How do I: Select a Market Research Agency? - Scotland Food and ...
How do I: Select a Market Research Agency? - Scotland Food and ...
How do I: Select a Market Research Agency? - Scotland Food and ...
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HOW DO I? SUMMARY1. Write the research brief <strong>and</strong> secure internal approval to proceed.2. Using your agreed selection criteria, select a short-list of three or four agencies to tender.3. Allow at least two weeks for response, <strong>and</strong> then review research proposals.4. Use the start-up meeting to agree expectations, client involvement <strong>and</strong> key elements of the project.5. <strong>Agency</strong> presents project results <strong>and</strong> recommendations.6. Project review <strong>and</strong> evaluation.OTHER SOURCES OF INFORMATION:Visit www.scotl<strong>and</strong>food<strong>and</strong>drink.org−−INSIGHTS: you can access data on geographic markets, consumers, retailers, foodserviceoperators, specific product sectors <strong>and</strong> moreThere are many other <strong>How</strong> Do I? Guides which can help you grow your businesswww.scotl<strong>and</strong>food<strong>and</strong>drink.org - The information service tailored to the food <strong>and</strong> drink industry.Contact the <strong>Scotl<strong>and</strong></strong> <strong>Food</strong> & Drink Helpline on 0845 601 3752.
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