2012 media KiT - Clear Channel Outdoor
2012 media KiT - Clear Channel Outdoor
2012 media KiT - Clear Channel Outdoor
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<strong>2012</strong> <strong>media</strong> <strong>KiT</strong><br />
<strong>Clear</strong> <strong>Channel</strong> OUTdOOR :: NeW YORK<br />
OUT WORKS.<br />
99 Park Avenue, 2nd Floor New York, NY 10016<br />
P 212.812.0000<br />
V. 061912<br />
clearchannelOUTdOOR.com
NEW YORK BUSiNeSS & eCONOmY<br />
maRKeT demOGRaPHiCS<br />
Race Distribution & Ethnicity<br />
White 61% African American 17%<br />
Hispanic (Ethnicity) 23% Asian 9%<br />
Other 8%<br />
Median Age 38.1<br />
Average Household Income $98,545<br />
Median Household Income $69,427<br />
Average Vehicles 2<br />
maRKeT iN mOTiON<br />
Traveled 200+ Total Miles (wk) 20.6%<br />
Drive To Work Alone 73.4%<br />
30+ Minute Commute 27.7%<br />
Avg Travel Time To Work One Way (mins) 32.3<br />
aVaiLaBLe PROdUCTS<br />
• Bulletins • Wallscapes<br />
• Posters • Junior Posters<br />
• Transit Shelters • Premiere Panel<br />
• Digital • Premiere Squares<br />
• Spectaculars • Malls<br />
• Largest financial center in the world<br />
• 45 Fortune 500 companies (more than any other market<br />
in the country)<br />
• Leading retail market in terms of sales and shopping<br />
options<br />
SPORTS & ReCReaTiON<br />
• Madison Square Garden, home to the Knicks & Rangers, is<br />
3rd busiest arena in the world in terms of ticket sales<br />
• New York City Marathon is the largest in the world<br />
• Millions of acres of state parks and 17,000 miles of trails<br />
TOURiSm<br />
• World renowned tourist destination<br />
• NYC had 50 million visitors in 2011<br />
maRKeT aReaS OF iNTeReST<br />
• New York City – 5 boroughs with distinct neighborhoods<br />
and attractions: Empire State Building, Statue of Liberty,<br />
Herald Square, Bronx Zoo, Coney Island, Yankee Stadium,<br />
Citi Field, museums, parks<br />
• Times Square – Tourist epicenter for shopping &<br />
entertainment<br />
• Northern NJ – MetLife Stadium: NY Giants & NY Jets;<br />
Prudential Center: NJ Devils & NJ Nets; Izod Center;<br />
popular commuter destination to/from NYC<br />
• Westchester County – Affluent area of Northern NY<br />
suburbs; popular commuter destination to/from NYC<br />
• Hudson Valley – residential & rural suburb of NYC<br />
Sources: 2011 Census Based Estimates, 2011 Scarborough, nytimes.com, iloveny.com, nycgo.com, marketwatch.com, bloomberg.com<br />
dma RaNK<br />
1st<br />
dma POPULaTiON<br />
(Adults 18+)<br />
15,971,382<br />
% CHaNGe 2000 - 2010<br />
7%<br />
clearchannelOUTdOOR.com
NeW YORK dma<br />
OVeRVieW<br />
clearchannelOUTdOOR.com
BULLETINS<br />
BeNeFiTS<br />
• Bulletins deliver high frequency at each<br />
location.<br />
• Builds reach over an extended period<br />
of time.<br />
• Provides continuity of an advertising<br />
message throughout the year.<br />
• Sustains name and image awareness.<br />
• Assures dominance in selected areas.<br />
diSTRiBUTiON<br />
• Positioned on highly visible, heavy traffic<br />
locations such as expressways, primary<br />
arteries and major intersections.<br />
SiZe<br />
• Standard Bulletin Size: 14’ h x 48’ w;<br />
20’ h x 50’ w; 20’ h x 60’ w<br />
• Permanent Bulletin sizes may vary by<br />
location.<br />
eXTeNSiONS<br />
• Extensions break the boundary of a<br />
bulletin’s standard rectangular dimension<br />
and improve viewer attention.<br />
• They can extend 51/2’ on the top, 2’ on<br />
the sides.<br />
• Some locations have unique extension<br />
requirements, consult with your account<br />
executive before producing artwork.<br />
CONTRaCT TeRm<br />
• Typically purchased 16 weeks or longer.<br />
• Purchased individually or by showing level.<br />
clearchannelOUTdOOR.com
WALLSCAPES<br />
