Brochure: Executive MBA Bucharest - WU Executive Academy

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7Why you should choosethe Executive MBA BucharestTo undertake an MBA program is a big decision, making it even more important to choose the right one.STUDY WITH OUR WORLD-CLASS FACULTYOur international faculty consists of a pool of worldrenownedprofessors and internationally-acclaimedindustry experts. They are drawn from the WU Viennaand more than 200 international partner universities andsome of the leading global organizations. In recent yearsprofessors joined us from the Carlson School of Management(U.S.A.), University of Bath (U.K.), ThunderbirdSchool of Global Management (U.S.A.) and Simon FraserUniversity (Canada) among others, providing the latestscientifically-based knowledge and a profound understandingof cutting-edge management tools.TRULY INTERNATIONAL PROGRAMThe exclusive program setting, with cross-cultural teams,top faculty and internation al residencies, reflects thereality of today’s international business world.STUDY AND WORK WITH OUR FLEXIBLE FORMATOur MBA programs are built around you and your lifestyleas a busy executive. Not only does the part-time,modular structure and our state-of-the-art e-learningplatform allow you to continue to work whilst studying,but it also offers up the opportunity to extend yournetwork.DYNAMIC PEER GROUPOur carefully selected participants with diverse backgroundsand perspectives contribute to the qualityof the program to the same extent as do our faculty.Creating new ideas, reflecting on one’s current work,exchanging insights with like-minded internationalcolleagues, and expanding your personal network addsimmeasurable value to the program.WORLDWIDE ALUMNI NETWORKAs an MBA graduate of the WU Executive Academyyou become part of a vast alumni network. Internationalbusiness relationships give alumni and their companiesaccess to an extended global network and a range ofexclusive alumni services.GENERATE REAL VALUE FOR EMPLOYERSThe value of recruiting and retaining top talent is keyfor truly forward-thinking companies. By supportingtheir managers in pursuing an MBA at the WU ExecutiveAcademy, employers are rewarded with highly motivatedtalent armed with new thinking, and unique understandingof their specific industry or function.

Executive MBAprogram structureThe Executive MBA Bucharest provides you with immediately applicable, cutting-edge business expertiseand leadership skills. It is tailored to the rapidly evolving challenges faced by executives in today‘s dynamic,globalized economy. The aim is to transmit a combination of research-tested theoretical content, real-worldbusiness tools and case studies to impart a deep understanding of management and leadership best practice.GENERAL STRUCTUREThe Executive MBA Bucharest is structured in 14 modulesover 14 months. 12 of the modules take place in Bucharestand two modules are taught during the internationalresidencies at the Carlson School of Management, Universityof Minnesota, U.S.A. and the WU Vienna, Austria.Most of the modules in Bucharest are 4 days in duration –Thursday until Sunday. During the modules, teaching usuallytakes place every day from 9:00 am to 6:00 pm. Theinternational residencies last for approx. a week each.ORIENTATIONThe program starts with an orientation, helping you toget to know your classmates, reflect on your developmentneeds and understand how best to contribute tohigh-performing teams.LEADERSHIP COMPETENCIESResponsible leadership is an integral part of the curriculum.You will gain the necessary leadership tools andknow-how to take sustainable decisions and becomea better leader.MASTER THESISEconomiesin Transition(Austria)Business,Governmentand Macro-EconomicsManagingGlobalizationInformationTechnologyManagementAdvanced FinancialManagementNegotiationsand ConflictManagementGLOBAL LEADERSHIPGlobal Strategiesand Innovation(U.S.A.)Managing PeopleandOrganizationsAccountingMarketingManagementData AnalysisandDecision MakingChangeManagementFinancialManagementCompetitiveAnalysisand StrategyGENERAL MANAGEMENT

