2012 media KiT - Clear Channel Outdoor

THe SOURCe
THe SOURCe aT WHiTe PLaiNS
The Source is a four story urban-style shopping
complex located in downtown White Plains, NY. The
curved glass retail complex is one of the first things
people see as the enter the city from Interstate 287.
Ideally situated on Bloomingdale Road, The Source
is adjacent to The Westchester Mall, and within close
proximity to Bloomingdales, The Galleria at White
Plains Mall and The White Plains Pavilion Complex.
The Source features retailers and restaurants such as
The Cheesecake Factory, Raymour & Flanigan, Whole
Foods Market and Morton’s The Steakhouse.
Westchester County, New York City’s “6th Borough,”
has long been established as an affluent, suburban
county just north of Manhattan. Ranked the #2
wealthiest county in New York State, Westchester
features upscale restaurants and shopping venues, as
well as showcasing it’s suburban appeal with urban
amenities.
White Plains is the ultimate Shopper’s Paradise, with
3 major retail centers centrally located in the downtown
district. Only 25 miles from New York City,
downtown White Plains has over 70 restaurants, bars
and lounges and is known as a shopping and nightlife
alternative to Manhattan.
Sources: 2011 Census Based Estimates, 2011 Scarborough, www.nytimes.com,
NeW YORK dma
maRKeT demOGRaPHiCS
DMA Rank: 1
DMA Population: 15,971,382
Average HHI: $98,545
RaCe/eTHNiCiTY diSTRiBUTiON
Caucasion: 61%
Hispanic: 23%
African American: 17%
Asian: 9%
Other: 8%
WeSTCHeSTeR COUNTY
demOGRaPHiCS
Adults 18+: 955,962
Median Age: 40.4
Average HHI: $145,699
SPeCiaLTY STOReS/SeRViCeS
• The Cheesecake Factory
• Destination Maternity
• Morton’s The Steakhouse
• Raymour & Flanigan
• Whole Foods Market
PROdUCTS aVaiLaBLe
Shelter Sized Displays (6’h x 4’w - backlit)
• Parking Garage - 5 Displays
Shelter Sized Displays (10’h x 10’w - backlit)
• Parking Garage – 5 Vertical Displays
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