BeNeFiTS<br />
• Accommodates a wide variety of unusual<br />
creative sizes and shapes.<br />
• Towers above the streets, creating a<br />
spectacular landmark.<br />
• Delivers high frequency. Reach varies<br />
by location.<br />
• Provides dominance in key market.<br />
diSTRiBUTiON<br />
• Typically located in high profile locales.<br />
• Penetrates areas where other out-of-home<br />
coverage is limited or unavailable.<br />
• Available throughout the New York DMA,<br />
but primarily in Manhattan.<br />
SiZe<br />
• Varies by market and location.<br />
• See your <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
representative for size specifications.<br />
CONTRaCT TeRm<br />
• Sold individually for extended periods.<br />
clearchannelOUTdOOR.com
POSTeRS<br />
Designed to accommodate the latest in substrate<br />
technology, our Posters deliver the outstanding<br />
benefits of posting and guaranteed visual integrity.<br />
BeNeFiTS<br />
• Single-sheet executions - no flagging or peeling<br />
• No more glue and paper - attach directly to the<br />
structure<br />
• Environmentally responsible / fully recyclable<br />
• Unaffected by inclement weather<br />
• Visual quality comparable to vinyl executions<br />
diSTRiBUTiON<br />
• Widely distributed throughout markets<br />
reflecting consumer traffic patterns.<br />
• Located in commercial areas on primary and<br />
secondary arteries.<br />
• Available in most <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
markets.<br />
SiZe<br />
• Copy Area: 10’ 5” h x 22’ 8” w<br />
CONTRaCT TeRm<br />
• Typically purchased by showing level for four<br />
weeks or longer.<br />
clearchannelOUTdOOR.com
TRANSIT SHELTER DISPLAYS<br />
BeNeFiTS<br />
• Offers outstanding visibility and quality impressions<br />
within a glass showcase.<br />
• Delivers high circulation figures due to its curb side<br />
positioning along main roadways.<br />
• Economical medium providing low cost impressions<br />
• Transit Shelters are the only outdoor medium<br />
available to effectively reach, and provide thorough<br />
distribution, in Westchester County.<br />
• The average household income for Westchester zip<br />
codes with Transit Shelters is $112,142 (2008<br />
Census).<br />
diSTRiBUTiON<br />
• Westchester County, NY (The Northern NYC<br />
Suburbs)<br />
SiZe<br />
• Copy Area: 69” h x 48” w<br />
CONTRaCT TeRm<br />
• Typically purchased four weeks or longer.<br />
• Alcohol and firearms are restricted from posting on<br />
Westchester County Transit Shelters.<br />
clearchannelOUTdOOR.com
18 diSPLaYS<br />
DIGITAL DISPLAYS<br />
FeaTUReS / BeNeFiTS<br />
• Im<strong>media</strong>te delivery of your targeted messages to impact your audience.<br />
• Ability to update your own messages in real time to engage your consumers.<br />
• Unparalleled flexibility to target and adapt your messages to the exact audience you are trying to reach.<br />
• Unlimited creative executions to showcase every aspect of your product, services and image.<br />
• Premium, personalized services for designing, scheduling and monitoring to help you tap into the power<br />
of digital.<br />
SiZe<br />
• Each Digital Bulletin: 14’ h x 48’ w<br />
• No allowable extensions.<br />
CONTRaCT TeRm<br />
• One 8-second spot, seen every 64 seconds continuously 24 hours per day, on all four Digital Bulletin<br />
locations.<br />
• Typically purchased four weeks or longer.<br />
ccodiGiTaL.com
PRemieRe PaNeLS<br />
BeNeFiTS<br />
• Targets desired consumers demographically<br />
and geographically.<br />
• Creates and reinforces brand awareness in<br />
the marketplace.<br />
• Builds high frequency with continuous<br />
presence.<br />
• Stimulates sales near point-of-purchase<br />
locations.<br />
• Combines the creative impact of a bulletin<br />