The curriculumVIENNA UNIVERSITY OF ECONOMICS ANDBUSINESS, BUCHAREST, ROMANIAOrientation(1 day residential)Get to grips with the program ahead and meet yoursupport faculty and student peers.Managing people and organizations(4 days residential)This provides theories and frameworks for analyzing thebehavior of individuals, groups and the organization itself.You learn about decision making and how to developaction plans for effective people leadership in organizations.They learn about concepts and principles associatedwith the function of human resource management.Accounting(4 days residential)This comprises measurement of economic performanceand financial position, analysis of corporate financialreports and accounting data for use in managementdecisions. You learn about transfer pricing, performancemeasurements, cost behavior, cost allocation, activitybased costing and standard costs.Financial management(4 days residential)The theory and practice of finance from an analyticalapproach are taught. You learn how to apply the basicfinancial concepts of risk, return and valuation to smallbusinesses or corporations in changing financial markets.Data analysis and decision making(4 days residential)The power and limitations of numerical data for decisionmaking processes are discussed. You learn about exploratorydata analysis, basic inferential procedures, statisticalprocess control, regression analysis, and decisionmodels.Strategic marketing management(4 days residential)Analytic perspectives, concepts and decision tools of marketingare taught with regards to offer, distribution channels,pricing and communication programs. You learn howto develop and implement the most appropriate marketingmix to carry out a firm’s strategy in its target markets.Negotiations and conflict management(4 days residential)This course helps to identify the typical challenges anddifficulties that have to be faced when negotiating.You learn broad strategies for effectively managingthese challenges and improving the skills required ofan effective negotiator and conflict manager.Change management(4 days residential)This focuses on change across organizational boundaries.You learn about mergers & acquisitions, strategicalliances, partnerships, and ‘extended enterprise’ networks;synergies and collaboration across departments;network management and global connectivity; building a‘one enterprise’ culture across borders and boundaries;managing the tensions between the organizational mainstream,its heritage and legacy systems, and innovationsthat depart from tradition.

Managing globalization(4 days residential)You learn to develop international strategies for firmswishing to expand globally. Emphasize is placed on analyzingopportunities and the constrains in internationaldecision-making and on operationalizing global strategies,including managing strategic alliances and networks.Business, government and macroeconomics(4 days residential)This provides insights into the roles of government andbusiness in society. You learn about alternative systemsof economics and political values as well as the socialpolitical, economic and cultural conflicts affecting thebusiness sector.Information technology management(4 days residential)The focus lies on the management of informationresources and technology, the exposure to variousinformation technologies, the examination of their applications,the exploration of the competitive advantagesassociated with information technology and on organizationaland managerial implications.Competitive analysis & strategy(4 days residential)This comprises strategy definition of a company includingcompetitive analysis, mission objectives, productmarketchoices and organizational characters as wellas the allocation of resources to achieve organizationalobjectives and resolve conflicting shareholder interests.You are given opportunities to develop skills in situationalanalysis and strategy development.Advanced financial management for global markets(4 days residential)This focuses on the application of advanced financialconcepts for corporate financial decisions at the executivelevel. You learn about the principles of investment,corporate financing and global markets.CARLSON SCHOOL OF MANAGEMENT,UNIVERSITY OF MINNESOTA, U.S.A.Global strategies and innovation(5 days residential)Multiple perspectives on global strategy and innovationare brought together in this integrative course. Theoryand practice are bridged by the involvement of facultyand corporate executives, coupled with site visits toglobal companies and student projects.VIENNA UNIVERSITY OF ECONOMICS ANDBUSINESS, VIENNA, AUSTRIAEconomies in transition(5 days residential)This module provides an overview to issues that companiesface when they conduct business, market theirproducts and compete with others in the integratedmarket of Europe. Furthermore, you learn how therecent economic and financial crisis has affected thebusinesses in different industries and countries.

“The Executive MBA Bucharest was an intensivelearning experience with highly skilled professorsand outstanding training methods basedon real cases, that enriched my knowledgeabout all important business functions.For sure this program is the one of the bestinvestment for your carrier and foryour future!”15SORIN TIMUS, MBAGeneral ManagerHochland Romania

Minneapolis, U.S.A.

