Parallels Panel Roadmap

Parallels Panel RoadmapProduct Growth Track for Shared Hosters & Simplified Management for SMBsBlake Tyra – blake@parallels.comProduct Manager, Control Panels

Agenda• Plesk Overview- Recent Changes & Status Overview• Plesk 11 – “What’s New”- Cloud Ready- Future Proof• Product Line Evolution- Scale to the Skies w/ Plesk Panel and Plesk Automation• Web Presence- Increasing customer lifetime with online presence management• Questions / FeedbackProfit from the Cloud | 2

OverviewRecent Changes & Status Update

Plesk Server Usage – Website Owners & HostersEducation SMB Gaming Web Designer Hosting PersonalProfit from the Cloud | 4

Widest Operating System / Platform SupportSupports the Broadest Range of TechnologiesSupported OperatingSystemsSupported VirtualizationProfit from the Cloud | 5

PowerPack – New & Improved• PowerPack bundle reconfigured to:- Increase value in base Plesk product (AppPack/SpamAssassin)- Provide more premium tools for SMB/IT/IndividualsOld PowerPackApplication PackSpamAssassinColdFusionTomcatMSSQL/PostgreSQLNew PowerPackincludedincludedColdFusionTomcatMSSQL/PostgreSQLPlesk Mobile ManagerUnity Mobile (2 domains)Kaspersky AV (5 mailboxes)• Available in Plesk 10.4 and HigherProfit from the Cloud | 6

Anywhere Access - Plesk Mobile as FreemiumiPhoneAndroidBlackBerryActions Mobile Monitor (free) Mobile Manager (paid)Services on a Server View List Stop and Start ServicesServer Health View Indicators Take ActionServers See Info (CPU, OS, etc) Restart ServersLicense KeysRoll back & RetrieveProfit from the Cloud | 7

Free Application Installer – Powered by APS• Plesk contains a FREE App Installer based on APS standard- No extra charges to do instant app installation for 100’s of popular apps• In Plesk 11: Enable more APS applications with expanded APS 1.2compliance.- Applications can now request certain DNS configuration for a site, or requirea specific Apache module or PHP setting.- Automated License provisioning of APS Apps is now supported• Benefits:- ISVs that package their cloud-based applications and services according tothe APS 1.2 Standard can deliver a smooth experience on all levels down tothe delivery of licenses and specific end-user scenarios integrated in PleskPanel.- For Plesk end-users, web hosters, and resellers this means that a broaderrange of open source and commercial applications can be installed intoPlesk from the APS Application Catalog, and provided or upsold to hostingcustomers.Profit from the Cloud | 8

Overview – 50% Reduced Support LoadProfit from the Cloud | 9

Plesk 11.0 ReleaseWhat’s New

Plesk 11.0 – New FeaturesProfit from the Cloud | 11

Plesk 11.0 – Partner Benefits• Best for VPS’s and the Cloud:- PVC: Gain the best operational efficiency and VPS density withPlesk on PVC, using new efficient versionless EZ templates.- Special PVC 100 domain Plesk pricing gives you an edge- Easily clone and attach Plesk images and licenses to anyHypervisor-based cloud- Discounted Plesk Unlimited domain VPS price (100 domainpricing is PVC only)• Accommodate More Use Cases: Plesk Gives you the BestFlexibility on Offers and Packages- Customize your Self-Service offerings to different Audiencesegments with the new configurable Simple View- Can be easily provisioned, and then either locked down or left openfor customers to adjust what is shown or hidden in the panel.- Choose from multiple UI Views and Standardize on your choice togive the best experience to your CustomersProfit from the Cloud | 12

Plesk 11.0 – Highest Performance w/ nginxImprove Web Server Performance and Density with nginx (Linux)Web Hosts and Website Owners• Improve web server performance by installing Nginx, a supplementaryhigh-performance web server.• Main advantage over Apache is that nginx has a significantly lowermemory footprint per client connection which helps improve overallperformance.• Improves performance on slow connections (e.g. mobile webites)• Plesk Panel 11 can automatically configure it as a reverse proxy serverthat stands between the Internet and Apache.• nginx as front-end web server processes all incoming requests ;requests for static files are processed by nginx, while all other requests –such as running a PHP script - are sent to Apache.Partners• Lower load and improved density = more $$ per physical serverProfit from the Cloud | 13