with the reach and frequency of a poster<br />
program.<br />
diSTRiBUTiON<br />
• Customized programs can cover an entire<br />
market or pinpoint desired<br />
consumer target groups.<br />
• Rotary programs are offered in most <strong>Clear</strong><br />
<strong>Channel</strong> <strong>Outdoor</strong> markets.<br />
SiZe<br />
• Copy Area: 12’ 3” h x 24’ 6” w<br />
eXTeNSiONS<br />
• Extensions break the boundary of a panel’s<br />
standard rectangular<br />
dimension and improve viewer attention.<br />
• Extensions are allowable on a per unit basis,<br />
and may have unique requirements.<br />
CONTRaCT TeRm<br />
• Typically purchased 16 weeks or longer.<br />
• Shorter term programs and rates are offered.<br />
• Purchased individually.<br />
clearchannelOUTdOOR.com
PRemieRe SQUaReS<br />
BeNeFiTS<br />
• Offers the impact of a permanent bulletin<br />
by utilizing a single-sheet vinyl face with<br />
increased creative possibilities due to its size.<br />
• Strategically located to target specific market<br />
segments.<br />
diSTRiBUTiON<br />
• Generally purchased as permanent locations.<br />
However, rotary programs are available in<br />
some markets.<br />
• Available in select <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
markets.<br />
SiZe<br />
• Premiere Squares© vary in size by market,<br />
please contact your local representative for<br />
specific details.<br />
eXTeNSiONS<br />
• Extensions break the boundary of a square’s<br />
standard square dimensions and improve<br />
viewer attention.<br />
• Extensions are allowable on a per unit basis,<br />
and may have unique requirements.<br />
CONTRaCT TeRm<br />
• Typically purchased 16 weeks or longer.<br />
• Shorter term rates and programs are offered.<br />
• Purchased individually.<br />
clearchannelOUTdOOR.com
JUNiOR POSTERS<br />
BeNeFiTS<br />
• Offers versatility for short-term seasonal and<br />
regional campaigns.<br />
• Generates brand awareness and is ideal for new<br />
product/service introductions.<br />
• Stimulates sales near point-of-purchase locations.<br />
• Targets pedestrians as well as motorists.<br />
• Penetrates neighborhoods and pinpoints<br />
demographic and socio-economic areas.<br />
• Provides efficiencies to <strong>media</strong> plans by lowering<br />
cost per thousand impressions.<br />
diSTRiBUTiON<br />
• Widely distributed throughout markets reflecting<br />
consumer traffic patterns.<br />
• Located in commercial areas on primary and<br />
secondary arteries.<br />
• Available in Hudson Valley only.<br />
SiZe<br />
• Copy Area: 5’ h x 11’ w<br />
CONTRaCT TeRm<br />
• Typically purchased 4 weeks or longer.<br />
PeNeTRaTeS NeiGHBORHOOdS<br />
aNd PiNPOiNTS<br />
demOGRaPHiC aNd<br />
SOCiO-eCONOmiC aReaS.<br />
clearchannelOUTdOOR.com
Team CYCad<br />
aTHLeTiC BiLLBOaRd<br />
adVeRTiSiNG<br />
• Tailored routes in high traffic areas for maximum<br />
exposure to target audience.<br />
• Team Cycad can go where motorized vehicles<br />
cannot.<br />
• Low travel speed with longervisual impact.<br />
• Sampling activity grabs people’s attention.<br />
diSTRiBUTiON<br />
• Please contact your <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
Representative for specific detials.<br />
SiZe<br />
• Please contact your <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
Representative for specific detials.<br />
CONTRaCT TeRm<br />
• Please contact your <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
Representative for specific detials.<br />
clearchannelOUTdOOR.com
WeSTCHeSTeR diGiTaL<br />
BeNeFiTS<br />
• Im<strong>media</strong>te delivery of your targeted<br />
messages to impact your audience.<br />
• Ability to update your own messages in real<br />
time to engage your consumers.<br />
• Unparalleled flexibility to target and adapt<br />