17Your international residenciesThe Executive MBA Bucharest curriculum extends well beyond the walls of the classroom. During theprogram you will complete two international residencies in the U.S.A. and Austria. These internationalresidencies provide you with a deep understanding of global markets. Both residencies are led by topfaculty and provide a unique opportunity to examine relevant issues in business and internationaleconomies. In addition, students meet with management of leading business players.U.S.A. RESIDENCY – CARLSON SCHOOL OFMANAGEMENT, UNIVERSITY OF MINNESOTAThe WU Executive Academy has a close cooperationwith the Carlson School of Management (CSOM) of theUniversity of Minnesota, at which the U.S.A. residencytakes place.Positioned where the University of Minnesota and downtownMinneapolis connect, the Carlson School of Managementis both a real and symbolic gateway betweenthe academic and business worlds.VIBRANT CORPORATE COMMUNITYIts location in the Twin Cities of Minneapolis and St. Paul,home to one of the United States’ most vibrant businesscommunities, means that the Carlson School offers a mixof top-notch education and practical experience foundat few other business schools. Minnesota is home tothe headquarters of an impressive 19 Fortune 500companies.HIGHLY RANKED PROGRAMSThe Carlson School has been accredited by the Associationto Advance Collegiate Schools of Business (AACSB)since 1920. Moreover, the School’s graduate degreeconsistently rank among the top 20 U.S. programs andits internationally-renowned faculty is amongst thetop-ranked business school in the U.S. for researchpro ductivity.Besides modules taught at the CSOM, you visit and getinsights into large multinational companies such as 3M,General Mills, Target Corporation or Best Buy.AUSTRIA RESIDENCY – VIENNA UNIVERSITY OFECONOMICS AND BUSINESSThe last module of the program takes place in Vienna,at the venue of the WU Executive Academy at the newCampus WU, located close to the city center.The residency also features visits at international companiessuch as the Henkel, Bank Austria or Erste Bank,which have their CEE headquarters in Vienna.The official graduation ceremony of the Executive MBAwill also take place in Vienna at the end of the Austriaresidency in Vienna.

“This MBA program has professors fromthe world’s finest universities anda fast-track executive-level learningenvironment, while its flexibilityallows for top level managers tointegrate it into their demandingschedules.”BURAK YILDIRAN, MBASenior Vice President,Cash Management and Transaction Banking,Garanti Bank TurkeyProf. Günter Stahl

19Work with the bestOur faculty members are at the heart of all our programs. They bring fresh perspectives and new ideas to allfacets of the business world. They share a passion for knowledge development and constantly encourage theirstudents to strive for higher standards.WORLD CLASS FACULTYOur Executive MBA faculty comprises some of the finestbusiness minds in the world, drawn from an expert poolof professors from the WU Vienna and prestigious partneruniversities around the globe, such as the CarlsonSchool of Management or Thunderbird School of GlobalManagement. Our faculty members are leaders in currentbusiness research and their latest findings are dulypub lished in leading international journals.A SELECTION OF THE FACULTY MEMBERS*Prof. Charles LaFondWU Vienna, AustriaProf. Graeme RankineThunderbird School of Global Management, U.S.A.Prof. Chuck KwokUniversity of South Carolina, U.S.A.Prof. Günter StahlWU Vienna, AustriaProf. Leyland PittSegal Graduate School of Business,Simon Fraser University, CanadaAssociate Prof. David SlussCollege of Management,Georgia Institute of Technology, U.S.A.Prof. Alois GeyerWU Vienna, AustriaProf. Ravi BapnaCarlson School of Management,University of Minnesota, U.S.A.DISTINGUISHED GUEST SPEAKERSFor many of our MBA modules, we invite top managersfrom international companies and organizations to enrichour programs with their personal insights into managementpractice.Former guest speakers include:››Ms. Mariana Gheorghe, CEO, Petrom››Mr. Ronald Binkofski, CEO, Microsoft Poland* Faculty is subject to change

