $16,267 49.8 

Sunday magazine . . . . . . . . . . . . . . . .0 28 NA 

Newspaper . . . . . . . . . . . . . . . .30,809 42,945 -28.3 

National newspaper . . . . . . . . .13,566 11,083 22.4 

Outdoor . . . . . . . . . . . . . . . . . . . .9,323 10,100 -7.7 

Network TV . . . . . . . . . . . . . . . .116,241 151,378 -23.2 

Spot TV . . . . . . . . . . . . . . . . . . .100,519 80,132 25.4 

Syndicated TV . . . . . . . . . . . . . .20,705 26,826 -22.8 


Network radio . . . . . . . . . . . . . . .4,481 1,787 150.8 

National spot radio . . . . . . . . . . .14,281 44,514 -67.9 

Internet . . . . . . . . . . . . . . . . . . . . .7,773 17,127 -54.6 

Yellow Pages . . . . . . . . . . . . . . . .8,000 7,500 6.7 

Measured media . . . . . . . . .508,098 491,491 3.4 


Total . . . . . . . . . . . . . . . . . . .1,371,886 1,213,558 13.0 


AT&T telecom & broadband . .357,205 338,195 5.6 

1-800-Call ATT . . . . . . . . . . . . .132,823 125,041 6.2




Sales . . . . . . . . . . . . . . . . . . . .$52,550 $55,533 -5.4 

Earnings . . . . . . . . . . . . . . . . . . . .7,715 4,669 65.2 


Business services . . . . . . . . . . . .27,691 26,749 3.5 

Consumer services . . . . . . . . . .18,976 21,854 -13.2 

Broadband . . . . . . . . . . . . . . . . . .8,217 5,070 62.1 

Headquarters 

AT&T Corp./32 Ave. of the Americas, New York, N.Y. 

10013/Phone: (212) 387-5400. 


Corporate: C. Michael Armstrong, chmn & CEO; David Dorman, 

pres; Richard J. Martin, exec VP-pr & brand mgmt; John C. 

Petrillo, exec VP-corp strategy & bus devel. 

Y&R Advertising, New York. Ben Machtiger, mg ptnr. 

African-American & Hispanic adv: UniWorld Group, New 

York. Byron Lewis, chmn & CEO; Herman Morales, grp acct dir. 

Asian-American adv: Kang & Lee, New York. Eliot Kang, pres 

& CEO. 

Corp arts & underwriting: Serino Coyne, New York. Roger 

Micone, acct grp dir. 

Hispanic adv: Bravo Group, New York. Daisy Exposito, pres. 

Media svcs: Mediaedge:CIA, New York. Beth Gordon, chmn; 

Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP & media 

acct dir. 

AT&T Broadband: 188 Inverness Dr. West, Englewood, Colo. 

80112/Phone: (303) 858-3000. Bill Schleyer, pres & CEO; Nancy 

McGee, sr VP-mktg. 

Brainbox, Silver Spring, Md. Travis Gray, dir-devel. 

Richards Group, Dallas. David Hall, prin. 

Working Class, New York. David Metcalf, pres. 

Direct mktg: FFwd, Denver. Dean Stroker, sr VP & grp acct dir. 

Internet: BaseSix, Boston. Mark Ranalli, pres & CEO. 

Media plng & buying: Media Kitchen, New York. Paul 

Woolmington, CEO. 

AT&T Business: 55 Corporate Dr., Bridgewater, N.J. 

08807/Phone: (973) 443-3603. Dawn DiMartino, div mgr-bus adv & 

mktg comms. 

Y&R Advertising, New York. June Blocklin, vice chairman. 

African-American adv: UniWorld Group, New York. Byron 

Lewis, chmn & CEO. 


Media svcs: Mediaedge:CIA, New York. Beth Gordon, pres & 

CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP & 

media acct dir. 

AT&T Consumer: 295 N. Maple Ave., Basking Ridge, N.J. 

07920/Phone: (908) 221-2000. Betsy J. Bernard, pres & CEO; Cathy 

Constable, dir-mktg svcs. 

Y&R Advertising, New York. Ben Machtiger, mg ptnr. 

WorldNet Service: Wunderman, New York. Nils von Zelowitz, 

mgmt super; Deborah Cantor, acct exec. 


Lewis, chmn & CEO. 

Asian-American adv: Kang & Lee, New York. Eliot Kang, pres 

& CEO. 

Direct mktg: Digitas, Boston. David Kenny, chmn & CEO; 

Robert Hurley, exec VP-mktg. 



Media svcs: Mediaedge:CIA, New York. Beth Gordon, pres & 

CEO; Steve Lanzano, exec VP & plng dir; Lee Doyle, exec VP & 

media acct dir. 

34 AT&T Wireless 



Magazine . . . . . . . . . . . . . . . . . .$9,655 $4,202 129.8 

Sunday magazine . . . . . . . . . . . . . .253 77 230.4 

Newspaper . . . . . . . . . . . . . . . . .311,819 181,265 72.0 


Outdoor . . . . . . . . . . . . . . . . . . .10,687 5,093 109.8 

Network TV . . . . . . . . . . . . . . . . .8,954 8,424 6.3 

Spot TV . . . . . . . . . . . . . . . . . . . .82,152 108,149 -24.0 



Network radio . . . . . . . . . . . . . . . . .156 0 NA 

National spot radio . . . . . . . . .44,097 3,440 1182.0 

Internet . . . . . . . . . . . . . . . . . . . . .11,451 2,025 465.5 

Measured media . . . . . . . . . .519,320 337,057 54.1 


Total . . . . . . . . . . . . . . . . . . . .887,726 607,310 46.2 


AT&T Wireless telecom . . . . .506,526 325,929 55.4 



Sales . . . . . . . . . . . . . . . . . . . . .$13,610 $10,446 30.3 

Earnings . . . . . . . . . . . . . . . . . . . .-887 658 NA 


Services . . . . . . . . . . . . . . . . . . . .9,374 6,823 37.4 

Equipment . . . . . . . . . . . . . . . . . .1,072 804 33.3 

Headquarters 

AT&T Wireless/7277 164th Ave., N.E., Bldg. 1, Redmond, Wash. 

98052/Phone: (425) 580-6000. 

Notes 

AT&T Wireless was split off of AT&T Corp. in July 2001. The 

unit, basically the AT&T Wireless Group segment of AT&T 

Corp., had previously been made a tracking stock to establish its 

financial performance and economic value. 


Corporate: John D. Zeglis, chmn & CEO; Mohan Gyani, presmobility 

svcs; G. Michael Sievert, exec VP & chief mktg officer; 

Neve Savage, VP-mktg & comms. 

Ogilvy & Mather Worldwide, New York. Heather MacPherson, 

sr ptnr & mg dir-client svcs. 

Internet mktg: Avenue A, Seattle. Clark M. Kokich, pres. 


Media svcs: Mediaedge:CIA, New York. Beth Gordon, chmn. 

74 Aventis 



Magazine . . . . . . . . . . . . . . . . .$56,398 $26,953 109.2 


Newspaper . . . . . . . . . . . . . . . . .16,599 3,197 419.1 

National newspaper . . . . . . . . . .2,586 3,158 -18.1



Outdoor . . . . . . . . . . . . . . . . . . . . . .253 235 7.7 

Network TV . . . . . . . . . . . . . . . .30,407 21,173 43.6 

Spot TV . . . . . . . . . . . . . . . . . . . .15,330 9,832 55.9 

Syndicated TV . . . . . . . . . . . . . . .6,429 6,817 -5.7 


Network radio . . . . . . . . . . . . . . . .1,320 0 NA 

National spot radio . . . . . . . . . .4,088 3,184 28.4 

Internet . . . . . . . . . . . . . . . . . . . .1,889 1,848 2.2 



Total . . . . . . . . . . . . . . . . . . . .420,972 379,551 10.9 


Allegra allergy Rx . . . . . . . . . .104,007 66,988 55.3 

Aventis pharmaceuticals . . . . . .16,287 16,043 1.5 

Nasacort AQ nasal Rx . . . . . . . .16,262 0 NA 



Sales . . . . . . . . . . . . . . . . . . . . .$15,839 $14,971 5.8 

Earnings . . . . . . . . . . . . . . . . . . . .1,463 1,090 34.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .5,804 4,969 16.8 

Headquarters 

Aventis/300 Somerset Corp. Blvd., Bridgewater, N.J. 09807- 

2854/Phone: (800) 981-2491. 


Corporate: Gerald Belle, pres-N. Amer. opers; Jurgen Lasowski, 

VP-bus devel & strategy; John R. Leone, sr VP-U.S. commercial 

opers & chief operating officer; Daniel G. Maher, VP-N. Amer. 

ind opers; Charles F. Rouse, VP-N. Amer. comms & corp. relations. 

Prof media svcs: In-house. 

Aventis Pharmaceuticals: 1041 Route 202/206 N., Bridgewater, 

N.J. 08807-2854/Phone: (908) 321-4000. 

Actonel: Grey Healthcare Worldwide, New York. Heather 

Benally, acct dir; Sloane Markman, acct dir. 

Allegra (cons): McCann-Erickson Worldwide, New York. 

Maryann Kuzel, grp mg dir. 

Allegra (prof ): Abelson-Taylor, Chicago. Dale Taylor, pres & 

CEO. 

Amaryl & Lantus (prof ): Torre-Lazur McCann Healthcare, 

Parsippany, N.J. Michelle Lentz, VP & acct grp super. 

Arava, Nasacort AQ: Lally, McFarland & Pantello Euro RSCG, 

New York. 

Lantus & cons media svcs: Sullivan, Higdon & Sink, Wichita, 

Kan. Glenda Martin, exec VP-media svcs; Denise Dwyer, acct 

super. 

Lovenox: Robert A. Becker Euro RSCG, New York. 

Taxotere: Harrison & Star Business Group, New York. Ann 

Jones, grp acct super. 

Media svcs (cons): Starcom, Chicago. Judy Franks, acct dir. 

Media svcs (prof ): In-house. 

Dermik Laboratories: 1050 Westlakes Dr., Berwyn, Pa. 

19426/Phone: (484) 595-2700. Robert J. Bitterman, pres. 

BenzaClin, Klaron, Noriate, Penlac, Psorcon-e: Donahoe Purohit 

Miller Advertising, Chicago. Denise McKenzie, acct exec. 

Carac: Creativity In Practice, Langhorne, Pa. Kelly Kreff, acct 

exec. 


55 Bayer 



Magazine . . . . . . . . . . . . . . . . . .$4,401 $13,505 -67.4 

Sunday magazine . . . . . . . . . . . .3,374 3,805 -11.3 

Newspaper . . . . . . . . . . . . . . . . . . .1,135 79 1343.4 

National newspaper . . . . . . . . . .1,986 2,185 -9.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . .676 444 52.4 

Network TV . . . . . . . . . . . . . . . .111,480 136,377 -18.3 

Spot TV . . . . . . . . . . . . . . . . . . . .12,576 14,198 -11.4 

Syndicated TV . . . . . . . . . . . . . .37,555 40,492 -7.3 

Cable TV networks . . . . . . . . . . .33,169 36,139 -8.2 

Network radio . . . . . . . . . . . . . . .6,468 1,968 228.7 


Internet . . . . . . . . . . . . . . . . . . . . . .528 174 203.4 



Total . . . . . . . . . . . . . . . . . . . .567,097 649,357 -12.7 


Aleve pain remedies . . . . . . . . .57,744 64,710 -10.8 

Bayer aspirin . . . . . . . . . . . . . . .39,680 45,517 -12.8 

Alka-Seltzer remedies . . . . . . .33,845 42,694 -20.7 

Advantage cat & dog Rx . . . . . .25,164 32,626 -22.9 

One-a-Day vitamins . . . . . . . . . .17,793 19,452 -8.5 

Midol pain remedies . . . . . . . . .10,633 14,515 -26.7 



Sales . . . . . . . . . . . . . . . . . . . . .$27,132 $28,816 -5.8 

Earnings . . . . . . . . . . . . . . . . . . . . .865 1,690 -48.8 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .8,489 8,701 -2.4 

Operating income . . . . . . . . . . . . .-229 544 NA 


Polymers . . . . . . . . . . . . . . . . . .10,600 9,546 11.0 

Healthcare . . . . . . . . . . . . . . . . . .9,326 8,953 4.2 

Chemicals . . . . . . . . . . . . . . . . . . .3,976 3,884 2.4 

Agriculture . . . . . . . . . . . . . . . . . .3,213 3,311 -3.0 

Headquarters 

Bayer/Bayerwerk, 51368 Leverkusen, Germany /Phone: 49-214-301. 

Bayer Corp./100 Bayer Rd., Pittsburgh, Pa. 15205/Phone: (412) 777- 

2000. 


Corporate: Manfred Schneider, chmn-Bayer A.G.; J. Kolpon, VPmktg. 

Science Literacy Program: DDB Worldwide, New York. Ellen 

Fields, grp acct dir. 

Media buying: Initiative Media North America, New York. 

Lawrence Orell, exec VP-gm. 

Agriculture Division: 8400 Hawthorn Rd., P.O. Box 4913, Kansas 

City, Mo. 64120-0013/Phone: (816) 242-2000. Emil E. Lansu, presagriculture 

div; Jeff Pelaccio, mg-customer advocacy, crop protection 

prods; Dan Carrothers, dir mktg-garden & professional care 

prods; Alfred Amend, VP-mktg & sales; Joseph Rainone, VPmktg 

& new prods; Mark Schneid, dir mktg-Bayer Advanced. 

Consumer adv & media buying, Advantage flea control: 

Bernstein-Rein, Kansas City, Mo. Jane Stevens, sr VP; Dana 

Ferguson, VP.


Media buying, Advantage flea control: Initiative Media North 

America, New York. Lawrence Orell, exec VP-gm. 

Companion animal prods, veterinary adv & livestock prods, 

equine prods, poultry prods: Stephens & Associates, Overland 

Park, Kan. Chuck Stephens, pres; Cathy McCormick, mgmt 

super. 

Crop protection prods: Valentine Radford Communications, 

Kansas City, Mo. Chuck Curtis, chmn & CEO. 

Bayer Advanced: BBDO South, Atlanta. Jim O’Neil, VP & mg 

super. 

Consumer Care Division: 36 Columbia Rd., P.O. Box 1910, 

Morristown, N.J. 07962-1910/Phone: (973) 254-5000. Gary S. 

Balkema, pres; Timothy G. Hayes, region head-Northern 

Americas. 

Alka-Seltzer, Alka-Seltzer Plus, Bayer aspirin, Phillips’ Milk of 

Magnesia, Bactine, Camphophenique: BBDO Worldwide, New 

York. Simon Marlow, exec VP, mg dir & dir natl acct svcs; 

Samantha Carmichael, exec VP-sr acct dir. 

Aleve, Aleve Cold & Sinus, Flintstone vitamins, Bugs Bunny 

vitamins, RID lice treatment, Midol, One-A-Day: BBDO 

Worldwide, Chicago. Anne Dooley, exec VP-client svc dir. 

Femstat, Flintstones, Midol, Mycelex, One-A-Day: Euro RSCG 

Tatham & Partners, Chicago. Suzanne Lord, sr ptnr. 

Media buying: Initiative Media North America, New York. 

Lawrence Orell, exec VP & gm. 

`81 Berkshire Hathaway 



Magazine . . . . . . . . . . . . . . . . .$21,446 $25,871 -17.1 


Newspaper . . . . . . . . . . . . . . . . . .5,102 7,335 -30.4 


Outdoor . . . . . . . . . . . . . . . . . . . .2,548 2,896 -12.0 

Network TV . . . . . . . . . . . . . . . .28,253 46,807 -39.6 

Spot TV . . . . . . . . . . . . . . . . . . .40,710 59,776 -31.9 

Syndicated TV . . . . . . . . . . . . . .71,485 80,800 -11.5 


Network radio . . . . . . . . . . . . . . .11,229 19,730 -43.1 


Internet . . . . . . . . . . . . . . . . . . . . . .454 1,171 -61.3 


Unmeasured media . . . . . . . .96,740 113,644 -14.9 

Total . . . . . . . . . . . . . . . . . . .339,440 454,575 -25.3 


Geico insurance . . . . . . . . . . .165,408 260,666 -36.5 

Dairy Queen restaurants . . . . .32,629 32,320 1.0 

Benjamin Moore paints . . . . . . .14,395 14,422 -0.2 



Sales . . . . . . . . . . . . . . . . . . . . .$37,668 $34,006 10.8 

Earnings . . . . . . . . . . . . . . . . . . . . .795 3,328 -76.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .37,668 34,006 10.8 


Flight services . . . . . . . . . . . . . . .2,279 1,856 22.8 

Insurance Group . . . . . . . . . . . . .22,153 16,806 31.8 

Retail . . . . . . . . . . . . . . . . . . . . . .1,864 1,402 33.0 

Scott Fetzer Cos. . . . . . . . . . . . . . .963 1,021 -5.7 

Other . . . . . . . . . . . . . . . . . . . . . .2,780 1,763 57.7 


Headquarters 

Berkshire Hathaway/1440 Kiewit Plaza, Omaha, Neb. 

68154/Phone: (402) 346-1400. 

Notes 

Berkshire Hathaway completed its acquisition of Fruit of the 

Loom Industries on April 30, 2002. Bowling Green, Ky. based 

Fruit of the Loom Industries will operate as an independent subsidiary. 

Fruit of the Loom’s revenue and earnings figures have 

been added to Berkshire Hathaway’s totals on a pro-forma basis 

for both years. Berkshire acquired Shaw Industries, Dalton, Ga., 

on Jan. 8, 2001. Shaw is the world’s largest carpet manufacturer 

based on both revenue and volume of production. 


Corporate: Warren Buffett, chmn, pres & CEO. 

Ben Bridge Jewelers: 4th & Pike, Seattle, Wash. 98111/Phone: 

(206) 448-8800. John Bridge, co-CEO; Ed Bridge, co-CEO; Steve 

Davolt, VP-mktg. 

Publicis, Seattle. Amy Masterson, sr acct exec; Jenny Porterfield, 

sr media mgr; Rachel Morgan, media planner. 

Benjamin Moore: 51 Chestnut Ridge Rd., Montvale, N.J. 

07645/Phone: (800) 344-0400. Yvan Dupuy, pres & CEO; Denis 

Abrams, exec VP & chief operating officer; Jan Bottcher, VPmktg. 

Benjamin Moore Paint: Gianettino & Meredith, Short Hills, N.J. 

Rick Riccardi, VP & acct super. 

Borsheim’s: 120 Regency Pkwy., Omaha, Neb. 68114/Phone: 

(402) 391-0400. Susan M. Jacques, pres & CEO. 

Special projects: Ervin & Smith, Omaha. Halle Balcha, acct exec. 

SACCO, Omaha. Kim Stowe, dir-client svcs. 

Buffalo News: One News Plaza, Buffalo, N.Y. 14240/Phone: (716) 

849-3434. Stanford Lipsey, pub; Warren T. Colville, pres. 

Eric Mower & Associates, Syracuse, N.Y. Sandy Gingrich, acct 

mg; Bob Jordan, media buyer. 

Cort’s Furniture Rental: 11250 Waples Mill Lane, Ste. 500, 

Fairfax, Va. 22030/Phone: (703) 968-8500. Paul Arnold, CEO; Steve 

Jobes, pres; Lloyd Henson, chief operating officer. 

Arnold Worldwide, McLean, Va. Michael White, acct dir. 

Fruit of the Loom Industries: One Fruit of the Loom Dr., 

Bowling Green, Ky. 42103/Phone: (207) 781-6400. John B. Holland, 

pres & CEO. 

Best by Fruit of the Loom, Fruit of the Loom, FunGals, Funpals, 

Lofteez, Munsingwear, Screen Stars, Underoos: Richards Group, 

Dallas. Diane Fannon, principal; Dennis Walker, creative grp 

head; Ron Henderson, creative grp head; Mary Price, grp media 

dir-Richards/Gravelle. 

BVD: Keller Crescent, Evansville, Ind. Jim Mitchell, VP & acct 

super-new bus. 

GEICO: Government Employee’s Insurance Co., 1 GEICO Plaza, 

Washington, D.C. 20076/Phone: (800) 824-5404. Tony Nicely, pres; 

Edward W. Ward, VP-mktg. 

GEICO Direct Auto Insurance: Martin Agency, Richmond, Va. 

Paul McKee, exec VP & chief operating officer. 

Hispanic adv: Lopez Negrete Communications, Houston. Alex 

Lopez Negrete, pres & CEO.


H.H. Brown Shoe Co.: 124 West Putnam Ave., Greenwich, Conn. 

068300/Phone: (203) 661-2424. Frank Rooney, chmn; Jim Issler, pres 

& chief operating officer; Walter Nizinski, pres-Lowell Shoe Co; 

Steve Lunder, VP-mktg & brand mgr-Dexter Shoe Co. 

Born Shoe Co., Carolina Shoe Co., Cove Shoe Co., Dexter Shoe 

Co., Double-H Boot, HH Brown Shoes, Lowell Shoe Co., 

Nursemates, Softspots, Supremes: Media Lab (in-house). 

Helzberg Diamonds: 1825 Swift, North Kansas City, Mo. 

64116/Phone: (800) 669-7780. Jeff Comment, chmn; John 

Goodman, sr VP-mktg & adv; Linda Baker, adv dir. 

Agency in review. 

Media svcs: Mediaedge:CIA, New York. Beth Gordon, chmn; 

Loretta Volpe, pres & CEO. 

International Dairy Queen: 7505 Metro Blvd., P.O. Box 39286, 

Edina, Minn. 55439/Phone: (952) 830-0200. Charles W. Mooty, pres 

& CEO; Michael Keller, VP-mktg; Chuck Schwalbe, dir-mktg. 

Dairy Queen restaurants, Grill & Chill, Karmel Korn Shoppe, 

Orange Julius stores: Grey Worldwide, New York. Mike Gaertner, 

exec VP. 

Media buying: MediaCom, New York. Larry Swyer, sr VP & grp 

media dir. 

Branding, Grill & Chill: Shikatani Lacroix Brandesigns, Toronto. 

Jean-Pierre Lacroix, pres; Chuck Chapman, sr VP. 

Johns Manville: 717 17th St., Denver, Colo. 80217-5108/Phone: 

(303) 978-2000. Charles L. Henry, chmn & CEO. 

Air handling systems, commercial & ind roofing, engineered 

products, fire protection systems, pipe & equipment insulations: 

BSM&R, Denver. Ed Brozena, pres & CEO; Joe Kramer, sr acct 

super. 

Comfort Therm: McClain Finlow, Denver. Marie Revenew, 

mgmt super; Denise Meyers, sr acct exec; Tony Fonk, acct exec; 

Martin Knapp, acct exec; Tom Leyden, creative dir. 

Jordan’s Furniture: 100 Stockwell Dr., Avon, Mass. 02322/Phone: 

(508) 580-4900. Barry Tatelman, pres. 

Blitz Media, South Natick, Mass. Marci Cohen, pres. 

Justin Industries: 2821 W. 7th St., Fort Worth, Texas 

76101/Phone: (817) 336-5125. Harrold Melton, pres & CEO-Acme 

Building Brands; Randy Watson, pres & CEO-Justin Brands. 

Media buying, Acme Brands: Felsware, Ft Worth, Texas. Matt 

Fels, pres. 

Chippewa footwear, Justin, Justin Juniors, Justin work boot, 

Nacona boots: Balcom Agency, Fort Worth, Texas. Stuart Balcom, 

pres; RaeAnn Bellucci, acct exec; Trey Sprinkle, art dir. 

Tony Lama: Lara & Robertson Creative, El Paso, Texas. Rick 

Lotta, pres. 

Media svcs, Tony Lama: In-house. 

MidAmerica Energy Holdings: 666 Grand Ave., Des Moines, 

Iowa 50309/Phone: (515) 242-4300. Greg E. Abel, pres. 

Bozell & Jacobs, Omaha. Kim Mikelson, ptnr; Kevin Hutchison, 

mgmt super. 

Nebraska Furniture Mart: 700 S. 72nd. St., Omaha, Neb. 

68114/Phone: (402) 397-6100. Irv Blumkin, chmn & CEO; Mark 

Hamilton, dir-mktg; Teri Harold, adv mgr. 

Red Stone Communications, Omaha. Gail Johnston, VP. 

Media svcs: In-house. 


R.C. Willey Home Furnishings: 2301 South 300 West, Salt Lake 

City, Utah 84115/Phone: (801) 461-3900. Scott Hymas, CEO; Jeff 

Child, pres; Clark Yospe, VP-mktg & adv. 

In-house. 

Scott Fetzer Cos.: 28800 Clemens Rd., Westlake, Ohio 

44145/Phone: (440) 892-3000. Campbell-Hausfeld: Gary Herman, 

pres; Bob Bicknell, sr VP-sls & mktg; Dan Sanchez, mgr-mktg 

comms; Hillary Myers, brand mgr. Douglas Quikut: Nathan 

Hower, gm; Sal Casas, VP-sls & mktg; WorldBook Encyclopaedia: 

Robert Martin, pres. 

Campbell-Hausfeld, Child Craft, Early World of Learning, 

World Book Multimedia, World Book Encyclopedia: In-house. 

Douglas Quikut: American Angular, Ginsu Knives, Douglas 

Vacuum Cleaners, Quikut: No agency. 

Media buying, Campbell-Hausfeld: Kling Marketing, Cincinnati. 

William Kling, pres. 

Print, Campbell-Hausfeld: Coactive Marketing Group, 

Cincinnati. Michael J. Halloran, principal. 

Production & special projects, Campbell-Hausfeld: Sullivan 

Design Group, Cincinnati. Mike Sullivan, principal. 

See’s Candies: 210 El Camino Real, South San Francisco, Calif. 

94080/Phone: (650) 583-7307. Charles Huggins, pres; Richard Van 

Doren, VP-mktg. 

Black Rocket, San Francisco. Beth Soto, acct super; Robert 

Boyce, media dir; Chris Chaffin, creative dir. 

Shaw Industries: 616 E. Walnut Ave., Dalton, Ga. 30722/Phone: 

(706) 278-3812. Robert Shaw, chmn & CEO; Julian D. Saul, pres. 

C.K. Bevil, dir mktg comms. 

In-house. 

Star Furniture: 16666 Barker Springs Rd., Houston, Texas 

77084/Phone: (281) 492-5433. Mark Schriber, pres; Mike Galloway, 

adv dir. 

In-house. 

Bdcast adv: Yaffe & Company, Southfield, Mich. Brad Deutser, 

pres, Yaffe/Deutser. 

58 Best Buy Co. 



Magazine . . . . . . . . . . . . . . . . .$21,684 $18,702 15.9 

Sunday magazine . . . . . . . . . . . .1,020 358 185.2 

Newspaper . . . . . . . . . . . . . . . .150,243 171,740 -12.5 

National newspaper . . . . . . . . . . .5,971 6,810 -12.3 

Outdoor . . . . . . . . . . . . . . . . . . . . . .216 386 -44.1 

Network TV . . . . . . . . . . . . . . . .45,961 25,778 78.3 

Spot TV . . . . . . . . . . . . . . . . . . .38,862 68,178 -43.0 

Syndicated TV . . . . . . . . . . . . . . . . . .11 178 -93.9 


Network radio . . . . . . . . . . . . . . .2,287 1,653 38.3 

National spot radio . . . . . . . . . . . .385 4,587 -91.6 

Internet . . . . . . . . . . . . . . . . . . . .7,094 5,101 39.1 



Total . . . . . . . . . . . . . . . . . . .542,698 476,382 13.9 


Best Buy stores . . . . . . . . . . .265,950 290,180 -8.3




Sales . . . . . . . . . . . . . . . . . . . . .$19,597 $15,327 27.9 

Earnings . . . . . . . . . . . . . . . . . . . . .570 396 43.9 

Headquarters 

Best Buy Co./7075 Flying Cloud Dr., P.O. Box 9312, Eden Prairie, 

Minn. 55440/Phone: (612) 947-2000. 

Notes 

Fiscal year ended Feb. 1, 2002. 


Corporate: Richard M. Schultze, founder & chmn; Brad 

Anderson, CEO; Michael Linton, exec VP-cons & brand mktg; 

Mary Miller, VP-strategic mktg; Barry Judge, VP-BestBuy.com; Jeff 

Maynard, VP-strategic mktg. 

Best Buy Advertising (in-house). Ruby Anik, VP-media svcs; Ric 

West, VP-print creative; Mark Messing, VP-creative strategy & 

bus devel. 

Media buying-natl bdcast: Starcom, Chicago. John Muszynski, 

media dir. 

27 Bristol-Myers Squibb Co. 



Magazine . . . . . . . . . . . . . . . . .$114,778 $105,879 8.4 

Sunday magazine . . . . . . . . . . .27,833 15,971 74.3 

Newspaper . . . . . . . . . . . . . . . . .66,757 8,523 683.3 


Outdoor . . . . . . . . . . . . . . . . . . . . .698 1,128 -38.2 

Network TV . . . . . . . . . . . . . . .140,568 184,560 -23.8 

Spot TV . . . . . . . . . . . . . . . . . . . .5,957 7,905 -24.6 

Syndicated TV . . . . . . . . . . . . .50,058 27,845 79.8 


Network radio . . . . . . . . . . . . . . . . .570 2,357 -75.8 


Internet . . . . . . . . . . . . . . . . . . . .4,548 1,526 198.0 



Total . . . . . . . . . . . . . . . . . . . .973,752 1,001,904 -2.8 


Glucophage diabetes Rx . . . . . .80,921 25,821 213.4 

Pravachol cholesterol Rx . . . . . .47,166 62,006 -23.9 

Excedrin pain relievers . . . . . .46,857 47,830 -2.0 

Bristol-Myers Co. . . . . . . . . . . . .27,939 41,520 -32.7 

Vaniqa hair remover Rx . . . . . .25,592 7,419 245.0 

Glucovance diabetes Rx . . . . . .25,322 16,389 54.5 



Sales . . . . . . . . . . . . . . . . . . . . .$19,423 $18,216 6.6 

Earnings . . . . . . . . . . . . . . . . . . . .2,527 4,096 -38.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .13,154 12,114 8.6 


Medical . . . . . . . . . . . . . . . . . . . .16,322 15,329 6.5 

Clairol . . . . . . . . . . . . . . . . . . . . . .1,894 2,020 -6.2 

Headquarters 

Bristol-Myers Squibb Co./345 Park Ave., New York, N.Y. 

10154/Phone: (212) 546-4000. 


Notes 

Bristol-Myers Squibb became a more focused pharmaceutical 

company in 2001 by divesting non-pharmaceutical businesses: 

Clairol (beauty care) and Zimmer (orthopedics). The results for 

these businesses have been reported as discontinued operations 

and excluded from consolidated sales and expenses for all years. 

In addition, in the fourth quarter 2001, the company acquired the 

DuPont Pharmaceuticals business. 


Corporate: Charles A. Heimbold Jr., chmn; Peter Dolan, pres & 

CEO. 

Mead Johnson Nutritionals: 2400 W. Lloyd Expy., Evansville, 

Ind. 47721/Phone: (812) 429-5000. Randall Alsmai, pres; Jerry 

McCabe, sr VP-global medical sls; Greg Venner, VP-U.S. pediatric 

mktg & retail sls. 

Boost, ChoiceDM, Enfamil, Enfamil AR, LactoFree, Nutramigen, 

ProSobee: D’Arcy Masius Benton & Bowles, St. Louis. Margaret 

Sims, sr VP & grp acct dir. 

U.S. Pharmaceutical Group: 777 Scudders Mill Rd., Plainsboro, 

N.J. 08536/Phone: (609) 897-2000. Donald J. Heyden, pres-N. 

Amer. medicines; Dean Mitchell, pres-U.S. primary care; Brian 

Markison, pres-oncology/virology; Tom Chetrick, VP-cons/patient 

mktg; Gary Matthews, pres-cons medicines. 

Cefzil antibiotic Rx, Plavix, Pravachol, Tequin antibiotic Rx: 

Robert A. Becker Euro RSCG, New York. Sander Slaum, CEO. 

Comtrex, Keri Lotion: Gotham, New York. Marty Smith, vice 

chmn. 

Excedrin, Excedrin PM: Bozell, New York. Tom Bernardin, pres. 

Glucophage, Glucovance: CommonHealth, Parsippany, N.J. Matt 

Giegerich, CEO & pres. 

Megace: KFS & Associates, Princeton, N.J. Dave Stuteville, VPclient 

svcs. 

76 Campbell Soup Co. 



Magazine . . . . . . . . . . . . . . . . .$76,905 $67,566 13.8 

Sunday magazine . . . . . . . . . . .19,039 20,604 -7.6 

Newspaper . . . . . . . . . . . . . . . . . .4,282 2,603 64.5 

National newspaper . . . . . . . . . . . .975 280 248.6 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .2 20 -92.4 

Network TV . . . . . . . . . . . . . . . .94,263 58,982 59.8 

Spot TV . . . . . . . . . . . . . . . . . . .40,807 18,836 116.6 

Syndicated TV . . . . . . . . . . . . . .10,248 7,973 28.5 

Cable TV networks . . . . . . . . . .45,489 33,039 37.7 

Network radio . . . . . . . . . . . . . . .11,413 7,510 52.0 


Internet . . . . . . . . . . . . . . . . . . . .6,560 1,369 379.1 


Unmeasured media . . . . . . . . .83,361 111,024 -24.9 

Total . . . . . . . . . . . . . . . . . . . .396,957 333,216 19.1 


Campbell soups . . . . . . . . . . . .155,104 108,979 42.3 

Pepperidge Farm foods . . . . . .50,700 44,061 15.1 

V8 beverages . . . . . . . . . . . . . .33,592 33,505 0.3 

Prego sauces . . . . . . . . . . . . . . .24,443 1,064 2197.9 

Swanson soups . . . . . . . . . . . . . .12,189 15,622 -22.0




Sales . . . . . . . . . . . . . . . . . . . . .$6,664 $6,466 3.1 

Earnings . . . . . . . . . . . . . . . . . . . . .649 714 -9.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .5,021 4,820 4.2 

Operating income . . . . . . . . . . . . .1,137 1,135 0.2 


Soup & sauces . . . . . . . . . . . . . .4,306 4,423 -2.6 

Biscuits & confectionery . . . . . . .1,462 1,430 2.2 

Away From Home . . . . . . . . . . . . . .533 507 5.1 

Headquarters 

Campbell Soup Co./World Headquarters, Campbell Place, 

Camden, N.J. 08103-1799/Phone: (856) 342-4800. 


Corporate: Douglas R. Conant, pres & CEO; Carl Johnson, sr 

VP-corp strategy, bus devel & sls tech; Larry S. McWilliams, sr 

VP-sls & chief customer officer; Patrick O’Malley, sr VP-global 

supply chain. 

Away From Home Division: Campbell Place, Camden, N.J. 08103- 

1799/Phone: (856) 342-4800. Joe Kiely, pres. 

Noble Communications, Springfield, Mo. Larry Bisno, mgmt 

super. 

Godiva Chocolatier: 355 Lexington Ave., New York, N.Y. 

10017/Phone: (212) 984-5900. Archibold van Beuren, pres-Godiva 

ww; Eugene Dunkin, pres-Godiva intl; Katherine B. Green, sr VP 

& gm-N. Amer. retail; Michael Simon, VP-N. Amer. mktg. 

Margeotes/Fertitta & Partners, New York. George Fertitta, pres; 

Liz Morrow, media dir. 

North America Food & Beverage Division: Campbell Place, 

Camden, N.J. 08103-1799/Phone: (856) 342-4800. Jim Goldman, 

pres; Sean Connelly, VP-mktg & new bus food brands; Mike 

Conway, VP-mktg, beverages. 

Franco American foods, Pace sauces, Prego sauces, V8 beverages: 

Y&R Advertising, New York. Shelley Diamond, exec VP & mg 

dir. 

Media buying: Mediaedge:CIA, New York. Suzanne Kaufman, 

dir-strategic comms. 

North America Soup Division: Campbell Place, Camden, N.J. 

08103-1799/Phone: (856) 342-4800. Andrew Hughson, pres; Jeremy 

Fingerman, VP-U.S. soup; Diane Teer, VP-new bus devel. 

Chunky soups, new prods, Supper Bakes: Y&R Advertising, 

New York. Shelley Diamond, exec VP & mg dir. 

Healthy Request soups, condensed soups, new prods, Ready To 

Serve Classic soups, Select soups, Simply Home, Soup to go, 

Swanson broth: BBDO Worldwide, New York. Tom Sebok, exec 

VP & mg dir; Paul Reilly, sr VP & sr acct dir. 



Pepperidge Farm: 595 Westport Ave., Norwalk, Conn. 

06851/Phone: (203) 846-7000. David Albright, pres; Patrick J. 

Callaghan, sr VP-bus devel & pres-frozen foods; Geralyn Breig, 

VP-mktg; Vincent Melchiorre, VP-biscuit mktg; Maureen Linder, 

bus dir-bakery mktg; Barbara Eden, dir-mktg svcs. 

Y&R Advertising, New York. Shelley Diamond, exec VP & mg 

dir. 




59 Cendant Corp. 



Magazine . . . . . . . . . . . . . . . . . .$12,010 $13,182 -8.9 

Sunday magazine . . . . . . . . . . . . . . .93 469 -80.2 

Newspaper . . . . . . . . . . . . . . . . .23,203 37,248 -37.7 


Outdoor . . . . . . . . . . . . . . . . . . .24,729 21,005 17.7 

Network TV . . . . . . . . . . . . . . . . .17,699 38,915 -54.5 

Spot TV . . . . . . . . . . . . . . . . . . . .9,276 18,553 -50.0 

Syndicated TV . . . . . . . . . . . . . . .8,013 5,270 52.1 


Network radio . . . . . . . . . . . . . . .2,237 5,174 -56.8 


Internet . . . . . . . . . . . . . . . . . . . .12,029 18,420 -34.7 

Yellow Pages . . . . . . . . . . . . . . . .7,000 7,000 0.0 



Total . . . . . . . . . . . . . . . . . . . .527,224 413,734 27.4 


Century 21 real estate . . . . . . .28,604 30,836 -7.2 

Days Inn hotels . . . . . . . . . . . . .15,605 17,377 -10.2 

Ramada hotels . . . . . . . . . . . . . .15,537 16,879 -8.0 

Super 8 motels . . . . . . . . . . . . . .11,687 10,396 12.4 

Coldwell Banker real estate . . .10,755 10,899 -1.3 



Sales . . . . . . . . . . . . . . . . . . . . .$8,882 $4,659 90.6 

Earnings . . . . . . . . . . . . . . . . . . . . .385 602 -36.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .7,842 3,955 98.3 


Fleet . . . . . . . . . . . . . . . . . . . . . . .1,243 1,239 0.3 

Real estate franchise . . . . . . . . . . .593 571 3.9 

Diversified services . . . . . . . . . . . .590 1,099 -46.3 

Insurance/wholesale . . . . . . . . . . .574 575 -0.2 

Relocation . . . . . . . . . . . . . . . . . . .448 415 8.0 

Mortgage . . . . . . . . . . . . . . . . . . . .423 397 6.5 

Headquarters 

Cendant Corp./9 W. 57th St., New York, N.Y. 10019/Phone: (212) 

413-1800. 

Notes 

Financial results are from continuing operations. Cendant purchased 

Avis Group Holdings in March 2001, and Galileo 

International and Cheap Tickets in October 2001. 


Corporate: Henry R. Silverman, chmn, pres & CEO; Stephen P. 

Holmes, vice chmn and chmn & CEO-travel div; John W. 

Chidsey, chmn & CEO-vehicle svcs div; Thomas D. Christopoul, 

sr exec VP & chief admin officer; Samuel L. Katz, chief strategic 

officer, sr exec VP, chmn & CEO-travel distribution div; Richard 

A. Smith, chmn & CEO-real estate div. 

AmeriHost Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Keith Pierce, pres & CEO; Brenda


Eddy, mktg consultant. 

B. Eddy & Associates, Powell, Ohio. Brenda Eddy, pres. 

Avis Rent a Car System: 6 Sylvan Way, Parsippany, N.J. 

07054/Phone: (972) 428-3900. Scott Deaver, exec VP-mktg. 

McCann-Erickson Worldwide, New York. Mike Peluso, media 

super; Jason Wiese, media planner. 

Promo, collateral: Impax Marketing Communications, 

Philadelphia. Jennifer Moyer, VP. 

Century 21 Real Estate Corp.: 1 Campus Dr., Parsippany, N.J. 

07054/Phone: (973) 428-9700. Van Davis, pres & CEO; John 

Greenleaf, sr VP-mktg; Ken Tourney, VP-brand mgmt. 

Lowe & Partners Worldwide, New York. Robin Quish, pres. 

Sports & event mktg: Octagon, New York. Woody Thompson, 

VP-consultancy. 

Media svcs: MediaCom, New York. Brooke Goldstein, VP. 

Hispanic mktg & comms: Vidal Partnership, New York. Roberto 

Ruiz, ptnr. 

Coldwell Banker: 1 Campus Dr., Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Alex Perriello, pres & CEO; Regina Taylor, sr VPmktg; 

Monica Stickel, VP-affiliate mktg; Jennifer Smith, VP-strategic 

bus devel. 

Kaplan Thaler Group, New York. Robin Koval, exec VP-client 

svcs & strategy. 

Interactive mktg: Bootstrap Software, New York. Jay Erickson, 

chief operating officer. 

Interactive mktg: Kinesis, New York. Andreas Panayi, CEO. 

Media buying: MediaCom, New York. Brooke Goldstein, VP & 

acct dir; Kari Shoemaker, media planner. 

Days Inns Worldwide: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Tom Higgins, pres & CEO; Patricia 

Campbell, dir-mktg. 

Decker, Glastonbury, Conn. Andrew Maguire, pres. 

ERA Real Estate: 1 Campus Dr., Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Brenda W. Casserly, pres & chief operating officer; 

P.J. Martin Smith, sr VP-mktg; Lynne Roth, dir-adv & direct 

mktg. 

Christy MacDougall Mitchell, New York. Steve Bennett, acct 

mgr. 

Media plng: MediaCom, New York. Brooke Goldstein, acct mgr. 

Fairfield Resorts: 8669 Commodity Circle, Orlando, Fla. 

32819/Phone: (407) 370-5200. Bryant Raper, sr VP-mktg. 

No agency. 

Howard Johnson: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Mary Mahoney, pres & CEO; Keri Putera, dirmktg. 

Christy MacDougall Mitchell, New York. Steve Bennett, acct 

super. 

Media buying: MediaCom, New York. Brett Itskowitch, VP & 

dir-AOR. 

Jackson Hewitt: 339 Jefferson Rd., Parsippany, N.J. 

07054/Phone: (973) 496-1040. Michael Lister, pres & chief operating 

officer; Peter Tahinos, VP-mktg. 

Devito/Verdi, New York. Ellis Verdi, pres. 

Knights Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 


07054/Phone: (973) 428-9700. Anthony Falor, pres & CEO; Lori 

Smith, dir-mktg. 

No agency. 

Ramada Franchise Systems: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 496-9700. Paul Hanley, pres; Tim Pigsley, dirmktg. 

Impax Marketing Communications, Philadelphia. Jay Arnold, 

CEO; Lisa Palmarini, assoc VP. 

Media plng: MediaCom, New York. Brooke Goldstein, VP & 

acct dir; Kari Shoemaker, media planner. 

Super 8 Motels: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: 

(973) 428-9700. Robert Weller, pres & CEO; Rosanne Zusman, dirmktg. 

Grey Worldwide, New York. Rick Cusato, sr VP; Jesse Doherty, 

acct exec. 

Travelodge: 1 Sylvan Way, Parsippany, N.J. 07054/Phone: (973) 

428-9700. John Valletta, pres & CEO; Doug Anderson, dir-mktg. 

Agencies assigned on project basis. 

Media buying: MediaCom, New York. Brooke Goldstein, VPacct 

dir. 

Villager Lodge Franchise Systems: 1 Sylvan Way, Parsippany, 

N.J. 07054/Phone: (973) 428-9700. Anthony Falor, pres & CEO; 

Brenda Eddy, mktg consultant. 

Musselman Advertising, Allentown, Pa. Jamie Musselman, pres 

& creative dir; Colleen Ramnath, acct exec. 

Wingate Inns International: 1 Sylvan Way, Parsippany, N.J. 

07054/Phone: (973) 428-9700. Keith Pierce, pres & CEO; Lisa 

Theodore, dir-mktg. 

Impax Marketing Communications, Philadelphia. Jay Arnold, 

pres; Lisa Palmarini, assoc VP. 

75 Circuit City Stores 



Magazine . . . . . . . . . . . . . . . . . .$11,547 $152 7476.5 


Newspaper . . . . . . . . . . . . . . . .122,752 208,209 -41.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . .614 400 53.6 

Network TV . . . . . . . . . . . . . . . .55,899 20,548 172.0 

Spot TV . . . . . . . . . . . . . . . . . . .52,636 105,361 -50.0 

Syndicated TV . . . . . . . . . . . . . . . . .613 0 NA 


Network radio . . . . . . . . . . . . . . .3,464 0 NA 

National spot radio . . . . . . . . . . . . . .0 0 NA 

Internet . . . . . . . . . . . . . . . . . . . .6,804 3,105 119.1 



Total . . . . . . . . . . . . . . . . . . .409,970 469,072 -12.6 


Circuit City stores . . . . . . . . . .245,166 349,848 -29.9 

CarMax auto superstores . . . .49,358 48,103 2.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$12,791 $12,959 -1.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .219 161 36.0


U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .12,791 12,959 -1.3 


Circuit City . . . . . . . . . . . . . . . . .10,485 10,599 -1.1 

CarMax . . . . . . . . . . . . . . . . . . . . .2,501 2,015 24.1 

Headquarters 

Circuit City Stores/9950 Mayland Dr., Richmond, Va. 23233- 

1464/Phone: (804) 527-4000. 


Corporate: Richard Sharp, chmn; Alan McCollough, pres & 

CEO; Fiona Dias, sr VP-mktg. 

CarMax, Circuit City: FCBi, Chicago. Zain Raj, pres. 

Media buying: In-house. 

82 Clorox Co. 



Magazine . . . . . . . . . . . . . . . . .$94,156 $86,942 8.3 


Newspaper . . . . . . . . . . . . . . . . . . . . .0 83 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 7 NA 

Network TV . . . . . . . . . . . . . . . .87,272 84,078 3.8 

Spot TV . . . . . . . . . . . . . . . . . . . .13,373 13,803 -3.1 

Syndicated TV . . . . . . . . . . . . . .23,865 20,113 18.7 


Network radio . . . . . . . . . . . . . . .4,347 6,641 -34.5 

National spot radio . . . . . . . . . . . . .195 3,319 -94.1 

Internet . . . . . . . . . . . . . . . . . . . . .2,371 455 420.6 



Total . . . . . . . . . . . . . . . . . . . .337,606 339,517 -.6 


Clorox bleaches & whiteners . .96,472 115,071 -16.2 

Glad bags & containers . . . . . . .41,564 41,485 0.2 

Brita pitcher & water filters . . .22,625 16,369 38.2 

Hidden Valley Ranch dressings . .22,416 27,081 -17.2 

Pine-Sol cleaner . . . . . . . . . . . . .19,942 9,537 109.1 

Liquid Plumr drain cleaner . . . .14,277 11,207 27.4 

Fresh Step litter . . . . . . . . . . . . .11,848 14,299 -17.1 

Tilex bathroom cleaner . . . . . . .11,032 6,825 61.7 

Formula 409 all-purpose clnr . .10,999 5,825 88.8 



Sales . . . . . . . . . . . . . . . . . . . . .$3,903 $3,989 -2.2 

Earnings . . . . . . . . . . . . . . . . . . . . .323 394 -18.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .3,299 3,214 2.6 

Operating income . . . . . . . . . . . .1,006 971 3.6 


U.S. household prods & Canada . .1,521 1,568 -3.0 

U.S. specialty prods . . . . . . . . . . .1,778 1,743 2.0 

International . . . . . . . . . . . . . . . . .604 575 5.0 

Headquarters 

Clorox Co./1221 Broadway, Oakland, Calif. 94612/Phone: (510) 271- 

7000. 



Corporate: Craig Sullivan, chmn & CEO; Jerry Johnston, pres & 

chief operating officer; Larry Peiros, grp VP; Rich Conti, grp VP; 

George Roeth, VP-mktg; Scott Weiss, VP-Brita prods; David Matz, 

VP & gm-laundry & homecare; Glenn Savage, VP & gm-Glad 

prods div; Dan Dahlgren, VP-mktg, auto care; Tony Gerst, VPmktg, 

homecare div; Bill Morrissey, VP-mktg, new initiatives; 

Doug Milliken, VP-brand devel. 

DDB Worldwide, San Francisco. Mary Moudry, pres; Dan 

Odishoo, mg ptnr. 

Hispanic adv: Dieste, Harmel & Partners, Dallas. Tony Dieste, 

pres & CEO. 

Media buying: OMD Worldwide, New York. Page Thompson, 

media dir. 

32 Coca-Cola Co. 



Magazine . . . . . . . . . . . . . . . . .$39,409 $13,515 191.6 

Sunday magazine . . . . . . . . . . . . .850 361 135.3 

Newspaper . . . . . . . . . . . . . . . . . .1,935 3,219 -39.9 


Outdoor . . . . . . . . . . . . . . . . . . . .5,417 3,424 58.2 

Network TV . . . . . . . . . . . . . . .198,890 215,129 -7.5 

Spot TV . . . . . . . . . . . . . . . . . . . .62,517 75,959 -17.7 

Syndicated TV . . . . . . . . . . . . .26,500 32,879 -19.4 




Internet . . . . . . . . . . . . . . . . . . . .4,699 1,088 332.0 

Measured media . . . . . . . . . . .411,073 403,791 1.8 


Total . . . . . . . . . . . . . . . . . . .903,457 897,314 0.7 


Coke & Diet Coke soft drinks . .224,020 208,553 7.4 

Sprite soft drinks . . . . . . . . . . .75,844 83,972 -9.7 

Minute Maid orange juice . . . . .37,636 38,141 -1.3 

Dasani bottled water . . . . . . . .26,406 23,253 13.6 

Powerade sports beverage . . . .23,157 32,247 -28.2 



Sales . . . . . . . . . . . . . . . . . . . .$20,092 $19,889 1.0 

Earnings . . . . . . . . . . . . . . . . . . . .3,969 2,177 82.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .7,526 7,372 2.1 

Operating income . . . . . . . . . . . .1,480 1,409 5.0 

Headquarters 

Coca-Cola Co./1 Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: (404) 

676-2121. 


Corporate: Douglas N. Daft, chmn & CEO; Stephen C. Jones, sr 

VP & chief mktg officer; Kandy Anand, VP-strategic mktg. 

Coca-Cola USA: One Coca-Cola Plaza, Atlanta, Ga. 30313/Phone: 

(404) 676-2121. Jeffrey T. Dunn, pres; Jan Hall, sr VP-mktg. 

Barq’s: Carmichael Lynch, Minneapolis. 

Citra, Fresca, new product development: Campbell Mithun, 

Minneapolis. Donna Wiederkehr, mgmt super. 

Coca-Cola Classic: Leo Burnett USA, Chicago. Phil Rubel, exec 

VP & acct dir.


COOL from Nestea, Dasani water, Mello Yello, Pibb Xtra: Berlin, 

Cameron/Red Cell, New York. Martin Navarrete, acct dir. 

Coca-Cola Classic, Cherry Coke: McCann-Erickson Worldwide, 

New York. William Grogan, exec VP & grp dir. 

Diet Coke, Mad River, Planet Java: Lowe & Partners 

Worldwide, New York. Paul Hammersley, CEO-N. Amer. 

Fanta, Sprite: Ogilvy & Mather Worldwide. Scott Flood, sr partner 

& ww mg dir. 

Fruitopia: Foote, Cone & Belding Worldwide. Chicago. 

KMX, PowerAde: Wieden & Kennedy, Portland, Ore. John 

Russell, acct dir. 

Simply Orange: Doner, Southfield, Mich. Heidi Riggs, acct svc 

super. 

Vanilla Coke: Martin Agency, Richmond, Va. Monica Valenti, 

acct super. 

African-American adv, Coca-Cola Classic, Sprite: Burrell 

Communications Group, Chicago. Mark Miranda, dir-client svcs; 

McGhee Williams, exec VP & gm. 

Hispanic adv: Coca-Cola Classic, Sprite: Lapiz, Chicago. Delores 

Kunda, sr VP & pres-Lapiz. 

N. Amer. regional adv: Fitzgerald & Co., Atlanta. Lisa Galanti, 

mg dir; Russ Leblanc, VP & mgmt super. 

Natl & local media plng: MediaVest, New York. Mark Buttitta, 

sr VP & media dir. 

Minute Maid Co.: 2000 St. James Place, Houston, Texas 

77056/Phone: (713) 888-5000. Donald R. Knauss, pres & CEO- 

Minute Maid Americas; Bradley Goist, VP & gm-refrigerated beverages 

team; Michael H. Keown, VP & gm, shelf-stable beverages 

team; Larry P. Stanek, VP-cons & marketplace knowledge; 

Charles Torrey, dir-mktg, refrigerated beverages team; John 

Roddey, dir-mktg, shelf-stable beverages team; Shawn Sugarman, 

VP & chief operating officer-Odwalla; Laura Lopez, VP & gmbottler 

juice brand team. 

Hi-C: Just Kid Inc., Stamford, Conn. Lori Klein, VP. 

Minute Maid: Doner, Southfield, Mich. Monica Tysell, exec VP 

& acct mgmt dir. 

79 Colgate-Palmolive Co. 



Magazine . . . . . . . . . . . . . . . . .$32,842 $26,575 23.6 


Newspaper . . . . . . . . . . . . . . . . . . . . .0 27 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .7 7 0.0 

Network TV . . . . . . . . . . . . . . . .44,759 54,629 -18.1 

Spot TV . . . . . . . . . . . . . . . . . . . .2,898 3,546 -18.3 

Syndicated TV . . . . . . . . . . . . . . .5,546 6,110 -9.2 



National spot radio . . . . . . . . . . . .298 94 217.3 

Internet . . . . . . . . . . . . . . . . . . . . . .260 365 -28.8 



Total . . . . . . . . . . . . . . . . . . . .355,248 332,914 6.7 


Colgate dental care . . . . . . . . . .60,818 72,949 -16.6 

Softsoap soaps . . . . . . . . . . . . . .12,941 7,068 83.1 

Palmolive dishwashing prods . .10,525 17,679 -40.5 




Sales . . . . . . . . . . . . . . . . . . . . .$9,428 $9,358 0.7 

Earnings . . . . . . . . . . . . . . . . . . . .1,835 1,740 5.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .2,888 2,762 4.6 


Oral, personal & healthcare . . . .8,240 8,049 2.4 

Total pet nutrition . . . . . . . . . . . . .1,118 1,069 4.6 

Headquarters 

Colgate-Palmolive Co./300 Park Ave., New York, N.Y. 10022- 

7499/Phone: (212) 310-2000. 


