2012 media KiT - Clear Channel Outdoor

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NEW YORK BUSiNeSS & eCONOmY maRKeT demOGRaPHiCS Race Distribution & Ethnicity White 61% African American 17% Hispanic (Ethnicity) 23% Asian 9% Other 8% Median Age 38.1 Average Household Income $98,545 Median Household Income $69,427 Average Vehicles 2 maRKeT iN mOTiON Traveled 200+ Total Miles (wk) 20.6% Drive To Work Alone 73.4% 30+ Minute Commute 27.7% Avg Travel Time To Work One Way (mins) 32.3 aVaiLaBLe PROdUCTS • Bulletins • Wallscapes • Posters • Junior Posters • Transit Shelters • Premiere Panel • Digital • Premiere Squares • Spectaculars • Malls • Largest financial center in the world • 45 Fortune 500 companies (more than any other market in the country) • Leading retail market in terms of sales and shopping options SPORTS & ReCReaTiON • Madison Square Garden, home to the Knicks & Rangers, is 3rd busiest arena in the world in terms of ticket sales • New York City Marathon is the largest in the world • Millions of acres of state parks and 17,000 miles of trails TOURiSm • World renowned tourist destination • NYC had 50 million visitors in 2011 maRKeT aReaS OF iNTeReST • New York City – 5 boroughs with distinct neighborhoods and attractions: Empire State Building, Statue of Liberty, Herald Square, Bronx Zoo, Coney Island, Yankee Stadium, Citi Field, museums, parks • Times Square – Tourist epicenter for shopping & entertainment • Northern NJ – MetLife Stadium: NY Giants & NY Jets; Prudential Center: NJ Devils & NJ Nets; Izod Center; popular commuter destination to/from NYC • Westchester County – Affluent area of Northern NY suburbs; popular commuter destination to/from NYC • Hudson Valley – residential & rural suburb of NYC Sources: 2011 Census Based Estimates, 2011 Scarborough, nytimes.com, iloveny.com, nycgo.com, marketwatch.com, bloomberg.com dma RaNK 1st dma POPULaTiON (Adults 18+) 15,971,382 % CHaNGe 2000 - 2010 7% clearchannelOUTdOOR.com
NeW YORK dma OVeRVieW clearchannelOUTdOOR.com
Page 1: 2012 media KiT Clear Channel OUTdOO
Page 5 and 6: WALLSCAPES BeNeFiTS • Accommodate
Page 7 and 8: TRANSIT SHELTER DISPLAYS BeNeFiTS
Page 9 and 10: PRemieRe PaNeLS BeNeFiTS • Target
Page 11 and 12: JUNiOR POSTERS BeNeFiTS • Offers
Page 13 and 14: WeSTCHeSTeR diGiTaL BeNeFiTS • Im
Page 15 and 16: NeW ROC TRaNSiT CeNTeR The New Roch
Page 17 and 18: THe SOURCe THe SOURCe aT WHiTe PLai
Page 19 and 20: CREATIVE RESOURCES deSiGN CONSideRa
Page 21: GeT OUT OF THe BOX WiTH emBeLLiSHme

2012 media KiT - Clear Channel Outdoor

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