COVER SHEET PHILIPPINE SEVEN CORPORATION - 7-Eleven

maintains its leadership in the industry. The Corporation estimates its market share in branded C-storebusinesses as of December 31, 2008, in terms of number of C-store outlets in Metro Manila and adjacentprovinces, as follows:Number ofC- storesMarket Share(as of 31 Dec2006)7-Eleven 368 41%Mercury Self-Serve* 283 32%Ministop 218 25%San Miguel Food Shop 17 2%TOTAL 886 100%*only 47 stores operate 24 hoursThe majority shareholder, PCSC, has hands-on experience and know how in operating more than4,705 7-Eleven Stores in Taiwan and continually providing technical expertise, logistics infrastructure andmarketing support program to build the Corporation’s business systems to support its store expansionprogram for corporate and franchise stores. The continuous improvement of the corporation’s supply chainshall generate further efficiencies to effectively compete with the entry of other players in the C-storebusiness. The successful franchise program is another mover to achieve the expansion plans and to dominatethe c-store market.The average number of customers that transact in the stores is about 1,197per day per store with an average purchase transaction of about P 44.15. Thestores carry a wide range of beverages, food service items, frozen foods,confectioneries, cookies and chips, personal care products, groceries and otherdaily needs and other services which neighborhood residents, commuters,students and other urban shoppers would look for in a convenience store. Alsooffered in the store are proprietary product lines under the 7-Eleven trademarksuch as:Trademarks Description of Product ApplicationStatusDate1. Slurpee Frozen carbonated beverage, preparedwith a variety of high-quality syrups,properly brixed, and served inAug. 19, 1992 Registered for 20 yearsfrom Aug. 19, 1992 toAug. 18, 2012standardized, trademark SLURPEEcups2. Super Big Bite Sandwiches, hotdogs and buns Apr. 20, 1994 Registered for 20 yearsfrom April 20, 1994 toApr. 19, 20143. Big Gulp Post-mix fountain beverage, preparedwith a variety of high quality syrupsNov. 16, 1992Registered for 20 yearsfrom Nov. 16, 1992 toNovember 15, 2012PSC also sells its developed or own branded products/services under the following trademarks:Trademarks Description of Product ApplicationStatusDate1. Nature’s Instant Noodles Dec. 17, 1993 Registered for 20 yearsHarvestfrom Dec. 17, 1993 toDec. 16, 20132. Hot Cup QuickMixInstant pre-packed hot beverages soldin 7-Eleven storesJune 02, 1997Registered for 20 yearsfrom Dec. 05, 2004 toDec. 04, 2024