Corporate: Reuben Mark, chmn & CEO; William S. Shanahan, 

pres; Lois Juliber, chief operating officer; Javier Teruel, chief 

growth officier; Emilio Alvarez-Recio, VP-global adv; Jeff 

Salguero, VP-global adv prods; Katherine Thornhill, VP-global 

bus insight & cons rsch; Robert Martin, pres e-bus; Jack Haber, 

VP, e-bus; Joseph Uzzolina, pres-global fabric care; Barrie Spelling, 

pres-global oral care; Bob Blanchard, VP & gm global toothpaste 

div; Peter Chase, VP-global personal care; Greg Woodson, VPhousehold 

surface cleaners; Nicolas Vinke, VP & gm-Colgate Oral 

Pharmaceuticals; Bob Kirkpatrick, VP-global media; Grace E. 

Richardson, VP-cons affairs; Robert Murphy, VP-corp comms; 

Douglas Wright, VP-environmental affairs, occupational health & 

safety. 

Colgate U.S.: 300 Park Ave., New York, N.Y. 10022-7499/Phone: 

(212) 310-2000. Ian Cook, exec VP & pres-N. Amer.; Seamus 

McBride, VP-mktg; Jim Napolitano, VP-sls; Suzan Harrison, VP 

& gm-oral care; Sheila Hopkins, VP & gm-personal care; Peter 

Ryan, VP & gm-household surface care; Francisco Munoz, gmfabric 

care; Bill Kashimer, dir-U.S. media; John Simone, dir-mktg 

comms svcs; Phyllis Woolley, dir-African-American mktg; Ricardo 

Martinez, dir-Hispanic mktg. 

Ajax, Colgate toothbrushes, Colgate, Colgate Total, Dynamo, 

Fab, Fresh Start, Irish Spring, Mennen Lady Speed Stick, Mennen 

Skin Bracer, Mennen Speed Stick, Murphy Oil soap, Palmolive 

Automatic liquid for dishwashers, Palmolive dishwashing liquid, 

soap & body wash, Softsoap, Speed Stick Clear, Suavitel, Teen 

Spirit, Ultrabrite: Y&R Advertising, New York. Gord McLean, mg 

ptnr; John Morris, mg ptnr, Colgate-Palmolive North America. 

Hispanic adv: Siboney USA, New York. Marie-Jose Hunter, acct 

dir. 


Lewis, chmn & CEO; Ronny Mills, grp acct dir; Reshauwn 

Smith, acct exec. 

Colgate-Palmolive Institutional Products: 191 E. Hanover Ave., 

Morristown, N.J. 07962-1928/Phone: (973) 631-9000. Edward R. 

Gagliardi, dir-institutional prods div. 

Project basis: Ajax, Murphy Oil soap, Palmolive, Softsoap: LF 

Creative Services, New York. Chris McCoy, acct exec. 

Hill’s Pet Nutrition: 400 S.W. Eighth St., Topeka, Kan. 

66603/Phone: (785) 354-8523. Robert C. Wheeler, CEO; Richard F. 

Hawkins, vice chmn & CEO Hill’s Intl; Steve Marton, pres & 

chief operating officer; Joy Klemencic, VP-global bus devel & strat 

plng; Hope Jaglowitz, VP-US mktg; Paula Stack, mktg gm-domestic 

diets; John Junchoff, dir-cons mktg; Karen Padgett, dir-veterinary 

bus channel.


Prescription Diet, Science Diet: Y&R Advertising, New York. 

John Morris, sr ptnr. 

46 ConAgra Foods 



Magazine . . . . . . . . . . . . . . . . .$28,208 $27,752 1.6 

Sunday magazine . . . . . . . . . . . . .1,573 3,649 -56.9 

Newspaper . . . . . . . . . . . . . . . . . . .420 320 31.2 

National newspaper . . . . . . . . . . . .661 2,391 -72.3 

Outdoor . . . . . . . . . . . . . . . . . . . . .450 539 -16.5 

Network TV . . . . . . . . . . . . . . . .41,662 48,836 -14.7 

Spot TV . . . . . . . . . . . . . . . . . . . .10,110 15,756 -35.8 

Syndicated TV . . . . . . . . . . . . . . .27,711 31,937 -13.2 


Network radio . . . . . . . . . . . . . . . . .159 2,547 -93.8 


Internet . . . . . . . . . . . . . . . . . . . . . .457 52 776.1 



Total . . . . . . . . . . . . . . . . . . .668,260 586,122 14.0 


Chef Boyardee foods . . . . . . . .26,055 27,390 -4.9 

Healthy Choice foods . . . . . . . . .21,732 19,508 11.4 

Hunt’s foods . . . . . . . . . . . . . . . .12,843 12,868 -0.2 

Homestyle Bakes entree meals . .11,646 2,904 301.1 

Pam cooking spray . . . . . . . . . .10,623 16,431 -35.4 



Sales . . . . . . . . . . . . . . . . . . . . .$27,194 $25,535 6.5 

Earnings . . . . . . . . . . . . . . . . . . . . .639 382 67.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .23,194 21,935 5.7 

Operating income . . . . . . . . . . . . .1,104 618 78.6 


Refrigerated foods . . . . . . . . . . .13,212 12,881 2.6 

Packaged foods . . . . . . . . . . . . .8,682 7,610 14.1 

Agricultural products . . . . . . . . .5,300 5,043 5.1 

Headquarters 

ConAgra Foods/1 ConAgra Dr., Omaha, Neb. 68102/Phone: (402) 

595-4000. 


Corporate: Bruce Rohde, chmn & CEO; F. Martin Thrasher, pres 

& chief operating officer-ConAgra Foods Retail Products. 

ConAgra Dairy Foods Co.: 2001 Butterfield Rd., Downers Grove, 

Ill. 60515/Phone: (630) 353-5200. Rich Scalise, pres & chief operating 

officer; Rob Stevens, VP-retail mktg; John Tuerff, VP-foodservice 

mktg; Tom Nestor, VP-retail sls; Tom Hayes, VP-foodservice 

sls. 

Parkay, Fleischmann’s, Blue Bonnet: Grey Worldwide, New 

York. Ken Levy, exec VP. 

Promo: Parkay, Fleischmann’s, Blue Bonnet: Pinnacle Promotion 

Group, Chicago. Mitch Salzstein, pres & mg ptnr; D.J. Leonhardt, 

VP. 

Treasure Cave, County Line, Nikos & promo-Egg Beaters: 

Promotion Network, Chicago. Nancy Shamberg, acct dir. 

Reddi-Wip, Egg Beaters: Cramer-Krasselt, Milwaukee. Paul M. 

Bentley, exec VP & gm; Randy Banks, sr VP & acct super. 


Media buying: MediaCom, New York. Caroline Kim, assoc 

media dir. 

ConAgra Foods Grocery Foods Group: 3353 Michelson Dr., 

Irvine, Calif. 92612/Phone: (949) 437-1000. Ray De Riggi, chmn; 

Dennis O’Brien, pres & chief operating officer. 

Homestyle Bakes, Manwich, Wolf Brand: Fogarty Klein Monroe, 

Dallas. Christine Gensch, media super. 

Snack Pack pudding & Sliders, Swiss Miss cocoa: Euro RSCG 

Tatham & Partners, Chicago. Mark Leitner, grp acct dir; Becky 

Dedo, acct exec. 

Butterball stuffing, broth & gravy, Healthy Choice soup: Grey 

Worldwide, New York. Ken Levy, exec VP. 

ConAgra Foods Snack Foods Group: 7450 Metro Blvd., Edina, 

Minn. 55439/Phone: (952) 835-6900. John McKeon, pres & chief 

operating officer. 

Orville Redenbacher’s popcorn: Euro RSCG Tatham & 

Partners, Chicago. Mark Leitner, grp acct dir; Becky Dedo, acct 

exec. 

Act II microwave popcorn: Kenyon Consortium, Minneapolis. 

Dwayne Johnson, acct exec. 

ConAgra Frozen Foods Group: 5 ConAgra Dr., Omaha, Neb. 

68102/Phone: (402) 595-6000. R. Dean Hollis, pres & chief operating 

officer. 

Healthy Choice, Marie Callender’s: Grey Worldwide, New York. 

Ken Levy, exec VP. 

Banquet: Fogarty Klein Monroe, Houston. Rich Klein, principal; 

Rob Schoenbeck, sr VP & grp acct dir. 

Kid Cuisine: Wonder Group, Cincinnati. 

ConAgra Poultry Co.: 2475 Meadowbrook Pkwy., Ste. A, 

Duluth, Ga. 30096/Phone: (770) 232-4200. Blake Lovette, pres & 

chief operating officer; John Curran, sr VP-retail sls & mktg; Steve 

Berman, dir-mktg. 

Butterball fresh chicken: Grey Worldwide, New York. Ken Levy, 

exec VP. 

Country Pride fresh chicken: Domus Advertising, Philadelphia. 

Elizabeth Tuppeny, pres & CEO. 

ConAgra Refrigerated Foods Group: 2001 Butterfield Rd., 

Downers Grove, Ill. 60515/Phone: (630) 512-1000. Steve Silk, prescons 

prods bus unit; Mark Brown, exec VP & gm-deli bus unit; 

Robert Wright, pres-tukey bus unit; Gene Dembkoski, pres-ham 

bus unit; Paul Reich, VP & gm-cons prods bus unit-Decker 

brand; Marty Silver, exec VP & gm-cons prods bus unit-Hebrew 

National brand; Peter Hetrick, VP & gm cons prods bus unit- 

Armour brand; Mike Kelly, VP-sls & bus devel, cons prods bus 

unit; Tom Perlstein, VP & gm-turkey bus unit; Mike Perrino, VPmktg, 

deli bus unit; Moira Stoddard, dir-mktg & bus devel, 

Turkey bus unit; Jon Lewallen, dir-mktg, ham bus unit; Mark 

Kleinman, VP-mktg, cons prods bus. 

ASE Foodservice: Marlin Company, Springfield, Mo. Dennis 

Marlin, pres; Niles Crum, media buyer. 

ASE Deli: Trade Marketing Group, Chicago. John Myers, pres; 

Tracy Nappier, VP. 

Armour, Butterball, Eckrich, Healthy Choice, Swift, Hebrew 

National: Grey Worldwide, New York. Ken Levy, exec VP. 

Swift Premium Brown ‘N Serve: Cramer-Krasselt, Milwaukee. 

Paul M. Bentley, exec VP & gm; Calla Stanford, acct super. 

Cook’s: Cramer-Krasselt, Chicago. Tim Denison, sr VP-acct 

mgmt. 

Decker Foods: Point Group, Dallas. Tom Bolger, exec VP.


69 Adolph Coors Co. 



Magazine . . . . . . . . . . . . . . . . . . . .$121 $119 1.3 


Newspaper . . . . . . . . . . . . . . . . . .1,350 907 48.9 


Outdoor . . . . . . . . . . . . . . . . . . . .7,446 4,686 58.9 

Network TV . . . . . . . . . . . . . . .138,880 131,105 5.9 

Spot TV . . . . . . . . . . . . . . . . . . . .20,421 28,358 -28.0 

Syndicated TV . . . . . . . . . . . . . . . .207 59 251.7 



National spot radio . . . . . . . . . . . .1,313 1,175 11.8 

Internet . . . . . . . . . . . . . . . . . . . . . . .38 63 -39.5 



Total . . . . . . . . . . . . . . . . . . . .430,105 444,299 -3.2 


Coors beers . . . . . . . . . . . . . . . .161,259 154,367 4.5 

Zima clear malt beverages . . . .15,947 17,962 -11.2 

Killian’s Red ale & lager . . . . . . .13,719 12,251 12.0 



Sales . . . . . . . . . . . . . . . . . . . . .$2,843 $2,842 0.0 

Earnings . . . . . . . . . . . . . . . . . . . . . .123 110 11.8 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .2,354 2,332 0.9 

Operating income . . . . . . . . . . . . . .133 164 -18.9 

Headquarters 

Adolph Coors Co./311 10th St., Golden, Colo. 80401/Phone: (303) 

279-6565. 

Notes 

Adolph Coors acquired Bass Holdings in February 2002. The purchase 

gives Coors the U.K.-based Carling business, which 

includes the Carling, Worthington and Caffrey’s brand beers, and 

the U.K. distribution rights to Grolsch beer. 


Corporate: William K. Coors, chmn-Adolph Coors Co.; Peter H. 

Coors, chmn-Coors Brewing Co.; W. Leo Kiely III, pres & CEO- 

Coors Brewing Co.. 

Coors Brewing Co.: 311 10th St., Golden, Colo. 80401/Phone: (303) 

279-6565. Ron Askew, chief mktg officer; Carl Barnhill, sr VP-sls. 

Coors Light, Original Coors, Killian’s Irish Red, Coors Extra 

Gold, Blue Moon; Bdcast plng & print media svcs: Foote, Cone 

& Belding Worldwide, Chicago. Scot Butler, exec VP & grp acct 

dir. 

Zima: Foote, Cone & Belding Worldwide, San Francisco. 

Patrick Kiss, acct super. 

African-American adv: Carol H. Williams Advertising, Oakland, 

Calif. Larry Hancock, acct exec. 

Bdcast media buying: Initiative Media North America, Chicago. 

Scot Butler, exec VP & media dir; Will Howard, exec VP & gm. 

Field media: Integer Group, Denver. Tom Gooch, mg dir. 

Hispanic adv: Agency in review. 


6 DaimlerChrysler 



Magazine . . . . . . . . . . . . . . . .$258,327 $300,142 -13.9 


Newspaper . . . . . . . . . . . . . . . .128,277 56,786 125.9 


Outdoor . . . . . . . . . . . . . . . . . . .16,225 17,947 -9.6 

Network TV . . . . . . . . . . . . . . .253,145 276,625 -8.5 

Spot TV . . . . . . . . . . . . . . . . . .559,549 826,173 -32.3 

Syndicated TV . . . . . . . . . . . . . . .4,520 5,871 -23.0 


Network radio . . . . . . . . . . . . . . .4,948 7,185 -31.1 


Internet . . . . . . . . . . . . . . . . . . . .8,732 5,565 56.9 

Yellow Pages . . . . . . . . . . . . . . .14,000 14,000 0.0 

Measured media . . . . . . . .1,399,629 1,686,621 -17.0 


Total . . . . . . . . . . . . . . . . . .1,985,289 2,162,334 -8.2 


Dodge vehicles . . . . . . . . . . . . .499,197 660,794 -24.5 

Chrysler vehicles . . . . . . . . . . .474,381 524,072 -9.5 

Jeep vehicles . . . . . . . . . . . . .247,406 314,915 -21.4 

Mercedes-Benz vehicles . . . . .134,793 151,433 -11.0 

DaimlerChrysler corporate . . . .19,316 6,266 208.3 



Sales . . . . . . . . . . . . . . . . . . . .$136,999 $151,083 -9.3 

Earnings . . . . . . . . . . . . . . . . . . . . .-593 7,345 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .72,708 78,622 -7.5 


Aerospace . . . . . . . . . . . . . . . . . .4,994 9,682 -48.4 

Services . . . . . . . . . . . . . . . . . . .14,256 11,289 26.3 

Commercial vehicles . . . . . . . .25,699 26,979 -4.7 

Mercedes Benz & Smart . . . . . .37,981 37,686 0.8 

Chrysler Group . . . . . . . . . . . . . .62,714 67,412 -7.0 

Headquarters 

DaimlerChrysler/225 Epplestrasse, 70546 Stuttgart, 

Germany/Phone: 49-711-17-0. 

DaimlerChrysler/1000 Chrysler Dr., Auburn Hills, Mich. 48326- 

2766/Phone: (248) 576-5741. 

Notes 

DaimlerChrysler is set to name a new multicultural agency by the 

end of June. 


Corporate: Juergen E. Schrempp, chmn-DaimlerChrysler; 

Chrysler Group: Dieter Zetsche, pres & CEO; James C. Schroer, 

exec VP-global sls & mktg; George Murphy, sr VP-global mktg; 

Gary Dilts, sr VP-sls; Jeffrey Bell, VP-mktg comms; Kenneth A. 

Levy, VP-comms. 

BBDO Detroit, Troy, Mich. Mike Vogel, chmn & CEO. 

Multicultural adv: Agency in review. 

Media svcs: PHD Detroit, Troy, Mich. Cindy Nelson, exec VP. 

Chrysler/Jeep Division: 1000 Chrysler Dr., CIMS 485-05-10, 

Auburn Hills, Mich. 48326-2766/Phone: (248) 512-6001. Thomas R.


Marinelli, VP-Chrysler mktg; Jeffrey Bell, VP-Jeep mktg; Ann 

Fandozzi, dir-Chrysler mktg & family vehicle prod plng; Steve 

Bartoli, dir-Chrysler car mktg & premium vehicle prod plng; Paul 

Wilbur, dir-Jeep mktg & activity vehicle prod plng; Jay B. Kuhnie, 

dir-brand comms. 



Media svcs: PHD Detroit, Troy, Mich. Cindy Marshall, sr VP & 

dir-Chrysler; Debbie Jones, sr VP & dir-Jeep. 

Dodge Division: 1000 Chrysler Dr., CIMS 485-05-08, Auburn 

Hills, Mich. 48326-2766/Phone: (248) 512-2571. Darryl Jackson, VP- 

Dodge mktg; Joe Veltri, dir-Dodge truck mktg & prod plng; Dave 

Kimball, dir-Dodge mktg & small vehicle prod plng; Rich Ray, 

dir-commercial vehicles; Julie Roehm, dir-brand comms. 



Media svcs: PHD Detroit, Troy, Mich. Denise Smith, VP & dir- 

Dodge. 

Mercedes-Benz USA: One Mercedes Dr., Montvale, N.J. 

07645/Phone: (201) 573-0600. Paul Halata, pres & CEO; David 

Schembri, VP-mktg; Keith May, VP-sls. 

Merkley Newman Harty, New York. Alex Gellert, ptnr & mg 

dir. 

Media buying: PentaCom, New York. Lee Wilson, sr VP & dir- 

Mercedes-Benz. 

88 Dell Computer Corp. 



Magazine . . . . . . . . . . . . . . . . .$59,815 $64,611 -7.4 


Newspaper . . . . . . . . . . . . . . . . .15,080 13,359 12.9 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .13 78 -83.1 

Network TV . . . . . . . . . . . . . . . . .28,771 40,424 -28.8 

Spot TV . . . . . . . . . . . . . . . . . . . .4,382 159 NA 

Syndicated TV . . . . . . . . . . . . . . .5,935 214 NA 



National spot radio . . . . . . . . . . . . .134 66 102.4 

Internet . . . . . . . . . . . . . . . . . . .20,938 14,987 39.7 



Total . . . . . . . . . . . . . . . . . . . .302,213 305,035 -0.9 


Dell computers . . . . . . . . . . . .226,609 195,198 16.1 



Sales . . . . . . . . . . . . . . . . . . . . .$31,168 $31,888 -2.3 

Earnings . . . . . . . . . . . . . . . . . . . .1,780 2,310 -22.9 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .21,760 22,871 -4.9 


Headquarters 

Dell Computer Corp./1 Dell Way, Round Rock, Texas 78682- 

2222/Phone: (512) 338-4400. 


Corporate: Michael S. Dell, chmn & CEO; Scott Helbing, VPcorp 

branding; John Hamlin, VP & gm-home systems. 

DDB Worldwide, Chicago. Michael Bollinger, sr VP & grp acct 

dir; Robert Habeck, sr VP & grp media dir. 

Media buying: OMD Worldwide, New York. Susan 

Morganstein, grp media dir; Lori Brown, assoc media dir; Jay 

Valerio, media super. 

95 Deutsche Telekom 



Magazine . . . . . . . . . . . . . . . . . . . . .$0 $208 NA 


Newspaper . . . . . . . . . . . . . . . .116,907 82,254 42.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . .140 50 180.6 

Network TV . . . . . . . . . . . . . . . . .4,217 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . .60,644 41,917 44.7 


Cable TV networks . . . . . . . . . . .6,206 72 NA 



Internet . . . . . . . . . . . . . . . . . . . . . . . .0 178 NA 

Yellow Pages . . . . . . . . . . . . . . . .4,100 2,793 46.8 


Unmeasured media . . . . . . . . . .81,151 129,373 -37.3 

Total . . . . . . . . . . . . . . . . . . .288,986 269,727 7.1 


VoiceStream Wireless telecom . .203,735 137,383 48.3 



Sales . . . . . . . . . . . . . . . . . . . .$43,285 $38,054 13.7 

Earnings . . . . . . . . . . . . . . . . . . . .-3,137 5,489 NA 

Headquarters 

Deutsche Telekom/Friedrich-Ebert-Allee 140, Bonn, Germany 

53113/Phone: 49-228-181-0. 

Deutsche Telekom/280 Park Ave. 26th fl., New York, N.Y. 

10017/Phone: (212) 424-2196. 


Corporate: Ron Sommer, chmn & CEO. 


VoiceStream Wireless: 12920 SE 38th St., Bellevue, Wash. 

98006/Phone: (800) 218-9270. John Stanton, chmn; Bob Stapleton, 

vice chmn; Robert Dotson, pres & chief operating officer; John 

Clelland, VP-mktg. 

Publicis in the West, Seattle. Scott Foreman, sr principal & grp 

mgmt dir. 

Saatchi & Saatchi, New York. Bob Eck, sr VP & grp acct dir. 

19 Diageo 



Magazine . . . . . . . . . . . . . . . .$90,590 $70,257 28.9 


Newspaper . . . . . . . . . . . . . . . . . .4,310 8,750 -50.7 

National newspaper . . . . . . . . . . .1,781 1,488 19.7 

Outdoor . . . . . . . . . . . . . . . . . . .27,240 22,724 19.9



Network TV . . . . . . . . . . . . . . . .168,136 196,310 -14.4 

Spot TV . . . . . . . . . . . . . . . . . . . .33,481 51,355 -34.8 

Syndicated TV . . . . . . . . . . . . . .53,166 52,161 1.9 


Network radio . . . . . . . . . . . . . . . . .199 758 -73.8 


Internet . . . . . . . . . . . . . . . . . . . .1,008 580 73.7 

Measured media . . . . . . . . .472,300 502,322 -6.0 


Total . . . . . . . . . . . . . . . . . . . .1,180,751 1,128,814 4.6 


Burger King restaurants . . . .298,254 385,655 -22.7 

Smirnoff vodka . . . . . . . . . . . . .49,342 14,522 239.8 

Crown Royal Canadian whiskey . .21,877 17,689 23.7 

Captain Morgan rums . . . . . . .20,038 14,895 34.5 



Sales . . . . . . . . . . . . . . . . . . . . .$18,489 $18,111 2.1 

Earnings . . . . . . . . . . . . . . . . . . . .1,768 1,489 18.7 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,231 8,604 7.3 

Operating income . . . . . . . . . . . .1,444 1,459 -1.0 


Spirits & wine . . . . . . . . . . . . . . .7,506 8,084 -7.1 

Packaged food . . . . . . . . . . . . . . .5,756 6,161 -6.6 

Beer . . . . . . . . . . . . . . . . . . . . . . . .3,241 3,664 -11.5 

Quick svc restaurants . . . . . . . . . .1,421 1,435 -1.0 

Headquarters 

Diageo/8 Henrietta Place, London, U.K. WIM9AG/Phone: 44-171- 

927-5200. 


Corporate: James Blyth, chmn; Paul Walsh, grp chief exec. 

Burger King Corp.: 17777 Old Cutler Rd., Miami, Fla. 33157/Phone: 

(305) 378-7011. John Dasburg, chmn, CEO & pres; Chris Clouser, 

exec VP-chief mktg officer; Craig Braasch, VP & global adv dir; 

Rick Dow, sr-VP mktg programs & sls; Charlie Pacunas, sr dirglobal 

media & alliances; Cindy Syracuse, sr dir-mktg comms. 

Amoeba, Los Angeles. Len Fink, creative strategist-Burger King. 

Field mktg: D’Arcy Masius Benton & Bowles, New York. 

Value menu: Deutsch, Los Angeles. Mike Sheldon, mg ptnr & 

gm; Eric Hirshberg, mg ptnr & exec creative dir. 

Special projects: McCaffrey Ratner Gottlieb & Lane, New York. 

Bill Lane, mg ptnr. 

Kids mktg: Campell Mithun, Minneapolis. Tim Hawley, sr VP 

& gm. 

Global promos: DraftWorldwide, Chicago. Donald Scheibenreif, 

VP & acct dir; Timothy Colestock, sr VP & acct dir. 

African-American adv: UniWorld Group, New York. Maurice 

Grant, grp acct dir. 

Hispanic adv: Bromley Communications, San Antonio. Ernest 

Bromley, CEO; Sandra Howard, acct mgr. 

Interactive: VML, Kansas City, Mo. Scott McCormick, pres. 

Print & cable media buying: Media First International, New 

York. George Mahrlig, ptnr. 

Network TV media buying: MediaVest, New York. 

Guinness UDV North America: 6 Landmark Sq., Stamford, 

Conn. 06901/Phone: (203) 359-7100. Paul Clinton, pres-N. Amer.; 


Mark Waller, exec VP-cons strategy & mktg. 

Baileys Irish Cream, Smirnoff, Smirnoff Ice: J. Walter 

Thompson USA, New York. Rae Burdon, dir in charge. 

Guinness: Abbott Mead Vickers/BBDO, London. 

Beaulieu Vineyards Wines: JWT & Tonic, San Francisco. 

Angela Lupton, mgmt super. 

Captain Morgan, Crown Royal Canadian: Grey Worldwide, 

New York. Matt Disimone, acct exec. 

Jose Cuervo tequilas: Arnell Group, New York. Karen Shuldiner, 

dir. 

Bass, Harp, Kaliber: Brand Architecture International, New 

York. Adam Stagliano, pres; James Verrier, bus dir. 

Guinness Extra Stout: Manhattan Marketing Ensemble, New 

York. Doug Campbell, acct exec. 

Media svcs: MediaCom, New York. Jim Porcorelli, exec VP, grp 

dir & exec dir-client svcs. 

Schieffelin & Somerset Co.: 2 Park Ave., New York, N.Y. 

10016/Phone: (212) 251-8200. John Esposito, pres & CEO; Lisa 

Paolozzi, exec VP-bus strat; Clinton Rodenberg, exec VP; Aura 

Reinhardt, VP-corp comms & media relations. 

Domaine Chandon: D’Arcy Masius Benton & Bowles, Los 

Angeles. Diane Dryer, sr VP & acct grp dir. 

Johnnie Walker: Bartle Bogle Hegarty, New York. Michael 

Kramer, acct dir. 

J&B, Tanqueray: J. Walter Thompson, New York. Rae Burdon, 

dir in charge. 

Hennessy, Moet & Chandon: Kirshenbaum Bond & Partners, 

New York. Scott Moore, acct dir; Jamie Rosen, acct super; Jenna 

Andreola, asst acct exec. 

Grand Marnier: Deutsch, New York. Ron Tsung, acct dir. 

Media svcs: MediaCom, New York. Jim Porcorelli, exec VP, grp 

dir & exec dir-client svcs. 

100 Dillard’s 



Magazine . . . . . . . . . . . . . . . . . .$8,333 $6,712 24.2 


Newspaper . . . . . . . . . . . . . . .204,265 208,421 -2.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .10 211 -95.3 

Network TV . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . . . .991 273 262.6 


Cable TV networks . . . . . . . . . . . . . . .0 0 NA 


National spot radio . . . . . . . . . . . .323 480 -32.9 

Internet . . . . . . . . . . . . . . . . . . . . . . .39 0 NA 



Total . . . . . . . . . . . . . . . . . . . .285,374 288,884 -1.2 


Dillard’s stores . . . . . . . . . . . . .213,964 216,586 -1.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$8,155 $8,567 -4.8 

Earnings . . . . . . . . . . . . . . . . . . . . . .72 -6 NA 

Headquarters 

Dillard’s/1600 Cantrell Rd., Little Rock, Ark. 72201/Phone: (501) 

376-5200.



Corporate: William Dillard, II, CEO; Denise Mahaffy, VP-adv & 

prod devel. 

In-house. 

Media buying: Southwest Media Group, Dallas. Pat Zagorski, 

media dir. 

9 Walt Disney Co. 



Magazine . . . . . . . . . . . . . . . .$122,975 $122,772 0.2 


Newspaper . . . . . . . . . . . . . . . .172,262 209,312 -17.7 


Outdoor . . . . . . . . . . . . . . . . . . .25,451 18,708 36.0 

Network TV . . . . . . . . . . . . . . . .311,393 317,207 -1.8 

Spot TV . . . . . . . . . . . . . . . . . . .131,058 154,283 -15.1 

Syndicated TV . . . . . . . . . . . . . .53,052 56,130 -5.5 


Network radio . . . . . . . . . . . . . .21,022 12,387 69.7 


Internet . . . . . . . . . . . . . . . . . . . .11,483 13,503 -15.0 



Total . . . . . . . . . . . . . . . . . . .1,757,281 1,819,007 -3.4 


Disney entertainment . . . . . . .194,472 191,320 1.6 

Video & DVD advertising . . . . .127,663 113,076 12.9 

ABC TV networks . . . . . . . . . . .79,653 76,402 4.3 

ESPN sports media . . . . . . . . .40,936 42,390 -3.4 

By entertainment label 2001 2000 % chg 

Buena Vista movies . . . . . . . .296,260 405,018 -26.9 

Miramax movies . . . . . . . . . . .250,084 199,391 25.4 



Sales . . . . . . . . . . . . . . . . . . . .$25,269 $25,418 -0.6 

Earnings . . . . . . . . . . . . . . . . . . . . .-158 920 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .20,970 21,113 -0.7 



Media Networks . . . . . . . . . . . . . .9,615 7,970 20.6 

Studio Entertainment . . . . . . . . .5,994 6,166 -2.8 

Parks & Resorts . . . . . . . . . . . . .6,803 6,139 10.8 

Consumer Products . . . . . . . . . .2,622 2,954 -11.2 

Internet Group . . . . . . . . . . . . . . . .368 206 78.6 

Headquarters 

Walt Disney Co./500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. 

Notes 

Disney has changed its reporting structure. Internet Operations 

are now reported under Media Networks. The Disney Store 

Catalog and Online are now included in the data under the 

Consumer Products Group. 


Corporate: Michael D. Eisner, chmn & CEO; Robert A. Iger, pres 

& chief operating officer; Roy E. Disney, vice chmn; Sanford M. 

Litvack, vice chmn. 


Leo Burnett USA, Chicago. Cheryl Berman, chmn & chief creative 

officer; Jim Tracy, exec VP & acct dir. 

Media buying: ABC Cable Networks, Buena Vista Home Video, 

Buena Vista Pictures Mktg, Buena Vista Television, Disney 

Interactive, Disney Licensing, Disney On-line, Disneyland, Walt 

Disney Parks & Resorts: Starcom, Chicago. Renetta McCann, 

CEO; Kathy Ring, exec VP & chief mktg officer. 

A&E Television Networks (joint venture of ABC, Hearst & 

NBC): 235 E. 45th St., New York, N.Y. 10017/Phone: (212) 210-1400. 

Dan Davids, exec VP & gm; Michael Mohamad, sr VP-mktg; Lori 

Peterzell, dir-adv. 

TBWA/Chiat/Day, New York. Nicole Minore, acct dir. 

Media svcs: Horizon Media, New York. Ruby Gottlieb, sr VP dir 

plng affiliated media svcs; Susan Eisenreich, grp media dir; Greg 

Fein, acct super. 

ABC: 500 S. Buena Vista St., Burbank, Calif. 91521/Phone: (818) 

460-7777. Alex Wallau, pres-ABC Television Network; Susan 

Lyne, pres-ABC Entertainment; Mike Benson, sr VP-mktg, adv & 

promo-ABC Entertainment; Mike Shaw, pres-sls; Dan Longest, sr 

VP-integrated sls promo; Valerie McMichael, sr VP-mktg & 

promo, ABC Daytime; Cynthia Vannoy, VP-adv & promo, ABC 

Sports; Alan Ives, VP-adv & promo, ABC News. 

ABC Entertainment: BLT & Associates, Los Angeles. Clive 

Baillie, pres & CEO; Andi Delott, acct dir. 

ABC News, ABC Entertainment: In-house & agencies assigned 

on project basis. 

Corp image: Leo Burnett USA, Chicago. Cheryl Berman, chmn 

& chief creative officer; Jim Tracy, exec VP & acct dir. 

ABC Cable Networks Group: 3800 W. Alameda, Burbank, Calif. 

91505/Phone: (818) 569-7500. Anne Sweeney, pres; Eleo Hensleigh, 

exec VP-ww brand strat; Adam Sanderson, sr VP-brand mktg; 

John Rood, VP-mktg; ABC Family Channel: Angela Shapiro, pres; 

Regina DiMartino, sr VP-mktg, adv & promo. 

ABC Family Channel, Disney Channel, SoapNet, Toon Disney: 

Agencies assigned on project basis. 

ABC Radio Networks: 13725 Montfort Dr., Dallas, Texas 

75240/Phone: (972) 991-9200. Trague Keller, pres; Ken Mayer, chief 

operating officer; Kevin Miller, sr VP & chief mktg officer. 

ABC Radio, ESPN Radio, Radio Disney: Publicis Dialog, New 

York. Rogan Carlesimo, acct super. 

Media svcs: In-house. 

Buena Vista Home Entertainment: 350 S. Buena Vista St., 

Burbank, Calif. 91521/Phone: (818) 295-5200. Robert Chapek, pres; 

Patrick Fitgerald, sr VP-sls & distribution; Kristy Frudenfeld, sr 

VP-adv; Dana Lombardo, sr VP-mkt rsch; Bill Stellman, sr VPopers 

mgmt & plng; Heidi Trotta, sr VP-publicity; Gordon Ho, 

VP-brand mktg; Lori MacPherson, VP-brand mktg; Andy 

Siditsky, VP-ww mktg svcs. 

In-house. 

Buena Vista Motion Pictures Group: 500 S. Buena Vista St., 

Burbank, Calif. 91521/Phone: (818) 560-1000. Nina Jacobson, pres. 

In-house. 

Buena Vista Music Group: 500 S. Buena Vista St., Burbank, 

Calif. 91521/Phone: (818) 560-1000. Bob Cavallo, CEO; Daniel 

Savage, sr VP-sls, mktg & synergy. 

Hollywood Records, Lyric Street Records, Mammoth Records, 

Walt Disney Music Publishing, Walt Disney Records: In-house.


Buena Vista Pictures Marketing: Hollywood, Touchstone & 

Walt Disney Studios, 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-2114. Dick Cook, chmn-Walt Disney 

Studios; Oren Aviv, pres; Brett Dicker, exec VP; Kristy 

Frudenfeld, sr VP-media; Deanna McDaniel, VP-Internet mktg; 

John Sabel, sr VP-creative print svcs. 

In-house. 

Buena Vista Television: 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. Sal Sardo, exec VP-mktg; Sandra 

Brewer, VP-affiliate relations; Kelly Latek, VP-natl promos; 

Kimberly Harbin, VP-publicity; Mike Henry, VP-creative svcs; 

Jimmy Lee, VP-print adv. 

In-house. 

Disney Consumer Products: 500 S. Buena Vista St., Burbank, 

Calif. 91521/Phone: (818) 567-5401. Andy Mooney, ww pres; Phil 

Shaw, sr VP-mktg; Sondra Haley, VP-synergy & comms; Leslie 

Oren, dir-publicity, Disney Interactive. 

In-house. 

ESPN: 77 W. 66th St., New York, NY 10023/Phone: (212) 456-7777. 

George Bodenheimer, pres; Lee Ann Daly, sr VP-mktg; Aaron 

Taylor, VP-mktg; Spence Kramer, dir-adv & prog mktg. 

Ground Zero, Los Angeles. Jim Smith, mg ptnr; Court Crandall, 

creative ptnr. 

Wieden & Kennedy, New York. Angie Vieira, acct dir; Ty 

Monague, co-creative dir; Todd Woodbury, co-creative dir; Justin 

Barocos, media dir; Todd Winner, global media buying dir. 

Hyperion Publishing: 77 West 66th St., 11th fl., New York, N.Y. 

10023/Phone: (212) 456-7777. Bob Miller, pres; Adult Books: Jane 

Comins, dir mktg; Caroline Skinner, asst dir-mktg; Children’s 

Books: Deborah Dugan, pres; Ann Dieble, dir-mktg. 

ABC Daytime Press, Disney Books, ESPN Books, Hyperion, 

Hyperion East, Talk/Miramax Books: Spier NY, New York. 

Sandra Long, exec VP-bus devel. 

Lifetime Entertainment Services (joint venture of Walt Disney 

& Hearst): 309 W. 49th St., New York, N.Y. 10019/Phone: (212) 424- 

7000. Carole Black, pres & CEO; Lynn Picard, sr VP-sls. 

Media Management, New York. Sara Morgan, acct super. 

Miramax Films: 375 Greenwich St., New York, N.Y. 10013/Phone: 

(212) 941-3800. Mark Gill, pres-Miramax/LA; Amanda Lundberg, 

exec VP-ww publicity; Janet Hill, exec VP-publicity; Matthew 

Hiltilt, sr VP-corp comms; David Kaminow, sr VP-mktg; Lorin 

Prince, sr VP-mktg; David Brooks, exec VP-new ventures & 

mktg; Caryn Picker, VP-bdcast media; John Fahy, VP-print adv & 

creative dir. 

Palisades Media Group, Santa Monica, Calif. Diane Parro, sr VPacct 

svcs. 

Walt Disney Internet Group: 5161 Lankershim Blvd., North 

Hollywood, Calif. 91521/Phone: (818) 623-3200. Steve Wadsworth, 

pres; Ken Goldstein, exec VP & gm-Disney Online. Dan 

Sherlock, VP mktg. 

In-house. 

Walt Disney Parks & Resorts: 1675 Buena Vista Dr., Lake Buena 

Vista, Fla. 32830/Phone: (407) 824-2222. Al Weiss, pres-Walt Disney 

World Resort; Linda Warren, exec VP-mktg & brand mgmt, Walt 

Disney World Resort; Barbara Ifshin, sr VP-adv & creative svcs; 


Bryan Wittman, VP-project devel & special events, Disneyland. 

Leo Burnett USA, Chicago. Cheryl Berman, chmn & chief creative 

officer; Jim Tracy, exec VP & acct dir; Todd Cromheecke, 

VP & acct dir. 

Walt Disney Studios: 500 S. Buena Vista St., Burbank, Calif. 

91521/Phone: (818) 560-1000. Dick Cook, chmn; Oren Aviv, pres- 

Buena Vista Marketing Grp; Bob Chapek, pres-Home 

Entertainment Grp. 

Media buying: Starcom, Chicago. Renetta McCann, CEO; Kathy 

Ring, exec VP & chief mktg officer. 

99 Doctor’s Associates 



Magazine . . . . . . . . . . . . . . . . . . .$347 $240 44.3 


Newspaper . . . . . . . . . . . . . . . . . . .332 297 11.9 

National newspaper . . . . . . . . . . . . .32 0 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . .1,171 852 37.5 

Network TV . . . . . . . . . . . . . . . .82,672 57,317 44.2 

Spot TV . . . . . . . . . . . . . . . . . . .60,588 50,964 18.9 

Syndicated TV . . . . . . . . . . . . . . .18,107 2,930 518.0 




Internet . . . . . . . . . . . . . . . . . . . . . .201 0 NA 



Total . . . . . . . . . . . . . . . . . . . .285,914 234,941 21.7 


Subway restaurants . . . . . . . . .177,066 131,567 34.6 



Sales . . . . . . . . . . . . . . . . . . . . . . . . .NA $4,720 NA 

Headquarters 

Doctor’s Associates/325 Bic Dr., Milford, Conn. 06460/Phone: (203) 

877-4281. 


Corporate: Peter Buck, chmn; Frederick DeLuca, pres & CEO; 

Bill Schettini, chief mktg officer; Chris Carroll, mktg dir-Subway 

Franchisee Advertising Fund Trust. 

Subway: Euro RSCG MVBMS & Partners, New York. Denis 

Glennon, mg ptnr; Curtiss Bruno, acct dir. 

Merchandising, Subway: Ryan Partnership, Westport, Conn. 

Paul Kramer, pres; Bob Fountain, VP. 

Media buying, Subway: MediaCom, New York. Peter Olson, sr 

VP-natl bdcast; Larry Swyer, exec VP-grp dir. 

84 Eastman Kodak Co. 



Magazine . . . . . . . . . . . . . . . . .$25,055 $21,346 17.4 


Newspaper . . . . . . . . . . . . . . . . . . . . .0 369 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .171 151 12.7 

Network TV . . . . . . . . . . . . . . . .99,888 74,832 33.5



Spot TV . . . . . . . . . . . . . . . . . . . .3,746 1,079 247.3 

Syndicated TV . . . . . . . . . . . . . . . . .776 737 5.3 



National spot radio . . . . . . . . . . . . . . .1 1,841 -99.9 

Internet . . . . . . . . . . . . . . . . . . . . . .998 4,239 -76.5 



Total . . . . . . . . . . . . . . . . . . . .323,948 344,807 -6.0 


Kodak cameras & film . . . . . . .149,239 116,114 28.5 



Sales . . . . . . . . . . . . . . . . . . . . .$13,234 $13,994 -5.4 

Earnings . . . . . . . . . . . . . . . . . . . . . .76 1,407 -94.6 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,419 6,800 -5.6 


Consumer imaging . . . . . . . . . . .7,406 7,411 -0.1 

Kodak professional . . . . . . . . . . .1,706 1,910 -10.7 

Health imaging . . . . . . . . . . . . . . .2,185 2,120 3.1 

Other imaging . . . . . . . . . . . . . . .2,697 2,648 1.9 

Headquarters 

Eastman Kodak Co./343 State St., Rochester, N.Y. 14650/Phone: 

(716) 724-4000. 


Corporate: Daniel Carp, chmn & CEO; Carl Gustin, sr VP & 

chief mktg officer; Daniel Palumbo, sr VP-cons imaging; Kent 

McNeley, chief mktg officer-cons imaging. 

Saatchi & Saatchi, Rochester, N.Y. Larry Kleehammer, acct dir. 

Ogilvy & Mather Worldwide, New York. Michael Hemingway, 

sr ptnr & exec grp dir. 

43 Federated 

Department Stores 



Magazine . . . . . . . . . . . . . . . . . .$21,140 $22,419 -5.7 


Newspaper . . . . . . . . . . . . . . .485,657 537,424 -9.6 


Outdoor . . . . . . . . . . . . . . . . . . . .1,569 782 100.6 

Network TV . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . .56,258 68,032 -17.3 





Internet . . . . . . . . . . . . . . . . . . . .8,815 3,356 162.7 



Total . . . . . . . . . . . . . . . . . . . .746,093 809,420 -7.8 


Macy’s stores . . . . . . . . . . . . .380,975 419,903 -9.3 

Bloomingdale’s stores . . . . . . .62,377 65,597 -4.9 

Lazarus stores . . . . . . . . . . . . . .47,902 51,451 -6.9 

Rich’s stores . . . . . . . . . . . . . . .36,988 36,416 1.6 



Burdines stores . . . . . . . . . . . . .36,502 39,243 -7.0 

Bon Marche stores . . . . . . . . . .20,542 20,721 -0.9 



Sales . . . . . . . . . . . . . . . . . . . . .$15,651 $16,638 -5.9 

Earnings . . . . . . . . . . . . . . . . . . . . .-276 -184 NA 


Department stores . . . . . . . . . .16,467 15,850 3.9 

Direct-to-customer . . . . . . . . . . .1,940 1,866 4.0 

Headquarters 

Federated Department Stores/7 W. Seventh St., Cincinnati, Ohio 

45202/Phone: (513) 579-7000. 

Notes 

In mid-June, Federated Department Stores had reached agreement 

to sell major parts of Fingerhut Cos. to FAC Acquisitions; the 

deal was expected to be final by late June. Earlier Federated had 

announced it would close the 6,000 employee catalog and 

Internet retailer if a buyer could not be found. 


Corporate: James Zimmerman, chmn & CEO; Terry Lundgren, 

pres, chief operating officer & chief merchandising officer. 

Bloomingdale’s: 1000 Third Ave., New York, N.Y. 10022/Phone: 

(212) 705-2000. Edwin Holman, pres; Tony Spring, exec VP-mktg; 

John Funck, sr VP-creative. 

In-house. 

Media buying: Initiative Media North America, Atlanta. Richard 

Simms, exec VP & gm. 

Bon Marche: Third & Pine Sts., Seattle, Wash. 98181/Phone: 

(206) 506-6000. Peter Sachse, pres; Jack Arndt, sr VP-mktg & sls 

promo; Mark Gordon, photo studio dir; Brent Frerichs, VP-media 

svcs & analysis; Sue Sleeth, dir-direct mail & pre-print; Val 

Walser, VP-adv prods & opers; Mary Jean Stephens, div VP-special 

events & pr; Robert Raible, VP-creative. 

In-house. 

Burdines: 22 E. Flagler St., Miami, Fla. 33131/Phone: (305) 835-5151. 

Michael Osborn, pres; Carey Watson, sr VP-mktg; Gilbert 

Lorenzo, VP-adv admin & prodn; Ron Rodriguez, VP-special 

events & publicity; Richard Todaro, VP-creative; Lisa Kauffman, 

operating VP-media & tech. 

In-house. 

Macy’s East: 151 W. 34th St., New York, N.Y. 10001/Phone: (212) 

695-4400. Harold Kahn, chmn & CEO; James Gray, pres & chief 

operating officer; Martine Reardon, exec VP-mktg. 

In-house. 

Macy’s West: P.O. Box 7888, San Francisco, Calif. 94120/Phone: 

(415) 393-3340. Robert Mettler, pres; Sheila Field, sr VP-mktg & sls 

promo; Merry Brogan, VP & creative dir; Jane McGinnis, VP-adv 

fin; Susan Mesec, VP-mktg plng & analysis; Sally Cohen, VP & 

dir-opers; Stacey Osborn, dir-mktg; Alexandra Robinson, dirdirect 

mail media; Dana Leone, dir-print & pre-press; Jane Kelley, 

dir-bdcast media; Honore Comfort, dir-print media; Lisbon 

Okafor, dir-bdcast creative; LaTonya Lawson, dir-new media; 

Gary Paterson, dir-creative opers; Brian Weart, dir-acct execs; Pat


Holt, dir-ROP creative; Brad Tolley, dir-mktg tech; Kelly Keenan, 

dir-direct mail creative; Kimberly DesJardine, dir-campaign devel. 

In-house. 

Rich’s/Lazarus/Goldsmith’s: 223 Perimeter Center Pkwy., 

Atlanta, Ga. 30346/Phone: (770) 913-4000. David Nichols, pres; 

Diann Mahood, exec VP-mktg; Steve Weinbaum, dir-adv plng; 

Susan Hancock, div VP-special events; Robin Gagnon, VP-strategic 

mktg; Karen Martin, div VP & dir-adv admin; Steven Cohen, 

div VP & dir-creative; Ellen Fruchtman, div VP-pr; Susan Purdy, 

div VP-credit mktg; Mark Walsh, dir-ptnrship mktg. 

In-house. 

Media buying: Initiative Media North America, Atlanta. Richard 


3 Ford Motor Co. 



Magazine . . . . . . . . . . . . . . . .$303,325 $250,029 21.3 


Newspaper . . . . . . . . . . . . . . . .142,989 102,735 39.2 


Outdoor . . . . . . . . . . . . . . . . . . .13,955 13,332 4.7 

Network TV . . . . . . . . . . . . . . .305,105 290,124 5.2 

Spot TV . . . . . . . . . . . . . . . . . . . .250,111 305,812 -18.2 

Syndicated TV . . . . . . . . . . . . . . .12,189 8,062 51.2 


Network radio . . . . . . . . . . . . . . .12,797 7,192 77.9 


Internet . . . . . . . . . . . . . . . . . . . .13,965 16,813 -16.9 

Yellow Pages . . . . . . . . . . . . . . .24,700 25,250 -2.2 

Measured media . . . . . . . . .1,269,755 1,198,449 5.9 

Unmeasured media . . . . . .1,138,408 1,146,672 -0.7 

Total . . . . . . . . . . . . . . . . . .2,408,163 2,345,121 2.7 


Ford vehicles . . . . . . . . . . . . . .655,931 588,534 11.5 

Lincoln vehicles . . . . . . . . . . . .147,057 170,981 -14.0 

Mercury vehicles . . . . . . . . . . .120,412 97,428 23.6 

Volvo vehicles . . . . . . . . . . . . . .94,304 104,176 -9.5 

Jaguar vehicles . . . . . . . . . . . . .72,193 58,725 22.9 

Hertz Rent A Car . . . . . . . . . . .52,543 65,133 -19.3 

Land Rover vehicles . . . . . . . . .47,860 45,208 5.9 

Quality Care parts & svcs . . . .40,303 26,042 54.8 



Sales . . . . . . . . . . . . . . . . . . . .$162,412 $170,058 -4.5 

Earnings . . . . . . . . . . . . . . . . . . .-5,453 3,467 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .108,296 118,367 -8.5 

Operating income . . . . . . . . . . .-4,493 6,009 NA 


Automotive . . . . . . . . . . . . . . . .141,230 135,073 4.6 

Ford Credit . . . . . . . . . . . . . . . . .23,412 20,020 16.9 

Hertz . . . . . . . . . . . . . . . . . . . . . .5,057 4,695 7.7 

Headquarters 

Ford Motor Co./World Headquarters, One American Rd., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. 


Corporate: William Clay Ford, Jr., chmn; Nick V. Scheele, pres & 


chief operating officer; Mark Fields, grp VP-Premier Automotive 

Grp; James J. Padilla, grp VP-N. Amer.; Jan Valentic, VP-global 

mktg; Jim O’Connor, grp VP-N. Amer. mktg, sls & svc; Dan 

Werbin, exec dir-Premier Automotive Grp-N. Amer.; James F. 

Rogers, mgr-mktg strategy, Premier Automotive Grp. 

African-American adv & media buying: UniWorld Group, New 

York. Hensley Jemmott, mgmt super. 

Hispanic adv & media buying: Zubi Advertising Services, Coral 

Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, exec VP. 

Licensing: Beanstalk, Detroit. Linden D. Neslon, CEO. 

Media buying: Ford Motor Media, Detroit. Kevin Brown, exec 

dir. 

Aston Martin-Jaguar-Land Rover North America: One 

Premier Place, Irvine, Calif. 92618/Phone: (949) 341-6100. Mike 

O’Driscoll, pres; Richard Beattie, exec VP-sls & mktg; John 

Walton, VP & gm-Aston Martin; Simon Sproule, VP-comms & 

mktg svcs; Steve McKnight, VP-remarketing & dist; Gary Temple, 

VP-customer care; Jon Williams, VP-mktg, Land Rover; George 

Ayres, VP-mktg, Jaguar. 

Aston Martin: No agency. 

Jaguar: Y&R Advertising, Irvine, Calif. Steve Patterson, sr VP & 

brand team leader. 

Interactive mktg, Jaguar: Global Beach, Irvine, Calif. Kent 

Chesley, mg dir. 

Land Rover: GSD&M, Austin, Texas. Roy M. Spence, Jr., 

founder & pres; Tom Steadman, acct dir. 


dir. 

Hispanic media buying: Zubi Advertising Services, Coral 

Gables, Fla. Joe Zubizarreta, exec VP; Tim Swies, exec VP. 

African-American media buying: UniWorld Group, New York. 

Earl Black, assoc media dir. 

Ford Customer Service Division: World Headquarters, One 

American Rd., Dearborn, Mich. 48126/Phone: (313) 322-3000. Darryl 

Hazel, VP & pres-Ford Customer Svc Div & automotive cons 

svcs grp. 

Ogilvy & Mather Worldwide, Detroit. Jan Starr, exec VP & mg dir. 


dir. 



Ford Division: Regent Court, 16800 Executive Plaza Dr., 

Dearborn, Mich. 48126/Phone: (313) 322-3000. Steve Lyons, pres; 

Francisco Codina, genl mktg mgr; Joe Castelli, car mktg mgr; 

Doug Scott, truck mktg mgr; Chantel Lenard, SUV mktg mgr; 

Richard Stoddart, mktg comms mgr. 

J. Walter Thompson USA, Detroit. Michael O’Malley, pres & 

global bus dir. 


York. Fermina Platon, mgmt super. 


Gables, Fla. Joe Zubizarreta, exec VP; Timothy M. Swies, exec VP. 

Media buying: Ford Motor Media, Detroit. Mark Kaline, global 

media mgr. 

Hertz Corp.: 225 Brae Blvd., Park Ridge, N.J. 07656/Phone: (201) 

307-2000. Craig R. Koch, pres & CEO; Brian J. Kennedy, exec VPsls 

& mktg; Frank Camacho, staff VP-mktg, U.S. Rent-A-Car; 

Janet Smyth, div VP-adv & mktg prog. 

DDB Worldwide, New York. Nina Gramaglia, acct svcs dir.


Lincoln Mercury: One Premier Pl., Irvine, Calif. 92618/Phone: 

(949) 341-7500. Brian P. Kelley, pres; John Fitzpatrick, genl mktg 

mgr; Ann Kalass, mktg comms mgr; Mike Crowley, grp brand 

mgr-Lincoln; Elena Ford, grp brand mgr-Mercury. 

Y&R Advertising, Irvine, Calif. Peter R. Rentschler, Jr., exec VP 

& client leader. 


York. Byron Lewis, pres. 

Hispanic adv: Bravo Group, New York. Mary Miqueli, sr VP & 

gm. 


dir. 



Volvo Cars of North America: One Premier Place, Irvine, Calif. 