21Your internationalalumni networkWU EXECUTIVE CLUBOur globe-spanning alumni network, the “WU ExecutiveClub” with its over 2,000 members, is the perfectfoun dation to establish long-lasting professional andpersonal relation ships. During and after your studies,you enjoy countless opportunities to connect with otherbusiness leaders inside and outside the classroom.ALUMNI BENEFITSAs a MBA graduate of the WU Executive Academy, youautomatically become a member of the WU ExecutiveClub and enjoy numerous exclusive services and benefits:››Alumni events help you to establish, maintain anddeepen personal and professional ties with other seniorexecutives of different nationalities coming fromdiverse professional backgrounds.››Career services such as skill development sessions,coaching or networking events with our executivesearch partners help you support your career developmentand leverage your full potential.››Preferential access to national and international careeropportunities.››Invitations to panel discussions, conferences, guestspeaker events, seminars and other lifelong learningactivities.››And many more.OUR EXECUTIVE SEARCH PARTNERS (EXCERPT)Amrop, Eblinger & Partner, Egon Zehnder, GJP International,Iventa, Kienbaum, Pedersen & PartnersExecutive Search, Stanton Chase International.COMPANIES RECRUITING AT THE VIENNAUNIVERSITY OF ECONOMICS AND BUSINESSThe WU Executive Academy has close ties with majorglobal employers. These links have helped us placegraduates in preferential positions. Companies recrutingat WU include Accenture, Austrian Airlines, BMW,Böhler-Uddeholm, Booz & Company, Coca-Cola, Danone,Deloitte, Economist, Electrolux, Emerson, Henkel, HP,IBM, IKEA, JP Morgan Chase, KPMG, MAN, McDonald’s,McKinsey & Company, Microsoft, Mondi, Morgan Stanley,Nike, OMV, Pfizer, PricewaterhouseCoopers, Procter& Gamble, Raiffeisen Zentralbank, Red Bull, Samsung,Siemens, The Boston Consulting Group, Unilever, Telefonica,T-Systems, Verbund, Western Union and manymore.For more information, refer to our website:excutiveacademy.at/alumni

“The integration of 30 bright professionals comingfrom all areas of business has contributedto the development of the communication andleadership skills of each and every one of us.”LACRAMIOARA DIACONU, MBAHead of Business SupportExploration & Production, OMVCampus WU© BOAnet.at

23WU servicesand financing optionsSTUDY WITH THE SUPPORT OF EUROPE’SLARGEST BUSINESS UNIVERSITYWU Executive Academy places special emphasis onhand ling as many administrative details as possible onyour behalf. We provide on-going support throughoutyour studies and our alumni network will support yourcontinued development after graduation.SCHOLARSHIPSThe WU Executive Academy offers several focused andmerit-based MBA scholarships throughout the year toencourage academic excellence and leadership qualities.These scholarships are awarded to applicants whocan demonstrate a track record of outstanding achievements.More information is available on our website.E-LEARNING ENVIRONMENT“Learn@WU” is one of the largest state-of-the-arte-learning platforms worldwide. The platform is a customizedvirtual classroom. You are provided with a tabletPC to interact with the platform and collaborate on studyprojects.FINANCING OPTIONSThe WU Executive Academy is committed to helpingdedicated and deserving students meet their educationaland career goals by offering financing options,such as paying by installments and scholarships.INDIVIDUAL CORPORATE SPONSORSHIPCompanies frequently provide financial support oreducational leave to their employees when it comesto continuing education. We are happy to support youin preparing a tailored proposal for your employer forsponsorship of the MBA program, and look forward topresenting the program to your employer.For more information, refer to our website:excutiveacademy.at/financingEDUCATION FINANCINGThe program fee is significant, and candidates shouldplan carefully. Since the responsibility for financialeducational costs rests with the candidate, you areencouraged to investigate sources of financial assistance.Occasionally assistance may be obtained from internationalinstitutions such as private fellowships and companyfoundations. The web offers also free-of-chargegrant search services at fastweb.com, salliemae.comand srnexpress.com

University of Minnesota, U.S.A.

