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2012 media KiT - Clear Channel Outdoor

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JUNiOR POSTERS<br />

BeNeFiTS<br />

• Offers versatility for short-term seasonal and<br />

regional campaigns.<br />

• Generates brand awareness and is ideal for new<br />

product/service introductions.<br />

• Stimulates sales near point-of-purchase locations.<br />

• Targets pedestrians as well as motorists.<br />

• Penetrates neighborhoods and pinpoints<br />

demographic and socio-economic areas.<br />

• Provides efficiencies to <strong>media</strong> plans by lowering<br />

cost per thousand impressions.<br />

diSTRiBUTiON<br />

• Widely distributed throughout markets reflecting<br />

consumer traffic patterns.<br />

• Located in commercial areas on primary and<br />

secondary arteries.<br />

• Available in Hudson Valley only.<br />

SiZe<br />

• Copy Area: 5’ h x 11’ w<br />

CONTRaCT TeRm<br />

• Typically purchased 4 weeks or longer.<br />

PeNeTRaTeS NeiGHBORHOOdS<br />

aNd PiNPOiNTS<br />

demOGRaPHiC aNd<br />

SOCiO-eCONOmiC aReaS.<br />

clearchannelOUTdOOR.com

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