2012 media KiT - Clear Channel Outdoor

2012 media KiT 

Clear Channel OUTdOOR :: NeW YORK 

OUT WORKS. 

99 Park Avenue, 2nd Floor New York, NY 10016 

P 212.812.0000 

V. 061912 

clearchannelOUTdOOR.com

NEW YORK BUSiNeSS & eCONOmY 

maRKeT demOGRaPHiCS 

Race Distribution & Ethnicity 

White 61% African American 17% 

Hispanic (Ethnicity) 23% Asian 9% 

Other 8% 

Median Age 38.1 

Average Household Income $98,545 

Median Household Income $69,427 

Average Vehicles 2 

maRKeT iN mOTiON 

Traveled 200+ Total Miles (wk) 20.6% 

Drive To Work Alone 73.4% 

30+ Minute Commute 27.7% 

Avg Travel Time To Work One Way (mins) 32.3 

aVaiLaBLe PROdUCTS 

• Bulletins • Wallscapes 

• Posters • Junior Posters 

• Transit Shelters • Premiere Panel 

• Digital • Premiere Squares 

• Spectaculars • Malls 

• Largest financial center in the world 

• 45 Fortune 500 companies (more than any other market 

in the country) 

• Leading retail market in terms of sales and shopping 

options 

SPORTS & ReCReaTiON 

• Madison Square Garden, home to the Knicks & Rangers, is 

3rd busiest arena in the world in terms of ticket sales 

• New York City Marathon is the largest in the world 

• Millions of acres of state parks and 17,000 miles of trails 

TOURiSm 

• World renowned tourist destination 

• NYC had 50 million visitors in 2011 

maRKeT aReaS OF iNTeReST 

• New York City – 5 boroughs with distinct neighborhoods 

and attractions: Empire State Building, Statue of Liberty, 

Herald Square, Bronx Zoo, Coney Island, Yankee Stadium, 

Citi Field, museums, parks 

• Times Square – Tourist epicenter for shopping & 

entertainment 

• Northern NJ – MetLife Stadium: NY Giants & NY Jets; 

Prudential Center: NJ Devils & NJ Nets; Izod Center; 

popular commuter destination to/from NYC 

• Westchester County – Affluent area of Northern NY 

suburbs; popular commuter destination to/from NYC 

• Hudson Valley – residential & rural suburb of NYC 

Sources: 2011 Census Based Estimates, 2011 Scarborough, nytimes.com, iloveny.com, nycgo.com, marketwatch.com, bloomberg.com 

dma RaNK 

1st 

dma POPULaTiON 

(Adults 18+) 

15,971,382 

% CHaNGe 2000 - 2010 

7% 


NeW YORK dma 

OVeRVieW 


BULLETINS 

BeNeFiTS 

• Bulletins deliver high frequency at each 

location. 

• Builds reach over an extended period 

of time. 

• Provides continuity of an advertising 

message throughout the year. 

• Sustains name and image awareness. 

• Assures dominance in selected areas. 

diSTRiBUTiON 

• Positioned on highly visible, heavy traffic 

locations such as expressways, primary 

arteries and major intersections. 

SiZe 

• Standard Bulletin Size: 14’ h x 48’ w; 

20’ h x 50’ w; 20’ h x 60’ w 

• Permanent Bulletin sizes may vary by 

location. 

eXTeNSiONS 

• Extensions break the boundary of a 

bulletin’s standard rectangular dimension 

and improve viewer attention. 

• They can extend 51/2’ on the top, 2’ on 

the sides. 

• Some locations have unique extension 

requirements, consult with your account 

executive before producing artwork. 

CONTRaCT TeRm 

• Typically purchased 16 weeks or longer. 

• Purchased individually or by showing level. 


WALLSCAPES 

BeNeFiTS 

• Accommodates a wide variety of unusual 

creative sizes and shapes. 

• Towers above the streets, creating a 

spectacular landmark. 

• Delivers high frequency. Reach varies 

by location. 

• Provides dominance in key market. 

diSTRiBUTiON 

• Typically located in high profile locales. 

• Penetrates areas where other out-of-home 

coverage is limited or unavailable. 

• Available throughout the New York DMA, 

but primarily in Manhattan. 

SiZe 

• Varies by market and location. 

• See your Clear Channel Outdoor 

representative for size specifications. 

CONTRaCT TeRm 

• Sold individually for extended periods. 


POSTeRS 

Designed to accommodate the latest in substrate 

technology, our Posters deliver the outstanding 

benefits of posting and guaranteed visual integrity. 