Plesk 11.0 – Expanded WebMatrix SupportFor Design Studios and Web Developers Who Publish to WindowsWeb Deploy Now Integrates with Plesk as a Server Component• Web Deploy simplifies the migration, management and deployment ofIIS Web servers, Web applications and Web sites.Instant Configuration of Microsoft WebMatrix• WebMatrix provides users of all abilities a built-in set of applicationtemplates and applications which it can transparently configure andpublish to a hosting plan without leaving the WebMatrix tool.• Plesk 11 can automatically generate a WebMatrix configuration file thatcan be downloaded and installed to WebMatrix to enable automaticpublishing and updates of such web projects to a Plesk Panel server.Profit from the Cloud | 14

Plesk 11.0 – Enhanced Security• Plesk 11 has hardened security and improved password encryption- Can enforce Password strength levels (up to 5 levels)- Can password protect backup- Plesk generates a unique secret encryption key per Plesk instance- All passwords (CP, FTP, DB, Mail, Etc.) are encrypted• Auto-enabled for new installation, requires action for upgrades• Partners should offer Plesk 11 to minimize security-related Plesksupport incidents• Plesk 11’s can be configured for PCI compliance for users who wantto process credit cards via their websites• Parallels Customer & Business Manager (billing system for small/midhosters) is in the final stages of PA-DSS certification- Payment Application Data Security Standard (for banks/credit cards)Profit from the Cloud | 15

Plesk 11.0 – New Look & FeelFrom the Current Plesk 10 Look (below)Profit from the Cloud | 16

Plesk 11.0 – New Look & FeelTo the NEW Plesk 11 Default theme: Black “Modern” for Website OwnersProfit from the Cloud | 17

Plesk 11.0 – New Look & FeelTo the NEW Plesk 11 Default theme: Black “Modern” for Web HostersProfit from the Cloud | 18

Plesk 11.0 – Download & Try Today!www.Parallels.com/download/plesk/11Profit from the Cloud | 19

Product Line EvolutionSolutions for Website Owners and Web Hosters

Plesk – High Level Direction• Mission: Efficient websites and web infrastructure that issecure, mobile-friendly, self-service, and ready for tomorrow- nginx: Supplementary high-performance proxy server for handinglatency better (e.g., mobile)- IPv6: Only single server control panel that is fully IPv6 compliant;KA will be IPv6 soon- SNI: Attach multiple SSL certs to a single IPv4 address, stretchingaddresses further- Cloud: Easily attach the only secure IPv6 Control Panel w/ nginx toany cloud-based virtualization- Control: Partners can control notifications and offers in the Paneland sell Apps more easily• Web Presence Builder 11: Create better-looking InstantWebsites from 101 small biz templates, and track yoursuccess in our new DashboardProfit from the Cloud | 21

Product Line Evolution• Parallels Plesk Panel- Increasing focus on “Website Owners”- targeting: VPS/Dedicated Server Admins for SMB/Personal Use• Parallels Plesk Automation- NEW (“upgrade to”) Plesk edition due out in Q4 2012- targeting: Small/Mid-sized Web Hosting firms• For Partners:- No new license types to sell – Plesk Automation is just a simplesoftware ‘upgrade’ for your hosting reseller customers as they growbeyond a single server• Upgrade requires a minimum ‘level’ of Plesk license type (UnlimitedDomains, Dedicated) – upsell opportunity for you!- Licensing type does not change: it is still per-serverProfit from the Cloud | 22

Plesk Automation – all the benefits with no limits• Gain Greater efficiency – through Centralization• Centrally manage Linux and Windows shared hosting• Centralize Mail for easier management of spam• Centralized IP pools and management• Offer VPS Hosting• Pluggable Billing lets you choose – open API• No risk Plesk “take-over” (upgrade) for existing Plesk Panelservers.Profit from the Cloud | 23