your messages to the exact audience you are<br />
trying to reach.<br />
• Unlimited creative executions to showcase<br />
every aspect of your product, services and<br />
image.<br />
• Premium, personalized services for<br />
designing, scheduling and monitoring to<br />
help you tap into the power of digital.<br />
SiZe<br />
• 5 Vertical Shelter-Size Digitals<br />
• 10 Horizontal Junior Poster-Size Digitals<br />
CONTRaCT TeRm<br />
• Typically purchased four weeks or longer.<br />
Bronx River Pky<br />
Chatterton Ave<br />
Tarrytown Rd<br />
21<br />
Intervale St<br />
Orchard Pky<br />
Battle Ave<br />
Home St<br />
Bronx St<br />
Ferris Ave<br />
Westmoreland Ave<br />
Wyanoke St<br />
Tibbits Ave<br />
Sterling Ave<br />
Midland Ave<br />
Fairview Ave<br />
ESPECIALLY PREPARED FOR<br />
WESTCHESTER<br />
DIGITAL<br />
Digital Network 1<br />
Digital Network 2<br />
Digital Network 3<br />
Irving Pl<br />
Highland Ave<br />
Nutgrove St<br />
Lynton Pl<br />
Miles<br />
0 0.07 0.14<br />
SS:T<br />
51111 51111 51111 51111 51111 51111 51111 51111 51111 51111 51111<br />
51004 51004 51004 51004 51004 51004 51004 51004<br />
51004 51004 51004 51004 51004 51004 51004 51004<br />
Bank St<br />
Kirby Ter<br />
NEW YORK MARKET<br />
Borneman Pl<br />
Brady Pl<br />
Northview Pl<br />
51109 51109<br />
51108<br />
51108<br />
51106 51106 51106 51106 51106 51106 51106 51106<br />
51106 51106 51106 51106 51106 51106 51106 51106 51106 51106<br />
Fairfield St<br />
Hillside Ter<br />
N Lexington Ave<br />
Orawaupum St<br />
Odell Ave<br />
Rathbun Ave<br />
Parkview Ct<br />
New St<br />
Fisher Ave<br />
Summit Ave<br />
S Lexington Ave<br />
Denison St<br />
Howard Ave<br />
W Post Rd<br />
David Ter<br />
Park Cir<br />
Water St<br />
Charles St<br />
Roosevelt St<br />
Church St<br />
Church Ct<br />
Cottage Pl<br />
51107 51107 51107 51107 51107 51107 51107<br />
51107 51107 51107 51107 51107 51107 51107<br />
Osborne St<br />
Winthrop Ave<br />
Hillside Ave<br />
Fisher Ct<br />
Hamilton Ave<br />
51114 51114 51114 51114 51114<br />
51114 51114 51114 51114 51114<br />
Brookfield St<br />
Cambridge Ave<br />
William St<br />
Dr Martin Luther King Jr Blvd<br />
Winchester St<br />
Davis Ave<br />
Renaissance Sq<br />
Longview Ave<br />
N Broadway<br />
Park Ave<br />
Rockledge Ave<br />
Martine Ave<br />
Grand St<br />
Oakwood Ave<br />
Bursley Pl<br />
Barker Ave<br />
51001 51001 51001 51001 51001 51001 51001 51001 51001 51001<br />
51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 51001 51001<br />
51009<br />
51009<br />
51112 51112 51112 51112 51112 51112 51112 51112 51112<br />
51112 51112 51112 51112 51112 51112 51112<br />
Mamaroneck Ave<br />
Quarropas St<br />
Court St<br />
Prospect St<br />
Smith Ave<br />
Ej Conroy Dr<br />
Greenridge Ave<br />
51113<br />
51113<br />
City Pl<br />
Mitchell Pl<br />
E Post Rd<br />
Waller Ave<br />
Rutherford Ave<br />
Grandview Ave<br />
Stewart Pl<br />
51011<br />
51011<br />
Lyon Pl<br />
Doyer Ave<br />
Warren St<br />
Kensico Pl<br />
Ross St<br />
Terrace Ave<br />
Canfield Ave<br />
Windsor Ter<br />
Broad Park Way<br />
Armory Pl<br />
S Broadway<br />
Westchester Ave<br />
Dekalb Ave<br />
51003 51003 51003 51003 51003 51003 51003 51003<br />
51003 51003 51003 51003 51003 51003 51003 51003 51003<br />
Hale Ave<br />
Old Mamaroneck Rd<br />
Linda Ave<br />
Harvard Ct<br />
Cross Westchester Expy<br />
Hiram Ave<br />
N Kensico Ave<br />
Eastview Ave<br />
Hall Ave<br />
Franklin Ave<br />
Paulding St<br />
Carhart Ave<br />
Livingston Ave<br />
Edgewood St<br />
Schyler Pl<br />
Marion Pl<br />
Shapham Pl<br />
S Kensico Ave<br />
Amherst Pl<br />
51110<br />
51110<br />
51115<br />
51115<br />
Lake St<br />
Main St<br />
Bloomingdale Rd<br />
Maple Ave<br />
Woodcrest Ave<br />
Hadden Ave<br />
Oakley Ave<br />
clearchannelOUTdOOR.com