BeNeFiTS 

• Single-sheet executions - no flagging or peeling 

• No more glue and paper - attach directly to the 

structure 

• Environmentally responsible / fully recyclable 

• Unaffected by inclement weather 

• Visual quality comparable to vinyl executions 

diSTRiBUTiON 

• Widely distributed throughout markets 

reflecting consumer traffic patterns. 

• Located in commercial areas on primary and 

secondary arteries. 

• Available in most Clear Channel Outdoor 

markets. 

SiZe 

• Copy Area: 10’ 5” h x 22’ 8” w 

CONTRaCT TeRm 

• Typically purchased by showing level for four 

weeks or longer. 


TRANSIT SHELTER DISPLAYS 

BeNeFiTS 

• Offers outstanding visibility and quality impressions 

within a glass showcase. 

• Delivers high circulation figures due to its curb side 

positioning along main roadways. 

• Economical medium providing low cost impressions 

• Transit Shelters are the only outdoor medium 

available to effectively reach, and provide thorough 

distribution, in Westchester County. 

• The average household income for Westchester zip 

codes with Transit Shelters is $112,142 (2008 

Census). 

diSTRiBUTiON 

• Westchester County, NY (The Northern NYC 

Suburbs) 

SiZe 

• Copy Area: 69” h x 48” w 

CONTRaCT TeRm 

• Typically purchased four weeks or longer. 

• Alcohol and firearms are restricted from posting on 

Westchester County Transit Shelters. 


18 diSPLaYS 

DIGITAL DISPLAYS 

FeaTUReS / BeNeFiTS 

• Immediate delivery of your targeted messages to impact your audience. 

• Ability to update your own messages in real time to engage your consumers. 

• Unparalleled flexibility to target and adapt your messages to the exact audience you are trying to reach. 

• Unlimited creative executions to showcase every aspect of your product, services and image. 

• Premium, personalized services for designing, scheduling and monitoring to help you tap into the power 

of digital. 

SiZe 

• Each Digital Bulletin: 14’ h x 48’ w 

• No allowable extensions. 

CONTRaCT TeRm 

• One 8-second spot, seen every 64 seconds continuously 24 hours per day, on all four Digital Bulletin 

locations. 


ccodiGiTaL.com

PRemieRe PaNeLS 

BeNeFiTS 

• Targets desired consumers demographically 

and geographically. 

• Creates and reinforces brand awareness in 

the marketplace. 

• Builds high frequency with continuous 

presence. 

• Stimulates sales near point-of-purchase 

locations. 

• Combines the creative impact of a bulletin 

with the reach and frequency of a poster 

program. 

diSTRiBUTiON 

• Customized programs can cover an entire 

market or pinpoint desired 

consumer target groups. 

• Rotary programs are offered in most Clear 

Channel Outdoor markets. 

SiZe 

• Copy Area: 12’ 3” h x 24’ 6” w 

eXTeNSiONS 

• Extensions break the boundary of a panel’s 

standard rectangular 

dimension and improve viewer attention. 

• Extensions are allowable on a per unit basis, 

and may have unique requirements. 

CONTRaCT TeRm 


• Shorter term programs and rates are offered. 

• Purchased individually. 


PRemieRe SQUaReS 

BeNeFiTS 

• Offers the impact of a permanent bulletin 

by utilizing a single-sheet vinyl face with 

increased creative possibilities due to its size. 

• Strategically located to target specific market 

segments. 

diSTRiBUTiON 

• Generally purchased as permanent locations. 

However, rotary programs are available in 

some markets. 

• Available in select Clear Channel Outdoor 

markets. 

SiZe 

• Premiere Squares© vary in size by market, 

please contact your local representative for 

specific details. 

eXTeNSiONS 

• Extensions break the boundary of a square’s 

standard square dimensions and improve 

viewer attention. 

• Extensions are allowable on a per unit basis, 

and may have unique requirements. 

CONTRaCT TeRm 


• Shorter term rates and programs are offered. 

• Purchased individually. 


JUNiOR POSTERS 

BeNeFiTS 

• Offers versatility for short-term seasonal and 

regional campaigns. 

• Generates brand awareness and is ideal for new 

product/service introductions. 

• Stimulates sales near point-of-purchase locations. 

• Targets pedestrians as well as motorists. 

• Penetrates neighborhoods and pinpoints 

demographic and socio-economic areas. 

