Overview of GSA market development activities - European GNSS ...

Overview of GSA marketdevelopment activitiesGian Gherardo CaliniHead of the Market Develpment DepartmentEuropean GNSS Supervisory Authority (GSA)1

Overall GNSS OpportunitiesSuccessful GNSS marketdevelopment will……increasesize of themarket…increaseEU marketshareResulting in benefits for…– Consumers using new andbetter services– Companies using GNSS intheir business– Government and generalpublic2

GSA Market Development: together towards growing GNSS adoption1Market monitoring2EGNOS market stimulating actions3Applications development via R&D fundingActivities preparing Galileo adoption3

Market Monitoring helps identify potential and measure progress4

Focus on EGNOS priority segments to achieve highest benefitsQuickMass MarketROADPriority segmentsTiming for resultsLogisticsAGRIMaritimeAviationPublic Benefits•Market size•EGNOS Value added•Awareness•Safety•EnvironmentHighRailMediumSlowLowLowSource: L.E.K. analysisAbility to market•Concentration of decision makers•Regulation•Advantage vs. competing technologies•Technology maturityHigh5

A portfolio of measures to achieve EGNOS adoptionCost Benefit Analyses3.7383241.216NavaidsCFIT (Controlled flightinto terrain)EGNOS Data Access ServiceTest and expansionMarketing Material2.197DDC (Delays, Diversionsand Cancelations)BenefitsEGNOS co-marketingEventsEC EGNOS portal6

Started 2009, there are results for EGNOS as of September 2010SegmentsAVIATION• 75 procedures ready, awaiting EGNOS signal certification• EGNOS benefits demonstrated for Regional, Business and Generalaviation operators (three CBAs)• Proven helicopter benefits trigger industry interest (Oil & Gas UK,Helicopter Emergency Services)• EGNOS enabled aircrafts (Pilatus, Airbus, Dassault)ROAD• 1 leading service provider & 1 major road operator willing to adoptEGNOS for next generation of Road pricing system based on GNSS• 4 Public Authorities are aware of EGNOS added-value for Road Pricing• Major Electronic Tolling SP now acknowledge the EGNOS potential• Early EGNOS adopter: major oil & gas company, thanks to FP projectAGRICULTUREServicesEDAS• First ever analysis on market size, showing EGNOS potential tobecome the leading solution in Agriculture• 50% EGNOS market share achieved• Co-marketing deals with leading tractor & receiver brands• Leading brands decided to introduce new EGNOS products to portfolioBeta test successfully concluded with 50+ users• Service improvement recommendation• Market research identifying potential in diferent market segments• Service model and way forward elaborated7

DLG Feldtage 2010Hannover, Germany8

AERO 2010Friedrichshafen, Germany9

ASECP Days 2010Oslo, Norway10

Main results in Galileo FP7 delegated by EC to GSA (1 ST and 2 ND calls)PORTFOLIO SUPPORT RESULTS DISSEMINATION1 st Call•EUR 16 mln funding•18 projects2 nd Call•EUR 27 mln funding•29 projects3 rd Call•EUR 30,5 mlnfunding•7 topics•Technical and businessreviewers•Venture Academy inGalileo ApplicationsDays•Business coaching•Support of networkingbetween projects•6 products ready forindustrialisation•10 EGNOS and EDAStrials•2 pre-commercialproducts•11 prototypes•2 commercialproducts•14 FP7 demos inGalileo ApplicationsDays•16 scientific/technicalpublications•15 internationalconferenceparticipationsGSC GINA MUGGES OPTI-TRANSGIANT-2HEDGE IEGLO MOW-BY-SAT GALAPAGOS SIGNATURE ImaGeoGSW TIGER GalileoCast MetaPosSEAGAL GACELA PEGASE ACCEPTAASPHALT ATLAS CIGALA CLOSESEARCH CoSuDEC COVEL EEGSENCORE ERSEC ESESA GAINSGENEVA GNSSmeter GOLDEN-ICE GRAIL-2 GSARSED G-TRAINI2GPSINCLUSION LIVELINELS4P PERNASVIPPUMA SafePortSCUTUM SIRÂJSMART-WAYSX511

FP7 is a cornerstone in ensuring European GNSS successRequested funding is abouttimes available fundingFinal funding:to SMEsproposals received from overorganisationsAverage consortium consists ofpartnersAverage grant requested is12