GATEWAY CENTER<br />
PedeSTRiaN WaLKWaY<br />
The Gateway Center is a massive retail and<br />
office complex located in the heart of Newark’s<br />
downtown business district. Newark Liberty<br />
International Airport is just minutes away, and<br />
Midtown Manhattan and Wall Street are less than<br />
a half-hour commute via Gateway’s connection<br />
to Newark’s Penn Station. The Gateway Center<br />
is also easily accessible to the Prudential Center,<br />
home of the New Jersey Devils, NCAA Sweet 16,<br />
and over 200 events/concerts annually.<br />
The Pedestrian Walkway is an above-the-street<br />
concourse connecting buildings within the<br />
Gateway Complex, as well as connecting Gateway<br />
to Newark Penn Station. The Walkway is lined with<br />
shops, restaurants and lobby entrances for some<br />
of Gateway’s major tenants. The Walkway remains<br />
open at night to accommodate the traffic to/from<br />
Newark Penn Station and the Prudential Center,<br />
and is estimated at 15,000 per weekday.<br />
Sources: 2011 Census Based Estimates, 2011 Scarborough, www.newarkmetro.com<br />
NeW YORK dma<br />
maRKeT demOGRaPHiCS<br />
DMA Rank: 1<br />
DMA Population: 15,971,382<br />
Average HHI: $98,545<br />
RaCe/eTHNiCiTY diSTRiBUTiON<br />
Caucasion: 61%<br />
Hispanic: 23%<br />
African American: 17%<br />
Asian: 9%<br />
Other: 8%<br />
NORTHeRN NeW JeRSeY<br />
demOGRaPHiCS<br />
Adults 18+: 3,670,747<br />
Median Age: 37.9<br />
Average HHI: $97,917<br />
SPeCiaLTY STOReS/SeRViCeS<br />
• Bank of America • Subway<br />
• Dunkin Donuts • Starbucks<br />
• Gateway Cosmetics • Verizon<br />
• New York Sports Club • Wachovia Bank<br />
• Sovereign Bank<br />
PROdUCTS aVaiLaBLe<br />
Shelter Sized Displays (6’h x 4’w - backlit)<br />
• Pedestrian Walkway - 28 displays<br />
clearchannelOUTdOOR.com
NeW ROC TRaNSiT CeNTeR<br />
The New Rochelle Transit Center, located in<br />
Westchester County, is a major transportation hub<br />
that facilitates bus, train and taxi connections to<br />
Manhattan, amongst other cities. The multi-story<br />
parking garage offers parking for nearly 1,600<br />
vehicles and, additionally, houses a station for the<br />
Metro-North commuter railroad line and Amtrak, the<br />
regional line with connections to Boston, New York<br />
and Washington, D.C.<br />
The terminal accommodates as many as 300 buses<br />
a day and provides airport limousine service as it is<br />
minutes from the Westchester County Airport and<br />
close to the three major New York Metropolitan area<br />
airports.<br />
Westchester County, New York City’s “6th Borough,”<br />
has long been established as an affluent, suburban<br />
county just north of Manhattan. Ranked the #2<br />
wealthiest county in New York State, Westchester<br />
features upscale restaurants and shopping venues, as<br />
well as showcasing it’s suburban appeal with urban<br />
amenities.<br />
Just blocks from the shores of Long Island Sound, the<br />
streets of New Rochelle are filled with unique stores<br />
and eateries, and exciting entertainment options.<br />
Downtown New Rochelle has successfully maintained<br />
its hometown personality, while it continues<br />
to transform into a dynamic urban center. This<br />
rejuvenation has turned downtown New Rochelle into<br />
a 24 hour destination for its residents and beyond.<br />
STaTiON RideRSHiP<br />
Amtrak: 79,264 annually (2011)<br />
Metro-North: 1.045M (2006)<br />
Bee-Line Departures: +7.8% from years past<br />
(New Rochelle)<br />
NeW YORK dma<br />
maRKeT demOGRaPHiCS<br />
DMA Rank: 1<br />
DMA Population: 15,971,382<br />
Average HHI: $98,545<br />
RaCe/eTHNiCiTY diSTRiBUTiON<br />
Caucasion: 61%<br />
Hispanic: 23%<br />
African American: 17%<br />
Asian: 9%<br />
Other: 8%<br />
WeSTCHeSTeR COUNTY<br />
demOGRaPHiCS<br />