• Provides efficiencies to media plans by lowering 

cost per thousand impressions. 

diSTRiBUTiON 

• Widely distributed throughout markets reflecting 

consumer traffic patterns. 

• Located in commercial areas on primary and 

secondary arteries. 

• Available in Hudson Valley only. 

SiZe 

• Copy Area: 5’ h x 11’ w 

CONTRaCT TeRm 


PeNeTRaTeS NeiGHBORHOOdS 

aNd PiNPOiNTS 

demOGRaPHiC aNd 

SOCiO-eCONOmiC aReaS. 


Team CYCad 

aTHLeTiC BiLLBOaRd 

adVeRTiSiNG 

• Tailored routes in high traffic areas for maximum 

exposure to target audience. 

• Team Cycad can go where motorized vehicles 

cannot. 

• Low travel speed with longervisual impact. 

• Sampling activity grabs people’s attention. 

diSTRiBUTiON 

• Please contact your Clear Channel Outdoor 

Representative for specific detials. 

SiZe 



CONTRaCT TeRm 




WeSTCHeSTeR diGiTaL 

BeNeFiTS 

• Immediate delivery of your targeted 

messages to impact your audience. 

• Ability to update your own messages in real 

time to engage your consumers. 

• Unparalleled flexibility to target and adapt 

your messages to the exact audience you are 

trying to reach. 

• Unlimited creative executions to showcase 

every aspect of your product, services and 

image. 

• Premium, personalized services for 

designing, scheduling and monitoring to 

help you tap into the power of digital. 

