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16network 02|10Airlines honoured for theircontributions to the AllianceWinners of the 2009 Star AllianceCEO Awards, given out inBrussels in December by CEOJaan Albrecht. Left to right:Wolfgang Reuthner, Lufthansa;Sayed Ayoub, EGYPTAIR;Rudi van Wyk, South AfricanAirways; Alberto Borges, TAP.Star Alliance CEO Awards werehanded out in Brussels in Decemberto recognise leadership andexcellence in contributing to theStar Alliance mission and itsproducts and services in 2009.Nominations came from theAlliance Management Board,Sounding Boards and through theStar Alliance offices in Frankfurt.The CEO Awards went to:• Wolfgang Reuthner of Lufthansa,who was acknowledged by theteam that developed the Book & Flytool onwww.staralliance.com;• Sayed Ayoub from EGYPTAIR, Rudivan Wyk of South African Airwaysand Alberto Borges from TAP Portugalrepresenting three teams fortheir contributions towards the developmentof the Star AllianceCommon IT Mobile Platform.
17ANA, THAI launchAutomated Document Checknetwork 02|10Star Alliance’s Automated DocumentCheck (ADC) is now operational at ANA,the second carrier to use the new product.ADC is in limited production use byTHAI at Suvarnabhumi Airport in Bangkok.check-in. And last September it took implementationa step further by making it mandatoryfor everyone checking in for flights to useAutomated Document Check software beforethey can receive a boarding pass.Singapore Airlines was the first in the Alliance touse ADC and it has paid off in a dramatic reductionin fines and associated costs for the airline.Eleven member carriers were involved in theproduct’s development. “They jumped onboard with the idea because there is a realneed to find a way to automate the decisionsinvolved in determining what travel documentsa passenger needs,” said Lee Hock Lye, VP,Products & Services. “Until now, airport agentshad to memorize document requirements foreach country to be sure that passengers’ documentswere valid.”If an agent errs and allows a passenger to flywithout proper documents, immigration finesare levied against the airline, and the passengeris forced to return home.With ADC, travel warnings and conditions associatedwith the rules of the country are presentedin an easy-to-understand format that is then accessedby a carrier’s host system and individuallytailored for passengers. This is done via a databasecontaining travel rules for 150 countries.Singapore started using the system at ChangiAirport, but has extended its use to WebAt Singapore, fines have decreased as muchas 94 per cent year-over-year, and customersusing Web check-in no longer need to stand inline at the airport to have their travel documentsvalidated by an agent.While two carriers are using the system (and athird in limited production use), Asiana, bmi andUnited are eyeing the product for possible implementation.“Automated Document Check is another steptowards creating a seamless travel experiencefor customers,” said Mike Chew, Director,Products & Services. “Once the system checksand confirms documents are in order, there isno need to check them again when the passengergets to the airport. This helps speedprocesses, which benefits the passenger andthe airline.” It also means that immigration finescan be reduced by an estimated 90 per cent.As other airlines implement the product, transferringfrom one Star Alliance member to anotherbecomes much faster. Check-in anddocument checking is done once rather thanat each transfer point. That means that travellingon an itinerary covering multiple countriesbecomes much easier.
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