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PAGE )0A I Art_Arsrric NEWS I M 1 5, 2009 Va. 35, No 18 603-926-4557
Exttal Extol Read All About It!
Wall Street Journal recognizes strength al community newspapers
The loyalty and buying 'Of course, we are affected Mitt hyper-local coverage and . wed commuticy media. histbst as reported by Ihe Newspaper
powet of community newssaper by Me economy, but corrurim 'yews you cant get anywhere Week, a national restaurant kwaciation of Ameftra (NAM.
ceaders ace among the attributes nry publishingtus a very blight else' advantage, remain the chain porch:bed an externve Slvl ANN A financial data is
that continue to be recognued tuture.We purchased a2\-4I- bright motin Me industry: said online-only buy using conotim bawd on responses to (pat-
VI advertisers and investors, and old weekly in May /OW and Nancy Vane, president of SN k. tiny newspaper Web sites kocel- telly surveys from publIshers of
most recently by a story in Me grew its revenue "SO percent the "While community papers an Want Media willbeannounring hundreds ot daily and weekly
Apii 1%, 1009 edation of The first war. Ws up another 14 per- also impacted by the economy, other it-I:natives in Mt coning communty tvwspapers in the
Wall Street Journal. cent through \the first quarter \ itis often to amuchlbser degree weelis that will prunde waren- United States and Canada,
"The storj confirreed many of Mt wax .. Man on larger counterparts. don new revenue °ppm-tunnies wan large weekly groups and
tactsaboutsmaller marketcapers The Wall Street Journal And even though Me effects M Mt community papers and then dathes under 50,000 6tiadathat
'Industry insiders haw long article focused on three newspa- Me economy haw canied Cleel relatulWeb ites. tion, representing nearly S2 bilrecogritied
—specifically, Mat per executives who recently put- into Me first quarter of 2009, Accorthng to The Well bon in -annual revenue and more
one of Me man atirretions of chased, OT are in Me process of community papers and their Street Journal, purchasers of than 10 niilhort 611-nation in
mallet papers is A1E:IT Otiense purchaing„ community [461N- related Web ices are in a het- the loud newspapers ah.o 6ted each quarterly voluntary reportiota\
focus and communtiy papers. Advertling IMIIIIE ter pcsition to take advantage greater con:titbit) of &sifted ing goon.
connections, wkitch continue . has remained relatively coons- of PR* andbold opportuntes. ad revenue and a loyal, lod Suburban Newspapers of
to generate sat returns for tent for many smaller papers, many of whIct involve slidting advertising base as reasons for America is a trade association
advertisers and smaller market a Sigtincant and noteworthy dollars from maim and national investing in =mutiny newspa- representing more than 2,000
newspaper MMUS. explanatton for art) VaILITUllit advertisers: pers. QuarteM fmancial surreys daily and weeklt newspapers in
Newspaper industry leaders newspapers are contintimg to Indeed, -accordmg to lane, conducted ORM by SK and the United States and Canada.
echoed the findmgs in the hart- draw advertiser and *investor kocalPoint Media, the SIVA- the NationalNewspaper Amoci- SNA has Experienced eight years
dul publications story. intecest. . affiliated national advert:tin ation thililvt support Misbelief. of record growth - another indica-
"Newspapers are too often MS story in The Wall Streetnetivork 1 auricled in late 1001 Flesed on COW quarters of non of the strength of this sepainted
with a broad brush. Journal undemores a message to represent the communty survey results, overall advertis- merit of the industry. For more
and Ws nice to we The Wall spreaslby SubmbanNewspapers wgrnent of the industry, has .111treatallIkA0C the partidnating information, visit SNA at tom,
Street Journal acknowledge of America (SN Al, an tridostry attracted Seara 110,7 aktlisels subuthran and community neas- suburban-news.org. Article re-
** realnies and &vercation trade association representing in 1009 such as ExxonMobil, papers declined an estimated 1 b printed hy permission,
of QM industry: said Ciartth 111011 tan ?NO suburban and kISItirways. New NM life, percent for the foll year 200%
Criarter, publisher of ix weekly community rewspapers. Pedigree Dog Food and oth- versus a decline of 16.6 pernewspapers
in MaKachusetts. "Community papers, win ers tat have not traditionally cent Cot the indostry in general
;rn
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