Adults 18+: 955,962<br />
Median Age: 40.4<br />
Average HHI: $145,699<br />
SeRViCeS<br />
• Amtrak Train Station<br />
• Metro-North Train Station<br />
• Greyhound Bus<br />
• Parking Garage<br />
• Westchester Bee-Line Bus<br />
PROdUCTS aVaiLaBLe<br />
Shelter Sized Displays (6’h x 4’w - backlit)<br />
• Bus Terminal: Ground Level: 17<br />
• Train Platform: 5 (illuminated)<br />
• Upper Level Parking: 3<br />
• Upper Level Elevator Bank: 1<br />
Sources: www.newrochelledowntown.com, 2011 Census Based Estimates, 2011 Scarborough, www.nytimes.com, www.newrochellechamber.org, www.greatamericanstations.com<br />
clearchannelOUTdOOR.com
NeW ROC CiTY<br />
New Roc City is a retail, entertainment and residential<br />
center located in the downtown area of New Rochelle,<br />
home to nearly 75,000 residents. It boasts over 1.2<br />
million square feet and is a popular destination for all<br />
ages living in the New York metropolitan area.<br />
At center of this vibrant venue is Westchester<br />
County’s only IMAX theater and largest Regal<br />
Cinemas MegaPlex with 18 theaters. Additional<br />
attractions at the complex are FunFuzion Bowling,<br />
Billiards, Go-Karts and Mini-Golf, as well as two full<br />
service health clubs and a variety of health and dance<br />
studios. Hotel accommodations and banquet hall<br />
options make this a highly desirable locale for major<br />
events and celebrations.<br />
Westchester County, New York City’s “6th Borough,”<br />
has long been established as an affluent, suburban<br />
county just north of Manhattan. Ranked the #2<br />
wealthiest county in New York State, Westchester<br />
features upscale restaurants and shopping venues, as<br />
well as showcasing it’s suburban appeal with urban<br />
amenities.<br />
Just blocks from the shores of Long Island Sound,<br />
the streets of New Rochelle are filled with unique<br />
stores and eateries, and exciting entertainment<br />
options. Downtown New Rochelle has successfully<br />
maintained its hometown personality, while it<br />
continues to transform into a dynamic urban center.<br />
This rejuvenation has transformed downtown New<br />
Rochelle into a 24 hour destination for its residents<br />
and beyond.<br />
Sources: www.newrochelledowntown.com, 2011 Census Based Estimates, 2011 Scarborough<br />
NeW YORK dma<br />
maRKeT demOGRaPHiCS<br />
DMA Rank: 1<br />
DMA Population: 15,971,382<br />
Average HHI: $98,545<br />
RaCe/eTHNiCiTY diSTRiBUTiON<br />
Caucasion: 61%<br />
Hispanic: 23%<br />
African American: 17%<br />
Asian: 9%<br />
Other: 8%<br />
WeSTCHeSTeR COUNTY<br />
demOGRaPHiCS<br />
Adults 18+: 955,962<br />
Median Age: 40.4<br />
Average HHI: $145,699<br />
SPeCiaLTY STOReS/SeRViCeS<br />
• Applebees • FunFuzion<br />
• Bally’s Sports Club • Modell’s<br />
• Buffalo Wild Wings • Stop & Shop<br />
• Marriott Residence Inn<br />
PROdUCTS aVaiLaBLe<br />
Shelter Sized Displays (6’h x 4’w - backlit)<br />
• Parking Garage – 17 displays<br />
Wall-Mounted Displays (6’h x 8’w)<br />
• Parking Garage - 6 Horizontal displays<br />
clearchannelOUTdOOR.com
THe SOURCe<br />
THe SOURCe aT WHiTe PLaiNS<br />
The Source is a four story urban-style shopping<br />
complex located in downtown White Plains, NY. The<br />
curved glass retail complex is one of the first things<br />
people see as the enter the city from Interstate 287.<br />
Ideally situated on Bloomingdale Road, The Source<br />
is adjacent to The Westchester Mall, and within close<br />
proximity to Bloomingdales, The Galleria at White<br />
Plains Mall and The White Plains Pavilion Complex.<br />
The Source features retailers and restaurants such as<br />
The Cheesecake Factory, Raymour & Flanigan, Whole<br />
Foods Market and Morton’s The Steakhouse.<br />
Westchester County, New York City’s “6th Borough,”<br />