1st call: a diversified portfolio of projects> 750kSegmentLBSROADAVIATION &OTHERTRANSPORTHIGHPRECISION &SCIENTIFICOTHERMetaPosImaGeo MUGGESTIGEROPTI-TRANSGSCSIGNATUREGINA GSWHEDGEGIANT-2GalileoCast< 750kIEGLOGALAPAGOSMOW-BY-SATHorizontalSEAGALPEGASEGACELATechnologyDevelopmentDemonstrationProductDevelopment13

2nd call: use of EGNOS and Galileo experimentationLBSATLASSMART-WAYLIVELINEPERNASVIPLS4P> 750k< 750kROADERSECGENEVAPUMAGNSSmeterCOVELSCUTUMINCLUSIONSegmentAVIATION &OTHERTRANSPORTHIGHPRECISION &SCIENTIFICENCORECIGALASX5GSARSEDG-RAIL-2SAFEPORTI2GPSASPHALTACCEPTACLOSE-SEARCHCOSUDECGOLDEN-ICEHorizontalG-TRAINEEGS ESESAGAINSSIRAJOTHERTechnologyDevelopmentDemonstrationProductDevelopment14

Continuing market development of European GNSS is keyEGNOS MarketingR&D on ApplicationsMarket MonitoringGalileo MarketDevelopment15

THANK YOUGian Gherardo CaliniEuropean GNSS Supervisory Authoritygian-gherardo.calini@gsa.europa.eu16

ANNEX17

18Market Monitoring areas of focus

Activities & results outlined are consistent with EC Action PlanEC Action Plan Measures1 EGNOS certification 13 Regulation for digital tachograph2 EGNOS extenstion 14 Regulation for authentication3 EGNOS enabled chips and handsets 15 Introduction of EGNOS and Galileo in managegmentand control systems of EU4 Certification of Galileo for ADAS 16 Fund R&D for cheaper receivers5 EGNOS and Galieo in Maritime 17 Promote EGNOS & Galileo in Surveying for EU &third countries6 Galileo SAR acceptence in Cospas-Sarsat 18 Cooperation between GALILEO, GMES, GEOSS7 EGNOS awareness in Road 19 EGNOS and Galileo appliction forum8 EGNOS awareness in Aviation 20 Virtual information center9 EGNOS awareness in Maritime 21 Awareness for SMEs10 EGNOS awareness in Agriculture 22 Synergies between funding bodies11 Awareness in civil protection (GMES) 23 Establishment of international prize mechanism12 Directives in Transport and Logistics 24 FP7Items marked in bold cover activities directly supported by the GSA19

Legacy of previous GNSS CallsThe programme builds on the solid legacy• Emphasis on research close to the market and commercialexploitation• Emphasis on tangible results• Supportive to small companies and FP newcomers• Accessible and responsive to any questions• Link to Galileo and EGNOS programmes• Hands-on management and support including e.g., dissemination20

Market Development activitiesMarketmonitoring• MarketResearch• Marketforecast• Analysis ofpublicbenefitsEGNOS MarketentrySegments• Aviation• Road• AgricultureGeneral:Portal, virtual LibraryServices• EGNOSCDDS/EDAS• Galileo CS• Galileo PRSFP R&DMarketDevelopment• LBS• Road• Aviation• Maritime• Railways• Publicapplications, …21

Started 2009, there are results for EGNOS as of September 2010SegmentsAVIATION• 75 procedures ready, awaiting EGNOS signal certification• Assisting 3 regional & business airlines for CBA adopting EGNOS• Awareness: General aviation (Friedrichshafen, Eur-avia),Business aviation (EBACE) & Regional aviation (ERAA generalassembly) Small & Medium Airports conference; ANSP workshopROAD• 1 leading service provider & 1 major road operator decided to adoptEGNOS for next generation of Road pricing system based on GNSS• 4 Public Authorities are aware of EGNOS added-value for Road Pricing• Awareness: participation at “motorway operators” key event (ASECAPDays, June 2010), focused workshop for “public authorities”(Stockholm Group members, April 2010)AGRICULTUREServicesEDAS• 50% EGNOS market share achieved• Co-marketing deals with leading tractor & receiver brands• Awareness: participation at key agriculture event DLG-FeldtageJune 2010 and at key High Precision event Intergeo October 2010Beta test successfully concluded with 50+ users• Service improvement recommendation• Market research concluded identifying potential by market segments• Service model and way forward elaborated22