SiZe 

• 5 Vertical Shelter-Size Digitals 

• 10 Horizontal Junior Poster-Size Digitals 

CONTRaCT TeRm 


Bronx River Pky 

Chatterton Ave 

Tarrytown Rd 

21 

Intervale St 

Orchard Pky 

Battle Ave 

Home St 

Bronx St 

Ferris Ave 

Westmoreland Ave 

Wyanoke St 

Tibbits Ave 

Sterling Ave 

Midland Ave 

Fairview Ave 

ESPECIALLY PREPARED FOR 

WESTCHESTER 

DIGITAL 

Digital Network 1 



Irving Pl 

Highland Ave 

Nutgrove St 

Lynton Pl 

Miles 

0 0.07 0.14 

SS:T 

51111 51111 51111 51111 51111 51111 51111 51111 51111 51111 51111 

51004 51004 51004 51004 51004 51004 51004 51004 

51004 51004 51004 51004 51004 51004 51004 51004 

Bank St 

Kirby Ter 

NEW YORK MARKET 

Borneman Pl 

Brady Pl 

Northview Pl 

51109 51109 

51108 

51108 

51106 51106 51106 51106 51106 51106 51106 51106 

51106 51106 51106 51106 51106 51106 51106 51106 51106 51106 

Fairfield St 

Hillside Ter 

N Lexington Ave 

Orawaupum St 

Odell Ave 

Rathbun Ave 

Parkview Ct 

New St 

Fisher Ave 

Summit Ave 

S Lexington Ave 

Denison St 

Howard Ave 

W Post Rd 

David Ter 

Park Cir 

Water St 

Charles St 

Roosevelt St 

Church St 

Church Ct 

Cottage Pl 

51107 51107 51107 51107 51107 51107 51107 

51107 51107 51107 51107 51107 51107 51107 

Osborne St 

Winthrop Ave 

Hillside Ave 

Fisher Ct 

Hamilton Ave 

51114 51114 51114 51114 51114 

51114 51114 51114 51114 51114 

Brookfield St 

Cambridge Ave 

William St 

Dr Martin Luther King Jr Blvd 

Winchester St 

Davis Ave 

Renaissance Sq 

Longview Ave 

N Broadway 

Park Ave 

Rockledge Ave 

Martine Ave 

Grand St 

Oakwood Ave 

Bursley Pl 

Barker Ave 

51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 

51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 

51009 

51009 

51112 51112 51112 51112 51112 51112 51112 51112 51112 

51112 51112 51112 51112 51112 51112 51112 

Mamaroneck Ave 

Quarropas St 

Court St 

Prospect St 

Smith Ave 

Ej Conroy Dr 

Greenridge Ave 

51113 

51113 

City Pl 

Mitchell Pl 

E Post Rd 

Waller Ave 

Rutherford Ave 

Grandview Ave 

Stewart Pl 

51011 

51011 

Lyon Pl 

Doyer Ave 

Warren St 

Kensico Pl 

Ross St 

Terrace Ave 

Canfield Ave 

Windsor Ter 

Broad Park Way 

Armory Pl 

S Broadway 

Westchester Ave 

Dekalb Ave 

51003 51003 51003 51003 51003 51003 51003 51003 

51003 51003 51003 51003 51003 51003 51003 51003 51003 

Hale Ave 

Old Mamaroneck Rd 

Linda Ave 

Harvard Ct 

Cross Westchester Expy 

Hiram Ave 

N Kensico Ave 

Eastview Ave 

Hall Ave 

Franklin Ave 

Paulding St 

Carhart Ave 

Livingston Ave 

Edgewood St 

Schyler Pl 

Marion Pl 

Shapham Pl 

S Kensico Ave 

Amherst Pl 

51110 

51110 

51115 

51115 

Lake St 

Main St 

Bloomingdale Rd 

Maple Ave 

Woodcrest Ave 

Hadden Ave 

Oakley Ave 


GATEWAY CENTER 

PedeSTRiaN WaLKWaY 

The Gateway Center is a massive retail and 

office complex located in the heart of Newark’s 

downtown business district. Newark Liberty 

International Airport is just minutes away, and 

Midtown Manhattan and Wall Street are less than 

a half-hour commute via Gateway’s connection 

to Newark’s Penn Station. The Gateway Center 

is also easily accessible to the Prudential Center, 

home of the New Jersey Devils, NCAA Sweet 16, 

and over 200 events/concerts annually. 

The Pedestrian Walkway is an above-the-street 

concourse connecting buildings within the 

Gateway Complex, as well as connecting Gateway 

to Newark Penn Station. The Walkway is lined with 

shops, restaurants and lobby entrances for some 

of Gateway’s major tenants. The Walkway remains 

open at night to accommodate the traffic to/from 

Newark Penn Station and the Prudential Center, 

and is estimated at 15,000 per weekday. 

Sources: 2011 Census Based Estimates, 2011 Scarborough, www.newarkmetro.com 

NeW YORK dma 


DMA Rank: 1 

DMA Population: 15,971,382 

Average HHI: $98,545 

RaCe/eTHNiCiTY diSTRiBUTiON 

Caucasion: 61% 

Hispanic: 23% 

African American: 17% 

Asian: 9% 

Other: 8% 

NORTHeRN NeW JeRSeY 

demOGRaPHiCS 

Adults 18+: 3,670,747 

Median Age: 37.9 


SPeCiaLTY STOReS/SeRViCeS 

• Bank of America • Subway 

• Dunkin Donuts • Starbucks 

• Gateway Cosmetics • Verizon 

• New York Sports Club • Wachovia Bank 

• Sovereign Bank 

PROdUCTS aVaiLaBLe 

Shelter Sized Displays (6’h x 4’w - backlit) 

• Pedestrian Walkway - 28 displays 


NeW ROC TRaNSiT CeNTeR 

The New Rochelle Transit Center, located in 

Westchester County, is a major transportation hub 

that facilitates bus, train and taxi connections to 

Manhattan, amongst other cities. The multi-story 

parking garage offers parking for nearly 1,600 

vehicles and, additionally, houses a station for the 

Metro-North commuter railroad line and Amtrak, the 

regional line with connections to Boston, New York 

and Washington, D.C. 

The terminal accommodates as many as 300 buses 

a day and provides airport limousine service as it is 

minutes from the Westchester County Airport and 

close to the three major New York Metropolitan area 

airports. 

Westchester County, New York City’s “6th Borough,” 

has long been established as an affluent, suburban 

county just north of Manhattan. Ranked the #2 

wealthiest county in New York State, Westchester 

features upscale restaurants and shopping venues, as 

well as showcasing it’s suburban appeal with urban 

amenities. 

Just blocks from the shores of Long Island Sound, the 

streets of New Rochelle are filled with unique stores 

and eateries, and exciting entertainment options. 

Downtown New Rochelle has successfully maintained 

its hometown personality, while it continues 

to transform into a dynamic urban center. This 

rejuvenation has turned downtown New Rochelle into 

a 24 hour destination for its residents and beyond. 