has long been established as an affluent, suburban<br />
county just north of Manhattan. Ranked the #2<br />
wealthiest county in New York State, Westchester<br />
features upscale restaurants and shopping venues, as<br />
well as showcasing it’s suburban appeal with urban<br />
amenities.<br />
White Plains is the ultimate Shopper’s Paradise, with<br />
3 major retail centers centrally located in the downtown<br />
district. Only 25 miles from New York City,<br />
downtown White Plains has over 70 restaurants, bars<br />
and lounges and is known as a shopping and nightlife<br />
alternative to Manhattan.<br />
Sources: 2011 Census Based Estimates, 2011 Scarborough, www.nytimes.com,<br />
NeW YORK dma<br />
maRKeT demOGRaPHiCS<br />
DMA Rank: 1<br />
DMA Population: 15,971,382<br />
Average HHI: $98,545<br />
RaCe/eTHNiCiTY diSTRiBUTiON<br />
Caucasion: 61%<br />
Hispanic: 23%<br />
African American: 17%<br />
Asian: 9%<br />
Other: 8%<br />
WeSTCHeSTeR COUNTY<br />
demOGRaPHiCS<br />
Adults 18+: 955,962<br />
Median Age: 40.4<br />
Average HHI: $145,699<br />
SPeCiaLTY STOReS/SeRViCeS<br />
• The Cheesecake Factory<br />
• Destination Maternity<br />
• Morton’s The Steakhouse<br />
• Raymour & Flanigan<br />
• Whole Foods Market<br />
PROdUCTS aVaiLaBLe<br />
Shelter Sized Displays (6’h x 4’w - backlit)<br />
• Parking Garage - 5 Displays<br />
Shelter Sized Displays (10’h x 10’w - backlit)<br />
• Parking Garage – 5 Vertical Displays<br />
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CREATIVE RESOURCES<br />
aRTWORK<br />
ReQUiRemeNTS<br />
THe SPeCiFiCaTiONS deTaiLed HeRe aRe FOR OUR<br />
STaNdaRd / TYPiCaL NaTiONaL PROdUCTS ONLY.<br />
Due to structure variations and local ordinances, size and other requirementsmay vary by market.<br />
Verifying final size and specifications with your <strong>Clear</strong> <strong>Channel</strong> Representative is<br />
recommended prior to the creation and production of any artwork.<br />
Artwork should be delivered to <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong><br />
30-days prior to a scheduled display date. It must<br />
include traditional mechanical specifications.<br />
meCHaNiCaL aRT OF CORReCT<br />
PROPORTiON aNd SCaLe<br />
• 1/2” = 1‘ or 1/4“ = 1’<br />
• Digital Resolution at this scale is best at 600dpi.<br />
diGiTaL SPeCiFiCaTiONS<br />
• All <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong> Art and Production<br />
departments accept digital images on Macintosh<br />
formatted CD Rom, DVD or USB drive. Files can<br />
also be uploaded to fileexchange.clearchannel.com<br />
or a file hosting service of your choice.<br />
• Software: Illustrator, PhotoShop, InDesign &<br />
QuarkXpress<br />
• Include both screen and printer fonts or convert<br />
to paths/outlines.<br />
• Be sure to include all imported or placed graphic<br />
files.<br />
• PhotoShop imports must be saved as (.psd in<br />
layers), (.eps), (.jpg 12), or (.tif) CMYK images.<br />
• Include a client approved color proof for color<br />
matching.<br />
• Specify all flat tones as Pantone colors.<br />
• Production art requires additional room for bleed.<br />
Contact your <strong>Clear</strong> <strong>Channel</strong> Representative for<br />
additional details.<br />
PROdUCTiON<br />
ReQUiRemeNTS<br />
Production is the responsibility of the advertiser<br />
unless sub-contracted to <strong>Clear</strong> <strong>Channel</strong> <strong>Outdoor</strong>.<br />
Clients who supply painted vinyl must insure that<br />
the vinyl is received by all applicable <strong>Clear</strong> <strong>Channel</strong><br />
<strong>Outdoor</strong> locations no less than 15-days prior to<br />
the contract installation date. Printed posters are<br />
subject to the same requirements.<br />
Advertisers must insure that posters are of sufficient<br />