92618/Phone: (949) 341-6500. Victor H. Doolan, pres & CEO; 

Thomas Andersson, exec VP-mktg; Roger Omisher, VP-public 

affairs; Jim Borsh, natl adv mgr. 

Euro RSCG MVBMS & Partners, New York. Eva Kantrowitz, 

media dir; Jay Durante, ptnr & acct mgr. 

Direct mktg: Devon Direct, New York. Scott McLaughlin, VPopers. 


dir. 



72 Gap Inc. 



Magazine . . . . . . . . . . . . . . . . .$39,849 $31,741 25.5 


Newspaper . . . . . . . . . . . . . . . . . . .768 4,092 -81.2 


Outdoor . . . . . . . . . . . . . . . . . . .22,983 19,523 17.7 

Network TV . . . . . . . . . . . . . . .104,544 90,307 15.8 

Spot TV . . . . . . . . . . . . . . . . . . . .23,518 17,120 37.4 

Syndicated TV . . . . . . . . . . . . . . .15,651 24,550 -36.2 




Internet . . . . . . . . . . . . . . . . . . . .11,856 2,094 466.1 



Total . . . . . . . . . . . . . . . . . . . .425,915 467,430 -8.9 


Old Navy stores . . . . . . . . . . . .110,468 104,898 5.3 

Gap & Baby Gap stores . . . . . .102,303 107,477 -4.8 

Banana Republic stores . . . . . .22,403 16,908 32.5 



Sales . . . . . . . . . . . . . . . . . . . . .$13,848 $13,673 1.3 

Earnings . . . . . . . . . . . . . . . . . . . . . . .-8 877 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .12,047 11,973 0.6 


Retail stores . . . . . . . . . . . . . . . .13,673 11,635 17.5 

Headquarters 

Gap Inc./2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 

952-4400. 

Notes 

In May, Gap Inc. CEO Millard Drexler announced his plans to 

retire later this year, after the board chooses a successor. 


Corporate: Millard S. Drexler, CEO; Donald G. Fisher, chmn. 

Banana Republic: 2 Folsom St., San Francisco, Calif. 94105/Phone: 

(650) 952-4400. Gary Muto, pres; Amy Schoening, exec VP-mktg; 

William Parker, sr VP-stores & opers; Deborah Lloyd, sr VP-prod 

design & devel; Laura Jacobs, VP-brand mgmt. 

In-house. 

Gap: 1 Harrison St., San Francisco, Calif. 94105/Phone: (650) 952- 

4400. Ronald R. Beegle, exec VP & chief operating officer. 

Laird & Partners, New York. Trey Laird, founder. 

Gap Inc. Direct: 2 Folsom St., San Francisco, Calif. 94104/Phone: 

(650) 952-4400. Mike Tucci, exec VP. 

Online, catalog: In-house. 

Old Navy: 2 Folsom St., San Francisco, Calif. 94105/Phone: (650) 

952-4400. Jenny J. Ming, pres; Kevin M. Lonergan, exec VP-stores; 

Jeffrey A. Pfeifle, exec VP-prod design & devel. 

In-house. 

94 Gateway 



Magazine . . . . . . . . . . . . . . . . .$13,525 $18,834 -28.2 


Newspaper . . . . . . . . . . . . . . . . .39,382 75,454 -47.8 


Outdoor . . . . . . . . . . . . . . . . . . . .6,323 8,308 -23.9 

Network TV . . . . . . . . . . . . . . . .77,693 116,677 -33.4 

Spot TV . . . . . . . . . . . . . . . . . . . .2,304 3,853 -40.2 

Syndicated TV . . . . . . . . . . . . . . . .848 184 361.5 




Internet . . . . . . . . . . . . . . . . . . . .13,746 13,340 3.0 


Unmeasured media . . . . . . . . .88,141 87,523 0.7 

Total . . . . . . . . . . . . . . . . . . .288,986 397,832 -27.4 


Gateway computers . . . . . . . . .187,099 296,850 -37.0 



Sales . . . . . . . . . . . . . . . . . . . . .$6,080 $9,601 -36.7 

Earnings . . . . . . . . . . . . . . . . . . .-1,034 241 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .5,528 8,238 -32.9 

Operating income . . . . . . . . . . . . . .235 1,007 -76.7 

Headquarters 

Gateway/14303 Gateway Place, Poway, Calif. 92064/Phone: (858) 

848-3401. 


Corporate: Ted Waitt, chmn & CEO. 

June 24, 2002 | Advertising Age |26


Gateway U.S. Markets: 14303 Gateway Place, Poway, Calif. 

92064/Phone: (858) 848-3401. David Turner, sr VP-sales & mktg, 

mass markets; Brad Shaw, sr VP-mktg comms. 

Bdcast, print: Siltanen/Keehn, El Segundo, Calif. Todd Smith, 

acct dir; Joe Hemp, creative dir. 

Media svcs: Initiative Media North America, Los Angeles. Randy 

Bixler, dir-Western region client svcs. 

47 General Electric Co. 



Magazine . . . . . . . . . . . . . . . . . .$37,213 $48,520 -23.3 


Newspaper . . . . . . . . . . . . . . . . .21,160 100,141 -78.9 


Outdoor . . . . . . . . . . . . . . . . . . . .1,493 2,159 -30.8 

Network TV . . . . . . . . . . . . . . . . .112,118 157,987 -29.0 

Spot TV . . . . . . . . . . . . . . . . . . . .15,743 67,379 -76.6 

Syndicated TV . . . . . . . . . . . . . . . . .127 111 13.9 


Network radio . . . . . . . . . . . . . . . .6,133 6,942 -11.7 


Internet . . . . . . . . . . . . . . . . . . . .2,675 8,307 -67.8 

Yellow Pages . . . . . . . . . . . . . . . .7,000 7,500 -6.7 



Total . . . . . . . . . . . . . . . . . . . .663,814 1,310,094 -49.3 


NBC TV network 

& nbci.com internet . . . . . .126,988 118,774 6.9 

GE products & services . . . . . .76,855 90,835 -15.4 



Sales . . . . . . . . . . . . . . . . . . . .$125,913 $129,853 -3.0 

Earnings . . . . . . . . . . . . . . . . . . .13,684 12,735 7.5 


GECS . . . . . . . . . . . . . . . . . . . . . .66,177 55,749 18.7 

Power systems . . . . . . . . . . . . . .14,861 10,099 47.2 

Industrial products & systems . .11,848 11,555 2.5 

Aircraft engines . . . . . . . . . . . . .10,779 10,730 0.5 

Technical (medical) prods & svcs . .7,915 6,863 15.3 

Plastics . . . . . . . . . . . . . . . . . . . . .7,776 6,941 12.0 

NBC . . . . . . . . . . . . . . . . . . . . . . . .6,797 5,790 17.4 

Appliances . . . . . . . . . . . . . . . . . .5,887 5,671 3.8 

Headquarters 

General Electric Co./3135 Easton Turnpike, Fairfield, Conn. 

06431/Phone: (203) 373-2211. 


Corporate: Jeffrey R. Immelt, chmn & CEO; Richard A. Costello, 

mgr-corp mktg comms; James R. Harman, mgr-corp adv. 

BBDO Worldwide, New York. Andy Russem, exec VP & sr acct 

dir; Vivien Kronengold, sr VP & acct dir. 

CNBC: 2200 Fletcher Ave., Fort Lee, N.J. 07024/Phone: (201) 585- 

2622. Pamela Thomas-Graham, pres & CEO; Lilach Asofsky, sr 

VP-mktg & rsch. 

NBC Agency (in-house), Burbank, Calif. 

GE Appliances: Appliance Park, Louisville, Ky. 40225/Phone: 


(502) 452-4311. James P. Campbell, pres & CEO; Paul Klein, mgradv. 

Hotpoint, GE Profile, GE Monogram: BBDO Worldwide, New 

York. Andy Russem, exec VP-sr acct dir; Vivien Kronengold, sr 

VP-acct dir. 

GE Lighting: Nela Park, 1975 Noble Rd., Cleveland, Ohio 

44112/Phone: (216) 266-2121. Matthew Espe, pres & CEO; Kenneth 

Damato, gm-consumer mktg. 

BBDO Worldwide, New York. Andy Russem, exec VP-sr acct 

dir; Vivien Kronengold, sr VP-acct dir. 

MSNBC: 1 MSNBC Plaza, Secaucus, N.J. 07094/Phone: (201) 583- 

5000. Erik Sorenson, pres & gm; Val Nicholas, MSNBC creative 

svcs grp; Cheryl-Lynn Crowther, dir-mktg, MSNBC.com. 


NBC: 30 Rockefeller Plaza, New York, N.Y. 10112/Phone: (212) 664- 

4444. Bob Wright, chmn GE, chmn & CEO NBC; Keith Turner, 

pres-sls; Alan Wurtzel, pres-rsch & media devel; Frank Radice, sr 

VP-adv & promo; Jay Linden, exec VP-NBC connect; Ed 

O’Donnell, VP-mktg. 


Telemundo Communications Group: 2470 W. 8th Ave., Hialeah, 

Fla. 33010/Phone: (305) 884-8200. Jim McNamara, pres & CEO; 

Steve Mandala, exec VP-sls. 


NBC Agency: 3000 W. Alameda Ave., Burbank, Calif. 

91523/Phone: (818) 840-4444. John D. Miller, co-pres; Vince Manze, 

co-pres; Jim Vescera, sr VP-on air adv; Vivi Zigler, sr VP-adv svcs; 

Jenness Brewer, sr VP-print adv; Frank Radice, sr VP-network 

adv & promo, East Coast. 

Media svcs-print & natl media: MediaVest, Los Angeles. Caryl 

Weinstein, VP & assoc media dir. 

Media buying-radio & cable: Horizon Media, Los Angeles. Amy 

Berke, sr VP-acct mgmt svcs. 

35 General Mills 



Magazine . . . . . . . . . . . . . . . . .$70,520 $64,335 9.6 


Newspaper . . . . . . . . . . . . . . . . . .1,042 311 235.4 


Outdoor . . . . . . . . . . . . . . . . . . . .3,051 1,645 85.5 

Network TV . . . . . . . . . . . . . . . .196,165 157,947 24.2 

Spot TV . . . . . . . . . . . . . . . . . . .163,759 208,641 -21.5 

Syndicated TV . . . . . . . . . . . . . .41,035 31,684 29.5 


Network radio . . . . . . . . . . . . . . . .1,105 3,661 -69.8 


Internet . . . . . . . . . . . . . . . . . . . . .1,057 955 10.7 



Total . . . . . . . . . . . . . . . . . . .883,536 854,022 3.5 


General Mills breakfast foods .238,166 282,430 -15.7 

Pillsbury bakery goods . . . . . .122,829 97,171 26.4 

Betty Crocker baking products 68,247 71,595 -4.7 

Yoplait yogurt . . . . . . . . . . . . . .54,567 33,013 65.3



Progresso soups & sauces . . . .39,023 31,169 25.2 

Chex Mix snack mix . . . . . . . . .16,058 4,833 232.3 

Bugles corn snacks . . . . . . . . . .13,455 9,041 48.8 

Totino’s frozen pizza products .12,531 4,585 173.3 

Fruit Corners fruit roll-ups . . . .12,500 15,743 -20.6 

Trix yogurt . . . . . . . . . . . . . . . . .12,395 10,726 15.6 



Sales . . . . . . . . . . . . . . . . . . . . . .$7,078 $6,700 5.6 

Earnings . . . . . . . . . . . . . . . . . . . . .665 614 8.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,745 6,387 5.6 


Cereals . . . . . . . . . . . . . . . . . . . . .2,602 2,580 0.9 

Convenience foods . . . . . . . . . . . .1,719 1,506 14.1 

Baking products . . . . . . . . . . . . . .1,029 1,017 1.2 

Betty Crocker meals . . . . . . . . . . .842 819 2.8 

Foodservice & other . . . . . . . . . . .552 465 18.7 

International (incl. export) . . . . . .333 314 6.1 

Headquarters 

General Mills/1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (763) 764-2311. 

Notes 

Financial results are for fiscal year 2001, ended May 31, 2001. 

General Mills acquired Pillsbury from Diageo on Oct. 31, 2001. 

Financial results don’t include Pillsbury returns, but ad totals do 

include Pillsbury operations. 


Corporate: Stephen Sanger, chmn & CEO; Mark Addicks, VP; 

Rick Hosfield, VP-adv; Doug Moore, VP-adv & branding. 

Consumer Foods: 1 General Mills Blvd., Minneapolis, Minn. 

55426/Phone: (763) 764-2311. Ian Friendly, sr VP & pres-Big G cereals; 

Paul Oliver, sr VP & pres-foodservice; Chris O’Leary, sr VPmeals; 

Bob Caldron, sr VP & pres-Yoplait USA; Peter Capell, sr 

VP & pres-Snacks Unlimited; Jeffrey Rotsch, sr VP-sls; Franz 

Hofmeister, pres-Lloyd’s Barbeque; Dave Homer, pres-baking 

prods. 

Apple Cinnamon Cheerios, Cheerios, Cocoa Puffs, Columbo 

Yogurt, Cookie Crisp, Country Corn Flakes, Dunkaroos, Fiber 

One, Frosted Cheerios, Fruit by the Foot, Fruit Roll-Ups, GoGurt, 

Gushers, Honey Nut Cheerios, Honey Nut Clusters, Kaboom, 

Kix, Lucky Charms, Monster Cereals, MultiGrain Cheerios 

Oatmeal Crisp, Reese’s, Team Cheerios, Total, Total Corn Flakes, 

Total Raisin Bran, Trix, Trix Yogurt, Wheaties, Wheaties Energy 

Crunch, Yoplait, Yoplait Whip, Yoplait Expresse: Saatchi & 

Saatchi, New York. Michael Burns, mg ptnr; Anne Adriance, exec 

VP & ww dir; Ruthanne Greenberg, grp comms dir; Rob 

Reifenheiser, grp comms dir. 

Betty Crocker desserts, Bisquick, Bowl Appetit, Bugles, Chex 

Cereal, Chex Morning Mix, Chex Snack Mix, Cinnamon 

Grahams, Cinnamon Toast Crunch, French Toast Crunch, 

Gardetto’s, Golden Grahams, Hamburger Helper, Harmony, 

Lloyd’s, Milk N’ Cereal Bars, Honey Nut Chex, Nature Valley 

Cereal, Nature Valley granola bars, Pop Secret, Specialty Potatoes, 

Suddenly Salad, Tuna Helper: Campbell Mithun, Minneapolis. 

Don Kvam, exec VP & mgmt super; Shawne Murphy-Johnston, 

VP & mgmt super. 


Foodservice: Food Group, Chicago. Kevin Gross, gm; Olga 

Ilagan, asst acct exec; John Howeth, VP-client svcs. 

Hispanic adv: Cheerios, GoGurt, Honey Nut Cheerios, Yoplait: 

Casanova Pendrill Publicidad, Irvine, Calif. Laura Marella, VP & 

media dir; Guillermo Ceniceros, VP & acct dir. 

African-American adv: Burrell Communications Group, 

Chicago. Karen Goodar, VP & acct mgmt dir. 

Pillsbury USA: Pillsbury Center, 200 S. Sixth St., Minneapolis, 

Minn. 55402/Phone: (612) 330-4966. Peter Robinson, pres. 

Green Giant, Old El Paso, Pillsbury breakfast brands, Pillsbury 

refrigerated baked goods, Progresso, Totino’s pizza & snacks,: 

D’Arcy Masius Benton & Bowles, New York. Peter Hubbell, exec 

VP-mg dir. 

Media svcs: MediaVest, New York. Carol Fletcher, VP & strat 

dir; Todd Avella, VP & assoc dir. 

Small Planet Foods: 719 Metcalf St., Sedro-Woolley, Wash. 

98284/Phone: (360) 855-0100. Gene Kahn, pres & CEO; Martin 

Whitehead, VP-mktg Cascadian Farms. 

Cascadian Farms, Muir Glen: Sterling Rice Group, Boulder, 

Colo. D’lea Martens, acct dir. 

1 General Motors Corp. 



Magazine . . . . . . . . . . . . . . . .$391,358 $486,930 -19.6 


Newspaper . . . . . . . . . . . . . . . .178,784 304,996 -41.4 


Outdoor . . . . . . . . . . . . . . . . . . .25,651 24,437 5.0 

Network TV . . . . . . . . . . . . . . .661,766 965,723 -31.5 

Spot TV . . . . . . . . . . . . . . . . . . .475,131 582,833 -18.5 

Syndicated TV . . . . . . . . . . . . . .66,709 114,818 -41.9 

Cable TV networks . . . . . . . . .249,264 281,363 -11.4 

Network radio . . . . . . . . . . . . . . .6,780 14,937 -54.6 

National spot radio . . . . . . . . .29,005 34,798 -16.6 

Internet . . . . . . . . . . . . . . . . . . .44,327 53,149 -16.6 

Yellow Pages . . . . . . . . . . . . . . .20,000 20,000 0.0 


Unmeasured media . . . . . . .1,167,556 986,360 18.4 

Total . . . . . . . . . . . . . . . . . .3,374,439 3,945,439 -14.5 


Chevrolet vehicles . . . . . . . . .780,425 820,304 -4.9 

Pontiac vehicles . . . . . . . . . . . .217,810 281,829 -22.7 

GMC trucks . . . . . . . . . . . . . . . .196,786 240,494 -18.2 

Buick vehicles . . . . . . . . . . . . . .160,011 254,571 -37.1 

Saturn vehicles . . . . . . . . . . . . .147,515 312,503 -52.8 

Cadillac vehicles . . . . . . . . . . . .137,481 215,636 -36.2 

DirecTV & DirectPC . . . . . . . . .135,476 109,037 24.2 

Oldsmobile vehicles . . . . . . . . .116,797 251,323 -53.5 

General Motors Corp. . . . . . . . .66,847 107,266 -37.7 

Ditech funding . . . . . . . . . . . . .63,234 47,249 33.8 

OnStar vehicle monitoring sys. . .28,994 53,492 -45.8 

Saab vehicles . . . . . . . . . . . . . .28,535 43,405 -34.3 

AC-Delco auto parts . . . . . . . . .18,446 22,555 -18.2 

GM fleet & financial services . .13,784 78,745 -82.5 

GMAC financial services . . . . . .11,486 20,683 -44.5 



Sales . . . . . . . . . . . . . . . . . . . .$177,260 $184,632 -4.0 

Earnings . . . . . . . . . . . . . . . . . . . . .601 4,452 -86.5


U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .132,399 136,399 -2.9 

Operating income . . . . . . . . . . . .-1,190 3,019 NA 


Auto, communications svcs . .160,627 156,107 2.9 

Financing, insurance . . . . . . . .24,005 20,451 17.4 

Headquarters 

General Motors Corp./300 Renaissance Center, P.O. Box 300, 

Detroit, Mich. 48265-2000/Phone: (313) 556-5000. 


Corporate: John F. Smith Jr., chmn; Rick Wagoner, pres & CEO; 

Robert A. Lutz, vice chmn-prod devel & chmn-GM N. Amer.; 

Gary L. Cowger, pres-GM N. Amer.; Steven J. Harris, VP-comms; 

Michael Browner, exec dir-media & mktg opers; William J. 

Lovejoy, grp VP-N. Amer. vehicle sls, svc & mktg; John G. 

Middlebrook, VP & gm-vehicle brand mktg & corp adv; C.J. 

Fraleigh, exec dir-adv & corp mktg; Tim Roush, dir-adv, mktg & 

strategic opers; Marissa Sison, dir-adv rsch; Elizabeth Lazar, genl 

dir-media opers; Candace Robbins, dir-co-op mktg; Steve 

Tihanyi, genl dir-mktg alliances & regional opers. 

McCann-Erickson Worldwide, Detroit. Garry Neel, exec VP. 

D’Arcy Masius Benton & Bowles, Bloomfield Hills, Mich. 

Patrick Sherwood, mg dir. 

African-American adv: Carol H. Williams Advertising, Oakland, 

Calif. Carol H. Williams, pres & CEO 

Asian-American adv: Innovasia Communications, Los Angeles. 

Samuel Koh, CEO. 

California mktg initiative: Manning, Selvege & Lee, Los Angeles. 

Phil O’Dell, VP & mgmt super. 

GM credit card, GM used cars: Mullen, Wenham, Mass. George 

Rogers, acct dir. 

Hispanic adv & N. Amer. opers Florida mktg initiative: Accent 

Marketing, Coral Gables, Fla. Maria Romero, VP & dir-strategic 

plng; Fernando Bonet, exec VP & dir-client svcs; Vickie Gaston, 

acct svcs super; Steve Blanco, pres & creative dir. 

Media plng: General Motors Planworks, Detroit. Dennis Donlin, 

CEO; Mary Carpenter, chief operating officer. 

Media buying: General Motors Mediaworks, Warren, Mich. 

Linda Thomas Brooks, exec VP & mg dir. 

Buick Motor Division: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Roger Adams, mktg gm; Randall 

Tallerico, dir-adv & sls promo; Michael Hand, adv & promo mgr; 

Jill Cooley, adv & promo mgr; Larry Peck, golf mktg mgr; Paul 

Arata, field adv mgr. 

McCann-Erickson Worldwide, Troy, Mich. Garry Neel, gm. 

Interactive adv: i33 Communications, Detroit. Peter Galio, mg 

dir. 

Promo: Momentum, Detroit. Joe Caponigro, pres. 





Cadillac Motor Car Division: 100 Renaissance Center, Detroit, 

Mich. 48265/Phone: (313) 667-5562. Mark LaNeve, mktg gm; Kim 

A. Kosak, dir-adv & promo; John Howell, dir-global brand devel; 

Tim O’Neill, adv mgr; Paul Edwards, adv mgr; Pat Kemp, mktg 

dir-DeVille, Seville, Eldorado & prof vehicles; Jay Spenchian, 

mktg dir-CTS, SRX & future prods; Susan Docherty, mktg dir- 

EXT, EXV & Escalade; Ken Stewart, mktg dir-advanced tech. 


D’Arcy Masius Benton & Bowles, Troy, Mich. Joe Garcia, sr VP 

& grp acct dir. 





Chevrolet Motor Division: 100 Renaissance Center, Detroit, 

Mich. 48265-1000/Phone: (313) 556-5000. Kurt L. Ritter, mktg gm; 

Thomas Wilkinson, dir-comms; James D. Jandasek, natl mgr-passenger 

car adv; Robert (Mac) Whisner, natl mgr-truck adv & sls 

promo. 

Campbell-Ewald, Warren, Mich. Mike Ryan, vice chmn & chief 

operating officer; Timothy E. Keaton, exec VP & acct dir. 

Hispanic adv: Accent Marketing, Coral Gables, Fla. Maria 

Romero, VP & dir-strategic plng; Fernando Bonet, exec VP & dirclient 

svcs; Vickie Gaston, acct svcs super; Steve Blanco, pres & 

creative dir. 





General Motors Service & Parts Operations: 6200 Grand Pointe 

Dr., Grand Blanc, Mich. 48439/Phone: (810) 606-2000. Douglas J. 

Herberger, VP & gm; John Brancheau, dir-brand mktg. 

AC-Delco: Campbell-Ewald, Warren, Mich. James P. Huchok, 

exec VP & acct dir. 

GM parts: D’Arcy Masius Benton & Bowles, Troy, Mich. Tom 

Downey, sr VP & grp acct dir. 

GMAC: 300 Galleria Officentre, Ste. 507, Southfield, Mich. 

48034/Phone: (248) 263-3070. John D. Finnegan, pres; John E. 

Gibson, exec VP-N. Amer. opers; James E. Farmer, VP-merch, adv 

& comms. 

Campbell-Ewald, Warren, Mich. James P. Huchok, exec VP & 

acct dir. 

D’Arcy Masius Benton & Bowles, Troy, Mich. Mary Gael Senko, 


Quantum Marketing, Bloomfield Hills, Mich. David Bethards, sr 

VP. 

GMAC Residential Holdings: 100 Witmer Rd., P.O. Box 963, 

Horsham, Pa. 19044/Phone: (215) 682-1000. David Applegate, pres 

& CEO; Richard Gillespie, exec VP & chief mktg officer. 

ditech.com, GMAC Global Relocation, GMAC Mortgage, 

GMAC Real Estate: In-house. 

Hughes Electronics Corp.: 200 N. Supelveda Blvd., P.O. Box 

956, El Segundo, Calif. 90245-0956/Phone: (310) 364-6000. Jack A. 

Shaw, CEO; George Jamison, VP-corp comms; Susan Collins, sr 

VP-mktg, DirecTV. 

DirecTV: Deutsch, Los Angeles. Mike Sheldon, mg ptnr & gm. 

Hummer: 100 Renaissance Center, Mail Code: 482-A32-B98, 

Detroit, Mich. 48265-1000/Phone: (313) 665-1211. Michael C. 

DiGiovanni, gm; Marc Hernandez, H2 mktg dir; Liz Vanzura, adv 

& promo dir. 

Modernista!, Boston. Lance Jensen, co-owner; Gary Koepke, coowner. 

Media plng: General Motors Planworks, Detroit. Dennis Donlan, 



Linda Thomas Brooks, exec VP & mg dir.


Oldsmobile Division: 100 Renaissance Center, Detroit, Mich. 

48265-1000/Phone: (313) 556-5000. Debra Kelly-Ennis, mktg gm; 

John Gatt, mktg dir; Pam Hughes, adv mgr. 

Leo Burnett USA, Chicago. Nina Abnee, exec VP & acct dir; 

Charley Wickman, VP & creative dir. 





OnStar Corp.: 1400 Stephenson Hwy., Troy, Mich. 48083/Phone: 

(248) 588-6050. Chet Huber, pres; Chris Hamer, dir-mktg comms. 

Campbell-Ewald, Warren, Mich. Steve Aiello, sr VP. 

Pontiac-GMC Division: 100 Renaissance Center, P.O. Box 100, 

Detroit, Mich. 48265-1000/Phone: (313) 556-5000. Lynn C. Myers, 

gm; Sam Mancuso, mktg dir-Sierra & Yukon; Bob Kraut, mktg 

dir-Bonneville, Firebird & Grand Prix; Craig Bierley, mktg dir- 

Envoy & Sonoma; David Kanous, mktg dir-Safari & Savana; Jim 

Panaretos, mktg dir-Grand Am; Jim Vurpillat, mktg dir-Aztek & 

Montana; Linda Pesonen, mktg dir-Vibe & Sunfire; Steven 

Rosenblum, dir-GMC adv & sls promo; Mark-Hans Richer, dir- 

Pontiac adv & sls promo. 

GMC: Lowe & Partners Worldwide, New York. Rob Quish, 

pres. 

Pontiac: D’Arcy Masius Benton & Bowles, Troy, Mich. Stan 

Fields, exec VP & grp acct dir. 





Saab Cars USA: 4405-A International Blvd., Norcross, Ga. 

30093/Phone: 770-279-0100. Dan Chasins, pres & chief operating 

officer; Kristi August, dir-integrated mktg; Hans Krondahl, VPmktg. 

Lowe & Partners Worldwide, New York. Howard Portrate, exec 

VP & mg dir. 

Direct mktg, relationship mktg: Martin Agency, Richmond, Va. 

Greg Zuercher, sr VP & grp mgmt super. 

Interactive: Digitas, Boston. Rob Willms, pres-central & west. 

Promo: Carlson Marketing Group, Troy, Mich. Ed Barclay, exec 

VP & gm. 



Saturn Corp.: 400 Renaissance Center, MC 482-D14-B46, Detroit, 

Mich. 48265-4000/Phone: (248) 524-5000. Annette Clayton, chmn 

& pres; Jill Lajdziak, VP-sls, svc & mktg; Chuck Thomson, exec 

dir-mktg; Pat Henry, adv mgr. 

Goodby, Silverstein & Partners, San Francisco. Jeff Goodby, cochmn; 

Rich Silverstein, co-chmn. 





64 Gillette Co. 



Magazine . . . . . . . . . . . . . . . . .$25,330 $16,735 51.4 

Sunday magazine . . . . . . . . . . . . . .179 0 NA 



Newspaper . . . . . . . . . . . . . . . . . . . .103 486 -78.9 

National newspaper . . . . . . . . . . . . .53 433 -87.7 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . . . .87,711 104,140 -15.8 

Spot TV . . . . . . . . . . . . . . . . . . . . .1,393 4,883 -71.5 

Syndicated TV . . . . . . . . . . . . . .26,943 22,472 19.9 


Network radio . . . . . . . . . . . . . . .1,848 835 121.3 


Internet . . . . . . . . . . . . . . . . . . . . .1,368 997 37.2 



Total . . . . . . . . . . . . . . . . . . .463,400 445,879 3.9 


Gillette razors . . . . . . . . . . . . . .57,926 54,286 6.7 

Duracell batteries . . . . . . . . . . .41,648 52,394 -20.5 

Oral-B dental care . . . . . . . . . . .36,622 36,764 -0.4 

Braun shavers & toothbrushes . .13,556 9,638 40.7 

Right Guard deodorants . . . . . .12,430 15,105 -17.7 



Sales . . . . . . . . . . . . . . . . . . . . . .$8,961 $9,225 -2.9 

Earnings . . . . . . . . . . . . . . . . . . . . .910 392 132.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .3,757 3,715 1.1 

Operating income . . . . . . . . . . . . .533 664 -19.7 


Blades & razors . . . . . . . . . . . . . .3,407 3,167 7.6 

Duracell products . . . . . . . . . . . .2,577 2,726 -5.5 

Braun products . . . . . . . . . . . . . .1,657 1,583 4.7 

Toiletries . . . . . . . . . . . . . . . . . . . . .978 1,062 -7.9 

Oral-B products . . . . . . . . . . . . . . .676 616 9.7 

Headquarters 

Gillette Co./Prudential Tower Bldg., Boston, Mass. 02199/Phone: 

(617) 421-7000. 


Corporate: James M. Kilts, chmn & CEO; Edward F. DeGraan, 

pres & chief operating officer. 

Media svcs: Agency in review. 

Blades & Razors: 1 Gillette Park, Boston, Mass. 02127/Phone: 

(617) 463-3000. Peter Hoffman, pres; Richard Cantwell, VP-mktg 

svcs. 

Mach 3, Venus: BBDO Worldwide, New York. Simon Marlow, 

exec VP, mg dir & dir, multi-natl acct svcs; Barry Schweig, exec 

VP & sr acct dir. 

Braun: Prudential Tower Bldg., Boston, Mass. 02199/Phone: (617) 

421-7000. Bernhard Wild, chmn. 

Electric shavers: Lowe & Partners Worldwide, New York. 

Hollie Geren, VP & mgmt super. 

Commercial Operations North America: Prudential Tower 

Bldg., Boston, Mass. 02199/Phone: (617) 421-7000. Joseph F. Dooley, 

pres; Carole Johnson, VP-mktg svcs; Richard Meyer, dir-media 

svcs. 

Duracell: 8 Research Dr., Berkshire Corporate Park, Bethel, 

Conn. 06801/Phone: (203) 769-4000. Mark Leckie, pres.


BBDO Worldwide, New York. Simon Marlow, exec VP, mg dir 

& dir, multi-natl acct svcs; Evangeline Ames-Murray, sr VP & sr 

acct dir. 

Oral Care Products: Prudential Tower Bldg., Boston, Mass. 

02199/Phone: (617) 421-7000. Bruce Cleverly, pres. 

Oral-B toothbrushes, Braun oral care appliances: BBDO 

Worldwide, New York. Simon Marlow, exec VP-mg dir & dir, 

multi-natl acct svcs; Barry Schweig, exec VP & sr acct dir. 

Personal Care Products: Prudential Tower Bldg, Boston, Mass. 

02199/Phone: (617) 421-7000. Joseph Scalzo, pres. 

After Shave, Gillette Series, Right Guard, Satin Care pre/post 

shave, preps, Soft & Dri: BBDO Worldwide, New York. Simon 

Marlow, exec VP, mg dir & dir, multi-natl acct svcs. 

36 GlaxoSmithKline 



Magazine . . . . . . . . . . . . . . . . .$126,116 $110,167 14.5 

Sunday magazine . . . . . . . . . . . . .9,182 4,881 88.1 

Newspaper . . . . . . . . . . . . . . . . .2,486 16,408 -84.8 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,700 1,563 8.7 

Network TV . . . . . . . . . . . . . . .335,440 317,071 5.8 

Spot TV . . . . . . . . . . . . . . . . . . .29,668 49,242 -39.8 

Syndicated TV . . . . . . . . . . . . .127,684 79,293 61.0 


Network radio . . . . . . . . . . . . . . . .1,133 4,094 -72.3 


Internet . . . . . . . . . . . . . . . . . . . .3,485 6,348 -45.1 



Total . . . . . . . . . . . . . . . . . . . .881,142 837,444 5.2 


Imitrex migraine Rx . . . . . . . . .70,597 37,144 90.1 

Flonase nasal Rx . . . . . . . . . . .66,042 73,452 -10.1 

Paxil anti depression Rx . . . . . . .65,112 91,798 -29.1 

Avandia diabetes Rx . . . . . . . . .55,514 33,936 63.6 

Advair asthma Rx . . . . . . . . . . .53,989 0 NA 

Valtrex herpes Rx . . . . . . . . . . .51,260 39,660 29.2 

Aquafresh toothpaste . . . . . . . .47,949 57,382 -16.4 

Serevent asthma Rx . . . . . . . . .40,841 0 NA 

Tums antacid . . . . . . . . . . . . . . .40,719 28,942 40.7 

Nicorette nicotine gum . . . . . . .35,245 43,833 -19.6 

Abreva cold sore treatment . . .33,927 5,672 498.2 

Nicoderm CQ stop smoking pdts . . . .33,372 49,749 -32.9 

Flovent asthma Rx . . . . . . . . . . .32,481 62,891 -48.4 

Wellbutrin anti-depression Rx . .25,132 140 17826.0 

Zyban stop smoking Rx . . . . . . .13,247 30,909 -57.1 

Remifemin menopause Rx . . . . .11,636 0 NA 



Sales . . . . . . . . . . . . . . . . . . . .$29,504 $27,480 7.4 

Earnings . . . . . . . . . . . . . . . . . . .4,405 6,314 -30.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .14,525 13,002 11.7 



Pharmaceuticals . . . . . . . . . . . .23,452 22,061 6.3 

Consumer healthcare . . . . . . . . .4,028 4,125 -2.4 


Headquarters 

GlaxoSmithKline/Glaxo Wellcome House, Berkeley Ave. 

Greenford, Middlesex, U. K. UB6 ONN/Phone: 44-171-493-4060. 

GlaxoSmithKline/5 Moore Dr., P.O. Box 13398, Research Triangle 

Park, N.C. 27709/Phone: (919) 483-2100 . 


Corporate: Richard Sykes, chmn; J.P. Garnier, CEO. 

Media buying: MediaCom, New York. Jon Mandel, co-CEO; 

Dene Callas, co-CEO. 

Block Drug/GlaxoSmithKline Consumer Healthcare: 257 

Cornelius Ave., Jersey City, N.J. 07302-3198/Phone: (201) 434-3000. 

BC Analgestics, Bean-O food enzyme supplements, Goody’s 

headache powder, Phazyme Gas Relief: Publicis in Mid America, 

Dallas. Carter Keith, grp acct dir. 

Poli-Grip & Super Poli-Grip, Polident denture cleansers & 

mouthwash, Sensodyne: Grey Worldwide, New York. Courtney 

Johnson, acct exec-Sensodyne; Sean Slackman, acct exec-Polident; 

Christina Weiner, acct super-Poli-Grip, Super Poli-Grip. 

GlaxoSmithKline Consumer Healthcare: 100 Beecham Dr., 

Pittsburgh, Pa. 15205/Phone: (412) 928-1000. Jack Ziegler, pres. 

Alluna, Citrucel: Ogilvy & Mather Worldwide, New York. Mike 

Guarini, mg dir; David Mechlin, sr VP & grp dir. 

Aqua Fresh, Flex, Contac: Grey Worldwide, New York. 

Elizabeth McGrothy, acct exec-Aqua Fresh; Bernard John, sr VP- 

Contac; Courtney Johnson, acct super-Flex, Sucrets. 

Ecotrin, Gaviscon, Nicoderm CQ , Nicorette, Oxy Balance, 

Tagament, Tums: Arnold McGrath, New York. Barry Silverstein, 

pres. 

GlaxoSmithKline Pharmaceutical Division: 1 Franklin Plaza, 

P.O. Box, Pittsburgh, Pa. 19102/Phone: (888) 825-5249. Bob Ingram, 

chief operating officer-pharmaceutical opers; David Stout, pres- 

U.S. Pharmaceuticals; James Palmer, sr VP-new prod devel, pharmaceuticals. 

Ancef, Androderm, Compazine, Denavir, Hycamin, Kytril, 

Teveren: No agency. 

Augmentin, Avandia, Bactroban, Factiv, new bus: 

CommonHealth, Parsippany, N.J. Matt Giegerich, CEO & pres. 

Combivir, Ziagen: FCB Healthcare, New York. Dr. John Loden, 

pres & CEO. 

Flonase, Flovent, Imitrex, Serevent, Wellbutrin, Zyban: Grey 

Worldwide, New York. Eugenia Mota, acct super-Flonase; Belinda 

Kim, acct exec-Flovent, Serevent; Debra Lydon, acct super; Julie 

Smith, sr VP-Wellbutrin. 

Valtrex: Euro RSCG MVBMS & Partners, New York. Paul Klein, 

acct exec. 

78 Hershey Foods Corp. 



Magazine . . . . . . . . . . . . . . . . .$16,383 $53,980 -69.6 

Sunday magazine . . . . . . . . . . . . . . .13 0 NA 

Newspaper . . . . . . . . . . . . . . . . . . . . .0 0 NA 


Outdoor . . . . . . . . . . . . . . . . . . . . .366 148 148.0 

Network TV . . . . . . . . . . . . . . . .83,620 60,175 39.0 

Spot TV . . . . . . . . . . . . . . . . . . . .3,408 1,217 179.9 

Syndicated TV . . . . . . . . . . . . .35,008 21,034 66.4




Network radio . . . . . . . . . . . . . . .2,707 4,394 -38.4 


Internet . . . . . . . . . . . . . . . . . . . . . .586 91 546.4 



Total . . . . . . . . . . . . . . . . . . .365,539 337,107 8.4 


Hershey candy . . . . . . . . . . . . .55,068 43,780 25.8 

Reese’s candy . . . . . . . . . . . . . .22,700 29,295 -22.5 

Jolly Rancher candy . . . . . . . . .16,322 8,877 83.9 

Kit Kat candy bar . . . . . . . . . . . .14,418 14,457 -0.3 

York Peppermint Patties . . . . . .14,277 13,343 7.0 



Sales . . . . . . . . . . . . . . . . . . . . .$4,557 $4,221 8.0 

Earnings . . . . . . . . . . . . . . . . . . . . .207 335 -38.2 


Hershey foods . . . . . . . . . . . . . . .4,221 3,971 6.3 

Headquarters 

Hershey Foods Corp./100 Crystal A Dr., P.O. Box 810, Hershey, 

Pa. 17033-0810/Phone: (717) 534-4000. 


Corporate: Kenneth Wolfe, chmn; Richard H. Lenny, pres & 

CEO; Wynn Willard, sr VP & chief mktg officer; R. Brent 

Thomas, VP-mktg, seasons; Anthony J. Pingitore, VP-mktg, special 

channels; Dennis Eshleman, VP-mktg, new prods. 

Hershey’s baking pieces, Hershey’s chocolate syrup, Hershey’s 

cocoa, Kit Kat, PayDay, Reese’s Pieces, Fast Break, Twizzlers, York 

Peppermint Patties: DDB Worldwide, New York. Peter Tate, pres; 

Ned Russell, grp acct dir; Gary Exelbert, grp acct dir. 

Almond Joy, Cadbury Creme Eggs, Hershey’s Kisses, Hershey’s 

chocolate bar, Hershey’s Nuggets, Ice Breakers chewing gum & 

mints, Jolly Rancher candy, Mounds, Reese’s peanut butter cups, 

Reesesticks: Ogilvy & Mather Worldwide, New York. Michael 

Vaughn, sr VP & exec grp dir; Darren Kapelus, sr ptnr & acct 

dir. 

Breath Savers, Stickfree, Bubble Yum, Fruit Stripe, Carefree: No 

agency. 

Hispanic adv: Dieste, Hampel & Partners, Dallas. Warren 

Harmel, mg ptnr & founder; Victor Arroyo, promo dir. 

Media buying: OMD Worldwide, New York. 

33 Hewlett-Packard Co. 



Magazine . . . . . . . . . . . . . . . .$105,894 $127,132 -16.7 


Newspaper . . . . . . . . . . . . . . . . .24,396 3,872 530.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . .717 1,600 -55.2 

Network TV . . . . . . . . . . . . . . . .40,585 91,110 -55.5 

Spot TV . . . . . . . . . . . . . . . . . . . .4,454 12,261 -63.7 

Syndicated TV . . . . . . . . . . . . . . . .837 1,035 -19.1 


Network radio . . . . . . . . . . . . . . . . .90 2,925 -96.9 

National spot radio . . . . . . . . . . . . .90 494 -81.8 

Internet . . . . . . . . . . . . . . . . . . . . .11,661 17,539 -33.5 





Total . . . . . . . . . . . . . . . . . . .898,734 1,039,961 -13.6 


Compaq computers . . . . . . . . .116,876 134,480 -13.1 

HP computers & printers . . . . .98,947 74,862 32.2 

Hewlett-Packard Co. . . . . . . . . .39,535 84,117 -53.0 

Compaq Computer Corp. . . . . . .19,901 10,832 83.7 



Sales . . . . . . . . . . . . . . . . . . . .$45,226 $48,870 -7.5 

Earnings . . . . . . . . . . . . . . . . . . . . .408 3,697 -89.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .18,833 21,528 -12.5 


Computing systems . . . . . . . . . .21,095 17,814 18.4 

Imaging & printing systems . . .20,476 18,550 10.4 

IT services . . . . . . . . . . . . . . . . . . .7,129 6,255 14.0 

Headquarters 

Hewlett-Packard Co./3000 Hanover St., Palo Alto, Calif. 94304- 

1185/Phone: (650) 857-1501. 

Notes 

Hewlett-Packard merged with Compaq Computer on May 3, 2002. 

Financials are kept separate in this report, although advertising is 

merged. 


Corporate: Carleton S. Fiorina, chmn & CEO; Michael Capellas, 

pres; Allison Johnson, sr VP-global brand & comms; Gary Elliot, 

VP-brand & mktg comms; Karen Jones, dir-adv. 

Brand adv, brand media plng: Goodby, Silverstein & Partners, 

San Francisco. John Coyne, acct dir. 

Product & solutions adv: Publicis & Hal Riney, San Francisco. 

Harry Corsham, ww acct dir. 

Direct mktg: DraftWorldwide, New York. Liz Deutch, acct dir. 

Media buying: Optimedia, San Francisco. 

89 Hilton Hotels Corp. 



Magazine . . . . . . . . . . . . . . . . . .$27,915 $30,860 -9.5 


Newspaper . . . . . . . . . . . . . . . . .24,587 26,745 -8.1 


Outdoor . . . . . . . . . . . . . . . . . . . .11,596 9,150 26.7 

Network TV . . . . . . . . . . . . . . . . . .260 238 9.0 

Spot TV . . . . . . . . . . . . . . . . . . . . . .752 840 -10.5 


Cable TV networks . . . . . . . . . . . .1,017 2,227 -54.3 

Network radio . . . . . . . . . . . . . . .6,575 5,714 15.1 


Internet . . . . . . . . . . . . . . . . . . . .3,364 844 298.4 



Total . . . . . . . . . . . . . . . . . . . .296,018 338,393 -12.5 


Doubletree hotels . . . . . . . . . . .26,293 20,984 25.3 

Hilton hotels . . . . . . . . . . . . . . . .26,251 36,660 -28.4



Hampton Inn hotels . . . . . . . . . .24,129 23,305 3.5 

Embassy Suites hotels . . . . . . .18,498 14,494 27.6 



Sales . . . . . . . . . . . . . . . . . . . . .$3,050 $3,451 -11.6 

Earnings . . . . . . . . . . . . . . . . . . . . . .166 272 -39.0 

Headquarters 

Hilton Hotels Corp./9336 Civic Center Dr., Beverly Hills, 

Calif./Phone: (310) 278-4321. 


Corporate: Barron Hilton, chmn; Stephen F. Bollenbach, pres & 

CEO; Thomas L. Keltner, exec VP & pres-brand performance & 

devel; Marc Snyder, sr VP-brand mgmt, Embassy Suites; David 

Horton, VP-mktg, Doubletree. 

Doubletree, Hilton brands, Homewood Suites: FCB Southern 

California, Irvine, Calif. Debbie Zimmerman, exec VP. 

Embassy Suites, Hampton Inn: TBWA/Chiat/Day, New York. 

Sue Sheldon, exec grp dir. 

39 Home Depot 



Magazine . . . . . . . . . . . . . . . . .$39,194 $19,758 98.4 


Newspaper . . . . . . . . . . . . . . . .65,865 69,171 -4.8 


Outdoor . . . . . . . . . . . . . . . . . . . . .605 649 -6.8 

Network TV . . . . . . . . . . . . . . .100,473 94,133 6.7 

Spot TV . . . . . . . . . . . . . . . . . . .66,824 55,687 20.0 

Syndicated TV . . . . . . . . . . . . . . .15,131 18,154 -16.6 



National spot radio . . . . . . . . .39,888 11,545 245.5 

Internet . . . . . . . . . . . . . . . . . . . . . . .121 190 -36.2 



Total . . . . . . . . . . . . . . . . . . . .777,999 652,595 19.2 


Home Depot stores . . . . . . . . .347,309 285,036 21.8 

EXPO Design Center stores . . . .12,147 11,347 7.0 



Sales . . . . . . . . . . . . . . . . . . . .$53,553 $45,738 17.1 

Earnings . . . . . . . . . . . . . . . . . . .3,044 2,581 17.9 

Headquarters 

Home Depot/2455 Paces Ferry Rd., N.W., Atlanta, Ga. 

30339/Phone: (770) 433-8211. 


Corporate: Robert L. Nardelli, chmn, pres & CEO; Jerry 

Edwards, exec VP-merch; John Ross, VP-adv. 

Richards Group, Dallas. Scott Crocket, principal; Gary Gibson, 

creative dir. 

Hispanic adv: Casanova Pendrill Publicidad, Irvine, Calif. Paul 

Casanova, pres; Bessie Ramirez, grp mgmt super. 

Media buying: Initiative Media North America, Los Angeles. Tim 

Spengler, exec VP & natl TV dir; Richard Simms, exec VP & gm. 


EXPO Design Center Division: 2455 Paces Ferry Rd. N.W., 

Atlanta, Ga. 30339/Phone: (770) 433-8211. Bob Wittman, pres; Rick 

Vazquez, sr VP-merch. 

In-house. 

Villager’s Hardware Division: One Cragwood Rd., South 

Plainfield, N.J. 07080/Phone: (908) 222-9400. Jim Warrington, div 

merch mgr. 

In-house. 

22 Honda Motor Co. 



Magazine . . . . . . . . . . . . . . . .$129,270 $105,637 22.4 


Newspaper . . . . . . . . . . . . . . . . . . .7,511 2,621 186.5 


Outdoor . . . . . . . . . . . . . . . . . . . .2,824 2,053 37.6 

Network TV . . . . . . . . . . . . . . . .157,938 161,114 -2.0 

Spot TV . . . . . . . . . . . . . . . . . .275,938 305,090 -9.6 

Syndicated TV . . . . . . . . . . . . . .16,552 10,417 58.9 


Network radio . . . . . . . . . . . . . . . . .238 278 -14.4 


Internet . . . . . . . . . . . . . . . . . . . . .10,111 11,681 -13.4 



Total . . . . . . . . . . . . . . . . . . .1,102,907 1,034,963 6.6 


Honda vehicles . . . . . . . . . . . .452,453 439,467 3.0 

Acura vehicles . . . . . . . . . . . . .215,703 211,210 2.1 



Sales . . . . . . . . . . . . . . . . . . . . .$61,307 $60,489 1.4 

Earnings . . . . . . . . . . . . . . . . . . . .3,020 2,173 39.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .34,673 32,643 6.2 



Automotive . . . . . . . . . . . . . . . .47,396 44,735 5.9 

Motorcycles . . . . . . . . . . . . . . . . .7,296 6,483 12.5 

Financial svcs . . . . . . . . . . . . . . . .1,534 1,237 24.0 

Headquarters 

Honda Motor Co./1-1, 2-chome, Minami-Aoyama, Minato-ku, 

Tokyo, Japan 107-8556/Phone: 81-3-3423-1111. 

American Honda Motor Co., 1919 Torrance Blvd., Torrance, Calif. 

90501-2746/Phone: (310) 783-2000. 


Corporate: Hiroyuki Yoshino, pres & CEO, Honda Motor Co.; 

Koichi Amemiya, pres & CEO, American Honda Motor Co.; Eric 

Conn, asst VP-natl auto adv; Susie Rossick, mgr-corp adv; Wayne 

Toyota, sr mgr-motorcycle adv & promo. 

Rubin Postaer & Associates, Santa Monica, Calif. Bill Hagelstein, 

exec VP. 

Motorcycles: Dailey & Associates, Los Angeles. Steve Mitchell, 

client svcs.


Acura Division: 1919 Torrance Blvd., Torrance, Calif 90501- 

2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Dennis 

Manns, asst VP-sls; Rob Alen, mgr-natl adv. 


exec VP; Joan Egan, VP-grp acct dir. 

African-American adv: Muse Cordero Chen, Los Angeles. Gina 

Cadres, VP-client svcs. 

Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. 

Alberto Ferrer, dir-client svcs. 

Honda Division: 1919 Torrance Blvd., Torrance, Calif. 90501- 

2746/Phone: (310) 783-2000. Richard Colliver, exec VP-sls; Richard 

Szamborski, asst VP-sls; Doug Hoffman, mgr-natl adv. 


exec VP; Chuck Valentine, sr VP-grp acct dir. 

African-American adv: Muse Cordero Chen, Los Angeles. Gina 

Cadres, VP-client svcs. 

Hispanic adv: La Agencia de Orci y Asociados, Los Angeles. 

Alberto Ferrer, dir-client svcs. 

Honda Power Equipment: 4900 Marconi Dr., Alpharetta, Ga. 

30005/Phone: (678) 339-2600. Hirotaro Ishihara, VP; Wade Terry, 

VP; John Lally, mgr-adv. 

In-house. 

Media svcs: Initiative Media North America, Atlanta. Richard 


26 IBM Corp. 



Magazine . . . . . . . . . . . . . . . . .$79,012 $108,607 -27.2 


Newspaper . . . . . . . . . . . . . . . . .11,457 19,970 -42.6 


Outdoor . . . . . . . . . . . . . . . . . . . .3,449 2,029 70.0 

Network TV . . . . . . . . . . . . . . . .112,586 159,784 -29.5 

Spot TV . . . . . . . . . . . . . . . . . . . . .2,411 2,481 -2.8 

Syndicated TV . . . . . . . . . . . . . . .5,360 6,890 -22.2 




Internet . . . . . . . . . . . . . . . . . . .18,620 23,909 -22.1 

Yellow Pages . . . . . . . . . . . . . . . . .800 0 NA 



Total . . . . . . . . . . . . . . . . . . . .993,512 1,188,909 -16.4 


IBM computers & svcs . . . . . .305,490 398,314 -23.3 



Sales . . . . . . . . . . . . . . . . . . . .$85,866 $88,396 -2.9 

Earnings . . . . . . . . . . . . . . . . . . . .7,732 8,093 -4.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .35,215 37,216 -5.4 



Hardware . . . . . . . . . . . . . . . . . .37,777 37,888 -0.3 

Global Services . . . . . . . . . . . . . .33,152 32,172 3.0 

Software . . . . . . . . . . . . . . . . . . .12,598 12,662 -0.5 

Global Financing . . . . . . . . . . . . .3,465 3,137 10.5 

Enterprise Investments . . . . . . . .1,404 1,689 -16.9 


Headquarters 

IBM Corp./New Orchard Rd., Armonk, N.Y. 10504/Phone: (914) 

499-1900. 


Corporate: Louis V. Gerstner Jr., chmn; Sam Palmisano, pres & 

CEO; Abby Kohnstamm, sr VP-mktg; Maureen McGuire, VP-ww 

integrated mktg comms; Lisa Baird, VP-ww adv & media. 

IBM Direct Marketing: 1133 Westchester Ave., White Plains, N.Y. 

10604/Phone: (800) 426-4968. Diane Brink, VP-mktg, Americas; 

Marilyn Mersereau, VP-Americas integrated mktg comms. 

Software, servers, services, ww strategy, N. Amer. Execution: 

OgilvyOne, New York. Carla Hendra, pres-OgilvyOne N. Amer.; 

Bruce Lee, sr ptnr & exec creative dir. 

Software, storage, personal computers, printing, global svcs, 

micro-electronics, ibm.com, global fin: Wunderman, New York. 

Barry Kessel, exec VP-global mgr; Jennifer Lindstrom, sr VP & 

grp acct dir; Thomas Lehner, sr VP & regional acct dir. 

IBM Global Services: Route 100, Somers, N.Y. 10589/Phone: (914) 

766-1900. Douglas T. Elix, sr VP & grp exec-IBM Global Svcs; 

Ralph Martino, VP-mktg & strategy; Paul Magill, VP-mktg; 

Robert Painter, VP-integrated mktg comms. 

Ogilvy & Mather Worldwide, New York. Tim Eldridge, exec 

grp dir. 

IBM Personal Computing Group: Route 100, Somers, N.Y. 

10589/Phone: (914) 766-1900. Robert Moffat, sr VP & grp exec; 

Richard Fennessy, VP-mktg; Scott Frank, VP-integrated mktg 

comms. 

Ogilvy & Mather Worldwide, New York. John Darrow, sr partner 

& ww acct dir; Nasareen Madhany, sr ptnr & ww media dir. 

Direct mktg: Wunderman, New York. Jennifer Lindstrom, sr VP 

& global grp dir. 

Media svcs: Ogilvy & Mather Worldwide, New York. Nasareen 

Madhany, sr ptnr & ww media dir. 

IBM Printing Systems Co.: 6300 Diagonal Hwy., Boulder, Colo. 

80301/Phone: (303) 924-6300. David Dobson, gm; Peter Lazaroff, 

dir-integrated mktg & comms; Susan Green, adv mgr. 