STaTiON RideRSHiP 

Amtrak: 79,264 annually (2011) 

Metro-North: 1.045M (2006) 

Bee-Line Departures: +7.8% from years past 

(New Rochelle) 

NeW YORK dma 


DMA Rank: 1 





Hispanic: 23% 


Asian: 9% 

Other: 8% 

WeSTCHeSTeR COUNTY 

demOGRaPHiCS 

Adults 18+: 955,962 



SeRViCeS 

• Amtrak Train Station 

• Metro-North Train Station 

• Greyhound Bus 

• Parking Garage 

• Westchester Bee-Line Bus 



• Bus Terminal: Ground Level: 17 

• Train Platform: 5 (illuminated) 

• Upper Level Parking: 3 

• Upper Level Elevator Bank: 1 

Sources: www.newrochelledowntown.com, 2011 Census Based Estimates, 2011 Scarborough, www.nytimes.com, www.newrochellechamber.org, www.greatamericanstations.com 


NeW ROC CiTY 

New Roc City is a retail, entertainment and residential 

center located in the downtown area of New Rochelle, 

home to nearly 75,000 residents. It boasts over 1.2 

million square feet and is a popular destination for all 

ages living in the New York metropolitan area. 

At center of this vibrant venue is Westchester 

County’s only IMAX theater and largest Regal 

Cinemas MegaPlex with 18 theaters. Additional 

attractions at the complex are FunFuzion Bowling, 

Billiards, Go-Karts and Mini-Golf, as well as two full 

service health clubs and a variety of health and dance 

studios. Hotel accommodations and banquet hall 

options make this a highly desirable locale for major 

events and celebrations. 







amenities. 

Just blocks from the shores of Long Island Sound, 

the streets of New Rochelle are filled with unique 

stores and eateries, and exciting entertainment 

options. Downtown New Rochelle has successfully 

maintained its hometown personality, while it 

continues to transform into a dynamic urban center. 

This rejuvenation has transformed downtown New 

Rochelle into a 24 hour destination for its residents 

and beyond. 

Sources: www.newrochelledowntown.com, 2011 Census Based Estimates, 2011 Scarborough 

NeW YORK dma 


DMA Rank: 1 





Hispanic: 23% 


Asian: 9% 

Other: 8% 


demOGRaPHiCS 

Adults 18+: 955,962 




• Applebees • FunFuzion 

• Bally’s Sports Club • Modell’s 

• Buffalo Wild Wings • Stop & Shop 

• Marriott Residence Inn 



• Parking Garage – 17 displays 

Wall-Mounted Displays (6’h x 8’w) 

• Parking Garage - 6 Horizontal displays 


THe SOURCe 

THe SOURCe aT WHiTe PLaiNS 

The Source is a four story urban-style shopping 

complex located in downtown White Plains, NY. The 

curved glass retail complex is one of the first things 

people see as the enter the city from Interstate 287. 

Ideally situated on Bloomingdale Road, The Source 

is adjacent to The Westchester Mall, and within close 

proximity to Bloomingdales, The Galleria at White 

Plains Mall and The White Plains Pavilion Complex. 

The Source features retailers and restaurants such as 

The Cheesecake Factory, Raymour & Flanigan, Whole 

Foods Market and Morton’s The Steakhouse. 







amenities. 

White Plains is the ultimate Shopper’s Paradise, with 

3 major retail centers centrally located in the downtown 

district. Only 25 miles from New York City, 

downtown White Plains has over 70 restaurants, bars 

and lounges and is known as a shopping and nightlife 

alternative to Manhattan. 

Sources: 2011 Census Based Estimates, 2011 Scarborough, www.nytimes.com, 

NeW YORK dma 


DMA Rank: 1 





Hispanic: 23% 


Asian: 9% 

Other: 8% 


demOGRaPHiCS 

Adults 18+: 955,962 




• The Cheesecake Factory 

• Destination Maternity 

• Morton’s The Steakhouse 

• Raymour & Flanigan 

• Whole Foods Market 



• Parking Garage - 5 Displays 


• Parking Garage – 5 Vertical Displays 


CREATIVE RESOURCES 

aRTWORK 

ReQUiRemeNTS 

THe SPeCiFiCaTiONS deTaiLed HeRe aRe FOR OUR 

STaNdaRd / TYPiCaL NaTiONaL PROdUCTS ONLY. 

Due to structure variations and local ordinances, size and other requirementsmay vary by market. 

Verifying final size and specifications with your Clear Channel Representative is 

recommended prior to the creation and production of any artwork. 

