Annual Report - ntgpe

Marketing & Public RelationsProgram Coordinator Ms Nicole Lamb. Nicole and Kishanhave attended this conference for a number of yearsand were again successful in securing sessions in theacademic program as presenters. To the delight ofDr Kishan Pandithage and NTGPE, Dr Pandithage wasawarded the NT Medical Educator of the Year Awardat this conference. NTGPE also provided information todelegates through its trade stand at this event.NTGPE were also represented at the RACGP Conference,the ACRRM Scientific Forum and a range of clinicaleducation forums through which our medical educationand executive staff are able to network withstakeholders significant to NTGPE’s business.NTGPE’s Marketing and Corporate Services Manager GlenWallace attended the National Marketing ManagersMeetings hosted by GPET in March during the GPRABreathing New Life into General Practice Conferenceand again in September at the GPET Convention.NTGPE’s involvement in these forums allows it to keepabreast of GP Marketing Strategy developments andalso help guide the group in areas of expertise such asIndigenous Health Training and Remote Practice.The Marketing Team continued to produce designmaterials in house including the 2009 Annual Reportand a variety of branded documents and handbooks.NTGPE’s Health Professionals Teaching and LearningConference was postponed from its usual Septembertimeslot due to it coinciding closely with the conductof the GPET Convention in Alice Springs. The HealthProfessionals Teaching and Learning Conference willoccur in March 2011, with a great deal of leg workfor the conference conducted throughout 2010.Glen WallaceMarketing & Corporate Services ManagerGlen Wallace also represented NTGPE in GPET’s marketresearch into attitudes towards Indigenous HealthTraining where the strategy for the focus groupsinvolved in this market research was devised. In thisway NTGPE were able to contribute knowledge aboutmarketing in this area. This knowledge was then testedagainst participant’s attitudes with valuable insights forour own marketing.NTGPE were again proud to maintain Major Sponsorshipof General Practice Registrars Australia (GPRA), whichensured the organisation received great exposurethrough each of the Medical Student (Aspire), JuniorDoctor (GP Compass) and GP Registrar GuidesNTGPE also made progress with its website developmentshifting the website from a HTML format onto aWordpress Blog which ultimately gives the organisationbetter control over content revision by staff with limitedknowledge in website development. NTGPE also movedaway from quarterly newsletters in preference of a blogmedium where stories could be added in real time asthey happened, again by a variety of staff.32 Northern Territory General Practice Education