Ogilvy & Mather Worldwide, New York. Bart Casey, sr ptnr. 

IBM Server Systems: Route 100, Somers, N.Y. 10589/Phone: 

(914) 766-1900. William Zeitler, sr VP & grp exec; John E. Callies, 

VP-eServer mktg; Andrew J. Willis, VP-integrated mktg comms, 

eServer. 

IBM eServer pSeries, xSeries, iSeries, zSeries: Ogilvy & Mather 

Worldwide, New York. Steve Hayden, pres-ww brand svcs. 

IBM Storage Systems Group: Route 100, Somers, N.Y. 

10589/Phone: (914) 766-1900. Linda Sanford, sr VP & grp exec; 

Miriam Brigg, VP-mktg; David Strauss, dir-integrated mktg 

comms. 

Ogilvy & Mather Worldwide, New York. Sally Kissane, ww 

acct dir. 

ibm.com: 1133 Westchester Ave., White Plains, N.Y. 10604/Phone: 

(914) 766-1900. Doug Maine, gm; David Bradley, VP-mktg & strategy; 

Curt Gillespie, VP-interactive mktg. 

Interactive adv: Modem Media, Norwalk, Conn. Rob Powers, 

VP & grp acct dir. 

Interactive adv: R/GA, New York. Michelle Mora, acct dir.


Interactive adv: AnswerThink, New York. Mark Fithian, acct dir. 

Interactive adv: Ogilvy Interactive, New York. Jeannette 

McClellan, pres. 

Software Group: Route 100, Somers, N.Y. 10589/Phone: (914) 766- 

1900. Steve Mills, sr VP & grp exec; Lou D’Ambrosio, VP-mktg 

& sls; Mark Rosen, VP-integrated mktg comms. 

DB2, developerWorks, WebSphere, Lotus, Tivoli: Ogilvy & 

Mather Worldwide, New York. Bill Jeffway, exec grp dir-software. 

71 Intel Corp. 



Magazine . . . . . . . . . . . . . . . . . .$21,819 $26,523 -17.7 


Newspaper . . . . . . . . . . . . . . . . . .1,697 2,514 -32.5 


Outdoor . . . . . . . . . . . . . . . . . . . .1,589 435 265.7 

Network TV . . . . . . . . . . . . . . . .57,460 50,818 13.1 

Spot TV . . . . . . . . . . . . . . . . . . . .1,409 2,404 -41.4 

Syndicated TV . . . . . . . . . . . . . .10,497 10,222 2.7 




Internet . . . . . . . . . . . . . . . . . . . . .7,861 9,073 -13.4 



Total . . . . . . . . . . . . . . . . . . .426,087 773,096 -44.9 


Intel computer components . .119,929 118,355 1.3 



Sales . . . . . . . . . . . . . . . . . . . .$29,539 $33,726 -12.4 

Earnings . . . . . . . . . . . . . . . . . . . . .1,291 10,535 -87.7 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,382 13,912 -32.6 

Headquarters 

Intel Corp./2200 Mission College Blvd., P.O. Box 58119, Santa 

Clara, Calif. 95052-8119/Phone: (408) 765-8080. 


Corporate: Craig Barrett, CEO; Paul Otellini, pres & chief operating 

officer; Pamela L. Pollace, VP & dir-ww mktg opers; Ann 

Lewnes, VP & dir-cons mktg; Jane Price, dir-bus mktg. 

Intel Pentium 4, Intel Xeon, Intel Itanium, Intel Inside: Euro 

RSCG MVBMS & Partners, New York. George Gallate, global dir- 

Euro RSCG Interaction & global brand dir-Intel. 

Interactive bus to bus: Euro RSCG Interaction, New York. 

George Gallate, global dir-Euro RSCG Interaction & global brand 

dir-Intel. 

Interactive cons adv: Modem Media, San Francisco. Melissa 

Eisenburg, VP-mktg strategy & svcs. 

10 Johnson & Johnson 



Magazine . . . . . . . . . . . . . . . . .$211,251 $190,589 10.8 


Newspaper . . . . . . . . . . . . . . . . . . .424 1,854 -77.2 



National newspaper . . . . . . . . . . . .230 426 -46.0 

Outdoor . . . . . . . . . . . . . . . . . . . . . .821 574 43.2 

Network TV . . . . . . . . . . . . . . .430,363 447,629 -3.9 

Spot TV . . . . . . . . . . . . . . . . . . . .31,128 38,163 -18.4 

Syndicated TV . . . . . . . . . . . . . .63,718 87,664 -27.3 


Network radio . . . . . . . . . . . . . . . .1,922 6,800 -71.7 


Internet . . . . . . . . . . . . . . . . . . . .3,922 6,340 -38.1 



Total . . . . . . . . . . . . . . . . . . .1,618,066 1,601,309 1.0 


Neutrogena toiletries . . . . . . .136,929 146,673 -6.6 

Tylenol pain & cold remedies .124,776 113,006 10.4 

Procrit anemia Rx . . . . . . . . . . .59,447 25,458 133.5 

Aveeno toiletries . . . . . . . . . . .56,997 14,892 282.7 

Ortho Tri-Cyclen contraceptive . .52,689 48,880 7.8 

Johnson & Johnson 

personal care products . . . . .52,174 64,762 -19.4 

Pepcid AC heartburn control . .43,351 38,403 12.9 

Motrin IB pain remedies . . . . .36,045 52,498 -31.3 

Roc skincare products . . . . . . .28,097 42,420 -33.8 

Acuvue contact lens . . . . . . . .26,089 37,089 -29.7 

Monistat yeast remedies . . . . .22,205 20,793 6.8 

Imodium ad anti-diarrheal . . . .20,566 23,243 -11.5 

Ditropan XL bladder Rx . . . . . . .18,973 10,993 72.6 

Clean & Clear facial cleaners . .18,840 19,154 -1.6 

Remicade rheumatoid arthritis Rx 18,760 29,005 -35.3 

Stayfree maxi pads . . . . . . . . . .15,688 12,341 27.1 

Band-Aid bandages . . . . . . . . . .15,473 25,669 -39.7 

Lactaid milk & caplets . . . . . . . .14,724 17,991 -18.2 

Retin-A micro acne Rx . . . . . . . .11,809 0 NA 

Reach toothbrushes . . . . . . . . . .11,142 15,000 -25.7 

Mylanta antacid . . . . . . . . . . . . .10,304 15,179 -32.1 



Sales . . . . . . . . . . . . . . . . . . . .$33,004 $29,846 10.6 

Earnings . . . . . . . . . . . . . . . . . . .5,668 4,953 14.4 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .20,204 17,707 14.1 


Pharmaceutical . . . . . . . . . . . . . .11,954 10,694 11.8 

Professional . . . . . . . . . . . . . . . .10,281 9,913 3.7 

Consumer . . . . . . . . . . . . . . . . . .6,904 6,864 0.6 

Headquarters 

Johnson & Johnson/1 Johnson & Johnson Plaza, New Brunswick, 

N.J. 08933/Phone: (732) 524-0400. 


Corporate: William Weldon, chmn & CEO; James T. Lenehan, 

pres & vice chmn. 

Media buying-Hispanic: Casanova Pendrill Publicidad, Irvine, 

Calif. Laura Marella, VP & media dir. 

Media buying-print: Advanswers, St. Louis. Joe Rousseau, sr VP 

& exec dir; Lee Zobrist, VP & project dir. 

Media buying-TV: Universal McCann, New York. Donna Wolfe, 

exec VP & dir-natl bdcast; Sande Bovis, sr VP & assoc dir.


J&J/Merck Consumer Pharmaceuticals Co.: 7050 Camp Hill 

Rd., Ft. Washington, Pa. 19034-2292. Peter Miller, pres; William 

Duffy, VP-sls & mktg. 

Saatchi & Saatchi, New York. John Owen, mgmt super. 

Johnson & Johnson Consumer Products Co.: 199 Grandview 

Rd., Skillman, N.J. 08558/Phone: (908) 874-1000. Colleen Goggins, 

corp grp chmn-N Amer; Sharon D’Agostino, pres-skincare; Owen 

Rankin, pres-baby prods. 

Baby care products: Lowe & Partners Worldwide, New York. 

Paul Hammersley, CEO-N. Amer. 

Skincare products: DDB Worldwide, New York and Chicago. 

Ben Arno, grp acct dir. 

Wound/oral care products: McCann-Erickson Worldwide, New 

York. Claire Roundal, grp mg dir. 

Hispanic adv.: Zubi Advertising Services, Coral Gables, Fla. 

Letty Pelaez, media super. 

McNeil Consumer Healthcare/Nutritionals Worldwide: 7050 

Camp Hill Rd., Fort Washington, Pa. 19034/Phone: (215) 273-7000. 

W. Anthony Vernon, pres; William L. McComb, VP-mktg & prof 

sls. 

Nelson Communications, New York. Barbara Renta, pres & 

chief operating officer. 

Lowe & Partners Worldwide, New York. Paul Hammersley, 

CEO-N. Amer. 

St. Joseph aspirin, pharmaceuticals: Saatchi & Saatchi, New 

York. Barbara Borg, grp media dir. 

Hispanic adv: Bienestar, Princeton, N.J. Craig Scott, pres. 

Interactive: MarketSource, Cranbury, N.J. Michael Konowicz, 

dir-strategy & media. 

Neutrogena Corp.: 5760 W. 96th St., Los Angeles, Calif. 

90045/Phone: (310) 642-1150. Michael McNamara, pres; Veronica 

Lewis, VP-mktg, skin, hair & suncare; James Colleran, sr VPmktg 

& sls. 

Carlson & Partners, New York. Liz Laarouchi, sr VP & grp acct 

dir; Colleen Rizzo, sr principal & media dir. 

Personal Products Co.: 199 Granview Rd., Skillman, N.J. 

08558/Phone: (908) 874-1000. Patrick Mutchler, pres. 

Lowe & Partners Worldwide, New York. Paul Hammersley, 

CEO-N. Amer. 

Monistat, Ortho, Stayfree: McCann-Erickson Worldwide, New 

York. Claire Roundal, grp mg dir. 

Vistakon: P.O. Box 10157, Jacksonville, Fla. 32247/Phone: (904) 

443-1000. Phil Keefer, pres; Bob Muiolo, VP-mktg. 

Vision care: McCann-Erickson Worldwide, New York. Tony 

Pace, grp mg dir. 

63 S.C. Johnson & Son 



Magazine . . . . . . . . . . . . . . . . .$13,846 $10,137 36.6 

Sunday magazine . . . . . . . . . . . . .644 2,411 -73.3 

Newspaper . . . . . . . . . . . . . . . . . . . .73 968 -92.5 

National newspaper . . . . . . . . . . . . . .7 52 -86.7 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . . .174,819 164,125 6.5 

Spot TV . . . . . . . . . . . . . . . . . . . .16,257 22,645 -28.2 

Syndicated TV . . . . . . . . . . . . . .41,899 40,870 2.5 




Network radio . . . . . . . . . . . . . . . . .473 2,521 -81.2 


Internet . . . . . . . . . . . . . . . . . . . . . .214 17 1171.9 



Total . . . . . . . . . . . . . . . . . . .478,806 464,807 3.0 


Glade air fresheners . . . . . . . . .57,935 75,232 -23.0 

Pledge furniture polishes . . . . .41,650 35,735 16.6 

Ziploc bags . . . . . . . . . . . . . . . .35,892 43,854 -18.2 

Windex glass cleaner . . . . . . . .24,807 24,369 1.8 

Edge shaving gel . . . . . . . . . . . .21,272 4,334 390.8 

Drano drain cleaner . . . . . . . . . .15,969 6,658 139.8 

Shout stain remover . . . . . . . . .14,422 6,400 125.4 

Saran wrap . . . . . . . . . . . . . . . . . .14,116 22,758 -38.0 

Scrubbing Bubbles bath clnr . .13,908 0 NA 

Skintimate shave cream & gel . .11,505 11,440 0.6 

Off! insect repellent . . . . . . . . . . .11,311 9,910 14.1 



Sales . . . . . . . . . . . . . . . . . . . . .$4,500 $4,200 7.1 


Household products . . . . . . . . . .3,300 3,000 10.0 

Headquarters 

S.C. Johnson & Son/1525 Howe St., Racine, Wis. 53403- 

2236/Phone: (262) 260-2000. 

Notes 

Revenues are estimates. S.C. Johnson & Son is a private company. 


Corporate: H. Fisk Johnson, chmn; William D. Perez, pres & 

CEO; David L. May, pres-N. Amer.; Darcy D. Massey, sr VP-ww 

rsch, devel & engin; Ralph D. Perry, VP-mktg svcs ww; William 

C. Thomson, VP-insect control/shave; John R. Rote, VP-home 

cleaning; Gregory J. Barron, VP-aircare & Canadian 

Armstrong floor cleaner, Brite, Drano, Edge, Fantastik, Favor, 

Fine Wood, Future, Glade, OFF!, Pledge, Raid, Saran Wrap, 

Scrubbing Bubbles, Shower Shine, Shout, Skintastic, Skintimate, 

Slide-Loc, Step Saver, Vanish, Windex, Ziploc: Foote, Cone & 

Belding Worldwide, Chicago. Mark Modesto, exec VP & grp 

mgmt dir; Mark Pacchini, exec VP & grp mgmt dir. 

Bdcast media buying: Initiative Media North America, New 

York. Will Howard, exec VP & gm. 

73 Kellogg Co. 



Magazine . . . . . . . . . . . . . . . . .$31,583 $57,028 -44.6 


Newspaper . . . . . . . . . . . . . . . . . . .509 340 49.6 


Outdoor . . . . . . . . . . . . . . . . . . . . . .927 2,614 -64.5 

Network TV . . . . . . . . . . . . . . . . .77,613 98,563 -21.3 

Spot TV . . . . . . . . . . . . . . . . . . .29,022 17,420 66.6 

Syndicated TV . . . . . . . . . . . . . .35,164 65,150 -46.0 


Network radio . . . . . . . . . . . . . . .2,094 3,002 -30.3




Internet . . . . . . . . . . . . . . . . . . . . .1,393 1,460 -4.6 



Total . . . . . . . . . . . . . . . . . . . .421,538 457,244 -7.8 


Kellogg breakfast foods . . . . .198,276 284,257 -30.2 

Keebler cookies & crackers . . .24,045 18,774 28.1 



Sales . . . . . . . . . . . . . . . . . . . . .$8,853 $6,955 27.3 

Earnings . . . . . . . . . . . . . . . . . . . . .474 588 -19.4 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,129 4,067 50.7 

Operating income . . . . . . . . . . . . .825 744 10.9 


Ready-to-eat cereals . . . . . . . . . .5,178 5,305 -2.4 

Convenience foods . . . . . . . . . . . .1,777 1,680 5.8 

Headquarters 

Kellogg Co./1 Kellogg Square, P.O. Box 3599, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. 

Notes 

Kellogg’s 2001 returns include partial-year results of Keebler Foods 

Co., Elmhurst, Ill., acquired in March 2001. 


Corporate: Carlos Gutierrez, CEO; David A. Mackay, pres- 

Kellogg USA. 

Keebler Foods Co.: 677 Larch Ave., Elmhurst, Ill. 60126/Phone: 

(630) 833-2900. David B. Vermylen, pres & CEO; Bruce Grieve, sr 

VP-DSD brands grp. 

Keebler cookies & crackers, Nutri-Grain cereal bars, Rice Krispie 

Treats: Leo Burnett USA, Chicago. Clive Sirkin, exec VP & ww 

acct dir; John Sheehy, sr VP & acct dir. 

Media buying: Starcom, Chicago. Dan Albert, exec VP & chief 

strategist. 

Morning Foods Division: 1 Kellogg Square, Battle Creek, Mich. 

49016/Phone: (616) 961-2000. Jeffrey W. Montie, pres. 

All Bran cereals, Apple Jacks, Assortment packs, Buzz Blasts, 

Cinnamon Crunch Crispix, Cocoa Rice Krispies, Complete cereals, 

Corn Flakes, Corn Pops, Cracklin’ Oat Bran, Crispix, Froot 

Loops, Frosted Flakes, Honey Crunch Corn Flakes, Hunny B’s 

cereals, Just Right, Marshmellow Blasted Froot Loops, Mickey’s 

Magix, Mini-Wheats, Mueslix, Pop-Tarts, Product 19, Raisin Bran, 

Raisin Bran Crunch, Rice Krispies cereals, Simpson breakfast 

cereals, Smacks, Smart Start, Special K, Special K Red Berries: Leo 

Burnett USA, Chicago. Clive Sirkin, exec VP & ww acct dir. 

African-American adv & promos: Wimbley Group, Itasca, Ill. 

Charles Wimbley, Sr, pres. 

Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. 

Hispanic promo: Sanchez & Associates, Chicago. Joseph 

Nebolsky de Ochoa, VP; Christina Martinez, acct super. 


strategist. 

Natural & Frozen Foods Division: 1 Kellogg Square, Battle Creek, 

Mich. 49016/Phone: (616) 961-2000. Carla R. Cooper, pres. 


Eggo waffles, Kashi, Loma Linda, Morningstar Farms, Natural 

Touch, Worthington: Leo Burnett USA, Chicago. Clive Sirkin, 

exec VP & ww acct dir. 

Hispanic adv: Lapiz, Chicago. Dolores Kunda, pres. 

Hispanic promo: Sanchez & Associates, Chicago. Joseph 

Nebolsky de Ochoa, VP; Christina Martinez, acct super. 


strategist. 

98 Kia Motors Corp. 



Magazine . . . . . . . . . . . . . . . . .$18,237 $1,460 1149.4 


Newspaper . . . . . . . . . . . . . . . . . . .326 1,638 -80.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .684 602 13.6 

Network TV . . . . . . . . . . . . . . . .78,984 14,018 463.5 

Spot TV . . . . . . . . . . . . . . . . . . .65,496 82,965 -21.1 

Syndicated TV . . . . . . . . . . . . . . . . . .5 6 -13.8 




Internet . . . . . . . . . . . . . . . . . . . . . .133 0 NA 



Total . . . . . . . . . . . . . . . . . . .286,899 167,386 71.4 


Kia vehicles . . . . . . . . . . . . . . .204,591 119,442 71.3 



Sales . . . . . . . . . . . . . . . . . . . . .$9,626 $9,628 0.0 

Earnings . . . . . . . . . . . . . . . . . . . . .430 295 45.8 

Headquarters 

Kia Motors Corp./231 Yangjae-dong, Seocho-gu, Seoul, South 

Korea /Phone: 82-2-3464-1114. 

Kia Motors America, 9801 Muirlands Blvd., Irvine, Calif. 92619- 

2410/Phone: (949) 470-7000. 

Notes 

Hyundai Motor Co. owns 46% of Kia Motors Corp. 


Corporate: Mong-Koo Chung, chmn; Noi-Myung Kim, pres & 

CEO. 

Kia Motors America: 9801 Muirlands Blvd., Irvine, Calif. 92619- 

2410/Phone: (800) 333-4542. J.H. Lee, pres & CEO; Peter 

Butterfield, exec VP & chief operating officer; Wally Anderson, 

VP-mktg; Scott Pickard, VP-sls; Rick Weisehan, dir-mktg. 

davidandgoliath, Los Angeles. Mike Dillon, acct dir. 

Media svcs: World Marketing Group, Irvine, Calif. Robyn D. 

Simburger, dir-media svc.


87 Kimberly-Clark Corp. 



Magazine . . . . . . . . . . . . . . . . .$68,429 $64,957 5.3 


Newspaper . . . . . . . . . . . . . . . . . . . . .0 0 NA 

National newspaper . . . . . . . . . . . . .61 0 NA 

Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . .107,902 103,101 4.7 

Spot TV . . . . . . . . . . . . . . . . . . .12,434 19,105 -34.9 

Syndicated TV . . . . . . . . . . . . . . .5,915 6,608 -10.5 



National spot radio . . . . . . . . . . . . .82 2 NA 

Internet . . . . . . . . . . . . . . . . . . . .2,828 2,208 28.1 



Total . . . . . . . . . . . . . . . . . . .304,309 300,163 1.4 


Huggies disposable diapers . . .62,799 67,053 -6.3 

Kleenex bathroom tissues . . . .31,387 34,974 -10.3 

Cottonelle bathroom tissues . .28,993 33,782 -14.2 

Scott paper products . . . . . . . .24,975 11,217 122.7 

Kotex feminine products . . . . . .21,495 22,023 -2.4 

Pull-ups disposable pants . . . . .18,926 23,547 -19.6 

Goodnites disposable pants . . .14,201 16,009 -11.3 

Depend bladder control . . . . . . .11,156 10,829 3.0 



Sales . . . . . . . . . . . . . . . . . . . . .$14,524 $13,982 3.9 

Earnings . . . . . . . . . . . . . . . . . . . .1,609 1,801 -10.7 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,328 9,059 3.0 


Tissue . . . . . . . . . . . . . . . . . . . . . .7,303 6,969 4.8 

Personal care . . . . . . . . . . . . . . .5,438 5,138 5.8 

Healthcare & other . . . . . . . . . . . .1,291 936 37.9 

Headquarters 

Kimberly-Clark Corp./351 Phelps Dr., Irving, Texas 75038/Phone: 

(972) 281-1200. 


Corporate: Wayne Sanders, chmn & CEO. 

Adult Care Sector: K-C West, 2001 Marathon Ave., Neenah, Wis. 

54956/Phone: (920) 721-2000. Thomas E. Wilson, pres. 

Depend, Poise: Campbell Mithun, Minneapolis. Beth Miller, sr 

VP & grp mgmt super. 

Media buying: MindShare, New York. Jill Brady, assoc plng dir. 

Childcare Sector: K-C West, 2 Neenah Center, Neenah, Wis. 

54956/Phone: (920) 721-2000. Robert D. Thibault, pres. 

Goodnites, Little Swimmers, Pull-Ups: Ogilvy & Mather 

Worldwide, New York. Laurel Ritchie, exec grp dir. 


Family Care Sector: K-C West, 2300 Winchester Rd., Neenah, 

Wis. 54956/Phone: (920) 721-2000. Steven R. Kalmanson, grp pres- 

Family Care & Wet Wipes. 

Cottonelle Fresh Rollwipes, Job Squad, Kleenex ColdCare, 


Kleenex Cottonelle, Kleenex, Kleenex Softique, Kleenex Ultra, 

Kleenex Viva, Scott 1000: J. Walter Thompson USA, New York. 

Hildie Neuman, global bus dir; Ron Burns, pres-bus dir. 


Feminine Care Sector: K-C West, 2001 Marathon Ave., Neenah, 

Wis. 54956/Phone: (920) 721-2000. Timothy J. Lehman, pres. 

Kotex: Ogilvy & Mather Worldwide, Chicago. Barbara Jergens, 

mg ptnr & grp acct dir. 


Infant Care Sector: K-C West, 2100 Winchester Rd., Neenah, 

Wis. 54956/Phone: (920) 721-2000. W. Dudley Lehman, grp presinfant 

& childcare. 

Huggies, Huggies Ultra: Ogilvy & Mather Worldwide, New 

York. Laurel Ritchie, exec grp dir. 


50 Kmart Corp. 



Magazine . . . . . . . . . . . . . . . . . .$8,325 $10,462 -20.4 

Sunday magazine . . . . . . . . . . . .1,866 66 NA 

Newspaper . . . . . . . . . . . . . . . .150,904 169,729 -11.1 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,938 349 455.5 

Network TV . . . . . . . . . . . . . . . .111,956 106,892 4.7 

Spot TV . . . . . . . . . . . . . . . . . . . .11,924 42,506 -71.9 

Syndicated TV . . . . . . . . . . . . . .29,477 13,724 114.8 


Network radio . . . . . . . . . . . . . . . .3,136 275 1041.2 


Internet . . . . . . . . . . . . . . . . . . . .2,024 6,023 -66.4 



Total . . . . . . . . . . . . . . . . . . .596,750 542,111 10.1 


Kmart stores . . . . . . . . . . . . . .338,087 373,256 -9.4 



Sales . . . . . . . . . . . . . . . . . . . . .$36,151 $37,028 -2.4 

Earnings . . . . . . . . . . . . . . . . . . .-2,418 -244 NA 

Headquarters 

Kmart Corp./3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: 

(248) 463-1000. 

Notes: 

Kmart Corp. filed for Chapter 11 bankruptcy protection in 

January 2002. 


Corporate: James B. Adamson, chmn & CEO; Julian C. Day, pres 

& chief operating officer. 

TBWA/Chiat/Day, New York. Shona Seifert, pres & CEO; 

David Jenkins, acct mgr. 

Kmart Stores: 3100 W. Big Beaver Rd., Troy, Mich. 48084/Phone: 

(248) 643-1000. Steven Feuling, sr VP-mktg; Barbara Firment, VPadv 

& in-store mktg; Thomas Lemke, VP-database mktg, Kmart 

credit card dept; Brendan Foley, dir-mktg, BlueLight.com; Dave 

Karraker, dir-mktg PR, Kmart & BlueLight.com.


Kmart stores, Kmart exclusive brands, Kmart.com: 

TBWA/Chiat/Day, New York. Shona Seifert, pres & CEO; David 

Jenkins, acct mgr. 

Multicultural adv: GlobalHue, Southfield, Mich. Don Coleman, 

CEO; Charles Pride, VP & acct dir. 

Weekly adv circular, newspaper: Meridian, Troy, Mich. Dan 

Surdell, CEO; Larry Haddock, acct dir. 

60 Kroger Co. 



Magazine . . . . . . . . . . . . . . . . . . . .$168 $92 82.3 

Sunday magazine . . . . . . . . . . . . . .164 326 -49.8 

Newspaper . . . . . . . . . . . . . . . .55,397 66,715 -17.0 


Outdoor . . . . . . . . . . . . . . . . . . . .5,347 4,865 9.9 

Network TV . . . . . . . . . . . . . . . . . . . .15 306 -95.0 

Spot TV . . . . . . . . . . . . . . . . . . .30,932 43,918 -29.6 


Cable TV networks . . . . . . . . . . . . . .97 1,065 -90.9 



Internet . . . . . . . . . . . . . . . . . . . . . . .23 0 NA 



Total . . . . . . . . . . . . . . . . . . . .511,556 551,168 -7.2 


Kroger food stores . . . . . . . . . .41,947 52,788 -20.5 

Ralph’s food store . . . . . . . . . . .24,219 21,487 12.7 

Fred Meyer stores . . . . . . . . . . . .12,193 22,591 -46.0 



Sales . . . . . . . . . . . . . . . . . . . .$50,098 $49,000 2.2 

Earnings . . . . . . . . . . . . . . . . . . . .1,043 877 18.9 

Headquarters 

Kroger Co./1014 Vine St., Cincinnati, Ohio 45202-1100/Phone: (513) 

762-4000. 


Corporate: Joseph A. Pichler, chmn & CEO; Lynn Marmer, grp 

VP-corp affairs. 

Atlanta Division: 2175 Parklake Dr. NE, Suite 300, Atlanta, Ga. 

30345/Phone: (770) 496-7522. Kathy Stratton, adv mgr; Susie 

Brower, asst mgr. 

Emerald Graphics, Atlanta. Chris Peterson, pres; Tim Prevatt, 

prod coord. 

Central Division: 5960 Castleway West Dr., Indianapolis, Ind. 

46250/Phone: (317) 579-8321. Mike Newsom, adv mgr; Chris 

VanVlasselaer, asst mgr. 

ja&g advertising, Cincinnati. Sam Gingrich, CEO; Steve Jagers, 

pres; Walt Adamkosky, sr VP; Mary Ellen Starling, media dir. 

Cincinnati Division: P.O. Box 46234, 150 Tri-County Pkwy., 

Cincinnati, Ohio 45246/Phone: (513) 782-3461. Amy Schulten, adv 

mgr; Mark Vogler, asst mgr. 


pres; Walt Adamkosky, sr VP; Mary Ellen Starling, media dir. 


City Market: 105 West Colorado Ave., P.O. Box 729, Grand 

Junction, Colo. 81505/Phone: (970) 241-0750. Deborah Bryant, diradv. 

In-house. 

Media buying: Media Team, Denver. Kelly Hawthorne, media 

buyer. 

Columbus Division: 4111 Executive Pkwy, Westerville, Ohio 

43081/Phone: (614) 898-3235. Dale Hollandsworth, adv mgr. 

In-house. 

Delta Division: P.O. Box 1878, 800 Ridge Lake Blvd., Memphis, 

Tenn. 38101-1878/Phone: (901) 765-4315. David Chadwick, adv mgr; 

Whitney Atkins, asst mgr; Bebe Buck, adv asst. 


pres; Walt Adamkosky, sr VP; Mary Ellin Starling, media dir. 

Dillon’s Stores Division: 2700 East 4th St., Hutchinson, Kan. 

67501/Phone: (620) 665-5511. Colleen Juergensen, adv dir. 

Quillen, Elsea, Janzen, Wichita, Kan. Dave Quillen, pres. 

Media buying: In-house. 

Bakers supermarkets: Anderson Partners, Omaha. Scott 

Anderson, CEO; Mark Hughes, pres. 

Food 4 Less: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Denise Scarcelli, mgr-adv. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Jeff Morris, 

VP & acct svcs dir. 

Fred Meyer: 3800 S.E. 22nd Ave., P.O. Box 42121, Portland, Ore 

97242/Phone: (503) 797-7417. Sam Duncan, pres; Ross Thomas, VPsls 

promo & mktg. 

In-house. 

Fry’s Food Stores of Arizona: 500 South 99th Ave., Tolleson, 

Ariz. 85353/Phone: (623) 936-2100. Rick Gibb, dir-adv. 

In-house. 

King Soopers: 65 Tejon St., Denver, Colo. 80223/Phone: (303) 778- 

3100. Chuck Wagner, dir-genl merch; Donna Giordano, VP-mktg; 

Deborah Bryant, dir-mktg. 

In-house. 

Media buying: Media Team, Denver. Kelly Hawthorne, media 

buyer. 

Michigan Division: P.O. Box 4444, Livonia, Mich. 48151/Phone: 

(734) 432-1711. Mike Czajka, asst mgr; Leonard Terranova, sr mktg 

mgr. 

In-house. 

Mid-Atlantic Division: P.O. Box 14002, 3631 Peter’s Creek Rd. 

NW, Roanoke, Va. 24019/Phone: (540) 563-3624. Archie Fralin, adv 

mgr; Carl York, asst mgr; Eddie Yeatts, community relations mgr. 

Fahlgren, Parkersburg, W. Va. Donna McManners, acct mgr. 

Mid-South Division: P.O. Box 32680, 10168 Linn Station Rd., 

Louisville, Ky. 40232-2680/Phone: (502) 423-4800. Ben Harper, adv 

mgr; Judy Mallow, asst mgr. 

Print creative & media buying: In-house. 

TV creative & media buying: Sheehy & Associates, Louisville, 

Ky. Scott Kuhn, acct super; Doris Irwin, media planner/buyer.


Ralphs Grocery Co.: 1100 W. Artesia Blvd., Compton, Calif. 

90220/Phone: (310) 884-9000. Kay Garbizo, VP-adv. 

Heil-Brice Retail Advertising, Newport Beach, Calif. Hal Brice, 

pres. 

Southwest Division: 16770 Imperial Valley Dr., Ste. 200, 

Houston, Texas 77060/Phone: (713) 507-6218. Bruce Joseph, adv 

asst; MaryBeth Rymers, dir-market intelligence. 

Print creative & media svcs: In-house. 

TV & radio creative & media svcs: Fogarty Klein Monroe, 

Houston. Latha Thomas, sr acct exec; Jami Bower, mgmt super. 

42 Estee Lauder Cos. 



Magazine . . . . . . . . . . . . . . . . .$89,896 $95,981 -6.3 


Newspaper . . . . . . . . . . . . . . . . . . . .49 695 -93.0 


Outdoor . . . . . . . . . . . . . . . . . . . . . .752 557 35.1 

Network TV . . . . . . . . . . . . . . . . . . . . .0 1,541 NA 

Spot TV . . . . . . . . . . . . . . . . . . .27,542 33,111 -16.8 


Cable TV networks . . . . . . . . . . . .564 2,713 -79.2 



Internet . . . . . . . . . . . . . . . . . . . . .1,016 671 51.6 



Total . . . . . . . . . . . . . . . . . . .766,386 717,634 6.8 


Estee Lauder beauty pdts . . . . .33,148 41,051 -19.3 

Clinique cosmetics . . . . . . . . . .28,985 27,056 7.1 

Tommy Hilfiger cosmetics 

& fragrances . . . . . . . . . . . . . .10,159 11,046 -8.0 



Sales . . . . . . . . . . . . . . . . . . . . .$4,608 $4,367 5.5 

Earnings . . . . . . . . . . . . . . . . . . . . .305 314 -2.9 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .2,815 2,659 5.9 



Makeup . . . . . . . . . . . . . . . . . . . . .1,552 1,413 9.8 

Skincare . . . . . . . . . . . . . . . . . . . .1,552 1,399 10.9 

Fragrance . . . . . . . . . . . . . . . . . . .1,092 1,049 4.1 

Haircare . . . . . . . . . . . . . . . . . . . . . .114 82 39.0 

Headquarters 

Estee Lauder Cos./767 Fifth Ave., New York, N.Y. 10153/Phone: 

(212) 572-4200. 


Corporate: Leonard A. Lauder, chmn; Fred H. Langhammer, pres 

& CEO; Dan Brestle, grp pres; Patrick Bousquet-Chavanne, grp 

pres; William P. Lauder, grp pres & pres-Clinique ww; Sally 

Susman, sr VP-global comms. 

Media buying: Bates USA, New York. Mark Morris, chmn. 

Aramis & Designer Fragrance Brands: 767 Fifth Ave., New York, 

N.Y. 10153/Phone: (212) 572-3700. John Karp, global pres; Carol 


Russo, VP-sls & mktg, N. Amer.-Aramis brands; Chuck Irvine, 

USA VP-sls; Diane Elliott, global VP-mktg, Tommy & Aramis; 

Robin Mason, exec dir-mktg, Tommy Hilfiger; Mary John 

Baumann, exec dir-global mktg, Aramis brands; Diane Kim, exec 

dir-global mktg, Donna Karan. 

Bates USA, New York. Mark Morris, chmn. 

Aveda Corp.: 4000 Pheasant Ridge Dr. N.E., Blaine, Minn. 

55449/Phone: (763) 783-4000. Dominique Conseil, pres; Kerri 

Boersma, exec dir-global comms; Chris Hacker, VP-global mktg & 

design; Mark O’Berski, VP-cons mktg; Rachel Ostrom, dir-adv. 

In-house. 

Bobbi Brown Professional Cosmetics: 575 Broadway, 4th fl., 

New York, NY 10012/Phone: (646) 613-6500. Maureen Case, gm; 

Bill Shaffer, exec dir-visual merch; Lynda Berkowitz, VP-sales, 

education & global artistry; Mimi Field, VP-global comms. 

In-house. 

Clinique Laboratories: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-3800. Eunice Valdivia, exec VP-global mktg 

& fin; Jane Mauksch, sr VP & creative dir ww; Celeste Lalicata, 

adv dir. 

In-house. 

Estee Lauder: 767 Fifth Ave., New York, N.Y. 10153/Phone: (212) 

572-4200. Peter Lichtenthal, sr VP-global mktg; John Fling, VPdesign. 

In-house. 

A&R Media, New York. Raul Martinez, creative dir; Beatrice 

Novabasky, exec producer. 

jane Cosmetics Worldwide: 767 5th Ave., 45th fl., New York, 

10153/Phone: (212) 572-6723. Sandy Cataldo, pres; John Shammas, 

creative dir; Sara Kugelman, VP-mktg; Diane Teitelbaum, exec dirmktg; 

Jerry Waller, VP-category mgmt. 

In-house. 

Origins Natural Resources: 767 Fifth Ave., New York, N.Y. 

10153/Phone: (212) 572-4100. Lynne Greene, pres; Roberta Weiss, 

VP-global mktg; Anelle Miller, sr VP-art & design. 

In-house. 

Specialty Group: 767 5th Ave., New York, 10153/Phone: (212) 572- 

4200. Debra Clark, sr VP mktg ww-La Mer, Jo Malone, Kate 

Spade Beauty; Elizabeth Park, sr VP-global mktg, Prescriptives; 

Cathy O’Brien, VP global mktg & global comms-Jo Malone; 

Jeanne Chinard, sr VP & creative dir ww-Prescriptives, Jo 

Malone, Kate Spade Beauty, La Mer; Tyler Jones, exec dir-global 

mktg La Mer. 

In-house. 

70 Limited Brands 



Magazine . . . . . . . . . . . . . . . . .$23,520 $19,926 18.0 

Sunday magazine . . . . . . . . . . . . .390 0 NA 

Newspaper . . . . . . . . . . . . . . . . .5,038 4,449 13.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . .307 202 51.7 

Network TV . . . . . . . . . . . . . . . .39,673 50,480 -21.4 

Spot TV . . . . . . . . . . . . . . . . . . . . .4,173 7,611 -45.2



Syndicated TV . . . . . . . . . . . . . .3,888 1,423 173.2 




Internet . . . . . . . . . . . . . . . . . . . . .2,012 364 452.7 



Total . . . . . . . . . . . . . . . . . . . .428,331 468,442 -8.6 


Victoria’s Secret stores . . . . . .62,228 76,688 -18.9 



Sales . . . . . . . . . . . . . . . . . . . . . .$9,363 $10,105 -7.3 

Earnings . . . . . . . . . . . . . . . . . . . . . .519 428 21.3 


Victoria’s Secret . . . . . . . . . . . . .2,339 2,112 10.7 

Bath & Body Works . . . . . . . . . . .1,785 1,530 16.7 

Express . . . . . . . . . . . . . . . . . . . . .1,594 1,367 16.6 

Lerner New York . . . . . . . . . . . . .1,025 1,001 2.4 

Lane Bryant . . . . . . . . . . . . . . . . . .930 922 0.9 

Limited stores . . . . . . . . . . . . . . . . .673 704 -4.4 

Structure . . . . . . . . . . . . . . . . . . . .569 607 -6.3 

Henri Bendel . . . . . . . . . . . . . . . . . . .39 38 2.6 

Headquarters 

Limited Brands/3 Limited Pkwy., Columbus, Ohio 43230/Phone: 

(614) 415-7000. 


Corporate: Leslie H. Wexner, CEO & chmn; Len Schlesinger, 

exec VP & chief operating officer; Edward G. Razek, pres-brand 

& creative svcs and chief mktg officer. 

In-house. 

Bath & Body Works: 7 Limited Pkwy., Reynoldsburg, Ohio 

43068/Phone: (614) 856-6000. Ethan Revsin, exec VP-mktg. 

In-house. 

Express-Express Men’s: 1 Limited Pkwy., Columbus, Ohio 

43230/Phone: (614) 415-4000. Derek Ungless, exec VP-mktg. 

In-house. 

Henri Bendel Inc.: 712 5th Ave., New York, N.Y. 10019/Phone: 

(212) 247-1100. Teril Turner, dir-mktg svcs. 

In-house. 

New York & Co.: 450 W. 33rd St., New York, N.Y. 10001/Phone: 

(212) 736-1222. Randy Krevat, VP-brand plng & mktg. 

In-house. 

The Limited Stores: 3 Limited Pkwy., Columbus, Ohio 

43230/Phone: (614) 415-2000. Wanda Gierhart, VP-mktg. 

In-house. 

Victoria’s Secret Beauty: 888 7th Ave., New York, N.Y. 

10106/Phone: (212) 904-7200. Sherry Baker, sr VP & chief mktg 

officer; Marcia Mossack, sr VP & chief creative officer. 

In-house. 

Victoria’s Secret Direct: 1114 Ave. of the Americas, New York, 

N.Y. 10036/Phone: (212) 704-0187. Georgia Christensen, VP-creative 

& brand svcs; Sue Horn, VP-mktg. 

In-house. 


Victoria’s Secret Stores: 4 Limited Pkwy., Reynoldsburg, Ohio 

43068/Phone: (614) 577-7000. Jill Beraud, exec VP-mktg. 

In-house. 

25 L’Oreal 



Magazine . . . . . . . . . . . . . . . .$235,968 $199,012 18.6 


Newspaper . . . . . . . . . . . . . . . . . . .520 582 -10.7 


Outdoor . . . . . . . . . . . . . . . . . . . .2,696 746 261.4 

Network TV . . . . . . . . . . . . . . .160,497 196,350 -18.3 

Spot TV . . . . . . . . . . . . . . . . . . .27,848 27,971 -0.4 

Syndicated TV . . . . . . . . . . . . . .24,309 38,213 -36.4 


Network radio . . . . . . . . . . . . . . . . .415 45 823.1 


Internet . . . . . . . . . . . . . . . . . . . . .1,659 1,277 29.9 



Total . . . . . . . . . . . . . . . . . .1,040,748 986,089 5.5 


L’Oreal beauty products . . . . .220,810 233,798 -5.6 

Maybelline cosmetics . . . . . . . .95,501 104,202 -8.3 

Garnier hair color products . . .45,396 41,289 9.9 

Lancome beauty products . . . .33,090 36,112 -8.4 

Romance fragrances . . . . . . . . .19,078 26,433 -27.8 

Miracle fragrance women . . . . .14,650 0 NA 

Redken haircare products . . . . .11,096 8,332 33.2 



Sales . . . . . . . . . . . . . . . . . . . . .$12,313 $11,789 4.4 

Earnings . . . . . . . . . . . . . . . . . . . .1,230 1,346 -8.6 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .3,840 3,473 10.6 


Cosmetics . . . . . . . . . . . . . . . . . .11,460 11,458 0.0 

Dermatology . . . . . . . . . . . . . . . . . .245 217 12.9 

Headquarters 

L’Oreal/41 Rue Martre, Clichy, France 92117/Phone: 33-1-47-56-70-00. 

L’Oreal/575 Fifth Ave., New York, N.Y. 10017/Phone: (212) 818-1500. 


Corporate: Jean-Paul Agon, pres & CEO; Roger Dolden, exec VP 

& chief admin officer; John Wendt, exec VP-public & corp affairs; 

Pamela Gill Alabaster, sr VP-corp comms & media. 

L’Oreal Luxury Products: 575 Fifth Ave., New York, N.Y. 

10017/Phone: (212) 818-1500. Luc Nadeau, pres; Biotherm & Shu 

Uemura Division: Christine Harrison, gm; Ralph Lauren 

Fragrances Worldwide: Andrea Robinson, pres; Armani 

Fragrances: Serge Juerdini, gm; Ed Fox, AVP mktg; European 

Designer Fragrances: Jack Wiswall, pres; Helene Rubinstein: 

Margaret Sharkey, pres; Kiehl’s Since 1851: Edgar Huber, gm; 

Lancome Division: Dalia Chammas, sr VP & gm; Active 

Cosmetics: Stephane Wilmet, gm. 

Biotherm, European Designer Fragrances, Lancome Paris: 

Publicis, New York. Linda Joselow, exec principal & grp acct dir.


Media svcs, Biotherm, European Designer Fragrances, Lancome 

Paris: Optimedia International, New York. Bonnie Barest, exec 

principal, exec dir-media svcs & mg dir; Matrina Karadiakos, sr 

principal & media dir; Linda Joselow, exec principal & grp acct 

dir. 

Helene Rubinstein: Gotham, New York. Val Guazzoni, acct dir; 

Kathi Darnulc, media dir; Lisa Ellner, acct super. 

Ralph Lauren Fragrances: Carlson & Partners, New York. 

Sandra Carlson, pres & creative dir; Colleen Rizzo, sr VP & 

media dir. 

L’Oreal Paris Division (div. of L’Oréal USA): 575 Fifth Ave., New 

York, N.Y. 10017/Phone: (212) 818-1500. Carol J. Hamilton, pres; 

Michael Tanguy, sr VP-mktg; Vince Frezzo, asst VP-media. 

Cosmetics, haircolor, haircare: McCann-Erickson Worldwide, 

New York. Carol Smith, exec VP; Patten Jackson, sr VP & grp 

dir; Joan Deni, VP-cosmetics; Joan Titens, VP-hair. 

L’Oréal Kids shampoo, L’Oréal Plentitude skincare: Publicis, 

New York. Linda Joselow, exec principal & grp acct dir. 

Media plng: Optimedia International, New York. Bonnie Barest, 

exec principal, exec dir-media svcs & mg dir; Matrina Karadiakos, 

sr principal & media dir. 

Media plng: Universal McCann, New York. Karen Balik, grp 

media dir. 

Print adv: ColorSpa, Feria, Gray Chic, Open, new concept 

devel, outdoor adv: La Micela, New York. Nick La Micela, CEO 

& chief creative dir; Brenda Chassey, VP Haircolor. 

L’Oreal Professional Salon Products: 575 Fifth Ave., New York, 

N.Y. 10017/Phone: (212) 818-1500. David Craggs, pres; Paul Sharnsky, 

VP & gm; Pierre Lampert, VP-mktg; Redken Worldwide:Minter 

Dial, gm; Redken US: Pat Parenty, VP & gm; L’Oreal Classic: Ray 

Mager, VP & gm; Matrix Worldwide: Philip Clough, gm. 

Keratase Paris, L’Oréal Classic Salon Products, Matrix: Publicis, 

New York. Linda Joselow, exec principal & grp acct dir. 

Media buying, Keratase Paris, L’Oréal Classic Salon Products, 

Matrix: In-house. Judie Maginn, VP mktg; Kathleen Travers, dir 

comms. 

Media, Redken: Gotham, New York. Sheri Baron, pres; Julie 

DeLoca, acct dir; Donna Cataldo, chief media officer; Kathi 

Darnulc, media dir. 

African-American adv, Mizani: Burrell Communications Group, 

Chicago. Donna Beasley, acct dir. 

Maybelline Garnier: 575 Fifth Ave., New York, N.Y. 10017/Phone: 

(212) 818-1500. Karen Fondu, gm; Maybelline Worldwide: Ketan 

Patel, gm. 

Garnier: Publicis, New York. Linda Joselow, exec principal & 

grp acct dir. 

Media buying, Garnier: Optimedia, New York. Matrina 

Karadiakos, sr principal & media dir. 

Media svcs, Maybelline: Gotham, New York. Sheri Baron, pres; 

Donna Cataldo, chief media officer; Kathi Darnulc, media dir. 

Soft Sheen-Carson Co.: 8522 S. Lafayette Ave., Chicago, Ill. 

60620/Phone: (773) 978-0700. Candace S. Matthews, pres; Shawn 

Tollerson, sr VP-mktg. 

African-American adv: Beautiful Beginnings, Dark & Lovely, 

Dark & Natural, Let’s Jam, Magic Shave men grooming products: 

STEVE, New York. Steve Owner, exec principal & grp dir; Sheila 

Simmons, mg ptnr; Jeff Marshall, dir-acct mgmt. 

African-American adv: Breakthru, Karizma, Optimum Care: 

Burrell Communications Group, Chicago. McGhee Williams, mg 


dir-mktg innovations; Yvette Fisher, sr VP & client svcs dir; 

Donna Beasley, acct dir. 

Media svcs: Carat ICG, Memphis, Tenn. Ken Washburn, VP & 

acct dir. 

96 Marriott International 



Magazine . . . . . . . . . . . . . . . . .$20,762 $20,278 2.4 


Newspaper . . . . . . . . . . . . . . . . .22,160 15,806 40.2 


Outdoor . . . . . . . . . . . . . . . . . . . .5,473 3,458 58.3 

Network TV . . . . . . . . . . . . . . . .10,403 2,295 353.2 

Spot TV . . . . . . . . . . . . . . . . . . . . . .776 359 116.3 



Network radio . . . . . . . . . . . . . . . . . . .0 3,913 NA 


Internet . . . . . . . . . . . . . . . . . . . .2,780 5,021 -44.6 



Total . . . . . . . . . . . . . . . . . . .288,229 248,091 16.2 


Marriott hotels . . . . . . . . . . . . .66,630 58,382 14.1 



Sales . . . . . . . . . . . . . . . . . . . . .$10,152 $10,080 0.7 

Earnings . . . . . . . . . . . . . . . . . . . . .236 479 -50.7 


Lodging . . . . . . . . . . . . . . . . . . . .7,848 7,041 11.5 

Senior living svcs . . . . . . . . . . . . . .669 559 19.7 

Distribution svcs . . . . . . . . . . . . .1,500 1,139 31.7 

Headquarters 

Marriott International/1 Marriott Dr., Washington, D.C. 

20058/Phone: (301) 380-3000. 


Corporate: J.W. Marriott, chmn-CEO; Mike Jannini, exec VPlodging 

brand mgmt; Jackie Hurley, VP-adv & mktg comms; 

Craig Lambert, sr VP-full svc lodging; Tim Sheldon, sr VP- 

Courtyard, Fairfield, Residence, Springhill, TownPlace; Deborah 

Fell, sr VP-mktg strategy & integration; Mike Hutter, VP- 

Courtyard hotels; Carol Gilbert, VP-SpringHill Suites; Stacy Fell- 

Milne, VP-Residence Inn; Terry Tarr, dir-TownPlace Suites; Julie 

Moll, brand VP-Marriott Hotels, Resorts & Suites; Sid Yu, brand 

VP-Renaissance Hotels, Resorts & Suites. 

Courtyard, Fairfield Inn, Marriott Hotels, Resorts & Suites, 

Renaissance Hotels & Resorts, Residence Inn, SpringHill Suites, 

TownPlace Suites: McCann-Erickson Worldwide, New York. 

Gabriel Gould, acct super; Kevin Scher, grp mg dir. 

Direct mktg: MRM Partners, New York. Jim Lurie, grp mgr. 

Promo: Momentum Worldwide, Milwaukee. Linda Neff, pres. 

Internet: Zentropy Partners, New York. Jeff Thaler, VP-grp dir 

of project mgmt. 

Marriott Senior Living Services: 1 Marriott Drive, Washington, 

D.C. 20058/Phone: (301) 380-3000. Kurt Conway, VP-mktg. 

Brann Worldwide, Baltimore. Vayia Skinner, mgmt super. 

Media plng & buying: Media Marketing Solutions, New York. 

Loretta Volpe, pres & CEO.


Marriott Vacation Club International: 6649 Westwood Blvd., 

Ste. 500, Orlando, Fla. 32821/Phone: (407) 206-6000. Steve Weisz, 

pres; Pete Watzka, chief customer officer. 

In-house. 

Ritz-Carlton Hotel Co.: 3414 Peachtree Rd., N.E. Suite 300, 

Atlanta, Ga. 30326/Phone: (404) 237-5500. Bruce Himelstein, sr VPsales 

& mktg; Dan Collins, VP-mktg. 

Sawyer Riley Compton, Atlanta. Steve Warner, VP-acct mgmt 

dIr. 

49 Mars Inc. 



Magazine . . . . . . . . . . . . . . . .$53,000 $30,998 71.0 


Newspaper . . . . . . . . . . . . . . . . . . . .25 204 -87.7 


Outdoor . . . . . . . . . . . . . . . . . . . . .2,112 2,097 0.7 

Network TV . . . . . . . . . . . . . . . .99,105 140,453 -29.4 

Spot TV . . . . . . . . . . . . . . . . . . . .11,728 9,734 20.5 

Syndicated TV . . . . . . . . . . . . .50,550 40,808 23.9 


Network radio . . . . . . . . . . . . . . .5,499 1,573 249.5 


Internet . . . . . . . . . . . . . . . . . . . . . .377 703 -46.4 



Total . . . . . . . . . . . . . . . . . . . .614,790 673,507 -8.7 


Pedigree dog food . . . . . . . . . .48,332 38,099 26.9 

M&M’s candy . . . . . . . . . . . . . .46,845 73,314 -36.1 

Snickers candy bars . . . . . . . . .46,493 31,606 47.1 

Uncle Ben’s rice & dinners . . . .29,643 25,783 15.0 

Starburst candy . . . . . . . . . . . . .24,774 20,571 20.4 

Skittles Fruit Chew candy . . . . . .18,741 27,236 -31.2 

Twix cookie bars . . . . . . . . . . . . .17,274 18,192 -5.0 

Whiskas cat foods . . . . . . . . . . . .17,156 22,964 -25.3 

Celebrations candy bars . . . . . .10,973 3,101 253.9 



Sales . . . . . . . . . . . . . . . . . . . . .$16,500 $15,400 7.1 

Headquarters 

Mars Inc./6885 Elm St., McLean, Va. 22101/Phone: (703) 821-4900. 


Corporate: Forrest Edward Mars Jr, dir; Jacqueline Badger Mars, 

VP. 

Masterfoods USA (formerly M&M/Mars): 800 High St., 

Hackettstown, N.J. 07840/Phone: (908) 852-1000. Paul S. Michaels, 

pres; Bob Gamgort, VP-mktg. 

Celebrations, M&M’s, Kudos, Skittles, Snickers: BBDO 

Worldwide, New York. Rob Rawley, sr VP, acct dir. 

Dove chocolate, Milky Way bar, Starburst, Twix: Grey 

Worldwide, New York. Carol McGreevey, mgmt super. 

3 Musketeers: UniWorld Group, New York. Regina Washington, 

mgmt super. 

Hispanic adv: Zubi Advertising Services, Coral Gables, Fla. Joe 

Castro, grp acct dir. 

Media buying: MediaVest, New York. Tom Dempsey, sr VP & 

grp dir-natl bdcast. 


Masterfoods USA (formerly Uncle Ben’s): P.O. Box 58853, 

Vernon, Calif. 90058/Phone: (323) 586-3490. Todd Thompson, VPmktg; 

Brian Lauzon, gm. 

Uncle Ben’s branded, plain & prepared rices, and frozen & culinary 

groups of prods: TBWA/Chiat/Day, Los Angeles. jenniver 

Nottoli, grp acct dir. 

Masterfoods USA Pet Care: P.O. Box 58853, Vernon, Calif. 

90058/Phone: (323) 587-2727. John Curtiss, gm; Steve Dickstein, 

mktg dir; Barry O’Grady, mktg dir. 

Cesar dog food, Sheba cat food: BBDO West, San Francisco. 

Tom Hollerbach, pres & CEO; Yuko Tsuchiya, VP, mgmt super. 

Pedigree: Grey Worldwide, Los Angeles. Terry Bowman, exec 

VP; Shira Elias, mgmt super. 

Whiskas: TBWA/Chiat/Day, Los Angeles. Carisa Bianchi, chief 

strategic officer. 