Artwork should be delivered to Clear Channel Outdoor 

30-days prior to a scheduled display date. It must 

include traditional mechanical specifications. 

meCHaNiCaL aRT OF CORReCT 

PROPORTiON aNd SCaLe 

• 1/2” = 1‘ or 1/4“ = 1’ 

• Digital Resolution at this scale is best at 600dpi. 

diGiTaL SPeCiFiCaTiONS 

• All Clear Channel Outdoor Art and Production 

departments accept digital images on Macintosh 

formatted CD Rom, DVD or USB drive. Files can 

also be uploaded to fileexchange.clearchannel.com 

or a file hosting service of your choice. 

• Software: Illustrator, PhotoShop, InDesign & 

QuarkXpress 

• Include both screen and printer fonts or convert 

to paths/outlines. 

• Be sure to include all imported or placed graphic 

files. 

• PhotoShop imports must be saved as (.psd in 

layers), (.eps), (.jpg 12), or (.tif) CMYK images. 

• Include a client approved color proof for color 

matching. 

• Specify all flat tones as Pantone colors. 

• Production art requires additional room for bleed. 

Contact your Clear Channel Representative for 

additional details. 

PROdUCTiON 

ReQUiRemeNTS 

Production is the responsibility of the advertiser 

unless sub-contracted to Clear Channel Outdoor. 

Clients who supply painted vinyl must insure that 

the vinyl is received by all applicable Clear Channel 

Outdoor locations no less than 15-days prior to 

the contract installation date. Printed posters are 

subject to the same requirements. 

Advertisers must insure that posters are of sufficient 

weight, tensile strength, opacity, size and sort in 

conformance with the standards currently specified 

by the Outdoor Advertising Association of America 

(OAAA). Paper must be sufficiently porous to 

allow adhesion and free from additives, coatings 

or other extraneous materials that might prevent 

future posting. Should the poster paper not meet 

performance requirements, the advertiser will be 

charged for any and all work necessary to deliver 

satisfactory poster displays. 

Please note: Premiere Poster TM production by approved 

vendors guarantees overall product quality. 



deSiGN CONSideRaTiONS 

Product Identification 

Make sure you are able to read the advertiser’s 

name. 

Short Copy 

Don’t use more than 7 words, and keep them short 

for easy comprehension. 

Large and Legible Type 

Lettering should be a minimum of one foot tall. 

Remember these are viewed from 400 - 600 feet. 

Increase Line Thickness 

At 500 feet, thin lines disappear. 

Forget The “White Space Rule” 

It doesn’t apply to outdoor like it does with print 

material. 

Bold Colors 

Being subtle at 600 feet does not work. 

High Contrast 

For high visibility. 

Simplify Everything 

Stay with one key idea or objective. 

View From a Distance 

Look at the design from 15 feet away for only 5 

seconds. 

Is it legible? This simulates driving past a billboard. 


COLOR TiPS 

Reproduced below are 18 color combinations tested for visibility at various distances by the OAAA. 

Visibility is ranked in the sequence shown, with “1” the most visible and “18” the least visible. 


The color wheel & colored bars, also below, illustrate the need for designers to choose colors for 

Outdoor that are complimentary and have a high contrast as well as value. For example, Green and 

Red are opposite each other and are therefore complimentary colors. They represent a good contrast 

in hues, but in values they are very similar. The result sets up an annoying vibration. The same is true 

of Blue and Orange. 

R 

1 

R 

7 

R 

13 

R 

2 

R 

8 

R 

14 

HiGH CONTRaST 

ViBRaTiONS 

ViBRaTiONS 

LOW ViSiBiLiTY 

HiGH ViSiBiLiTY 

R 

3 

R 

9 

R 

15 

R 

4 

R 

10 

R 

16 

R 

5 

R 

11 

R 

17 

R 

6 

R 

12 

R 

18 


GeT OUT OF THe BOX WiTH emBeLLiSHmeNTS 

Want to extend the reach and impact of your outdoor program? Give it something extra with extensions and effects! 


Without Extensions 

With Extensions 

PROPS & SPeCiaL eFFeCTS 

You are encouraged to challenge us! 

Inspire us with new ideas to give us an even greater 

opportunity to persuade and astound with your 

outdoor advertising! 

eXTeNSiONS 

Extensions add even more ‘pop’ to an already 

powerful outdoor design. By breaking through 

the boundaries of the standard outdoor display, 

extensions attract even more sets of eyes to your 

advertising message. When you start designing the 

artwork for your next outdoor program with Clear 

Channel Outdoor, don’t forget to “Think Outside 

the Box” and add an extension to extend the reach 

of your program.

2012 media KiT - Clear Channel Outdoor

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?