Starting my own small business: a training module - unesdoc - Unesco

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Unit 9Communicating with mycustomers and business partnersCommunicating clearly with customers and business partners is extremely importantfor the success of our business.A successful entrepreneur is: enthusiastic cheerful polite helpful, etc.Tobuildasuccessfulbusiness,wewillneedtoconveythefollowingtoourcustomers: “I am honest’Being frank about our product or service can help build clients’ trust and confidencein us. This means that we should not give the client an incorrect impression of ourproduct. Being honest in general may also help us to buy materials or services at areasonable price from our business partners. “I have a tidy appearance”Looking clean and tidy will show that we are careful people – and careful about thethings we make or do. “I am courteous”Always be polite and friendly – even if a customer seems rude or does not buyanything. “I listen to my customers”Listen carefully and we may find out what a person would really like to buy, or howmuch money they wish to spend. This may help us to suggest an alternative if theydo not find what they want. Divide participants into two small groups. Ask one group to play therole of the customer, and the other the role of the service provider inthe business of their choosing. Each member of the group should taketurns at being the spokesperson, while the rest of the group generatesideas. Commend innovativeness and tactfully point out shortcomings.21
Unit 10MakingthebestuseofmytimeAn entrepreneur needs to organize his or her time carefully. Your day may consist ofcarrying out many activities, including family obligations.Managing time is an essential part of good business planning, because time is aresource that can have a monetary value. Poor time management usually leads tolast-minute rushes to meet deadlines, stress and inferior performance. This may resultin the product or service not being delivered in time. A disappointed customer mayseek a more reliable business provider.Time should be allocated to tasks depending on:when the product or service is to be deliveredhow long the preparation of the product or service is likely to takethe need to co-ordinate people working on the product or service preparationhow important the product or service and client are to the business as a whole,etc.Good time management allows for situations beyond our control, such as bad weatherthat may delay our work.Often, we must undertake several tasks at the same time in order to complete our job.We do this by estimating the amount of time necessary for each task and organizingour work accordingly. This is true of many of the activities that we take on in oureveryday lives. For example, when we cook we do not prepare dishes one at a time.Rather, we carry out our chopping, mixing and boiling in such a way that all ourdishes are ready to serve up just when we want them!Similarly, a person working on one task may be asked to help with another task whenthe work situation requires it.The time taken for the various stages of production should be recorded, so thatclients can be given estimates of time before delivery. These records will also beuseful for planning future projects.22
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Page 14 and 15: Unit 4My marketBusinesses function
Page 16 and 17: Unit 5Setting my pricesProfitThe en
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Page 20 and 21: Unit 7Banking Discuss: Is starting
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Page 28 and 29: Unit 13My business planIn this unit
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Starting my own small business: a training module - unesdoc - Unesco

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