Media buying: MediaVest, New York. Tom Dempsey, sr VP & 

grp dir. 

97 MasterCard International 



Magazine . . . . . . . . . . . . . . . . .$36,476 $42,524 -14.2 


Newspaper . . . . . . . . . . . . . . . . . . .843 5,641 -85.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Network TV . . . . . . . . . . . . . . . .107,770 114,371 -5.8 

Spot TV . . . . . . . . . . . . . . . . . . . .2,867 7,701 -62.8 

Syndicated TV . . . . . . . . . . . . . .15,403 12,211 26.1 


Network radio . . . . . . . . . . . . . . . . .924 2,888 -68.0 


Internet . . . . . . . . . . . . . . . . . . . .4,253 7,231 -41.2 



Total . . . . . . . . . . . . . . . . . . . .288,114 311,077 -7.4 


MasterCard credit cards . . . . .197,427 215,844 -8.5 

Headquarters 

MasterCard International/2000 Purchase Street, Purchase, N.Y. 

10577/Phone: (914) 249-2000. 


Corporate: Robert Selander, pres & CEO; Larry Flanagan, exec 

VP-chief mktg officer; Debra Coughlin, sr VP-global brand building; 

Elisa Romm, VP-North American brand building; Caryl 

Hahn, VP-media. 

McCann-Erickson Worldwide, New York. Eric Einhorn, exec 

VP & dir-strategic planning; Peter McGuinness, grp mg dir. 

Media buying: GSD&M, Austin, Texas. Jill Otto, VP & grp 

media dir; Betty Pat McCoy, VP & natl bdcast dir. 

Promotions: Integer Group, Dallas. Stacy Sarna, acct exec. 

66 Mattel 



Magazine . . . . . . . . . . . . . . . . . .$15,613 $20,249 -22.9 


Newspaper . . . . . . . . . . . . . . . . . . .255 134 90.4




Outdoor . . . . . . . . . . . . . . . . . . . . . . . .8 2 300.0 

Network TV . . . . . . . . . . . . . . . . .61,728 80,464 -23.3 

Spot TV . . . . . . . . . . . . . . . . . . . . . .518 1,103 -53.1 

Syndicated TV . . . . . . . . . . . . . . .5,907 6,923 -14.7 


Network radio . . . . . . . . . . . . . . . . .186 29 533.0 


Internet . . . . . . . . . . . . . . . . . . . . .1,059 982 7.8 



Total . . . . . . . . . . . . . . . . . . .448,640 453,551 -1.1 


Fisher-Price toys . . . . . . . . . . . . .71,164 75,187 -5.4 

Mattel toys . . . . . . . . . . . . . . . .63,420 75,427 -15.9 

Barbie dolls & accessories . . . .38,354 40,102 -4.4 



Sales . . . . . . . . . . . . . . . . . . . . .$4,804 $4,670 2.9 

Earnings . . . . . . . . . . . . . . . . . . . . .299 -431 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .3,414 3,450 -1.0 

Operating income . . . . . . . . . . . . . .576 558 3.2 


U.S. girls . . . . . . . . . . . . . . . . . . . . .1,110 1,009 10.0 

U.S. boys entertainment . . . . . . . .753 787 -4.3 

U.S. infant & preschool . . . . . . . .1,222 1,184 3.2 

Other . . . . . . . . . . . . . . . . . . . . . . . .365 346 5.5 

International . . . . . . . . . . . . . . . . .1,532 1,571 -2.5 

Headquarters 

Mattel/333 Continental Blvd., El Segundo, Calif. 90245-5012/Phone: 

(310) 252-2000. 


Corporate: Robert A. Eckert, chmn & CEO; Anne Parducci, sr 

VP-bus devel. 

Media buying-natl adult TV: Mediaedge:CIA, New York. Tara 

Campbell, exec VP & dir-bdcast. 

Media buying-youth natl TV: MindShare Worldwide, New 

York. Jason Maltby, sr VP-bdcast & prog. 

Boys, Entertainment, Games & Puzzles: 333 Continental Blvd., 

El Segundo, Calif. 90245-5012/Phone: (310) 252-2000. Matthew 

Bousquette, pres. 

Electric racing, games & puzzles, Harry Potter, Hot Wheels, 

male action, Matchbox, Tyco Radio Control, Uno: Agency in 

review. 

Girls Division/Pleasant Co.: 333 Continental Blvd., El Segundo, 

Calif. 90245-5012/Phone: (310) 252-2000. Adrienne Fontanella, pres. 

Barbie, girls’ activity toys, large dolls, plush, small dolls: Ogilvy 

& Mather Worldwide, Los Angeles. Rick Roth, co-pres. 

Infant & Preschool: 636 Girard Ave., East Aurora, N.Y. 

14052/Phone: (716) 687-3000. Neil Friedman, pres, Fisher-Price 

Brands; Jerry Perez, exec VP-mktg & design. 

Fisher-Price, Barney, Blue’s Clues, See ‘n Say, Sesame Street: 

Y&R Advertising, New York. Kim Bealle, acct dir. 

Power Wheels by Fisher-Price: Gardner Geary Coll, San 

Francisco. Bari Jain, acct dir. 

56 May Department Stores Co. 



Magazine . . . . . . . . . . . . . . . . . .$6,402 $4,340 47.5 


Newspaper . . . . . . . . . . . . . . . .431,893 456,959 -5.5 


Outdoor . . . . . . . . . . . . . . . . . . . . .903 749 20.6 

Network TV . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . .37,304 32,020 16.5 





Internet . . . . . . . . . . . . . . . . . . . . . . .34 17 107.0 



Total . . . . . . . . . . . . . . . . . . . .552,796 570,084 -3.0 


Robinsons-May stores . . . . . . .115,464 119,910 -3.7 

Foley’s stores . . . . . . . . . . . . . .92,489 100,674 -8.1 

Lord & Taylor stores . . . . . . . . .75,634 73,565 2.8 

Hecht’s stores . . . . . . . . . . . . . . .56,113 58,224 -3.6 

Filene’s stores . . . . . . . . . . . . . .49,529 49,048 1.0 

Kaufmann’s stores . . . . . . . . . . .37,395 31,222 19.8 

Strawbridge’s stores . . . . . . . . .21,785 25,479 -14.5 

Famous Barr stores . . . . . . . . . .13,048 14,120 -7.6 

Meier & Frank stores . . . . . . . . . .12,167 8,129 49.7 



Sales . . . . . . . . . . . . . . . . . . . . .$14,175 $14,511 -2.3 

Earnings . . . . . . . . . . . . . . . . . . . . .703 858 -18.1 


Hecht’s, Strawbridge’s . . . . . . . .2,502 2,442 2.5 

Lord & Taylor . . . . . . . . . . . . . . . . .2,181 2,129 2.4 

Foley’s . . . . . . . . . . . . . . . . . . . . .2,206 2,174 1.5 

Robinsons-May . . . . . . . . . . . . . . .2,171 2,057 5.5 

Filene’s . . . . . . . . . . . . . . . . . . . . .1,790 1,703 5.1 

Kaufmann’s . . . . . . . . . . . . . . . . .1,600 1,597 0.2 

Famous-Barr, 

L.S. Ayres, Jones Store . . . . . . .1,319 1,348 -2.2 

Meier & Frank . . . . . . . . . . . . . . . . .581 404 43.8 

David’s Bridal . . . . . . . . . . . . . . . . .248 192 29.2 

Headquarters 

May Department Stores Co./611 Olive St., St. Louis, Mo. 

63101/Phone: (314) 342-6300. 

Notes 

May Department Stores Co. fiscal year 2001 ended Feb. 2, 2002. In 

February 2002, May acquired Priscilla of Boston, and in December 

2001, it acquired After Hours Formalwear Inc. Both will operate 

as part of the David’s Bridal division. 



Corporate: Gene S. Kahn, chmn & CEO; Joe Civitillo, VP-bdcast 

adv. 

Bdcast creative & bdcast svcs: Doner, Detroit. Deena Woodrow, 

sr VP-media.


David’s Bridal/After Hours/Priscilla of Boston: 1001 

Washington St., Conshohocken, Pa. 19428/Phone: (610) 896-2111. 

Mark James, sr VP-sls promo. 

In-house. 

Famous-Barr/L.S. Ayres/The Jones Store: 601 Olive St., St. 

Louis, Mo. 63101/Phone: (314) 444-3111. Paul G. White, sr VP-sls 

promo. 

In-house. 

Filene’s: 426 Washington St., Boston, Mass. 02108/Phone: (617) 

357-2400. Paul Cavalli, sr VP-sls promo. 

In-house. 

Foley’s: 1110 Main St., Houston, Texas 77002/Phone: (713) 405- 

7033. Beverly Ingraham, sr VP-sls promo. 

In-house. 

Hecht’s/Strawbridge’s: 685 N. Glebe Rd., Arlington, Va. 22203- 

2199/Phone: (703) 558-1200. Jerry Eccher, sr VP-sls promo. 

In-house. 

Kaufmann’s: 400 Fifth Ave., Pittsburgh, Pa. 15219/Phone: (412) 

232-2000. Jack Mullen, sr VP-sls promo. 

In-house. 

Lord & Taylor: 424 Fifth Ave., New York, N.Y. 10018/Phone: (212) 

391-3344. Howard Adler, sr VP-sales promo. 

In-house. 

Meier & Frank: 621 S.W. Fifth Ave., Portland, Ore. 97204/Phone: 

(503) 223-0512. Emily White-Keating, sr VP-sls promo. 

In-house. 

Robinsons-May: 6160 Laurel Canyon Blvd., North Hollywood, 

Calif. 91606-3247/Phone: (818) 508-5226. Mark Humphrey, sr VP-sls 

promo. 

In-house. 

18 McDonald’s Corp. 



Magazine . . . . . . . . . . . . . . . . .$14,903 $13,656 9.1 


Newspaper . . . . . . . . . . . . . . . . . .3,773 1,957 92.8 

National newspaper . . . . . . . . . . .956 603 58.4 

Outdoor . . . . . . . . . . . . . . . . . . .35,548 29,991 18.5 

Network TV . . . . . . . . . . . . . . .290,458 298,806 -2.8 

Spot TV . . . . . . . . . . . . . . . . . . .179,533 223,789 -19.8 

Syndicated TV . . . . . . . . . . . . .66,386 56,351 17.8 


Network radio . . . . . . . . . . . . . . .9,269 4,641 99.7 


Internet . . . . . . . . . . . . . . . . . . . . . .871 816 6.8 



Total . . . . . . . . . . . . . . . . . . .1,194,679 1,275,399 -6.3 


McDonald’s restaurants . . . . . .635,110 665,408 -4.6 

Boston Market restaurants . . . .21,267 36,694 -42.0 




Sales . . . . . . . . . . . . . . . . . . . . .$14,870 $14,243 4.4 

Earnings . . . . . . . . . . . . . . . . . . . .1,637 1,977 -17.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .5,396 5,259 2.6 



Company-operated units . . . . .10,467 9,512 10.0 

Franchise, affiliated units . . . . . .3,776 3,747 0.8 

Headquarters 

McDonald’s Corp./1 McDonald’s Plaza, Oak Brook, Ill. 

60523/Phone: (630) 623-3000. 


Corporate: Jack Greenberg, chmn & CEO; Tom Ryan, exec VPmktg/menu 

mgmt U.S. & new concepts; Dan Ryan, VP-U.S., 

mktg calendar; Marlena Peleo-Lazar, VP-mktg U.S. & chief creative 

officer; Karen Eadon, VP-menu innovation; Peter Sterling, 

asst VP-mktg U.S., media & financial officer; Neil Golden, VPmktg 

U.S., strategy; Dean Barrett, sr VP-ww mktg; Jackie 

Woodward, VP-ww mktg. 

DDB Worldwide, Chicago. Dick Rogers, pres, DDB N. Amer.; 

Don Hoffman, exec VP & exec acct dir. 

Adult media svcs: OMD Worldwide, New York. Dan Rank, mg 

dir. 


Chicago. Tom Burrell, chmn & CEO; Fay Ferguson, exec VP; 

Barbara Wooten, VP & acct mgmt dir; Linda Jefferson, sr VP & 

media dir; Brenda Blonski, sr VP & grp creative dir. 

Hispanic adv & media buying: Del Rivero Messianu, Coral 

Gables, Fla. Eduardo del Rivero, pres; Luis Miguel Messianu, chief 

creative officer; Olga Palma, chief financial officer; Andres Munoz, 

acct dir. 

Interactive: Tribal DDB, New York. Paul Gunning, acct dir. 

Media buying-youth: Starcom, Chicago. Karen Coleman, media 

dir. 

Merchandising & POP: Frankel, Chicago. Bud Frankel, chmn; 

Jim Mack, CEO; Colleen Fahey, exec VP; Jennifer Cacioppo, sr 

VP & grp acct dir; Jim Carlton, sr VP & exec creative dir. 

Promo: Marketing Store Worldwide, Chicago. Graham Kemp, 

pres & CEO; Dean Govostis, sr VP & global acct dir; Tom 

Valdiserri, sr VP-client svcs; Jane Dretzka, sr VP-client svcs/youth; 

Scott Small, VP-creative svcs. 

Promo: Creata Promotion, Oakbrook Terrace, Ill. Sandy Silver, 

pres; Russell Vine, sr VP & gm. 

Youth mktg: Leo Burnett USA, Chicago. Cheryl Berman, chmn 

& chief creative officer; Doug Porter, exec VP & ww dir; John 

Montgomery, sr VP & exec creative dir. 

Boston Market: 14103 Denver West Pkwy., Golden, Colo. 80401- 

4086/Phone: (302) 278-9500. Michael D. Andres, pres & CEO; Trey 

Hall, chief mktg officer. 

Suissa Miller, Los Angeles. Suzy Oliver, acct dir. 

Chipotle Mexican Grill: 1543 Wazee St., Denver, Colo. 

80202/Phone: (303) 595-4000. Steve Ells, founder & CEO; Dan 

Fogarty, dir-mktg. 

In-house. 

Media buying: In Line Media, Denver. Nancy Haven, pres.


Donato’s Pizzeria Corp.: 1 Easton Oval, Ste. 200, Columbus, 

Ohio 43219/Phone: (614) 416-7700. Jim Grote, exec chmn & 

founder; Bill Rose, pres & CEO; Tom Krouse, sr VP-mktg. 

Martin/Williams, Minneapolis. Joe Harrington, VP-acct grp dir. 

21 Merck & Co. 



Magazine . . . . . . . . . . . . . . . . .$97,335 $122,675 -20.7 


Newspaper . . . . . . . . . . . . . . . . .18,583 32,162 -42.2 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .18 70 -74.0 

Network TV . . . . . . . . . . . . . . . .143,374 149,786 -4.3 

Spot TV . . . . . . . . . . . . . . . . . . . . . .392 3,103 -87.4 

Syndicated TV . . . . . . . . . . . . . .13,857 27,320 -49.3 




Internet . . . . . . . . . . . . . . . . . . . .2,840 1,159 145.1 



Total . . . . . . . . . . . . . . . . . . .1,136,583 995,492 14.2 


Vioxx osteoarthritis Rx . . . . . .135,425 160,800 -15.8 

Zocor cholesterol Rx . . . . . . . .85,637 91,249 -6.1 

Singulair asthma Rx . . . . . . . . .57,896 59,292 -2.4 

Merck . . . . . . . . . . . . . . . . . . . . .38,818 61,864 -37.3 



Sales . . . . . . . . . . . . . . . . . . . . .$47,716 $40,363 18.2 

Earnings . . . . . . . . . . . . . . . . . . . .7,282 6,822 6.7 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .39,900 33,000 20.9 


Merck-Medco . . . . . . . . . . . . . . .20,140 15,232 32.2 

Elevated cholesterol . . . . . . . . .5,805 5,093 14.0 

Hypertension/heart . . . . . . . . . .4,629 4,564 1.4 

Other Merck prods . . . . . . . . . . .1,630 1,821 -10.5 

Osteoporosis . . . . . . . . . . . . . . . . .1,275 1,043 22.2 

Anti-ulcerants . . . . . . . . . . . . . . . .849 914 -7.1 

Vaccine/biologicals . . . . . . . . . . . .952 860 10.7 

Antibiotics . . . . . . . . . . . . . . . . . . . .783 772 1.4 

Ophthalmologicals . . . . . . . . . . . . .656 670 -2.1 

HIV . . . . . . . . . . . . . . . . . . . . . . . . . .529 664 -20.3 

Headquarters 

Merck & Co./One Merck Dr., P.O. Box 100, WS3AB-40, 

Whitehouse Station, N.J. 08889-0100/Phone: (800) 613-2104. 


Corporate: Raymond V. Gilmartin, chmn, pres & CEO. 

U.S. Human Health: 351 N. Sumneytown Pike, North Wales, Pa. 

19454. David W. Anstice, pres-Human Health, the Americas; 

Bradley T. Sheares, pres-U.S. Human Health div; Charlotte 

McKines, exec dir-intergrated promos. 

Invanz (ethical), Vioxx (direct mktg): KPR, New York. Robin 

Roberts, acct dir. 

Arcoxia (DTC), Singular (DTC), Vioxx (DTC): DDB 

Worldwide, New York. Ellen Fields, grp acct dir. 


Cancidas, Primian: Campbell Ward Regan, New York. Maureen 

Regan, pres. 

Cozaar-Hyzaar (ethical), Fosamax, Proscar (ethical), Singulair 

(ethical), Varivax: FCB Healthcare, New York. 

Crixivan (DTC): Prime Access, New York. C. Howard Buford, 

pres, CEO & acct dir; Mark Wilson, acct exec; Henry Howell, 

media dir. 

Crixivan (ethical), Maxalt (ethical): Corbett HealthConnect, 

Chicago. Scott Cotherman, pres & CEO; John Burns, chief strategic 

officer; Ryan Van Pelt, sr acct exec. 

Opthalmics, Prinivil: Hal Lewis Group, Philadelphia. David 

Winigrad, pres; Alex Blanchet, grp acct dir; Claire Koczak, sr acct 

exec. 

Zocor (DTC & direct mktg): Ogilvy & Mather Worldwide, 

New York. Julie Doremus, acct dir. 

31 Microsoft Corp. 



Magazine . . . . . . . . . . . . . . . .$160,503 $92,827 72.9 


Newspaper . . . . . . . . . . . . . . . . . .13,917 27,722 -49.8 


Outdoor . . . . . . . . . . . . . . . . . . . .4,658 1,856 151.0 

Network TV . . . . . . . . . . . . . . . .201,010 202,598 -0.8 

Spot TV . . . . . . . . . . . . . . . . . . .19,556 6,199 215.5 

Syndicated TV . . . . . . . . . . . . . .20,542 30,924 -33.6 




Internet . . . . . . . . . . . . . . . . . . . .19,931 32,525 -38.7 



Total . . . . . . . . . . . . . . . . . . . .919,730 854,648 7.6 


Microsoft software . . . . . . . . .301,985 213,162 41.7 

MSN online service . . . . . . . . . .82,893 185,323 -55.3 

Ultimate TV personal video 

recorder . . . . . . . . . . . . . . . . .58,213 0 NA 

Expedia.com travel svc online .28,927 28,567 1.3 

Xbox video game system . . . . .24,306 0 NA 



Sales . . . . . . . . . . . . . . . . . . . .$22,956 $19,747 16.3 

Earnings . . . . . . . . . . . . . . . . . . . .9,421 7,785 21.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .15,700 13,700 14.6 


Productivity apps & devel . . . .10,089 8,636 16.8 

Windows platforms . . . . . . . . . . .9,265 8,570 8.1 

Consumer & other . . . . . . . . . . . .2,718 1,854 46.6 

Headquarters 

Microsoft Corp./1 Microsoft Way, Redmond, Wash. 98052- 

6399/Phone: (425) 882-8080. 

Notes 

Microsoft financials are for the year ended June 30, 2001. Measured 

spending and estimated total advertising is for the year ended 

Dec. 31, 2001.



Corporate: Bill Gates, chmn & chief software architect; Steve 

Ballmer, CEO; Mich Mathews, VP-mktg; Mike Delman, gm-adv 

& events; Orlando Ayala, grp VP-ww sales, mktg & svcs. 

McCann-Erickson Worldwide, San Francisco. Kevin 

Moehlenkamp, exec VP-exec creative dir; Michael McLaren, exec 

VP-dir client svcs. 

Xbox: McCann-Erickson Worldwide, New York. Lori Senecal, 

dir-acct mgmt. 

92 Mitsubishi Motors Corp. 



Magazine . . . . . . . . . . . . . . . . . .$6,943 $10,472 -33.7 


Newspaper . . . . . . . . . . . . . . . . .34,767 40,125 -13.4 


Outdoor . . . . . . . . . . . . . . . . . . . .1,662 542 206.5 

Network TV . . . . . . . . . . . . . . . .117,446 129,639 -9.4 

Spot TV . . . . . . . . . . . . . . . . . . .25,384 18,265 39.0 

Syndicated TV . . . . . . . . . . . . . .26,290 31,501 -16.5 




Internet . . . . . . . . . . . . . . . . . . . . .1,795 2,422 -25.9 



Total . . . . . . . . . . . . . . . . . . . .289,757 320,282 -9.5 


Mitsubishi vehicles . . . . . . . . .227,453 250,977 -9.4 



Sales . . . . . . . . . . . . . . . . . . . .$25,634 $29,687 -13.7 

Earnings . . . . . . . . . . . . . . . . . . . . . .90 -2,520 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .7,125 8,198 -13.1 



Autos . . . . . . . . . . . . . . . . . . . . .29,557 NA NA 

Financial svcs . . . . . . . . . . . . . . . . .770 NA NA 

Headquarters 

Mitsubishi Motors Corp./5-33-8 Shiba, Minato-ku, Tokyo, Japan 

108-8410/Phone: 81-3-3456-1111. 

Mitsubishi Motor Sales of America, 6400 Katella Ave., Cypress, 

Calif. 90630/Phone: (714) 372-6000. 

Notes 

DaimlerChrysler owns a 37% stake in Mitsubishi Motors Corp. 


Corporate: Rolf Eckrodt, pres & CEO-Mitsubishi Motors Corp. 

Mitsubishi Motor Sales of America: 6400 Katella Ave., Cypress, 

Calif. 90630/Phone: (714) 372-6000. Pierre Gagnon, pres & chief 

operating officer; Greg O’Neill, exec VP & gm; Frances Oda, VPmktg; 

Steven Gough, VP-sales opers. 

Deutsch, Los Angeles. Donny Deutsch, CEO; Michael Sheldon, 

exec VP & gm. 

Media buying, natl bdcast: Initiative Media North America, New 

York. Carolyn Bivens, pres & chief operating officer. 


77 Morgan Stanley 

Dean Witter & Co. 



Magazine . . . . . . . . . . . . . . . . .$35,084 $44,331 -20.9 


Newspaper . . . . . . . . . . . . . . . . .4,648 11,522 -59.7 


Outdoor . . . . . . . . . . . . . . . . . . . .2,667 1,414 88.7 

Network TV . . . . . . . . . . . . . . . .69,995 151,556 -53.8 

Spot TV . . . . . . . . . . . . . . . . . . . . . .726 3,836 -81.1 

Syndicated TV . . . . . . . . . . . . . . .10,122 6,872 47.3 


Network radio . . . . . . . . . . . . . . . . .367 1,641 -77.6 


Internet . . . . . . . . . . . . . . . . . . . . .4,781 4,725 1.2 



Total . . . . . . . . . . . . . . . . . . . .385,135 539,519 -28.6 


Discover credit cards . . . . . . . . .82,213 152,411 -46.1 

Morgan Stanley financial svcs .73,198 116,683 -37.3 



Sales . . . . . . . . . . . . . . . . . . . . .$21,896 $25,999 -15.8 

Earnings . . . . . . . . . . . . . . . . . . . .3,521 5,456 -35.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .16,726 19,421 -13.9 



Securities . . . . . . . . . . . . . . . . . .19,980 16,312 22.5 

Asset management . . . . . . . . . . .2,526 2,112 19.6 

Credit services . . . . . . . . . . . . . . .3,921 3,522 11.3 

Headquarters 

Morgan Stanley Dean Witter & Co./1585 Broadway, New York, 

N.Y. 10036/Phone: (212) 761-4000. 


Corporate: Philip J. Purcell, chmn & CEO; Robert G. Scott, pres 


Discover Financial Services: 2500 Lake Cook Rd., Riverwoods, 

Ill. 60015/Phone: (847) 405-0900. David W. Nelms, pres & chief 

operating officer; Ashoke Dutt, exec VP; Richard Lalley, VP-adv 

& brand mgmt; John Birmingham, dir-adv & brand mgmt. 

Discover Card brands, affinity & cobrand card programs: 

Goodby, Silverstein & Partners, San Francisco. Colin Probert, 

pres. 

Media buying: Starcom, Chicago. Mary Ann Foxley, media dir; 

Latha Sundarm, assoc media dir. 

Morgan Stanley: 1585 Broadway, New York, N.Y. 10036/Phone: 

(212) 761-4000. John H. Schaefer, pres & CEO-individual investor 

grp; Phil Raskin, chief mktg officer; Steve Liguori, chief retail 

mktg officer; Don Callahan, chief mktg officer-instl securities; 

Catherine A. Davis, brand mgmt & mktg svcs; Bret Gallaway, 

corp comms. 

Leo Burnett USA, Chicago. Tim O’Day, exec VP & acct dir. 

Media buying: Starcom, Chicago. Mary Ann Foxley, media dir; 

Latha Sunderum, assoc media dir.


Van Kampen Investments: 1 Parkview Plaza, Oakbrook Terrace, 

IL 60181/Phone: (630) 684-6000. Richard F. Powers, pres & CEO; 

Michael Santo, chief operating officer; Mark L. Harris, pres-Van 

Kampen Investor Svcs; Steven Massoni, mg dir & chief operating 

officer-Unit Investment Trusts; Jack Zimmermann, mg dir & pres- 

Van Kampen Funds; Dominic Martellaro, sr VP & dir-natl sls; 

David M. Swanson, mg dir & chief mktg officer. 

No agency. 

28 Nestle 



Magazine . . . . . . . . . . . . . . . . .$139,013 $125,210 11.0 


Newspaper . . . . . . . . . . . . . . . . . . .976 2,392 -59.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .3,911 3,854 1.5 

Network TV . . . . . . . . . . . . . . .182,803 179,931 1.6 

Spot TV . . . . . . . . . . . . . . . . . . . .33,191 39,228 -15.4 

Syndicated TV . . . . . . . . . . . . . . .38,211 30,593 24.9 


Network radio . . . . . . . . . . . . . . . . .678 2,524 -73.1 


Internet . . . . . . . . . . . . . . . . . . . .2,269 2,075 9.4 



Total . . . . . . . . . . . . . . . . . . . .967,078 966,664 .0 


Purina pet foods . . . . . . . . . . . .92,932 103,404 -10.1 

Nestle candies . . . . . . . . . . . . .65,358 59,098 10.6 

Stouffers frozen foods . . . . . . .53,272 43,053 23.7 

Carnation foods . . . . . . . . . . . .40,352 37,949 6.3 

Lean Cuisine dinners & entrees . .30,934 25,934 19.3 

Opti-free contact lense solution . .18,958 0 NA 

Patanol allergy Rx . . . . . . . . . . .17,338 25,112 -31.0 

Butterfinger candy bar . . . . . . .14,984 14,741 1.6 

Powerbar energy bar . . . . . . . .14,786 20,054 -26.3 

Tidy Cats litter . . . . . . . . . . . . . .14,055 16,740 -16.0 

Coffee-Mate non-dairy creamer . .13,671 11,187 22.2 

Taster’s choice coffees . . . . . . . .11,427 9,897 15.5 

Fancy Feast cat food . . . . . . . . .10,391 9,042 14.9 



Beverages . . . . . . . . . . . . . . . . . .13,635 13,813 -1.3 

Dairy products . . . . . . . . . . . . . .12,343 12,855 -4.0 

Prepared food . . . . . . . . . . . . . .12,208 13,368 -8.7 

Chocolate & confectionary . . . .6,493 6,752 -3.8 

Pharmaceuticals . . . . . . . . . . . . .2,839 2,656 6.9 

Headquarters 

Nestle/Ave. Nestle 55, Vevey, Switzerland CH-1800/Phone: 41-21- 

924-2111. 

Nestle/800 N. Brand Blvd., Glendale, Calif. 91203/Phone: (818) 549- 

6000. 

Notes 

Nestle in January 2002 began paying its ad agencies in the U.S. 

annual fees based on their hours invested in developing advertising. 

As an incentive, the Swiss company is paying bonuses to its 

agencies when an advertised product gains market share or posts 


higher sales. Previously, the lion’s share of its payments to agencies 

was based on a 15% commission on media. Nestle was given 

the go-ahead by the Federal Trade Commission in December 2001 

to purchase Ralston Purina Co. for $10.1 billion provided that two 

cat food brands, Meow Mix and Alley Cat are divested to maintain 

competition in the roughly $7 billion U.S. pet food market. 

Both brands were sold to Hartz Mountain Corp., a pet supply 

unit of investment firm J.W. Childs Associates. Nestle’s continues 

to market its own Friskies cat food and Mighty Dog brands. The 

merged companies operate under the Nestle Purina Pet Care 

name out of St. Louis for its North American operations. In 

December 2001 Nestle USA took 100% ownership of Ice Cream 

Partners USA by buying out the 50% it didn’t own from General 

Mills. The joint venture was founded in 1999 to combine Nestle’s 

novelty ice cream business with Pillsbury’s Haagen-Dazs. Nestle 

in June 2002 agreed to merge its U.S. ice cream business into 

Dreyer’s Grand Ice Cream in a $2.4 billion deal. Nestle will own 

67% of Dreyer’s. 


Corporate: Rainer E. Gut, chmn; Peter Brabeck-Letmathe, CEO; 

Nestle U.S.A: Joe M. Weller, chmn & CEO; Al Stefl, sr VPcomms; 

Anne W. Fox, VP-adv & media, direct & internet mktg; 

Laurie MacDonald, VP-corp & brand affairs; Jackie Lilley, VPpromos 

& event mktg; Daniel Hachard, dir-visual properties & 

design; MaryBeth Rymers, dir-market intelligence. 

Alcon Laboratories: 6201 South Fwy., Fort Worth, Texas 

76134/Phone: (817) 293-0450. Tim Sear, pres & CEO; Glenn Moro, 

global dir mktg-contact lens; John Caron, global dir mktg-gen eyecare; 

Robert Warner, global dir mktg-antibiotics; Stuart Raetzman, 

global dir mktg-glaucoma; Ashish Pal, global dir mktg-alergy 

prods. 

Corbett Healthcare Group, Chicago. Robert DeBartolo, exec VPdir 

client svcs. 

Beverage Division: 800 N. Brand Blvd., 18th Fl., Glendale, Calif. 

91203/Phone: (818) 549-6000. Rob Case, pres. 

Nestle Carnation Hot Cocoa, Libby’s Juicy Juice, Libby’s Juicy 

Juice Score!: Publicis, Dallas. Mark Bateman, principal & dir-client 

svcs. 

Nestea concentrate: Dailey & Associates, Los Angeles. Tom 

Lehr, sr VP & grp mgmt super; Jennifer Doud, VP & acct super. 

Nestle Carnation Coffee-Mate, Nestle Nesquik, Nescafe Frothe, 

Nescafe Gourmet, Taster’s Choice, Nestle Carnation Instant 

Breakfast: McCann-Erickson Worldwide, Los Angeles. Durk 

Barnhill, sr VP & grp mg dir; Jennifer Lupa, VP & mgmt rep. 

Hispanic adv, Libby’s Kerns Nectars, Libby’s Juicy Juice, Libby’s 

Juicy Juice Score!: Publicis Sanchez & Levitan, Santa Ana, Calif. 

Joe Albonetti, sr VP-dir of client svcs. 

Media buying: Universal McCann, New York. Jan Pattison, sr 

VP & assoc dir-natl bdcast; Dorothy Swerdlick, VP-mgr local 

bdcast. 

Media buying-Hispanic bdcast: Casanova Pendrill Publicidad, 

Irvine, Calif. Laura Marella, VP & media dir. 

Confections & Snacks Division: 800 N. Brand Blvd., 6th fl, 

Glendale, Calif. 91203/Phone: (818) 549-6000. Brad Alford, pres. 

Nestle Toll House Morsels, Nestle Toll House Refrigerated 

Cookie & Brownie dough, Libby’s Pumpkin, Nestle Butterfinger, 

Nestle Butterfinger BB’s, Nestle Treasures, Nestle Turtles, Nestle 

Wonderball, Nestle Flipz, Pearson’s Nips: J. Walter Thompson 

USA, Chicago. Scott Remy, sr ptnr & grp mgmt dir.


Nestle Crunch, Nestle Buncha Crunch, Nestle White Crunch, 

Nestle Raisinets, Nestle Baby Ruth, Nestle 100 Grand, Wonka’s 

Runts/Chewy Runts, Wonka’s Laffy Taffy, Wonka’s Nerds, 

Wonka’s Dweebs, Gobstoppers, Willy Wonka’s Shock Tarts, 

Wonka’s Taffy Tarts, SweeTARTS, Spree/Chewy Spree, Tangy 

Taffy: Dailey & Associates, Los Angeles. Tom Lehr, sr VP & grp 

mgmt super; Jennifer Doud, VP & acct super. 

Hispanic adv, Nestle Crunch, Wonka, Nestle Carnation 

Evaporated Milk: Publicis Sanchez & Levitan, Santa Ana, Calif. 

Joe Albonetti, sr VP-dir of client svcs. 


VP & assoc dir-natl bdcast; Dorothy Swerdlick, VP-mg local 

bdcast. 

Media buying - Hispanic bdcast: Casanova Pendrill Publicidad, 


Foodservice Division: 800 N. Brand Blvd., 17th fl., Glendale, 

Calif. 91203/Phone: (818) 549-6000. Allan Lutz, pres. 

Chef-mate, Minor’s, Trio, Nescafe, Ortega Mexican sauces & salsas: 

Lewis & Partners, San Francisco. Joel Lewis, CEO. 

Foreign Trade Division: 800 N. Brand Blvd., 5th fl., Glendale, 

Calif. 91203/Phone: (818) 549-6000. Chris Lewis, pres. 

Crosse & Blackwell: Publicis, Dallas. Mark Bateman, principal 

& dir-client svcs. 

Hispanic adv, Abuelita, La Lechera, Maggi, Milo: Publicis 

Sanchez & Levitan, Santa Ana, Calif. Joe Albonetti, sr VP-dir of 

client svcs. 

Media buying-Hispanic bdcast: Casanova Pendrill Publicidad, 


Galderma: 14501 N. Freeway, Fort Worth, Texas 76177/Phone: 

(817) 961-5000. Harold Barnett, VP-mktg. 

MetroBrands, Differin, Cetaphil: NCI Advertising, New York. 

Marge Casey, acct super. 

Benzac, Desowen: Balcom Agency, Fort Worth, Texas. Kristin 

Lynn, acct exec. 

Nestle Ice Cream Co.: 12647 Alcosta Blvd., Ste. 300, San Ramon, 

Calif. 94583/Phone: (925) 327-8100. James Dintaman, CEO; Steve 

Moss, VP-mktg. 

Nestle Carnation ice cream, Dole Fruit ‘n Juice Bars, Flintstones 

Push-ups, Nestle Bon Bons, Nestle Cool Creations, Nestle Crunch 

Bar, Nestle Drumstick, Nestle Drumstick Supreme, Nestle 

Tandem, Haagen-Dazs: J. Walter Thompson USA, Chicago. Scott 

Remy, sr ptnr & grp mgmt dir. 


VP & assoc dir-natil bdcast; Dorothy Swerdlick, VP-mgr local 

bdcast. 

Nestle Purina PetCare: 1 Checkboard Square, St. Louis, Mo. 

63164/Phone: (314) 982-1000. W.P. McGuinness, CEO; T.E. Block, 

chief operating officer-N. Amer. pet products; S.L. Crimmins, VPpet 

food mktg; Michael Crawford, VP-dry dog food mktg; J.T. 

Quinn, VP-cat food/snacks mktg. 

Fit ‘n Trim, Pro Plan, Purina brand, Special Care: CheckMark 

Communications (in-house), St. Louis. T.E. Touhill, exec VP; J. L. 

Lucas, gen mg; S. R. Hall, dir-plng, strategy & devel; C. H. 

Schmiz, VP & exec creative dir. 

Friskies, Friskies Dental Diet, Friskies Fancy Feast, Friskies 

Chef ’s Blend, Friskie Gourmet: McCann-Erickson Worldwide, 

Los Angeles. Consuelo Gomez, sr VP & grp mg dir; Michael 

Fielding, VP & grp act dir. 


Cat Chow, Cat Chow Mature, Kitten Chow: Avrett, Free & 

Ginsberg, New York. F. Ginsberg, chm, ceo & creative dir. 

Alpo dog food, Friskies Come’N Get It, Friskies Mighty Dog, 

Friskies Prime Strips & Steaks: Dailey & Associates, Los Angeles. 

Tom Lehr, sr VP & grp mgmt super; Larry Gelfond, VP & acct 

super. 

Dog Chow, Dog Chow Senior, Puppy Chow, Pet Treats, 

Beneful: Fallon Worldwide, Minneapolis. Patrick R. Fallon, chm. 

Vet (CNM): Colle & McVoy, Minneapolis. Jim Bergesen, chmn 

& CEO. 

Tidy Cat: Berlin Cameron/Red Cell, New York. Andy Berlin, 

pres. 

African-American adv: E. Morris Communications, Chicago. 

Eugene Morris, pres & CEO; Angela Faison, dir; Leslie 

Demourelle, acct super. 

Hispanic adv: LatinWorks Marketing, Austin, Texas. Manuael 

Flores, CEO. 



bdcast. 

Nutrition Division: 800 N. Brand Blvd., 20th fl., Glendale, Calif. 

91203/Phone: (818) 549-6000. Ernie Strapazon, pres. 

Nestle Carnation Good Start formula, Nestle Carnation Followup 

formula, Carnation Alsoy formula, Nestle Carnation baby 

cereal: McCann-Erickson Worldwide, Los Angeles. Durk 

Barnhill, sr VP & grp mg dir; Linda Jackson, sr VP & grp acct 

dir. 

Direct mktg, Infant formula: McCann-Erickson Worldwide, Los 

Angeles. Linda Jackson, sr VP & grp acct dir. 



bdcast. 

Perrier Group of America: 777 W. Putnam Ave., Greenwich, 

Conn. 06830/Phone: (203) 531-4100. Kim Jeffery, pres & CEO; 

Jeffrey Caso, VP-mktg. 

Media buying, Arrowhead, Deer Park, Poland Spring, 

Zephyrhillis, Ozarka, Perrier, Ice Mountain, Puritas, Calistoga, 

Great Bear, Oasis, Utopia, Vittel: McCann-Erickson Worldwide, 

New York. Harlan Schwarz, sr VP & dir-media plng. 

Direct response media: Media Horizons, Norwalk, Conn Alan 

Kraft, pres & CEO; James Kabakow, sr VP. 

Prepared Foods Division: 30003 Bainbridge Rd., Solon, Ohio 

44139/Phone: (440) 349-5757. Stephen Cunliffe, pres. 

Stouffer’s, Skillet Sensations, Oven Sensations, Lean Cuisine 

prepared foods: Euro RSCG MVBMS & Partners, New York. 

Cindy Kenety, ptnr; Laura Dartnall, acct dir; Bill Harnew, acct dir. 

Ortega Salsa Prima, Ortega Skillet, Ortega frozen, Buitoni refrigerated 

pastas & sauces: Publicis, Dallas. Mark Bateman, principal 

& dir-client svcs. 

Hispanic adv, Ortega frozen, Stouffer’s Entress: Publicis Sanchez 

& Levitan, Santa Ana, Calif. Joe Albonetti, sr VP-dir of client 

svcs. 



bdcast.


45 News Corp. 



Magazine . . . . . . . . . . . . . . . . .$49,492 $51,424 -3.8 


Newspaper . . . . . . . . . . . . . . .104,488 92,888 12.5 


Outdoor . . . . . . . . . . . . . . . . . . . .17,607 12,239 43.9 

Network TV . . . . . . . . . . . . . . .158,886 103,820 53.0 

Spot TV . . . . . . . . . . . . . . . . . . .46,028 37,053 24.2 

Syndicated TV . . . . . . . . . . . . . .13,798 15,185 -9.1 


Network radio . . . . . . . . . . . . . . .4,354 5,716 -23.8 


Internet . . . . . . . . . . . . . . . . . . . .3,039 5,541 -45.1 



Total . . . . . . . . . . . . . . . . . . . .670,373 553,063 21.2 


Twentieth Century Fox movies . .326,134 229,800 41.9 

Fox TV & cable TV networks . .80,565 87,773 -8.2 

Video & DVD advertising . . . . . .44,140 29,488 49.7 

Fox Searchlight movies . . . . . . .25,483 24,844 2.6 



Sales . . . . . . . . . . . . . . . . . . . . .$13,301 $13,190 0.8 

Earnings . . . . . . . . . . . . . . . . . . . .1,608 1,612 -0.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,929 9,794 1.4 

Operating income . . . . . . . . . . . . .1,081 1,078 0.3 


Filmed entertainment . . . . . . . . .3,594 3,856 -6.8 

Television . . . . . . . . . . . . . . . . . . .3,434 3,684 -6.8 

Newspapers . . . . . . . . . . . . . . . . .2,614 2,804 -6.8 

Cable network programming . . . .1,178 1,264 -6.8 

Book publishing . . . . . . . . . . . . . . .960 1,031 -6.9 

Magazines & inserts . . . . . . . . . . . .932 999 -6.7 

Other . . . . . . . . . . . . . . . . . . . . . . . .478 513 -6.8 

Headquarters 

News Corp./2 Holt St., Sydney, N.S.W. Australia 2010/Phone: 61- 

2-9288-3000. 

News Corp./1211 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 852-7000. 

Notes 

Earnings are operating profit after income tax and abnormal 

items. Financial returns are for the year ended June 30. 


Corporate: K. Rupert Murdoch, chmn & CEO-News Corp; Peter 

Chernin, pres & chief operating officer-News Corp; James 

Murdoch, exec VP & CEO STAR; Lachlan Murdoch, deputy 

chief operating officer-News Corp. 

Fox Cable Networks Group: 10201 W. Pico Blvd., Los Angeles, 

Calif. 90035/Phone: (310) 369-1000. Fox Cable Networks Group: 

Lou LaTorre, pres adv sls; Lindsay Gardner, exec VP affiliate sls 

& mktg; Janice Arouh, sr VP affiliate mktg; Bruce Lefkowitz, exec 

VP adv sls, Fox Cable Entertainment; Guy Sousa, exec VP adver- 


tising sls, Cable FOX Sports; Ray Hopkins, sr VP affiliate sls; FX: 

Peter Liguori, pres & CEO, FX Networks; Kevin Reilly, pres 

Entertainment; Chris Carlisle, exec VP mktg & promo; Eric 

Schiu, VP mktg & adv; Fox Movie Channel: Mark DeVitre, sr VP 

& gm; Fox News:Roger Ailes, chmn & CEO; Jack Abernathy, 

exec VP; Paul Rittenberg, exec VP adv sls & mkt rsch; Fox Sports 

Net: David Hill, chmn & CEO, Fox Sports Television Grp; Tracy 

Dolphin, pres; Neal Tiles, exec VP mktg; Bob Thompson, Fox 

Sports Network & Fox Sports International; Randy Freer, chief 

operating officer; David Harrison, sr VP prog & strat plng; Fox 

Sports World & Fox Sports World Espanol:David Sternberg, sr 

VP & gm; Raul de Quesada, asst gm & VP mktg; Tom Maney, sr 

VP adv sls; Fox Sports Digital Nets: David Nathanson, VP & gm; 

National Geographic Channel:Laureen Ong, pres; Rich Goldfarb, 

sr VP media sls; Stephanie Fleming, sr VP mktg; SPEED Channel: 

Jim Liberatore, pres; Bill Osborn, VP mktg; Ritchie Glassberg, sr 

VP adv sls. 

Trade Adv, Fox Cable Networks Group: Communications 

Trends, Atlanta. Annette Fine, VP acct svcs. 

Fox News, Fox News Channel: In-house. Patty Sims, dir mktg; 

Paul Rittenberg, exec VP adv sls & mkt rsch. 

Fox Sports Net: Cliff Freeman & Partners, New York. Eric 

Silver, sr VP creative dir; Cathy Goldman, sr VP acct exec. 

Fox Sports Net: Foote, Cone & Belding Worldwide, San 

Francisco. Brian Bacino, sr VP-grp creative dir; John Sheehan, VP 

mgmt super; Patrick Kiss, exec VP & mg ptnr. 

Fox Sports Net: TBWA/Chiat/Day, San Francisco. Chris 

Witherspoon, acct dir. 

Fox Sports World, Fox Sports World Espanol: RLR/Jarin 

Advertising & Marketing, Pasadena, Calif. Nikki Robischon, acct 

exec. 

Media buying: Fox Sports World, Fox Sports World Espanol: 

New & Improved Media, Santa Monica, Calif. Do Terrell, media 

buyer. 

Media Buying, FX Networks: Carat ICG, Los Angeles. Peter 

Evans, VP & acct super. 

National Geographic Channel: In-house. Stephanie Fleming, sr 

VP mktg; Lorraine Snebold, sr VP brand mgmt. 

Fox Entertainment Group: 1211 Ave. of the Americas, Ste. 302, 

New York, N.Y. 10036/Phone: (212) 852-7111. Fox Networks: Tony 

Vinciquerra, pres & CEO; Fox Broadcasting Co.: Sandy Grushow, 

chmn-Fox Television Entertainment Group; Gail Berman, pres- 

Entertainment & Fox Broadcasting Co; John Nesvig, pres adv sls 

& exec VP-Fox Television; Jean Rossi, exec VP-adv sls; Kaye 

Bentley, sr VP-natl media, affiliate & natl promos; Fox Television 

stations: Mitchell Stern, chmn & CEO; Tom Herwitz, pres- station 

opers; Jim Burke, pres-adv sls; Fox Television stations & 

regional sports networks; Kayne Lanahan, pres-News Corp. One. 

Fox Broadcasting Co., Fox television stations, Fox television studios, 

20th Century Television: No agency. 

Fox Filmed Entertainment: 10201 W. Pico Blvd., Los Angeles, 

Calif. 90064-2651/Phone: (310) 369-1000. Jim Gianopolous, chmn; 

Tom Rothman, chmn; Robert Harper, vice chmn-20th Century 

Fox & exec VP-Fox Filmed Entertainment; Greg Gelfan, exec VP- 

Fox & exec VP-Fox Filmed Entertainment; Bruce Snyder, presdomestic 

dist, 20th Century Fox; Alan Cohen, pres-domestic disttheatrical 

mktg; Elizabeth Gabler, pres-Fox 2000 Pictures; Chris 

Meledandri, pres-20th Century Fox Animation; Peter Rice, pres- 

Fox Searchlight. 

20th Century Fox, 20th Century Fox Animation, 20th Century 

Fox Television, Fox 2000 Pictures, Fox Searchlight Pictures: In-


house. Steve Siskind, sr VP-media & co-op adv; Christina 

Schwartz, mgr-media. 

Harper Collins Publishers: 10 E. 53rd St., New York, N.Y. 

10022/Phone: (212) 207-7000. Jane Friedman, pres & CEO; Glenn 

D’ Agnes, exec VP & chief operating officer; David Steinberger, 

pres-corp strategy & intl; Cathy Hemming, pres & pub- 

HarperCollins General Books grp; Susan Katz, pres & pub- 

HarperCollins Children’s Books; Bruce Ryskamp, pres & CEO- 

Zondervan. 

Access, Armistad, Avon, Caedmon, Joanna Colter Books, Ecco, 

Eos, Fourth Estate, Laura Geringer Books, Greenwillow Books, 

HarperAudio, HarperBusiness, HarperCollins, HarperCollins 

Children’s Books, HarperEntertainment, HarperFestival, 

HarperLarge Print, HarperResource, HarperSan Francisco, 

HarperTempest, HarperTorch, HarperTrophy, William Morrow, 

William Morrow Cookbooks, Perinnel, PerfectBound, Quill, 

Rayo, ReganBooks, Tempest, Zonderman: In-house. Laurie 

Rippon, sr VP & dir-creative svcs; Rockelle Henderson, adv dir. 

News America Marketing: 1211 Ave. of the Americas, 5th fl., 

New York, N.Y. 10036/Phone: (212) 782-8000. News America: Paul 

V. Carlucci, CEO; Dominick Porco, pres; Eugene Klein, chief 

operating officer; Chris Mixson, exec VP-sls; Martin Garafalo, 

exec VP-retail; Bill Christie, pres-SmartSource iGroup; Robert 

Cole, sr VP-media; Jesse Aversano, sr VP-mktg & bus mgmt; The 

Weekly Standard: William Kristol, editor & pub. 

News America: In-house. 

The Weekly Standard: No agency. 

New York Post: 1211 Ave. of the Americas, New York, N.Y. 

10036/Phone: (212) 930-8000. Lachlan Murdoch, co-chmn & pub; 

Col Allan, editor in chief; Geoff Booth, VP & gm; Vin Montuori, 

VP-mktg promos; John Ancona, VP-adv. 

In-house. Kenneth Kiczales, natl adv mgr; Lisa Barnett, promos 

dir. 

Media buying: Independent Buying. Lisa Barnett, promos dir. 

53 Nike 



Magazine . . . . . . . . . . . . . . . . .$80,736 $65,891 22.5 


Newspaper . . . . . . . . . . . . . . . . . . .782 608 28.7 


Outdoor . . . . . . . . . . . . . . . . . . . .2,980 1,634 82.4 

Network TV . . . . . . . . . . . . . . . .84,930 124,380 -31.7 

Spot TV . . . . . . . . . . . . . . . . . . . . . .439 2,802 -84.3 

Syndicated TV . . . . . . . . . . . . . . .3,627 3,827 -5.2 



National spot radio . . . . . . . . . . . .1,159 3,206 -63.9 

Internet . . . . . . . . . . . . . . . . . . . .3,832 1,691 126.7 



Total . . . . . . . . . . . . . . . . . . . .576,633 617,916 -6.7 


Nike sports shoes . . . . . . . . . . .196,109 226,868 -13.6 



Sales . . . . . . . . . . . . . . . . . . . . .$9,489 $8,995 5.5 

Earnings . . . . . . . . . . . . . . . . . . . . .590 579 1.9 


U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .4,819 4,732 1.8 


Footwear . . . . . . . . . . . . . . . . . . .5,624 5,616 0.1 

Apparel . . . . . . . . . . . . . . . . . . . . .2,737 2,547 7.5 

Equipment . . . . . . . . . . . . . . . . . . .666 480 38.8 

Other brands . . . . . . . . . . . . . . . . .436 407 7.1 

Headquarters 

Nike/One Bowerman Dr., Beaverton, Ore. 97005/Phone: (503) 671- 

6453. 


Corporate: Philip Knight, CEO & chmn; Gary DeStefano, pres- 

USA opers; Trevor Edwards, VP-USA brand mktg; Rob DeFlorio, 

adv dir. 

Wieden & Kennedy, Portland, Ore. Rebecca VanDyck, Nike 

acct dir; Lawrence Teherani-Ami, media dir. 

Cole Haan: 1 Cole Haan Dr., Yarmouth, Maine 04096/Phone: 

(207) 846-2500. Matthew Rubel, chmn & CEO; Gordon 

Thompson III, creative dir & exec VP; Jim Clopton, sr VP-sls; 

Bill Zeitz, VP-brand mktg. 

Lloyd & Co., New York. Jodi Sweetbaum, acct exec. 

Media buying: Media Works, Boston. Debbie Haggerty, VPmedia. 

40 Nissan Motor Co. 



Magazine . . . . . . . . . . . . . . . . .$119,180 $111,601 6.8 


Newspaper . . . . . . . . . . . . . . . .24,055 23,459 2.5 


Outdoor . . . . . . . . . . . . . . . . . . . .13,218 11,883 11.2 

Network TV . . . . . . . . . . . . . . . .137,146 151,265 -9.3 

Spot TV . . . . . . . . . . . . . . . . . . .172,078 245,450 -29.9 

Syndicated TV . . . . . . . . . . . . . .10,956 18,929 -42.1 




Internet . . . . . . . . . . . . . . . . . . . .8,877 4,530 95.9 



Total . . . . . . . . . . . . . . . . . . . .774,724 813,827 -4.8 


Nissan vehicles . . . . . . . . . . . .428,146 489,494 -12.5 

Infiniti vehicles . . . . . . . . . . . . .108,917 124,484 -12.5 



Sales . . . . . . . . . . . . . . . . . . . .$49,626 $55,172 -10.1 

Earnings . . . . . . . . . . . . . . . . . . . .2,982 3,000 -0.6 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .21,218 22,378 -5.2 



Autos (co. total) . . . . . . . . . . . .22,487 20,201 11.3 

Headquarters 

Nissan Motor Co./17-1, Ginza 6-chome, Chuo-ku, Tokyo, Japan 

104-8023/Phone: 81-3-3543-5523.


Nissan North America/18501 S. Figueroa St., P.O. Box 191, 

Gardena, Calif. 90248-0191/Phone: (310) 532-3111. 

Notes 

Nissan Motor Co. is 44% owned by Renault, and has announced 

that it is taking a 15% stake in the French automaker. 


Corporate: Yoshikazu Hanawa, chmn-Nissan Motor Co.; Carlos 

Ghosn, pres & CEO-Nissan Motor Co.; Norio Matsumura, exec 

VP & pres-Nissan North America; Jed Connelly, sr VP-sls & 

mktg; John Rinek, dir-media & agency mgmt; Steve Wilhite, VPmktg; 

Takeo Kitamura, VP-brand & mktg svcs; Karen Gustafson, 

corp mgr-media; Lisa LaCasse, mgr-media plng. 

Infiniti Division: 18501 S. Figueroa St., Gardena, Calif. 90248- 

0191/Phone: (310) 532-3111. Mark McNabb, VP & gm; Scott 

Fessenden, dir-mktg. 

TBWA/Chiat/Day, Los Angeles. Michael Allen, mg dir. 

Nissan Division: 18501 S. Figueroa St., Gardena, Calif. 90248- 

0191/Phone: (310) 532-3111. William Kirrane, VP & gm; Wayne 

Adair, dir-mktg; Peter Goodwin, corp mgr-adv. 