25Application and admissionSTUDENT CRITERIAStudent diversity is essential for the quality of our MBAprograms. Therefore, we carefully select all our MBAparticipants considering cultural and academic background,skills and work experience. Examples of importantcriteria are:››Solid career progression››Management and leadership skills››Ability to commit to a challenging program››Interpersonal and communication skills››Ambition and driveAPPLICATION REQUIREMENTSTo apply for the Executive MBA Bucharest, you mustmeet the following requirements:››Undergraduate degree, equivalent to a bachelor’sdegree››Minimum of five years of relevant work experience››Proficiency of written and spoken EnglishEach MBA participant is expected to have a personalcomputer and be familiar with MS Office software.PROGRAM STARTFall, annuallyAPPLICATION DEADLINESSince the program often fills to capacity, please submityour application as early as possible. Qualified applicantsare admitted on a rolling basis. A non-refundable depositof 10% of the program fee is requested upon admissionto reserve a seat in the program. The remaining amountis due at the start of the program and can be paid ininstallments.APPLICATION CHECKLISTTo apply for the program, please complete the onlineapplication form available at executiveacademy.atincluding:››Official transcript of university grades and diploma››Curriculum Vitae››Recent digital photograph››2 letters of recommendation››Application fee (EUR 200.–) payable uponsubmission of application››Clear copy of valid passportADMISSION PROCESSCompletedApplicationPre-AdmissionDecisionAdmissionInterviewAdmissionDecisionAdmitted››AdmissionDenied››AdmissionDenied››Waitlisted››Future Potential

Find out moreIf you want to find out more about our MBA programs, you can come to one of our many open days,MBA info-sessions or arrange a personal class visit. You can find out dates and locations on our website,or you can get in touch with our MBA team using the details below.OPEN DAYSThe best way to assess the quality of an MBA programis to gain first-hand experience. Hence, the WU ExecutiveAcademy offers you the unique chance to participatein selected MBA modules and exchange insights withcurrent MBA students and faculty members. Please contactus for an individual arrangement.MBA FAIRSThe WU Executive Academy regularly presents its MBAportfolio at international MBA fairs and events.MBA INFO-SESSIONSThroughout the year, the WU Executive Academy holdsMBA info-sessions on a regular basis. During these sessionsfaculty members, alumni and program managersprovide you with in-depth information on the specificcharacteristics of our MBA programs and look forwardto answering your individual questions.For details visit our website:executiveacademy.at/fairsCONTACT USExecutive MBA Bucharest - Program ManagementAdriana Codruta GeorgescuT: +43-1-313 36-5167M: +40 733 611 106emba-buc@wu.ac.atexecutiveacademy.at/emba-buc

“It is difficult to mention only one benefit...The programstrengthened and expanded my knowledge and skills in allareas of business. I now have a profound understandingof the major influencing factors of a company. At the sametime I learned how the global economy works andhow to govern a multinational company.”27RADU BRAGAREA, MBAGeneral ManagerPension Company at Eureko Romania

WU Executive AcademyVienna University of Economics and Business (WU)Welthandelsplatz 1, Building EA1020 Vienna, AustriaExecutive MBA Bucharest – Program ManagementAdriana Codruta GeorgescuScan to visit website.T: +43-1-313 36-5177M: +40 733 611 106emba-buc@wu.ac.atexecutiveacademy.at/emba-bucPEFC CertifiedThis product is from sustainable managedforests, recycled and controlled sources.www.pefc.orgAll information provided in the brochureis subject to misprints and changes.Media owner: WU Executive AcademyWelthandelsplatz 1, 1020 Vienna, AustriaLayout: Werner Weißhappl; Published: 04/14Print: Paul Gerin GmbH & Co KG