Membership Benefits - Scotland Food and Drink

Making the most of your membershipMarket IntelligenceWant to test a new product or packaging concept withconsumers? Why not access our collaborative focus groupswhere you will have the opportunity to present your conceptto a group of consumers and get direct feedback. Thefocus group will be shared with two other non-competingcompanies, for one-third of the normal price, representinga typical saving of £1,650. Assistance will also be providedto develop the research brief.Grant FinderHave you identified a new business opportunity that youwould like to develop, but don’t yet know how to finance it?We can help you by identifying sources of funding availableto companies in the food and drink industry across a rangeof projects. This is a free service available to members only.Discounted Advertising with STV duringthe Year of Food and DrinkIf you are considering television advertising, or would like apresence on the STV online site, STV is offering preferentialrates to Scotland Food & Drink members.Members who have never used TV advertising or who have notused STV in the last two months are entitled to a 15% discounton STV’s lowest package rate and 17.5% cent towards thecost of your commercial made by STV Creative.INSIGHTS First for Scotland Food & Drink MembersScotland Food & Drink INSIGHTS has teamed up with Kantar,the market intelligence supplier, for a unique, members only,benefit. Members can now gain access to Kantar Worldpanelcategory data, free of charge, allowing them to track volumeand spend changes across their own category, to benchmarktheir category against others and to break out Scotlandonly data. The data can be used for a host of strategic andtactical purposes; from long term planning to specific retailerpresentations. This market intelligence data would normallycost thousands of pounds and is being offered by Kantarand INSIGHTS to encourage Scotland Food & Drink membersto explore more fully the opportunities that expert marketintelligence can generate. Members who would like to takeadvantage of this special benefit should email:andrew.Niven@scotlandfoodanddrink.org orkenny.Martin@scotlandfoodanddrink.org and the teamwill arrange for Kantar to supply login details.Free Sales Manager for HireDo you need help to review and develop your sales strategy?Not sure how to approach a key multiple or foodservice provider?Scotland Food & Drink is delighted to offer its members aday’s free access to an industry expert (worth £450) whocan assist in a variety of areas:Specific channel planning – our Sales Managers can offerassistance with decision-making in relation to a company’scapability and resources to tackle targeted channels.Access to their expertise in navigating and negotiatingwith multiples (regional and national), foodservice providers,wholesalers and boutique premium retailers.A review of clients’ sales and marketing strategy toidentify new, profitable routes to market and maximisepotential opportunities.Strategic assistance in developing skills and competenciesthat will enable businesses to manage, develop and targetnew areas of growth to ensure a measurable and profitableoutcome.Access to the practical skills and know-how required tomake launching brands, developing brands and marketingbrand extensions a reality.‘Horsepower for a Day’ – businesses may want someadditional effort to push a project on, get a new influx ofideas, or to act as a sounding board.Our Sales Managers for Hire days are provided by HATConsultancy, Flair Factor and Forbes Sales & Marketing.They have a wealth of experience, knowledge and contactsin the food and drink industry and proven records of successin delivering growth and profitability.