weight, tensile strength, opacity, size and sort in<br />
conformance with the standards currently specified<br />
by the <strong>Outdoor</strong> Advertising Association of America<br />
(OAAA). Paper must be sufficiently porous to<br />
allow adhesion and free from additives, coatings<br />
or other extraneous materials that might prevent<br />
future posting. Should the poster paper not meet<br />
performance requirements, the advertiser will be<br />
charged for any and all work necessary to deliver<br />
satisfactory poster displays.<br />
Please note: Premiere Poster TM production by approved<br />
vendors guarantees overall product quality.<br />
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CREATIVE RESOURCES<br />
deSiGN CONSideRaTiONS<br />
Product Identification<br />
Make sure you are able to read the advertiser’s<br />
name.<br />
Short Copy<br />
Don’t use more than 7 words, and keep them short<br />
for easy comprehension.<br />
Large and Legible Type<br />
Lettering should be a minimum of one foot tall.<br />
Remember these are viewed from 400 - 600 feet.<br />
Increase Line Thickness<br />
At 500 feet, thin lines disappear.<br />
Forget The “White Space Rule”<br />
It doesn’t apply to outdoor like it does with print<br />
material.<br />
Bold Colors<br />
Being subtle at 600 feet does not work.<br />
High Contrast<br />
For high visibility.<br />
Simplify Everything<br />
Stay with one key idea or objective.<br />
View From a Distance<br />
Look at the design from 15 feet away for only 5<br />
seconds.<br />
Is it legible? This simulates driving past a billboard.<br />
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COLOR TiPS<br />
Reproduced below are 18 color combinations tested for visibility at various distances by the OAAA.<br />
Visibility is ranked in the sequence shown, with “1” the most visible and “18” the least visible.<br />
CREATIVE RESOURCES<br />
The color wheel & colored bars, also below, illustrate the need for designers to choose colors for<br />
<strong>Outdoor</strong> that are complimentary and have a high contrast as well as value. For example, Green and<br />
Red are opposite each other and are therefore complimentary colors. They represent a good contrast<br />
in hues, but in values they are very similar. The result sets up an annoying vibration. The same is true<br />
of Blue and Orange.<br />
R<br />
1<br />
R<br />
7<br />
R<br />
13<br />
R<br />
2<br />
R<br />
8<br />
R<br />
14<br />
HiGH CONTRaST<br />
ViBRaTiONS<br />
ViBRaTiONS<br />
LOW ViSiBiLiTY<br />
HiGH ViSiBiLiTY<br />
R<br />
3<br />
R<br />
9<br />
R<br />
15<br />
R<br />
4<br />
R<br />
10<br />
R<br />
16<br />
R<br />
5<br />
R<br />
11<br />
R<br />
17<br />
R<br />
6<br />
R<br />
12<br />
R<br />
18<br />
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GeT OUT OF THe BOX WiTH emBeLLiSHmeNTS<br />
Want to extend the reach and impact of your outdoor program? Give it something extra with extensions and effects!<br />
CREATIVE RESOURCES<br />
Without Extensions<br />
With Extensions<br />
PROPS & SPeCiaL eFFeCTS<br />
You are encouraged to challenge us!<br />
Inspire us with new ideas to give us an even greater<br />
opportunity to persuade and astound with your<br />
outdoor advertising!<br />
eXTeNSiONS<br />
Extensions add even more ‘pop’ to an already<br />
powerful outdoor design. By breaking through<br />
the boundaries of the standard outdoor display,<br />
extensions attract even more sets of eyes to your<br />
advertising message. When you start designing the<br />
artwork for your next outdoor program with <strong>Clear</strong><br />
<strong>Channel</strong> <strong>Outdoor</strong>, don’t forget to “Think Outside<br />
the Box” and add an extension to extend the reach<br />
of your program.<br />
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