TBWA/Chiat/Day, Los Angeles. Michael Allen, mg dir. 

African-American adv: Agency in review. 

Hispanic adv: Ornelas & Associates, Dallas. Maritere Navarro, 

acct dir. 

57 Novartis 



Magazine . . . . . . . . . . . . . . . . .$64,158 $52,915 21.2 


Newspaper . . . . . . . . . . . . . . . . . . .4,113 2,015 104.1 

National newspaper . . . . . . . . . . .1,525 490 211.1 

Outdoor . . . . . . . . . . . . . . . . . . . . . . .22 90 -75.2 

Network TV . . . . . . . . . . . . . . . .87,497 105,782 -17.3 

Spot TV . . . . . . . . . . . . . . . . . . . .4,388 11,240 -61.0 

Syndicated TV . . . . . . . . . . . . . .32,298 27,347 18.1 




Internet . . . . . . . . . . . . . . . . . . . . . .614 988 -37.8 



Total . . . . . . . . . . . . . . . . . . .552,366 588,315 -6.1 


Lamisil toenail fungus & 

foot remedies Rx . . . . . . . . .49,772 64,571 -22.9 

Gerber baby foods & pdts . . . .47,329 53,272 -11.2 

Sentinel dog Rx . . . . . . . . . . . . .18,998 7,772 144.4 

Maalox antacid . . . . . . . . . . . . . .15,692 18,986 -17.3 

Triaminic remedies . . . . . . . . . .15,539 17,405 -10.7 

Ex-Lax laxatives . . . . . . . . . . . . .11,064 9,856 12.3 

Gas-X anti gas remedy . . . . . . . .10,735 8,580 25.1 



Sales . . . . . . . . . . . . . . . . . . . . . .$17,916 $21,309 -15.9 

Earnings . . . . . . . . . . . . . . . . . . . .3,928 4,291 -8.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .7,716 8,248 -6.5 




Consumer health . . . . . . . . . . . . .3,784 3,689 2.6 

Generics . . . . . . . . . . . . . . . . . . . . .1,147 1,207 -5.0 

Animal health . . . . . . . . . . . . . . . . .641 614 4.4 

Headquarters 

Novartis/Lischstrasse 35, Basel, Switzerland CH 4002/Phone: 41-61- 

324-1111. 

Novartis Corp., 608 5th Ave., New York, N.Y. 10020/Phone: (212) 

307-1122. 


Corporate: Daniel Vasella, chmn & CEO-Novartis A.G.; Terry 

Barnett, pres & CEO-Novartis Corp. 

Media svcs: Mindshare, New York. Irwin Gotleib, pres; Beth 

LeMesarurier, sr VP-acct dir. 

CIBA Vision Corp.: 11460 Johns Creek Pkwy., Duluth, Ga. 

30097/Phone: (770) 476-3937. Steve Osbaldeston, pres-N. Amer. 

Bus; Steve Colton, VP-mktg lenses; Julie Collins, dir-cons mktg 

lenses; Pat Griffin, pres-N. Amer. lenscare bus unit; Sharla 

Borghorst, VP-mktg lenscare; Tom Kelly, head-N. Amer. surgical 

bus unit; Pat King, VP-mktg. 

Publicis in Mid America, Chicago. Elizabeth Upton, VP-acct dir; 

Leslie Roth, acct super. 

Gerber Life Insurance Co.: 1131 Mamaroneck Ave., White Plains, 

N.Y. 10605/Phone: (914) 272-4000. Peter Mendelson, sr VP-mktg; 

Steve Hoose, purchasing mgr. 

In-house. 

Novartis Animal Health U.S.: 3200 Northline Ave., Ste. 300, 

Greensboro, N.C. 27408/Phone: (336) 387-1000. Dennis Splawski, 

VP-mktg svcs. 

Capstar, Interceptor, Program, Sentinel: Earle Palmer Brown, 

New York. Jim Roxbury, sr mg ptnr. 

Clomicalm, Percortan-V: Bozell, New York. Niland Mortimer, sr 

ptnr-global acct dir. 

Novartis Consumer Health: 200 Kimble Dr., Parsippany, N.J. 

07054-0622/Phone: (908) 503-8000. Lynne Millheiser, sr VP-OTC 

operations; David Yates, sr VP-Gerber; George Varjan, dir-media 

& adv svcs. 

Benefiber, Desenex, Ex-Lax, Gax-X, Habitrol, Lamisil AT cream, 

Maalox, Perdiem: Grey Worldwide, New York. Milton 

Weinstock, exec VP; Mark Fabro, mgmt super. 

Denavir, Transderm Scop: DDB Corbett Worldwide Healthcare 

Communications, Chicago. Charles Austin, sr VP. 

Gerber baby food, Gerber Wellness: Noble Communications, 

Chicago. Elizabeth Sanderson, VP & acct dir. 

Tavist, Theraflu, Triaminic: Arnold McGrath, New York. Barry 

Silverstein, exec VP. 

Novartis Pharmaceuticals Corp.: 59 Route 10, East Hanover, 

N.J. 07936/Phone: (973) 781-8300. Paulo Costa, pres & CEO; 

Deborah Dick-Rath, exec dir-global adv; David Epstein, headoncology 

bus unit; Larry Perlow, exec VP & gm-mature prods; 

Kurt Graves, VP-mass mktg, brand mgmt bus unit; Doug Saltell, 

VP-neuroscience bus unit; Debbie Dunsire, VP-oncology bus 

unit; Anthony Venditti, VP-new prod commercialization; Barbara 

Rosengren, VP-new prod mktg; Cynthia Hogan, VP-


pediatrics/respiratory/dermatology; Mark Iwicki, VP-gastrointestinal/bone/analgesic; 

Flemming Ornskov, VP-cardiovascular/metabolic. 

Apligraf, Exelon, Foradil, Lamisil, Miacalcin, Trileptal: Integrated 

Communications Corp., Parsippany, N.J. Steve Viviano, exec VP 

& dir of acct svcs. 

Aredia, Zometa: Harrison & Star Business Group, New York. 

Doug Levy, grp acct super. 

Certican, Desferal, Neoral, Sandostatin, Sandoglobulin, STI 

(Glivec), Simulect, Zomaril: Integrated Communications Corp., 

Lawrenceville, N.J. Jennifer Thompson, sr acct coordinator; Rich 

Minoff, sr VP-client svcs. 

Comtan, Ritalin: Lally, McFarland & Pantello Questar Euro 

RSCG, New York. Kelly Black, acct super. 

Diovan: Torre Lazur McCann Healthcare, Parsippany, N.J. Joe 

Torre, acct dir. 

Elidel, Famvir, Lescol, Lotensin, Lotrel, Starlix: CommonHealth, 

Morristown, N.J. Matt Giegerich, pres & CEO. 

Foradil, Prexige (prof ): Cline Davis & Mann, New York. Carol 

DiSanto, dir-client svcs. 

Foradil, Lamisil, Starlix (DTC): Alchemy, New York. Rich 

Pounder, pres & CEO. 

Prexige (DTC): Merkley, Newman, Harty & Partners, New 

York. Andrew Schirmer, pres. 

93 Office Depot 



Magazine . . . . . . . . . . . . . . . . . .$1,080 $2,427 -55.5 


Newspaper . . . . . . . . . . . . . . . . .24,294 42,119 -42.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . .162 309 -47.7 

Network TV . . . . . . . . . . . . . . . .41,925 53,775 -22.0 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,172 2,412 155.9 

Syndicated TV . . . . . . . . . . . . . . . .659 192 243.0 




Internet . . . . . . . . . . . . . . . . . . . .3,956 3,212 23.2 



Total . . . . . . . . . . . . . . . . . . .289,566 343,535 -15.7 


Office Depot stores . . . . . . . . . .98,461 118,689 -17.0 



Sales . . . . . . . . . . . . . . . . . . . . . .$11,154 $11,570 -3.6 

Earnings . . . . . . . . . . . . . . . . . . . . . .201 49 310.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,452 9,902 -4.5 


N. Amer. retail . . . . . . . . . . . . . . .6,488 5,893 10.1 

Business svcs group . . . . . . . . . .3,619 3,057 18.4 

International . . . . . . . . . . . . . . . . .1,467 1,325 10.7 

Headquarters 

Office Depot/2200 Old Germantown Rd., Delray Beach, Fla. 

33445/Phone: (561) 438-4800. 



Corporate: Bruce Nelson, chmn & CEO; Robert Keller, pres-bus 

svcs grp; Jerry Colley, pres-N. American stores; Jocelyn Carter- 

Miller, exec VP-chief mktg officer; Monica Luechtefeld, exec VP, 

e-commerce. 

BBDO Worldwide, New York. Lynne Seid, chief client officer; 

Tom Guerin, sr VP-sr acct dir. 

Media svcs, bdcast: Media Planning Group, New York. Bob 

Riordan, sr VP-mg dir. 

Print media plng: SPM, Chicago. Craig Desens, pres. 

Sports mktg: Marketing Arm, Dallas. Gregg Hamburger, exec 

dir. 

Local mktg: MarketStar, Ogden, Utah. Stan Bassett, VP-integrated 

mktg solutions. 

Yellow pages: TMP Worldwide, Atlanta. David Miglin, dir-new 

business devel. 

23 J.C. Penney Corp. 



Magazine . . . . . . . . . . . . . . . . . .$9,464 $20,056 -52.8 


Newspaper . . . . . . . . . . . . . . . .158,074 122,452 29.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . .331 1,268 -73.9 

Network TV . . . . . . . . . . . . . . . .117,233 148,717 -21.2 

Spot TV . . . . . . . . . . . . . . . . . . .13,068 20,055 -34.8 

Syndicated TV . . . . . . . . . . . . . . . . . .0 7,439 NA 


Network radio . . . . . . . . . . . . . . .19,271 4,664 313.2 


Internet . . . . . . . . . . . . . . . . . . . .5,606 4,121 36.0 



Total . . . . . . . . . . . . . . . . . . .1,085,713 1,034,617 4.9 


J.C. Penney Co. stores . . . . . .308,423 312,775 -1.4 

Eckerd drugstores . . . . . . . . . . .46,186 49,217 -6.2 



Sales . . . . . . . . . . . . . . . . . . . .$32,004 $31,846 0.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .98 -705 NA 


J.C. Penney dept. store/catalog . .18,758 19,316 -2.9 

Eckerd drugstores . . . . . . . . . . .13,088 12,427 5.3 

Headquarters 

J.C. Penney Corp./6501 Legacy Dr., Plano, Texas 75024-3698/Phone: 

(972) 431-1000. 


Corporate: Allen Questrom, chmn & CEO; Vanessa Castagna, 

exec VP & chief operating officer; John Budd, sr VP & chief mktg 

officer-J.C. Penney stores & catalog; Patrick Conboy, VP & dirstategic 

mktg; Todd Beurman, natl adv dir; Stephanie Walton, natl 

media mgr; Merle Davidson, local market media dir; Manny 

Fernandez, mgr-multicultural & specialty mktg support; Tim 

Chalmers, mgr-packaging & labeling. 

DDB Worldwide, Chicago & Dallas. Don Hoffman, exec VP & 

exec acct dir; David Polston, sr VP & grp acct dir; Abbe MacLise, 

VP-client svcs dir; Paul Brourman, sr VP & grp creative dir; Dale


Travis, mg ptnr & media dir; Angela Talley, grp plng dir. 

Asian-American adv: interTrend, Torrance, Calif. John Fox, pres 

& dir-client svcs; Wade Guang, mgr-acct svcs. 

Hispanic adv: Cartel Creativo, San Antonio. Juan dePombo, 

pres & chief operating officer; Jesus Ramirez, ptnr & creative dir; 

Mario Aguilar, acct svcs dir. 

Hispanic media buying: Amistad Media Group, Austin, Texas. 

David Flynn, mg dir. 

Media buying-TV & network radio: OMD Worldwide, New 

York. Dan Rank, mg ptnr; Sharon Cullen, TV grp dir; Natalie 

Swed-Stone, grp dir-radio buying; Debbie Richman, dir-natl TV. 

Media buying-newspaper: American Communication Group, 

Torrance, Calif. Christopher Cope, pres; William Gamble, VP-acct 

super. 

Eckerd Corp.: 8333 Bryan Dairy Rd., Largo, Fla. 33777/Phone: 

(727) 395-6000. Wayne Harris, chmn & CEO; Jeff Thompson, VPmktg; 

Bob Dyer, dir-mktg & adv svcs; Mary Beth Fox, dir-adv & 

sls promos. 

Backley & Gingrich, Cincinnati. Sam Gingrich, CEO. 

4 PepsiCo 



Magazine . . . . . . . . . . . . . . . . .$74,853 $72,857 2.7 


Newspaper . . . . . . . . . . . . . . . . . .5,249 6,638 -20.9 


Outdoor . . . . . . . . . . . . . . . . . . . .7,256 3,949 83.8 

Network TV . . . . . . . . . . . . . . .334,828 338,148 -1.0 

Spot TV . . . . . . . . . . . . . . . . . . . .97,162 93,409 4.0 

Syndicated TV . . . . . . . . . . . . . .54,670 49,751 9.9 




Internet . . . . . . . . . . . . . . . . . . . .6,002 4,378 37.1 


Unmeasured media . . . . . .1,536,263 1,437,765 6.9 

Total . . . . . . . . . . . . . . . . . .2,210,450 2,114,361 4.5 


Pepsi soft drinks . . . . . . . . . . .164,335 173,077 -5.1 

Gatorade sports beverage 

& energy bars . . . . . . . . . . .136,220 94,305 44.4 

Quaker cereals & oatmeal . . . .113,336 130,365 -13.1 

Mountain Dew soft drinks . . . . .62,061 56,734 9.4 

Tropicana orange juice . . . . . . .40,841 64,281 -36.5 

Frito-Lay & Fritos chips/snacks . .24,889 21,556 15.5 

Doritos tortilla chips . . . . . . . . .20,919 26,900 -22.2 

Ruffles chips & dip snack kits . .19,314 28,371 -31.9 

Sierra Mist soft drink . . . . . . . . .18,155 6,130 196.2 

Tostitos tortilla chips . . . . . . . . .17,450 17,258 1.1 

Aquafina bottled water . . . . . . .13,229 9,986 32.5 



Sales . . . . . . . . . . . . . . . . . . . .$26,935 $25,479 5.7 

Earnings . . . . . . . . . . . . . . . . . . . .2,662 2,543 4.7 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .18,215 17,051 6.8 



Frito-Lay . . . . . . . . . . . . . . . . . . .12,881 11,615 10.9 

Pepsi-Cola . . . . . . . . . . . . . . . . . . .5,131 4,376 17.3 

Tropicana . . . . . . . . . . . . . . . . . . .2,426 2,253 7.7 

Quaker food . . . . . . . . . . . . . . . . .2,937 2,883 1.9 

Quaker beverages . . . . . . . . . . . .2,104 1,835 14.7 

Headquarters 

PepsiCo/700 Anderson Hill Rd., Purchase, N.Y. 10577/Phone: (914) 

253-2000. 

Notes 

PepsiCo bought South Beach Beverage Co. in January 2001 and 

just completed its purchase of Quaker Oats Co. for $13.4 billion. 

Pepsi won out over Coca-Cola Co. in the bid for Quaker. Quaker 

ad spending is consolidated into PepsiCo ad totals. 


Corporate: Steve Reinemund, chmn & CEO; Robert S. Morrison, 

vice chmn-PepsiCo & chmn, pres &CEO-Quaker Oats Co.. 

Frito-Lay: 7701 Legacy Dr., Plano, Texas 75024/Phone: (972) 334- 

7000. Al Bru, pres & CEO-Frito-Lay N. Amer; John Compton, 

chief mktg officer Frito-Lay N. Amer. 

3Ds Doritos, Cheetos, Doritos tortilla chips, Fritos, Go Snacks, 

Lay’s, Lay’s Bistro Gourmet Chips, new products, Rold Gold, 

retail theater, Ruffles, Tostitos: BBDO Worldwide, New York. 

Tom Sebok, exec VP & mg dir; Lesli Bilgor, sr VP & acct dir. 

Hispanic adv, Hispanic advertising: Dieste, Hampel & Partners, 

Dallas. Tony Dieste, pres; Paul Traeger, acct super. 

Frito-Lay Convenience Foods: 7701 Legacy Dr., Plano, Texas 

75024/Phone: (972) 334-7000. Al Bru, pres Frito-Lay N. Amer. 

Gatorade energy bar, Quaker Chewy Granola bars, Crispy Mini 

snacks, Fruit & Oatmeal bars: BBDO Worldwide, New York. 

Pepsi Beverages & Foods North America: 321 N. Clark St., 

Chicago, Ill. 60601/Phone: (312) 222-7111. Gary Rodkin, pres & 

CEO PepsiCo N. Amer.; Dave Burwick, sr VP & chief mktg officer. 

100% Natural cereals, Aquafina, Aunt Jemima pancakes & syrup, 

Cap’n Crunch, Gatorade, Golden Grain, Pasta-Roni, Near East, 

Propel, Rice-A-Roni, Quaker Toasted Oatmeal, Tropicana: 

Element 79 & Partners, Chicago. Dennis Ryan, exec Creative dir. 

Code Red, Diet Mountain Dew, Diet Pepsi, Diet Sierra Mist, 

Fruitworks, Mountain Dew, Mug root beer, Pepsi-Cola, Pepsi 

ONE, Pepsi Twist, Wild Cherry Pepsi: BBDO Worldwide, New 

York. Jeff Mordos, chief operating officer; Cathy Israelevitz, sr VPsr 

acct dir. 

North American Coffee Partnership (joint venture with 

Starbucks Coffee); Frappuccino, Starbucks DoubleShot: Fallon 

Worldwide, New York. 

Pepsi-Lipton Tea partnership: Lipton Brisk, Lipton Iced Tea, 

Matika: J. Walter Thompson USA, New York. Stephanie 

Hancock, sr ptnr & mgmt dir. 

African-American adv: UniWorld Group, New York. Gwen 

Singletary, grp acct dir. 

Hispanic adv: Dieste, Hampel & Partners, Dallas. Tony Dieste, 

pres; Roberto Siewczynski, sr acct dir. 

Materials, merch, & radio: TLP, Dallas. Bob Schimbel, pres. 

Media buying: OMD Worldwide, New York.


South Beach Beverage Co.: 40 Richards Ave., Norwalk, Conn. 

06854/Phone: (203) 899-7111. John Bello, pres & CEO; Tom Bene, 

chief operating officer; Janet Banker, CFO; Richard MacLean, sr 

VP bus affairs; Renee Coughlin, sr VP-mktg; Gil V. Fronzaglia, sr 

VP-opers & prod; Mike Joyce, adv & promo dir.. 

Sobe: Adrenaline Rush, Elixirs, Enlightenment, Exotic teas, Fuel, 

Ice, Lizz Blizz, Lizard Fuel, Lizard Lightening, Love Bus Brew, 

Powerline, Sports System, Tsunami: Sierra Communications, 

Wilton, Conn. Phil Cheevers, exec VP. 

Media buying: Performance Media, Wilton, Conn. Lisa Stack, 

acct exec. 

5 Pfizer 



Magazine . . . . . . . . . . . . . . . .$163,495 $180,196 -9.3 


Newspaper . . . . . . . . . . . . . . . . .8,265 6,556 26.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .57 130 -56.2 

Network TV . . . . . . . . . . . . . . .343,754 364,820 -5.8 

Spot TV . . . . . . . . . . . . . . . . . . .26,098 49,819 -47.6 

Syndicated TV . . . . . . . . . . . . . .76,483 43,324 76.5 


Network radio . . . . . . . . . . . . . .26,290 19,439 35.2 


Internet . . . . . . . . . . . . . . . . . . . .2,766 5,228 -47.1 


Unmeasured media . . . . . .1,384,841 1,457,302 -5.0 

Total . . . . . . . . . . . . . . . . . . .2,189,472 2,257,632 -3.0 


Viagra impotence Rx . . . . . . . .86,497 89,484 -3.3 

Zyrtec allergy Rx . . . . . . . . . . .62,702 60,158 4.2 

Listerine mouthwash . . . . . . . .58,332 42,051 38.7 

Zoloft depression Rx . . . . . . . .55,907 0 NA 

Lipitor cholesterol Rx . . . . . . . .50,109 58,167 -13.9 

Pfizer . . . . . . . . . . . . . . . . . . . .46,004 47,362 -2.9 

Lubriderm lotion . . . . . . . . . . . .37,737 20,302 85.9 

Dentyne gum . . . . . . . . . . . . . . . .36,111 27,322 32.2 

Sudafed cold & sinus remedies . .33,973 31,781 6.9 

Benadryl allergy remedies . . . .33,323 32,179 3.6 

Diflucan vaginal yeast Rx . . . . .31,323 29,853 4.9 

Aricept alzheimers Rx . . . . . . .30,906 20,580 50.2 

Trident gums . . . . . . . . . . . . . . .25,796 52,806 -51.2 

Halls cough remedies . . . . . . . .24,776 23,166 7.0 

Visine eye drops . . . . . . . . . . . .22,528 19,683 14.5 

Zantac 75 heartburn control . . .19,525 27,582 -29.2 

Rolaids antacid . . . . . . . . . . . . . .17,561 16,431 6.9 

Schick razors . . . . . . . . . . . . . . .17,487 25,559 -31.6 

Neosporin antibiotic ointment .17,435 17,559 -0.7 

Ben Gay ointment . . . . . . . . . . .12,097 11,312 6.9 

Body Smarts nutrition bars . . . .11,831 0 NA 



Sales . . . . . . . . . . . . . . . . . . . .$32,259 $29,355 9.9 

Earnings . . . . . . . . . . . . . . . . . . . .7,788 3,726 109.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .19,932 17,753 12.3 



Consumer prods . . . . . . . . . . . . .5,547 5,497 0.9 


Headquarters 

Pfizer/235 E. 42nd St., New York, N.Y. 10017/Phone: (212) 573-2323. 


Corporate: Henry A. McKinnell, chmn & CEO. 

Consolidated media svcs: Carat USA, New York. Charlie 

Rutman, pres-Carat USA; David Verklin, CEO. 

Adams USA: 400 Interpace Pkwy., Parsippany, N.J. 

07054/Phone: (973) 540-2000. Alex Bachmann, pres; John Craig, 

pres-USA; Philip Dobbs, VP-mktg. 

Bubblicious, Burst, Certs, Clorets, Dentyne: Bates USA, New 

York. Audrey Melofchik, sr VP-mgmt representative. 

Chiclets, Chiclets Ice, Halls, Halls Fruit Breezers, Trident, 

Trident Advantage, Trident for kids, Trident White: J. Walter 

Thompson USA, New York. Tony Stanol, ww dir in charge; 

Colleen Gowl, exec VP & global bus dir. 

Agouron Pharmaceuticals: 10777 Science Center Dr., San Diego, 

Calif. 92121-1111/Phone: (858) 622-3000. 

DTC: CCA Advertising, New York. Robert Chandler, ptnr; 

Gianfranco Chicco, ptnr; Mike Devlin, creative dir. 

Professional: Abelson-Taylor, Chicago. Dale Taylor, pres & 

CEO. 

Gay media buying: In-house. 

Animal Health Group: 150 E. 42nd St., New York, N.Y. 

10017/Phone: (212) 573-2323. James Jung Lee, VP-global mktg. 

Companion animal products: Colle & McVoy, Minneapolis. 

Kim Fox, sr VP. 

Livestock products: Charleston/Orwig, Hartland, Wis. Lyle 

Orwig, CEO. 

Corporate Communications Group: 235 E. 42nd St., New York, 

N.Y. 10017/Phone: (212) 573-2323. Lou Clemente, exec VP-corp 

affairs. 

Gotham, New York. Liz Mason, acct super. 

Pfizer Consumer Healthcare: 201 Tabor Rd., Morris Plains, N.J. 

07950/Phone: (973) 385-2000. Maurice Renshaw, pres; Marc 

Robinson, pres-N. Amer. region; Paul Sturman, VP-mktg. 

Actifed, Benadryl, Bonine, Desitin, Neosporin, Nix, Rolaids, 

Sudafed, Visine, Zantac: Bates USA, New York. Mark Morris, 

chmn-N Amer; Howard Courtemanche, exec VP-dir of client 

svcs. 

Ben Gay, Cortizone, Plax, Unisom: Cline, Davis & Mann, New 

York. Carol Di Santo, exec VP & dir-client svcs; Mark Merriman, 

sr VP & mg dir. 

Efferdent, ept, Listerine, Listerine PocketPaks, Lubriderm, Tucks 

Hemorrhoid Aid: J. Walter Thompson USA, New York. Ellen 

Hyde, ww dir in charge; Colleen Gowl, exec VP - global bus dir. 

Pfizer Pharmaceuticals Group: 235 E. 42nd St., New York, N.Y. 

10017/Phone: (212) 573-2323. J. Patrick Kelly, sr VP-ww mktg, prod 

mgmt. 

Acupril, Accuretic, Loestrin, Pregabalin: Lally, McFarland & 

Pantello Euro RSCG, New York. Doug Burcin, exec VP & dir 

client svcs; Nancy Morris, mgmt super-Estrostep, Loestrin; Tony 

Pisciotta, mgmt super-Accurectic, Accupril, Pregabalin; Kathy 

Coogan, mgmt super-Pregabalin (US); Anne Cunney, Bextra. 

Aricept: TBWA Health, New York. Jonathan Stinnett, acct dir. 

Celebrex: J. Walter Thompson USA, New York. Cathy Lennox, 

ww dir in charge; Colleen Gowl, exec VP & global bus dir.


Diflucan, Estrostep, femhrt, Glucotrol XL, Viagra, Zithromax: 

Cline, Davis & Mann, New York. Carol DiSanto, exec VP & dirclient 

svcs. 

Lipitor: Merkley Newman Harty, New York. Peter Fekula, grp 

acct dir. 

Relpax: D’Arcy Masius Benton & Bowles, New York. Nanette 

Dufour, sr VP & mg dir. 

Bextra, Zoloft, Zyrtec,: Deutsch, New York. Theresa Renaud, sr 

VP & grp acct dir-Zyrtec; Adam Levine, exec VP & acct dir- 

Zoloft & Bextra. 

Schick/Wilkinson Sword: 10 Leighton Rd., Milford, Conn. 

06460/Phone: (203) 882-2100. Joe Lynch, pres; Al Robertson, VP- 

N. Amer; Adel Mekhail, dir-mktg, U.S. 

FX Diamond, FX Sport, Personal Touch, Protector, Schick ST, 

Silk Effects Plus, Tracer FX, Xtreme 3: J. Walter Thompson USA, 

New York. Jeff Chapman, mgmt dir; Colleen Growl, exec VP & 

global bus dir. 

Tetra: 210 Tabor Rd., Morris Plains, N.J. 07950/Phone: (973) 385- 

2000. Harry O’Swath, pres. 

No agency. 

52 Pharmacia Corp. 



Magazine . . . . . . . . . . . . . . . . .$59,645 $40,436 47.5 


Newspaper . . . . . . . . . . . . . . . . . .1,455 461 215.5 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .4 7 -44.4 

Network TV . . . . . . . . . . . . . . . .127,160 95,640 33.0 

Spot TV . . . . . . . . . . . . . . . . . . .12,698 11,133 14.1 

Syndicated TV . . . . . . . . . . . . .40,347 33,217 21.5 


Network radio . . . . . . . . . . . . . . . .1,133 905 25.3 


Internet . . . . . . . . . . . . . . . . . . . . .1,739 1,621 7.3 



Total . . . . . . . . . . . . . . . . . . .590,306 547,088 7.9 


Celebrex arthritis Rx . . . . . . . .130,271 78,258 66.5 

Detrol bladder control rx . . . . .43,025 33,778 27.4 

Rogaine hair treatment . . . . . .40,543 42,068 -3.6 

Ambien sleep Rx . . . . . . . . . . .34,665 11,115 211.9 

Roundup farm chemicals . . . . . .18,241 19,677 -7.3 



Sales . . . . . . . . . . . . . . . . . . . . .$13,837 $12,651 9.4 

Earnings . . . . . . . . . . . . . . . . . . . .1,501 717 109.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .7,815 6,939 12.6 



Agricultural . . . . . . . . . . . . . . . . .5,493 5,248 4.7 

Headquarters 

Pharmacia Corp./100 Route 206 N., Peapack, New Jersey 

07977/Phone: (908) 901-8000. 



Corporate: Fred Hassan, chmn & CEO; Carrie Cox, exec VP & 

pres-global prescription bus; Stephen MacMillan, sector VP-global 

specialty opers. 

Consumer Healthcare: 95 Corporate Dr., Bridgewater, N.J. 

08807/Phone: (908) 901-8000. Terry Stecz, pres- Consumer 

Healthcare N. Amer.; Greg McCormick, VP-mktg. 

PediaCare, Luden’s, Dramamine, Kaopectate, Cortaid: Avrett, 

Free & Ginsberg, New York. Tom James, sr exec grp acct dir. 

Nicotrol, Rogaine, Progaine: BBDO, New York. Janet Presley, sr 


Interactive: Medical Broadcasting Co., Philadelphia. David 

Kramer, chmn & CEO. 

Global Prescription Business: 100 Route 206 N., Peapack, N.J. 

07977/Phone: (908) 901-8000. Dora Shankman, exec dir-media 

mgmt; Ken Barry, exec dir-global mktg comms. 

DTC: Celebrex: J. Walter Thompson USA, New York. Cathy 

Lennox, dir in charge. 

DTC: Depo Provera, Vagifem, Lunelle: Medicus, New York. 

Lorraine Pastore, mg dir. 

DTC: Detrol: Saatchi & Saatchi Healthcare, New York. Kevin 

Roberts, CEO; Bob Hogan, exec VP & acct dir. 

Prof: Fragmin, Zyvox: Torre Lazur, Parsippany, N.Y. Meg 

Coogan, gm. 

Prof: Mirapex, Mirapexin, Cabaser: Sudler & Hennessey, New 

York. Ted Lawrence, gm. 

Prof: Xalatan, Xalacom, Activella: Pace, Parsippany, N.J. Mary 

Cobb, pres & CEO. 

Prof: Bextra, Dynastat, Genotropin: LM&P, New York. Diane 

Harry, pres. 

Prof: Detrol, Detrusitol, Axert: Klemtner Advertising, New York. 

Mike Trepicchio, pres. 

Prof: Celebrex: Grey Healthcare Group, New York. Jane Parker, 

pres. 

Prof: Eplerenone, Xanax XR: Robert A. Becker Euro RSCG, 

New York. Harold Corbran, exec VP & gm. 

Media buying: Carat, Boston. Pat Dorner, sr VP & grp client dir. 

Media buying: MediaCom, New York. Susan Jones, sr VP-group 

media dir. 

Direct mktg, Direct marketing: LLKFB. Loreen Babcock, pres. 

DTC -Xalatan: Pace, Parsippany, N.J. Nina Wachsman, sr VP & 

global strategic dir. 

DTC: Bextra: Deutsch, New York. Michael Hart, grp creative dir; 

Val DiFebo, mg ptnr & dir-client svcs; Vonda LePage, sr VP-global 

strategic dir. 

Monsanto Co.: 800 N. Lindbergh Blvd., St. Louis, Mo. 

63167/Phone: 314-694-1000. Frank V. Atlee III, chmn; Hendrik A. 

Verfaillie, pres & CEO; Kerry Preete, VP-U.S. branded prods. 

Asgrow Seed, Bollgard, Bullet, Degree, Degree Xtra, DeKalb 

Seed, Fargo, Harness, Harness Xtra, Hartz Seed, Lariat, Lasso, 

Maverick, Permit, Roundup Ready products, Roundup UltraMax, 

YieldGard and Yukon: Osborn & Barr, St. Louis. Bob Wilhelm, 

VP & grp acct dir. 

Posilac 1 Step, DeKalb Choice Genetics, Monsanto Protein 

Technologies: CORE, St. Louis. J.C. Dillon, ptnr.


8 Philip Morris Cos. 



Magazine . . . . . . . . . . . . . . .$448,325 $585,338 -23.4 

Sunday magazine . . . . . . . . . . .12,646 17,858 -29.2 

Newspaper . . . . . . . . . . . . . . . . . .3,796 37,597 -89.9 


Outdoor . . . . . . . . . . . . . . . . . . . .41,541 35,441 17.2 

Network TV . . . . . . . . . . . . . . .416,668 515,068 -19.1 

Spot TV . . . . . . . . . . . . . . . . . . .82,536 192,667 -57.2 

Syndicated TV . . . . . . . . . . . . . .62,825 104,674 -40.0 


Network radio . . . . . . . . . . . . . .13,559 14,557 -6.9 


Internet . . . . . . . . . . . . . . . . . . . .8,265 8,085 2.2 

Measured media . . . . . . . . .1,325,475 1,769,602 -25.1 


Total . . . . . . . . . . . . . . . . . . .1,815,720 1,966,225 -7.7 


Miller beers . . . . . . . . . . . . . . .224,010 167,789 33.5 

Philip Morris Cos. . . . . . . . . . .178,560 317,476 -43.8 

Kraft foods . . . . . . . . . . . . . . . .130,414 184,220 -29.2 

Nabisco cookies & crackers . .123,225 115,461 6.7 

Post cereals . . . . . . . . . . . . . . .98,203 142,292 -31.0 

Maxwell House coffees . . . . . . .37,839 57,693 -34.4 

Jell-O desserts . . . . . . . . . . . . .34,801 56,290 -38.2 

Oscar Mayer meats . . . . . . . . .34,358 24,980 37.5 

Marlboro cigarettes . . . . . . . . .33,007 94,541 -65.1 

Virginia Slims cigarettes . . . . .30,358 40,085 -24.3 

Crystal Light beverage mixes . .26,288 25,183 4.4 

Planters nuts & snacks . . . . . . . .24,101 25,862 -6.8 

Digiorno frozen pizza . . . . . . . .24,040 26,742 -10.1 

Capri Sun Coolers fruit drinks . .21,837 10,935 99.7 

Cool Whip toppings . . . . . . . . . .20,771 21,694 -4.3 

Life Savers candies . . . . . . . . . .19,897 26,063 -23.7 

Parliament cigarettes . . . . . . . . .19,149 16,068 19.2 

General Foods international 

coffees . . . . . . . . . . . . . . . . . .18,238 19,590 -6.9 

Philadelphia cream 

cheese & snack bars . . . . . . .16,737 33,522 -50.1 

Kool-Aid beverage mixes . . . . . .15,933 23,676 -32.7 

Basic cigarettes . . . . . . . . . . . . .15,758 24,643 -36.1 

Balance energy bars . . . . . . . . .14,572 9,432 54.5 

Fosters beers . . . . . . . . . . . . . . .13,780 8,764 57.2 

Altoids mints . . . . . . . . . . . . . . .13,399 12,957 3.4 

Gevalia Kaffe coffees . . . . . . . . .10,786 8,772 23.0 



Sales . . . . . . . . . . . . . . . . . . . .$89,924 $80,356 11.9 

Earnings . . . . . . . . . . . . . . . . . . .8,560 8,510 0.6 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .52,098 43,951 18.5 



Food . . . . . . . . . . . . . . . . . . . . . .26,532 26,797 -1.0 

Beer . . . . . . . . . . . . . . . . . . . . . . .4,375 4,342 0.8 

Financial svcs . . . . . . . . . . . . . . . . .417 355 17.5 

Tobacco . . . . . . . . . . . . . . . . . . .49,032 47,102 4.1 

Headquarters 

Philip Morris Cos./120 Park Ave., New York, N.Y. 10017- 

5592/Phone: (212) 880-5000. 


Notes: 

Philip Morris Cos. has proposed a corporate name change to 

Altria Group. The company has agreed to sell its Miller Brewing 

Co. unit to South African Breweries. 


Corporate: Louis C. Camilleri, chmn & CEO; William H. Webb, 

vice chmn & chief operating officer. 

Corp campaigns: Leo Burnett USA, Chicago. Tom Dudreck, 

exec VP. 

Media svcs: Starcom, Chicago. Lisa Donohue, acct dir. 

Kraft Foods: 3 Lakes Dr., Northfield, Ill. 60093-2753/Phone: (847) 

646-2000. Betsy D. Holden, co-CEO, Kraft Foods, and pres & 

CEO, Kraft Foods N. Amer.; Paula A. Sneed, grp VP-Kraft Foods 

N. Amer. & pres, e-commerce & mktg svcs divs; Don Miceli, VPmedia 

svcs; Barbara Ford, VP-adv svcs; Eric Leininger, sr VP-mktg 

svcs. 

Altoids: Leo Burnett USA, Chicago. Jamie King, VP & acct dir. 

Balance Bar, Capri Sun, Country Time, Crystal Light, Kool-Aid, 

Maxwell House, Post cereals, Tang, Yuban: Ogilvy & Mather 

Worldwide, New York. Rick Roth, sr ptnr & ww client svcs dir. 

Breakstone’s, Cheez Whiz, Claussen pickles, Freshmade 

Creations, Grey Poupon, Knudsen dairy prods, Kraft Cheese 

Nips, Kraft Cheese Snacks, Kraft Deli Deluxe Slices, Kraft Dips, 

Kraft Grated Parmesan, Kraft Lite ‘n Lively, Kraft Mayo, Kraft natural 

cheeses, Kraft sandwich cheeses, Kraft Singles, Kraft 2% 

cheese, Louis Rich, Lunchables, Miracle Whip, Oscar Mayer 

Lunchables, Oscar Mayer meats, Philadelphia cream cheese, Philly 

Snack Bars, Polly-O Italian cheeses, Rip-ums, Ritz & Ritz Bits 

crackers, Triscuit, Wheat Thins: J. Walter Thompson USA, 

Chicago. Jean McLaren, sr ptnr & grp mgmt dir; Tim Scott, sr 

ptnr & grp mgmt dir; Ron Burns, pres-global bus. 

Athenos, Boca Burger, Bull’s Eye BBQ sauce, California Pizza 

Kitchen pizza, Chips Ahoy!, Cool Whip, CremeSavers, DiGiorno, 

Fig Newtons, Fruit Snacks, General Foods International Coffees, 

Gevalia Kaffe, Good Seasonings, Gummi Savers, Handi-Snacks, 

Honeymaid Grahams, It’s Pasta Anytime, Jack’s pizza, Jell-O, 

Kraft BBQ sauce, Kraft Deluxe/Light Deluxe macaroni & cheese, 

Kraft Easy Mac macaroni & cheese, Kraft macaroni & cheese, 

Kraft pourable salad dressings, LifeSavers, Minute Rice, Nutter 

Butter, Oreo, Planters nuts, Seven Seas, Shake ‘n Bake, 

SnackWell’s, Starbucks Grocery Partnership, Stove Top Stuffing, 

Stove Top Oven Classics, Teddy Grahams, Tombstone pizza, 

Velveeta: Foote, Cone & Belding Worldwide, Chicago and New 

York. Joan Black, exec VP & ww grp acct dir-Kraft; Mel Sokotch, 

exec VP & ww acct dir-Nabisco & Kraft International. 

Baker’s chocolate, Terry’s, Toblerone: Y&R Advertising, New 

York. James Decker, acct dir. 

Hispanic adv:, Blue Box, Capri Sun, Chips Ahoy, DiGiorno, 

Kool-Aid, Singles, Shreds, Oreo, Oscar Mayer, Philadelphia, Post, 

Pourables, Ritz, Tang: Bravo Group, New York. Nilda Velez, VP 

& acct dir. 

Hispanic consumer promo: Grupo Samba, Dallas. Stephanie 

Leichnan, promo dir. 

Media svcs: Starcom MediaVest, Chicago. Tony Schlax, acct dir. 

Miller Brewing Co.: 3939 W. Highland Blvd., Milwaukee, Wis. 

53201/Phone: (414) 931-2000. John D. Bowlin, pres & CEO; Robert 

Mikulay, exec VP-sls & mktg; Erv Frederick, VP & gm-Miller 

Trademark unit; Denis McGarry, VP & gm-Enterprise brand unit; 

Steve Buerger, grp dir-mktg svcs; Ed Gawronski, VP-mkt & bus 

insights.


Foster’s Lager, Miller Genuine Draft, Miller Genuine Draft Light: 

J. Walter Thompson USA, Chicago. Don Durbin, sr ptnr & grp 

mgmt dir; Ron Burns, pres-global bus. 

Icehouse, Miller Lite, Milwaukee’s Best, Molson, Red Dog: 

Square One, Dallas. Jim Wegerbauer, acct dir. 

Jack Daniel’s Original Hard Cola: Arnold Worldwide, St. Louis. 

Molly O’Brien, acct mgr; Jason Kempf, acct mgr. 

Miller High Life: Wieden & Kennedy, Portland, Ore. Tom 

Blessington, acct dir. 

Miller Lite: Ogilvy & Mather Worldwide, New York. Rick Roth, 

sr ptnr & ww client svcs dir. 

Sauza Diablo: dRush, New York. Peter Drakoulias, pres. 

SKYY Blue: Lambesis, Carlsbad, Calif. Dana Kozak, sr acct 

super. 

Stolichnaya Citrona: BBDO Worldwide, Chicago. Marlyn Sorita, 

sr acct exec. 

Hispanic adv: LatinWorks Marketing, Los Angeles. Alejandro 

Ruelas, mg ptnr; Manny Flores, mg ptnr. 

Promo: GMR Marketing, Milwaukee. Jack Connelly, VP-client 

svcs. 

Promo: Zipatoni, St. Louis. Bryce McTavish, ptnr. 

Media buying: Starcom, Chicago. Chris Boothe, acct dir; Kathy 

Dillon, acct dir. 

Philip Morris USA: 120 Park Ave., New York, N.Y. 10017/Phone: 

(917) 663-6000. Jack Nelson, pres & CEO; Nancy Brennan-Lund, 

sr VP-mktg; Suzanne A. LeVann, VP-Marlboro; Norma Suter, VPpremium 

& discount brands. 

Basic, Chesterfield, Cambridge, Marlboro, Merit, Virginia Slims: 

Leo Burnett USA, Chicago. Tom Dudreck, exec VP. 

Parliament, corp affairs: Y&R Advertising, New York. Jane Brite, 

exec VP & mg ptnr. 

Media svcs: Starcom, Chicago. Mary Ann Foxley, exec VP & 

media dir. 

2 Procter & Gamble Co. 



Magazine . . . . . . . . . . . . . . . .$477,290 $472,942 0.9 


Newspaper . . . . . . . . . . . . . . . . .8,635 12,930 -33.2 


Outdoor . . . . . . . . . . . . . . . . . . . .10,162 11,086 -8.3 

Network TV . . . . . . . . . . . . . . .596,499 557,466 7.0 

Spot TV . . . . . . . . . . . . . . . . . . .60,365 101,538 -40.5 

Syndicated TV . . . . . . . . . . . . .189,088 144,841 30.5 


Network radio . . . . . . . . . . . . . .22,481 26,411 -14.9 


Internet . . . . . . . . . . . . . . . . . . . .10,921 10,404 5.0 

Measured media . . . . . . . . .1,702,189 1,659,651 2.6 


Total . . . . . . . . . . . . . . . . . .2,540,581 2,613,624 -2.8 


Clairol hair products . . . . . . . .172,477 119,013 44.9 

Olay beauty products . . . . . . .136,825 124,962 9.5 

Crest toothpaste & tooth 

brushes . . . . . . . . . . . . . . . .105,333 75,563 39.4 

Pantene hair care . . . . . . . . . . .86,836 49,519 75.4 

Tide detergents . . . . . . . . . . . .66,666 75,919 -12.2 

Cover Girl beauty products . . .66,214 57,709 14.7 

Folgers coffees . . . . . . . . . . . . .58,522 44,523 31.4 



Iams cat and dog foods . . . . . .55,640 48,085 15.7 

Downy fabric softeners . . . . . . .55,017 36,679 50.0 

Bounty paper towels . . . . . . . .52,269 38,577 35.5 

Actonel osteoporosis Rx . . . . . .52,101 4,541 1047.4 

Dayquil and Nyquil cold 

& flu remedies . . . . . . . . . . .42,329 34,638 22.2 

Swiffer dust cloth kit . . . . . . . .38,999 32,420 20.3 

Always feminine products . . . .36,439 49,665 -26.6 

Physique hair care . . . . . . . . . .34,375 35,887 -4.2 

Pringles potato crisps . . . . . . . .31,028 29,453 5.3 

Pampers disposable 

diapers, bips, wipes . . . . . . .30,745 30,311 1.4 

Cheer laundry detergent . . . . .29,064 22,326 30.2 

Head & Shoulders shampoos . .26,499 26,743 -0.9 

Secret deodorant . . . . . . . . . . .26,076 28,847 -9.6 

Pur water filter system . . . . . . .25,782 19,104 35.0 

Tempo dry-wipes . . . . . . . . . . . .24,726 0 NA 

Dawn dishwashing liquid . . . . . .24,641 23,850 3.3 

Charmin bathroom tissue . . . .23,586 24,471 -3.6 

Max Factor cosmetics . . . . . . . .23,374 5,493 325.5 

Tampax feminine products . . . .23,333 37,551 -37.9 

Old Spice deodorants . . . . . . . .21,576 24,931 -13.5 

Febreze fabric refresher . . . . .20,870 56,244 -62.9 

Sunny Delight fruit drinks . . . .20,465 24,152 -15.3 

Pepto-Bismol digestive aids . . .19,214 17,716 8.5 

Eukanuba cat & dog food . . . . .18,987 16,004 18.6 

Gain laundry detergents . . . . .18,686 18,426 1.4 

Cascade dishwasher detergent . .16,810 32,587 -48.4 

Bounce fabric softeners . . . . . .16,776 37,399 -55.1 

Puffs facial tissues . . . . . . . . . .16,525 28,075 -41.1 

Vicks cold & sinus remedies . . .16,521 22,602 -26.9 

Zest deodorant soap . . . . . . . . .14,960 15,156 -1.3 

Metamucil laxative . . . . . . . . . .14,687 12,989 13.1 

Procter & Gamble Co. . . . . . . . .14,287 25,152 -43.2 

Era laundry detergent . . . . . . . .13,946 1,106 1161.2 

Jif peanut butter . . . . . . . . . . . .12,210 9,756 25.1 

Noxzema skin care . . . . . . . . . .10,823 1,159 834.1 

Luvs disposable diapers . . . . . .10,802 20,290 -46.8 

Vidal sassoon hair care . . . . . . .10,790 26,369 -59.1 

Clearasil acne remedies . . . . . . .10,714 5,136 108.6 



Sales . . . . . . . . . . . . . . . . . . . .$39,244 $39,951 -1.8 

Earnings . . . . . . . . . . . . . . . . . . . .2,922 3,542 -17.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .20,334 20,038 1.5 



Paper . . . . . . . . . . . . . . . . . . . . . .11,991 12,044 -0.4 

Fabric & homecare . . . . . . . . . . .11,660 12,157 -4.1 

Beauty care . . . . . . . . . . . . . . . . .7,257 7,389 -1.8 

Healthcare . . . . . . . . . . . . . . . . . .4,353 3,909 11.4 

Food & beverage . . . . . . . . . . . . .4,139 4,634 -10.7 

Headquarters 

Procter & Gamble Co./1 Procter & Gamble Plaza, Cincinnati, 

Ohio 45202/Phone: (513) 983-1100. 

Notes 

P&G completed its acquisition of the $1.6 billion Clairol business 

Nov. 16, 2001, for $5 billion and has pledged to increase market-


ing spending behind the brands. James R. Stengel, 46, became the 

new global marketing chief at Procter & Gamble in summer 2001, 

replacing Robert Wehling, who retired. P&G in May 2002 reported 

it was seeking to sell four minor brands with combined sales 

of less than $100 million that it gained in the purchase of Clairol: 

Sea Breeze, an astringent and facial cleanser marketed in North 

America under license from Japanese beauty products maker 

Shiseido; Ammens, a talcum powder sold in the U.S., Latin 

America and Asia, and a shampoo/cologne brand in Peru; 

Condition 3-in-1, a range of hair-styling products in North 

America; and Vitapointe, a hair grooming cream in North 

America. The brands do not have current agency assignments. 


Corporate: A.G. Lafley, pres & chief exec; John E. Pepper, chmn; 

James R. Stengel, global mktg officer. 

Alldays, Always, Charmin, Crest prods, Dawn, DayQuil, 

Fixodent, Folgers, Metamucil, Millstone, NyQuil, Pepto-Bismol, 

Prilosec, Pravachol, Puffs, Scope, Swiffer, Tempo, Thermacare, 

Vicks Formula 44/Pediatric 44, Vicks VapoRub: D’Arcy Masius 

Benton & Bowles, New York. Carol Miller, mg dir & sr VP- 

DayQuil, Formula 44/Pediatric 44, NyQuil, Vicks VapoRub; Gail 

Hollander, mg dir & exec VP-Pravachol, Thermacare, Prilosec, 

Pepto, Metamucil; Katie Bury, mg dir & sr VP-feminine care 

prods; Maureen Moore, mg dir & exec VP-Dawn, Folgers, 

Millstone, Swiffer; Peter Hubbell, mg dir-P&G paper prods. 

Bounty, Era, Zest: Arnold McGrath, New York. Angela 

Pasqualucci, exec VP & grp dir-Bounty, Era, Zest; Melissa Schulz, 

VP & mgmt super, Zest & Era; Melissa Schilling, acct super- 

Bounty. 

Cascade, Dreft, Eukanuba pet food, Head & Shoulders, Head & 

Shoulders Refresh, Iams pet food, Olay, Old Spice deodorant & 

fragrance, Pampers, Pampers Baby Fresh wipes, Physique styling 

prods, Safeguard personal care, Sunny Delight, Tide detergents: 

Saatchi & Saatchi, New York. Scott Tegethoff, exec VP global 

comms dir for P&G; Christine Lamson, VP & assoc comms dir; 

John Cochary, VP & assoc comms dir; Scott Downs, assoc media 

dir. 

Cover Girl cosmetics, Downy fabric conditioners (liquid and 

sheets), Febreze, Giorgio/Beverly Hills fine fragrances, Hugo Boss, 

Joy, Laura Biagiotti, Mr. Clean, Pantene haircare line, Pringles, 

Sure: Grey Worldwide, New York. Neil Kreisberg, grp exec VP 

& exec mg dir; David Freilicher, exec VP; Gloria Appel, exec VP; 

Robert Montagnese, exec VP. 

Media plng: Cover Girl cosmetics, Downy fabric conditioners 

(liquid & sheets), Febreze, Giorgio/Beverly Hills fine fragrances, 

Hugo Boss, Joy, Laura Biagiotti, Mr. Clean, Pantene haircare line, 

Pringles, Sure: MediaCom, New York. Dene Callas, co-CEO & 

chief strategic officer; Jon Mandel, co-CEO & chief negotiating 

officer; Debra Harris, sr VP & grp dir-P&G. 

Pur water filters: Saatchi & Saatchi, Los Angeles. Emily Weiss, 

sr VP & media dir. 

Consumer Print AOR, Dryel, Luvs Diapers, Max Factor, Pert 

Plus shampoo, Secret antiperspirant, Tampax (Global), Vidal 

Sassoon (Global): Leo Burnett USA, Chicago. Deb Boyda, sr VP 

& acct dir; Chris Lindbald, sr VP & acct dir; Catherine Guthrie, 

exec VP & mg dir. 

African-American adv, Crest, Tide: Burrell Communications 

Group, Chicago. Yvette Fisher, sr VP, acct mgmt dir. 

Hispanic adv, Gain detergent, Tampax: Lapiz, Chicago. Delores 

Kunda, sr VP & pres-Lapiz. 

Media buying-print & out-of-home: Starcom, Chicago. Jill 

Vanatta, VP, media dir. 


Media buying-tv & radio: MediaVest, New York. Donna 

Salvatore, CEO. 

Clairol: 1 Blachley Rd., Stamford, Conn. 06922/Phone: (203) 357- 

5000. Elizabeth Kenny, dir-N. Amer. color delivery & global 

design. 

Aussie, Daily Defense, Herbal Essences care & color, Infusium 

23, Renewal 5X: Kaplan Thaler Group, New York. Linda Kaplan 

Thaler, CEO; Robin Koval, gm. 

CRM, Digital media plng, E-bus, Hydrience, Lasting Color, 

Loving Care, Natural Instincts, Nice ‘n Easy, Ultress, Xtreme FX: 

Grey Worldwide, New York. Mark Fina, creative dir; Gloria 

Appel, exec VP. 

85 Reckitt Benckiser 



Magazine . . . . . . . . . . . . . . . . .$74,830 $57,248 30.7 


Newspaper . . . . . . . . . . . . . . . . . . . .70 101 -30.1 


Outdoor . . . . . . . . . . . . . . . . . . . . . . . .0 8 NA 

Network TV . . . . . . . . . . . . . . . .66,079 59,453 11.1 

Spot TV . . . . . . . . . . . . . . . . . . . .8,997 11,045 -18.5 

Syndicated TV . . . . . . . . . . . . . . .11,164 12,706 -12.1 


Network radio . . . . . . . . . . . . . . . .562 3,467 -83.8 

National spot radio . . . . . . . . . . .1,389 300 362.7 

Internet . . . . . . . . . . . . . . . . . . . . .1,097 290 278.8 



Total . . . . . . . . . . . . . . . . . . . .316,150 293,282 7.8 


Lysol cleaners . . . . . . . . . . . . . .55,834 52,650 6.0 

Adidas Moves fragrances . . . . .15,234 6,785 124.5 

Wizard air fresheners . . . . . . . . .13,718 7,175 91.2 

Resolve carpet cleaner . . . . . . . .11,401 13,508 -15.6 



Sales . . . . . . . . . . . . . . . . . . . . .$4,959 $4,886 1.5 

Earnings . . . . . . . . . . . . . . . . . . . . . .513 479 7.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .1,547 1,387 11.5 



Household, health 

& personal care . . . . . . . . . . .4,495 4,684 -4.0 

Food . . . . . . . . . . . . . . . . . . . . . . . .309 301 2.7 

Headquarters 

Reckitt Benckiser/103-105 Bath Rd., Sloth, Berkshire, U.K. SL1 

3UH/Phone: 44-175-3 217 800. 

Reckitt Benckiser/1655 Valley Rd., Wayne, N.J. 07470-0943/Phone: 

(973) 633-3600. 


Corporate: Bart Becht, CEO; Elio Leoni-Sceti, exec VP-category 

devel; Tom Corran, sr VP-corp comms.