Plesk Automation – Growth PathPPAManagementNodePOAPlesk Web 1Hosting(Linux)Web HostingPleskCentralPlesk 2Mail(Linux)Web HostingPleskDatabase Plesk 3NodePOAWeb HostingDNSNodePOAWebHosting(Win)PleskVPSHostingPOAPA ServicesPACIPACMPBXExchangeLyncSharePoint…MailMailMailDatabasesDatabasesDatabasesDNSDNSDNSProfit from the Cloud | 24

Plesk Instances become Service NodesProfit from the Cloud | 25

Add a Hardware Node – specify the WorkloadProfit from the Cloud | 26

Customer Panel & Web Hosting is….. PleskProfit from the Cloud | 27

Manage Linux & Windows Hosting in same PanelProfit from the Cloud | 28

Billing is Pluggable – with open APIProfit from the Cloud | 29

Accommodating Diverse Use CasesEncourage Use of Plesk’s “Views”

Views & Use Cases• SMB/Individuals:- Power User View(your sites only)- Simple View(basic operations only)• Shared Hosting:- Service Provider View(w/ Resellers & Customers)- “Classic” view– all hosting operationsin Admin Panel• Pre-select appropriate view (by provider)- Or customer can choose(during initial config on first login)Profit from the Cloud | 31

Plesk Views – “Power User”Recommended for most customers,but NOT for professional hostersProfit from the Cloud | 32

Plesk Views – “Service Provider”Profit from the Cloud | 33

Plesk Views – Selecting One• Easy Setting During Deployment:• /usr/local/psa/bin/poweruser --on -ip -domain • "%plesk_dir%\bin\poweruser.exe" --on -ip -domain • Or By The Customer (First Login):Profit from the Cloud | 34

Web Presence BuilderCrucial to Improving Customer Lifetime & Satisfaction

Parallels helps Growing Hosters bet on the futureAcquire new Customers: Offer them “Free Websites”Profit from the Cloud | 36

Set a URL, Point Customers there, Build Sites37

Upsell from Free Sites to Service Plans38

You control all “Try and Buy” settings (upsells too)39Profit from the Cloud | 39

Increase ARPU – Cross-sells in Panel & at POS• Integrate Web Presence Builder or Free or Paid Apps• Put them on your Order Form, in Service Plans, in VPSsProfit from the Cloud | 40

Easy instant Site Building for many language markets• Simply drag and drop to build sites• 101 pre-written Small Business templates in Version 11• Sites ready to publish in minutes• Many Localizations – all with all pre-written templates:• UK English, US English, Japanese, Chinese, German, French, Italian,Spanish, Dutch, Polish, Russian, and Brazilian PortugueseProfit from the Cloud | 41

Drag & drop social SharingProfit from the Cloud | 42

Add & Directly Manage a Facebook Web PresenceProfit from the Cloud | 43

Add eCommerce – eShop from ECWIDProfit from the Cloud | 44

Next StepsPlesk Panel & Plesk Automation

Timelines• Plesk 10.4 – was declared Stable in December• Web Presence Builder:Availability: Now (for Plesk, PA, Standalone)* Features: Site Design flexibility, Better Mobile Sites• Plesk Panel 11:Preview Availability: NowAvailability of Release (RTM): June 13• Plesk Automation 11 for professional hosters:Beta for private viewing nowEmail PPA@Parallels.com to participateFirst, join forum.parallels.com….Availability of Release: Q4 2012Profit from the Cloud | 46

Automation to provision Parallels Plesk servicesProven and reliable! It meets providers and customer’s needs!• Easy to deploy• Ready to use, right out of the box• The most matured hosting and billingautomation product on the market• Automates Plesk provisioning (shared,VPS)• Automates licenses provisioningProfit from the Cloud | 47

Questions / FeedbackWhat Can We Do Better?

Thank You!