2012 media KiT - Clear Channel Outdoor

NEW YORK BUSiNeSS & eCONOmY
maRKeT demOGRaPHiCS
Race Distribution & Ethnicity
White 61% African American 17%
Hispanic (Ethnicity) 23% Asian 9%
Other 8%
Median Age 38.1
Average Household Income $98,545
Median Household Income $69,427
Average Vehicles 2
maRKeT iN mOTiON
Traveled 200+ Total Miles (wk) 20.6%
Drive To Work Alone 73.4%
30+ Minute Commute 27.7%
Avg Travel Time To Work One Way (mins) 32.3
aVaiLaBLe PROdUCTS
• Bulletins • Wallscapes
• Posters • Junior Posters
• Transit Shelters • Premiere Panel
• Digital • Premiere Squares
• Spectaculars • Malls
• Largest financial center in the world
• 45 Fortune 500 companies (more than any other market
in the country)
• Leading retail market in terms of sales and shopping
options
SPORTS & ReCReaTiON
• Madison Square Garden, home to the Knicks & Rangers, is
3rd busiest arena in the world in terms of ticket sales
• New York City Marathon is the largest in the world
• Millions of acres of state parks and 17,000 miles of trails
TOURiSm
• World renowned tourist destination
• NYC had 50 million visitors in 2011
maRKeT aReaS OF iNTeReST
• New York City – 5 boroughs with distinct neighborhoods
and attractions: Empire State Building, Statue of Liberty,
Herald Square, Bronx Zoo, Coney Island, Yankee Stadium,
Citi Field, museums, parks
• Times Square – Tourist epicenter for shopping &
entertainment
• Northern NJ – MetLife Stadium: NY Giants & NY Jets;
Prudential Center: NJ Devils & NJ Nets; Izod Center;
popular commuter destination to/from NYC
• Westchester County – Affluent area of Northern NY
suburbs; popular commuter destination to/from NYC
• Hudson Valley – residential & rural suburb of NYC
Sources: 2011 Census Based Estimates, 2011 Scarborough, nytimes.com, iloveny.com, nycgo.com, marketwatch.com, bloomberg.com
dma RaNK
1st
dma POPULaTiON
(Adults 18+)
15,971,382
% CHaNGe 2000 - 2010
7%
clearchannelOUTdOOR.com