Reckitt Benckiser North America: 1655 Valley Rd., Wayne, N.J. 

07470-0943/Phone: (973) 633-3600. Jared Ahmed, pres-N. Amer., 

household; Elliott Penner, pres-N. Amer., food prods. 

Brasso, Dettol, Easy Off, Harpic, Lima-A-Way, Lysol: J. Walter 

Thompson, Wayne, N.J. Bob Jeffrey, pres. 

Cattlemen’s, d-Con, Electrasol, Frank’s RedHot sauce, French’s 

Grill & Glaze, French’s Mustards, French’s Taste Toppers, Jet-Dry, 

Resolve, Spray ‘n Wash, Wizard, Woolite: Euro RSCG MVBMS 

& Partners, New York. David Jones, glbl brand dir; Martin Susz, 

ptnr. 

Media svcs: Media Planning Group, New York. Suzann Ziv, sr 

VP & mg dir. 

68 Safeway 



Magazine . . . . . . . . . . . . . . . . . . . .$661 $555 19.1 


Newspaper . . . . . . . . . . . . . . . . .36,777 48,818 -24.7 


Outdoor . . . . . . . . . . . . . . . . . . . . . .139 291 -52.3 

Network TV . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . .22,074 27,769 -20.5 


Cable TV networks . . . . . . . . . . . . . .17 22 -25.9 



Internet . . . . . . . . . . . . . . . . . . . . . . .41 82 -49.7 



Total . . . . . . . . . . . . . . . . . . .440,499 405,506 8.6 



Sales . . . . . . . . . . . . . . . . . . . . .$34,301 $31,860 7.7 

Earnings . . . . . . . . . . . . . . . . . . . .1,254 1,092 14.8 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .30,866 28,534 8.2 


Headquarters 

Safeway/5918 Stoneridge Mall Rd., Pleasanton, Calif. 94588- 

3229/Phone: (925) 467-3000. 

Notes 

Safeway operates under its name in western, Midwestern and 

mid-Atlantic regions, and owns regional supermarket chains, 

Vons in California, Dominick’s in Chicago, Carr-Gottstein in 

Alaska, Genuardi’s in the East, and Randall’s in Texas. 


Corporate: Steven A. Burd, chmn, pres & CEO; Richard W. 

Dreiling, exec VP-mktg, manufacturing & distribution; Michael 

Minasi, sr VP-mktg. 

Carr-Gottstein, Dominick’s, Genuardi’s, Randall’s, Safeway, 

Vons: Dailey & Associates, Los Angeles. John Stranger, sr VP & 

mgmt super. 

90 Saks Inc. 



Magazine . . . . . . . . . . . . . . . . .$30,072 $25,130 19.7 


Newspaper . . . . . . . . . . . . . . . .49,244 47,251 4.2 


Outdoor . . . . . . . . . . . . . . . . . . . . . .387 502 -22.9 

Network TV . . . . . . . . . . . . . . . . . . . . .0 0 NA 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,216 8,950 -30.5 





Internet . . . . . . . . . . . . . . . . . . . .2,209 44 4953.4 



Total . . . . . . . . . . . . . . . . . . . .294,921 312,966 -5.8 


Saks Fifth Avenue stores . . . . .44,781 41,442 8.1 

Carson Pirie Scott stores . . . . .19,844 20,839 -4.8 

Parisian stores . . . . . . . . . . . . . .13,953 15,249 -8.5 



Sales . . . . . . . . . . . . . . . . . . . . . .$6,071 $6,581 -7.7 

Earnings . . . . . . . . . . . . . . . . . . . . . . .0 75 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,071 6,581 -7.7 

Operating income . . . . . . . . . . . . . . .0 75 NA 

Headquarters 

Saks Inc./750 Lakeshore Pkwy., Birmingham, Ala. 35211/Phone: 

(205) 940-4000. 


Corporate: R. Brad Martin, chmn & CEO. 


Saks Department Store Group: 750 Lakeshore Pkwy, 

Birmingham, Ala. 35211/Phone: (205) 940-4000. John Wendler, exec 

VP-mktg; Bill Waldorf, sr VP-sales, promo & mktg, 

Proffitt’s/McRae’s; Ed Carroll, exec VP-sales, promo & mktg, 

Carson’s, Boston Store, Bergner’s, Herberger’s; Nancy Altman, sr 

VP-adv, Younkers. 

Bergner’s, Boston Store, Carson Pirie Scott, Herberger’s, 

Younkers: Laughlin/Constable, Milwaukee. Karen Stoneman, VPgrp 

dir. 

McRae’s, Parisian, Profitt’s: O2 Ideas, Birmingham, Ala. Karla 

Wiles, VP. 

Saks Fifth Avenue Enterprises: 12 E. 49th St., New York, N.Y. 

10017/Phone: (212) 940-4048. Sheri Wilson-Grey, exec VP-mktg. 

In-house. 

38 Sara Lee Corp. 



Magazine . . . . . . . . . . . . . . . . .$60,327 $41,318 46.0 


Newspaper . . . . . . . . . . . . . . . . . .3,750 2,451 53.0 

National newspaper . . . . . . . . . .2,552 2,044 24.9



Outdoor . . . . . . . . . . . . . . . . . . . .2,930 1,519 92.9 

Network TV . . . . . . . . . . . . . . . .38,530 48,574 -20.7 

Spot TV . . . . . . . . . . . . . . . . . . .12,630 8,442 49.6 

Syndicated TV . . . . . . . . . . . . . .30,574 29,414 3.9 


Network radio . . . . . . . . . . . . . . .1,364 2,121 -35.7 


Internet . . . . . . . . . . . . . . . . . . . .1,640 692 136.9 



Total . . . . . . . . . . . . . . . . . . . . .812,110 749,433 8.4 


Hanes apparel . . . . . . . . . . . . . .42,100 27,626 52.4 

Hillshire Farm meats . . . . . . . .23,055 9,343 146.8 

Ball Park hot dogs . . . . . . . . . . .22,795 30,259 -24.7 

Jimmy Dean meats . . . . . . . . . .18,702 6,877 172.0 

Sara Lee foods . . . . . . . . . . . . . .13,035 26,267 -50.4 

Playtex apparel . . . . . . . . . . . . .12,243 16,581 -26.2 



Sales . . . . . . . . . . . . . . . . . . . . . .$17,747 $17,511 1.3 

Earnings . . . . . . . . . . . . . . . . . . . .2,266 1,222 85.4 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .10,131 9,979 1.5 


Foods . . . . . . . . . . . . . . . . . . . . . .5,088 5,249 -3.1 

Beverages . . . . . . . . . . . . . . . . . .2,827 2,527 11.9 

Household prods . . . . . . . . . . . . .2,154 2,095 2.8 

Intimates/underwear . . . . . . . . .7,598 7,444 2.1 

Headquarters 

Sara Lee Corp./3 First National Plaza, Chicago, Ill. 60602- 

4260/Phone: (312) 726-2600. 


Corporate: C. Steven McMillan, chmn & CEO; Robert Fellows, 

VP-brand equity devel. 

Sara Lee Bakery: 8400 Maryland Ave., St. Louis, Mo. 

63105/Phone: (314) 259-7000. Barry Beracha, CEO; Peter Reiner, sr 

VP-mktg & research & devel; Gary Jensen, VP-mktg. 

Colonial, Earthgrains, Grants Farm, Iron Kids, Rainbo, Sara Lee: 

Publicis, Dallas. Susan Scott, sr principal, mgmt super; Susan 

Eberhart, sr principal, media dir. 

Media buying, Sara Lee: Starcom, Chicago. Natalie Conway, 

media dir. 

Sara Lee Coffee & Tea North America: 500 Mamaronek Ave., 

Harrison, N.Y. 10528/Phone: (212) 532-0300. Stan Greanias, Vp-corp 

& CEO-Coffee & Tea N. Amer.; Randy Zeno, VP-mktg retail div; 

Sylvia Wulf, VP-mktg food service div. 

Chase & Sanborn, Chock full o’ Nuts, Hills Bros, MJB: Christy 

MacDougall Mitchell, New York. Judy Gilbert, pres. 

Superior: Campbell Mithun, Chicago. Maggie Reynolds, acct 

super. 

Media svcs, Chase & Sanborn, Chock full o’ Nuts, Hills Bros: 

Starcom, Chicago. Deb Medsker, VP, media dir. 

Sara Lee Household & Body Care USA: 707 Eagleview Blvd., 

Exton, Pa. 19341/Phone: (610) 321-1220. Euan Venters, pres; Patricia 

L. McMartin, VP-mktg. 


Ambi-Pur, Behold, Endust, Kiwi Shoe Care, Ty-D-Bol: Grey 

Worldwide, New York. Ken Levy, exec VP. 

Media svcs: Starcom, Chicago. Deb Medsker, VP, media dir; 

Natalie Conway, media dir. 

Sara Lee Intimates & Underwear: 1000 E. Hanes Mill Rd., 

Winston-Salem, N.C. 27105/Phone: (336) 519-8080. Cary McMillan, 

exec VP-Sara Lee & CEO-Sara Lee Intimates & Underwear; Bob 

Scott, VP-mktg Hanes, Hanes Her Way & Just My Size; Jennifer 

Armstrong, VP-mktg Bali, Barely There & Wonderbra; Howard 

Upchurch, VP-mktg L’eggs & Hanes Hosiery; Fran Braun, VPmktg 

Playtex; John Ceneviva, VP-mktg Sara Lee socks; Sidney 

Falken, sr VP-mktg Sara Lee underwear; Meg Marion, VP-mktg 

Hanes Beefy-T; Tracey Goodwin, VP, gm-Hanes Her Way & 

Lovable Bras; Larry French, mktg dir-Champion; Heather Stefani, 

mktg dir-Champion Jogbra; Shelley Rider, VP-mktg Sara Lee 

Casualwear. 

Bali, Barely There, Wonderbra: Shahid & Co., New York. Sam 

Shahid, pres. 

Champion, Champion Jogbra, L’eggs, Hanes Silk Reflections: — 

Agencies assigned on a project basis. 

Playtex Apparel: Kraftworks, New York. Neal Kraft, pres. 

Just My Size: Temerlin-McClain, Dallas. Malcolm Mace, exec 

VP. 

Hanes, Hanes Her Way, Hanes Sport, HanesWear, Hanes 

ShowToons: Martin Agency, Richmond, Va. John Adams, chmn 

& CEO; Bruce Kelley, vice chmn. 

Donna Karan hosiery: In-house. 

Hanes Beefy-T, Lovable: Henderson Tyner, Winston-Salem, 

N.C. Hayes Henderson, pres. 

Media buying: Starcom, Chicago. Natalie Conway, media dir. 

Sara Lee Packaged Meats: 1051 Carver Rd., Cincinnati, Ohio 

45242/Phone: (513) 936-2000. Bill Geoppinger, CEO-Sara Lee foods 

ww; Bob Kopriva, CEO-Sara Lee foods U.S.A; Greg Sykes, pres- 

Sara Lee foods retail; Earnestine Benford, VP-mktg Ball Park; 

Carolyn Wise, VP-mktg Jimmy Dean; Chris Haller, VP-mktg, 

Hillshire Farm, Kahns & Bryan Foods. 

Ball Park, Best Kosher, Jimmy Dean, King Cotton, Rudy’s Farm, 

State Fair: Leo Burnett USA, Chicago. Patty Bloomfield, sr VP, 

acct dir. 

Bryan Foods, Sara Lee Deli Meats: PGC Advertising, Dallas. 

Tony Dammicci, principal ptnr. 

Galileo: Grey Worldwide, San Francisco. Richard Popko, sr VPmgmt 

rep. 

Hillshire Farm, Kahn’s: Euro RSCG Tatham & Partners, 

Chicago. Gary Epstein, pres; Pam Crain, dir-food/petfood/grocery 

categories; Susanne Champ, acct super; Cindy Stockwell, cat 

media dir-food/grocery categories. 

Media plng, Ball Park, Best Kosher, Jimmy Dean, King Cotton, 

Rudy’s Farm, State Fair: Starcom, Chicago. Deb Medsker, VP, 

media dir. 

Media buying, Ball Park, Hillshire Farm, Jimmy Dean, Kahn’s, 

Sara Lee meats: Starcom, Chicago. Natalie Conway, VP & media 

dir. 

Media buying, Bryan foods: SpotPlus, Dallas. Jennie Fuller, 

media dir; Michelle Garland, buying super. 

Hispanic adv, Ball Park, Jimmy Dean: Lapiz, Chicago. Delores 

Kunda, sr VP, pres-Lapiz.


29 SBC Communications 



Magazine . . . . . . . . . . . . . . . . .$13,527 $3,901 246.7 


Newspaper . . . . . . . . . . . . . . . . .211,516 211,545 0.0 


Outdoor . . . . . . . . . . . . . . . . . . . .14,749 10,377 42.1 

Network TV . . . . . . . . . . . . . . . .86,485 9,223 837.7 

Spot TV . . . . . . . . . . . . . . . . . . .119,060 146,114 -18.5 





Internet . . . . . . . . . . . . . . . . . . . .7,990 3,928 103.4 

Yellow Pages . . . . . . . . . . . . . . . .7,900 0 NA 



Total . . . . . . . . . . . . . . . . . . . .943,076 792,745 19.0 


Cingular wireless phone svc . . .411,370 3,077 13267.9 

SBC communications . . . . . . . . .44,118 14,854 197.0 

Southwestern Bell telephone . .32,987 89,873 -63.3 

Pacific Bell telecom . . . . . . . . . .28,772 142,745 -79.8 

Ameritech telecom . . . . . . . . . .10,435 84,088 -87.6 



Sales . . . . . . . . . . . . . . . . . . . .$45,908 $51,374 -10.6 

Earnings . . . . . . . . . . . . . . . . . . . .7,242 7,967 -9.1 


Landline local service . . . . . . .22,099 19,432 13.7 

Network access . . . . . . . . . . . . .10,427 10,094 3.3 

Other . . . . . . . . . . . . . . . . . . . . . .6,388 6,403 -0.2 

Wireless subscriber . . . . . . . . . .4,945 5,851 -15.5 

Directory advertising . . . . . . . . .4,439 4,266 4.1 

Long distance service . . . . . . . . .3,178 3,485 -8.8 

Headquarters 

SBC Communications/175 E. Houston St., San Antonio, Texas 

78205/Phone: (210) 821-4105. 

Notes 

SBC’s financial data exclude Cingular, its 60/40 joint venture with 

BellSouth, however, this wireless unit is included in the ad totals 

because of SBC’s dominant ownership. 


Corporate: Edward E. Whitacre, Jr., chmn & CEO; William M. 

Daley, pres; Linda Mills, sr exec VP-corp comms; Charlene Lake, 

VP-adv; Tom Moudry, VP & sr creative dir. 

Ameritech, Pacific Bell, Nevada Bell, SNET, Southwestern Bell, 

consumer, brand adv: Goodby, Silverstein & Partners, San 

Francisco. John Elder, acct dir. 

Business to business adv: Rodgers-Townsend, St. Louis. Gary 

Shipper, acct dir. 

Direct mktg: Rapp Collins Worldwide, Dallas. Greg Banks, relationship 

mg. 

Media buying, consumer adv: GSD&M, Austin, Texas. Mary 

Honan, media dir. 

Hispanic adv: LatinWorks Marketing, Austin, Texas. Alejandro 

Ruelas, mg ptnr. 

Sports mktg: The Marketing Arm, Dallas. Chris Smith, ptnr. 

Cingular Wireless: 5565 Glenridge Connector, Atlanta, Ga. 

30342/Phone: (404) 236-6000. Stephen Carter, CEO; Virginia Vann, 

chief mktg officer; Darryl W. Evans, VP-adv; Vance Overbey, exec 

dir-adv. 

BBDO Worldwide, Atlanta & New York. Chris Hall, pres & 

CEO, BBDO South; Rob Cherof, exec VP-mg dir. 

Hispanic adv: Vidal Partnership, New York. Sandra Alfaro, acct 

dir; Nicole Chamblin, acct exec. 

Direct mktg: Targetbase, Irving, Texas. David Scholes, pres & 

CEO. 

62 Schering-Plough Corp. 



Magazine . . . . . . . . . . . . . . . . .$42,655 $56,601 -24.6 


Newspaper . . . . . . . . . . . . . . . . . .1,954 374 422.7 


Outdoor . . . . . . . . . . . . . . . . . . . . . . .45 1,619 -97.2 

Network TV . . . . . . . . . . . . . . . .117,949 115,929 1.7 

Spot TV . . . . . . . . . . . . . . . . . . .10,382 9,047 14.8 

Syndicated TV . . . . . . . . . . . . . . .2,130 4,094 -48.0 


Network radio . . . . . . . . . . . . . . . .2,261 10,617 -78.7 


Internet . . . . . . . . . . . . . . . . . . . . .1,832 2,998 -38.9 



Total . . . . . . . . . . . . . . . . . . . .497,760 520,232 -4.3 


Claritin allergy Rx . . . . . . . . . . .86,730 113,878 -23.8 

Dr. Scholl’s footcare products . . .41,769 38,322 9.0 

Nasonex allergy Rx . . . . . . . . . .41,663 53,237 -21.7 

Coppertone suncare products . . .11,578 5,014 130.9 



Sales . . . . . . . . . . . . . . . . . . . . .$9,802 $9,815 -0.1 

Earnings . . . . . . . . . . . . . . . . . . . .1,943 2,423 -19.8 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .6,001 6,299 -4.7 



Pharmaceutical products . . . . .8,346 7,718 8.1 

Healthcare products . . . . . . . . . .1,469 1,398 5.1 

Headquarters 

Schering-Plough Corp./2000 Galloping Hill Rd., Kenilworth, N.J. 

07033/Phone: (908) 298-4000. 


Corporate: Richard Jay Kogan, chmn & CEO. 


Schering Laboratories: 2000 Galloping Hill Rd., Kenilworth, N.J. 

07033/Phone: (908) 298-4000. Richard Jay Kogan, chmn-CEO. 

Claritin: CommonHealth, Parsippany, N.J. Matt Giegerich, pres 

& CEO. 

Nasonex (prof ): Beacon Healthcare, Bridgewater, N.J. John 

Puglisi, CEO; Tim Millas, creative dir. 

Nasonex (DTC): Alchemy, New York. Rich Pounder, pres & 

CEO; Elliott Dorfman, exec VP. 

Media svcs: Zenith Media Services, New York. Richard 

Hamilton, CEO; JoAnn Accarino, VP-assoc comms dir.


Schering-Plough Healthcare Products Division: 3 Connell Dr., 

Berkeley Heights, N.J. 07922/Phone: (908) 679-1640. Mark Kirn, 

pres; Steven LaMonte, sr VP-mktg. 

Afrin, Chlor-Trimetron, Coppertone, Coricidin, Correctol, Digel, 

Drixoral, Dr. Scholl’s, Lotrimin Ultra, Solarcaine, Tinactin, 

Waterbabies: Euro RSCG MVBMS & Partners, New York. Denis 

Glennon, acct dir. 

Bain de Soleil: Brand Architecture International, New York. 

Louise Fischer, grp acct dir. 

Media plng: Media Planning Group, New York. Chris Meringola, 

assoc mg dir. 

Media buying: Zenith Media Services, New York. Richard 

Hamilton, CEO; JoAnn Accarino, VP-assoc comms dir. 

12 Sears, Roebuck & Co. 



Magazine . . . . . . . . . . . . . . . . .$39,838 $30,529 30.5 


Newspaper . . . . . . . . . . . . . . . .155,585 202,794 -23.3 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,106 813 36.0 

Network TV . . . . . . . . . . . . . . .210,495 183,611 14.6 

Spot TV . . . . . . . . . . . . . . . . . . .59,456 57,189 4.0 

Syndicated TV . . . . . . . . . . . . . . .61,415 56,974 7.8 


Network radio . . . . . . . . . . . . . . .16,811 18,010 -6.7 


Internet . . . . . . . . . . . . . . . . . . . .8,977 5,759 55.9 

Yellow Pages . . . . . . . . . . . . . . .17,400 19,957 -12.8 



Total . . . . . . . . . . . . . . . . . . .1,480,148 1,468,202 .8 


Sears stores . . . . . . . . . . . . . . .511,467 492,119 3.9 

Kenmore appliances . . . . . . . . .43,456 63,380 -31.4 

Craftsman tools . . . . . . . . . . . .26,939 24,674 9.2 

Homelife furniture store . . . . . .15,715 19,624 -19.9 

Great indoors store . . . . . . . . . .13,723 3,321 313.2 



Sales . . . . . . . . . . . . . . . . . . . . .$41,078 $40,937 0.3 

Earnings . . . . . . . . . . . . . . . . . . . . .735 1,343 -45.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .36,753 36,655 0.3 



Retail . . . . . . . . . . . . . . . . . . . . . .29,743 28,706 3.6 

International . . . . . . . . . . . . . . . .4,282 3,894 10.0 

Credit . . . . . . . . . . . . . . . . . . . . . . .4,114 4,085 0.7 

Services . . . . . . . . . . . . . . . . . . . .2,798 2,799 0.0 

Headquarters 

Sears, Roebuck & Co./3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. 


Corporate: Alan J. Lacy, chmn, pres & CEO. 

Sears, Roebuck & Co.: 3333 Beverly Rd., Hoffman Estates, Ill. 

60179/Phone: (847) 286-2500. David W. Selby, sr VP-mktg; Rebecca 


J. Case, VP-adv & creative svcs. 

Craftsman, Die Hard, Kenmore, National Tire & Battery, event 

marketing, home appliances & electronics, hardware, Tool 

Territory, Sears Auto Centers, Orchard Supply Hardware, Sears 

Hardware: Ogilvy & Mather Worldwide, Chicago. Linda 

Garrison, mg dir. 

Sears brand, women’s, men’s and kid’s apparel, credit, home 

services, The Great Indoors: Y&R Advertising, Chicago and New 

York. Kary McIlwaine, pres-Y&R Chicago. 

Media svcs: MindShare, New York & Chicago. Kathleen 

Brookbanks, mg dir; Erin Collins, grp plng dir. 

Asian-American adv: Kang & Lee, Los Angeles & New York. 

Saul Gitlin, VP-strategic mktg svcs. 

African-American adv, targeted media buying projects: Burrell 

Communications Group, Chicago. Pam Kelly, VP & client svc dir. 

Hispanic adv: Mendoza, Dillon & Asociados, Newport Beach, 

Calif. Ingrid Otero-Smart, exec VP-client svcs. 

Media planning & buying-Hispanic print & bdcast: Bravo 

Group, New York. Daisy Exposito, pres. 

Newspaper buying: Newspaper Services of America, Chicago. 

Scott Harding, CEO. 

African-American newspaper planning & buying: Circulation 

Experti, New York. Garrison Jackson, pres & CEO. 

Directory adv buying: TMP Worldwide, Chicago. Stuart 

McKelvey, CEO. 

16 Sony Corp. 



Magazine . . . . . . . . . . . . . . . . .$72,001 $92,493 -22.2 


Newspaper . . . . . . . . . . . . . . . . .77,334 87,378 -11.5 


Outdoor . . . . . . . . . . . . . . . . . . . .9,734 5,290 84.0 

Network TV . . . . . . . . . . . . . . .204,957 154,207 32.9 

Spot TV . . . . . . . . . . . . . . . . . . .68,610 63,626 7.8 

Syndicated TV . . . . . . . . . . . . . .43,146 32,467 32.9 


Network radio . . . . . . . . . . . . . . .2,190 1,178 85.8 


Internet . . . . . . . . . . . . . . . . . . . .9,700 8,441 14.9 



Total . . . . . . . . . . . . . . . . . . .1,310,109 1,200,926 9.1 


Sony pictures . . . . . . . . . . . . . .371,610 331,563 12.1 

Sony electronics . . . . . . . . . . .184,986 201,318 -8.1 

989 video games . . . . . . . . . . .24,252 14,570 66.5 

Videos . . . . . . . . . . . . . . . . . . . . . .16,421 16,268 0.9 



Sales . . . . . . . . . . . . . . . . . . . .$58,778 $63,906 -8.0 

Earnings . . . . . . . . . . . . . . . . . . . . . .127 157 -19.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .21,966 21,673 1.4 



Other . . . . . . . . . . . . . . . . . . . . . . .3,241 2,891 12.1 

Electronics . . . . . . . . . . . . . . . . .44,191 38,007 16.3 

Music . . . . . . . . . . . . . . . . . . . . . .4,897 5,761 -15.0 

Games . . . . . . . . . . . . . . . . . . . . .5,287 5,463 -3.2



Pictures . . . . . . . . . . . . . . . . . . . .4,442 4,263 4.2 

Insurance . . . . . . . . . . . . . . . . . . .3,415 3,294 3.7 

Headquarters 

Sony Corp./6-7-35 Kitashinagawa, Shinagawa-ku, Tokyo, Japan 

141-0001/Phone: 81-3-5448-2111. 

Sony Corp. of America/550 Madison Ave., New York, N.Y. 

10022/Phone: (212) 833-6800. 

Notes 

Sony and AOL Time Warner are selling their Columbia House 

Co. joint venture to the Blackstone Group. The deal is expected 

to close this June. Sony and AOL Time Warner will each retain 

7.5% stakes in Columbia House. Sony also announced in February 

that it will up its current 61% stake in its AIWA Co. subsidiary 

to 100% on Oct. 1. 


Corporate: Nobuyuki Idei, chmn & CEO-Sony Corp.; Howard 

Stringer, chmn & CEO-Sony Corp. of America. 

Y&R Advertising, New York. Dave Allen, sr VP & acct dir. 

AIWA America: 800 Corporate Dr., Mahwah, N.J. 07430/Phone: 

(201) 512-3600. Jim Palumbo, pres & CEO; Eileen Toomey, gmmktg. 


Sony Computer Entertainment America: 919 E. Hillsdale Blvd., 

2nd Fl., Foster City, Calif. 94404/Phone: (650) 655-8000. Kazuo 

Hirai, pres & chief operating officer; Andrew House, sr VP; Ami 

Blaire, dir-prod mktg. 

PlayStation, PlayStation2, 989 Sports: TBWA/Chiat/Day, Los 

Angeles. Mike Rose, media dir; Grace Kao, acct dir. 

Sony Electronics: 1 Sony Dr., Park Ridge, N.J. 07656/Phone: 

(201) 930-1000. Fujio Nishida, pres & chief operating officer; T. 

Scott Edwards, cons segment mktg officer; Ken Dice, sr VP-cons 

segment mktg div. 

Cons products, computer products: Y&R Advertising, New 

York. John Partilla, mg ptnr. 

Media svcs: Universal McCann, New York. Sean Cunningham, 

mg dir. 

Sony Ericsson Mobile Communications: 7001 Development Dr., 

P.O. Box 13969, Research Triangle Park, N.C. 27709/Phone: (919) 

472-7000. Bo Larsson, corp VP & gm-N. Amer.. 

No agency. 

Sony Music Entertainment: 550 Madison Ave., New York, N.Y. 

10022/Phone: (212) 833-8000. Columbia Records: David Santaniello, 

VP-special mktg; Epic Records: Lori Lambert, VP-strat mktg; 

Steve Einczig, sr VP-special projects mktg, west coast; Sony 

Classical: Lisa Stevens, sr VP-mktg; Sony Music: Adam Owett, sr 

VP-creative svcs; Amy Strauss, VP-strategic mktg; Sony Music 

Distribution: Larry Hicks, sr 

Columbia Records Group, Epic Records Group, Sony Classical: 

Gotham Advertising (in-house), New York. Susan Dempsey, sr 

dir-adv, Gotham; Yvonne Ericson, VP-media, Gotham. 

Media svcs: Universal McCann, New York. Sean Cunningham, 

mg dir. 


Sony Pictures Entertainment: 10202 W. Washington Blvd., 

Culver City, Calif. 90232/Phone: (310) 244-4000. John Calley, chmn 

& CEO; Robert Levin, pres-ww mktg, Sony Pictures 

Entertainment; Cherie Crane, sr VP-media adv, Columbia 

Pictures; Cheryl Lodinger, sr VP-domestic mktg, Columbia 

TriStar Home Video. 

McCann-Erickson Worldwide, Los Angeles. George Hayes, diraccts. 

20 Sprint Corp. 



Magazine . . . . . . . . . . . . . . . . . .$21,901 $19,000 15.3 


Newspaper . . . . . . . . . . . . . . . .182,753 154,851 18.0 


Outdoor . . . . . . . . . . . . . . . . . . . .4,389 4,711 -6.8 

Network TV . . . . . . . . . . . . . . .236,971 239,586 -1.1 

Spot TV . . . . . . . . . . . . . . . . . . . .53,157 92,609 -42.6 

Syndicated TV . . . . . . . . . . . . . . . .922 1,234 -25.3 


Network radio . . . . . . . . . . . . . . . . . . .0 1,088 NA 


Internet . . . . . . . . . . . . . . . . . . . .5,576 5,454 2.2 



Total . . . . . . . . . . . . . . . . . . .1,160,063 1,237,384 -6.2 


Sprint telecommunications . .620,356 644,813 -3.8 



Sales . . . . . . . . . . . . . . . . . . . . .$26,071 $23,613 10.4 

Earnings . . . . . . . . . . . . . . . . . . . .-1,401 93 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .25,000 22,400 11.6 


Global markets . . . . . . . . . . . . . .10,528 10,308 2.1 

PCS Group . . . . . . . . . . . . . . . . . .6,341 3,373 88.0 

Local division . . . . . . . . . . . . . . . .6,155 5,958 3.3 

Product dist & delivery . . . . . . . .1,936 1,758 10.1 

Headquarters 

Sprint Corp./6200 Sprint Pkwy., Overland Park, Kan. 

66251/Phone: (913) 624-3000. 


Corporate: William T. Esrey, chmn & CEO; Ronald T. LeMay, 

pres & chief operating officer; Ed Mattix, sr VP-public affairs & 

brand mgmt; Rondi Furgason, dir-brands & media. 

Creative, media plng & buying: D’Arcy BOS Group, New York. 

Elizabeth Gildersleeve, exec VP-global client mg dir. 

Bdcast media buying: Universal McCann, New York. Donna 

Wolfe, exec VP-dir of bdcast. 

Telephone directory adv: Saatchi & Saatchi, Fairport, N.Y. 

Debbie Jacob, acct dir. 

Local Telephone Division: 6200 Sprint Pkwy., Overland Park, 

Kan. 66251/Phone: (913) 624-3000. Stephen Carter, VP-cons mktg. 

McCann-Erickson Worldwide, New York. Lori Senecal, dir-acct 

mgmt. 

Creative, media svcs: NKH&W, Kansas City, Mo. Jennifer 

Bowlen, mgmt super; Sheree Johnson, sr VP-dir of media svcs.


Mass Markets Organization: 6200 Sprint Pkwy., Overland Park, 

Kan. 66251/Phone: (913) 624-3000. Harry Campbell, pres; Daniel 

Alcazar, asst VP-mktg; Cindy Rock, asst VP-sales. 

Cons affinity mktg creative: NKH&W, Kansas City, Mo. 

Jennifer Bowlen, acct super. 

Cons mktg creative: Callahan Creek, Lawrence, Kan. Troy 

Griepentrog, acct super. 

Media svcs: MRM Partners, New York. Tea Romano, exec VP & 

grp dir. 

Creative, incentive, promo, Sprint Pre-Paid: Geile-Rexford, St. 

Louis. Timothy Leon, exec VP. 

Sprint PCS: 6200 Sprint Pkwy., Overland Park, Kan. 

66251/Phone: (913) 624-3000. Chuck Levine, pres. 

Publicis & Hal Riney, San Francisco. James Gassel, sr VP. 

Co-op adv: Advertising Checking Bureau, New York. John 

Portelli, VP. 

Direct, retail comms & promo: DraftWorldwide, Chicago. Greg 

Chadwell, exec VP & mg dir; Thyra DiCicco, VP & acct dir. 

Direct mktg: Modem Media, San Francisco. Nadine Leonard, 

strategic lead. 

Hispanic adv: BVK-Meka, Miami. Manuel Machado, mg officer. 

Hispanic adv: Foote, Cone & Belding Worldwide, Caparra, 

Puerto Rico. Carmen Cedre, VP & gm. 

Interactive: Organic, San Francisco. Janna Greenberg, dir-mktg 

strategy. 

Retail comms: Design Continuum, Boston. Thomas Feeheley, 

VP-prog devel. 

Retail comms: Two West, Kansas City, Mo. Ethan Whitehall, 

pres. 

91 State Farm Mutual 

Automobile Insurance 



Magazine . . . . . . . . . . . . . . . . .$67,099 $38,237 75.5 

Sunday magazine . . . . . . . . . . . . .5,321 875 508.3 

Newspaper . . . . . . . . . . . . . . . . .15,069 5,877 156.4 


Outdoor . . . . . . . . . . . . . . . . . . . .6,103 3,069 98.9 

Network TV . . . . . . . . . . . . . . . .79,996 50,586 58.1 

Spot TV . . . . . . . . . . . . . . . . . . . .5,436 5,145 5.7 

Syndicated TV . . . . . . . . . . . . . . .2,425 852 184.5 


Network radio . . . . . . . . . . . . . .10,899 4,847 124.9 


Internet . . . . . . . . . . . . . . . . . . .13,508 8,250 63.7 

Yellow Pages . . . . . . . . . . . . . . .26,000 20,000 30.0 



Total . . . . . . . . . . . . . . . . . . . .291,757 298,145 -2.1 


State Farm insurance . . . . . . .229,074 125,915 81.9 



Sales . . . . . . . . . . . . . . . . . . . .$46,700 $47,863 -2.4 

Earnings . . . . . . . . . . . . . . . . . . .-5,000 408 NA 

Headquarters 

State Farm Mutual Automobile Insurance/1 State Farm Plaza, 

Bloomington, Ill. 61710/Phone: (309) 766-2311. 



Corporate: Edward B. Rust Jr., chmn & CEO; Vincent Trosino, 

pres & chief operating officer; Charles Wright, sr exec VP-chief 

agency & mktg officer; Jack Weekes, VP-mktg. 

DDB Worldwide, Chicago. Patty Winegar, sr VP-grp acct dir. 

Hispanic adv: Del Rivero Messianu, Coral Gables, Fla. Angela 

Battistini, acct dir. 

African-American adv: Spike DDB, New York. Roy Smith, acct 

dir. 

Asian-American adv: InterTREND Communications, Torrance, 

Calif. Wade Guang, mg super; Rita Chang, acct super. 

30 Target Corp. 



Magazine . . . . . . . . . . . . . . . . .$55,503 $47,113 17.8 


Newspaper . . . . . . . . . . . . . . . .190,562 211,879 -10.1 


Outdoor . . . . . . . . . . . . . . . . . . . .2,240 845 165.0 

Network TV . . . . . . . . . . . . . . . . .91,371 88,122 3.7 

Spot TV . . . . . . . . . . . . . . . . . . . .72,291 80,816 -10.5 

Syndicated TV . . . . . . . . . . . . . . .2,381 3,777 -37.0 


Network radio . . . . . . . . . . . . . . . .1,297 497 160.9 


Internet . . . . . . . . . . . . . . . . . . . . .6,165 407 1413.2 



Total . . . . . . . . . . . . . . . . . . . .925,675 827,436 11.9 


Target stores . . . . . . . . . . . . . . .313,374 311,441 0.6 

Mervyn’s stores . . . . . . . . . . . .102,683 118,178 -13.1 

Marshall Field’s stores . . . . . . . .49,731 49,795 -0.1 



Sales . . . . . . . . . . . . . . . . . . . .$39,888 $36,903 8.1 

Earnings . . . . . . . . . . . . . . . . . . . .1,368 1,264 8.2 


Target . . . . . . . . . . . . . . . . . . . . .29,278 26,080 12.3 

Mervyn’s . . . . . . . . . . . . . . . . . . . .4,152 4,099 1.3 

Marshall Field’s . . . . . . . . . . . . . . .3,011 3,074 -2.0 

Headquarters 

Target Corp./1000 Nicollet Mall, Minneapolis, Minn. 55403/Phone: 

(612) 304-6073. 


Corporate: Robert Ulrich, chmn & CEO; Michael Francis, sr VPmktg. 

Department Store Division: 700 on the Mall, Minneapolis, Minn. 

55402/Phone: (612) 375-2200. Katie Erickson, VP-mktg & visual. 

Arnold Worldwide, Boston. Jerrie Van Gelder, exec VP-grp acct 

dir; Denise Rosenblum, sr VP & mgmt super. 

Media svcs: Haworth Marketing & Media, Minneapolis. Gary 

Tobey, CEO. 

Mervyn’s: 22301 Foothill Blvd., Hayward, Calif. 94541/Phone: 

(510) 727-3000. Frank Castiglione, VP-mktg; Lee Walker, creative 

dir. 

In-house.



Tobey, CEO. 

Target Stores: 1000 Nicollet Mall, Minneapolis, Minn. 

55403/Phone: (612) 696-6064. Michael Francis, sr VP-mktg; Eric 

Erickson, creative dir. 

Fame, Minneapolis. Tina Wilcox, pres. 

Peterson Milla Hooks, Minneapolis. Betsy Treinen, acct super. 


Tobey, CEO. 

14 Toyota Motor Corp. 



Magazine . . . . . . . . . . . . . . . .$199,289 $194,826 2.3 


Newspaper . . . . . . . . . . . . . . . . .26,168 20,315 28.8 


Outdoor . . . . . . . . . . . . . . . . . . . .9,414 6,929 35.9 

Network TV . . . . . . . . . . . . . . .197,008 241,587 -18.5 

Spot TV . . . . . . . . . . . . . . . . . .201,628 225,670 -10.7 

Syndicated TV . . . . . . . . . . . . . . . .1,211 1,299 -6.8 


Network radio . . . . . . . . . . . . . . . .943 53 NA 

National spot radio . . . . . . . . . . . . .767 1,157 -33.7 

Internet . . . . . . . . . . . . . . . . . . .13,880 10,341 34.2 



Total . . . . . . . . . . . . . . . . . . .1,399,135 1,290,656 8.4 


Toyota vehicles . . . . . . . . . . . .568,252 605,646 -6.2 

Lexus vehicles . . . . . . . . . . . . .187,264 183,919 1.8 



Sales . . . . . . . . . . . . . . . . . . . .$125,790 $125,626 0.1 

Earnings . . . . . . . . . . . . . . . . . . . .5,128 4,410 16.3 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .46,529 44,924 3.6 



Automotive . . . . . . . . . . . . . . . .106,211 100,081 6.1 

Financial svcs . . . . . . . . . . . . . . . .5,174 4,817 7.4 

Headquarters 

Toyota Motor Corp./1 Toyota-cho, Toyota City, Aichi Prefecture, 

Japan 471-71/Phone: 81-565-28-2121. 

Toyota Motor Sales USA/19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 468-4000. 

Notes 

Toyota announced in 2002 the creation of a new, U.S.-only, youthoriented 

brand to be called Scion. The brand will launch in 2003, 

selling first in California, before being rolled out to other regions. 

Four unnamed agencies are reportedly vying for the Scion 

account, to be awarded later this year. In November of 2001 

Toyota named Burrell Communications Group, Chicago, as its 

first African-American agency of record. 


Corporate: Fujio Cho, pres-Toyota Motor Corp.; Yoshimi Inaba, 


pres & CEO-Toyota MotorSales USA; James E. Press, exec VP & 

chief operating officer-Toyota MotorSales USA. 

Oasis Advertising, New York. Paul Bernasconi, ptnr & creative 

dir. 

Lexus Division: 19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 328-2075. Denny Clements, grp VP & gm; Tony 

Fujita, VP-svc, parts & customer satisfaction; Michael Wells, VP 

& mktg mgr; Robert Maling, VP-sls & dealer devel; Robin Pisz, 

natl interactive mktg mgr; Lynda Eguchi, media mgr; Barry Jay, 

creative mgr. 

Team One, El Segundo, Calif. Brian Sheehan, co-chmn & CEO; 

Tom Cordner, co-chmn & creative dir; Cheryl Mordini, mgmt dir. 

Hispanic adv: Conill Advertising, Torrance, Calif. Nancy 

Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, 

acct super. 

Toyota Division: 19001 S. Western Ave., Torrance, Calif. 

90509/Phone: (310) 468-4000. Donald V. Esmond, grp VP & gm; 

Steve Sturm, VP-mktg; Alan H. DeCarr, VP-sls; James Lentz, VP- 

Scion; Scott Grant, natl adv mgr; Steve Jett, natl car adv mgr; 

Kevin Higgins, natl truck adv mgr; Larry Distler, natl direct 

comms mgr. 

Saatchi & Saatchi, Torrance, Calif. Scott Gilbert, pres & CEO; 

Bill Gordon, car acct dir; Liz Silvi, truck acct dir; Mark Bilfield, 

dir-integrated mktg. 


Chicago. Ella Britton, VP & acct dir. 

Hispanic adv: Conill Advertising, Torrance, Calif. Nancy 

Pendas-Smith, pres-client svcs; Ric Din, acct dir; Neil Baltodano, 

acct super-trucks & suvs; Teri Quinones, acct super-cars. 

11 Unilever 



Magazine . . . . . . . . . . . . . . . . .$113,920 $117,970 -3.4 


Newspaper . . . . . . . . . . . . . . . . . . .386 839 -54.0 


Outdoor . . . . . . . . . . . . . . . . . . . . .1,731 601 188.2 

Network TV . . . . . . . . . . . . . . .270,778 308,021 -12.1 

Spot TV . . . . . . . . . . . . . . . . . . .22,400 57,644 -61.1 

Syndicated TV . . . . . . . . . . . . .65,659 93,688 -29.9 


Network radio . . . . . . . . . . . . . . . .1,313 99 NA 


Internet . . . . . . . . . . . . . . . . . . . .8,893 7,622 16.7 



Total . . . . . . . . . . . . . . . . . .1,483,570 1,523,385 -2.6 


Slim-Fast & Ultra Slim-Fast pdts .108,311 106,060 2.1 

Dove skin care & deodorant . . .93,184 84,965 9.7 

Lipton teas & foods . . . . . . . . . .52,417 66,695 -21.4 

Thermasilk haircare . . . . . . . . .32,503 31,722 2.5 

Salon Selectives haircare . . . .24,828 19,635 26.4 

Wisk laundry detergents . . . . .23,367 15,243 53.3 

Caress skincare . . . . . . . . . . . . .21,400 38,248 -44.1 

Ragu pasta meals & sauces . . .19,654 138 NA 

Suave haircare . . . . . . . . . . . . . .17,301 15,105 14.5 

Lever 2000 wipes & soap . . . . .16,722 19,646 -14.9 

Wish-Bone salad dressings . . . .15,976 15,235 4.9



Vaseline Intensive Care lotions .15,341 21,011 -27.0 

I Can’t Believe It’s Not Butter . .14,982 9,192 63.0 

Degree stick deodorant . . . . . . .14,272 24,901 -42.7 

Pond’s skincare . . . . . . . . . . . . .12,787 24,596 -48.0 

Breyers ice cream . . . . . . . . . . . .11,993 11,511 4.2 



Sales . . . . . . . . . . . . . . . . . . . . .$46,165 $44,271 4.3 

Earnings . . . . . . . . . . . . . . . . . . . .1,647 1,028 60.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .11,315 9,880 14.5 


Foods . . . . . . . . . . . . . . . . . . . . .22,235 21,536 3.2 

Personal care . . . . . . . . . . . . . . .11,692 11,303 3.4 

Home care & prof cleaning . . . .9,544 9,642 -1.0 

Headquarters 

Unilever/P.O. Box 760, 3000 DK, Rotterdam, Netherlands /Phone: 

31-10-217-4000. 

Unilever/Unilever House, Blackfriars, London, U.K. EC4P 

4BQ/Phone:44-207-822-5252. 

Unilever/390 Park Ave., New York, N.Y. 10022/Phone: (212) 888- 

1260. 

Notes 

Unilever’s Bestfoods in April 2002 said it would sell Mazola cooking 

oil, Argo and Kingsford’s corn starches, Karo and Golden 

Griddle syrups and Henri’s salad dressings to ACH Food Cos., a 

unit of Associated British Foods. The brands were put up for sale 

following Unilever’s acquisition of Bestfoods last year. 


Corporate: Niall FitzGerald, chmn; Antony Burgmans, chmn; 

Brad Simmons, VP-media, U.S.. 

Ben & Jerry’s Homemade: 30 Community Dr., South Burlington, 

Vt. 05403-6828/Phone: (802) 846-1500. Yves Couette, CEO; Walt 

Freese, dir-mktg. 

In-house. 

Good Humor-Breyers: 909 Packerland Dr., Green Bay, Wis. 

54303/Phone: (920) 499-5151. Eric Walsh, pres; Terry Olson, VPmktg. 

Breyers All Natural, Klondike, Popsicle: Ogilvy & Mather 

Worldwide, Chicago. Becky Domke, mgmt super. 

Good Humor: McCann-Erickson Worldwide, New York. Linda 

Luca, sr VP & grp mg dir. 

Home & Personal Care: 33 Benedict Pl., Greenwich, Conn. 

06836/Phone: (203) 661-2000. Charles B. Strauss, pres-Home & 

Personal Care, N. Amer.; Randy Quinn, sr VP-brand devel. 

Lever 2000 bar soap, Lever 2000 body wash, Lever 2000 moisturising 

wipes, Thermasilk shampoos, conditioners & styling aids: 

J. Walter Thompson USA, New York. Stephanie Hancock, sr 

ptnr & mg dir. 

All, Snuggle, Surf, Wisk: Lowe & Partners Worldwide, New 

York. Michael Baer, exec VP & mg dir. 

Caress, Sunlight: BBDO Worldwide, New York. Janet Presley, sr 

VP & acct dir; Catherine Bol, acct super. 


Degree: DDB Worldwide, Chicago. Susan Lulich, acct super. 

Dove, Ponds, Rave, Suave: Ogilvy & Mather Worldwide, New 

York & Chicago. Vivian Rowden, mg ptnr & grp acct dir; 

Maureen Shirreff, sr ptnr & creative dir. 

Q-Tips, Mentadent: Agency in review. 

Vaseline Intensive Care: McCann-Erickson Worldwide, New 

York. Linda Luca, sr VP & grp mg dir; Mary Ann Dalgleish, sr 

VP & mgmt rep. 

Media svcs: MindShare, New York. Mike Styles, AOR dir; 

Nadine McHugh, strategic plng dir; Jill Langan, strategic plng dir. 

Slim-Fast Foods Co.: 777 S. Flagler Dr., West Tower, Ste. 1400, 

West Palm Beach, Fla. 33401/Phone: (561) 833-9920. Mark Covent, 

pres; Joanne Moscato-Hogan, interactive dir. 

Grey Worldwide, New York. Ken Levy, exec VP-acct mgmt. 

Unilever Bestfoods: 800 Sylvan Ave., Englewood Cliffs, N.J. 

07632/Phone: (201) 567-8000. Neil Beckerman, pres; Matt Shattock, 

sr VP & chief operating officer; David Landers, sr VP-sls; Mike 

Bauer, VP & gm-margarines & spreads; Bauke Rouwers, VP & 

gm-savory; John M. Heil, VP-Lawry’s; Lisa Klauser, VP-cons activation; 

Donna Goldfarb, sr dir-cons & mkt insight; Phyllis Joseph, 

sr mgr-comms channel plng. 

Brummel & Brown, Country Crock, Imperial: Stone & Simons, 

Detroit. Douglas Stone, exec VP. 

Hellmann’s/Bestfoods, Wish-Bone: Lowe & Partners 

Worldwide, New York. Michael Baer, exec VP & mg dir. 

I Can’t Believe It’s Not Butter, Skippy peanut butter, Take 

Control: McCann-Erickson Worldwide, New York. Linda Luca, 

sr VP & grp dir. 

Knorr: Agency in review. 

Lawry’s: Dailey & Associates, Los Angeles. Jeanne Case, sr VP. 

Lipton Cold Brew, Lipton Iced Tea Mixes, Lipton Red & Yellow 

Tea Bags, Lipton Specialty Teas, Lipton Brisk Lemonade, Lipton 

Brisk Iced Tea, Matika, Cheese Creations, Chunky Garden Style, 

Old World Style, Ragu Express, Robusto!: J. Walter Thompson 

USA, New York. Stephanie Hancock, sr ptnr & mg dir. 

Lipton soups & prepared meals: Bartle Bogle Hegarty, New 

York. Bruce Winterdon, acct dir. 

Media svcs: MindShare, New York. Mike Styles, AOR dir. 

Unilever Cosmetics International: 725 Fifth Ave., New York, 

N.Y. 10022/Phone: (212) 759-8888. Paulanne Mancuso, pres & CEO; 

Hilary Dart, pres, Calvin Klein Cosmetics; Marisa Thalberg, VPglobal 

adv & production. 

Calvin Klein cosmetics & fragrances: CRK Advertising (inhouse), 

New York. 

83 U.S. dairy 

producers, processors 



Magazine . . . . . . . . . . . . . . . . .$57,527 $58,412 -1.5 


Newspaper . . . . . . . . . . . . . . . . . . . .121 389 -68.9 


Outdoor . . . . . . . . . . . . . . . . . . . .7,302 8,766 -16.7 

Network TV . . . . . . . . . . . . . . . .36,231 35,340 2.5 

Spot TV . . . . . . . . . . . . . . . . . . . .35,118 43,509 -19.3 

Syndicated TV . . . . . . . . . . . . . . .1,486 168 782.4 

Cable TV networks . . . . . . . . . .32,682 32,592 0.3





Internet . . . . . . . . . . . . . . . . . . . . . .582 401 45.3 



Total . . . . . . . . . . . . . . . . . . . .330,374 344,432 -4.1 


Dairy Management . . . . . . . . . .113,955 117,742 -3.2 

Milk Industry Foundation . . . . .48,571 49,613 -2.1 

California Milk Advisory Bd . . . .14,314 16,849 -15.0 

Headquarters 

U.S. dairy producers, processors/Dairy Management Inc., O’Hare 

International Center/10255 W. Higgins Rd., Ste. 900, Rosemont, Ill. 

60018-5616/Phone: (847) 803-2000. 


Corporate: Thomas Gallagher, CEO; Julian Toney, exec VPdomestic 

mktg; Kevin Burkum, VP-cheese mktg; Steve Fauntleroy, 

VP-milk mktg. 

California Milk Advisory Board: 3800 Cornucopia Way/Ste D, 

Modesto, Calif. 95358/Phone: (209) 525-6875. Stan Andre, CEO; 

Nancy Fletcher, VP-comm svcs; Michael Freeman, VP-adv svcs. 

Real California cheese, fluid milk prods, butter, ice cream: 

Deutsch, Los Angeles. Mike Sheldon, exec VP, gm. 

Real California cheese, fluid milk prods, butter, ice cream: 

McCann-Erickson Worldwide, San Francisco. Leila Chism, VP, 

grp media dir. 

Dairy Management: O’Hare International Center, 10255 W. 

Higgins Road, Ste. 900, Rosemont, Ill. 60018-5616/Phone: (847) 

803-2000. 

Cheese creative & media plng: DDB Worldwide, Chicago. 

Denise Delahorne, grp acct dir. 

Cheese retail promo: J. Brown & Associates, Chicago. Fred Graf, 

VP & mgmt super. 

Cheese foodservice: Bozell FoodWorks, Chicago. Maggie 

Reynolds, mgmt super. 

Cheese media buying: Bozell, New York. Lillian Kennedy, media 

dir. 

Dry dairy ingredients: Tucker-Knapp, Schaumburg, Ill. David 

Laurenzo, VP-client svcs. 

Fluid milk creative & media: Bozell, New York. Sal Taibi, sr ptnr 

& acct dir. 

Fluid milk retail promo: Flair Communications Agency, 

Chicago. Allyn Miller, pres; Susan Johnson, acct super. 

REAL seal: In-house. 

National Fluid Milk Processor Promotion Board: 1250 H St. 

N.W., Ste. 950, Washington, D.C. 20005/Phone: (202) 737-0153. Kurt 

Graetzer, CEO; Tom Nagle, VP-mktg; Corinne Schwartz, dirmktg. 

Bozell, New York. Tom Bernardin, pres; Sal Taibi, sr ptnr & acct 

dir; Val Strenk, acct sup. 

Oregon Dairy Products Commission: 10505 S.W. Barbur Blvd., 

Portland, Ore. 97219/Phone: (503) 229-5033. Sheldon Pratt, CEO; 

Michelle Ruby, dir-comms; Margaret Kern, dir-mktg. 

JohnsonSheen Advertising, Portland, Ore. Mark Hett, dir client 

svc. 

Washington Dairy Products Commission: 4201 198th St. S.W., 

Ste. 101, Lynnwood, Wash. 98036/Phone: (425) 672-0687. Steve 

Matzen, gm; Debra French, dairy, nutrition & mktg mgr; Blair 

Thompson, comms mgr. 

Media buying: Media Plus, Seattle. Laurie McManus, media 

buyer. 

Wisconsin Milk Marketing Board: 8418 Excelsior Dr., Madison, 

Wis. 53717/Phone: (608) 836-8820. James Robson, CEO; Ric 

Johnson, sr VP-mktg; Bill Drew, VP-mktg; Kenn Olsen, VP-foodservice 

mktg. 

Foodservice, retail cheese, fluid milk: Stephan & Brady, 

Madison, Wis. Lisa Hartman, sr VP & acct dir. 

24 U.S. Government 



Magazine . . . . . . . . . . . . . . . . . .$87,791 $74,757 17.4 


Newspaper . . . . . . . . . . . . . . . .40,834 35,446 15.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .7,312 7,189 1.7 

Network TV . . . . . . . . . . . . . . . .210,210 281,128 -25.2 

Spot TV . . . . . . . . . . . . . . . . . . .30,435 59,765 -49.1 

Syndicated TV . . . . . . . . . . . . . .22,595 38,121 -40.7 


Network radio . . . . . . . . . . . . . . .17,855 39,625 -54.9 


Internet . . . . . . . . . . . . . . . . . . . .9,567 7,832 22.2 



Total . . . . . . . . . . . . . . . . . .1,056,786 1,261,922 -16.3 


Office of National Drug 

Control Policy . . . . . . . . . . .161,878 114,857 40.9 

U.S. Army . . . . . . . . . . . . . . . . . .97,787 98,445 -0.7 

U.S. Postal Service . . . . . . . . . .79,823 97,438 -18.1 

U.S. Air Force . . . . . . . . . . . . . . .41,693 48,979 -14.9 

Amtrak . . . . . . . . . . . . . . . . . . . .31,238 28,613 9.2 

Dept. of Health & Human Svcs . .22,959 970 2267.2 

U.S. Marines . . . . . . . . . . . . . . . .19,672 23,320 -15.6 

U.S. Navy . . . . . . . . . . . . . . . . . .17,883 30,055 -40.5 

U.S. Armed Forces . . . . . . . . . . .17,549 310 5557.3 

National flood insurance . . . . . .13,047 18,319 -28.8 

Internal Revenue Service . . . . . .11,706 8,761 33.6 

Headquarters 

U.S. Government/Washington, D.C. 



