ENROLLMENT MANAGEMENT ACCCA ADMIN 101 July 23, 2007

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MARKETING AND PROMOTION‣ Create a positive “word-of-mouth”‣ Focus on the student experience‣ Get students involved in “connecting with other students”‣ Tour Guides‣ Informational Ambassadors‣ Involve student clubs in welcoming new students‣ Be sure students have a voice in planning and then “championingthe cause”‣ Student Surveys‣ Focus Groups‣ Student representation on planning committees‣ Anecdotal Data (Student “Stories”)
MARKETING AND PROMOTION‣ Marketing is communication‣ Both external and internal‣ Not just expensive media buys‣ Direct mail‣ E-Mail‣ Communicating with current students and those who left, not justwith prospective new students‣ Effective use of college website‣ Schedule of Classes (both printed and online)‣ Personalized communication‣ Promotional Items/Services‣ Effective use of community events
Page 5: WHAT IS ENROLLMENT MANAGEMENT?It is
Page 8 and 9: WHAT INFORMATION IS NEEDED?‣ Reli
Page 10: SCHEDULE PLANNING—FISCAL CONSIDER
Page 14 and 15: SCHEDULE PLANNING—MEETING STUDENT
Page 21 and 22: SCHEDULING MECHANICS‣The 50-Minut
Page 23 and 24: SCHEDULING MECHANICS—50-MINUTE HO
Page 25 and 26: SCHEDULING MECHANICS‣More Definit
Page 27 and 28: SCHEDULING MECHANICS‣ Term Length
Page 29 and 30: FTES—CENSUS WEEKLY EXAMPLEClass o
Page 31 and 32: FTES—CENSUS DAILY EXAMPLEClass of
Page 33 and 34: FTES—POSITIVE ATTENDANCE EXAMPLEC
Page 35 and 36: FTES—INDEPENDENT STUDY EXAMPLE3-U
Page 37 and 38: FTES—Alternative AttendanceAccoun
Page 39 and 40: EFFICIENCY/PRODUCTIVITY MEASURES‣
Page 41: MARKETING AND PROMOTION‣Create a
Page 45 and 46: MARKETING AND PROMOTION‣Challenge
Page 47 and 48: ENROLLMENT SERVICES‣Financial Aid
Page 49 and 50: ENROLLMENT SERVICES‣Admissions an
Page 51 and 52: STUDENT RETENTION/PERSISTENCE‣Don
Page 53 and 54: REPORTING AND COMPLIANCE‣CCFS-320
Page 55 and 56: ONLINE REFERENCES AND RESOURCES‣S

ENROLLMENT MANAGEMENT ACCCA ADMIN 101 July 23, 2007

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