Osim FR 050407.indd

Result of our Growth StrategyThe Growth of Brand OSIMBrand OSIM Attracts Positive PeopleBrand OSIM is about the experience of total well-being. It isabout living an inspiring life. We channel our Brand at eachand every customer touch point, communicating our valuesthrough our products, our outlets, our brand image and ourservice excellence and in-depth knowledge of holistic health.Brand OSIM embraces four main Focuses: Health Focus,Hygiene Focus, Nutrition Focus and Fitness Focus. Our storeconcepts channel these Focuses and deliver to our customersaround the world the values of living an inspiring life througha healthy lifestyle.And this comes through in our Brand Value of PositiveThinking. Our can-do attitude towards everything we doinspires all who connect with us. This vibrant culture createsan environment that attracts positive people – our people –people who care.Bringing an Inspiring Life to YouOSIM reported growth revenue of $622.9 million and a netprofit of $33.8 million for FY2006. These figures representthe success of our growth strategy which focuses on Processand Performance to motivate our people and accelerategrowth.We attribute our phenomenal expansion first and foremostto our people. It has been their individual successes andprogressive performances that have enabled us to continuealong our path of growth.The OSIM network covers more than 360 cities in 28 countriesacross the globe. We have recently focused our expansionplans on our overseas markets, with the intent of bringingour philospohy of inspiring life and the concept of holistichealthy lifestyle to the world.It is with our people that we will achieve our goal of becominga global leader in healthy lifestyle products. So that we maycontinue to grow, we have ensured solid processes are inplace to train our staff and to open communication acrossborders, learning from one another and instilling a worldwidepassion to excel.As the world turns to healthy lifestyle alternatives to manageand prevent disease, there has never been a better time forOSIM to deliver our experiences of total well-being with ourinnovative products and solutions for holistic health.Result of Our Growth Strategy 28 Annual Report 2006