Air National Guard: ANG/DPFR, Ste. 10415, 1411 Jefferson Davis 

Hwy., Arlington, Va. 22202/Phone: (703) 607-3248. Maj. Michael 

Law, chief-recruiting & retention adv. 

Laughlin, Marinaccio & Owens, Arlington, Va. Sherri Green, 

acct exec. 

Amtrak: 10 G St., N.E./Ste. 3E-562, Washington, D.C. 

20002/Phone: (202) 906-4806. David Lim, VP-mktg & brand mgmt; 

Joyce Greene, sr dir-adv & brand mgmt. 

Multicultural mktg: Chisholm-Mingo Group, New York. 

William McGugins, VP & grp acct dir.


Promotions: E. James White Communications, Herndon, Va. 

Matthew C. White, pres. 

Sports marketing: Source Communications, Hackensack, N.J. 

Lawrence Rothstein, pres. 

Army National Guard: NGB-ASM/1411 Jefferson Davis Hwy., 

Arlington, Va. 22202/Phone: (703) 607-3563. Lt. Col. Michael Jones, 

chief-adv & mktg. 

Laughlin, Marinaccio & Owens, Arlington, Va. Andy Blenkle, 

acct super. 

Sales promo & direct mktg: Docupak, Birmingham, Ala. Philip 

Crane, acct super. 

Bureau of Engraving & Printing: 14th St. and C St. SW, 

Washington, D.C. 20228/Phone: (202) 874-3545. Dawn Haley, chief 

of external relations. 

Education campaign to introduce redesigned currency: Agency 

in review. 

Centers for Disease Control & Prevention: 2900 Woodcock 

Blvd., Atlanta, Ga. 30341/Phone: (770) 488-5131. Mike Greenwell, 

comms dir; Faye Wong, dir; Lori Asbury, creative dir. 

Campaign promoting healthy lifestyles for tweens: Saatchi & 

Saatchi, New York. Mary Haskin, sr VP-grp acct dir. 

African-American adv: PFI Marketing, New York. David Prince, 

pres. 

American Indian/Native Alaskan adv: G&G Advertising, 

Albuquerque, N.M. Michael Gray, pres & creative dir. 

Asian adv: A Partnership, New York. Jeannie Yuen, pres & 

CEO. 

Events, promo: Frankel, Chicago. Kathy Hartman, sr VP & dirclient 

svcs. 

Hispanic adv: Garcia LKS 360, San Antonio. Erika Prosper, diracct 

svcs. 

Media buying: Zenith Media Services, New York. Bob 

McKinnon, VP-media plng. 

Central Intelligence Agency: CIA Recruitment Center, 

Washington, D.C. 20505/Phone: (703) 482-0623. 

Recruitment adv: In-house. 

Department of the Army: Office of the Assistant Secretary of 

the Army, Marketing Strategy Group, Washington, D.C. 

20310/Phone: (703) 693-4973. Reginald J. Brown, asst secretary- 

Army manpower & reserve affairs; Barry N. Lipsy, chief mktg 

officer. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP & acct dir. 

Department of Transportation: U.S. Coast Guard Recruiting 

Command, 4200 Wilson Blvd., Ste. 450, Arlington, Va. 22203- 

1804/Phone: (202) 493-6682. Mauro Cooper, chief-recruit adv. 

Cossette Post, New York. Fred Morris, mgmt super; Ken 

Pinnola, media buyer. 

Federal Emergency Management Agency: 500 C St., S.W., 

Washington, D.C. 20472/Phone: (202) 566-1600. Harriette Kinberg, 

dir, mktg div; Amie Ware, insurance mktg specialist. 

Natl flood insurance prog: Bozell, New York. Tim Thom, proj 

mgr. 

Housing & Urban Development: 451 Seventh St. S.W., Room 

9166, Washington, D.C. 20410/Phone: (202) 708-0317. Paul DiIonno, 

government tech monitor; Meg Burns, prog support dir. 

Federal Housing Administration: No agency. 


Joint Advertising, Market Research & Studies: 4040 Fairfax 

Dr., Ste 200, Arlington, Va. 22203/Phone: (703) 696-5822. Art Floyd, 

prog mgr; Matt Boehmer, deputy prog mgr; Capt. Joe Allegretti, 

chief-joint adv; Lt. Warren Heiser, project officer-joint adv; Lt. 

Maurice Brown, project officer-joint adv; Andrea Zucker, project 

officer-market research & studies. 

Mullen, Wenham, Mass. Jan Ross, VP-acct dir. 

Office of National Drug Control Policy: 750 17th St. NW, 

Washington, D.C. 20503/Phone: (202) 395-6794. Alan Levitt, dirnat’l 

youth anti-drug media campaign; Kendall B. Oliphant, adv 

svcs mgr. 

Ogilvy & Mather Worldwide, New York. Debi Feinman, grp 

dir. 

Media svcs: Agency in review. 

U.S. Air Force: Air Force Recruiting Service RSM, 550 D St. W., 

Ste 1, Randolph AFB, Texas 78150-4527/Phone: (210) 652-4701. Brig. 

Gen. Edward A. Rice, cmdr, Air Force recruiting svc; Col. Darrel 

R. Greer, vice cmdr; Col. Marianne R. Rogers, chief, mktg div; 

Tim Talbert, deputy chief, mktg div. 

GSD&M, Austin, Texas. Lee Pilz, acct dir. 

Database mgmt: Targetbase, Irving, Texas. Shannon Stapp, dirclient 

svcs. 

Interactive: Tribal DDB, Dallas. Jeff Erickson, acct exec. 

U.S. Air Force Reserve: HQAFRC/RSA, 1000 Corporate Pointe, 

Warner Robins, Ga. 31088/Phone: (478) 327-0161. Col. Francis M. 

Mungavin, dir-recruiting; Lt. Col. Jacqueline Scott, chief-adv; 

Chief Master Sgt. R. Eric Snipes, superintendent-adv branch. 

TMP Worldwide, Atlanta. Ron Blum, natl dir; Dan Jones, dirmilitary 

accounts; Byron Galway, genl acct mgr. 

U.S. Army Accessions Command: Strategic Outreach Office, 

Fort Knox, Ky. 40121-2726/Phone: (502) 626-0141. Lt. Gen. Dennis 

Cavin, commanding genl; Col. Thomas Nickerson, dir-strategic 

outreach. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. 

Hispanic mktg: Cartel Creativo, San Antonio. Victoria Varela 

Hudson, pres-dir of strategic plng. 

U.S. Army Cadet Command: Director of Marketing & Public 

Affairs, U.S. Army Cadet Command, Building 57, Fort Monroe, 

Va. 23651-5000/Phone: (757) 727-4597. Col. Rodney Davis, dir-mktg 

& adv, public affairs directorate. 

Leo Burnett USA, New York. Ray DeThorne, exec VP-acct dir. 

U.S. Army Reserve: Office of the Chief, Army Reserve, 

Washington, D.C. 20310/Phone: (703) 601-4759. Col. Gary Profit, 

dir, public affairs & liaison div; Lt. Col Mark Zimmer, mktg officer; 

Maj. Lora Tucker, mktg officer. 

Leo Burnett USA, Chicago. Ray DeThorne, exec VP-acct dir. 

U.S. Marine Corps: Marine Corps Recruiting Command, 3280 

Russell Rd., Quantico, Va. 22134/Phone: (703) 784-9434. Maj. Genl. 

Jerry Humble, commanding genl; Maj. Andrew Fortunato, asst 

chief of staff-adv. 

J. Walter Thompson USA, Atlanta. Jeff White, pres & gm. 

U.S. Mint: 801 9th St. NW, Washington, D.C. 20220/Phone: (202) 

874-6000. Henrietta Holsman Fore, dir. 

Golden dollar: No agency. 

State quarters: No agency.


U.S. Navy: Navy Recruiting Command, 5722 Integrity Drive 

Bldg. 784, Millington, Tenn. 38054/Phone: (901) 874-9388. Rear 

Adm. George E. Voelker, commander-Navy recruiting command; 

Capt. L.L. Musto, dir-adv & mktg dept. 

Campbell-Ewald, Warren, Mich. Kathleen M. Donald, sr VP & 

grp acct super. 

African-American mktg: Global Hue, Southfield, Mich. Sterling 

Green, acct exec. 

Hispanic mktg: Accent Marketing, Miami. Lisette Hoyo, acct 

super. 

U.S. Postal Service: Office of Advertising, 1735 N. Lynn St, 

Arlington, Va. 22209/Phone: (703) 292-3521. Larry Speakes, asst to 

postmaster genl. 

Leo Burnett USA, Chicago. Gordon Montgomery, sr VP-acct 

dir; Kati Fritzsche Sciortino, VP-sr planner. 

African-American mktg: Chisholm-Mingo Group, New York. 

Sam Chisholm, chmn & CEO. 

Asian-American mktg: A Partnership, New York. Jeannie Yuen, 

pres-CEO; Ronnie Fok, media dir. 

Direct mktg, sales support: FCBi, New York. Laird Stiefvater, sr 

VP-grp mgmt dir; Paul Slovak, sr VP-grp mgmt dir. 

Hispanic mktg: Bravo Group, New York. Jose Arandia, acct dir; 

Carmen Akella, acct super. 

Media plng & buying: MediaCom, New York. Sal Sannino, VPassoc 

media dir; Larry Sawyer, exec VP-grp media dir. 

Retail, POP, in-store promo: Frankel, Chicago. Kathy Hartman, 

sr VP-dir client svcs; Debby Robertson, traffic mgr. 

13 Verizon Communications 



Magazine . . . . . . . . . . . . . . . . . .$14,419 $4,119 250.1 


Newspaper . . . . . . . . . . . . . . . . .322,171 303,303 6.2 


Outdoor . . . . . . . . . . . . . . . . . . . . .11,152 12,884 -13.4 

Network TV . . . . . . . . . . . . . . .138,327 15,849 772.8 

Spot TV . . . . . . . . . . . . . . . . . . .226,153 287,416 -21.3 





Internet . . . . . . . . . . . . . . . . . . . .5,484 9,187 -40.3 

Yellow Pages . . . . . . . . . . . . . . . .8,900 0 NA 



Total . . . . . . . . . . . . . . . . . . .1,461,630 1,390,959 5.1 


Verizon telecommunications . . .824,399 542,852 51.9 

Superpages.com online . . . . . . .13,159 3,836 243.0 



Sales . . . . . . . . . . . . . . . . . . . . .$67,190 $64,707 3.8 

Earnings . . . . . . . . . . . . . . . . . . . .11,532 16,758 -31.2 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .64,649 62,066 4.2 


Domestic telecom . . . . . . . . . . .42,597 41,075 3.7 

Domestic wireless . . . . . . . . . . . .14,194 7,632 86.0 

Information services . . . . . . . . . .4,031 3,971 1.5 

International . . . . . . . . . . . . . . . . .1,976 1,714 15.3 


Headquarters 

Verizon Communications/1095 Ave. of the Americas, New York, 

N.Y. 10016/Phone: (212) 395-2121. 


Corporate: Charles R. Lee, chmn; Ivan Seidenberg, pres-CEO; 

Jody Bilney, sr VP-brand mgmt & mktg comms; Pip Muir, VPcons 

mktg comms; Monte Beck, VP-bus mktg comms; William 

McCarron, VP-media svcs & sponsorships; Donald Klika, exec 

dir-brand identity, naming & corp adv; Chris Murphy, exec dirbrand 

strategy. 

Lowe & Partners Worldwide, New York. Jack McCauley, mg dir 

& exec VP. 


Chicago. McGhee Williams, exec VP. 

Direct mktg: DraftWorldwide, New York. Nancy Grebey, exec 

VP. 

E-web marketing: Euro RSCG Circle Interactive, Boston. Eric 

Snyder, pres. 

Hispanic adv & media buying: La Agencia de Orci y Asociados, 

Los Angeles. Roberto Orci, pres; Leon Potasinski, sr VP & media 

dir. 

Media buying: Verizon Media at Zenith (joint venture of Zenith 

Media & DraftWorldwide), New York. Wendy Marquardt, pres; 

Kim Kadlec, sr VP & dir client svcs; Roy O’Reilly, sr VP, dir 

broadcasters svcs. 

Verizon Information Services: Verizon Place, W. Airfield Dr., 

DFW Airport, Texas 75261-9810/Phone: (972) 453-7000. Patrick 

Marshall, VP-mktg; Marilyn Burrows, exec dir-mktg & comms. 

Kirschenbaum Bond & Partners, New York. Rosemarie Ryan, 

pres. 

Hispanic adv: Bromley Communications, San Antonio. Ernesto 

Bromley, chmn & CEO. 


Media & DraftWorldwide), New York. Wendy Marquardt, pres; 

Kim Kadlec, sr VP & dir-client svcs. 

Verizon Wireless: 180 Washington Valley Rd., Bedminster, N.J. 

07921/Phone: (908) 306-7000. Dennis F. Strigl, pres & CEO; Lowell 

McAdam, exec VP & chief operating officer; John Stratton, VP & 

chief mktg officer. 

Bozell, New York. Andy Ball, sr ptnr-acct svcs; Rich Levy, 

deputy creative dir. 

Multicultural adv: GlobalHue, Southfield, Mich. Don Coleman, 

chmn & CEO. 


Media & DraftWorldwide), New York. Wendy Marquardt, exec 

VP & dir client svcs; Elizabeth Fox, sr VP & dir client svcs. 

17 Viacom 



Magazine . . . . . . . . . . . . . . . . .$87,649 $103,610 -15.4 


Newspaper . . . . . . . . . . . . . . . .101,923 102,941 -1.0 


Outdoor . . . . . . . . . . . . . . . . . . . .19,749 18,932 4.3 

Network TV . . . . . . . . . . . . . . .178,085 122,083 45.9 

Spot TV . . . . . . . . . . . . . . . . . . .100,123 148,502 -32.6 

Syndicated TV . . . . . . . . . . . . .38,860 41,644 -6.7 

Cable TV networks . . . . . . . . .100,467 95,127 5.6



Network radio . . . . . . . . . . . . . . .12,901 12,980 -0.6 


Internet . . . . . . . . . . . . . . . . . . . .8,238 12,392 -33.5 

Yellow Pages . . . . . . . . . . . . . . . . . . . .0 NA NA 



Total . . . . . . . . . . . . . . . . . . .1,282,796 1,223,390 4.9 


Blockbuster video store . . . . .122,294 116,839 4.7 


Paramount movies . . . . . . . . .354,246 337,292 5.0 

CBS TV network . . . . . . . . . . . .70,924 71,281 -0.5 


Showtime cable TV network . .28,663 36,624 -21.7 



Sales . . . . . . . . . . . . . . . . . . . . .$23,223 $20,044 15.9 

Earnings . . . . . . . . . . . . . . . . . . . . .-224 -816 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .19,466 16,428 18.5 


Television . . . . . . . . . . . . . . . . . . .5,382 2,352 128.8 

Video . . . . . . . . . . . . . . . . . . . . . .4,960 4,464 11.1 

Cable networks . . . . . . . . . . . . . .3,895 3,046 27.9 

Infinity . . . . . . . . . . . . . . . . . . . . .2,765 NA NA 

Entertainment . . . . . . . . . . . . . . .2,758 2,666 3.5 

Publishing . . . . . . . . . . . . . . . . . . . .596 611 -2.5 

Online . . . . . . . . . . . . . . . . . . . . . . . .101 30 236.7 

Headquarters 

Viacom/1515 Broadway, New York, N.Y. 10036/Phone: (212) 258- 

6000. 

Notes 

On Jan. 23, 2001, the company completed its acquisition of BET 

Holdings for a total purchase price of approximately $3 billion. 


Corporate: Sumner Redstone, chmn & CEO; Mel Karmazin, pres 


BET: 1 BET Plaza, 1235 W. St. N.E., Washington D.C., 

20018/Phone: (202) 608-2000. Robert L. Johnson, founder & CEO; 

Debra Lee, pres & chief operating officer; Louis Carr, exec VPmedia 

sales; Lee Chaffin, sr VP-affiliate sales & mktg; Kelli 

Lawson, exec VP-corp mktg & comms; Darlene Chatman, VPaffiliate 

mktg; Brucetta Williams, sr dir-off channel mktg. 

In-house. 

Blockbuster Entertainment: 1201 Elm St., Dallas, Texas 

75270/Phone: (214) 854-3000. John Antioco, chmn & CEO; Nigel 

Travis, pres & chief operating officer; Jim Notarnicola, exec VP & 

chief mktg officer; Dean Wilson, chief content officer-ww; Marva 

Cathey, VP-adv; Scott Parks, VP-adv; Allen Klose, sr VP & chiefmktg; 

Curt Andrews, sr VP & chief-mktg. 

Doner, Southfield, Mich. Kevin Weinman, exec VP, acct mgmt 

dir. 

J. Walter Thompson USA, Chicago. Jill Rhiner, sr ptnr, acct dir. 

Hispanic adv: Bravo Group, Miami. Mary Miqueli, sr VP & gm. 

Media buying: Camelot Communications, Dallas. Tom Kalahar, 

CEO. 


CBS Television: 51 W 52nd St., New York, N.Y. 10019/Phone: 

(212) 975-4321. Leslie Moonves, pres & CEO; Joe Abruzzese, pressls; 

Joann Ross, exec VP-sales; George Schweitzer, exec VP-mktg 

& comms. 

In-house. 

Media services: Carat USA, New York. John Adams, grp acct 

dir. 

Infinity Broadcasting Corp.: 40 W. 57th St., New York, N.Y. 

10019/Phone: (212) 314-9215. John Sykes, chmn & CEO; Daniel R. 

Mason, VP, pres-Infinity radio grp. 

No agency. 

MTV Networks: 1515 Broadway, New York, N.Y. 10036/Phone: 

(212) 258-8000. MTV Networks: Thomas E. Freston, chmn & 

CEO; Mark Rosenthal, pres & chief operating officer; Judith 

McGrath, pres-MTV group, chmn-interactive music; Van Toffler, 

pres-MTV & MTV2; Nicholas Butterworth, pres & CEO-MTVi 

Group; Joe Ortiz, VP-mktg & promos, MTVi; Leslie Leventman, 

sr VP-creative svcs, special events & travel mgmt; Allan Broce, sr 

VP-mktg & on-air promo; David Cohn, gm-MTV2; Nickelodeon, 

Nick at Nite & TV Land: Herb Scannell, pres; Jeff Dunn, chief 

operating officer; Scott Webb, exec creative dir; Maureen Taxter, 

VP-mktg & retail, Nickelodeon cons prods; Leigh Anne Brodsky, 

sr VP-Nickelodeon cons prods; VH-1 & CMT: John Sykes, pres; 

Jim Corboy, sr VP-mktg; Mark McIntire, grp VP-mktg ptnrship 

mgmt. 

MTV: Modernista!, Boston. Michael Densmore, dir-client svcs. 

MTV, Nickelodeon/Nick at Nite: In-house. 

VH-1: Rubin Postaer & Associates, Santa Monica, Calif. Todd 

Gray, acct dir. 

Consumer campaign, VH-1: SMASH, Boston. David Corey, sr 

VP-dir client svcs. 

Media buying, VH-1: Independent Media Services, New York. 

Debbie Isola, VP-media dir. 

Paramount Home Entertainment: 5555 Melrose Ave., Los 

Angeles, Calif. 90038/Phone: (323) 956-5000. Michael Arkin, sr VPmktg. 

D’Arcy Masius Benton & Bowles, Los Angeles. Ann Cruchley, 

grp acct mgr. 

Paramount Parks: 8720 Red Oak Blvd., Ste. 315, Charlotte, N.C. 

28217/Phone: (704) 561-8100. Brett Petit, sr VP-mktg; Rob Collins, 

VP-adv & promo; Wendy Oglesby, VP-mktg, Paramount’s 

Carowinds; Elizabeth Williams, VP-mktg, Paramount’s Great 

America; Dale Kaetzel, VP-mktg, Paramount’s King’s Dominion; 

Bob White, VP-mktg, Paramount’s King’s Island; Scott 

McConnell, VP-mktg, Paramount’s Canada’s Wonderland. 

Barkley Evergreen & Partners, Kansas City, Mo. Pucka Tomasic, 

sr VP & acct dir; Knox Duncan, sr VP & media. 

Paramount Pictures: 5555 Melrose Ave., Los Angeles, Calif. 

90038/Phone: (323) 956-5000. Jonathan Dolgen, chmn-Viacom 

entertainment grp; Sherry Lansing, chmn-motion picture grp; 

Arthur Cohen, pres-ww mktg; Rob Friedman, chief operating 

officer-Paramount Pictures & vice chmn-motion picture grp; John 

Goldwyn, vice chmn-motion pictures grp & pres-Paramount 

Pictures; Michelle Manning, pres-Paramount prodn; Tom 

Campanella, exec VP-natl adv & promo; Nancy Goliger, exec VPmktg 

& creative affairs; Nancy Kirkpatrick, exec VP-ww publicity; 

Jim Gibbons, exec VP-creative adv, audio visual; Lucia 

Ludovico, exec VP-creative adv, print; William Rus, sr VP-creative


adv; Leslie Pound, sr VP-intl mktg; Susan Wrenn, sr VP & media 

dir. 

Media buying: MediaVest, New York. Oliver Dizon, sr VP-grp 

dir. 

Paramount Television: 5555 Melrose Ave., Los Angeles, Calif. 

90038/Phone: (323) 956-5000. John Wentworth, exec VP-mktg & 

media rel; Michael Mischler, exec VP-mktg, domestic TV. 

Domestic TV: Colby & Partners, Los Angeles. Stefan Gerber, 

pres & exec creative dir. 

Network TV: Enigma, Glendale, Calif. Randy Hipke, pres. 

Showtime Networks: 1633 Broadway, New York, N.Y. 

10019/Phone: (212) 708-1600. Matthew Blank, chmn & CEO; Len 

Fogge, exec VP-creat & mktg; Mark Greenberg, exec VP-corp 

strategy & comms; Gina Goldberg, sr VP-mktg; Stephanie 

Gibbons, sr VP-adv & promo. 

Leo Burnett USA, Chicago. Jamie King, VP & acct dir. 

Media buying: Starcom, Chicago. Donna McLean, acct dir. 

Red Group (in-house). 

Simon & Schuster: 1230 Ave. of the Americas, New York, N.Y. 

10020/Phone: (212) 698-7000. Jack Romanos, pres & chief operating 

officer; Michael Selleck, sr VP exec, dir-mktg; Carolyn Reidy, 

pres-Adult Publishing Group; Atria Books, exec VP-publisher PB 

Press; Martha K. Levin, VP-publisher Free Press; Louise Burke, 

exec VP-publisher Pocket Books; Kristina Peterson, pres- 

Childrens Publishing Division. 

In-house. 

UPN: 11800 Wilshire Blvd., Los Angeles, Calif. 90025/Phone: (310) 

575-7000. Dawn Ostroff, pres; Bob Bouknight, sr VP-creative adv. 

Media svcs: Initiative Media North America, Los Angeles. Alicia 

Nelson, sr VP-acct svcs. 

80 Visa International 



Magazine . . . . . . . . . . . . . . . . . .$13,516 $25,953 -47.9 


Newspaper . . . . . . . . . . . . . . . . . .1,464 4,043 -63.8 


Outdoor . . . . . . . . . . . . . . . . . . . .2,662 2,378 12.0 

Network TV . . . . . . . . . . . . . . . .165,741 190,666 -13.1 

Spot TV . . . . . . . . . . . . . . . . . . . . .6,715 12,839 -47.7 

Syndicated TV . . . . . . . . . . . . . .20,195 22,025 -8.3 


Network radio . . . . . . . . . . . . . . . . .493 6,652 -92.6 


Internet . . . . . . . . . . . . . . . . . . . .8,665 12,392 -30.1 



Total . . . . . . . . . . . . . . . . . . . .347,377 443,785 -21.7 


Visa credit cards . . . . . . . . . . .251,868 320,446 -21.4 

Headquarters 

Visa International/P.O. Box 8999, San Francisco, Calif. 

94128/Phone: (650) 432-3200. 


Corporate: Malcolm Williamson, pres & CEO. 


Visa USA: P.O. Box 194607, San Francisco, Calif. 94105/Phone: 

(415) 932-2100. Carl Pascarella, pres & CEO; Becky Saeger, exec 

VP-brand mgmt; Liz Silver, sr VP-adv & brand mgmt. 

Business Card, Check Card, Classic Card, Corporate Card, E- 

Commerce, Gold Card, Interlink, Platinum Card, Purchasing 

Card, Signature Card, Smart Visa: BBDO Worldwide, New York. 

Rich Kronengold, exec VP & chief mktg officer; Paul Daniusis, sr 

VP & sr acct dir. 

61 Vivendi Universal 



Magazine . . . . . . . . . . . . . . . . .$17,039 $22,615 -24.7 


Newspaper . . . . . . . . . . . . . . . . .57,916 95,058 -39.1 


Outdoor . . . . . . . . . . . . . . . . . . .10,392 7,246 43.4 

Network TV . . . . . . . . . . . . . . .137,306 127,882 7.4 

Spot TV . . . . . . . . . . . . . . . . . . .38,944 55,664 -30.0 

Syndicated TV . . . . . . . . . . . . . .15,042 14,658 2.6 


Network radio . . . . . . . . . . . . . . . . .591 799 -26.0 


Internet . . . . . . . . . . . . . . . . . . .22,230 18,769 18.4 



Total . . . . . . . . . . . . . . . . . . .498,490 567,300 -12.1 


Universal movies . . . . . . . . . . .266,582 330,828 -19.4 




Sales . . . . . . . . . . . . . . . . . . . . .$52,147 $49,359 5.6 

Earnings . . . . . . . . . . . . . . . . . . . .-1,017 1,775 NA 


Music . . . . . . . . . . . . . . . . . . . . . . . .455 0 NA 

Publishing . . . . . . . . . . . . . . . . . .3,257 3,475 -6.3 

TV & film . . . . . . . . . . . . . . . . . . .3,908 1,220 220.3 

Telecommunications . . . . . . . . .4,848 4,147 16.9 

Internet . . . . . . . . . . . . . . . . . . . . . . .44 2 2100.0 

Environment . . . . . . . . . . . . . . . .24,391 22,217 9.8 

Headquarters 

Vivendi Universal/42 Ave. de Friedland, Cedex 08, Paris, France 

75380/Phone: 33-1-71-71-1000. 

Vivendi Universal/375 Park Ave., New York, N.Y. 10152/Phone: (212) 

572-7000. 


Corporate: Jean-Marie Messier, chmn & CEO; Edgar Bronfman 

Jr., vice chmn; Eric Licoys, chief operating officer; Philippe 

Germond, sr exec VP-dist & tech; Agnes Touraine, sr exec VP. 

Corp adv: Agencies assigned on project basis. 

Houghton Mifflin Co.: 222 Berkeley St., Boston, Mass. 02116- 

3764/Phone: (617) 351-5000. Hans Gieskes, CEO; Sylvia Metayer, 

exec VP & chief operating officer. 

Agencies assigned on project basis.


Universal Music Group: 1755 Broadway, New York, N.Y. 

10019/Phone: (212) 841-8000. Doug Morris, chmn & CEO; Zach 

Horowitz, chief operating officer; Leslie Borrok, VP-adv & media 

svcs. 

A&M Records, Barclay, Decca, Def Jam, Def Soul, Deutsche 

Grammophon, Geffen, Interscope, Island Records, Lost Highway, 

MCA Records, MCA Nashville, Mercury Nashville, Motown, 

Phillips Polydor, Universal Records, Universal South, Verve: Inhouse. 

Vivendi Universal Entertainment: 100 Universal City Plaza, 

Universal City, Calif. 91608-1002/Phone: (818) 777-1000. Barry 

Diller, chmn & CEO; Ron Meyer, pres & chief operating officer; 

Stacey Snider, chmn-Universal Pictures; Michael Jackson, chmn & 

CEO-Universal Television; Tom L. Williams, chmn-Universal 

Studios Recreation Group. 

Universal Orlando: davidandgoliath, Los Angeles. David Angelo, 

chmn & chief creative officer; Skip Sullivan, chief operating officer; 

Liz Gumbinner, creative dir; Mike Braue, acct dir; Ruth Amir, 

acct plng dir. 

Universal Pictures & Universal Studios Recreation Group: DDB 

Entertainment, Los Angeles. Sandy Coryell, pres; Gary Fountain, 

chief operating officer; Pam Haupert, mg dir & media dir; Lou 

Romano, AMD-Universal Pictures; Michael Vitug, AMD-Universal 

Studios Home Video & Universal Pay Per View; Fay Smith, 

AMD-Universal Recreation. 

Universal Studios Hollywood: Cimarron Group, Hollywood, 

Calif. Robert J. Farina, CEO; Marty Muller, exec VP & creative 

dir; Nicolette A. Munoz, acct dir. 

Universal Television: Agencies assigned on project basis. 

Vivendi Universal Games: 240 W. 35th St., 18th fl., New York, 

N.Y. 10001/Phone: (212) 601-5000. Ken Cron, CEO; Luc Vanhal, 

pres & chief operating officer, N. Amer.; Christophe Ramboz, 

pres & chief operating officer, intl. 

Knowledge Adventure: Gardner Geary Coll, San Francisco. Bari 

Jain, acct dir; Jessica Marchi, acct super. 

Blizzard, Sierra, Universal Interactive: Kovel Fuller, Los Angeles. 

Jonathan Anastas, sr VP & grp acct dir. 

51 Volkswagen 



Magazine . . . . . . . . . . . . . . . . .$61,900 $52,455 18.0 

Sunday magazine . . . . . . . . . . . . .498 0 NA 

Newspaper . . . . . . . . . . . . . . . .20,457 7,901 158.9 


Outdoor . . . . . . . . . . . . . . . . . . . . . .921 8,281 -88.9 

Network TV . . . . . . . . . . . . . . .228,196 178,575 27.8 

Spot TV . . . . . . . . . . . . . . . . . . .86,656 118,340 -26.8 

Syndicated TV . . . . . . . . . . . . . . . . .169 244 -30.8 


Network radio . . . . . . . . . . . . . . . . .199 0 NA 


Internet . . . . . . . . . . . . . . . . . . . .3,244 2,746 18.2 



Total . . . . . . . . . . . . . . . . . . . .595,766 558,469 6.7 


Volkswagen vehicles . . . . . . . .365,941 350,462 4.4 

Audi vehicles . . . . . . . . . . . . . .88,359 75,669 16.8 




Sales . . . . . . . . . . . . . . . . . . . . .$79,347 $77,342 2.6 

Earnings . . . . . . . . . . . . . . . . . . . .2,662 2,432 9.5 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .15,980 13,935 14.7 



Volkswagen . . . . . . . . . . . . . . . .34,987 36,511 -4.2 

Audi . . . . . . . . . . . . . . . . . . . . . .14,449 15,400 -6.2 

Financial services . . . . . . . . . . . . .7,751 7,135 8.6 

Commercial vehicles . . . . . . . . . .4,709 4,927 -4.4 

Seat . . . . . . . . . . . . . . . . . . . . . . .4,682 4,905 -4.5 

Skoda . . . . . . . . . . . . . . . . . . . . . .3,452 3,051 13.1 

Rolls-Royce/Bentley . . . . . . . . . . . .353 246 43.5 

Headquarters 

Volkswagen/D-38436, Wolfsburg, Germany /Phone: 49-5361-923596. 

Volkswagen of America/3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. 


Corporate: Bernd Pischetsrieder, chmn; Gerd Klauss, pres & 

CEO, Volkswagen of America; Steve Keyes, dir-corp comms, 

Volkswagen of America. 

Audi of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. Len Hunt, VP; Walter Hanek, dirmktg; 

Doug Clark, mgr-mktg comms; Russ Hill, genl sls mgr; 

Mary Ann Wilson, adv mgr. 

McKinney & Silver, Raleigh, N.C. Cameron McNaughton, exec 

VP & chief operating officer. 

Rolls-Royce & Bentley Motor Cars: 3800 Hamlin Rd., Auburn 

Hills, Mich. 48326/Phone: (248) 754-6464. Alasdair Stewart, pres & 

CEO-N. Amer.; Tom Smith, natl mktg dir. 

Furneaux Stewart, Birmingham, Mich. Julie Barnard, dir. 

Volkswagen of America: 3800 Hamlin Rd., Auburn Hills, Mich. 

48326/Phone: (248) 754-5000. Frank Maguire, VP-sls & mktg; 

Karen Marderosian, dir-adv & mktg. 

Arnold Worldwide, Boston. Fran Kelly, mg ptnr & chief mktg 

officer; Ron Lawner, mg ptnr & chief creative officer. 

Hispanic adv: CreativeOnDemand, Coral Gables, Fla. Daniel 

Marrero, pres. 

54 Wal-Mart Stores 



Magazine . . . . . . . . . . . . . . . . .$12,447 $24,178 -48.5 


Newspaper . . . . . . . . . . . . . . . . . .9,475 12,320 -23.1 

National newspaper . . . . . . . . . . . . .75 1,097 -93.2 

Outdoor . . . . . . . . . . . . . . . . . . . . . .347 190 82.6 

Network TV . . . . . . . . . . . . . . . .121,649 102,295 18.9 

Spot TV . . . . . . . . . . . . . . . . . . .99,572 111,672 -10.8 

Syndicated TV . . . . . . . . . . . . . .28,574 31,783 -10.1 


Network radio . . . . . . . . . . . . . . .2,013 5,214 -61.4 


Internet . . . . . . . . . . . . . . . . . . . .6,607 2,637 150.6





Total . . . . . . . . . . . . . . . . . . . .573,363 501,521 14.3 


Wal-Mart stores . . . . . . . . . . . .329,437 336,035 -2.0 

Sam’s Club wholesale stores . . .13,273 11,158 19.0 



Sales . . . . . . . . . . . . . . . . . . . .$217,799 $191,329 13.8 

Earnings . . . . . . . . . . . . . . . . . . . .6,671 6,295 6.0 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . .182,314 159,229 14.5 


Wal-Mart . . . . . . . . . . . . . . . . . .121,889 108,721 12.1 

Sam’s Club . . . . . . . . . . . . . . . . .26,798 24,801 8.1 

International . . . . . . . . . . . . . . .32,100 22,728 41.2 

Headquarters 

Wal-Mart Stores/702 S.W. Eighth St., Bentonville, Ark. 

72716/Phone: (479) 273-4000. 


Corporate: S. Robson Walton, chmn; Lee Scott, pres & CEO. 

Sam’s Club: 608 Southwest 8th St., Bentonville, Ark. 72716/Phone: 

(479) 273-4000. Thomas Grimm, pres & CEO; Phil Sutterfield, 

exec VP, merch; Celia Swanson, exec VP, membership mktg & 

admin. 

GSD&M, Austin, Texas. Roy Spence, pres; Alicia Smith Kriese, 

sr VP grp dir. 

Wal-Mart Stores: 702 S.W. Eighth St., Bentonville, Ark. 

72716/Phone: (479) 273-4000. Tom Coughlin, pres & CEO; Robert 

Connelly, exec VP-mktg; Mike Cockrell, VP-mktg; Randy Curtis, 

VP-creative; Randy Hughes, dir-media. 

GSD&M, Austin, Texas. Roy Spence, pres; Alicia Smith Kriese, 

sr VP grp dir. 

Corp adv & media: Bernstein-Rein, Kansas City, Mo. Skip Rein, 

vice chmn; Rusty Scholtes, sr VP. 

African-American adv: E. Morris Communications, Chicago. 

Eugene Morris, pres; Jackie McCauley, sr VP, dir-client svcs. 

Hispanic adv: Lopez Negrete Communications, Houston. Alex 

Lopez Negrete, pres; Adalis Arroyo, acct super. 

86 Wendy’s International 



Magazine . . . . . . . . . . . . . . . . . .$3,245 $7,320 -55.7 


Newspaper . . . . . . . . . . . . . . . . . . . . .0 36 NA 


Outdoor . . . . . . . . . . . . . . . . . . . .6,556 5,485 19.5 

Network TV . . . . . . . . . . . . . . . .105,051 106,461 -1.3 

Spot TV . . . . . . . . . . . . . . . . . . .53,629 58,497 -8.3 

Syndicated TV . . . . . . . . . . . . . .37,428 31,077 20.4 



Internet . . . . . . . . . . . . . . . . . . . . . .124 37 232.5 



Total . . . . . . . . . . . . . . . . . . . . .312,154 296,362 5.3 



Wendy’s restaurants . . . . . . . .232,682 241,937 -3.8 



Sales . . . . . . . . . . . . . . . . . . . . . .$2,391 $2,237 6.9 

Earnings . . . . . . . . . . . . . . . . . . . . . .194 170 14.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .1,724 1,616 6.7 


Headquarters 

Wendy’s International/4288 W. Dublin-Granville Rd., P.O. Box 256, 

Dublin, Ohio 43017-0256/Phone: (614) 764-3100. 

Notes 

Wendy’s International signed a definitive agreement in May 2002 

to acquire Fresh Enterprises, owner and operator of the Baja 

Fresh Mexican Grill restaurant chain. Advertising and sales figures 

for Baja Fresh Mexican Grill are not included in Wendy’s totals 

for 2001. 


Corporate: Jack Schuessler, chmn & CEO; Don Calhoon, exec 

VP-mktg; Denny Lynch, sr VP-comms; Robert Levite, VP-mktg; 

Bob Stowe, mktg svcs dir. 

Bates USA, New York. Gary Steele, exec VP-mg dir. 

Hispanic adv & media svcs: Vidal Partnership, New York. Tony 

Ruiz, ptnr. 

Baja Fresh Mexican Grill: 225 W. Hillcrest Dr., Thousand Oaks, 

Calif. 91360/Phone: (805) 495-4704. Greg Dollarhyde, pres & CEO; 

Gene Cameron, VP-mktg. 

Multivision Design, Calabasas, Calif. 

TDL Group (Tim Hortons): 874 Sinclair Rd., Oakville, Ontario 

L6K2Y1 Canada/Phone: (905) 845-6511. Bill Moir, exec VP-mktg. 

Enterprise Advertising, Toronto. Allison Simpson, pres. 

37 WorldCom 



Magazine . . . . . . . . . . . . . . . . .$15,045 $20,767 -27.6 

Sunday magazine . . . . . . . . . . . . .1,027 0 NA 

Newspaper . . . . . . . . . . . . . . . . . .6,315 9,934 -36.4 


Outdoor . . . . . . . . . . . . . . . . . . . . .502 2,030 -75.3 

Network TV . . . . . . . . . . . . . . . .88,497 212,495 -58.4 

Spot TV . . . . . . . . . . . . . . . . . . . .2,352 6,810 -65.5 

Syndicated TV . . . . . . . . . . . . . .61,059 44,081 38.5 



National spot radio . . . . . . . . . . . .1,165 335 247.7 

Internet . . . . . . . . . . . . . . . . . . . .8,973 7,430 20.8 



Total . . . . . . . . . . . . . . . . . . .840,033 817,728 2.7 


10-10-220 long distance . . . . . .122,437 105,599 15.9 

1-800-Collect . . . . . . . . . . . . . .102,093 153,137 -33.3 

WorldCom telecom . . . . . . . . . .44,272 33,124 33.7 

MCI telephone . . . . . . . . . . . . .32,808 115,300 -71.5




Sales . . . . . . . . . . . . . . . . . . . . .$35,179 $39,090 -10.0 

Earnings . . . . . . . . . . . . . . . . . . . .1,384 4,088 -66.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . .30,013 30,093 -0.3 


Voice & data . . . . . . . . . . . . . . . .14,425 13,263 8.8 

Consumer . . . . . . . . . . . . . . . . . . .7,778 7,590 2.5 

Alternative channels & small bus . .3,541 3,142 12.7 

Wholesale . . . . . . . . . . . . . . . . . .3,388 3,943 -14.1 

Internet . . . . . . . . . . . . . . . . . . . .2,455 1,554 58.0 

International operations . . . . . .2,364 1,624 45.6 

Dial-up Internet . . . . . . . . . . . . . .1,628 1,497 8.8 

Headquarters 

WorldCom/500 Clinton Center Dr., Clinton, Miss. 39056/Phone: 

(601) 460-5600. 


Corporate: Bert C. Roberts, Jr., chmn; Bernard J. Ebbers, pres & 

CEO. 

Euro RSCG MVBMS & Partners, New York. Denis Glennon, 

ptnr. 

Media svcs: Media Planning Group, New York. Suzanne Forte, 

acct dir. 

MCI Group: 701 S. 12th St., Arlington, Va. 22202/Phone: (703) 341- 

3000. Wayne Huyard, chief operating officer-MCI Branded: Joyce 

Dorris, VP-mktg-MCI consumer markets; Melissa Parisi, dir-mktg 

comms; specialty brands: Patty Proferes, VP-mktg, specialty 

brands; Jeff Grossman, dir-mktg & adv, 1-800-Collect & 10-10- 

9000; Susan Tonetti, dir-mktg & adv, 10-10-220; Debbie King, dirmktg 

rsch & strategic plng, & dir-mktg, 10-10-987. 

MCI “The Neighborhood” branded: Deutsch, New York. Donny 

Deutsch, CEO; Val DiFebo, mg ptnr & dir client svcs. 

Specialty Brands: Telecom*USA (1-800-Collect, 10-10-220, 10-10- 

9000, 10-10-987, MinutePass, 10-10-321): Euro RSCG MVBMS & 

Partners, New York. Denis Glennon, ptnr. 

Media buying: Media Planning Group, New York. Meegan 

Donnelly, acct dir & VP. 

WorldCom Group: 500 Clinton Center Dr., Clinton, Miss. 

39056/Phone: (601) 460-5600. Ronald Beaumont, chief operating 

officer; Brian Brewer, sr VP-global mktg; Jill Canino, VP-global 

mktg. 

Euro RSCG MVBMS & Partners, New York. Denis Glennon, 

ptnr. 

41 Wyeth 



Magazine . . . . . . . . . . . . . . . . .$39,809 $73,145 -45.6 


Newspaper . . . . . . . . . . . . . . . . .3,058 4,652 -34.3 


Outdoor . . . . . . . . . . . . . . . . . . . . . .110 10 961.5 

Network TV . . . . . . . . . . . . . . . .127,816 170,619 -25.1 

Spot TV . . . . . . . . . . . . . . . . . . . .9,869 13,804 -28.5 

Syndicated TV . . . . . . . . . . . . . .56,876 37,896 50.1 


Network radio . . . . . . . . . . . . . . .8,072 3,811 111.8 



Internet . . . . . . . . . . . . . . . . . . . . .3,104 1,392 122.9 



Total . . . . . . . . . . . . . . . . . . . .770,772 668,962 15.2 


Advil cold & sinus remedies . . .87,900 85,264 3.1 

Centrum vitamins . . . . . . . . . . .45,750 57,006 -19.7 

Wyeth-Ayerst laboratories . . . .41,848 35,485 17.9 

Dimetapp cold remedies . . . . .22,265 11,735 89.7 

Robitussin cough remedies . . . .19,373 12,496 55.0 

Prevnar meningitis Rx . . . . . . . .16,742 11,174 49.8 

Premarin & Prempro estrogen Rx . .16,236 37,930 -57.2 

Caltrate . . . . . . . . . . . . . . . . . . . .13,621 12,663 7.6 

Proheart remedies . . . . . . . . . . .12,757 0 NA 

Chapstick lip balm . . . . . . . . . . .12,413 8,271 50.1 

Preparation H remedies . . . . .10,080 8,448 19.3 



Sales . . . . . . . . . . . . . . . . . . . . .$14,128 $13,214 6.9 

Earnings . . . . . . . . . . . . . . . . . . . .2,285 -901 NA 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .9,029 8,045 12.2 



Consumer healthcare . . . . . . . . .2,465 2,375 3.8 

Headquarters 

Wyeth/5 Giralda Farms, Madison, N.J. 07940/Phone: (973) 660- 

5000. 

Notes 

American Home Products changed its name in 2002 to Wyeth. 



Corporate: John R. Stafford, chmn; Robert Essner, pres & CEO. 

Media buying: Wyeth Advertising (in-house), Madison, N.J. 

Richard Feldheim, pres; Marianne McArdle, exec VP-TV; Patricia 

Johnson, Kenneth Lagana, Marilyn Feoranzo, VP-media buying; 

Charles Greenberg, VP & dir-print. 

Fort Dodge Animal Health: 9401 Indian Creek Pkwy., Overland 

Park, Kan. 66210/Phone: (913) 664-7000. E. Thomas Corcoran, 

pres; Brent Standridge, sr VP-sls & mktg; Tom Overbay, dir-livestock 

prods. 

Latorra, Paul & McCann, Syracuse, N.Y. Lou Latorra, pres. 

Wyeth Consumer Healthcare: 5 Giralda Farms, Madison, N.J. 

07940/Phone: (973) 660-5000. Ulf Wiinberg, pres Wyeth 

Consumer Healthcare; Doug Rogers, pres-U.S. consumer healthcare; 

Valerie Caruso, sr VP-GI/topical bus unit; John Incledon, sr 

VP-respiratory bus unit; Andy Davis, sr VP-nutritional bus unit; 

Bob Sanders, sr VP-analgesics bus unit; Keith Wypyszynski, sr 

VP-sls; Mark Sobray, VP-medical sls & mktg; Steve Palmisano, 

VP-adv dir. 

Advil, Advil Cold & Sinus, Children’s Advil, Chap Stick, 

Preparation H, Robitussin: Grey Worldwide, New York. John 

Edwards, exec VP. 

Caltrate, Centrum, Centrum Kids, Centrum Silver, Centrum 

Performance, FiberCon: Carrafiello-Diehl & Associates, Irvington,


N.Y. Bob Burriesci, mgmt super; Nanci Silverman, mgmt super. 

Anbesol, Dimetapp: McCann-Erickson, New York. Greg 

Fujimato, sr VP, mgmt dir. 

Anacin, Axid AR, Orudis KT, Primatene: No agency. 

Wyeth Pharmaceuticals: 555 E. Lancaster Dr., St. Davids, Pa. 

19087/Phone: (610) 902-1200. Bernard J. Poussot, pres; Mark Larsen, 

pres-Intercontinental region; Joseph Mahady, pres-Wyeth N. 

Amer.; Cavan M. Redmond, sr VP-global strategic mktg; Kevin 

Reilly, pres-Wyeth Vaccines & Nutrition; Gregory J. Rough M.D., 

exec VP-mktg, N. Amer.; Michael Dey Ph.D, pres-Global 

Women’s Health Care Org; Andrew Panagy, VP-WHC U.S. mktg. 

Alesse, Cordarone IV, Healthcare Systems, Minocin, new business 

N. Amer., Premarin vaginal cream, Rapamune, Triphasil: Inhouse. 

Greg Smalley, principal; Richard Malinsky, principal; Liz 

Rocchetti, principal; Becky Obernc, VP; Nina Mehta, VP; Debbie 

Seifert, VP; Women’s Health: Mary Walchak, VP; Healthcare 

Systems: Donna Prystowsky, VP; Cordarone IV, Rapamune: Mike 

Fiore, VP; Peter Villucci, VP; Mike Flore, VP. 

Effexor, Zosyn: Robert A. Becker Euro RSCG, New York. 

Sander Flaum, CEO; Al Paz, pres; Harold Corbran, exec VP; Pam 

Pinta, sr VP & mgmt super; Effexor: Steve Nothel, VP; Zoslyn: 

Bob Louer, grp VP. 

Enbrel: Klemtner Advertising, New York. Rebecca Sroge, sr VP 

& dir of direct & interactive mktg; Ken Begassi, exec VP, acct grp 

dir; Dave Marek, sr VP, acct grp dir; Helen Symon, VP-acct grp 

GI Hemophilia-Benefix, ReFacto: Lyons Lavey Nickel Swift, 

New York. Al Nickel, chmn; James Stroup, chief operating officer; 

Suri Harris, exec VP. 

Lodine XL, Protonix: Lally, McFarland & Pantello Euro RSCG, 

New York. Ron Pantello, chmn & CEO; Diane Harri, pres; 

Edward Stapor, sr VP. 

Cons adv, Premarin, Prempro: Bates Healthworld, New York. 

Stephen Wray, pres; Leo Brandstetter, exec VP-strat plng & rsch; 

Chris Clark, sr VP & mgmt super; Jody Cohn, VP & mgmt 

super. 

Premarin, Prempro: Klemtner Advertising, New York. Gavin 

Scotti, pres & CEO; Michael Trepocchio, pres; Barry Bowling, 

pres; Terry Dell, VP & acct super; Linda Williams, VP & acct 

super. 

Cons adv, Synvisc: Bates Healthworld, New York. Stephen 

Wray, pres. 

Prof adv, Synvisc: Lally, McFarland & Pantello Questar Euro 

RSCG, New York. Doug Burcin, mg dir. 

44 Yum Brands 



Magazine . . . . . . . . . . . . . . . . . . . .$515 $359 43.4 


Newspaper . . . . . . . . . . . . . . . . . . . .414 771 -46.3 


Outdoor . . . . . . . . . . . . . . . . . . . .6,690 5,512 21.4 

Network TV . . . . . . . . . . . . . . .284,157 301,510 -5.8 

Spot TV . . . . . . . . . . . . . . . . . .186,494 214,511 -13.1 

Syndicated TV . . . . . . . . . . . . . . . . .767 237 223.3 


Network radio . . . . . . . . . . . . . . . . . .25 104 -75.9 


Internet . . . . . . . . . . . . . . . . . . . . . .624 1,538 -59.5 

Yellow Pages . . . . . . . . . . . . . . . .6,900 5,599 23.2 



Measured media 566,204 594,202 -4.7 


Total . . . . . . . . . . . . . . . . . . . .676,531 672,688 .6 


KFC restaurants . . . . . . . . . . .206,534 195,211 5.8 

Taco Bell restaurants . . . . . . .179,494 214,643 -16.4 

Pizza Hut restaurants . . . . . . .148,360 151,573 -2.1 

Long John Silver’s restaurants . .23,394 24,726 -5.4 



Sales . . . . . . . . . . . . . . . . . . . . .$6,953 $7,093 -2.0 

Earnings . . . . . . . . . . . . . . . . . . . . .492 413 19.1 

U.S. 2001 2000 % chg 

Sales . . . . . . . . . . . . . . . . . . . . . . .4,827 5,062 -4.6 

Headquarters 

Yum Brands/1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 

874-8300. 

Notes 

Total advertising for Yum Brands includes Long John Silver’s 

seafood restaurants and the A&W root beer chain that are being 

purchased from Yorkshire Global Restaurants. These chains, however, 

are not included in the financial totals. Yum Brands became 

the new name for Tricon Global Restaurants this spring. YUM is 

its stock trading symbol. 


Corporate: David Novak, CEO. 

Media buying: Mediaedge:CIA, New York. Denise Weimann, sr 

VP, natl bdcast dir. 

A&W All-American Food: 101 Yorkshire Blvd., Lexington, Ky. 

40509/Phone: (859) 543-6000. Bill Ruby, sr dir-mktg; Lisa Ross, dirfield 

mktg; Jane Acker, dir-specialty mktg; Natalie Grider, adv 

mgr. 

Creative Alliance, Louisville, Ky. Nancy Wine, VP-acct svcs; 

Julie Cronin, acct exec. 

KFC Corp.: 1441 Gardiner Lane, Louisville, Ky. 40213/Phone: (502) 

874-8300. Cheryl Bachelder, pres & chief concept officer; John 

Gilbert, chief mktg officer; Peter Foulds, chief adv officer; Matt 

Kelly, VP-mktg; Nadine Brewer, sr dir-cons insights; Denise 

Cumberland, dir-media. 

BBDO Worldwide, New York. Jeff Mordos, chief operating officer; 

Jim Santora, sr VP, acct dir. 

Print & point-purchase: Creative Alliance, Louisville, Ky. Tom 

Giarusso, VP, acct svcs; Marilyn Nicholsen, sr VP-acct svcs. 

Long John Silver’s: 101 Yorkshire Blvd., Lexington, Ky. 

40509/Phone: (859) 543-6000. Mike Baker, VP, natl mktg. 


Print creative & point of purchase: Creative Alliance, Louisville, 

Ky. Chandra Cantrell, acct super. 

Pizza Hut: 14841 Dallas Pkwy., Dallas, Texas 75254/Phone: (972) 

338-7700. Randy Gier, chief mktg officer; Larry Dykstra, VP-cons 

insights & strat; Sean Gleason, Sr., VP-adv & brand identity; 

Cindy Hennessy, VP-natl mktg; Bill Cashman, dir, partnership 

mktg; Wayne Walker, sr coach, sls & mktg; Rich Matteson, dir, 

brand mktg; Kristan Miller, dir-field & sls.


BBDO Worldwide, New York. Cindy Davis, sr acct dir. 

Cons promos, kids adv, prod & packaging devel, retail mktg: 

TLP, Dallas. Shane Gray, mg part; Scott Hudgins, grp acct dirfield 

offices. 

Media buying-natl: Mediaedge:CIA, Dallas. Denise Weimann, sr 

VP, natl bdcast dir. 

Taco Bell: 17901 Von Karman, Irvine, Calif. 92614/Phone: (949) 

863-4500. Emil Brolick, pres & chief concept officer; Greg Creed, 

chief mktg officer; Debbie Myers, VP-media svcs & entertainment. 

Foote, Cone & Belding Worldwide, San Francisco. Geoff 

Thompson, chmn & creative dir; Brendan Ryan, CEO; Bob Gale, 

acct dir. 

Media buying-network: Mediaedge:CIA, New York. Denise 

Weimann, sr VP & natl bdcast dir; Elizabeth O’Brien, grp super. 

Local bdcast buying: Initiative Media North America, New York. 

Lawrence Orell, exec VP & gm. 

June 24, 2002 | Advertising Age |77

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